FRANCHISING USA JULY 2019

Franchising usa $5.95 www.franchisingusamagazine.com

The magazine for franchisees

VOL 07, ISSUE 9, july 2019

Office Pride

Building a Successful Franchise on Strong Core Values

Innovation:

How to Live and Breathe It in Your Franchise Company

special feature

On the Road Franchising LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

Franchise Opportunities Available.

Partner With A PROVEN Brand.

OWN YOUR TUFFY TODAY! Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and Operations Team. We provide our franchisees with a proven operating system, and as a result, our franchisees have played a key role in the ongoing success of Tuffy.

Our value proposition includes (but is not limited to) the following: • Over 45 Years in Business.

• State of the Art Management, Sales & Technical Training.

• Comprehensive Marketing & Advertising Programs.

• National Vendor Partnerships.

• National & Local Support.

• Powerful Brand Proposition.

• Strong Business Model.

• On-going Research & Development.

AUTOMOTIVE EXPERIENCE NOT REQUIRED! Tuffy is looking for customer focused, ethical business owners. Our franchisees come from many different walks of life. A background in auto repair is not needed to run a successful Tuffy Tire & Auto Service Center, but can be helpful.

CONTACT US FOR MORE INFORMATION: Franchising USA

800-228-8339 www.TuffyFranchising.com

Franchising usa The magazine for franchisees

FRANCHISING USA VOLUME 7, ISSUE 9, 2019 president: Colin Bradbury. colin@cgbpublishing.com

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

advertising: advertising@cgbpublishing.com

Editorial Department: managing editor:

Comments

f r o m t he p u bl i s he r & e d i t or

Diana Cikes editor@cgbpublishing.com

Welcome to the July issue of Franchising USA.

Editorial team:

Are you a leader or a follower? The key to success in business lies in strong leadership, which is why our underlying theme this issue is on innovation. Whether it’s making wide-sweeping changes through rebranding or small consistent tweaks to how you run your business, we’re hoping the stories we bring you this issue will offer you some insights into innovation and help inspire the leader within you to take action and stay ahead of the curve in the ever-changing business landscape.

Gina Gill Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: OFFICE PRIDE commercial cleaning systems

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

On the Cover this month is Office Pride Commercial Cleaning Systems, where we dig deep to learn the core values that have served as a foundation for the brand’s success. When Todd Hopkins founded the brand in 1992, he laid out core values for the brand that reflected his own strong beliefs. Turn to page 10 to learn more about the core values that contributed to the brand’s success and helped build a successful franchise. Our Cover this issue also highlights some of our Expert Advice articles on the topic of innovation, including The Ugly Truth About Rebranding by Heather Ripley, and How to Live and Breathe [Innovation] in Your Franchise Company by Evan Hackel.

Our Special Feature this issue is On the Road Franchising, with The Junkluggers on the Feature Cover. Read about One Junk Lugger’s Journey to Mobile Franchising and learn how simplicity was and always will be the key for this an eco-friendly junk removal franchise, with a focus on convenience that had helped this mobile business grow its franchise network, with 80 trucks currently on the road across the nation.

We hope you enjoy this issue. Be sure to keep in touch and send us your comments on what you would like to see us cover in future issues so we can keep moving forward to provide you with the kind of stories and advice that will help keep you inspired and moving forward in your business.

Happy reading!

“Innovation distinguishes between a leader and a follower.” ~ Steve Jobs

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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contents

july 2019

On the Cover 10 Cover Story: How Strong Core Values Helped Office

Pride Build a Successful Franchise

14 Innovation: How to Live and Breathe It in Your

10

Franchise Company

21 Special Feature: On the Road Franchising

In Every Issue 6 Franchising News

Announcements from the Industry

21 On the Road Franchising Feature

12

48 A-Z Franchise and Services Directory

Expert Advice 12 The Right Opportunity At the Right Time

14

George Knauf, Senior Franchise Business Advisor, FranChoice

14 Innovation: How to Live and Breathe It in Your Franchise Company Evan Hackel, CEO, Tortal Training

16 The Ugly Truth About Rebranding: Don’t Try This at Home,

You Need a Professional Heather Ripley, CEO, Ripley PR

42 DOL’s Proposed Rule Clarifies When Franchisors and

Franchisees are Jointly Responsible for Complying with the Fair Labor Standards Act Ellen Kearns and Matthew Steinberg, Constangy, Brooks, Smith & Prophete

16 Franchising USA

46 5 Ways to Make Your Franchise More Appealing to Foreign Investors Benjamin Jarmon, Founder and CEO, Joorney

ON THE ROAD Franchises Feature

28

On the Cover 26 One Junk Lugger’s Journey to Mobile Franchising 32 Taking Your Business to the Customer In Every Issue

32

22 Feature News 28 Feature Article Feature Snapshot 30 Fresh Coat Expert Advice 32 Taking Your Business to the Customer

38

Christopher Conner, President, Franchise Marketing Systems

36 Want Your Business To Grow But Don’t Know How? Follow These 3 Steps Ryan McLaughlin, Senior Franchise Consultant, BELFOR Franchise Group

38 When Looking For a Franchise, Look For One That

Prioritizes Technology Scott Walker, President and CEO, Screenmobile

42

46 Franchising USA

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what’s new!

Dunkin’ Setting Sights to Open 50 New Locations Under Newly Signed Store Development Agreements Dunkin’, America’s all-day, everyday stop for coffee and baked goods, announced that after a transformational year in 2018, the brand has signed store development agreements to open 50 new locations as it continues to focus on growth and development efforts outside of the Northeast.

New locations under the agreements are slated to open over the next few years in key growth markets including Texas, Michigan, Kentucky, Minnesota, Wisconsin, North Carolina, Nevada, and Missouri.

