-NEEDEDEight Billions For Buildittg

Think of it!

Eight billion dollars needed for housing pur?G€s in the United States in the immediate future.

If that statem€nt came from any lesser an autihority than the one we quote -<ven though the figurec were cut in two-they would be generally considered to be wildly e:raggerated. But they come from a malr better infonned, md better able to make such an egtimate tlnn any other man in thir rvhole nation.

-S. W. Strausc of Chicago and New York.

The other &y President Coolidge a.rked Mn Strausr to call, and when they met he asked him for infonnation concerning the country, its necdt, itr eitua. tion, etc.

And Mr. Strauss made to President Coolidge the ctatement that eight billions of dollar! ir needed in this country at once to cornplete the housing of the nation and its goo&.

S. W. Strauss has financed more buitding trlran any otiher ten men now livlng. He knowc more about the calls for building financec than any other man, and when he said eight billions, he meant eyery dollar of it.

To the doubting Thomas'c of the building indrutry, that statement of Mr. Straure could be taken ar a won&rful Christmas prerent, for it meanE pros. perity for ttre building indurtry and for the building trades for yeara and years to come. Putting up eight billion do[ars worth of buildings is no small iob. It will require yean, with all the building forces at our national cornmand.

During the past two yean many men have made estimates of the houring needs of this nation, none of whom were as well equipped to speak as ig Mr. Strauss, and none of whorn guessed anywhere near aE high as he did.

A great building program bringe attendant prosperity, md proaperity in its turn cneateE mone building demand, and so it goes in circles.

And the lumberman sits in the center of the charmed circle, and-if he lives up to his iob-should play a very leading role in the great building drama.

A splendid thought for the holiday reaaon.

wE wrsH you MERRy cHRrsrMAS, MAy youR cup oF Joy , o'ERFLow

MAYJHE ROAD BE SMooTH BEFORE YOI-J. .AS ON YOUR *1" * # MAY THE TR.UBLES oF PRESENT AND THE HARDSHIPS OF PAST .ffi fk No L.NGER rHAN A BUBBLE rN A 'RAIRIE cycLoNE LAsr. &

THAT EVERYTHING YoU'RE VISHING FoR YoURSELF MAY ALL S coME rRUE ffi rs THE suM oF ALL THE TWISHES THAT WE'RE WISHING NOW FOR

MAy 'ANTA L.AD youR srocKrNGS *HII-^E, THE FIAppy Joy-

BEr r -q .LANG,

M ', THE SINCERE CHRISTMAS GREETING OF THE WHOLE . ffi 'MccoRMIcK GANG mTHERE \vAS A LITTLE MAN AND HE BOUGHT A LITTLE CARD AND HE \WRINKLED UP HIS FOREHEAD AND HE PONDERED LONG AND HARD AND HE TRIED TO THINK UP WISHES THAT A CLEVER CUSS MIGHT QUOTE AND FINALLY HE SAID, "OH, HELL'' AND THIS IS WHAT HE WROTE-