Cairo Fashion Report, March 14

COP Y FRE E M A RCH

2014

News

Fashion Garage Massimo Dutti J’s Designs Zephyr DSAF

Features

Toys for The Boys: How to Wear Flowers Like a Man! Awards Season 2014 Best & Worst Dressed (Part 2) The IT List: Oopsie Daisy!

Beauty from A to Z Is it Spring Yet? Mad Prints

g n i r p S e

Th I S S U E

THE CFR TEAM Founder & Editor Abdallah Osama Rushdi Executive Editor Mahamad El Haddad Design & Layout Heba Khattab

Islam Ahmed Sales Representative Nur Amgad Distribution Mostafa Gad Salma Rushdi Sara Rushdi

Contributors Asma El Husseini

Dear Fashionistas, An exciting time for fashion in which trends take a colourful and uplifting much needed turn; SPRING is here! The weather is changing, the leaves are changing, and people are changing by being filled with blossoming hope of a bright colourful new and fresh start, because spring has always been all about change. The floral trend has been taking the world of fashion by storm regardless what season it is, and it is on full throttle taking center stage in its original prime location this spring. Prints also still going strong as it is featured in so many forms and shapes on major runways all over the world. So brush off the cold and say goodbye to winter’s gloom, bid farewell to hibernation mode and get your spring on!

In our March issue, Cairo Fashion Report gets in touch with Cairo’s fashion pulse in the news section. Get in the loop with the latest print looks fresh off the runway in our Mad Prints opinion piece. Awards Season 2014 Best & Worst Dressed (Part 2) is here with a double dose of who sizzled and who fizzled on the red carpet. Make sure to check out CFR’s hottest and latest addition; the Beauty Section, where we will have you spring ready from A to Z! Don’t miss two trendy and chic looks by non other than the beautiful Jessica Alba in CFR’s Get the Look. Feel the flower power and paint spring all over your significant other with Toys for the Boys: The Spring Edition ‘How to Wear Flowers Like a Man!’. This month’s IT List ‘Oopsie Daisy’ is all about the spring blossom with an edge. Last but not least, check out our March editorial ‘Is it Spring Yet?’ where we take trendy mashups to a whole new level. Hope you enjoy CFR’s Spring issue our blooming fashionistas everywhere!

CFR Cover T-shirt by Pull & Bear, Plaid shirt by Bershka, Corset, Necklace and Bracelets by Stradivarius.

Executive Editor

Photography & Creative Direction Batool Al Daawi Styling Farah El Sayed

Hair Rafy from Mohamed El Sagheer salon

Model Heba El Dessouky You can find CFR @ 10 Laurice Beauty Playground, Ahmed & Abdo Citystars, Agrodolce, Blow! Creative Agency, Boho Gallery, Chantilly Korba, Deana Shaaban Showroom, Hop & Shop, Italian Fashion Academy, La Blanca Korba, La Coupe (All Branches), Mohamed El Sagheer (All Branches), Nana’s Closet

by Dina Said Showroom, Nounette Cafe Merghany, Pace e Luce (All Branches), Tabasco Heliopolis, The Fashion Studio, Tony Korba, DUO Restaurant & Cafe, Amina K Store, Cafe Greco, Schatz Cafe.

Contact Us cairofashionreport@gmail.com FOLLOW US facebook.com/CairoFashionReport @Cairofashionrep @Cairofashionreport CairoFashionReport

Mahamad El Haddad

Make Up Soha Khoury

FASHION GARAGE... Recycled-Chic!

Fashion Garage your ultimate online destination to advertise, sell and buy pre-owned, second hand goods and old stocks from high fashion stores such as designer clothes and accessories to funky furniture and gizmos and gadgets all at rock-bottom prices.Think of it as recycled-chic! Bargain-hunters will love browsing through Fashion Garage’s endless collections featuring everything from the big-named brands you’ve been hankering after to irresistible rare vintage finds. This is fun guilt-free shopping from the comfort of your couch. One man (or indeed woman’s) unwanted goods are Avialable @ www.fashiongarage.org

another person’s prized possessions!