These signings are part of Dunkin’s continued commitment to offer consumers increased accessibility to the brand with plans to add 200-250 net new restaurants each year over the next three years in the U.S., with 90 percent of these openings taking place outside the Northeast.

“As we continue our national expansion with new and existing franchisees, we are bringing our modernized design and beverageled brand into new areas beyond the Northeast,” said Grant Benson, CFE, senior vice president of franchising and business development, Dunkin’ Brands. “With modifications, such as our ontap cold beverages, high-quality drive-thrus, and on-the-go mobile ordering capabilities, we plan to capitalize on the momentum we experienced in 2018 and continue providing ‘great coffee, fast’ for years to come.”

Dunkin’ offers existing and new franchisees expansive opportunities in dozens of markets east and west of the Mississippi River. Several targeted markets for growth in 2019 include California, North and South Carolina, Arkansas, Nevada, Michigan, Texas, Georgia, among others. www.dunkindonuts.com

Franchising USA

Blink Fitness Builds Franchise Growth Momentum

Blink Fitness, a premium-quality, value-based fitness concept, has announced a focused franchise initiative targeting key U.S. markets. The strategy hones in on six attractive regions, including Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City.

The announcement comes on the heels of a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav.

Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands. Yadav identified Blink as a strategic and proven franchise business to diversify his portfolio and enter the compelling fitness sector.

“The wind is at our back. We are in a fantastic position to be aggressive with our franchise growth strategy as we are attracting talented franchisee groups such as Anil’s Yadav Enterprises, Inc.,” said Todd Magazine, CEO of Blink Fitness. “Blink has carved out its place in affordable fitness as a brand that endears members with its all-inclusive Every Body HappyTM vibe and elevated member experience.”

The brand currently has more than 100 locations open or in development and has plans for more than 300 company- and franchise-owned Blink gyms in the next three years. With the recent Sacramento deal, Blink has signed multi-unit agreements in 10 states.

Blink’s franchisees benefit from hands-on operational insights from the brand’s 80 company-owned locations open today.

Additionally, the scale of Blink’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees.

For more information on Blink’s franchising opportunity, visit www.blinkfranchising.com

Ori’Zaba’s New Franchise Opportunity Backed by Experience and Support Seasoned restaurant industry leadership facilitates franchisees’ success Las Vegas scratch Mexican restaurant Ori’Zaba’s is now a franchise opportunity for those seeking a great investment in a popular, expanding enterprise.

DJ Wonnacott-Yahnke, who has over 15 years in marketing. Together, the team creates highly productive point-of-sale and promotional strategies as well as guest satisfaction processes.

With a seasoned management team led by industry veteran Lee Cartledge, President and Franchise Director for the company, new owners are ensured the comprehensive support needed in every phase of the franchise development process.

The primary objective of these professionals is to make Ori’Zaba’s an ideal turn-key business by providing franchisees the right balance of systems, tools and resources to lead them to the next level of success.

Cartledge has 25-plus years of experience in the food franchise sector. Now with Ori’Zaba’s, he is responsible for developing and maintaining consistent standards of franchise operations, systems and controls, overseeing the franchise selling process and franchisee training, and leading franchisee and franchisor relations. He collaborates closely with the company’s head of marketing, Jen Howell, who has more than three decades of experience, and Campaign/Promotions Manager

“Our leadership’s industry knowledge and experience are integral to helping potential investors and owners of Ori’Zaba’s throughout Las Vegas achieve their goals with proven processes, coaching and support,” said Co-Owner Ori’Zaba’s Kori McClurg.

To learn more about Ori’Zaba’s franchise opportunities, call 702-7517943, email lee@zabas.com or visit zabas.com.

SOCi Launches Ads PLUS for Facebook and Instagram SOCi Ads PLUS enables multi-location brands to quickly create and deploy social media ad campaigns across thousands of local pages SOCi has launched SOCi Ads PLUS to make it easy for multi-location brands, and agencies to drive growth through localized social advertising, empowering national and local marketing teams to efficiently reach their local audiences and promote dynamic, localized ads across hundreds or thousands of locations in a matter of minutes.

Today Facebook Ads Manager is built for more advanced, national advertisers and doesn’t offer localized ad solutions across multiple locations. SOCi Ads PLUS fills this gap and simplifies distributed social

advertising across hundreds or thousands of local Facebook pages. SOCi Ads PLUS enables national and local teams to create and save highly targeted local audiences or simply reach customers nearby their business locations. To stay on brand and ensure creative consistency, national managers can create and share dynamic ad creatives and libraries across local teams and agencies which can instantly be promoted across hundreds or thousands of locations.

SOCi Ads PLUS breaks down the barrier for distributing ads and budgets across

thousands of ad accounts and pages. With dynamic images, text, and links, brands and agencies can easily get in front of their local audiences. SOCi’s intuitive reporting dashboard also empowers teams to track ad spend and performance at a national, regional, and local level, gathering key insights and elevating ongoing local advertising strategies.

SOCi Ads PLUS is available now on the SOCi platform.

www.meetsoci.com

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what’s new!

Waters Edge Wineries® Expands National Footprint from Coast to Coast

Pinch A Penny Pool Patio Spa Opens Third Louisiana Location in Mandeville

Founded in 2004, First-Ever U.S. Based Winery Franchise Continues Rapid Expansion; Three New Locations Coming in California, Ohio, Texas and North Carolina

Pinch A Penny Pool Patio Spa, the nation’s largest swimming pool retail, service, and repair franchise, announced the opening of its newest franchised location in Mandeville, Louisiana, located at 4350 Highway 22.

Waters Edge Wineries® recently announced it has signed three new franchise agreements that will introduce its concept, Waters Edge Winery & Bistro, to high-traffic retail centers in Madera, California; Toledo, Ohio; and Richmond, Texas. The new locations, which are slated to open over the next six months, join nine others already operating throughout California, Colorado, Ohio, Oklahoma and Texas.

