Cairo Fashion Report #12

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News

JIA Jewellery by Iman Atef BLOW! Creative Agency Menna Khalil Boho Sharky Nada Akram UNTY

Features

Awards Season 2013 Best & Worst Dressed (Part 5) Editorial: La Femme Fatale Interview: Deana Shaaban The IT List: Ag47

Dear Fashionistas, Founder & Editor Abdallah Osama Rushdi Executive Editor Mahamad El Haddad Contributing Editors Ghadir Al Agabany Design & Layout Heba Khattab Contributors Sara Rushdi CFR Cover Necklaces by JIA, top stylist’s own, skirt by 69

Art Direction & Photography Batool Al Daawi Styling Farah El Sayed Make Up Soha Khoury Model Mony Helal Assistant Photographer Hady Geneidi Special Thanks Rafy Contact Us cairofashionreport@gmail.com FOLLOW US facebook.com/CairoFashionReport @Cairofashionrep Cairofashionreport.blogspot.com

This season; yes floral is in, plaid is major, fur is making a comeback, but METALLIC takes the cake! Nothing really beats the allure and luxury of a metallic shimmer that makes all eyes on you. Of all the FW13/14 trends, metallic was evident from head to toe; from statement accessory pieces to shades, beaded tops, cardigans and blazers to jeans/pants and of course those pointy metallic pumps that pull the metallic look altogether. Back then Metallic was mostly exclusive to night looks, this season, you can glow and sparkle all day long!

In the December issue; we bring you in our news section, the latest FW13/14 collections from some of CFR’s favorite Egyptian designers. In our features section, Awards Season 2013 Best & Worst Dressed presents its last installment. Deana Shaaban is our fashion muse for the December issue interview; get to know the woman behind the brand. Check out ‘la Femme Fatale’ Monochromatic/Metallic photo shoot in the December issue editorial. Last but not least, don’t miss two unforgettable glitzy looks, and how to get your shine on with our Ag47 IT List in our shopping section. Hope you enjoy CFR’s December issue our glittering fashionistas everywhere!

Executive Editor

Mahamad El Haddad

NADA AKRAM... FW13/14 Collection Nada Akram’s FW13/14 collection comes under the inspiration of comfort and practicality.

The brand’s latest collection features a variety of separates that you can mix and match to create your own signature look.

Embellished tops, printed sweatshirts, colorful cardigans and short dresses are featured in Nada Akram’s latest collection that pays an homage to the Egyptian culture by adding an undertone of traditional Egyptian heritage.

Available @ www.facebook.com/ Nadaakramdesigns Boho Gallery, Heliopolis.

BOHO SHARKY... Afandina Collection FW13/14 Boho Sharky, one of Cairo Fashion Report’s favorite local brands is unveiling a royal-inspired collection... yet a very modern one! The brand’s FW13/14 collection comes under the title of the Afandina Collection; a tribute to the regal era of the Egyptian Kings, celebrating its prosperity, elegance and expertise. Boho Shraky’s latest installments’ inspiration was drawn from different Royal Icons from this glorious era, making each piece a masterpiece in itself. The Afandina Collection will revamp any wardrobe with reminiscent and extraordinary designs that will take you back to the good old days!

Available @ www.facebook.com/BOHOSHARKY www.style-treasure.com www.ananasa.com

UNTY... FW13/14 Novocaine Collection

With the first breeze of the winter season, UNTY launches the Novocaine Collection; a winter collection featuring designs inspired by the absence of sensation.

Drawings, paintings, and graphic work are mixed together to create 5 designs featured on navy blue sweaters of the highest quality. The designs have transitioned into a much more ambiguous concept, rather than masks, these faces are layers of skin covering a mind of thoughts no one can predict or possibly understand.

The mind shuts down and reboots while the body puts up a protective screen that allows nothing in and out... welcome to the Novocaine Collection.

Available @ www.facebook.com/UNTY.DCM www.enigmashopping.com www.cirqy.com

BLOW! Creative Agency... Is BACK! BLOW! Creative Agency is a digital-forward creative agency taking professionalism to the next level. Launched in early 2012, delivering top quality Photography, Design, Video & Editing services in Fashion, Corporate and Special Occasions. After a short hiatus over the summer BLOW! is back in Cairo.

