Research Committee, Albert Laurence School of Communication Arts, Assumption University
Creative Work Manuscript
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
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CA CREATIVE WORK FACULTY SHOWCASE 2016 Creative Work Manuscript 1 - 15 June 2017 at Case Space Revolution, 2nd floor, Broccoli Revolution (the corner of Sukhumvit 49) Bangkok, Thailand Organized by Research Committee Albert Laurence School of Communication Assumption University
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
88 Moo 8 Bang-na Trad Km.26 Bangsaothong , Samutprakarn, Thailand 1054 0 E-mail address: commart@au.ed u Tel: (662) 723 - 2971 www.ca.au.edu www.caresearch.au.edu
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Message from the Dean
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It is a pleasure for the Albert Laurence School of Communication Arts to host
the 2nd CA Faculty Show. This year, the venue for the exhibition has moved from on campus to a public venue at Case Space Revolution, 2nd Floor of Broccoli Revolution, Sukhumvit 49. The creative work showcase has gained more attention and interest from our faculty, thus increasing the number of participants for this year show.
The 2016 faculty showcase is under the theme “Sufficiency”, which reflects the
philosophy given to our nation by his late Majesty King Bhumibol Adulyadej. The works are the result of different perspectives of our faculty members that convey personal viewpoints and artistic sensibility toward such an idea.
It has always been our intention to use this event as a bridge to connect our stu-
dents’ understanding with better insight to the work, attitude and personality of their lecturers. In addition, we also hope to attain more public exposure from this new location.
The faculty of Albert Laurence School of Communication Arts would like to thank
umngarm, Asst. Prof. Puvanai Dardarananda, Asst. Prof. Arwin Intrungsi, Asst. Prof. Dr. Parida manomaiphiboon to help improve our quality of work as well as approve our academic standard. I also want to show my appreciation to Asst. Prof. Nattanan Naewmalee for organizing and curating this exhibition.
Wuthichai Choonhasakulchoke
Dean,
Albert Laurance School of Communication Arts
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
the external jury committee — Prof. Pornrat Dumrung, Asso. Prof. Chaiyanandha Cha-
INDEX Message from the Dean
P.4
Land and Skin
Wuthichai Choonhasakulchoke
(The Ballad of Nak Phra Khanong) :
Index P.6
Director as a performance curator.
Reseach Committee
Arunwadi Leewananthawet
P.8
P12
Advisory Board P.8 Design and Editorial Team
P.8
“Word of Wisdom from His Majesty
External Peer Review Committee P.9
the King - ร้อยเรียงคำ�สอนของพ่อ”
Call for papers memorandum
Benjawan Apinunrungroj
P.10
P12
Project Timeline P.11 Thai Proverbs as Cultural Semiotics Checkchanok Bullakul
P24
Flowers for Dad / ร้อยดอกไม้ให้พ่อ
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Darunee Sa-areddeel P30 Light of Life Kittiya Chakornsirisakul
P40
Information Visualization of Big Data 3V’s Korn Poonsirivong P44 Digital Collage “The Cart Caravan at Saphansong Fresh Market (The 2nd Bridge market)” Asst.Prof. Nattanan Naewmalee P48 “Life Lesson” Isometric Illustration Nutruda Satjawatcharaphong -6
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P58
“Neither Created nor Destroyed”
“Sketching Dream”
Panasit Chaiyanan P62
Rayut Soonkool P104
๙
“ ” Patana Duangpatra
SUF•FI•CIENT
P68
Sanmonchai Ritthirak
P108
Contemporary Painting: A Way of Life
Horizons
(เส้นชีวิต-สีเทา)
Tiffany Shelton P112
Dr. Pichai Thurongkinanon
P12 “Sufficiency” Wanchalerm Promsorn
“พลังใจจากพ่อ”(Music Scoring for
Remembrance of his majesty King
Notebook:
Bhumibol Adulyadej Short Film)
A Journey in Freytag’s Pyramid
Pongvichak Protpakorn
P78
Yossapol Chutipanyabut
Symmetrical triangle of Economic
Research & Creative Work
Sufficiency of Three Generations:
Workshop Consultant 2016
Baby Boomer, X and Y Dr. Prichaya Manmin
P82
A. Duanporn Supavanij A. Chutinun Kaewkatorn Sufficiency The Minimal (เพียงพอ เดอะ มินิมอล) Sasaporn Suthatkul P40 King Rama IX Calendar 2017 Theerawat Pojvibulsiri (Aksornsanan) P98 -7
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P118
P122
P44
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Gift from the Heart of Our Father
CA Research Commitee 2016 & Editor Board Members Asst.Prof. Nattanan Naewmalee (Chairman) A. Darunee Sa-aredee A. Sanmonchai Ritthirak A. Arunwadi Leewananthawet A. Vajirakorn Ardkhumwong A. Theerawat Pojvibulsiri A. Chonnikarn Seritanondh Dr. Nutthaphut Pandjad (Secretary)
Advisory Board A.Wuthichai Choonhasakulchoke
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
A.Korn Poonsiriwong A.Darunee Sa-areddeel A.Yossapol Chutipanyabut
Design and Editorial Team Theerawat Pojvibulsiri (Aksornsanan) (Art Director) Asst.Prof. Nattanan Naewmalee (Graphic Designer)
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External Peer Review Committee Prof. Pornrat Dumrung Department of Dramatic Arts, Faculty of Arts, Chulalongkorn University Asso. Prof. Chaiyanandha Cha-umngarm Faculty of Decorative Arts, Silpakorn University Asst. Prof. Puvanai Dardarananda Department of Industrial Design, Faculty of Architecture, Chulalongkorn University Asst. Prof. Arwin Intrungsi Silpakorn University Asst. Prof. Dr. Parida manomaiphiboon Department of Dramatic Arts, Faculty of Arts, Chulalongkorn University
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Faculty of Decorative Arts,
“The2nd 2ndCA CACreative CreativeWork WorkFaculty FacultyShow ShowCase Case2016 2016––Sufficiency Sufficiency “The
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Project Timeline & Creative Work Manuscript Albert Laurence School of Communication Arts, Assumption University The 2nd CA Creative Faculty Showcase Exhibition–2016: Sufficiency” at From 1-15 June 2017 at Case Space Revolution. Bangkok, Thailand
Jan
Feb
Mar
Apr
May
Jun
5
*Call for papers and creative work. A. Resume & concept sketch work submission (For porpose to the gallery space) B. Creative work manuscript *Close date for the resume & concept sketch work submission (For porpose to the gallery space) *Close date for the full-manuscript submission Meeting for paper review by reader Send the papers back for correction Close date for creative work submit for CD proceeding Photography date for creative work for CD proceeding
23 11 22 31 7 10-13 14
*Close day for corrected papers + Close date of picture file for CD proceeding and meeting the exhibition set up team *Design art work for proceeding Send the invitation card and poster for exhibition open date CD proceeding production *Installation day *Exhibition opening date
1 8 15 29-31 1-15
CA CREATIVE WORK FACULTY SHOWCASE 2016
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Activity
1. Name of Work
Land and Skin (The Ballad of Nak Phra Khanong) : Director as a performance curator.
Land and Skin (The Ballad of Nak Phra Khanong) : Director as a performance curator. 2. Name of Creator Arunwadi Leewananthawet 3. Background or Significance of the project Under the philosophical statement of His Majesty the late King Bhumibol Adulyadej regarding the “Sufficiency Economy” which is a philosophy based on the fundamental principle of Thai culture. It is a method of development based on moderation, prudence and social immunity, one that uses knowledge and virtue as guidelines in living (and working). Significantly, there must be intelligence and perseverance which will lead to real happiness in leading one’s life.
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Arunwadi Leewananthawet
Department of Performance Communication. Albert Laurence School of Communication Arts, Assumption University
Sufficiency VS Insufficiency Adopting these core messages of “Sufficiency” to design and decide the direction of creative performance production has led the researcher to focus on the “Insufficiency” in the story of Nak Phra Khanong that led to the tragic end. Since June 2014, the researcher along with a group of performance communication students working closely with a production designer, a lighting designer, a projectionist, and sound designers to create a series of creative performances named “Mak, -12
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Nak and People of Phra Khanong” and “JUST Dance: the Dance for Justice” to investigate other aspects in Mae Nak story and to explore the political conflicts of individual VS community . The drive and need of Nak as a protagonist was fighting against the drive and need of society. Drawing and extracting from previous two productions revolving around Mae Nak Phra Khanong legendary, the sequel of “Land and Skin (The Ballad of Nak Phra Khanong)” aims to bring the audiences to experience the unrest soul of Nak and to move beyond the spectacles of either stage or dance performance. Travelling through Phra Khanong space and time in 1848, the audiences will be experiencing the moments of Nak’s transformation during her final stage of delivery and Nak’s transmogrification when she found out about human-ghost frontier. The 40-minute physical performance will utilize the essence of body movements and choreographic language to explore human and non-human postures as well as to interact with design elements on stage.
in the performance could be interpreted to the insufficiency and the possession of Nak and the state of “attachment” and “not letting it go.” It is a vital thought that the researcher believes to become the underlying in this story. 4. Project Objective 4.1 To study the collective vision of the director and script creator and the curation of creative performance.
lective vision of visual design language among scenery, properties, lighting and projection designs that could enhance the interpretation of the show and be implemented and incorporated with the per
and sound that could interpret and transform the performance space and create the interpretive environment of the performance. 5. Concept Physical and Designed-Environmental Performance Space.
lad of Nak Phra Khanong)” has been curated into five parts: Part one: The Pain
Part two: The Transformation
Part three: The Last Breath
Part Four: Land and Skin
Part Five: The Unrest Soul
4.3 To study the language of music
6. Process of Production 6.1 Rework from the script by maintaining the original plot and message but elaborate thoroughly on action, objectives, and motives of Nak character to support production designers, music and sound
The interpretation of “Land” and “Skin” -13
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
formance movements.
The structure of “Land and Skin (The Bal-
4.2 To study of curating the col-
composer and performers.
7. Material and techniques of the work. (Designed Process of Work)
6.2 Study a record video from the original
performance
6.2.1 To extract Nak character to
express her actions and explain each sequence to portray message of individual 6.2.2 To list each action and expres-
sion to discuss with the performers.
6.2.3 To list each action and expres-
sion to discuss with production designers,
6.3.1 Discuss and share reference
with production designers.
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
6.3.2 Discuss and share reference
with music and sound designers.
6.3.3 Discuss exchange knowledge
with the dancer to discover and bridge between acting-directing and movement and
6.4 Acting rehearsing with original script
(recording the video).
6.6 Movement rehearsing developed from
Part Three: oExploring scene and key visual design on stage and experiment with body and movement between the protagonist and the antagonists in the performance.
and build those focus towards objects in mind, situation, sensation, memory recall,
shape, direction of movement and unleash performers’ creativity. Part Five:
6.8 Discuss the developments with all par-
oFinalize performance sequences and
ties (music and sound designer, performers and
ment of the protagonist.
oSense Memory, explore with object’s
previous step with music (recording the video).
stage and experiment with body and move-
and finally imaginations
6.5 Acting rehearsing without script and
spoken words (recording the video).
oUse of affective memory, memory of
oConcentration, focusing on an object,
the video).
sations, perceptions and emotions.
Part Four:
choreography without music (recording
jective, character’s ongoing thoughts, sen-
oExploring scene and key visual design on
tive team
oDiscussing character background and ob-
Part Two:
6.3 Discuss and share reference with crea-
using Physical theatre
sensation and emotion.
and sound designers.
In order to create a series of exercise
Part One:
VS community.
6.8 Finalize the performance.
design process.
dancer, production designer) -14
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
8. Picture of the designed work
*Please note: Preliminary designed by Nattaporn Thepparat (Production Designer)
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Director’s references and concept of works
Photo by Wipawee Chowlert
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9. Knowledge after finished produce the work.
9.1 Directing and producing skills of
creating a live performance led by movement of performers and design elements on stage (set & costume design, sound design, lighting and projection design)
9.2 Knowledge about movement
and physical theatre in terms of working with visual and set elements on stage.
9.3 Communication through ges-
tures and non-verbal language on stage.