Throughout 2019, Pinch A Penny has accelerated its growth in the Southeast, with a focus on deepening its brand presence in key markets across the region, including Louisiana. The opening of the new Mandeville store showcases the success of these efforts and reinforces the brand’s consistent growth is a direct result of an increased demand for specialty retail and services in these markets.

“We love seeing our brand continue to build momentum, attracting phenomenal franchise owners who, along with outstanding business experience, bring a passion and enthusiasm for wine that they are excited to share with their local communities,” said Ken Lineberger, president and CEO, who founded Waters Edge Wineries with his wife Angela.

“The opening of our newest Louisiana location is a testament to the goal we’ve set for our brand, which is to continue driving our development efforts across the Southeast, including breaking into new markets like Mandeville,” said Michael Arrowsmith, Chief Development Officer of Pinch A Penny Pool Patio Spa.

An emerging franchise concept, the Waters Edge Winery & Bistro model is ideal for entrepreneurs who are passionate about wine and seeking a way to share their love and knowledge without being in the agriculture business.

“As focused as we are on the guest experience, we are equally dedicated to providing unparalleled resources and personal service to our owners,” said said Ken Lineberger. “We are thrilled about where our business is today and we look forward to an exciting future ahead.”

For more information on Waters Edge Wineries franchise opportunities, visit WatersEdgeWineries.com.

Franchising USA

The new Mandeville store will be owned and operated by firsttime franchisees Tammi and Sam Cole, who join Pinch A Penny with diverse backgrounds in elementary education and sports marketing. Ready to begin a new chapter of life, the two sought out a partnership with Pinch A Penny realizing the company’s reliable brand recognition and supportive franchise system.

Pinch A Penny Pool Patio Spa of Mandeville will serve customers Monday-Friday from 9 a.m. to 6 p.m., Saturday from 9 a.m. to 5 p.m. and Sunday from 12 p.m. to 4 p.m.

For more information on the new Mandeville store, call 985-778-0645 or visit https://pinchapenny.com/stores/ mandeville-la-254

Pho Hoa Ranked on Franchise 500 Pho Hoa Noodle Soup was recently ranked in Entrepreneur Magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking.

Brain Balance Achievement Centers Announces Collaboration With Renowned Neuroscientist Brain Balance Achievement Centers, the leading drug-free program to help individuals improve focus, behavior, social skills and academics, announced a nationwide collaboration with Cambridge Brain Sciences(CBS), a leading online platform for cognitive assessments, co-founded by renowned neuroscientist Dr. Adrian Owen.

Brain Balance is collaborating with CBS on a variety of efforts, including providing access to data in an effort to study changes in cognitive development over time and how developmental concerns impacts cognition in children and young adults.

The research study, which CBS began in May, is open to the general public as well as current enrollees in the Brain Balance program. The data collected over the next year, through both child and young adult cognitive assessments, will allow scientists at Cambridge Brain Sciences to better understand what cognitive development looks like in individuals who struggle with a myriad of challenges.

Assessments are given at the beginning and end of the Brain Balance program to compare data and showcase individual results. The CBS tool is a web-based platform for the assessment of cognitive function and the data from the initial and final assessments will be collected for research purposes. This tool measures key areas including concentration, memory, reasoning and verbal skills. Brain Balance centers nationwide began using CBS cognitive testing in May as part of a new young adult program, the Brain Balance Summer College Reboot, and will roll out to all students enrolled in a Brain Balance program in early summer.

Visit BrainBalanceCenters.com to learn more.

Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever.

Pho Hoa Noodle Soup was evaluated on a variety of key factors such as costs and fees, size and growth, support, brand strength, unit growth and financial strength and stability. The company was given a cumulative score based on an analysis of more than 150 data points.

“At Pho Hoa, we strive daily to make the franchising experience with us an easy one,” says Kan Simon, the Franchise Development Consultant for Pho Hoa Noodle Soup and Jazen Tea. “From site selection to grand opening, the Pho Hoa team works with its franchisees to ensure support every step of the way. With simple operations, expert marketing support, and delicious recipes, Pho Hoa is a great choice for any entrepreneur looking to start their own restaurant.”

Over their 35 years of experience, Pho Hoa Noodle Soup has become influential in the franchising world and a prominent choice for entrepreneurs looking to franchise their own restaurant. Pho Hoa’s position on the Franchise 500 is a testament to its strength as a franchising option.

For more information about franchising opportunities with Pho Hoa Noodle Soup, visit PhoHoa.com/franchising.

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o ff i c e pr i d e

When Todd Hopkins founded Office Pride Commercial Cleaning Systems® in 1992, he laid out core values for the brand that reflected his own strong beliefs.

Hopkins and his company have maintained a strong commitment to those values over the last 27 years.

“I was determined to build a company that would deliver total customer satisfaction while also adhering to high ethical standards,” Hopkins says. “I created our core values and built the business on those principles, and we continue to live and work by them every day.”

update their mission statements as their industries and the world change, core values should stand the test of time.

Core values represent an organization’s fundamental beliefs and dictate how members of the group should behave.

Core values also help determine whether an organization is fulfilling its goals.

Although companies occasionally will

• Increase brand value

Office Pride’s core values are: • Honor God • Always do what is right • Demonstrate honesty, integrity and a hard work ethic • Total customer satisfaction • Go the extra mile • Persevere with a servant’s attitude • Accountability to commitments “How we do business is just as important to us as the excellent service we provide to our customers,” Hopkins says.