Why throw out that dress that no longer fits, that phone your bored of or that cute little couch from your old apartment? You could sell it all off for a neat little sum while also making someone’s day. Fashion Garage is not just an online fashion store but its also an organization for charity, 5% of all profits go to charity in association with Lions Club Garden City.

DsaF... Turns One Internationally recognized leading jewellery designer, Azza Fahmy, celebrated the first anniversary of the ‘The Design Studio by Azza Fahmy’ (DSAF) - in cooperation with Alchimia Contemporary School of Jewellery in Florence, Italy. During the event the work of students from the First and Second semester was displayed in an exhibition, the invitees got to experience the art of jewellery making while attending a short workshop.

The Design Studio by Azza Fahmy (DSAF) offers students and upcoming designer-entrepreneurs a 3-year academic program following the curriculum of Alchimia Contemporary School of Jewellery in Italy. Courses for part time students are also offered to students who can’t commit to a full 3-year academic program. Benefits of the program include students’ participation in renowned international exhibitions across Europe and an opportunity to attend specialized courses in Alchimia Contemporary School of Jewellery, in Florence, with special grants.

For application: call 01090127641 or send to applicants@azzafahmy.com

ZEPHYR... Supports the Street Child World Cup Team of Egypt The Zephyr brand created an exclusive line in support of the Street Child World Cup team in Egypt. A Global organization holding a tournament in Brazil in March 2014 which is in the shadow of the World Cup in Rio this summer. Teams from all over the world are participating in this tournament and this is the first time an Egyptian team will be part of it. About 9 kids will travel to Rio this March that have been practicing for months now in preparation. What they lack is funding for passports, tickets, visas, uniforms, shoes, etc. So in collaboration with the organizers, Zephyr created this line, in which all of its proceeds go to funding the cause. The line is very simple, featuring motivational words to represent the cause such as “e7lam, shaga3, sharek, and 7a2a2” as well as the outline of south america. The bracelets come in all colors and are meant to show support for the team and to help these passionate kids get to Rio. Avialable @ The Sahara Collection in Zamalek. www.facebook.com/ZephyrByZ www.cirqy.com

J’s DEsiGNs... FW 13/14 Collection Libyan designer Jude Benhalim launched her jewellery line J’s Designs at the age of 18.

Jude’s artistic background and Middle Eastern roots coupled with her inspiration by tradition and culture are the forces behind her distinctive creativity. Her pieces are youthful yet also boast a touch of vintage appeal. Jude bridges Western boldness with Oriental geometric shapes and designs. They’re eccentric yet subtle, unique but familiar. Jude’s work is inspired largely by the Nubian culture, evident through her use of geometrical shapes and straight lines. J’s latest collection was heavily inspired by Nubian art and patterns. Brass and silver along with polyester plastic pieces are features in the brand’s latest collection, to create Jude’s unique pieces. J’s Designs products are sold through online-shopping websites, a Facebook page, and occasional international Exhibitions such as Eclat De Mode exhibition in Paris.

Avialable @ style-treasure.com, aura-b.com www.facebook.com/j.designs3 jays.designs3@gmail.com

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Massimo Dutti ... New Store Now Open at Cairo Festival City As winter wanes, we embrace the spirit of spring and summer. There are clothes that, just by looking at them, immediately transport you to an idyllic postcard with bright sunshine.

The perfect spring/summer wardrobe starts at Massimo Dutti, now open at Cairo Festival City. This season’s collection offers a chic guide to traveler style with colors, textures and silhouettes inspired by the sea; sandy tones and seaside stripes can be seen in garments from shirts, knitwear, light jackets, right through to accessories. Neutral color palates – khaki, stone and beige are combined with ink blues, exuberant purple, romantic corals, and shades of copper inspired by the sunset. The harmonious color schemes are transported onto sophisticated silk, suede, leather, linen and cotton textures to create the perfect spring/summer wardrobe without frills or artifice. With quality at the forefront, the new Massimo Dutti collection is your destination for chic, traveler style.