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CA CREATIVE WORK FACULTY SHOWCASE 2016
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Photo by Wipawee Chowlert
1. Creative work name “Word of Wisdom from His Majesty the King - ร้อยเรียงคำ�สอนของพ่อ” 2. Name of artist or designer Miss Benjawan Apinunrungroj
“Word of Wisdom from His Majesty the King - ร้อยเรียงคำ�สอน ของพ่อ”
3. Background or significant of the project
Benjawan Apinunrungroj
His Majesty the King Bhumibol
Adulyadej’s Word of Wisdom showed the love that he has for Thai people as if we
Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
are his children. He uttered these teachings everytime he made a public appearance. His words affected so many Thai people from all walks of life, from farmers to teachers to businessmen. This project targeted beyond Thai people. By translating his wis-
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
dom into English, I hope to communicate his majesty’s care towards Thai people to the International audience. 4. Project Objective To make the people both Thais and foreigners aware and remind of his majesty the king’s guidance through the piece of Art work 5. Concept
Father’s Teaching”” His majestry the
king Bhumibol Adulyadej’s words of guidance to Thai people is like a father teaching his children. His wisdom is like lights that shine and guide Thai people on how to live
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their life with clear presense of mind.
6. Process of art or design works The process of design works devide into 2 parts that is collecting data and Artwork creation.
portrait to be the first draft design for crat-
ing the art work Art Work Creation
the artwork, which is his majesty the king’s
1.1 Collecting the his majesty the
portrait, guidance, pen tools and canvas frame.
1.2 The Guildance that used in this
work is the common word that related to
1.4 First drafting on drawing paper
by drawing the his majesty the king’s por-
daily life of Thai people.
1.3 Preparation Process by Deter-
mine all the elements that will be used in
king’s guidance in the English language
1.2 Finding the his majesty the king’s
trait and making the layout for the majesty
1.3 The king’s guidance a is publicd
the king’s guidance
in the book “คำ�พ่อสอน” and “พลังคำ�สอน ของพ่อหลวง”
1.4 Drafting the protrait of
his
be placed on the draft design 7. Material and techniques of art or design works Drawing and Writing Art Work by using Color Pen and Drawing on Canvas Frame . Final artwork will be outputed to canvas 8. Picture of art or design works In order to create the art work, the process had divided into 2 steps which is Data Collecting and Art Work Creation
Data Collecting
1.1 Collecting the majesty the king’s
guidance, most of the king’s guidance is public in Thai language. Then after got all information the king’s guidance is trans
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Majesrty the King and Word’s design will
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
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9. Knowledge after finished produce art or design works After all work are done, I have learnd many things through this pices of art work . It isn’t only art but also the learning I got from it.
First this art work made me remind of his majesty the king’s guidance through the
piece of Art work.
Second, I learnd another way to deliver the message to public by using art in order
to as the text book. I also have a chanced to study how to develop the art work from wording become the piece of Art Work.
Lastly, I hope this art work can make the people both Thais and foreigners aware
and remind of his majesty the king’s guidance. Understanding “Father’s Teaching” his wisdom is like lights that shine and guide Thai people on how to live their life with clear presense of mind.
Word References
ขอบคุณข้าวทุกเม็ด น้ำ�ทุกหยด อาหารทุกจานอย่างจริงใจ Sincerely appreciate every grain of rice, every drop of water, and every single meal.
Do not pray for anything other than wisdom and courage. เพื่อนใหม่ คือของขวัญที่ให้กับตัวเอง ส่วนเพื่อนเก่า หรือ มิตร คืออัญมณีที่นับ วันจะเพิ่มคุณค่า New companion is a gift to oneself. While Old companion or friends are ever increasing valuable treasure. อ่านหนังสือธรรมะปีละเล่ม Read a Dharma book once a year. ปฏิบัติต่อคนอื่น เช่นเดียวกับที่ต้องการให้ผู้อื่นปฏิบัติต่อเรา Try to treat others as you would want them to treat you. พูดคำ�ว่า ขอบคุณ ให้มากๆ Say “Thank you” as often as you can. รักษา ความลับ ให้เป็น Know how to keep a secret. ประเมินคุณค่าของการให้ อภัย ให้สูง Do value forgiveness highly. ฟังให้มาก แล้วจะได้คู่สนทนาที่ดี
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
อย่าสวดมนต์เพื่อขอสิ่งใด นอกจาก ปัญญา และความกล้าหาญ
Listen more, you may discover a great conversational partner. ยอมรับความผิดพลาดของตัวเอง หากมีใครตำ�หนิ และรู้แก่ใจว่า เป็นจริง Admit your mistakes even when someone reprimands you. You should understand if it is true. หากล้มลง จงอย่ากลัวกับการลุกขึ้นใหม่ If you fall, do not be afraid to stand up again. เมื่อเผชิญหน้ากับงานหนัก คิดเสมอว่า เป็นไปไม่ได้ที่จะล้มเหลว When confronted with difficult tasks, be reminded that failure is imminent. อย่าถกเถียงธุรกิจภายในลิฟต์ Do not discuss business matters in elevators. ใช้บต ั รเครดิตเพือ ่ ความสะดวก อย่าใช้เพือ ่ ก่อหนีส ้ น ิ Use a credit card for expediency. Do not use it to accumulate debt.อย่าหยิ่งหากจะกล่าวว่า ขอโทษ Do not be too arrogant to apologize. อย่าอายหากจะบอกใครว่า ไม่รู้ Do not be ashamed to say “I don’t know”. ระยะทางนับพันกิโลเมตร แน่นอนมันไม่ราบรื่นตลอดทาง Nothing in a journey of a thousand miles is certainly smooth
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
เมื่อไม่มีใครเกิดมาแล้ววิ่งได้ จึงควรทำ�สิ่งต่างๆอย่างค่อยเป็นค่อยไป Since no body could start running at birth, do everything step by step. การประหยัดเป็นบ่อเกิดแห่งความร่ำ�รวย เป็นต้นทางแห่งความไม่ประมาท Frugality is the emanation of wealth as it is also the end of negligent. คนไม่รักเงิน คือคนไม่รักชีวิต ไม่รักอนาคต He who doesn’t cherish capital, doesn’t appreciate his life or his future. ยามทะเลาะกัน ผู้ที่เงียบก่อน คือผู้ที่มีการอบรมสั่งสอนที่ดี He who first holds his tongue during a quarrel is well-raised. ชีวิตนี้ฉันไม่เคยได้ทำ�งานเลยสักวัน ทุกวันเป็นวันสนุกหมด You would never feel like you have worked a day in your life when you enjoy your work everyday. จงใช้จุดแข็ง อย่าเอาชนะจุดอ่อน Don’t defeat weaknesses with strengths. เป็นหน้าที่ของเราที่จะพูดให้คนอื่นเข้าใจ ไม่ใช่หน้าที่ของคนอื่นที่จะทำ�ความเข้าใจสิ่งที่เราพูด It is our duty to talk clearly so others would understand, not theirs to try to understand our words.
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เหรีญเดียวมีสองหน้า ความสำ�เร็จกับล้มเหลว A coin consists of two sides: success and failure. อย่าตามใจตัวเอง เรื่องยุ่งๆเกิดขึ้นล้วนตามใจตัวเองทั้งสิ้น Do not be selfish as it is often the inception of disorder. ฟันร่วงเพราะมันแข็ง ส่วนลิ้นยังอยู่เพราะมันอ่อน A tooth falls because it became hard, while tongue falls because it became soft. อย่าดึงต้นกล้าให้โตไวๆ ( อย่าใจร้อน) Do not force seedings to grow faster. In other words, be patient. ระลึกถึงความตายวันละ 3 ครั้ง ชีวิตจะมีสุข มีอภัย มีให้ Reminisce about death three times a day, you shall live a happy life, filled with giving and forgiving. ถ้าติดกระดุมเม็ดแรกผิด กระดุมเม็ดต่อๆไปก็ผิดหมด If the first button is buttoned worn, the rest shall be wrong. ทุกชิ้นงานจะต้องกำ�หนดวันเวลาแล้วเสร็จ Every piece of work must have a deadline. จงเป็นน้ำ�ครึ่งแก้วตลอดชีวิต เพื่อเรียนรู้เพิ่มเติมได้ตลอด
ดาวและเดือนที่อยู่สูง อยากได้ต้องปีน บันไดสูง The moon and the stars reside up high. One must climb a long ladder to reach them. มนุษย์ทุกคนมีชิ้นงานมากมายในชีวิต จงทำ�ชิ้นงานที่สำ�คัญที่สุดก่อนเสมอ Everyone has many things to accomplish in life. One must always complete the most important task before others tasks. หนังสือเป็นศูนย์รวมปัญญาของโลก จงอ่านหนังสือเดือนละเล่ม Books are the central of knowledge of the world. Do read a book once month. ระเบียบวินัย คือคุณสมบัติ ที่สำ�คัญในการดำ�เนินชีวิต Discipline is an important key to livelihood.
CA CREATIVE WORK FACULTY SHOWCASE 2016 -23
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Only fill a glass of water half full, you will learn to always seek for more knowledge.
1. Creative work name
Thai Proverbs as Cultural Semiotics
Thai Proverbs as Cultural Semiotics 2. Name of artist or designer Checkchanok Bullakul 3. Background or significant of the project
After spending a significant time at
Cranbrook Academy of Art and being sur-
Checkchanok Bullakul
rounded by people from different cultur-
Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University
al backgrounds, I have understood these differences are all shared under the same purpose. We all are pursuing the meaning of art and life individually and together. The idea of a collaborative work of art is to push boundaries beyond ones normal comfort zone. Specifically, it is to learn and
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
utilize the context of ones partner, whether it relates to a different field of study, a range of medium and/or subject matter. 4. Project Objective
1. To learn and develop art creation
through a cross discipline between graphic design and contemporary printmaking
2. To further an individual study
about culture and understanding of international context within shape and form of languages
3. To master my printmaking skill
and enhance my art and design production to another level -24
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4. To question and answer ones roll
ments with language, I found out that hu-
as an artist and designer in the bigger and
mor and frustration are the common by-
wider context of nationality and as an in-
products of translation, especially when
dividual
taking into account cultural and regional
5. Concept Based on an international collaboration between Thai and Taiwanese Born American, Checkchanok Bullakul and Natalie Hou.
differences. Through the translation process, there are moments that the translated product becomes culturally illiterate. Instead of working toward creating a universal language, I am more intrigued with the
Similar to language, art is a tool to com-
existing struggles of translation that cre-
municate, a device to deliver ideas. I see a
ates a slippage of meaning entangled with
parallel in the process between communi-
cultural and ethnic differences.
cation and art practice. Following my in-
To further the study of Semiotics in Art
terest in language, I especially pay atten-
and Design we decided to work on a set of
tion to the cyber-social world of pictorial
Thai proverbs mainly about the commu-
communication. I am fascinated by the use
nication through Digital Thai alphabets in
of emojis and emoticons because they cre-
order to analyze the impact of the semiot-
ate a primitive tongue that can be under-
ics with perception of international audi-
stood by diverse groups of people without
ences.
rhetorical weight.
6. Process of art or design works 1 .Discuss and understand both partners interests in Thai proverbs and how they reflect our culture both in the past and present
Human society has a long history of translation, which originated from the desire to communicate with others. In my work, I recreate the process of translation and try to discover what information has been
‘lost’ or ‘added’. I think about how the
2. Select a few proverbs based on the
concept of “communication” and screen
original meaning of a word or a phrase can
print them on paper using Thai-modern
transit through multiple phases (verbal/lit-
font (Bangna) to mimic the used of Inter-
eral/visual). In that sense, I am drawn to
national typographic style as roll-model of
mix-media agencies, which include com-
creating a universal communication in the
bining different printmaking techniques
world of design the color yellow to signify
with digital fabrication. During my experi-25
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his Majesty King Bhumibol Adulyadej of Thailand
3. Deconstruct and reconstruct the words based on artists feeling upon shape,
form and meaning of the proverbs in the first layer using free-hand technique reflecting the diversity of Thai races and the flaw of political issues that existed in the past.
4. De-control the use of ink on lithography creates and unpredictable beautiful
texture on the top layer, emphasizing individualism and diversity among Thai and international cultures. 7. Material and techniques of art or design works Screen printing and Pronto-Lithograph on BFK printmaking paper
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8. Picture of art or design works
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9. Knowledge after finished produce art or design works I learned how to push the boundaries of graphic design into a fine art context that deconstructs and reconstructs the usage of typography from a direct communication into the basis of visual shape and form. By providing a wider interpretation for the viewer, I have also learned how to utilize materials such as paper and texture of acrylic ink as a means to provide an emotional reflection and interplay between viewer and material choices. The collaboration with Natalie not only helped aided in the learning of a new skill set in printmaking but also provided an opportunity ship as an artist and designer in a social and political context in more profound and forceful manner.
