Cairo Fashion Report, April 14

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News

Azza Fahmy Krak Baby Amina K Bershka Hemsah

Features Awards Season 2014 Best & Worst Dressed (Part3) First Comes the Shoe...

Then I DO! The IT List: In Holy Matrimony Bridal Escapades

l a d i r B e e h u T ss i

THE CFR TEAM Founder & Editor Abdallah Osama Rushdi

Sales Representative Nur Amgad

Executive Editor Mahamad El Haddad

Distribution Mostafa Gad Salma Rushdi Sara Rushdi Laila Rushdi

Design & Layout Heba Khattab Contributors Islam Ahmed

CFR Cover Dress by Maison Yeya, headpiece by Deana Shaaban.

Dear Fashionistas, April is here and wedding bells are going here, there and everywhere! Planning a wedding can be one of the most nerve wrecking procedures ever, the question is why?! Yes it is understandingly stressful, but the thing is, every bride should never lose sight of the idea that this day is all about love. Love for her future husband whom she will spend the rest of her life with, love for her family and friends who will share this special day with her, and love for the first day of the rest of her life. At the end of he day, it is actually your special and not of anyone else, so it should never be about impressing this or that, but it should be really about what you both want, and what will make both of you happy, and yes ladies BOTH, you read it right! Yes it is far fetched to ask brides to “chill” but at least always remember that it is all about love, so love your dress, love your shoes, love your veil and tiara, and for heaven’s sake love the people around you and give them a break!

In our April issue, we bring you the latest news about SS14 collections from some of CFR’s favourite Egyptian brands. In our features section, you get to see who sizzled and who fizzled on the Grammy’s red carpet in Awards Season 2014 Best & Worst Dressed Editor’s Pick (Part3). We try to make your wedding day less stressful as much as we can, so take your pick from a selection of fabulous bridal shoes in our First Comes the Shoe... Then I DO! feature. In this month’s IT List: In Holy Matrimony, we bring you best of the best of bridal inspired couture. Check out 2 glamorous wedding guest attire looks for both day and night wedding, inspired by Taylor Swift. Last but not least, take a romantic journey with us in our April’s editorial: Bridal Escapades, where bridal meets art in an alluring black and white world of enchantment. Hope you enjoy our bridal issue our lovely fashionistas everywhere.

Executive Editor

Photography Photoboutique Model Salma Abou Deif Make Up & Hair Soraya Shawky You can find CFR @ 10 Laurice Beauty Playground, Ahmed & Abdo Citystars, Agrodolce, Blow! Creative Agency, Boho Gallery, Chantilly Korba, Deana Shaaban Showroom, Hop & Shop, Italian Fashion Academy, La Blanca Korba, La Coupe (All Branches), Mohamed El Sagheer (All Branches), Nana’s Closet

by Dina Said Showroom, Nounette Cafe Merghany, Pace e Luce (All Branches), Tabasco Heliopolis, The Fashion Studio, Tony Korba, DUO Restaurant & Cafe, Amina K Store, Cafe Greco, Schatz Cafe, Cairo Boutique.

Contact Us cairofashionreport@gmail.com FOLLOW US facebook.com/CairoFashionReport @Cairofashionrep @Cairofashionreport CairoFashionReport

Mahamad El Haddad HEMSAH... The Mediterranean Collection Hemsah is a unique globally inspired online accessories boutique for the girls with messy hair and thirsty hearts, the free spirits, dream seekers, and the believers.

Each piece represents a story of an identity through relics, stones and patterns, telling stories infused with emotion and colour.

Hemsah’s first collection SS14 “The Mediterranean Collection” is inspired by the natural beauty of the Mediterranean Sea. The designs have been influenced by the designer’s recent travels to several of the Greek islands, the South of France, as well as the Egypt’s North Coast. The pieces in this collection can be described as, raw, natural, and minimal, reflecting the essence of the Mediterranean Sea. The collection includes hammered jewelry, while also incorporating beautiful gemstones including, turquoise, lapis, and topaz, as well as coral and plenty of fresh water pearls.