Franchisees Embrace the Values From the beginning, Hopkins knew that to build a franchise system of which he would be proud, he had to attract franchisees who shared his commitment to the core

“I created our core values and built the business on those principles, and we continue to live and work by them every day.” - Todd Hopkins

Franchising USA

Ashley Winkle, a multi-unit owner with her husband, Steve, said the couple decided to invest in Office Pride because their personal beliefs aligned so closely with the brand’s core values.

“Steve and I know who we are and what we believe. We wanted whatever business we opened to reflect those strong beliefs and values.”

“Success can be measured in many ways, but for me, it is important to grow the company the right way, with integrity and with franchisees who are happy and proud of the way they conduct their business.” - Todd Hopkins

values. For that reason, the brand’s core values have always been front-and-center in franchise development materials, and the company recently changed its tagline to “Our Values Make Us Different®.”

Franchisees frequently cite Office Pride’s commitment to its core values as being one of the primary factors that led them to choose the franchise system.

Ashley Winkle, a multi-unit owner with her husband, Steve, said the couple decided to invest in Office Pride because their personal beliefs aligned so closely with the brand’s core values. “Steve and I know who we are and what we believe. We wanted whatever business we opened to reflect those strong beliefs and values. When we found Office Pride, it surprised us how closely the organization’s core beliefs lined up with our own and made us want to dig deeper with the company. Three years later, I can honestly say Office Pride truly represents each of the values listed, and we are proud to be franchisees.”

Karie Truitt of Office Pride of Rapid CityRapid Valley in South Dakota said the franchise’s devotion to and sincerity about its core beliefs sold her and her husband, Andre, on the brand. “Anybody can say things like, ‘We value honesty’ and ‘We value integrity.’ But when we talked to the people at Office Pride, we could tell they really did share our core beliefs and values,” Truitt says. “That ‘Honor God’ was the No. 1 core value was so important to us.”

She says their respect for the brand has only grown the longer they have been with the company. “We have seen, time and again, the leadership demonstrate that they are committed to supporting the franchisees and that they will step up and do whatever is needed to honor those core values,” Truitt says.

Values-Infused Customer Service Chris Middleton, a multi-unit owner with three locations in Indiana and Tennessee, says the core values, especially honesty and integrity, are representative of how the franchise owners deal with their customers.

“We try to be as open and honest as possible,” he says. “A lot of people try to

cover up issues. But we admit our mistakes and fix them instead of making excuses.

People appreciate that.”

Middleton says the core values also have attracted a certain type of person to the company, and that has benefited the franchise system as well as the franchisees.

“As we come together and get to know each other, we have become a big family,” he adds. “We are always calling each other and asking for one another’s opinions or help in solving problems. When we say we work together, we mean it.”

Hopkins says he could not be more pleased with the way Office Pride has grown.

“Success can be measured in many ways,” he says, “but for me, it is important to grow the company the right way, with integrity and with franchisees who are happy and proud of the way they conduct their business.”

Hopkins adds, “Our core values have set a high standard for how we serve customers, who can see and feel the difference, and they appreciate that difference.”

For more information on the Office Pride Commercial Cleaning Services franchise opportunity, please contact Rich Helm at RichHelm@OfficePride.com or visit officepridefranchise.com

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ex per t advice

George Knauf | Senior Franchise Business Advisor | FranChoice

The Right Opportunity At the Right Time clearly has a bigger track record of success as of today.

Those very successful owners all started the same place as the group new to franchise ownership. My hope is that with this column I can pull back the veil a little for those new to franchising as to what those bigger players do that makes them more successful and to how they target particular opportunities at certain times to accelerate growth.

George Knauf

I have two very different constituencies that rely on my expertise and ability to find and monitor the best opportunities in the franchise industry.

The first one is large multi-unit franchise owners and investment funds.

The second group are people new to franchise, and often business, ownership.

The way they operate could not be more different if they tried. If you are looking for a good model to follow, the first one

Franchising USA

The first thing that we should discuss is that the larger groups look at opportunities as investments more than ways to explore their passions. They want to build portfolios, or even empires! Sometimes in one brand, more often with multiple brands and sometimes even multiple industries.

There is, in my opinion, a poor piece of advice that we have all heard that we should turn our passions into how we financially support our family. I understand the premise of that and sometimes it is possible to follow that advice, make money from your passion and be happy. The more likely outcome could also be that either your passion is not easy to monetize or that if your passion becomes your work you may end

up disliking your passion because it feels like work now.

Here is my humble suggestion: Let your work support your passions and leverage your best skills into greater success and freedom to do whatever you like.

Now, with the stage set, let’s talk about how to create massive growth that supports your lifestyle instead of becoming your lifestyle!

Markets ebb and flow, trends come and go, but empires can always grow.

The first thing new owners need to keep in mind is that you don’t have to own any business forever and sometimes your best benefit is in making a transition. The advice of an old friend is that “It is as important to know when to get out of a business as it is to know when to get in.”

As a business owner you watch the market, tap the advice of experts like me and monitor your Key Performance Indicators (KPI’s) to gauge when you should consider a liquidity event to capture maximum value of your previous investment that may be on the decline to bring onboard your next investment where your goal is to catch a new rising market trend and fully maximize your reinvestment.

Always remember that the business you own is an asset and your role is to maximize the value of the assets in your portfolio.

behind a brand, and this could play into your benefit. When you can leverage your resources and theirs it could lead to explosive growth.

The right opportunity will be one that The key is being able to identify both can maximize the value of your skills, the sides of this strategy. For some owners trends in the market and the investment that comes with practice, for others it that you bring to the table. When scaling comes by hiring people like me to do a high performance portfolio, you will it for them. When you find the right look for lean and efficient businesses opportunity at the right time then that have very predictable growth plans you need to be ready to move and act that you can execute. These days service decisively. I have candidates that I have franchises are particularly interesting, one already discussed their key parameters notable parent franchisor our candidates with and when opportunities come up are looking at is about to kick off a they have already told me to move them massive growth effort backed by added forward and submit their paperwork support and marketing making it very the franchsisor for consideration “See that restaurant concept with thetolong lines waiting for free food interesting right now. before calling them. They know time

samples? Are they on your list? If not then keep moving! Free food is of plan the essence in the most desirable did not their visit.”