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to develop my thoughts about my relation-
1. Creative Work Name Flowers for Dad / ร้อยดอกไม้ให้พ่อ
Flowers for Dad / ร้อยดอกไม้ให้พ่อ
2. Name of Artist or Designer Darunee Sa-areddee 3. Background or Significant of the project
Black and white flower images has
been used as my subject for this work with
Darunee Sa-areddee
two main reasons. First, flower is the sym-
Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University
bol for love, respect, rememberance, and many other positive meanings. Second, black and white image is the photographic technique that we usually use when we want to concentrate on tone, contrast, shape, form, lines, and texture. Works of Ansel Adams, Imogen cunningham, Ed-
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ward Weston, and many other great masters are filled up of tonality, good contrast, clarity, and detail with low ISO black and white film and supreme darkroom printing skill for each particular print. In contrast with today digital technologies, many devices and applications turn digilal color images files to black and white images with one click. For Adobe Photshop, the major image editing sofware, there are many different ways to convert digital color image files from digital camera to black and white images. Understanding and Finding the practical process will be valuable technique for -30
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fine adjustment of black and white print-
ing with the digital darkroom in order to
- Print the files to Inkjet printer.
1.3 Printing Images
achieve specific print qaulities that pho7. Material and techniques of Design or Art works Photographing pictures of flower and converting them from RGB color image files to RGB black and white. In addition, working with layers styles and opacity. 8. Picture of designed work
tographers desire for each images. 4. Project Objective 1. To express my love, respect, and remembrance toward The HM King Bhumibol Adulyadej
2. To study and learn about black
and white digital darkroom techniques by
6. Process of Design or Art works Black and White Flower Images 1.1 Shooing digital color flower images with digital cameras and selecting the shots
1.2 Using Adobe Photoshop Soft-
ware to convert color digital image files to black and white by working with 1. Layer > New Adjustment Layer > Black and White 2. Layer > New Adjustment Layer > Curves / Levels 3. Layers Blending Modes and Opacity 4. Flatten all layers 5. Filter > Sharpen > Unsharp Mask 6. Recheck RGB values before printing
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using Adobe Photoshop 5. Concept Flowers for Dad. Black and White Flower Images are the representation of love, respect, and remembrance.
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9. Knowledge after finished produce art or design works
1. Since the original image files were shot in color mode, when using Black and
White conversion with default setting, many images have problems with undesirable tonality. They will need to use custom color adjustment to alter tonality for the better result. The main subjects can be more dominant and separate from the background. For some pictures with color cast problem, it will be easier to correct the color cast probelm before the black and white conversion process.
2 Distraction can be eliminated or reduced when converting color image to black
and white.
3. After the black and white conversion, Layer Adjustment Level or Curve adjust-
ment is convenient and practical tool to improve contrast. However, for some pictures if the RGB value in the the floral leaf areas and the backgroud have close values, they will be treated with curve adjustment differntly in each chanels (RGB) during the process of black and white layer adjustment.
4. Layer Blending Modes and its opacity can also be the effective technic to en-
hance tonality and contrast. The 2 layer common blending modes are “ Soft Light and alternative choice to pump up the contrast and detail for some colors such as orange flower petal and its’ green leaf background.
5. In addition, Masking Technique is a powerful tool to get rid off unwanted detail
in some areas in the image background.
6. At the end before sending them to print, the RGB digital values are checked in
shadow , highlight, and other areas to reconfirm about tonality and details of the images. RGB values around 15 is for showdow areas with some detail. RGB values around 245 is for highlight areas with some detail.
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Overlay around 30-50 % is often used. But for some pictures, “Color Dodge” is the other
1. Creative Work Name
Light of Life
Light of Life 2. Name of Artist or Designer Kittiya Chakornsirisakul 3. Background or Significant of the Project
Kittiya Chakornsirisakul
Last year Thailand’s beloved King
Bhumibol Adulyadej passed away. Thais
Department of Computer Generated Imagery. Albert Laurence School of Communication Arts, Assumption University
have been mourning His death. King Bhumibol Adulyadej was my role model. Since I was a kid, I saw him on the news everyday. He always traveled afar to help people in every corner of the country and develop rural projects. I never saw him taking a day off. What I love about King Bhumibol Adulyadej is he did everything
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brilliantly because he was driven with passion, love, and perseverance. He was the greatest man for me. I could not thank him enough for everything he had done for citizens of Thailand. 4. Project Objective 1. In remembrance of King Bhumibol Adulyadej.
2. It is an opportunity for me to
learn and apply my design on other materials that I have never used before.
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Wherever help is needed King Bhumibol Adulyadej will be there for His people by showing and teaching them the right way to live lives and solve problems. He lit up hope in people from sorrow and desperation.
To me, he is the guiding light and
will always be. Even he has gone, the light will shine in my heart eternally.
The keyword for my concept is
“Light” so I decided to create King Bhumibol Adulyadej’s portrait by using LED Neon to represent that wherever he is, there is no darkness because he was the light for our nation.
version of Adobe Illustrator can neither open nor import it into Autodesk Maya
6. Process of Design or Art Works 1. Idea – When I got a chance to be a part of the exhibition about King Bhumibol Adulyadej I was thinking what word or sentence that would describe my feeling for King Bhumibol Adulyadej. I picked the word “Light” to be the keyword and decided to try something new for the material, which is LED Neon. 2.. Reference – I was looking for
King Bhumibol Adulyadej’s portrait and chosen the one that was high resolution so I can see all the details clearly.
3. Design – I used Adobe Illustra-
Next, I imported the Illustrator 8 file into
tor program to create the outline of King
Autodesk Maya program. I rendered the
Bhumibol Adulyadej. I have simplified his
example LED Neon Light effect by using
portrait from the reference and saved the
Nurbs Circle and Extrude function under
file as Illustrator 8 file because the new
Surfaces Menu.
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program.
7. Material and Techniques of Design or Art Works
1. Autodesk Maya – I used this
program because it shows me the effect of LED Neon and after I finished the design, I could render it out to get the feeling of final output. It also has features to change colors and play around with the thickness of the LED scale.
2. LED Neon – The final output is
Then, I assigned Lambert on the outline
LED Neon on Acrylic. I decided to make
of King Bhumibol Adulyadej, changed
the artwork neither too big nor too small
the color to white, increased incandes-
as the space to place the artwork is lim-
cence and glow intensity.
ited and it would be convenient for me to
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carry it around.
4. LED Neon – I searched for the
place that can help me with the production process and I found the nearby place where there are varieties of materials for me to choose. I’ve come to realization what I wanted for the outcome.
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8. Picture of Designed Works
Firstly, I learnt how to manage my
store often travel outside Bangkok for sig-
time from the beginning to the end. The
nage installation. My plan is to have more
key ingredients are a good planning, refer-
than 2 sign stores on the list in case the
ences, and researches. For this project, I
first store cannot meet the timeline.
created the design to make it easy for me to show my idea to the sign store.
Secondly, I did not know much
about the LED display production before. I searched for the information online from youtube website. It made me understand more about the progress and what I should or should not do.
Thirdly, the period of production
is unpredictable because staffs at the sign
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9. Knowledge After Finished Produce Art or Design Works
1. Creative work name Information Visualization of Big Data 3V’s
Information Visualization of Big Data 3V’s
2. Name of artist or designer Korn Poonsirivong 3. Background or significant of the project Big Data is the current hot topic in the world full of technology that is advancing in an exponential speed. It has become the subject that can’t be ignore and the knowledge of it should be implemented in every organizations and businesses. The visualization infographic of big data 3v’s is design for an easy understanding suitable for any audiences. It has basic uses of multiple colors which are distinctive from each other since each color represents each value of big data. The statistic information on the art work is up to date with the world statistic and gives users all kinds of information related to big data and its value.
Korn Poonsirivong
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Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
4. Project Objective 1. To educate big data 3v’s to viewers in a graphical design
2. To translate complicated data into
an infographic art work
3. Display statistic facts to viewer in
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7. Material and techniques of art or design works The art work will be created through the use of a computer software Adobe Illustrator. The color tone of the art work consists of bright colors which they imply the sense of technology. The source of the technology color research is from (https://99designs.com/logo-design/ business-of-color/technology) which the source has define the color to be bold, bright, modern and diverse. In a quick changing industry with numerous new technologies, unwavering quality and simplicity in design is critical, therefore, the infographic is designed with the sense of simplicity, legibility, aesthetic and informative to general spectators. All of the artwork is created by the designer with the uses of research to support the design element and layout.
6. Process of art or design works 1. The art work comprises of the understanding of big data property that the value of big data can be translate into a graphical form and color for an audience easy understanding of big data 3V’s. 2. First the volume of “big data” has to be understood by the designer such as how big is one petabyte (unit used to define big data measurement) when compares a known unit to general audiences. For example, one petabyte is equal to 13.3 years of HD video, can be understood easier for viewer who doesn’t recognize the size of one petabyte. Therefore, when comparing a unit of big data measurement to something normal viewer is used to result can be understand easier.
3. Designer has to first of all under-
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properties into an easy understanding visualization for people who has little to no idea about what is big data and what it consists of. The design will be divided into three parts according to big data properties and by the uses of colors to identity each properties and values. All the facts given in the infographic is up to date and layout according to each characteristic of big data wheel.
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8. Picture of art or design works
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9. Knowledge after finished produce art or design works The design was difficult since there were so many information and data to display in a limited amount of space. The color pallette uses in the art work shows the sense of modernization and uniqeness with the current technology trend. Knowledge gained after finish the art work were the uses of colors, graphic sizes and relationship between each element
1. Creative Work Name Digital Collage “The Cart Caravan at Saphansong Fresh Market (The 2nd Bridge market)”
Digital Collage : The Cart Caravan at Saphansong Fresh Market “(The 2nd Bridge market)”
2. Name of Artist or Designer Asst.Prof. Nattanan Naewmalee 3. Background or Significant of the project Back to the year 1967 when the convenience stores and department stores have not yet been extensively placed, a market was established on Soi Ladprao 47 where various kinds of fresh food, vegetable, and fruit were available for selling. It was also the meeting point of the people living in Ladprao and nearby area with the only reason for supporting the extension of living area for middle-class ones in almost 50 years ago. At that time, Ladprao was considered the “zone-three” area, located away from the central city and I, as the one growing up not far from the market, have been viewing the lives and uncountable memories therein.
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Asst.Prof. Nattanan Naewmalee Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University
Nowadays, the name “Saphansong
market” or “The 2nd Bridge market” was changed to “Subchanpan market”, derived from the surname of the landlord. However, many people are more familiar with the old name.
One thing that I am interested in
and would like to present about this market is “the cart caravan”. Apart from its usage as the vehicle for selling things, many of
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them are the residences for the workers or homeless people. Some are more than 30 years old, parked, and wrecked. Many carts have been applied for the use of the owners too.
More than 30 years of impression I have with the living in that area, I have met
with the merchants, vagrants, and workers living there. The carts represent them even on the day that they are away and show how they depend on themselves. We can see the creativity, belief, the way these people lives throughout the things displayed on the carts. Sufficiency living and experiences can be seen via that tiny space.
This artwork is the combination between imagination and the truth, becoming the
ideal cart with three principles under the word “Sufficiency” from the living of market people. They are “Goodness”, “Patience”, and “Tolerance”. I can always feel these three words from the lives in the market and I also would like to present the scent of Thai in
Picture no.1-2: Bird-eye view of Saphansong market and current view that we can see the present and the past of this market through the signage and name on the right building -49
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the combination era throughout this creative work.
4. Project Objective 1. Present the concept “Sufficiency” via the experimental composition for narrating the experience and imagination of the creator.
Picture no. 3: At the front of the market with the signage of Soi Ladprao 47
2 .Make the technique “Digital Col-
lage” to be contemporary and more interesting via own experience
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5. Concept Digest the physical information, adding the imagination and the three principles of living; goodness, patience, and tolerance to be the three characters of cart which came from the real parts of cart and places in the market. 6. Process of Design or Art works 1. Study the venue at Saphansong market and collect information by shooting photo of carts, consider the linkage of each one on how they reflect something or drive the creator’s imagination. The carts are divided into two groups; the unused and on-duty ones.
Picture no. 4: The unused carts which cannot be identified the owner or the usage
Picture no. 5: The on-duty carts with various kinds of usage and forms
2. Sketch the pattern of cart by hand,
combining the word goodness, patience, and tolerance which the creator would like to represent via perspective angle, in-between of reality and sur-reality. And Mixed up the organic form with the industrial materials.