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CAIRO STREET STYLE

BY ISLAM AHMAD

Email: Vichiagency@gmail.com Instgram: @vichi_ Facebook: https://www.facebook.com/pages/Vichi/123050501217097

SelďŹ e

This outfit screams STYLE, denim all the way.

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of the month

Styling fashionable and stylish items is her hobby. The Egyptian fashionista Aliaa El Esseily wears a casual and springy look straight from the streets of Cairo.

Radwa El Mazny wears a springy look. Love the bright colours and how this outfit is put together.

When it comes to dressing up, these girls obviously know what they are doing.

Feels like spring is finally here, the Egyptian fashionista Farah Emara wears a colorful outfit.

Mixing fur with denim definitely looks so fashionable and stylish.

OPINION

MAD PRINTS

BY ASMA EL HUSSEINI

There’s been something a little challenging creeping into fashion for the past few seasons. It’s not the challenge of the clashing colors, or the mixing of eras, or the de-structuring of form. It’s the challenge that only the fashion devotees would be willing to experiment with, it’s the thing that requires an eye for getting it right, it’s what started in London a few seasons ago and now is splattered all over the catwalks, it’s the mad prints.

A few seasons back British-based designers, creative and challenging as they are, upped the ante with creative takes on prints. Mary Katrantzou shined with her postage-stamp brights, Peter Pilotto with his digital geometrics and Erdem’s watercolored florals. All hail the Brits. And people did. Soon enough digital printing took over the textile world, and a new form of art was born. Yes you read it right, art.

The amount of detail and precision put into these mind-bending digital prints only deserve to be called art.

This spring, it’s all about the mad prints. And before you start jetting off to your favorite fashion capital for a shopping spree, or slumming it at our very own Citystars, here are the prints to look out for in the high-street stores.

Artistic Portraits: We have here a new-born baby. It’s all about the creative expression, the illustrative drawings, the graffiti style faces, the art canvas inspired and the bold color combinations. Prada did it beautifully this season and so did Antonio Marras, Aquilano Rimondi and Jean Charles de Castelbajac. With this trend you want to keep the rest of the outfit as simple as possible. The print says it all, so lets try to keep the focus on that.

Brush Marks: I like to think of this as the designers’ canvas. Overlaying patterns at Chalayan, splattered paint at Libertine, painted stripes at Chanel and finally textured paint at Celine.

Creative Plaids: We’ve seen the plaids in full-throttle last winter, now they are getting more artistic for spring. They are coming in so many forms; hand painted, color-blocked, subtle overlays and distressed.

So make sure you’ve got some tartan variations in your wardrobe.

Furnishing Style: This is by far my favorite. Coming from generations of textile printers, I find this trend extremely chic and edgy. With wallpaper inspired, flat graphic florals in an oversized scale, this trend could get real fun. Having to mix and match, possibly clash prints, is what it’s all about.

Geometric Shapes: Bold graphics, Islamic linear prints, tiled patterns, blocks and prints capture the modern minimalistic side of fashion.

Preens’ colorful blocks, Topshop’s oversized Islamic print and Fendi’s stamped shapes are examples of this trend.

Jungle Tropics: This all over print trend is all about exotic florals. Seen on the catwalk of Chalayan, Hermes, Emporio Armani, Just Cavalli and many more, this print will definitely be beautiful on summer dresses.

Monochrome Patterns: These simplified monochromatic patterns come in a series. Whether mismatched or matched or unified, this outfit should be kept in monochrome. Seen at Marc Jacobs, Sass & Bide, Diane Von Furstenberg, Jasper Conran and so many more.

Florals: This wardrobe staple never goes out of style. Whether they’re floral bouquets, flowing floral borders or romantic all over florals, they all work for this spring season.

Typography: Hand drawn and painted lettering, newspaper print, graffiti style text, and artistic letterings.

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FEATURE

Awards Season 2014 Best & Worst Dressed Editor’s Pick (Part 2)

Best

SAG

By Mahamad El Haddad

n in Julie Bowe rrera e H Carolina lf clutch. o w and Rau range, The burnt o ith brown/ combined w r blocking white colou trical print and geome tion that is is a confec ected, yet totally unexp fully. eauti plays out b is n e w Miz Bo bonafide a g in becom by the fashionista ur book! minute in o #Brava!