This brings us to looking for the “right is like flypaper for attendees that time”.

opportunities.

Occasionally you will find a franchisor that is about to put significant resources

Put your growth strategy together, watch your current business for signals it is

time to sell and at the same time that you watch for franchises that may new and in high demand run by outstanding executive teams. Think like an investor and let your business support your passions!

What is your success story? Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703424-2980. www.MyPerfectFranchise.com

“The right opportunity will be one that can maximize the value of your skills, the trends in the market and the investment that you bring to the table.”

Franchising USA

ex per t advice

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ex per t advice

Evan Hackel | CEO | Tortal Training

Innovation:

How to Live and Breathe It in Your Franchise Company One of my favorite keynote addresses I like to give is all about innovation. It is titled, “Searching for Excellence: The Never-Ending Journey.”

“It’s easy for you to let time to slip by and to fall into in routines or ruts, so it’s important to create a certain time of year which is dedicated to reviewing and considering innovation.”

Franchisor and franchisee both have a role in the process. Innovative ideas can come from either party. The important thing is to remember that all innovative ideas

In my talk, I stress the fact that you are either constantly innovating and improving, or you are falling backwards. We live in

should be vetted for brand and strategic fit,

approved by the franchisor, and field-tested before being rolled out to the entire system

a time of rapid change, and change brings new competition, changing customer

How can you live and breathe the kind

behaviors, new kinds of automation, and

of innovation that keeps your franchising

more. The job of the franchise system is to

concept in the lead? Here are some

anticipate it.

strategies to apply.

Franchising USA

Dedicate a time of year for innovation It’s easy for you to let time to slip by and to fall into in routines or ruts, so it’s important to create a certain time of year which is dedicated to reviewing and considering innovation. It should be a process that involves not only the franchise or and staff, but the franchisees too. All franchisees should be invited to share ideas, and the franchise advisory council should be consulted in considering what

Evan Hackel

innovations the organization wants to work on.

Ask this big question If I had the time and money and were going to create a new business that could put my own company out of business, what would it look like? This is a very powerful question. It challenges everything you do. By asking it, you can innovate before someone else puts you out of business.

Being late can literally put you out of business, or way behind the eight ball. It’s always better to lead.

Create an innovation committee of franchisees Creating an innovation committee is a powerful way to create innovation within your organization. This committee is charged with developing new ideas, which its members should test and implement.

Members of the committee should be pioneers who really enjoy being on the front end of the process of change. Include all age groups and be sure the committee is diverse in regard to ethnicity, the regions members come from, and more. That helps assure all points of view are noticed.

Do customer research Customer research delivers powerful clues about what you should be changing as you innovate. Remember that because every type of customer base is different, it is good to use different forms of research - surveys, focus groups, and more. As

a member of management, don’t avoid reaching out and talking to real customers.

A lot can be learned.

Avoid rogue testing One of the biggest issues franchise systems have is maintaining brand control and consistency throughout the entire system.

When one franchisee decides to test something without it being sanctioned by the franchisor, that can create a very disruptive culture. Although franchisees can feel that their independence from the system is not having an impact on the business, that is not the case. Everyone’s support of the brand impacts on everyone else. Furthermore, when franchisees are allowed to violate brands standards, that encourages others to do the same. That’s when culture starts going out of control.

Become a curious leader When you personally strive to identify and understand your industry sector and wider business trends, you send a signal to everyone in your franchising organization that you are a company that places a high value on innovation. Make sure you share what you learn! As a leader, having time to be curious makes a difference.

“Make sure you share what you learn! As a leader, having time to be curious makes a difference.”

In Summary . . .

Innovation is exciting. Knowledge is energizing. And curiosity is infectious.

I hope the suggestions I have shared in this article will get you as excited about innovation as I am. Let’s all get knowledge and innovation flying all around our franchising organizations - up, down, sideways, and in every other direction we can think of.

Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training development company in Charlotte, North Carolina, and Principal and Founder of Ingage Consulting in Woburn, Massachusetts.

Evan is the host of Training Unleashed and author of Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership and Attitude is Everything.

To hire Evan as a speaker, visit www.evanspeaksfranchising.com.

Follow @ehackel.

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Heather Ripley | CEO | Ripley PR

The Ugly Truth About Rebranding: Don’t Try This at Home, You Need a Professional

Heather Ripley

Franchising USA

Even the most longlived brands evolve over time. Perhaps your franchise has changed or expanded its offerings.

Maybe public taste and fashion has changed and you fear getting left behind.

Rebranding is a natural part of your franchise’s evolution, keeping you relevant in a changing world. We’re seeing this play out with established brands today as they respond to millennials’ desire for more plant-based food options. It’s startling to see brands like KFC or Burger King offering meatless menu items, but these decisions are keeping the brands relevant in today’s market.

Home service franchise giant Neighborly, originally the Dwyer Group, is an amazing example of rebranding done right. After 37

years in business representing brands like Molly Maids and Glass Doctor, the group changed its name to Neighborly in 2018 to match its successful online home service platform. The name change highlights the franchise’s friendly, consumer-facing culture and emphasis on simplifying the way local homeowners get things done.

In an article for Entrepreneur, Amanda Bowman wrote: Even the best companies change their brand identity. For example, did you know that Google started with the name “Backrub” or that Accenture started out as “Andersen Consulting?” It’s not unusual for a company to outgrow its name and look for a fresh, unique business name that can help grow its business. Maybe it’s time that your company do the same.