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Picture no. 6-8: The sketch of carts by black pen, showing the free-hand skill of the creator
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3. Die cut the parts from pictures taken in the market according to the impression
of ridiculousness and imperfection of materials which are ones of the contemporary Thai styles. The objects are from the places that we can easily see and not specific from any old-fashioned Thai area as the market is different from other cultural area focusing on trading and lifestyle.
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Picture no. 9: Die cut the photos by selecting the mixing things used in daily life on the day of photo taken at Saphansong market (The 2nd Bridge market)
4. Create the structure and element by vector art, making the pattern from the Thai
alphabet “พ” in order to represent the word “Sufficiency” in a short way. I have reduced the curve and develop to pattern for supporting beautifying the picture.
Picture no. 10: The process of reducing the pattern of “พ” to the design “WWW” -52
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5. Apart from the three carts (Goodness / Patience / Tolerance), I have combined
these three into one big piece to display the whole idea of this artwork by bringing “พ” or the key principle to develop the other four designs for testing the placement and combination in the artwork and bring “พ” to be the key structure of the 4th cart by making the layers with other materials combined.
Picture no. 11: The process of developing the structure of the cart “พ” from the combination of three pieces
6. Combine all the elements from four carts (Goodness / Patience / Tolerance ) to be the
Picture no. 12: The pattern of eyes with the use of cartoon characters for easy communicative way and also the eyes can create the objects to be more lively as a humanhood.
7. Material and techniques of Design or Art works Computer and Adobe Illustrator & Photshop CS4 program, Pen, White A4 paper, Scanner, Sony digital camera.
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three words represented by ‘eyes’ in order to display the characters of carts.
8. Picture of designed work
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Picture no. 13: The ‘Tolerance Cart’
Picture no. 14: The ‘Patience Cart’
Picture no. 15: The ‘Goodness Cart’
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Picture no. 16: The combination of Goodness, Patience, and Tolerance or The “พ“Cart.
9. Knowledge after finished produce art or design works
After finishing the artwork, I found that the experience and impression can be the
creative topic. My experiment from using the raw material from the past together with experience and what I have been absorbing from daily passing-by can make the ordinary story more interesting. The testing starting from creating the pattern by hand sketching and create graphic elements from various pictures is subjective, however, it is the experimental way delivering the new creative work with data collection as a basis and transform according to the creator’s preference. This is the mechanic that I use with the student, asking them to apply with their creative works.
I do hope that this design work will lead the viewer to imagine further with what I
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have collected and welcome for any inquiries and comments.
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“Life Lesson” Isometric Illustration
1. Creative Work Name “Life Lesson” Isometric Illustration 2. Name of Artist or Designer Nutruda Satjawatcharaphong 3.Background or Significant of the Project
According to sad news for all Thai
people on 13th October 2016 about our beloved king. It’s been really difficult for
Nutruda Satjawatcharaphong
people to get through all the sadness and
Department of Computer Generated Imagery. Albert Laurence School of Communication Arts, Assumption University
sorrow. As a designer and illustrator, I would like to help people to get pass the sadness moment and continue living follow our King Rama IX’s ideas of living. We all people should be able to remember his hard work and his lesson in order to
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continue with our life and remember the good things about our beloved King. 4. Project Objective 1. To create an illustration in remembrance to the King Rama IX. 2. To remind Thai people of King Rama IX’s idea and concept of living. 5. Concept “Isometric Illustration”
Nowadays, people are commonly
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spend more time on social to have another
about King Rama IX’s ideas of sufficiency
life. One thing that people are attracted to
in order to apply the idea to the illustra-
is gaming. Online game or browsers’ games
tion.
are very common and popular. Their art-
works and style of games such as games
like Farmville or Restaurant City are one
and represent as a life of a farmer and ap-
of those games that let the players create
ply the Thai numeric number 9 to represent
their own life.
the king himself. I experiment with color
My artwork is based on the design
palettes and design of numeric number
of platform in browser game like Farm-
to get as close and readable as possible.
ville that has isometric view and design.
In isometric design, it helps the viewer to
The design are based on the player view
see the whole picture or the overall staging
which can easily see the whole setting of
which help the concept can be represent
the stage or the environment which are
more clear about the story I want to por-
easy to control and look at the whole pic-
tray which is the life of a family that live
ture. My concept is based on isometric
according to the idea of sufficiency and
design in games interface which applying
they can be happy about their lives.
sufficiency. The reason is to attract people who right now spend their time with social media and gaming which the design would help the viewer to see the whole picture more easily and remind them of our King. 6. Process of Design or Art Works
1. Research
There are a lot of references can
be used from the Internet since this kind of games are popular worldwide. I have picked few of them as inspirations such as Farmville and Restaurant City and etc. The things I had to research more are mostly -59
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I applied the idea of our King
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the lesson of our King Rama IX’s idea of
2. Design
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7. Material and Techniques of Design or Art Works The software that I used for this artwork is Clip Studio Paint and Photoshop. The technique is using isometric grid and sketch design on top for accuracy.
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8. Picture of Designed Works
1. Designing artwork with Isometric pattern is really difficult and takes time if
the designer is new to the material and technique. But using grid and sketch the layout as many as possible is another way to get the solutions. Isometric design is all about planning, the designer have to plan out the elements that is going to be placed on the platform. Making sure that each element is fit the parallel perspective, they have to be reasonable in scales and the smaller elements are not covered with the larger ones. The most important is the style that the designer has picked to do, they have to make sure that the environment and the characters are go together. 2. The King Rama IX’s Idea of sufficiency is just a part of his hard work as a king who dedicate himself to the people. There are a lot of things that should be told and pass on to the next generations. My artwork is one of the concepts to represent his idea to people in form of illustration that attract people. CA CREATIVE WORK FACULTY SHOWCASE 2016 -61
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9. Knowledge After Finished Produce Art or Design Works
1. Creative work name “Neither Created nor Destroyed” 2. Name of artist or designer Panasit Chaiyanan 3. Background or significant of the project
“Neither Created nor Destroyed”
Complex Film Last year, my creative work was about “complex illustration”. I tried to apply
Panasit Chaiyanan
complex design theory, often used to cre-
Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
ate inseparable combination marks (emblem), to an illustration instead of a logo. The result is a “complex illustration” where each parts cannot be separated from one another. Since my favorite medium has always been film, I contemplated since last
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year how to apply this complexity design theory to motion pictures. The differences between a design that is complicated and complex, according Jurgen Appelo, is as follows. When something is complicated, it has many parts, but each parts can be taken out to examine (a car, a computer, a network of roads), but something that is complex cannot be taken apart without disrupting the whole thing (crowds, cooking process, a detailed rug). So a complex film should not be able to be taken apart and must always come with the full chunk or else it lost its meaning. The “parts” in context of film I think -62
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tire movie inseparably, I wanted to start
Film is something that is unique from oth-
by focusing on two shots. How do I make
er types of 2 dimensional medium (paint-
two shots inseparable? The first and easi-
ing, photograph, illustration, etc.) in that
est thing that came to mind was to use a
it is not just the composition and design
cutting technique called a Cross-dissolve,
elements within the frame that contains
where a shot slowly loses its opacity as the
the meaning of the work, but the order in
next shot become clearer, and of course,
which the shots are arranged must also be
the two shots are seen overlapping at some
considered. Series of shots edited in a dif-
point. By doing this, no one can cut out
ferent way can tell an entirely new story,
the shots completely from another. I am
as demonstrated by a Russian filmmak-
tempted to use this technique, but it has
er Lev Kuleshov. He came up with what
become a clichéd in the digital film era
film students know as the “Kuleshov Ef-
to use cross dissolve. I decided to look at
fect” where a meaning of a shot change
another types of shot transition called a
depends on the content of another shots
Match Cut, when happened when a move-
that come before and after. For example,
ment that occurred in a shot continue into
let say I have Shot A, showing an ABAC
another shot that is actually a scene change.
student sitting on a bench, looking straight 4. Project Objective To create a complex motion picture using a combination of montage and match cut technique so that all the shots are linked together by the movement of the object within the shots and they cannot be separated from the whole film. 5. Concept
at a camera, smiling and nodding. Now, if a shot that came immediately afterward shows another student accepting an award from the school’s president, then Shot A’s meaning is that the boy was happy for his friend. But, if shot B is a clip of a girl trip and fell, and her skirt flew open. Shot A, still the same clip of a boy smiling and nod-
ding, would change the meaning of who
There is a famous quote, often incor-
rectly credited to the Buddha, which stat-
the boy is entirely. So for this research, I
ed that all things that has a beginning will
decided to focus on the sequence of the
come to an end. However, the law of con-
shots rather than managing other elements
servation of energy stated that energy can
within the frame.
neither be created nor destroyed. If both
Before finding a way to connect an en-
is true, then “beginning” and “ending” are
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can be applied to the “shots”.
not creation and destruction, rather they
of creating a complex movie where each
are simply acts of energy transformation.
shots are linked together by match cut.
I interpreted “sufficiency” as balancing be-
6. Process of art or design works 1.1 Concept Testing Since I will be doing match cutting, I
tween our own input and our expected output. Everyone wants profit (more output than input). But in place of our monetary
want to know first what a movie made up
investment, what came back to us were our
entirely of match-cut will look like. There
creativity, our time, our labor. Those were
aren’t a lot of it on the internet, but what
the energy that turned into our “rewards”.
I did was I looked back at my old movies
His majesty the king understood that peo-
and tried to see which shots have move-
ple, especially the middle class, are suffering because they are desperate for output beyond their ability to input. That is why
gether so that the motion would appeared as if they are linked.
people buy lottery, get involve in get rich quick schemes, depend on superstition for money luck, and worships entrepreneur
1.2 Rough Storyboard.
In order to create a movie that tran-
sition smoothly using match cut, I have
who claimed they could turn 20 baht into “The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
ments that are similar and can be edited to-
developed a rough storyboard of motions
20 million baht overnight. To survive in a
that is possible. However, my preferred
world where nothing is neither created nor
method of filmmaking as a documentary
destroyed, one must understand the nature
filmmaker is to just go out there and see
of transformation. By going into debt,
what I can find. This is time consuming, es-
people are stealing from themselves in the
pecially since I have to follow my concept
future, hoping to transform something that
and what I found may not fit the theme.
hasn’t exist yet, into something enormous
But I prefer this method because the result
which can help pay back for themself in
will look more organic and not set up.
the present and also for payback themself
in the future.
1.3 Editing.
If planned well during the
pre-production, the editing shouldn’t be a
I think there are examples of exchanges
problem. I also tried to minimize the audio
between input and output that occurred
as a background music may distract the au-
everyday but we overlooked. I believe this
diences from the movement in the shot,
theme will fit very well with my objective
and they may have missed some subtle
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movements. 7. Material and techniques of art or design works - Samsung Galaxy Note 5 - Canon 60D - Adobe Premiere Pro 8. Picture of art or design works
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
https://vimeo.com/207900638
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
9. Knowledge after finished produce art or design works While doing this I was faced with the option of whether to use continuity or montage. A continuity shots would simply mean a movement of one shot is linked to the next, and it feels like time moves smoothly (even though the two shots were taken at a different time), while montage is just series of shots put together. I think it is not possible to make a complex movie using continuity. Even if an entire movie is one long take, like Birdman, it can still be taken apart scene by scene. It is not just the visual but also the story too. Imagine a movie where a camera is placed in one location and never moved. Any development in the story would still mean that that part be taken out and stand on its own, therefore, it is not complex. I think a movie made up entirely out of montage where the shots are linked through movement with match cut, is the best way to create a complex film by definition.
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CA CREATIVE WORK FACULTY SHOWCASE 2016
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
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“
๙
1. Creative work name “๙”
”
2. Name of artist or designer Patana Duangpatra 3.Background or significant of the project
His Majesty King Bhumubol Aduly-
adej of Thailand had initiated thousands of development projects that have greatly
Patana Duangpatra
benefited the country and its people.
Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
The King had worked tirelessly to improve the well-being of his subjects. Furthermore, The King taught self-reliant and sustainable philosophy to his subjects so they will have enough to support themselves. His Philosophy of Sufficient Economy is
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
the development based on moderation, prudence and social immunity, one that use knowledge and virtue as guidance of living. This will lead to real happiness in life.