Available @ www.blowcreativeagency.com www.facebook.com/ BlowCreativeAgency

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MENNA KHALIL MK... FW13/14 Royal Collection Menna Khalil MK introduces FW13/14 collection under the title of ‘The Royal Collection’. The brand’s fifth collection comes under the influence of English court and Japanese drawings.

The Royal collection incorporates precious stones such as emeralds, rubies and pearls combined with sterling silver, gold plating, copper, enameled bone and cameo, in addition to elegant fabrics like velvet, English lace and Victorian textile.

This collection stands out and varies in items; from necklaces to hairbands, earrings to rings and brooches. Accessorize like a Queen this winter with Menna Khalil MK ‘s Royal collection.

Available @ www.facebook.com/MennaKhalilMk www.bazaarful.com www.enigmashopping.com Boho Gallery, Heliopolis.

JIA Jewellery by Iman Atef... One of a Kind Handmade Jewellery made by Iman Atef from semi precious stones, metals, fabrics, leather and unconventional materials. Each design is only created once and never repeated which means that each piece of JIA is one of a kind.

The brand is launching soon so keep your eyes and ears open for updates and news about the first JIA collection. Don’t forget to check out this months editorial where some of JIA’s newest pieces are featured.

Coming Soon Available @ www.facebook.com/pages/JIA-Jewellery-by-Iman-Atef

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ASK

ASK G for fashion advice, shopping dilemmas, seasonal trends & styling tips & tricks.

I’m a classic man who dresses up in a very classic way. I’m 29 and my wife thinks I look 40 due to the way I dress. She said it looks really boring and old age. I’m not into extreme fashion and trends, I like the way I look but I’m also afraid I would look older than my real age… Ahmad I totally understand your wife’s point of view; however, I still understand and believe that classic is what makes you feel comfortable. Please note that classic doesn’t mean outmoded. On the contrary, classic is never out of fashion. Might be a bit boring as she mentioned but we could change that by adding some color, some styles and some prints that you might actually like to introduce to your wardrobe. For instance polo shirts are classic, if they are loose and not fitted they will give a look more boyish than oldish, if worn with denim or shorts will definitely look more trendy than with classic pants and blazer. Try adding T-shirts too, with prints, images and multicolor, shorts, colored shoes, colored jeans, etc, as such you’ll feel and look younger.

I’m a wife and mother of 4 kids. When I’m out with the family, my husband gets upset because I look much younger than him, to the extent that some people even think that I’m one of the children and he’s the father of 5. I hardly wear makeup, mostly pull my hair up and almost always in jeans and a T.shirt. I know I do look young but how can I change my way of dressing as to satisfy my husband? …… ……… …… Nadia Well, that’s an ironic question, cause Nadia, everybody in the world wants to look young, but then you think it’s a problem you want to solve. I think it’s your husband who ought to change. He and you should be proud and grateful that you look young.

Don’t ever change your young spirit of dressing. All we can do here is that when you are with him alone in a more formal set up, then you can add more makeup, dress up more elegantly and style your hair in a more modern style. Not advising by any means to look older, of course not, but just dressier, this might make him feel more comfortable around you.

I’m veiled and bored of my veil wraps. I don’t have problems with dressing up, I’m just facing a major problem with the veil itself, buying it and wrapping it…… ….. …..Dina Shopping for scarves, veils, shawls, hats or even bandanas is an easy mission now I believe. Veil could be used within any of the former list. Also veil, non veil, high street, designer, accessory and any kind of store in the entire world must sell at least one of those mentioned items. There are many wraps to try out on different occasions as the regular Islamic veil, the Spanish (uncovering neck and knotted at the back of the head), the Syrian (dangling with a V behind the neck, also uncovering the front neck), the Arabian (loose around the head with a tight bandana underneath), the Indian (wrapped like the Maharajah, neck showing), the Bonbon (bow tie under the neck) and last but not least the lovely back to 20’s fashion the Turban. Play around and create as you wish.

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interview

Deana Shaaban...

