27 | How We Work

Measurement

The success of this marketing campaign will be measured by:

- The quantity of VIP packages sold before and during the event. - The number of social media mentions on consumers personal accounts to measure the popularity.

From this we will be able to see whether there is increased desirability between the brand and consumers during the event

Expected Results

We expect that the VIP packages will bring increased revenue for the event with increased brand awareness on social media. We hope that there will be enough hype created before and during the event that consumers will post these online and engage well with the products provided, therefore the majority of tickets (45) should sell out prior to the event.

03: WEBSITE AND BLOG

What

The website and blog will provide all the important information consumers need about the brand, the events, products, keep up to date with Kushty news and events, provide a place for consumers to interact with each other on a peer-to-peer platform (Hawkins and Stott, 2019).

Why

As people have felt intense feelings of anxiety due to the pandemic (Charm, 2020), it is important to act as an online multi-sensory touchpoint to be able to socially connect with the consumer on a deeper level (O’Brien et al, 2019) and provide a safe space for an individual to feel supported, educated, and empowered.