One of the most famous pictures is
the picture of the King with a sweat drop on his nose depicting he hard work for all those years. 4. Project Objective 1.To remind Thai people of the late King Bhumibol’s devotion and hard works he had done for the people of Thailand 2.To show love and appreciation for our
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beloved late King Bhumibol
6. Correct all shading and hi-light
3. To experiment on color value on gray-
7. Print it out to canvas, check the
scale and how to turn grayscale to color
colors and frame
on digital artwork. 7. Material and techniques of art or design works
4.To analyze information and visualized to the artwork.
as a main tool in this project. Basically, a
5. Concept
Adobe Photoshop has been used
few basic brush and custom brushes were
The figure “๙” In Thai number re-
used to sketch in grayscale and colorize it
fers to King Bhumibol also known as King
.Final artwork will be printed on canvas.
Rama IX. He had initiated thousands of
development projects that have greatly benefited the country and its people. The
8. Picture of art or design works
King is known as “ the heart of the nation”
1. Start from information gathering
and researching all the story about royal project, royal duties and pictures of him as a reference.
2. Research for the symbolic picture
and colors that depicts “teaching”,” sacrificing” and “work ethics” of the late king to present in the painting
3. After Information gathering, try
to transfer the Idea to computer by sketching
4. Sketch in grayscale to check the
color value, proportion and composition.
5. Colorize my artwork on the top
of grayscale after color value is corrected -69
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Sketch in grayscale
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
6. Process of art or design works
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
From grayscale to color
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Final images
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Example of framing
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9. Knowledge after finished produce art or design works King Bhumibol Adulyadej’s sacrifices, goodness, teaches and attempts are my inspiration to work on this project. During the sketch on this project, I got struck sometimes and had no Idea what to sketch and which picture is appropriate to show his dedication. I had to go back to the beginning of the process to find anything that related to his sacrifices and goodness. I felt this is very important to start working. For example, lotus flower and Ray of light would be a great representative objects of his high goodness and esteem. In term of digital drawing technic, beginning with sketching in grayscale is the way value, distance and overall tone can be checked initially before painting in colors. using Overlay technic, blend mode in adobe photoshop, makes colors look so dark and dull. Multiply and opacity layer would be an appropriate solution for this.
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CA CREATIVE WORK FACULTY SHOWCASE 2016
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
to draw and paint efficiently, so the color
1. Creative work name: Contemporary Painting: A Way of Life (เส้นชีวิต-สีเทา)
Contemporary Painting: A Way of Life (เส้นชีวิต-สีเทา)
2. Name of artist or designer Dr. Pichai Thurongkinanon 3. Background or significant of the project
“Sufficiency economy” is a concept
that was initiatiated by his Majesty King
Dr. Pichai Thurongkinanon
Bhumibol Adulyadej more than 30 years ago. It is a concept of life that is set in the
Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University
foundation of Thai culture in regards to moderation, reason and necessity. Other properties that are apart of the philosophy include immunity, knowledge and integrity. Buddhist teachings also correspond
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
to the concept and in order to live in true happiness one must have significant intelligence and perseverance. The concept of sufficiency is within an individual’s mind and way of living. It is a concept that is not dependent on one specific set of regulations, but rather the best way fit within an individual. In my creative work I use visual elements and color signs to convey the concept of sufficiency in regards to moderation (no more, no less). The colors used represent that life is neither black nor white but rather a balance of both. To live a life in moderation could be boring for some in-74
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dividuals, but it is a life of salvation and an
on patience, perseverance, diligence, wis-
opportunity to live in true happiness with
dom and prudence is indispensable to cre-
in ourselves and society.
ate balance and be able to cope appropriately with critical challenges arising from
4. Project Objective 1. To create the contemporary painting: “A Way of Life” (เส้นชีวิต-สีเทา) 2. To express a concept of the Suffi-
extensive and rapid socioeconomic, environmental, and cultural changes in the world.”
ciency of life in the middle way following Buddhism beliefs.
In the creation of this minimal paint-
ing. To convey an idea of the word “Sufficiency thinking” with the artistic mini-
3. To transform a signs of the suf-
malist style. A creative approach combined
ficiency life through the element of visual
with the use of colors and symbols to con-
arts and a color sign.
vey the idea of living under the concept of sufficiency. Which is consistent with
5. Concept (Following the concept of Sufficiency of his Majesty King Bhumibol Adulyadej) “Sufficiency” means moderation, reasonableness, and the need of self –
the principles of Buddhism, in terms of lifestyle, with the middle way of life. In the painting are use gray color to represent to a life. Because of in the real life, everyone
immunity for sufficient protection from
are not literally white or Black, Generally
impact arising from internal and
life of the people is mostly in gray colors.
external changes. To achieve this, an appli-
Following the concept of sufficiency, we
cation of knowledge with due considera-
should consider about the balance of life
tion and prudence is essential. In particu-
into the middle way as much as possibil-
lar great care is needed in the utilization of
ity. To achieve true happiness with self-
theories and methodologies for planning
sufficiency. In addition to the symbol of
and implementation in every step. At the
golden lines also reflect the philosophical
same time, it is essential to strengthen the
ideas. The truth is most simplify.
moral of the nation, so that everyone, par6. Process of art or design works 6.1 Consider the concept of the work of arts together with the own creations. 6.2 Prepared the initial draft by the
ticularly public officials, academics, businessmen at all levels, adheres first and foremost to the principles of honesty and integrity. In addition, a way of life based -75
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Adobe Illustrator.
8. Picture of art or design works
6.3 Create the art piece with acrylic
paint by air bush technic and more on paper.
6.4 Make the audience aware to the
way of life base on the philosophy of selfsufficiency. 7. Material and techniques of art or design works
Acrylic color on paper with air bush
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
technic (35x50 cm.)
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1. Create an individual works of art by acrylic on paper following a concept of
“Sufficiency” with minimal art style.
2. Make the audience aware to the way of life base on the philosophy of self-suffi-
ciency (Middle Way of Life). And remember the important of the sufficiency concept of His Majesty King Bhumibol Adulyadej.
3. Use a sign to communicate a concept and idea of “Sufficiency” by the visual ele-
ments such as Line Color and basic shape. Try to use it as much as necessary.
CA CREATIVE WORK FACULTY SHOWCASE 2016 -77
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
9. Knowledge after finished produce art or design works
1. Creative Work Name
Gift from the Heart of Our Father “ พลังใจจากพ่อ ” (Music Scoring for Remembrance of his majesty King Bhumibol Adulyadej Short Film)
Gift from the Heart of Our Father “ พลังใจจากพ่อ ”(Music Scoring for Remembrance of his majesty King Bhumibol Adulyadej Short Film) 2. Name of Artist or Designer Pongvichak Protpakorn 3. Background or Significant of the Project On 13th October 2016 Thai people have lost our king and this situation has brought sadness moment that occurred in our country. After that Ministry of Energy Thailand has an idea to create short film for remembrance of his majesty
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Pongvichak Protpakorn
Department of Computer Generated Imagery. King Bhumibol Adulyadej. Thai people will Albert Laurence School of remember of his majesty and this project Communication Arts, would emphasize or remind what our King Assumption University Rama IX has done for our country. I have an opportunity to make a song on this project. My inspiration for writing this music is all of his majesty King Bhumibol Adulyadej. 4. Project Objective
1. When the audience watch this
movie along with my music they will fill grateful to his majesty the king for all his hard work.
2. To combine orchestra instruments
for creating powerful sound of inspiration -78
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King Bhumibol Adulyadej tell the story and how music work with voice over from announcer as well. Therefor we know about style of mood and tone in the story prior to creating all sounds.
harmony. 3. To show respect and remembrance
of his majesty King Bhumibol Adulyadej through my music score.
5. Concept
6.2 Then I write the music score
scene by scene, which separate instrument
Will use of magnificent and gorgeous
track and compose all sound together by
instruments such as strings section, wood-
using DAW program. After that, all sounds
wind, brass, and percussion to indicate
are brought together for mixing and mas-
the powerful of music for remembrance
tering (appropriately way with theater
of his majesty King Bhumibol Adulyadej
movie format).
Short Film. During the dramatic scene by
using impact sadness piano with effects or
6.3 This Project reherased with all
sounds. The launch of the collaborative
strings section with convolution reverb.
full team production on 30th November
For inspiration part I used the classical and
2016.
chamber (hall) sound with woowinds and full strings section to impress. The Digital
7. Material and Techniques of Design or Art Works - Music instrument and sample library such as piano, woodwind, percussion and strings section. - Using of instruments articulation
Audio Work (DAW) Station is utilized for some electronic sythisizer pad that could increase power full. Notes and melodies in this project are based on some pentatonic scale (traditional Thai style). Ovrall project
technique to create variety texture, color
the rhythm and pattern of instruments are
of music, and sound. Examples include
created through strings, woodwine, and pi-
pizzicato, legato, and tremolo on string etc.
ano in order to design dramatic and inspi-
ration tone. All Instruments and sound de-
- Using of Leitmotif theme to as-
sociate the music drama and inspirational
sign mix with Orchestra give classical and
with particular follow the story.
vintage flavor.
- All sound will be created by Dig-
ital Audio Work (DAW) program. I will
6. Process of Design or Art Works 6.1 I started with talk to the director of this project and discuss the important. For example, I study how the picture of
compose music on Logic pro9 and mastering on ProTools 10. -79
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
8. Picture of Designed Works
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9. Knowledge After Finished Produce Art or Design Works
This project could make people
to remembrance of The King Bhumibol Adulyadej’s royal duties and his words that along of his reign. In term of techniques, combining classical and some modern instruments to indicate mood and tone in the short duration (without building up music) that will give a lot of knowledge and challenge. This project will also give an experience of scoring music for inspiration. We have to considerate and focus on time duration that’s very short, concept of this video, how sound will impact on the direction to create inspirational music for Remembrance of his majesty King Bhumibol Adulyadej video.
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CA CREATIVE WORK FACULTY SHOWCASE 2016
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
right time. All these things will give me a
Symmetrical triangle of Economic Sufficiency of Three Generations: Baby Boomer, X and Y
1. Creative work name Symmetrical triangle of Economic Sufficiency of Three Generations: Baby Boomer, X and Y 2. Name of contributors
Dr. Prichaya Manmin, A. Duanporn
Supavanij, A. Chutinun Kaewkatorn 3. Background or significant of the project
Dr. Prichaya Manmin Duanporn Supavanij Chutinun Kaewkatorn
The work has translated systematic
academic data analysis into the symmetri-
Department of Advertising Albert Laurence School of Communication Arts, Assumption University
cal triangle Infographic. The triangle portrays 3 facets of instrumental values, the individual’s mode of conduct: focusing on sufficient economy, of three generations: Baby Boomer, X and Y in a simple and
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
easy to understand way. The contributors have combined wording and symbols together to create the work.
Originally, the academic data came
from dissertation of Prichaya Manmin (2015) on values and media usages of Generation Baby Boomer, X, and Y in Thailand. Importantly “sufficiency economy” is one of the instrumental value under the values set called, “Nation, Religion, Monarchy, Arts & Culture, and Justice.”
The “Nation, Religion, Monarchy,
Arts & Culture, and Justice” values set comprised eight instrumental values which are, “Upholding: the nation, religion, and -82
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monarchy,” “Complying with His Majesty
complicated academic data could be ben-
the King’s Royal Statements,” “Respecting
eficial to public widely and could provoke
Justice,” “Abiding by laws,” “Preserving
the idea of sufficiency economy on daily-
Thai Arts and Cultures,” “Applying His
life basis.
Majesty the King’s sufficiency economy,” 4. Project Objective 1) To simplify a complicated academic data and implement it into Infographic format which would make it more understandable to the larger audiences.
“Practicing economic efficiency,” and “Being conscious and mindful.” This dissertation has distributed the
surveys to 1,299 target respondents from 3 generations: 438 Baby Boomers, 431 Gen
X, and 430 Gen Y, from 10 districts of
2) To display and disseminate the
work to public prevalently.
Bangkok. The research then compared val-
ues between three generations, Generation
3) To encourage public to recognize
sufficiency economy value.
Baby Boomer: birth years were between
1946 and 1964 who have encountered the
5. Concept
WWII, being optimistic, work-oriented
and familiar with the mass media; Gen-
Sufficiency of Three Generations: Baby
eration X: birth years were between 1965
Boomer, X and Y” is the work that trans-
and 1980 who were born with multiple
lates systematic academic data analysis into
cultures, being independence, seeking bal-
the symmetrical triangle Infographic. The
ance between working and living and were
triangle portrays instrumental values, the
familiar with television and computer, and;
individual’s mode of conduct: focusing on
Generation Y: birth years were between
sufficient economy, of three generations:
1981 and 2000 who were born respecting
Baby Boomer, X and Y in a simple and
cultural diversity and concerning about
easy to understand way. The artists have
social issues, being optimistic and image-
combined wording, pictogram, illustration
oriented, wanting to be a part of the so-
and charts together to create the work.
ciety, both on online and offline platform
and were familiar with using several media, traditional and new, at the same time.
