ISSUE#2//FEBRUARY 2013//
//FREE COPY//
NEWS FOUNDER & EDITOR
Abdallah O. Rushdi LAYOUT & DESIGN
Blow! Creative Agency CONTRIBUTORS
Farrah Aboulazm Sara Rushdi COVER & EDITORIAL CREDITS ART DIRECTION & STYLING
Bosaina II PHOTOGRAPHY & EDITING
Batool Al Daawi MODEL
Suzan Salah
7 FOR ALL MANKIND// LAUNCH THEIR FIRST STAND ALONE STORE IN CAIRO 7 For All Mankind, the world’s premium denim lifestyle brand, this January they have launched their first stand alone store right in the city’s prestigious shopping district Mohandesin. T he 100-square-meter boutique is the largest store in terms of space in the Middle East and also the third store in the Middle East after Lebanon and Qatar. The store has a main entrance leading into the women’s area, followed by a second space for the men’s collection, whilst the 7 For All Mankind denim collection is displayed on the signature denim wall that can be found in every flagship store. In addition, the newly-introduced ready-to-wear collection for both men and women is accompanied by the new accessories range for the ultimate 7 For All Mankind head-to-toe look. ours of operation from 10:30am to 11pm H 32 Gezirat El Arab st Mohandesin, entrance on Lebanon st.
NADA AKRAM DESIGNS// VOTED BEST DESIGNER OF 2012 BY BAZARNA EVENTS
FRILLU.COM// ONLINE RETAILER LAUNCHING SOON
MAKE UP
Soha Khoury HAIR
Rafy @ Mohamed El Sagheer NAILS
Laurice @ 10 Beauty Playground Conact Us: cairofashionreport@gmail.com Don’t forget to check us out on facebook.com/CairoFashionReport @cairofashionrep pinterest.com/ cfrpinterest cairofashionreport. blogspot.com
//PAGE 2//
Pre the Bazarna event held this January at the Marriot Zamalek, a facebook competition for the best designer of 2012 which was decided with online voting by fans took place with over 250 votes being cast. In the competition, the participating designers were Amina K, YASMINE, Sarah Elemary , Me by Alia & the designer that won the title of best designer of 2012 Nada Akram. In the picture Designer Nada Akram with two of the models from the trunk show wearing her designs.
Frillu is an online retailer based in Cairo that offers trendy fashion accessories for young women at affordable prices.. The website is launching very soon, but not to worry, they have a strong presence in Egyptian bazaars, so your bound to bump into them if you are an active goer to shopping events. Even if you aren’t you can still browse their products and order through their facebook page. www.facebook.com/frillu
ISSUE#2//FEBRUARY 2013//
NEWS
HOP & SHOP// NEW BOUTIQUE @ SHIEKH ZAYED
For all those fashionistas living in the outskirts of the city in the suburbs of 6th of October, fret no more. There is a new boutique in your area and it carries all of our favourite Egyptian designers such as Boho Sharky, Nada Akram, Nihal Basha & Tash. HOP & SHOP is the first store of its kind in the area and fills a much needed niche, so girls tell your friends and don’t forget to visit this boutique and check out all the products they carry. Sheikh Zayed, Karma 2 gate, 6th of October www.facebook.com/pages/Hop-shop/119174851590744
AZZA FAHMY// TALES OF LOVE & STRENGTH
Do you have any fashion questions you want to ask? Do you need help with a fashion problem? Are you in need of some advice regarding your style? if your answer is yes then look no further, we at CFR have the solution.
ASK
Azza Fahmy Jewellery has crafted an artistic collection that articulates the deeper sentiments of affection, expressions of friendship and gratitude for Valentines Day and beyond. For women and men, the seven piece capsule collection focuses on acts of love with gift choices inspired by love and strength. While drawing from surrealism in the execution of its striking 18ct gold and sterling silver earrings, bracelet, necklace, rings and cufflinks, the leading Egyptian luxury jewellery house has created a meaningful and elegant collection featuring iconic ‘Hand of Fatima’ and eye motifs. Over the centuries these icons have given great significance to the gestures of love and compassion as warm tokens of wellbeing, protection and strength. With an all inclusive approach to Valentines Day, Azza Fahmy’s capsule range caters for those seeking stylish alternatives to the classic expressions of love for their Valentine, as well as those who may wish to use this occasion to convey sentiments of affection and gratitude to friends and family. Azza Fahmy is renowned internationally for meticulously producing unique handcrafted design-led, innovative jewellery inspired by art while preserving time honoured craftsmanship. The brand brings a fresh perspective to ‘share the love’ with timeless gifts for Valentines Day that keep on giving! The collection will be available to order from the new online boutique - azzafahmy.com along with special limited edition gift jewellery pouches - Limited time only.
