A Ma,rrufacturer's

INSEL Christmas cards with picturesque phrases; the warmth of Yuletide greetings; the lavish exchange of gifts; a fortnight of festive meriment . these are once-a-yeif erpressions of "Peace on Earth, Good Will Toward Men.tt

But, business is a daily affair . . . a year tround necessity for the welfare and happiness of us all. Business can be a constant expression of the Christmas spirit, i'Peace on Earth, Good Will Toward Menr" if the policies and practices of busiI ness are based upon honesty. I Products, honestly made, contribute to the welfare I and happiness of the user; fair dedings and ) sincerity build confidence between the manu- re facturer and'the distributor. Confidence is