Why One Old Customer Is Vbrth Several New Ones

ANY retail lumber dealers in the United States can name carpenters and contractors who have been good, steady customers of theirs for five, ten, fifteen years and lon$er. Quite unusual records to the man who looks on the retailin$ of lumber solely as a price and barter ProP' osition.

At the bottom of these business friendships are some remarkable stories of old-fashioned square deal' ing and service rendered. These steady customers could tell their side of the story in very few words. TheY have become accustomed to usin$ certain types and grades of lumber.

They know where they can $et ex' actly what they want, when theY need it, and atafair price. They know that they will be taken care of PromPtlY on all of their requirements and that th"y will not be continually ur$ed to try out a different kind or a $rade of lumber "just as good."

The retail lumber dealer who wants to do a steadily increasing volume of business is giving more and more thought to the kind of service land the kind of lumber that makes and holds steady customers.

That is why so many retailers are today checking up on their buying connections. Seeking a source of supply that can deliver month after month and year after year uniform and dependable lumber that pleases customers and keeps them coming back fqr more. Shopping around for lumber haen't proved out a very good service feahrre as many a retailer knows. Nor is itas profitable as it once seemed.

It is the retailers who are looking for a more stable and uniform source of supply that the Weyerhaeuser mills like to do bus. iness with. For the Weyerhaeuser organization is especially fitted to give them the kind of backing they need to build up a permanent, profitable business. The first policy of all the Weyerhaeuser mills is to make high-quality, uniform lumber and deliver it to the rebiler in saleable condition-not occasionally, nor part of the time but all of the time.

Weyerhaeuser men have been calling the retail "boneyard" an unnecessary evil. They ore proud of the fact thet very little lumber with their mark ever

I f, /EYERHAEUSER lumber is available to V V 'retail dealers"through tlieWeyerhaeuser salesman. 'His first principle of selling is to help you-tb aid you adiust your stocks to meet your local demands-to sge that you 'are covered on your requiremente at the right time and in the rlght way: No small part of his duty is to see that you are satisfied with every stick of lumber you buy of him. TheWeyerhaeu ser salesqari knows personallythe .pbrsonnelof each mill he represents; he knows their stocks; he knows iuet what they can do for you. He is a man who understands the buying aewell as the sell. ' iog of lumber. The mills have confidence in him. They rely on his iudg. ment; they fulfill his promises to his trade.

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If you do notknowthe address of our local district representative, a letter or wire to our nearest branch officewill put him in touch with you at any time. ttboneyard.tt gets