23 | Visual Brand

Channel

As well as the Kushty online platforms, the pop-up event aims to bring the Kushty consumer groups together in an in-person environment. By hosting in a large space and offering different activities, we hope to create a buzz of excitement throughout the five days.

Measurement

The success of the event will be measured by:

- The number of tickets bought before and during the event - The amount of people who have signed up for exclusive information on the website about the event. Every attendee will be emailed a form about their experience during the event to improve Kushty events in the future. - The amount of people joining the livestream on Instagram.

Expected Results

The expected result of this event is to sell out each of the four days with enough hype and excitement towards the campaign. If it is sold out, Kushty should receive an element of consumer loyalty and certainty, leading to a higher level of brand awareness in the UK marketplace. It is expected that the majority of received feedback will be positive, with some providing key information on how to improve the next events. Furthermore, from increased brand awareness, and a positive reputation, an increase of sales across the event and throughout the first 18-months of launch should take place. Furthermore, as physical stores are a strong touchpoint, they should lead to the boost in sales online (Stott and Walker, 2018).

02: VIP PACKAGE

An exclusive VIP package containing an event guide and mental health booklet, lanyard, poster, access to early admission and insider knowledge on the event earlier than general admission.

The packs aim to increase revenue for the event, targeting a dedicated consumer who is interested in exclusive items of clothing and is willing to spend more on an experience. It also aims to increase brand awareness through the social media channels prior to the event.

Exclusive lanyards, perfect for collecting Exclusive lanyards to be worn around our most dedicated consumers