Last but not least, the symmetri-
cal triangle Infographic simplification of -83
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“Symmetrical triangle of Economic
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
6. Process of art or design works
“genscription” and “rhymes” are used to
1) Create “Genscription” comprised
create memory aids of how each genera-
“name tag” and “description” for each gen-
tion practices their values. The genscrip-
eration by synthesizing the overall charac-
tion concludes overall value practices of
teristic (of each generation) and come up
each generation while the rhymes emphasis
with concrete details.
on the explanation of instrumental values
2) Create “rhymes” to explain how
based on its importance to the generation,
each generation prioritize their values in
in comparing to the other two generations.
Thai language.
3) Design “infographics” to illustrate
The infographics use Triadic color scheme.
the information of Economic Sufficiency
Each color will represent each generation
of Three Generations: Baby Boomer, X
in terms of mood and feel presented in
and Y. There are two infographics in the
findings. Three hues used primarily are
set; Descriptive infographic, and Symmet-
blue, yellow and red. Blue hue represents
rical triangle infographic. The process is as
the calm and collected personality of Baby
follows.
Boomer generation. Yellow hue represents
3.1) Combine and make selections
the life-balancing generation X, borrow-
of the data needed to be explained for the
ing the characteristic of yellow that can be
better understanding of data visualization
perceived as hot but still calm at the same
time. Lastly, red represents the energetic
3.2) Arrange data to create an easy to
2) “infographic”
understand material
generation Y who are full of life and en-
3.3) Create drafts of layout in A2
ergy. Using variety of tones of each hue,
format for Descriptive infographic and
the infographics show the demographic
Pyramid format for Symmetrical triangle
information of each generation. The rank
infographic
of economic sufficiency scores which rep-
3.4) Execute infographics with com-
resent the values each generation holds are
puter graphic programs by considering
shown by using iconic and symbolic signs
fonts, colors, and symbols
that can be easily understood. There is only one font used in the design to emphasize
7. Material and techniques of art or design works
on the message. The design work is executed by Adobe Il-
1) “Genscription” and “rhymes”
lustration program. Forming the pyramid
Mnemonic techniques of nametag called -84
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layout to show three generations symbolizing the three points of view that are different even they are on the same object. Together with the pyramid or the “Symmetrical triangle infographic”, a descriptive infographic is created to give the explanation of each generation, research methodology and the meaning of each value being tested with its icon/ symbol. 8. Pictures of art or design works Mockups of the Symmetrical triangle infographic and Descriptive infographic.
1. Symmetrical triangle infographic: Each generation on each face of the pyramid layout on the Symmetrical triangle infographic
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
1) Generation Baby Boomer
2) Generation X
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
3) Generation Y
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
2. The Descriptive Infographic
9. Knowledge after finished produce art or design works
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
The idea of this creative work is
values needed to be considered.
aimed to simplify complicated academic
The contributors used different colors and
data into more understandable and more
symbols to rightly portray each generation.
approachable version as Infographic.
Cool color tone and peaceful symbol of
The contributors found that, in this
older male and female faces were used for
creative work, the better design process
generation Baby Boomer. For Generation
comprised both data management and
X, the generation of balance, the con-
creative management. Firstly, digesting
tributors used yellow, the color that had
and choosing the right data was important
warm and cool variants; and male and fe-
for the data management. Then transform
male with regular, easy-to-be-seen faces, as
the database into creative work by care-
a symbol to represent the generation. For
fully craft the wording into “nametag” and
Generation Y, hot color tone and playful
by choosing the most appropriate visuali-
faces of the young male and female were
zation elements.
used in a symbol and design.
To effectively simplify and visualize
However, to create uniformity and easy to
academic data, creative skills of combin-
recognize design, universal symbols were
ing appropriate words and illustrations
also proper to be used for the general de-
need to come into play.
mographics and values of all generations.
The contributors learned that since
Last but not least, one typeface was chosen
English was difficult for general Thai audi-
as fit to be used for both Thai and English
ences to fully understand, the creation of
information for consistency.
“Genscription” was needed to summarize the characteristics of values practices of each generation was create. Furthermore, to aid the memory of the Thai audiences, Thai rhymes were arranged as an assistance of the Infographic visualization. Additionally, to create effective Infographic, appropriate symbols, colors, and fonts that represent each generation as well as -88
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
CA CREATIVE WORK FACULTY SHOWCASE 2016
1. Creative work name Sufficiency The Minimal
Sufficiency The Minimal (เพียงพอ เดอะ มินิมอล)
(เพียงพอ เดอะ มินิมอล) 2. Name of artist or designer Sasaporn Suthatkul 3. Background or significant of the project According to the theme of this second CA Creative work 2016, this year, is under the word called ‘Sufficiency’. From this word, it could definitely refer to the person whom the researcher could think of as the King Rama 9. Additionally, it has been so many years that we have heard the word ‘sufficiency economic’ or ‘sufficiency philosophy’ since we were in high school. On the other hand, this word of the king’s teaching, has been now presented repeatably in various channel of medias after the date of Thai people griefs on 13th October 2016. However, the word ‘Sufficiency’ has been understood in terms of economic and a philosophy as ‘Sufficiency philosophy’ or in Thai as ‘ปรัชญาพอเพียง’. Then, the researcher have researched and
Sasaporn Suthatkul
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Department of Performance Communication. Albert Laurence School of Communication Arts, Assumption University
found about king Rama 9’s speech about ‘Sufficiency’ on the date of 4 December 1998 at Saladusitdalai , Chitrlada palace ; ‘...บางคนแปลจากภาษาฝรั่งว่า
ให้ยืนบนขาตัว
เอง. คำ� ว่ายืนบนขาตัวเองนี่ มีคนบางคนพูดว่า ชอบกล. ใครจะมายืนบนขา. คนอื่นมายืนบนขา เรา เราก็โกรธ แต่ตัวเอง ยืนบนขาตัวเองก็ต้อง เสียหลักหกล้มหรือล้มลง.
อันนี้ก็เป็นความคิด
ที่อาจจะเฟื่องไปหน่อย. แต่ว่า เป็นตามที่เขาเรียก -90
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(ซึ่งแปลว่าพึ่งตนเอง).
they have been presented under the name
หมายความว่าสองขาของเรานี่ ยืนบนพื้น ให้อยู่
of ‘Misery of Tone’ or in Thai as ‘ทุกข์โทน
ได้ไม่หกล้ม.
ไม่ต้องไปขอยืมขาของคนอื่นมา
เดอะมิวสิเคิล’. However, after have been try-
ใช้สำ�หรับยืน.
แต่พอเพียงนี้มีความหมายกว้าง
ing to developed the project, the project has
ขวางยิ่งกว่านี้อีก คือคำ�ว่าพอก็เพียงพอ เพียง
been decided to stopped from the opinion
นี้ก็พอดังนั้นเอง. คนเราถ้าพอในความต้องการ
of the researcher, since the researcher have
ก็มีความโลภน้อย
ก็
found that the researcher would rather not
เบียดเบียนคนอื่นน้อย. ถ้าทุกประเทศมีความคิด
developed the story which the researcher
“อันนี้ไม่ใช่เศรษฐกิจ”
มีความคิดว่าทำ�อะไรต้อง
not ‘really’ understand it very well especial-
พอเพียง หมายความว่า พอประมาณ ไม่สุดโต่ง
ly in a way of ‘solider’ content. This time
ไม่โลภอย่างมาก คนเราก็อยู่เป็นสุข.
พอเพียง
of this alter allow the researcher to rethink
นี้อาจจะมีมาก อาจจะมีของหรูหราก็ได้ แต่ว่า
about the project and have a deeper analy-
ต้องไม่ไปเบียดเบียนคนอื่น. ต้องให้พอประมาณ
sis in the script of Misery of Tone instead.
ตามอัตภาพ พูดจาก็พอเพียง ทำ�อะไรก็พอเพียง
ปฏิบัติตนก็พอเพียง...’
a time to have an interpretation process
As the researcher is a theatre and
of Misery of Tone the musical script, the
drama practitioner, it makes the researcher
researcher have found enormous points
thinks that if live performance could be a
about this script with also comes up with
tool to represent an idea about ‘sufficien-
the question that ,actually, started this
cy’, what should the researcher start from?
project. ‘Does minimalism is equal to suf-
and which style of live performance that
ficiency philosophy of the king’s teach-
could ‘really’ represent the idea of suffi-
ing?’ Minimalism has been a ‘trend’ among
ciency in a way of living.
young Thai generations in their living in-
This project has been started from
cluding fashions, perspective of photogra-
the script of my students from the respon-
phy and the most important and the most
sible course of the researcher , CA2015
outstanding point is ‘the way of their liv-
Introduction to Performance Communi-
ings’ Points that I have found in this young
cation. The students have created a live
thai generation can be bullets as follow-
performance for their final project and
ings;
at the last class of the course. Then, Me
and those students decided to create a new
The Musical : Jiraphat Lim-Anubhava The
script which based on a previous plot that
most interesting point for this analysis of
เมื่อมีความโลภน้อย
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Surprisingly, after the researcher had
•The script writer of Misery of Tone
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
ว่ายืนบนขาของตัวเอง
the script is the way that he created a logo of Misery of Tone and the way that he selected the songs for this musical.
The logo of Misery of Tone the musical
The picture of an album cover of Greasy cafe
From this logo, I have seen that the
way that select the style of the logo is no
have noticed about sufficiency philoso-
more than a text and the background.
phy that actually stimulates and a trend
Selection of music
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
It is interesting that we might not
for young Thai generation for these recent
As I have found the style of the
music in Misery of Tone the musical, almost the songs that has been used is from
years. These young Thai people have no idea that they have actually follow the path of H.M King Rama 9 sufficiency philosophy.
‘Greasy Cafe’. I had interview this student
about his love in Greasy cafe artist. Additionally, after has been listened to the songs of this artist, the word minimalism was the
By the way, some young Thai people
might have an idea about sufficient philosophy in a way of ‘agricultural’. In my opinion, most of the media communication
first word that the researcher could think of since the researcher have found one research about Greasy cafe that Greasy cafe
in Thailand frequently present this king’s teaching in this way of agricultural living but there has not many people pointing
is an idol for young thai minimalist.
out about the idea if ‘a way of living’.
After this script interpretation proc-
ess, I had decided to create a live performance which will represent a point of view of ‘Bangkok citizen’ towards the king’s teaching in a way that the researcher can
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follow the king’s path as the way of living
ficiency philosophy. Urging new awareness
in sufficiency philosophy as a minimalist.
of the target audience about minimalist.
Consequently, the significant of
this
4.4
To teach and train students
project would be the point of my research
whom the researcher collaborate with,
question; Minimalism is (actually) similar
broaden their understanding working proc-
to the King Rama 9’s teaching in sufficien-
ess of live performance and enhance their
cy philosophy.
knowledges of creating live performance in a real field of working.
4. Project Objective 4.1 To find the answer from the research question that does minimalism is similar to sufficiency philosophy in terms of the way of living? by using a live performance as a tool of communication to find an answer and also present the message of the story. 4.2 To experiment about the way of
5. Concept
A Short one act play by using a mini-
malism ideas for being as a core tool for creating this short play. The researcher will apply this minimalism ideas within the performance by applying this idea into six el-
using concept of minimalism to be put
theme, plot, character, diction, sound or
into six elements of theatre by Aristotle.
music and spectacles.
furthermore, to find an answer that is it
•Theme :
possible to have a minimalist theatre which
has a minimalism in all elements of thea-
needs, more happiness, that’s enough’
tre?
In other words, researcher would empha-
The theme of this short play is ‘less
4.3 To deconstruction about theatre
sise on minimalist idea in terms of the way
perspective of the audiences. Additionally,
of living to emphasise that sufficiency phi-
does this kind of ‘minimalist theatre’ will
losophy is actually the same as minimalism
hit into the target of the audiences(as the
idea in western world.
researcher have mentioned in the back-
•Plot : This is the story of young Bangkok
ground and significant that minimalist is
woman named ‘Pieangjan’ who have just
a ‘trend’ among young Thai of this gen-
got her first job in her desire career who
eration in recent years. Attempting to rep-
has been just coincidentally looking for
resenting an idea of minimalist in current
happiness for solving her griefs. Coinci-
Thai society with also attempt and urge
dentally, she has found that there has one
audiences to comprehend easier about suf-
company called ‘no name company’ which
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ements of theatre by Aristotle which are
is owned by Mr. Mal whom no one
tings, costumes, make up, lighting designs.
has ever see his face even his employees.
