Korn

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Creative Work Manuscript


Digital Reformation

Korn Poonsirivong

Department of Digital media communication. Albert Laurence School of Communication Arts, Assumption University

Background or significant of the project

The creative design work was based on the artist belief in the world of digitalization where our daily routines are completed in the digital universe. The era of Big Data has affected us all in one way or the other. Directly by gathering our information and data in everything that we do from purchasing online or even browsing randomly on the internet. It is definitely a two edge sword which this sensitive issue is yet to be solved or understand truly by us the human being. Artificial intelligence or Ai as we know is playing a big role in all sectors and will be more dominant in the near future. Therefore, understanding and realized the significant numbers of this digital world is vital to our wellbeing.

Project Objective 1.Provide knowledge of the digital universe and its massive effects. Various information display on the design is selected by the mass effect on the people in the modern society. 2.Display information in a graphical design format. Instead of reading information in a formal way, the design of shapes and colors can attract more viewers which are drawn to certain designs. 3.Create awareness to audiences of the digital universe surrounded our lives. Most of the people are aware of the big data era but only a glimpse of it and can’t imagine the massive effect it has in everything. Hopefully the selected contain display in this design work can raise certain consciousness to every audiences.

Concept The concept is to provide the viewer with easy to understand information in the form of graphical information design with selected material which can be surprising. Instead of tradition texts on white background the art work is simple displaying colors, typography, graphic and a layout which is eye pleasing ,easy to understand and attract every viewers in this modern world. 3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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Process of art or design works

1.1. The research of big data and various information comes from personal research with different sources such as information from the internet, journals and research papers. 1.2. The information gathered is then filtered for relevant context of big data and digitization to be design for the final art work. 1.3. The research for infographic design is done in terms of color usage, typography and layout design function to fit with the criteria of collected information to be display on the art work.

Material and techniques of art or design works

The software use in this design process is adobe illustrator. The techniques is simply selecting the right color templates and design layout of the creative art work. Typography is also an important part in this design which doesn’t stand out to much yet subtle in terms of use

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3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017


Picture of art or design works

3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017

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Knowledge after finished produce art or design works It was difficult to display a lot of text and information on the design since people don’t spend a lot of time on a single art work with lots of information. Therefore it has to be categorized and display in a way to get people attention and they relate one information to another. By all means the longer the audience spend analyzing the art work the more information will reveal and hopefully some information can be related to the viewer. The difficult part of the design work is how to capture the audience attention to the fullest and related he or she to the information given.

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3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017


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