ISSUE#2//FEBRUARY 2013//
G Send all your questions, problems and fashion dilemmas to G (ghadir@ alagabany.com) and she will answer them, and a selection will be published in our upcoming March issue //PAGE 3//
NEWS
ZEPHYR// A PHILOSOPHY OF ACCESSORIES A new brand of braided accessories that is different with a philosophy behind each collection, the debut collection to the brand is The Commitment Bracelet:“This bracelet is a commitment. It will endure your ups and downs. It will stay with you when everyone leaves you. It will put up with you and will fade and loosen over time. But thats okay. Because when you’re wearing it a year from now, it will remind you of the person you were a year ago”. Friendship bracelets most commonly remind us of ourselves when we were kids, but thats exactly why the designer chose to identify it as a friendship bracelet; to show people that there is nothing wrong with being youthful and to share something with those you love. What makes ZEPHYR different is the variety of designs and colors, and the fact that each bracelet is completely customizable. They also have a new line of bracelets coming out in February 2013. www.facebook.com/ZephyrByZ
NEHAL KHALIFA COUTURE// SPRING 2013 COLLECTION
SARAYA// EGYPTIAN FASHION BRAND Saraya was founded by Egypt’s Designer and Architect, Sara Mostafa, who is inspired by Islamic architecture and the Egyptian civilization and driven by her exposure to the contemporary trends of international fashion. Sara has the vision and passion to collide cultures sprouting from the orient, to form spectacular pieces that cater for today’s dynamic and fashion-forward women. The Saraya fashion line infuses the rich cultures of the orient, forming timeless pieces by melting together rich fabrics, dazzling colors and exquisite shapes. Avaialable at:
Kaf Fatma Boutique www.style-treasure.com www.aura-b.com www.fashlink.com www.opendays.com
Nehal Khalifa Couture has just announced the launch of the Spring 2013 collection and with it the face of the collection the super star Mai Selim. The photo shoot of the Nehal Khalifa Couture spring 2013 collection team is Nouran Khalifa photography, Reham Khalifa make up artist and hair by Mohammed Saed. http://www.facebook.com/ pages/Nehal-khalifa-couture/154806777964499
//PAGE 4//
ISSUE#2//FEBRUARY 2013//
NEWS
VEEVAAME// THE GLAMOUR DISTRIBUTORS
Straight from Beverly Hills, California, DreamCatchers is now exclusively available in Egypt and the Middle East thanks to VeeVaaME The Glamour Distributors! Made from 100% virgin European hair- these extensions are unlike any hair you order at a salon. Allowing you to color, perm and style your extensions any way you wish, Dream Catchers truly offers `glamorous hair-does without the costly and damaging hassle one is familiar with. DreamCatchers does not use any kind of glues or keratin tips that damage the natural hair, and in just 2 hours you can transform your entire look with a pain-free [strand-by-strand] application. By taking advantage of DreamCatchers’ new line of feather extensions you can also keep up with the global trends and look sassy on your special occasions. VeeVaaME is a leading distribution company specializing in beauty products and accessories in the Middle East. With certified trainers equipped with the latest beauty techniques for salon operations, VeeVaaME is now ranked as one of the top-tier beauty suppliers in the region.  For more info: www.veevaame.com Facebook: /VeeVaaME Twitter: @VeeVaaME
BAZARNA EVENTS// EGYPTIAN JORDANIAN SHOPPING FESTIVAL This January took place the Egyptian/ Jordanian Shopping Event organized by Bazarna Egypt and First Bazaar of Jordan. It was held at the Palace Promenade Patio of Marriott Zamalek, Celebs were spotted, such as Ragaa El Gidawi & Ahly goal keeper Sherif Ikramy. A diversity of sponsors were situated rite in the middle of the bazaar to display their products and promos. Striking designers straight from Amman showcased their products and garments on a special Jordanian platform decorated & furnished with the Jordanian flag, accessories & trimmings. A trunk show also took place exhibiting exquisite collections from George Sara Bags, Nazeeka, Amira Helaly, The Sisters, Sasha and Nada Akram Designs. Show direction was by Alagabany Fashion Consultancy, hair & makeup by La Coupe.
