Channel
Expected Results
As well as the Kushty online platforms, the pop-up event aims to bring the Kushty consumer groups The expected result of this event is to sell out each of the four days with enough hype and excitement together in an in-person environment. By hosting in a large space and offering different activities, we towards the campaign. If it is sold out, Kushty should receive an element of consumer loyalty and certainty, leading to a higher level of brand awareness in the UK marketplace. It is expected that the hope to create a buzz of excitement throughout the five days. majority of received feedback will be positive, with some providing key information on how to improve the next events. Furthermore, from increased brand awareness, and a positive reputation, an increase of sales across the event and throughout the first 18-months of launch should take place. Furthermore, as physical stores are a strong touchpoint, they should lead to the boost in sales online (Stott The success of the event will be measured by: and Walker, 2018). - The number of tickets bought before and during the event - The amount of people who have signed up for exclusive information on the website about the event. Every attendee will be emailed a form about their experience during the event to improve Kushty events in the future. - The amount of people joining the livestream on Instagram.
Measurement
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