T E N E R I F E ’ S O N LY Issue 689
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W E E K LY N E W S PA P E R
04 February 2011 - 10 February 2011
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The Strip’s getting ready to crumble! A REPORT released at the end of January suggests that plans are in hand to demolish and then rebuild the popular Veronicas strip of bars and restaurants in Playa de Las Americas. Those familiar with the ongoing controversy surrounding one of the south’s most frequented night spots will know that this is not the first time such plans have been announced by the Arona Town Hall. However, this time it appears that the authorities mean business.Arona Mayor José Alberto González, and local Planning Chief Antonio Sosa expressed their concerns at a recent meeting with local business owners from Veronicas. Mayor González said: “The local government’s intention is to make the area more attractive, from a commercial point of view, considering the degree of deterioration that one can clearly see. “We understand that the most definitive solution is to demolish the existing buildings and develop a plan for a future project which will be
Plans to demolish Veronicas and rebuild are underway guaranteed cost-effective for the businesses located in the development.” He added: “This is a strategic
area in terms of tourism and, in its day, it was quite splendid. But in light of the poor state the area is now in, it
The intriguing tale of two wives THE Veronicas debate has been going on for more than a decade, and even the source of its name is up for discussion!
According to some, the land from the Arona Gran Hotel to Veronicas was originally owned by Elizabeth Taylor and Richard Burton. The story goes that when the sale of the property was underway, Burton insisted
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that his wife’s middle name, Veronica, should be used to name the original building. However, a more likely explanation is that the Belgian architect who worked on the project named it after his wife.
would be difficult to recover its former commercial pull without taking serious action.” The zone’s troubled history goes back many years and, perhaps, the most notorious moment came when Veronicas received some seriously-bad publicity because of a report on television’s Tenerife Uncovered. Drunken youths, drug-taking and violence were all “uncovered” as The Strip took a blow to its reputation, which
resulted in serious concerns from local business owners. But the facts were indisputable. As far back as March 2003, there was talk of demolition. At that time, numerous clubs and bars were closed down by the previous Arona Town Hall administration for failing to meet minimum standards, causing great concern and confusion among owners. Yet Veronicas kept going, with proprietors forced to spend large sums of money
to bring their establishments up to safety and sanitation requirements. Conrad Sebastián, owner of one of the affected businesses at the time, considered the actions of the local administration “Unfair, since they have been applied across the board”. He added: “I understand that some of the claims regarding the poor state of the zone to be true, but the Council has to realise that the same rules Continued on page 3.