REACHING STUDENTS THROUGH TIKTOK
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arlier this year, InsideHigherEd reached out to Cape Fear Community College to write a feature on our TikTok campaigns, and we couldn’t be prouder! CFCC has been creating quite a stir, attracting thousands of followers on TikTok since July 2020. During the height of COVID-19, CFCC’s Community Relations team began creating videos to encourage and engage students and clear up negative misconceptions and stigma about community college. The response was incredible. To date, CFCC’s TikTok account has 20.6K followers and 892K likes. Most importantly, we’re reaching and communicating with more people about the benefits of attending community college. “One of the main advantages of TikTok for colleges is the personal touch of having peers looking to their peers,” said Erin Fabian, CFCC’s digital marketing analyst. “When we post a TikTok video, we see a spike in visits to the college’s website, and we think that the dialogue between students is partly why the platform is so powerful. It’s just student to student, student to prospective student, and it makes students feel more comfortable and motivated to watch these things. It eliminates that gap, that barrier.”
“We want to show students the fun side of our campus. You don’t see a lot of advisors doing dances on social media. People really seem to like the fun side, the lighter side.” —Julie Martin, Community Relations
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CFCC Alumna Maria Congema graduated at the top of her high school class with hundreds of community service hours, and she then chose Cape Fear Community College. “You don’t have to do what all of your peers are doing, it’s okay to do what works best for you,” Congema said. “Not everyone has the same journey in life, so I’m super happy that I got to be a part of breaking that stigma.” Congema created a TikTok video sharing her experience, and the response was not what she expected. “It went crazy, it went viral,” she said. “It’s reached so many people, and we’re just so happy that the message is getting out there that it’s okay to go to a community college.”
Read our feature in Inside Higher Ed!
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811.9K Views 77K Likes 1451 Comments 3095 Shares Data as of 11-3-21 Check out our TikTok account: capefearcc
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