First of all the colours of the visual ele-
Pieang decide to buy the package of
ments on stage will have just only a neu-
happiness from no name company and her
tral colour tones (according to a minimalist
life is changed since here forever with
people selection of colours) as the image
the word spelled ‘พอ’or ‘enough’ in english.
follows;
•Main Characters : Protagonist : Pieangjan (Pieang) / เพียงจันทร์ (เพียง) : A young Bangkok woman who raised and born in Bangkok Chidlom district. aged 24 years who decides to buy happiness package from no name company. Antagonist : Mr. Mal (Mal) / คุณ ม่อล (ม่อน) : The owner of the company named ‘no
name
company’. This company has a strong product which is happiness. Customers
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
can select the package such as ‘Happiness package level 1’ and ‘Happiness package level 10’. No one has ever see his face just only his voice that could be heard. The package is all about 6 days changes by mainly focus on ‘letting go all things that belong to’. •Diction : Thai and english language by spoken and also projected on the projected screen on the stage. •Music / Sound : The researcher has decided to use minimalist music works from Philip Glass (a minimalist musician) such as Metamorphosis , Morning passages, Glass work. •Spectacles : The researcher divide into set-94
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Settings - The setting of this play will be changeable according to the scene of the story. However, the main setting of the story will be have just only a white backdrop and white stage area. Additionally, there will be a projector screen on a white backdrop to projected an image such as a line application conversation or a projected image of a TV screen. The refer-
Lighting design- white neon lights with sometimes a warm lighting colours. Costumes and make up design - In the plot of the story, the main character ‘Pieang’ will be developed since she was not minimalist until she is kind of minimalist people. The design will represent the change. The references images as follows;
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ences image can be seen as follows;
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6. Process of art or design works
• Minimalism in music
• Minimalism in theatre
6.1 Rework and revise by analyse
from a previous script (Misery of Tone the
• Minimalist, the way of living
musical).
cept of minimal arts into six elements of
6.2 Having an interpretation process
6.5 Writing a script by using the con-
of the script as followings;
theatre
• script
• the script writer
meet all of people in the production
• songs
• logo/artwork
works in the production including holding
an audition
6.3 From the interpretation analy-
6.6 Finalising the script Discuss and 6.7 Discuss and meet all of people in
sis, the researcher starts to think about a
research questions with the data that has
also developing the work with actors
been collected.
duction team
6.4 The researcher have found that
6.8 Acting rehearsal with script by 6.9 Discuss development with pro-
,actually, minimalism idea is quite similar
6.10 Finalise the performance
to theidea of sufficiency philosophy. Then,
6.11 Evaluate the creative work with
the researcher starts to take a deeper research
production team
about; 7. Material and techniques of works 7.1 Using the concept of minimalism arts which are including visual art, music and
• Minimalism : general definitions • Minimalism in art/ visual art -96
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theatre.
7.2 Using the method of acting theory by Constantin Stanilavski to enhance
knowledges and skills of acting for all of the performers in the production. 8. Picture of art or design works 8.1 logo of the creative work
• English version of the logo
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• Thai version of the logo
1. Creative Work Name
King Rama IX Calendar 2017
King Rama IX Calendar 2017 2. Name of Artist or Designer Theerawat Pojvibulsiri (Aksornsanan) 3. Background or Significant of the Project
After the deeply sadness moment
that occurred in Thailand on 13rd Octo-
Theerawat Pojvibulsiri (Aksornsanan)
ber, 2016, I, on behalf of Thai graphic
Department of Computer Generated Imagery. Albert Laurence School of Communication Arts, Assumption University
designer, have talked to other members in SiamLife group, the group of mine that always do or create many things that useful for others.
We have talked about the 2017 cal-
endar, King Rama IX calendar that created from 6 Thai graphic designers, Pairoj Teer-
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
aprapa, Krisada Wongaraya, Dr.Wisit Potiwat, Assistant Professor Arwin Intrungsi, Assistant Professor Srichana Charoenet and me, Theerawat Pojvibulsiri. We created this calendar in remembrance to the King Rama IX, sold it and will donate all money to any organizations in Thailand, just for dedicated to the King Rama IX. 4. Project Objective
1. To create King Rama IX calendar
2017 in remembrance to the King Rama IX.
2. To sell and donate all money to
any organizations in Thailand.
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5. Concept King Rama IX in Our Hearts
used many books and website for that con-
I have seen King Rama IX’s hard
2. Style References
working since I was young, until his death,
After I got all contents that will use
there are many royal projects that oc-
in my design, I think about what graphic
curred along his reign, he did many things
styles that suit with each month, so there
for Thai people. Since the day that Thai
are, April-Retro Photo, June-line vector il-
people heard bad news, all Thai people
lustration and August-simple graphic with
was crying, feeling sadness and missing the
grid typography, all designs are my prefer-
beautiful manner of the King Rama IX,
able designs and techniques that I always
even me, I am on behalf of Thai graphic
use in my life.
designer, have talked with friends to do
3. Design
something. Calendar was the media that we
All 3 months, include images or pho-
agreed to do with, 6 Thai graphic design-
tos, the King’s Speech, descriptions, typo-
ers designed 14 pages (2 for cover and 12
graphic elements (text and numbers) and
for each months), that for remembrance to
some graphic elements.
the King Rama IX.
I am responsible to design 3 months
the deepest in my heart that show how I
in this calendar, April, June and August, all
love my king throughout my design, the
3 months use the content that related to
size of the calendar is 15x21 inch, 2 col-
the King Rama IX’s Life that occurred in
our process, Pantone 313 C (Cobalt Blue)
these 3 months, April-the Royal Wedding
and Pantone 186 C (Red), with various
(1950), June-60th Anniversary of King
techniques in Adobe Illustrator and Pho-
Bhumibol Adulyadej’s Accession Ceremo-
toshop. I also used 3 different styles and
ny (2006) and August-the Conclusion of
layouts of design to create that 3 months,
the King Rama IX’s Timeline.
April-Retro Photo, June-line vector illus-
6. Process of Design or Art Works 1. Research Because I had to design 3 months,
tration and August-simple graphics with
tent, to avoid any mistakes that will occur.
grid typography.April-Retro Photo, I used the King and the Queen photo from the book that I have, using Adobe Photoshop
April, June and August, so I have to do
with India Ink filter to create the look of
some research about the King Rama IX’s
engraved images, layout of this month is
story that occurred in these 3 months. I -99
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All of my design, I designed from
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using the style of old Thai calendar, using
filter that can create an easy engraving ef-
retro fonts, numbers to create the bottom
fect,
part of this month.
graphic elements that will support my de-
June-line vector illustration, I plot-
- Choose all appropriate fonts and
ted the King Rama IX’s image from the
sign,
most famous photo of the 60th Anniver-
sary of King Bhumibol Adulyadej’s Ac-
ing of 2 colour process, try doing many
cession Ceremony in 2006, simple line art,
ways to finish my 3 designs, I have tried
less details, and use contemporary layout
to compose and re-compose all of my ele-
for the text box below the King’s images.
ments that have put in each month, for the
August-simple graphics with grid
photo, using overlapping technique, trans-
typography, I’ve created this month first,
parency, multiply, switch colour, see the re-
I intended to make the numbers of the
sult, which one was the best.
month in circle shape, 89 spots referred
to 89 years of the King’s age, with the
an artwork with beautiful proportion and
significant moment description, I put the
composition.
number 8970, that referred to 89 years of
- Send artwork to the printing press.
the King’s Age and 70 years of his reign,
- Print and packing.
at the bottom of the layout, I put all significant timeline that related to the spots above with the Kings’ speech. - Research about the King Rama IX’s
biography and his works that related to the
inch, 2 colour process on paper, binding with metal ring for hanging, all techniques
- Find the King Rama IX’s photos,
cropping from the books, scan and plot/ draft the King Rama IX’s vector from the original images or photos.
Materials that I used was, 15x21
are in Adobe Illustrator and Photoshop.
month I was responsible with.
- Put all photos and graphics into
7. Material and Techniques of Design or Art Works
The process of my design as below;
- Do more experiment to test the us-
- Use Adobe Photoshop to adjust or
fix colour, make any effects to the photos, especially using Flaming Pear’s India ink, -100
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8. Picture of Designed Work
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9. Knowledge After Finished Produce Art or Design Works Knowledge that I gained are;
- The King Rama IX’s royal duties
along his reign, he did a lot of things for Thai people, his love, his wedding in 1950 with Queen Sirikit, the 60th Anniversary of King Bhumibol Adulyadej’s Accession Ceremony in 2006 that I used to attend along that period and also the significant moment of the King Rama IX’s reign, the origin of Sufficient Economy Theory, the origin of the King’s 1st computer font that used for new year greeting card in 1987, etc.
- 2 colour process writing techniques,
was used in the calendar, 2 colour printing was not easy to make a good design, especially in good colour scheme, the confusing in overlapping, blending and transparency technique, that caused the beauty of using 2 colour process for this calendar.
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
because there are many techniques that
“Sketching Dream”
1. Creative Work Name “Sketching Dream” 2. Name of Artist or Designer Rayut Soonkool 3. Background or Significant of the Project
Nowaday world growth very fast.
Many people may forget the past and look
Rayut Soonkool
over its value. Sometime just look back to the past, you’ll found the happiness.
Department of Computer Generated Imagery. 4. Project Objective Albert Laurence School of Encourage people to make an effort. Communication Arts, Assumption University 5. Concept
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
“Tomorrow is result of today” 6. Process of Design or Art Works
6.1. Research
Searching many designs of automobile and compare between new and old designs, which have most compatible.
6.2. Style References
Analyze style and technique to express the idea. Bring many techniques Photo shooting, retouching and drawing in computer. 6.3. Design Sketch in computer to combine vehicle design, select 1 composition and make a photo shooting by using light 45 degree -104
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from in front of the car. Observe lighting on car texture from the environment while we start retouching, adjust color and lighting by photoshop program. Drawing Volkswagen’s part. I have to shooting texture paper and I make drawing line in program illustration export to photoshop and paste onto paper texture the use blending mode. Compose 2 parts together in photoshop program. 7. Material and Techniques of Design or Art Works
Materials that I used was, 29.7x42 cm, 4 colors process on paper, all techniques are
in Adobe Illustrator and Photoshop
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8. Picture of Designed Works
9. Knowledge After Finished Produce Art or Design Works Knowledge that I gained are;
Viewer’s interpretation from artwork, Artist doesn’t want to communicate to the
viewer in only one idea. They can understand or get the point from their own experience. Some don’t understand, some think about development or dreaming.
Retouching car model look real and learn process of photo shooting, set lighting,
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
set camera and the most important skill which is observing from real environment. Retouching many texture, paper, skin, metal and other materials.
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SUF•FI•CIENT
1. Creative Work Name SUF•FI•CIENT 2. Name of Artist or Designer Sanmonchai Ritthirak 3. Background or Significant of the project The word suf•fi•cient originat-
Sanmonchai Ritthirak
Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
ed from the Latin language, “Sufficere” which means ‘meeting the need of ’. The definition of the word had passed on to Old French and Middle English as the evidence of its existence through the turbulence of eras and cultures. During the reign of the late King Bhumibol Adulyadej, the sufficient economy was
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
developed to affirm Thai people against the waves of globalisation. Buddhism economy is also known to share the similarity, by embrace the ’Middle path’ concept and apply to consumer behaviour and life.
However, the determination of ad-
equate needs could be varied and subjective but the core value could be considered mutual.
The conceptual photography ’Suffi-
cient’ aims to reflect the essence of people activities on different stage of life. The contrast between superficial social norm and the sufficient essence is the key visual appearance of the creative work. -108
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4. Project Objective 1. To create the awareness of sufficient essence of modern living activities. 2. To remind the influent of external factors upon the core value. 5. Concept The essence of existence
7. Material and techniques of Design or Art works - Studio production, Event photo coverage - Various photography equipment i.e. 400w-8000w LED Lights, tripod. trigger etc. - Editing software: Adobe CC, Olympus Image Viewer
6. Process of Design or Art works 1. Research common activities in early stage of infant, toddler, young children and the result is ‘Play’. The essence activity in quality childhood due to the ability of each children to expand their creativity and fun with available toy(s).