ISSUE#2//FEBRUARY 2013//
//PAGE 5//
FEATURES What was your first fashion related job like? I used to work as an Acting Manager in Identity Magazine, and I was responsible for the fashion pages in the magazine for years. I had passion for looking for the latest trends, and what’s in and out of Fashion. I also was responsible for a monthly page in the magazine called “Get The Look”, where I choose a celebrity look on the red carpet or on a day out and tell the reader how to get the same exact look, what to where and from where to buy it; it was a real success. But, I have to say that since I was a young girl I knew that I would one day be a fashion designer and have my own fashion line. My first sketches were created in my childhood bedroom, which I imaginatively turned it to a studio and boutique at home! Also, my mum works in fashion since she was young and has her own shop for more then 20 years now, so I was always surrounded with fashion.
INTERVIEW//
UPCOMING DESIGNER
RANIA SAID
LadyLoca is a women’s contemporary ready-to-wear clothing line. Designer Rania Said is best known for her feminine and whimsical designs. Her knowledge of a garment’s proper fit and design, combined with her innate creative abilities, results in an effortless and wearable line, fueled by her passion for fashion. Rania Said’s eye for detail and extensive knowledge of color, fabric and form will be evident each season as she consistently reveals timeless, wearable looks that evoke sophistication and elegance. Bright colors, unique prints and intricate patterns define Ladyloca’s collection. The entire line is proudly made in Egypt.
//PAGE 6//
What does fashion means to you? And do you have any other passions? Fashion for me is passion as you described it in your second part of the question. For me, fashion helps you express “yourself” and therefore it should always be based on what you find interesting - and no one else! Fashion is an expression of one’s inner self and not a reflection of every one’s expectation of what should be expressed. I believe I also have passion for music.
Do you have any personal principles you follow when you are designing? Yes, first of all, I hate imitation and that I’ll explain more in your following question, moreover, I have a principle to meet different tastes, in my collection you’ll find the funky studded jackets for young people and in my Arabian Nights collection you’ll find very different designs like ponchos and shawls that fits classic people. I like to present different kind of styles and not get myself trapped in one style that’s because I myself love to change my own style often.
What Part of your job does you like best? And least? What I like best about my job is seeing my garments being worn and loved; this is the absolute best feeling in the world! Also seeing them in editorials in a completely different context is a great feeling. What I least like is designers imitating each other’s designs, its phenomenal! I remember the first bazaar I attended I was the only designer who had studs on my collection and surprisingly last bazaar I attended I found all designers have almost the same collections! You can’t identify them from one another, I don’t want to be generalizing here because here in Egypt we have great creative Egyptian designers who I myself admire their collections and I’m a big fan of it, but sometimes finding many designers copying each other is something that really pisses me off.
If you could give women a fashion tip, what would it be? I believe a woman looks more chic when she is comfortable with herself, so don’t choose shoes you can’t walk in or a skirt that’s too short because it will show. Just be comfortable with who you are and wear
ISSUE#2//FEBRUARY 2013//
FEATURES what suits your personality and your body.
Where can we find your collection? You can find my collection on www..style-treasure.com and on my facebook page /ladyloca.rs and soon on enigmashopping.com.
ISSUE#2//FEBRUARY 2013//
//PAGE 7//
EDITORIAL EXCLUSIVE SHOOT
SABRY MAROUF ULTIMA COLLECTION Art Direction & Styling: Bosaina II Photography & Editing: Batool Al Daawi Model: Suzan Salah Makeup: Soha Khoury Hair: Rafy @ Mohamed El Sagheer Nails: Laurice @ 10 Beauty Playground
//PAGE 8//
ISSUE#2//FEBRUARY 2013//
EDITORIAL
ISSUE#2//FEBRUARY 2013//
//PAGE 9//
EDITORIAL
//PAGE 10//
ISSUE#2//FEBRUARY 2013//
SHOPPING GET THE LOOK
H&M Tweed Jacket EGP 499 C&Co. Italia Independent silver aviator, EGP 1295
WeWood Date Beige Watch EGP 850 @greaterthanfashion.com
Rosie Huntington-Whiteley
H&M Boyfriend low Jeans EGP 269 Mango Cotton Tank-top EGP 85
Aldo Suede Heels EGP 550
ISSUE#2//FEBRUARY 2013//
Nawa3em Bag EGP 620
//PAGE 11//
SHOPPING
FASHION SPOTLIGHT
The Abaya is an ancient Arab garment that some say dates all the way back to ancient Mesopotamia 4000 years ago, It has greatly evolved over the years and we at CFR are proud to present to you the modern evolutions of this ancient garment in Cairo.