Coming Soon @ www.facebook.com/hemsahaccessories

BERSHKA... Start Moving Sports Collection

Azza Fahmy Jewellery for Mathew Williamson... AW14 Collection Leading luxury jewellery design house Azza Fahmy and British fashion designer Matthew Williamson, renew their collaborative partnership ‘Azza Fahmy for Matthew Williamson’ for a second season. Launched at Matthew Williamson’s London Fashion Week show on the 16th February the AW14 eleven piece jewellery collection featured in gold plated, and the Azza Fahmy trade-mark sterling silver and 18ct gold combination finishes, creatively reinterprets the star motif in this season’s runway collection. Designed to complement Matthew Williamsons use of patterns, textures and rich colour palette, the jewellery reflects the high glamour and exuberant spirit of the collection.

Bershka Presents its Start Moving Sports Collection with acid colours that provide energy for getting in shape. Now is the time to shed those extra kilos and get in shape for summer. Bershka’s new sports luxe collection, Start Moving, once again proposes sportswear in the latest fashions. This collection takes its inspiration from the sport boxing. Basic pieces with technical fabrics for active-wear, such as leggings, vest tops, sweatshirts and waterproof jackets, continue to be Bershka staples. New to the collection are shorts with messages on the waistband and details that pay tribute to boxing with slogan messages also on tops and plush trousers with wider fittings.The collection revolves around three colors, lime, grey and black. The acid yellow oozes energy on neutral garments which stand out from the crowd. Bershka proposes a trendy and feminine girl with Rocky Balboa style!

Avialable @ The AW14 collection is available now for pre-orders at www.azzafahmy.com ,and will launch in-stores at Azza Fahmy Jewellery’s retail doors in May 2014.

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Amina K... SS14 Lawrence of Arabia Collection This SS collection is about the unexpected mix created when integrating two worlds together. Amina K is constantly inspired by the Egyptian culture, yet also highly influenced with the Western world. That is why “Lawrence of Arabia” was the perfect channel for this collection. This season’s colour palette is based on the soothing colours of the desert, the sky and mountains as pictured in the movie. Light hues as cream, beige, camel and light grey are the dominant colours of the collection, in addition to darker tones such as khaki and navy blue. Amina K enjoyed combining the two themes by adding subtle military details to the comfortable silhouettes of the abayas and kaftans. By using soft and soothing fabrics, Amina K again was capable of presenting a collection that allows women to feel elegant, confident and above all comfortable.

Available @ www.facebook.com/AminaK.Egypt Amina K. Store, Zamalek.

Beymen, Four Seasons Hotel Cairo at Nile Plaza.

Asfour El Nil, Zamalek.

Mounaya Gallery.

KRAK BABY... The STASH Collection

Krak Baby’s latest collection titled ‘STASH’ revolves around the depiction of different vices combined with popular everyday icons. The STASH collection consists of 3 limited Egyptian cotton t-shirts and a snapback cap, each one portraying a vice. The Trip Tee has a video game legend, our favorite Italian plumber, indulging in his vice of choice, a vice that many fans of the character can relate to. The Krakaceuticals Tee takes a symbol known to be affiliated with health and medicine and adds a leafy herb that prompts one to think of Bob Marley. However, this leafy herb is now becoming increasingly recognized for its medicinal properties and association with the health industry.

The third tee in the STASH collection is the Burglar King Tee. This design communicates the message that gambling, a popular vice, is akin to having your money robbed. STASH t-shirts are so called due to a small hidden pocket on the inside of every tee that aids its wearer in keeping their vice safe. Also in the STASH collection is a very limited release of STASH snapback caps with a galaxy pattern on the brim and embroidered logos on the front.

Available @ facebook.com/krakbaby www.krakbaby.com www.cirqy.com

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cairo

street

sTyle

by Vichi

Email: Vichiagency@gmail.com Instgram: @vichi_ Facebook: https://www.facebook.com/vichiagency

Glamorous dress with a spring summer look by our favorite fashionista Noha El Sherbieny.

The girl behind Nola cupcakes got snapped wearing a truly chic dress designed by Malak El Ezzawy.

Selfie of the month

Little black dress, looks so classy and elegant.

This dress is simply a masterpiece.

The true definition of elegance and luxury.

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Feature

First Comes the Shoe...

Then I DO!

By Mahamad El Haddad

Feast your eyes on the latest and hottest selection of SS14 Bridal Shoes that will compliment your dress and take away from your big day’s stress!

