Creative Work Manuscript
Logo & Brochure Design for “P-Gig’s dessert”
Patrica Khemnguad
Department of VISUAL COMMUNICATION DESIGN. Albert Laurence School of Communication Arts, Assumption University
Background or significant of the project
This project aims to promote a local small business of Mrs. Saithong and her son, the family in Lamphun, Thai-land. “P’Gig”, the boy, was born with Autism. Now, he is 18 years old. After finished grade 9, he stopped going to school and Mrs. Saithong has become his teacher and mother at the same time. P’Gig starts to learn how to make an egg cake to help his mother creates more income and prepare himself for his future.
Project Objective 1. To create a low budget promotional design, making people recognise the business 2. To create logo and brochure design for a local busi-ness 3. To turn a non-designed of local business to be a reli-able brand
Concept
The design is consist of logo and layout design. The logo would mainly represent “P’Gig” the owner who bake an egg cake. The logo simplified from P’Gig’s face and in-troduce what he’s doing. The design looks easy to under-stand, friendly and approachable. Due to a low budget cost, the brochure design will be digitally printed only 1 side and should be functional as a trifold brochure. The brochure design would make people easy to understand the business by making a simple layout and many photographs of P’Gig’s egg cake.
Process of art or design works
1.1 Creating a logo I try to simplify the boy’s face to be a representative of the brand. The logo is hand-drawn by brush tool in ADOBE Il-lustrator application. The logo is one colour which is Brown colour (C50, M90, Y100, K50). It makes the design look warm and reachable. Logo is designed by using positive & negative space and also the 3
3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017
golden ratio to make a good pro-portion in design.
1.2 Adjusting image From 36 pictures, the images has selected to be use only 7 images. Individual image will be adjusted brightness and contrast. Also, the designer makes a new cropping of each image. 1.3 Creating a layout of brochure The brochure use 6 rows 4 columns of page layout. The bro-chure design is divided into 3 sections and make it fit to tri-fold brochure. The variety size of images is applied into grid and column to make the brochure looks interesting.
terial tech-
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niques of art or design works
The logo is made by designer’s hand-drawn and use mouse (tool) to create the form of both symbol and typogra-phy. All logo is brown by mixing Cyan 50%, Magenta 90%, Yellow 100% and Black 50%. The logo is designed by gold-en ratio and using asymmetry balance. The brochure design used 6 rows and 4 columns. It is devised into 3 sections. Section 1 is for the brand introduc-tion and description. Section 2 is filled in by the different size of photographs. The headline is custom type made by the designer. Body text is TH SarabunPSK with aligned left of the paragraph. The logo and brochure are finished by Illustrator Ap-plication. The brochure will be digitally printed on 80 grams of “Green Read” uncoated paper in A4 size.
Picture of art or design works
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3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017
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Knowledge after finished produce art or design works
To make a logo and brochure design for a local business is challenging. There are many factors that need to consider. Firstly, the logo should be easy to understand and related to the product. People should recognise the logo and notice the characteristic (mood & tone) of the brand. Also, the logo should be able to apply to a various media easily. Secondly, due to low budget project, the designer has to consider about how to produce the brochure design and the owner of the business should be able to re-print their brochure by them-selves. Thirdly, the brochure will be folded into 3 sections as Tri-folded brochure. Each section of the brochure should be functional, easy to understand and readable when the bro-chure is folded.
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3rd CA CREA TIVE WORK F ACULTY SHOWCASE 2017