The Woman Behind

the Brand

What is your background in fashion?

I got my Bachelor’s degree from the American University in Cairo in Business Administration with a concentration in Marketing and a minor in Psychology. I then went on to get two certificates in Fashion Design from Istituto Di Moda Burgo and in Pattern Making from Institute Technique de la Mode. The next step; I went to London for a one year intensive diploma course in Fashion design at Istituto Marangoni.

Tell us what fascinates you about fashion.

- Fashion design to me is one of the most beautiful forms of art and the most obvious form of self-expression. I think it’s incredible to see the transformation people go through when trying on a piece of clothing that makes them feel confident and ultimately good about themselves.

I think it’s amazing that in a piece of fabric, lays an infinite number of possibilities. Any piece of fabric can be transformed into anything, if you have the right vision. This process never ceases to amaze me.

Tell us about the Deana Shaaban brand.

Currently based in Cairo, Egypt, we design evening and wedding gowns on a per order basis and the Ready-to-Wear line is debuted twice a year. Throughout the year there are several limited edition collections that are also released. Not one design is ever repeated because we believe that not every gown suits every woman, but that every woman is unique in her own right and the gown that adorns her should be true to that belief. When a woman is draped in a dress, the focus should not be on the dress, but rather on the woman. The pieces that a woman wears should give her that majestic glow we all look for.

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Beside fashion, what is Deana Shaaban passionate about?

I have a few other passions, of course. Dancing and baking are just a few. I love contemporary dance because I think it’s beautiful that when I’m standing in a class, the only way I can truly be a great dancer is to strip myself away from all of my insecurities and allow my body to move freely. Dancing to me is just as exhilarating as the design process. As for baking, I love baking a basket of muffins with love and seeing the joy on someone’s face when they first lay eyes on them.

What part of your job do you like best, and which part do you like least?

Best part of my job is seeing a collection come to life. I love every part of it; from the research, to the production, to the fashion shows and finally to the satisfaction that my customers experience when wearing one of my designs for the first time. The part I like least has to deal with production mistakes and unnecessary glitches that can happen to any designer during the final stages of designing. It’s all part of the learning process though.

What was the inspiration behind your latest collection?

The inspiration behind my last collection is women. I was searching for female role models that we as Egyptians can look up to, and started coming across some incredible names. I felt an immediate urge to shed the light on these women through my designs. In the collection you will find hints of Women who show us every day what it’s like to stay feminine and dress powerfully at the same time. The collection is an empowering design vision that defines the features of a woman without taking away from her core.

Where can our readers find the collection?

We are available at Theodor’s in Maadi, Asfour El Nil in Zamalek, Veevaame and Deana Shaaban studio both in Attameya. Our website is www.deanashaaban.com

Fortitudo Women “Captain Dalal Khalil” wearing Deana Shaaban as part of the Fortitudo Empowerment Campaign ”Biker Aamena Refaat” wearing Deana Shaaban as part of Fortitudo Empowerment Campaign

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features

Awards Season 2013 (part 5)

Best &Worst Dressed Editor’s Pick

By Mahamad El Haddad

American Music Awards

BEST

Rihanna in Jean-Paul Gaultier.

There are some looks that not anyone can pull off and here’s a classic example; RiRi looking spectacular in this two-piece avant garde number.

WORST

Katy Perry in Oscar De La Renta, and Olympia Le -Tan clutch. Polka dot garden of heaven… and the dictionary book clutch is totally and absolutely adorable!

Emma Roberts in Lanvin dress, Casadei shoes, and RODO clutch.

Ill fitting foil monstrosity… Was she going for metallic trash bag chic?

Kids Choice Awards

BEST WORST

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Jessica Alba in Mary Katrantzou, Christian Louboutin shoes, and Stella McCartney clutch. Looking oh so fresh in a print A line frock. Perfect dress for the perfect event!

Ke$ha in… who knows what!

Paying an homage to Dumb & Dumber in blue suit/costume, all what was missing was a white rabbit and we guess a two drink minimum?

Heidi Klum in Marchesa gown + clutch, and Brian Atwood shoes.