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Aldo

Next

Nine West

Next

Aldo

Next

Karen Millen

Next

Karen Millen

Next

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Awards Season 2014 Best & Worst Dressed Editor’s Pick (Part3)

Grammys best

By Mahamad El Haddad

feature

Beyonce in Michael Costello, Christian Louboutin shoes, and Lorraine Schwartz jewelry. Queen B hit all the right marks with this sheer floral frock that translated into sheer magnificence! The dress hugs her body spectacularly, it is like a second skin to the songstress diva. #BootyliciousBonanza!

Chrissy Teigen in Johanna Johnson, Casadei shoes and Neil Lane jewelry.

The Sports Illustrated model looked modelesque indeed in this dazzling reflective disco ball inspired number. The gold sequins compliment Chrissy’s skin tone and her loose golden waves to perfection. And kudos for playing down the accessories, leaving the dress to take center stage.

Katy Perry in Valentino Haute Couture. Miz Perry never ceases to amaze us every time she steps out on the red carpet. The songstress glided on the red carpet in a flowing ethereal gown with musical notes all over as a nod to the Grammys. The whole look was light as air and whimsical as it hit a high note indeed.

Taylor Swift in Gucci and Lorraine Schwartz jewels. Taylor swifts us off our feet with this metallic chic frock. The singer/songwriter starlet always nails it on the red carpet and the Grammys was no exception. What makes this dress really interesting is the contradiction between the feminine silhouette against the suit of armor vibe it has going on. #KnightessInShiningArmor!

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Grammys worst

Kathy Griffin in‌ who the hell cares?! The D List star will not even score a D with this hideousness, as it is a well deserved capital F! Well the joke is on you this time Griffin as you slithered into all kinds of wrong with this lizard inspired horror of a dress. Crawl away into oblivion and do us all a favor!

Paris Hilton in House of Milani. Hilton is giving us the ice queen routine in this misguided skater inspired dress that is really walking on thin ice ready to dive into deep and utter desolation. The turtle neck is so stiff and the sleeves takes tackiness to a whole new level. In other words, that is one dress that would gladly pass for an over bedazzled brace.

Paula Patton in Nicolas Jebran and David Yurman jewels. Is it a zebra? Is it a lion? Is it a royal hot mess??!! So much print, too many sequins, and the sleeves provide the final overkill. I wonder what those lion heads are whispering to each other while lounging in gaudy central‌

Zendaya in Emanuel Ungaro, Christian Louboutin shoes, and Edie Parker clutch. The Shake it up young starlet failed to impress in this scaly mismatched bizarre ensemble. So young with so many choices, so why choose to look like that and impersonate the Loch Ness monster is unsettling in so many ways.

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editorial

Bridal

Escapades Photography: Photoboutique Model: Salma Abou Deif Make Up & Hair: Soraya Shawky

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Dress by Maison Yeya, headpiece by Deana Shaaban, left hand ring, bracelets, and necklace by JIA, right hand rings by Hemsah.

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Dress by Maison Yeya.

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Dress by Maison Yeya.

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Dress by Maison Yeya.

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Dress by Maison Yeya.

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shopping

Day Look ACCESSORIZE MAGNOLIA PERSPEX STATEMENT NECKLACE - EGP300

ACCESSORIZE - GEM EARRINGS - EGP104

H&M - FLARED LACE DRESS - EGP269 MIU MIU - EGP2200

MANGO - FACETED CRYSTAL RING - EGP399

Taylor Swift BERSHKA - RING DETAIL STIFF BOX BAG - EGP299

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ZARA - NUDE STRAPPY SANDALS - EGP600

Night Look ACCESSORIZE BAROQUE CHANDELIER EARRINGS - EGP170

Pull&Bear EGP500

GUESS - ROSE GOLD PAVE BAND RING EGP700

Taylor Swift ALDO - PEEP TOE EGP570 MANGO - JEWEL BOX CLUTCH - EGP799

* All prices are subjected to change due to seasonal collections

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shopping 1- Tiffany & Co. 2- Chanel!

3- Jimmy Choo 4- Chloe 5- Chanel 6- Chanel 7- Royal Court Battenberg

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The IT List:

In Holy Matrimony!

By Mahamad El Haddad

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