Measurement The success of this marketing campaign will be measured by: - The quantity of VIP packages sold before and during the event. - The number of social media mentions on consumers personal accounts to measure the popularity. From this we will be able to see whether there is increased desirability between the brand and consumers during the event
Expected Results We expect that the VIP packages will bring increased revenue for the event with increased brand awareness on social media. We hope that there will be enough hype created before and during the event that consumers will post these online and engage well with the products provided, therefore the majority of tickets (45) should sell out prior to the event.
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