Guess who’s dress was caught in a paper shredder?! You should know better “Miz Project Runway”

MTV Movie Awards

BEST WORST Holland Roden in Donna Karan, Ruthie Davis shoes and Amanda Pearl clutch. The Teen Wolf star looking sophisticated and elegant while channeling old hollywood glamour.

Ke$ha in Gypsy Junkies pants. If you would just put an ounce of the effort you spend trying to look ridiculous… well we guess we’ll never know!

MTV Video Music Awards

BEST

Holland Roden in Naeem Khan and Rupert Sanderson heels. It is refreshing when someone takes a risk on the red carpet and it totally pays off… isn’t that what fashion is all about?

WORST

Lady Gaga in Prabal Gurung.

Okay yes the dress is not the prettiest dress of all but for Gaga to look THAT normal and chic; this definitely had to make it to the best dressed list!

Miley Cyrus in Dolce & Gabbana.

Looking cheap as ever in a twopiece plastic fantastic outfit… and really whats with the tongue stunt?! Do us all a favor and put it away please!

Katy Perry in Emanuel Ungaro.

Looking absolutely tacky in a leopard heavily embellished dress. Okay okay we get it; you have a hit song called Roar, get over yourself already!

Teen Choice Awards

BEST WORST Katie Cassidy in Zuhair Murad and Christian Louboutin shoes.

The Arrow star looks delish in this hot pink lace number… eye candy indeed!

Miley Cyrus in Saint Laurent.

What’s with the bat inspired outfit?! Honey wake up it is NOT Halloween. Well at least she put that horrid tongue of her away!

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La Femme

editorial

faTALE

Feels So Good Being BAD

Art Direction & Photography Batool Al Daawi Styling Farah El Sayed Make Up Soha Khoury Model Mony Helal Assistant Photographer Hady Geneidi Special Thanks Rafy

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Crop top by Zara, Jacket

by Amina K, Necklace by JIA, skirt by 69

Necklaces by JIA, top stylist’s own, skirt by 69

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Dress by 69

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Crop Top Stradivarius, Jacket and skirt stylist’s own

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Dress by Amina K

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Crop top by Zara, skirt by Amina K

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shopping

BERSHKA MULTI-CHAIN LOVE NECKLACE - EGO199

Day Look BERSHKA - SMALL CHAIN DETAIL HOOP EARRINGS - EGP49

H&M - SEQUINED METALIC - CARDIGAN EGP349

ZARA - LOOSE LINGERIESTYLE TOP - EGP299

MANGO - ID LINK BRACELET - EGP199

BERSHKA - Love ring EGP69

AnnaSophia Robb ZARA - MEATALIC GOLD PUMPS EGP700

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MANGO - CHAIN PATENT SHOULDER BAG - EGP299

MANGO SLIM-FIT CROPPED ARIZONA JEANS EGP449

Night Look MANGO BEADED METAL NECKLACE EGP249

ZARA MIXED CAHINS PACK OF 4 BRACELETS - EGP169

BERSHKA - MUTLI CHAIN EARRINGS - EGP69

H&M - CHIFFON BIB FRONT BLOUSE - EGP229

H&M - ISABEL MARANT FOR H&M METALLIC LEGGINGS EGP1699

BERSHKA - METALLIC MIRROR BOX CLUTCH - EGP259

H&M - 11 PACK RING EGP49

Blake Lively ALDO - CANDY PINK HEELS EGP 700

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Shopping Jimmy Choo Stella McCartney 3 NARS in Disco Inferno 4 Chanel 5 Jimmy Choo 6 Burberry in Pink Azalea Valentino - Valentina Acqua Floreale 8 Boy Chanel 1

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By Mahamad El Haddad

What has the chemical symbol Ag and has the atomic number 47? Let us give you a hint; It is shiny, on trend and oh so glamorous! Aka SILVER; get the metallic shimmery look with CFR Editor’s Pick that will simply make anyone gladly take a fabulous silver bullet for you!

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Four Seasons Hotel Cairo at Nile Plaza, Corniche El Nil, Garden City 1519, Cairo, Egypt T: +202 27926651 E: info@beymen.com.eg Website: www.beymencairo.com

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