T E N E R I F E ’ S O N LY Issue 667
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W E E K LY N E W S PA P E R
27 August 2010 - 02 September 2010
www.canarianweekly.com
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YouTube vision is key to the perfect holiday here
THE Tenerife government is going flat-out to entice UK holidaymakers, with the help of a new YouTube site. Those who want a taste of the Island, or want to recall their happy memories here, can now do so on the site, which has been specifically created for them. The series of destination
videos has been commissioned by the Tenerife Tourism Corporation. It is designed to illustrate Tenerife’s surprising diversity, and focuses on aspects of the Island not generally wellknown to Brits. Tenerife Tourism Minister Jose Manuel Bermudez, who is also Vice-President of the Cabildo, says: “The internet is an important place to research travel, so we are keen to ensure that Tenerife’s
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voice is heard on social media platforms.” The newly-uploaded videos can be viewed online at: http://www.youtube.com/us er/WebtenerifeEn. Each video focuses on a different highlight of Tenerife, including: • Year-round events, festivals and lively celebrations • Variety of adventure experiences on the island, both overland and under the sea • Highlights of what makes
Tenerife such a popular and impressive holiday destination for families • A look at the wealth of experiences for all types of travellers, from beautiful secluded beaches and mountainous areas, to exciting cultural events and the lively nightlife scene • A focus on Tenerife’s diverse offerings, and why it makes the perfect break for those looking for rejuvenation or to live life to the fullest • An insight into the variety, beauty and expanse of countryside, which allows visitors to have a holiday in real contact with nature The site also encourages viewers to become friends of
Tenerife, and to submit comments on the videos, as well as their experiences here. It is the latest push by the Tenerife Tourism Corporation, using social media platforms to promote the Island with potential and returning travellers. Consumers can also find out further information, and ask questions on the Tenerife Facebook fan page: http://www.facebook.com/ tenerife.travel Burmudez added: “Social media presents us with the perfect opportunity to reach potential holiday-makers, and to engage in dialogue with those who know our Island, and those who may not. “With numbers of wide-
open spaces, mountainous areas - including Spain’s tallest peak - as well as beautiful beaches, many national parks that make up almost half of the island’s area, a vibrant cultural arts scene and a whole host of exciting events and activities for all ages, we want to highlight Tenerife’s beauty. “We also want to show exactly what it has to offer as a destination for all types of travellers.” It is perfect timing by the Cabildo (government) because figures released this week show the influx of visitors to the Island rose by nearly 9% last month against the corresponding 2009 total (see page 3).