So, whatever your reason, it can be beneficial to your franchise to rebrand.

That is, unless it’s done wrong.

“Integrating and streamlining processes from point-of-sale to marketing, accounting and payroll is the secret sauce of franchising success.”

The marketing world is full of tales of rebrands gone wrong — and rebrands gone right — but while a laughable logo or dropping the word “Donuts” from a brand name makes headlines, the pitfalls of rebranding are less well known and more dire.

Rebranding is an exciting yet complex process full of nuance and risk. There are plenty of public relations and marketing initiatives that you can tackle on your own, but rebranding is not one of them. Because of the hazards of rebranding, I strongly recommend that franchise brands partner with a public relations agency with plenty

of rebranding experience before starting the process. An agency can steer you past the worst mistakes and ensure that your new brand collateral is a benefit, not a liability.

Questions of Copyright Some rebranding efforts fail in the court of public opinion, but the worst mistakes can land you in a court of law. Litigation and copyright infringement are real risks when rebranding.

Copyright law is complicated. A simple Google search might not turn up all the companies who are already using your

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Heather Ripley | CEO | Ripley PR

brand’s new name or logo. And some of those companies might have the resources to take you to court. Their complaint could be over something as minor as your color scheme, so proceed with caution.

Avoid using online services to create your logo. These services are often located overseas and have limited knowledge of copyright law in the U.S. They may create a logo too similar to another brand’s, so be sure to carefully research any service consider using.

Without research conducted by a professional rebranding firm, you won’t know that your new name and logo infringe on someone else’s copyright until you receive a cease and desist letter — after you’ve spent the time and money to rebrand, change signage, print new materials and redesign your website. You may have already informed your staff and customers of the change, too, and retracting that message will be an embarrassment.

Partnering with a professional rebranding agency can help you avoid the legal risks of rebranding, giving you peace of mind that your great idea won’t result in a lawsuit.

Send the Right Message Your company’s name and logo are two of the most valuable assets you have. Changing either will have huge repercussions for your franchise. You may

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gain or lose customers. Employees and location owners may buy into the change, or they may not. If you make a change, it’s vital that the change appeals to your target audience, including your customers and potential franchise location owners.

When considering rebranding, thorough market research is vital to the process. That research will let you know which changes will make you more appealing to your target audience and which changes will cost you customers and leads.

A professional rebranding agency brings a wealth of market research and expertise to the table. They will be able to guide you in choosing small details that make a huge difference. For example, the color palette and design elements you choose will communicate as much about your brand’s personality as the name. And those colors and designs will be everywhere, from your signage to employee uniforms. Make sure all aspects of your rebranding are sending the right message to the right people.

Hone Your Vision Rebranding doesn’t stop at your name and logo. If you’re updating your franchise to suit new offerings or market tastes, you might be looking at a change in your franchise culture. Consider crafting a new mission/vision statement for your brand, along with new procedures, training

“Do extensive research and hire an agency that has plenty of experience with rebranding, with franchises, and with your specific market.” materials and employee handbooks that align with your new direction.

A public relations agency can help you craft these statements and materials for the most effective impact, ensuring that your new brand message is reflected across all aspects of your organization.

Partner for Success Rebranding has such broad implications for your franchise, both beneficial and harmful. Before you begin the process, make sure you partner with professionals who can see you past the pitfalls. Do extensive research and hire an agency that has plenty of experience with rebranding, with franchises, and with your specific market. They will bring a wealth of industry knowledge to your rebranding effort, protecting your investment and guiding you towards success.

Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in franchising. Orange Orchard, a division of Ripley PR, champions franchisors that cater to environmentally-conscious consumers.

For additional information, visit www.ripleypr.com or www.orangeorchardpr.com

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The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

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This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

FranchisingFeature on the road

ju ly 2019

One Junk Lugger’s Journey

to Mobile Franchising

Taking Your Business to the Customer

on the road

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what’s new!

PIRTEK USA Continues to Expand with Launch of Hydraulic and Industrial Hose Service in Rockford, IL

Longtime employee of PIRTEK O’Hare starts PIRTEK Rockford under company’s mobile-only, Tier 2 program PIRTEK Rockford, which provides onsite hydraulic and industrial hose service to businesses in Rockford, IL, is now open for business. Bert Banaszak, new owner of the mobileonly service, previously served as a branch manager at another PIRTEK location in the Chicago area.

With the addition of PIRTEK Rockford, there are now six PIRTEK locations in Illinois and 85 across the country. Rockford is the largest city in Illinois outside the Chicago metropolitan area and the third-largest in the state. “We just saw a void that needed to be filled,” Banaszak said. “I’m excited about this market opportunity.

As a business owner my philosophy is simple: Provide excellent service and be fair to everybody.

PIRTEK specializes in hydraulic and industrial hose service through its locations across the country. PIRTEK team members are also available 24/7 to provide on site repairs to hydraulic and industrial hoses, thanks to the company’s specially equipped

Mobile Service Vehicles. PIRTEK boasts more than 400 franchise locations in 23 countries around the world.

The new location opened under PIRTEK USA’s mobile-only Tier 2 program. The Tier 2 option enables business owners to launch a franchise at a lower initial cost.

“Rockford has been up and coming for a number of years,” Banaszak said. “Companies we work with already have branches there. During the past few years, they’ve been ramping up, so it’s good timing.” www.PIRTEKUSA.com

Camp Bow Wow Milford to Host HUGE Grand Opening Event Camp Bow Wow, the Premier Doggy Day and Overnight Camp franchise and an Entrepreneur Franchise 500 company, is excited to announce the opening of its newest Camp located in Milford, OH at 892 State Route 28.