Malin Akerman in Naeem Kahn. A visually stunning piece of art where art deco meets tribal! The Trophy Wife star pulled this elaborate look flawlessly with a simple undo and earthy ‘barely there’ make up.

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Lupita Nyong’o in Gucci. The 12 Years a Slave star shined in a stunning turquoise number. The colour complimented Lupita’s skin tone to perfection, and the intricate neckline set this dress apart from all the other ‘plain jane’ dresses on the red carpet. Looks like someone is really having fun with fashion!

Sarah P au Rochas lson in , Mano Blahnik lo shoes Vivier c , Roger lu Lorrain tch, and e S ch jewelr y . The A war tz merican Horror pulled o Stor y star ff a ver y few look that cou off… w ld pull colours ith flying !T is so re he length freshing chic, co and m a fresh bined with bob, an d pink lip s, gave hot a 50s glam w edge. # ith a modern BellOfT heBall!

Worst

SAG

et in‌ Amanda Pe what. s who know ot mess h e That is on eps on that just ke pic fail n giving. A e et as arp on the red c le thing g in not one s aged in can be salv s look. The this hideou fr umpy, silhouette is cheap, the fabric is is tacky, the pattern are gaudy, the colours can go well the list but we on forever, NNOT look actually CA re! at it anymo

Julia Roberts in Valentino, YSL shoes, and Roger Vivier clutch. This Pepto-Bismol inspired look is actually working in reverse as it is actually making us nauseous. The mega movie star failed to impress in this dowdy jumpsuit that has a weird clownish vibe to it or is it just 70s gone bad!

Kerry Washington in Prada ensemble and clutch, Christian Louboutin shoes, and Harry Winston jewels.

Honey If you think you could get away with this atrociousness because you are pregnant, you are sadly mistaken. The only thing you could come up with by looking at this, is throwing your hands up in the air and yelling WHAT THE HELL IS THIS?!

Mariah

Carey Laurent, in Saint G Rossi s ianvito hoes, a nd Wilfred o Rosa earring do s. Mim i dar where d o we be ling, gin‌ did you th in k you were he CLUB o ading to DA r so Probab mething?! ly o most in ne of the a attires w ppropriate it nesse the red carpet. d by A that can only be look p ulled off by a high-en escor t d a escor te ctually being d out o f a club .

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FEATURE

Critics ChoiceAwards Leslie Bibb in House of Ronald, and Jimmy Choo sandals and clutch. Bibb looked sleek an chic in this illusion beaded frock.

The crystal-detailed back is so on trend and took this dress to another level of interesting. The simple hair and basic makeup also added a touch of sophistication.

BEST Margot Robbie in Elie Saab, and Alexander McQueen clutch. Miz Margot is rocking the uber hot jumpsuit trend with a killer edge. The soft lace against the structured tailoring makes this look fit to a T. The soft makeup and tousled hair gave a bombshell touch to this HOT HOT HOT look.

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Abigail Breslin in Badgley Mischka. Little Miss Sunshine no more opted for a matronly dress that ages her in all the wrong ways.

The colour washes the young starlet out‌ well lets face it, it is a tacky dress anyway.

GIRLS! you will be all grown up and holding on to botox like dear life soon enough, till then, please enjoy your youth and have fun with fashion.

WORST Emma Thompson in Alexander McQueen, Anne Verdi coat, Robert Clergerie shoes, and Lauren Merkin clutch.

We actually don’t mind the dress or the clunky shoes, it is that horror of a coat that we really REALLY hate. First of all this fabric belongs to an upholstery store stuck in the 80s, on the other hand, why would anyone want to look like a Christmas tree gone bad?!

BEAUTY

The Concealer: Yves Saint Laurent - Touche Éclat Radiant Touch The Mascara: Lancôme Hypnôse Drama Waterproof

The Primer: Christian Dior Diorskin Airflash CC Primer

The Foundation: Chanel Vitalumière Aqua The Eyeshadow: M.A.C in Love’s Lure

Beauty From A to Z

By Mahamad El Haddad

The Nail Polish: Marc Jacobs - Enamored Hi-Shine Nail Lacquer in Fluorescent Beige

Available @ Faces, Fortune, Mazaya, and Palais Des Parfums.

