Supply Chain Tribe by Celerity March - April 2021

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BOOK NOOK

Solving the Demand

SUPPLY MAZE “My book, ‘The Search for Value in Supply Chains’ is a journey across different parts of the supply chain, of competing objective functions and KPIs, but at the end, an integration of several things that allows value to be created under different constraints. The current woes of supply chains and the new dimensions of disruptive change actually hold in fine balance as the world grapples with the demand side of the puzzle,” shares Procyon Mukherjee, Author, Supply Chain Leader, CXO-Advisor, Founder Prep-Gen, through this Q&A around his book…

Your book, “The Search for Value in Supply Chains” was released recently. How is this book different from the many books on Supply Chain Management? I have always thought about this question that readers of my book will ruminate and it is a very valid question that there

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is no dearth of books on Supply Chain Management. In fact, the subject itself is being frequently refered to when management puzzles are being taught or are solved in the business domain, so the world is replete with articles, journal references and books that deal with several aspects of the supply chains.

My book is different because it is partially about my journey in the field of supply chain management and the puzzles I have taken in the book are drawn from my own personal examples and that of my teams. The experiences are real and the solutions are therefore coming from real life cases. The book


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