To kick off the official grand opening, the brand hosted a paw-ty on June 1st for the surrounding community to experience a fun-filled day of activities and the chance to discover the premium pet care services that Camp Bow Wow offers to hundreds of communities throughout the country.

The family-friendly event featured onsite pet adoptions through local rescues, such as Clermont to the Rescue, Sweet Dreams House Rescue, and League for

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Animal Welfare, a Yappy Hour featuring Yuengling and White Claw, car show, silent auction, food/drinks for all ages, games and a live concert by renowned country singer and Camp Bow Wow Milford Owner, John Carter. All proceeds from the event will benefit the rescue shelters.

Camp Bow Wow Milford brings to the area highly skilled pet experts specializing in top quality animal care. The state-ofthe-art facility offers residents a fun, safe and upscale atmosphere for dogs to play, socialize and receive copious amounts of love and attention. Pet parents have the option of both daytime and extended overnight care, full-service grooming and dog training. The new facility features 4

large indoor and outdoor play yards, tiny tot play area for tea cup pups, live camper cams so parents can keep an eye on their pup throughout the day, climate controlled atmosphere and more. www.campbowwow.com/milford

U.S. Lawns Deploys JobBot.Ai to Help Franchisees Streamline Hourly Recruitment The secret to success is to help franchisees build rock-star teams.

This was the sentiment when U.S. Lawns deployed JobBot.Ai to help its franchisees recruit and hire hourly employees.

Amid the most challenging labor markets in decades, U.S. Lawns has turned to artificial intelligence (Ai) to help all its franchise owners tackle some of the most difficult challenges with recruiting hourly workers.

Founded in 1986, U.S. Lawns services commercial customers through a nationwide franchise network in over 260 locations, providing customized grounds care and snow & ice management services to corporate campuses, retail centers,

industrial parks, multi-family residential communities and other commercial customers.

The company has installed JobBot. Ai, which provides intelligent chatbots that contact and screen job applicants on behalf of franchisees. The Ai automates critical tasks involved with hourly recruitment, contacting applicants immediately whenever they apply and responding to calls and text messages.

Jobbot works continuously 24/7 to screen candidates and schedule interviews,

liberating franchisees and their staff from such tedious and time-consuming work, allowing them to focus instead on growing the business.

“Hiring the best people is the key to our continued growth,” said Ken Hutcheson, President of U.S. Lawns. “Besides bringing efficiencies throughout the organization, we want to enable our franchisees to take advantage of new technologies like JobBot.Ai that can help them achieve better outcomes.” www.USLawnsFranchise.com

Forbes Names BrightStar Care Best LowInvestment Franchise in America National In-Home Care Agency Ranks amongst Industry Elite on Annual List Forbes Magazine has named BrightStar Care the best lowinvestment franchise in America, in a report released last week. The brand ranked No. 1 in the category of companies with an entry cost of up to $150,000.

In an effort to give investors who are looking to buy a franchise a glimpse into how different franchises’ health and appeal measure up, the list serves as a great starting point for research on the wide array of opportunities available within franchising.

“BrightStar Care is honored to receive this prestigious ranking from Forbes magazine. The BrightStar Care franchise opportunity is one with great purpose, and we couldn’t do it without our outstanding franchise partners,” said Shelly Sun, CEO and cofounder of BrightStar Care. “No matter which BrightStar Care location you or your loved ones are near, our entire system of franchise partners are working hard every day to maintain our well-earned reputation.”

Competition remains fierce in the healthcare field. In fact, in 2018 healthcare employment surpassed 16 million, making it the largest and fastest-growing industry in the U.S. economy. With the demand rising, along with the number of independent and franchise brands, BrightStar Care continuously comes out on

top. The company is the only national home care or home health care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception and in 2018, the BrightStar Care ranked No. 75 on Entrepreneur Magazine’s Franchise 500 list.

For more information on BrightStar Care please visit www.brightstarcare.com

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Puroclean Achieves Several Top Franchise Awards PuroClean, a leading restoration and remediation franchise, recently received top awards from renowned franchise organizations, including Franchise Business Review, Franchise Times, and Franchise Direct.

DreamMaker Bath & Kitchen Celebrates Twenty Years of Being a Leader in the Remodeling Industry

The announcement is a testament to the company’s ongoing growth and achievements in franchise owner satisfaction, following a change in ownership just four years ago. Recent honors include Franchise Business Review’s (FBR) ranking of PuroClean at number 22 in the Top 50: Large category for companies with 130300 units in their annual Franchisee Satisfaction Awards. FBR also identified PuroClean as a Top Low-Cost Franchise for 2019, one of only 97 franchises to achieve the award for high franchisee satisfaction and an investment of under $100,000.

“In 2015, Vice Chairman Frank Torre and I came on board with ambitious goals to drive PuroClean’s growth in North America, while elevating our brand through new opportunities,” said Mark Davis, Chairman and CEO at PuroClean. “We believe wholeheartedly in servant leadership, working to build a team that is dedicated to a collective mission, and we are proud to receive honors like these, which support our long-term vision for the company.”

Additionally, Entrepreneur magazine ranked PuroClean at number 35 on its list of Top Low-Cost Franchises for 2019, while Franchise Times named PuroClean a 2019 best buy in their third annual, consumer-focused Zor Awards program. Lastly, the company was ranked number 62 in the annual Top 100 Global Franchises from Franchise Direct.

For more information on the PuroClean franchise system, contact 800-351-2282 or visit www.puroclean.com/franchise

DreamMaker Bath & Kitchen is celebrating its 20-year anniversary with continued strength and recognition as a leader in the home remodeling industry.

The company’s roots go back to 1970 in restoring existing fixtures and evolved through several generations finally arriving to a full-service kitchen, bath and interior remodeling company in 1999. DreamMaker conducted national research to rechristen the company’s name to DreamMaker Bath & Kitchen; a brand committed to enhancing lives and improving homes.