The Lipstick: Benefit in Espionage

The Eyeliner: Guerlain in Kôhl Me Jungle

The Blush: NARS in Seduction

The Powder: bareMinerals - Mineral Veil

The Eyebrow Pencil: Shiseido - Natural Eyebrow Pencil

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EDITORIAL

Is it Spring Yet? Editorial Credits: Photography & Creative Direction: Batool Al Daawi Styling: Farah El Sayed MUA: Soha Khoury Model: Heba El Dessouky Hair: Rafy of Mohamed Al Sagheer Salon

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Jacket and shoes by El Sanero available at Boutique 51, Necklaces and Belts by Stradivarius, Shorts, rings and earrings stylists own.

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Jumpsuit by Stradivarius, Shoes

by Angela Scott and Necklace available at Boutique 51

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Jersey by Pull & Bear, Skirt and Crop Top by Bershka, Jacket and Belt by Stradivarius, Accessories stylists own.

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Crop top by Bershka, Jacket by Pull & Bear, Skirt and Necklaces by Stradivarius.

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Jersey by Pull & Bear, Shoes by Paul Smith and Coat by Joseph available at Boutique 51, Necklace

by Stradivarius, Shorts and Rings stylists own.

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SHOPPING

Day Look

MANGO - GEOMETRIC PRINT BLOUSE - EGP299

CLAIRE’S - BLACK MARTINI STUD EARRINGS - EGP40

ZARA - SHORT BELTED BLAZER - EGP699 MANGO - PRINTED SKATER SKIRT - EGP399

Jessica Alba ZARA - LEATHER WIDE HEEL SANDAL - EGP499 MANGO - SHOULDER BAG - EGP399

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MANGO - BEADED CORD NECKLACE - EGP199

Night Look

MANGO - FACETED STONE EARRINGS EGP399 MANGO - DRAPED DETAIL SKIRT - EGP599

H&M - CHIFFON DRAPED BLOUSE - EGP229

MANGO - CRYSTAL DETAIL BRACELET EGP249

ZARA - BOX CLUTCH EGP259

MANGO - METAL RING SET - EGP249

Jessica Alba MANGO - FACETED CRYSTAL AND BEAD SANDALS - EGP899

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SHOPPING

1 BERSHKA - FLORAL PRINT SLEEVE SWEATSHIRST EGP349

2 H&M - FLORAL BUTTERFLY SKULL PRINT T - EGP99 3 H&M - TWILL BERMUDAS - EGP299 4 ZARA - EMBROIDERED OXFORD SHIRT - EGP399 5 ZARA - FLORAL PRINT DENIM SHIRT - EGP399 6 H&M - FLORAL COMBO PRINT SHIRT - EGP349 7 ZARA - FLORAL PRINT SHIRT - EGP399

ZARA - FLORAL SLIP-ON - EGP399

TOYS FOR THE BOYS:

The Spring Edition How to Wear Flowers Like a Man!

By Mahamad El Haddad

BERSHKA - FLORAL PRINT SNEAKERS - EGP349

8 ZARA - POPLIN SHIRT WITH FLORAL EMBROIDERY EGP399

9 ZARA - FLORAL DENIM BERMUDAS - EGP499 10 H&M - LYOCELL JACKET - EGP449 11 ZARA - PRINTED POPLIN SHIRT - EGP399 12 ZARA - FLORAL DENIM SHIRT - EGP399 13 ZARA - PRINTED SNEAKER - EGP499 14 ZARA - FLORAL PRINT SWEATSHIRT - EGP399

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SHOPPING

The IT List:

Oopsie DAISY!

By Mahamad El Haddad

1- Cheap & Chic - Moschino 2- Moschino 3- Prada 4- Moschino 5- Marc Jacobs 6- Thakoon for Nars in Amchoor 7- Moschino 8- Daisy by Marc Jacobs

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