ABAYOLOGY started with a group of inspired people determined to change the face of the abaya fashion world. ABAYOLOGY’s enthusiasm for a modern fashioned abaya
resulted in the launch of their first collection which features exquisite threading, feminine detailing, beautiful fabrics and a sophisticated modern design. They started with the 25 th of January 2011 revolution making an evolution in the abaya world at the same time. The ABAYOLOGY brand reflects the designers vision to create a youthful abaya line using the best materials and fabrics from all around the world, yet still keeping it affordable. They design abayas, bridal abayas and capes, bags and belts.
How to order:
You can place an order online or call one of the following no.: 0169965283 0169965285 0169965289 or you can place your order by mail E-mail: abayology@gmail.com For your convenience they deliver abayas to your door. Delivery time : 5-7 business days. Also available at www.jumia.com Showroom: 37 abo dawood elzahery from makram ebeid, Nasrcity Open daily from 12 pm till 9:30 pm . Mondays off
Abayology Elite Collection material : soft Chiffon , leather belts 880 EGP
//PAGE 12//
Abayology first 2012 collection material : soft crepe , pure silk
Abayology Elite Collection material: soft crepe , natural chiffon
880 EGP Including a matching scarf
920 EGP Including a matching scarf
ISSUE#2//FEBRUARY 2013//
SHOPPING
ITEM OF THE MONTH
NIHAL BASHA// LARGE GENUINE LEATHER TOTE BAG WITH ZIPPER DETAILING This stunning Nihal Basha large genuine leather tote bag with zipper detailing is CFR’s pick for February’s Item Of The Month. The bag comes in three different colors and each is accompanied by a metal charm and tassles.. Nihal Basha bags are trendy, comfortable yet provide every single lady with a kind of uniqueness that distinguishes her from anyone else. Each and every bag is a fusion of a contemporary easy to wear bag and a very personalized item in your wardrobe. Nihal Basha’s unerring eye for what a young woman needs to stand out makes her brand one of the highly praised fashion brands in Egypt.
EGP 950 Available at: style-treasure. com Or you can contact designer directly at: facebook.com/NihalBasha
ISSUE#2//FEBRUARY 2013//
PAGE 13//
CLASSIFIEDS Beauty Playground 0111 7800 708 0114 6032 682
10 Micheal Lotfallah st, Zamalek
Media Services Targeted coverage in print, online & broadcast media Press kit development Copy writing Media tours in key markets Organization & oversight of press conferences Media results & reporting Media Training Translations
Advertising Services Logos Corporate Profiles
“Get up, dress up & show up�
Full-fledged Campaigns
anonymous
Personal & Business styling Corporate image consultancy Retail management & marketing
PR Consultancy Media Relations & Publicity Creative Solutions News Releases Employee Communications
For all of this & more visit: www.alagabany.com or contact: ghadir@alagabany.com cell: 002 01001429312
Customer Communications Crisis Communications & Issues Management Special Events & Promotions Investor Communications Annual Reports Media Training
Advertise Here
CONTACT US info@egocommunicate.com
http://egocommunicate.com/
CONTACT US @ cairofashionreport@gmail.com
//PAGE 14//
facebook.com/Ego.Communicate @Ego_Communicate
ISSUE#2//FEBRUARY 2013//
CLASSIFIEDS
THE MONTHLY FASHION PAPER
Available at these locations: 10 Beauty Playground Boho Gallery Italian Fashion Academy La Coupe (All Branches) MAR1 Pace e Luce (All Branches) The Fashion Studio The Sahara Collection Weeka Anteeka (All Branches)
cairofashionreport.blogspot.com facebook.com/CairoFashionReport @cairofashionrep pinterest.com/cfrpintrest/
ISSUE#2//FEBRUARY 2013//
//PAGE 15//
a
touch
of
elegance
¢¶¾Ã ¤»IJ¸º { ¨½ÄÌÇÄÄ 10 Salah Salem Road - Abasia, Cairo P.O Box 1068, Code 11511 Cairo Tel.: (+202) 24822527 - 24835395 - (+20) 0102580113 Fax: (+202) 26822207 sales@helcometals.com - www.helcometals.com