2. The secondary stage is the tran-
sition towards social reproductive and/or is subjective to each couple with the mutual moral drive ‘Love’. As extravaganza as the modern society could be, the divorce rate reflects the question regards Love and marriage. Hence, the chosen photos could demonstrate the heart of the issue.
3. One of the most important activ-
ity to sustain life quality is ‘Eat’ As far as healthy concern, most people understand to ‘Eat-right’ nutrition-wise. However, the modern temptation of flavor seems to put the world resources into excessive waistline. The chosen photos were designed to shown the boundary of sufficient and spree. -109
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individual bond, the marriage. Either role
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8. Picture of designed work
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9. Knowledge of finished produce art or design works
The knowledge of the work could be
the creative concept of the project ‘Sufficient’. In fact, individual have supervision to see the essence of most issues through criticism. However, very few could master the temptation and apply the righteousness into action.
As the development of sufficient
concept, more theories were suggested into academic society and public concern. At the same time, the misconception raised as the reversal of globalization. In fact, the core concept of balance this contrast was introduced 2560 years ago. key to solve the issue. Most misconception is Sufficient cannot be along with Development. In fact, the economic theory has proven the idea as ‘Marginal Utility’(MU) concept, MU is an idea that people get a certain level of satisfaction/happiness/ utility from consuming goods and service.
To be concluded, at a certain point
all individual could realize the sufficient as easy as ‘enough’ and this could lead to better societies.
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The Middle path concept of Bhudism is the
1. Creative work name Horizons
Horizons
2. Name of artist or designer Tiffany Shelton
Tiffany Shelton
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Department of Visual Communication Design. Albert Laurence School of Communication Arts, Assumption University
3. Background or significant of the project His Majesty King Bhumibol Adulyadej of Thailand had advocated the philosophy of sufficiency economy since the 1970’s, highlighting a reasonably comfortable way of living based on the fundamental principles of Thai culture. The three principles aimed at the development are based on moderation, prudence and social immunity. As a means to address current development challenges, which are issues of institutions, human capital, environmental sustainability and the role of the government, the philosophy aims at improving human well-being, from an individual to a country, as a developmental goal. In his royal statement, His Majesty stressed the importance of building stability in the overall economic foundation as an essential component for the country’s development. Fundamentally, as Thailand is an agricultural country, His Majesty focused on the country’s economy towards agro-economy and food stability. He applied and initiated the essential principles of PSE to help Thai farmers who suffer from the impacts of economic crisis, natural disasters and other unproductive natural conditions. Thailand continues to rely heavily on agri-
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and space, along with evoking the feeling of stability, grounding, and direction. The neutral and systematic intersecting of lines in a grid structure serves as a coincidental armature appearance of Thailand’s agricultural rice fields.
culture with about 25 million acres of rice cultivation. Rice is the major crop grown compared to any other making up 11.3 percent of the entire area of the country and leaving Thailand as one of the world’s biggest rice exporter. The food stability of
rice has always sustained people in Thai-
As set forth by His Majesty, the fo-
cus on the agricultural sector is represen-
land and formed a close bond with their
tational to his essential principles of PSE
way of life for over 5,000 years. It not only
to help Thai farmers. The painting’s many
feds people throughout the land but also
layers, strokes, and blocks of color ap-
plays a very significant role in the history,
pear as sufficient non-figurative rice fields
culture, society, and economy of the Thai
found throughout the country. Through a
nation. 4. Project Objective
range of hues, shape, and composition,
1. To explore abstract expression
along with the play between realism and
from shaping an essence of artificial natu-
abstraction, a sense of sufficient space is
ralism of rice fields
created.
2. To interpret and visualize charac-
Rice field images were selected at
teristics of rice fields through a range of
random, giving less control over each
hues, line, and shape
composition. The arrangement of color
3. To convey a structural grid ar-
blocking and lines on each frame was also
rangement with varies treatments in com-
done at random, to obtain a diffuse, undif-
positions as the basis of rice fields plots
ferentiated overall effect, combined with
seen in Thailand
stimulating detail. The goal was to reduce
5. Concept In life a degree of order and organization helps manage the process of living. Having things neatly placed into routines, physically spaces and aids interaction with others in a fundamental way of life. By visualizing this way of living, lines are used to represent and define boundaries, limits
the subject to geometric abstraction of artificial naturalism and create an arrangement that mimicked the rigid grid of rice fields. The paintings created in this manner convey the idea of a practically endless number of possible compositions.
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systematic arrangement of comprehensive
6. Process of art or design works 1. Select and gather, at random, images online of rice fields in Thailand. Preferred image types would be of aerial view in order to see the plans and plotting of rice fields.
8. Picture of art or design works
Sketch Designs
2. Analyze, interpret and visualize
the images in terms of line, shape, color, value, space, texture and composition
3. Sketch out non-figurative geomet-
ric abstractions of rice fields with acrylic on paper
4. Select 9 compositions and arrange
in a grid layout with form relationship consideration.
5. Finalize selection and edit compo-
sitions for final design process “The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
6. Create the final art pieces by hand,
mount and frame 7. Material and techniques of art or design works Acrylic on 400 gsm. paper 29 x 59 cm.
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Planned Grid Layout
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Mounting and Framing Reference
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9. Knowledge after finished produce art or design works The beautiful landscapes of Thailand’s colorful rice fields are a dedication to rice farmers’ low-paid and heavy labor. As rice production is an important part of the national economy it is imperative to recognize the determination and solidity given into these cultivations. Consequently, as stated by His Majesty since the 1970’s, the focus on Thailand as an agricultural country should be towards agroeconomy and food stability. As he applied and initiated the essential principles of PSE to help Thai farmers, I have taken his philosophy and interpreted it into an artistic visual form.
visualize the pure beauty and essence of the rice fields’ value and remove anything that may deem unnecessary.
The definition of sufficiency is an
ly of something essential. Subsequently, minimalism is a tool to rid oneself of life’s excess in favor of focusing on what’s important. This too can be said of abstract art. In general, abstract art is often seen as carrying a moral dimension, in that it can be seen to stand for virtues such as order, purity, simplicity and spirituality. It is an art that does not attempt to represent an accurate depiction of a visual reality but instead use shapes, colors, forms and gestural marks to achieve its effect. The nonfigurative compositions in Horizons were created in such a manner as a means to -117
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CA CREATIVE WORK FACULTY SHOWCASE 2016
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adequate amount of something, especial-
1. Creative Work Name “Sufficiency”
“Sufficiency”
2. Name of Artist or Designer Wanchalerm Promsorn
Wanchalerm Promsorn
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
Department of Computer Generated Imagery. Albert Laurence School of Communication Arts, Assumption University
3. Background or Significant of the project One of The King’s philosophies that can be applies for living a life is sufficiency. It can be use with myself, family, community, country and nation. The word sufficiency does not mean poor, not wealthy but it’s means simplicity and balance. If we do not want other people things it would not have the desirable and greedy. I intend to make a video to remind me of the philosophies of sufficiency which content reflect the desirable. 4. Project Objective 1. To create a still image that reminds me of philosophy of The King about sufficiency economy.
2. To create 3D coins falls down
like raining from the sky
3. To interpret and visualize charac-
teristic of sufficiency through 3D image 5. Concept Sufficiency, this word does not mean cannot be rich, but everyone want to be billionaires and these will bring greedy and desirable to people. Without these moral of sufficiency, peoples would cheating and make more corruption to get more money, but truly meaning of sufficiency from His -118
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Majesty, is balance, don’t trying to take advantage too much on other people and satisfy of what we have, if people in community understand the word sufficiency there would bring a peaceful to the nation.
I am interpreted the money and wealthy as gold coins that fall down from the sky
to show the wealthy to reflect the opposite meaning of sufficiency that need to be conveyed directly like sarcasm to remind me of the greedy. 6. Process of Design or Art works 1. I start with looking up the philosophy of The King about sufficiency economy and try to understand the meaning in depth. 2. Interpret the meaning of sufficiency through the idea of rain coin
3. Gather the reference of coin to use as texture
4. Create 3D model then textured, lit, dynamiced and rendered
5. Finalize grading color 7. Material and techniques of Design or Art works
I use computer as a main material and Maya software for modeling, texturing in
8. Picture of designed work
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Photoshop and composite and grading in Nuke
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9. Knowledge after finished produce art or design works
The knowledge after I produce this
thinking from beginning to the end including the technique such as how to make instancing object move randomly which I can use this technique foe teaching further, and the main thing I have is the piece of work that remind me of the philosophy form The King
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work is gaining experience and process of
Notebook : A Journey in Freytag’s Pyramid
Yossapol Chutipanyabut Department of New Media Communication. Albert Laurence School of Communication Arts, Assumption University
1. Creative work name Notebook : A Journey in Freytag’s Pyramid 2. Name of artist or designer Yossapol Chutipanyabut 3. Background or significant of the project In 1863, Gustav Freytag analyzed Aristotle’s theory of tragedy and found patterns that classic novels had in common, which were 1) Exposition: the set up of the story, 2) Inciting Incident: the first conflict that triggers the story intensity, 3) Rising Action: the conflict gets more complicated,
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
4) Climax: the highest tension of the story, 5) Falling Action: the conflict unraveled, 6) Resolution: the problem solved, and 7) Dénouement: what happens after the problem has been solved. This theory is later known as Freytag’s Pyramid. (http://www.ohio.edu/people/hartleyg/ ref/fiction/freytag.html).
These plot points appear in classic
stories for the likes of The Great Gatsby and Romeo and Juliet. Every creative writing student must learn this structure as the fundamental of the story dramatic structure. But is the structure applicable with contemporary stories? Hence, the author would like to challenge -122
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if theory can be told in a form of fictional
ters and storyline.
story. Does the classic structure work with
3) All the events are incorporated under
contemporary short stories? Does it work
one theme: can human write one’s own
if the ‘dead or alive’ of the protagonist that
story?
usually be the climax start in the beginning and having multiple climaxes? 4. Project Objective 1) To prove whether Freytag’s Pyramid structure can be described in a fictional short story. 2) To prove whether the classic structure
7. Material and techniques of art or design works The prose put into A4 acrylic binding booket, wtih cover art showing the Fretag’s Pyramid plot points and the graph that reflect this particular story structure. 8. Picture of art or design works
works with contemporary fiction. 3) To experiment shuffling the dramatic structure, yet lying in the Freytag’s Pyra-
5. Concept The author will craft a short story decpited the narrative structure in fictional writing form. Freytag’s Pyramid is mapped in the narrative. Synopsis: Panin, an ex-magazine writer who just starts writing a fictional story in a notebook, figures out that what he wrote ished writing that story, and cannot change
(The picture above is a reference picture: https://smedia-cache-ak0.pinimg.com/736x/c5/8b/56/ c58b566416b4c2cf8c71a80310197cf1.jpg)
what has been written, even though it is
series of unfortunate situations. 6. Process of art or design works
had heppened for real. Yet he has not fin-
1) The author structures the 7 plot points into bullet points. 2) Mapping the point points with charac-123
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
mid structure.
9. Knowledge after finished produce art or design works One of the purposes of this prose is to illustrate Freytag’s Pyramid structure to readers, the author found it quite difficult to show the theory subtly along with the story and still make the readers educated the 7 plot plots in Freytag’s Pyramid. Hence, the theory is told quite explicitly. Although the author tried to experiment shuffling around all the 7 plot points, letting the protagonist faces death in the beginning of the story in which this would rather be climax, with several events of death, the big picture of this story falls into the Freytag’s Pyramid unavoidably. This shows that the theory is a fundamental of
“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
any narrative. It works with novels to short stories, from classics to contemporary. Yet the detail of events can be shuffle around.
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
CA CREATIVE WORK FACULTY SHOWCASE 2016
Research & Creative Work Seminar and Consultantation 2016 Venue: CA Mini Theater. 1st Floor Albert Laurence School of Communication Arts Assumption University
by Asso. Prof (Visual Co Decorative on Date: No
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. Chaiyanandha Cha-umngarm ommunication Arts, Faculty of e Arts, Silphakorn University) ovember 11, 2016
by Asst. Prof. Dr. Asawin Nedpogaeo Assistant to the President for Student and Social AffairsNational Institute of Development Administration on December 8, 2016 -127
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“The 2nd CA Creative Work Faculty Show Case 2016 – Sufficiency
CA CREATIVE WORK FACULTY SHOWCASE 2016
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