Doug Dwyer, President and Chief Stewardship Officer (CSO) of DreamMaker, led the company through this change and ultimately purchased the company in 2003.

“At DreamMaker, we believe in people first, profit second, but both are essential.,” says Dwyer. “Throughout our franchise’s history, we have sought to treat everyone with respect and integrity. We believe that our focus on Respect, Integrity and Customer Focus ensures customer satisfaction, and this results in customer loyalty, more referrals, and a sense of dedication and higher calling for our teams.”

Under Dwyer’s leadership, DreamMaker Bath & Kitchen has received nearly 20 Guildmaster Awards for Exceptional Service and has been selected as one of over 200 North American builders, remodelers, developers and contractors recognized by GuildQuality for their superior delivery of customer care.

Left to right: PuroClean Director of Marketing Alex Pericchi, President and COO Steve White, and VP of Franchise Development Tim Courtney showcase PuroClean’s Franchisee Satisfaction Award from Franchise Business Review

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A tradition of innovation and strong core values are fueling DreamMaker’s growth to serve and enrich people’s lives with dignity, excellence, humility, and respect. Dwyer says. “We never stop looking ahead and it’s this tireless attitude that has made us who we are today.”

Visit DreamMakerFranchise.com to learn more.

ASSISTED LIVING LOCATORS FOUNDER & CEO ANGELA OLEA NAMED ONE OF AZ BUSINESS MAGAZINE’S MOST INFLUENTIAL WOMEN IN ARIZONA BUSINESS Assisted Living Locators Founder & CEO, Angela Olea was named one of “The Most Influential Women in Arizona Business for 2019” by AZ Business Magazine.

Olea and the other honorees will be recognized at an awards banquet in August and will be featured in the July/August issue of AZ Business Magazine.

“The Most Influential Women in Arizona Business” award recognizes women leaders who demonstrate professional excellence, innovation, and community impact. The entire list of the 2019 class can be found here.

“It’s an honor to be included alongside so many amazing women that are shaping Arizona business,” said Olea. “I’m proud that through my company, I help seniors

and their families find the right care option and peace of mind.”

Olea is a highly passionate and accomplished business leader in the senior care industry. She is also a visionary, founding the nation’s first senior placement franchise business. A registered nurse, Olea initially launched Assisted Living Locators in response to seeing aging patients have unnecessary hospital readmissions and a lack of community support.

Today, as Assisted Living Locators CEO, she has built the company into a nationally acclaimed senior placement and referral agency, matchmaking seniors with caring providers for over a decade. With 110 franchise office locations in 34 states and the District of Columbia, Assisted Living

Locators is one of the largest organically grown senior placement and referral businesses in the U.S. To learn more, visit www.assistedlivinglocators.com

New GreenLight Mobility Franchise Provides Solutions for Home Safety and Accessibility “This market is rapidly expanding both because of an aging population that desires the freedom of staying at home and an evolving healthcare system that aims to get people out of rehab centers and back home,” said Karen Frank, CEO and co-founder of GreenLight Mobility. “After growing our business across New Jersey, we want to provide others with the same opportunity

that has helped us serve a population in need and build our own business.”

Baby Boomers have ushered in a spike in the senior population that will continue into Generation X. And most Americans in their retired years would prefer to stay at home.

GreenLight Mobility’s affiliate business in New Jersey has

But, there’s one significant challenge the growing aging population faces: Sixteen million U.S. seniors have at least one disability threatening their hopes of remaining in a home they love.

2007. With low overhead — no need for expensive retail leases —

Enter GreenLight Mobility, a new franchise model founded by a physical and occupational therapist couple and a seasoned franchise executive that makes homes safe and accessible for seniors and people with disabilities.

witnessed a more than 25 percent increase in revenue over the past two years and consistent year-over-year growth since launching in franchise owners can run a home modification business from home with just a small warehouse for products. Initial franchise fees are $43,500, but GreenLight Mobility is offering a $5,000 discount to the first four owner-operators.

For more information, visit GreenLightMobility.com or call (973) 946-8330.

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Cover Story: The Junkluggers

One Junk Lugger’s Journey to Mobile Franchising As children, we typically set outlandish expectations for what we want to be “when we grow up.” For me, my original goals were to become either a cowboy or real estate investor.

In the end, I took the unexpected route of becoming the founder and CEO of an eco-friendly junk removal service…

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Quite far from the wrangling and financial work I once envisioned for myself.

them mentioned how he made $100 by

Ultimately, what inspired me to take the path less traveled to the junk business was the opportunity to unite my passion for environmental sustainability with one simple consumer benefit: Convenience.

To that neighbor, the convenience that

Simplicity is key – always has been, always will be The year was 2004, and I was a 21-year-old student at the University of Connecticut.

While studying abroad, some friends and I had a conversation during which one of

hauling away a neighbor’s refrigerator. came with the young man lugging the old appliance was worth the price.

I realized this was something I could do in my hometown of Trumbull, Connecticut, as a way to make some extra cash, but I could take it a step further by ensuring the stuff I hauled would find new, sustainable homes. Upon returning home from that trip abroad, I began informing neighbors of my new business endeavor, which eventually became known as “The Junkluggers.”

“With convenience as a main selling point, I knew my business’s success was dependent on mobility.”

The modern necessity for business mobility

“Turning our business-on-wheels into a franchise-on-wheels was the right move, helping us continue growing without compromising service quality.”

My mission from the start was to take any unnecessary junk off neighbors’ hands and deliver it to local donation centers and recycling facilities, keeping as much out of landfills as possible.

From my very first job, I noticed the “junk” I was hauling away was often much more than that – it had sentimental value to my customers, and I started forming personal relationships with them through the business.

Put your business on wheels, and growth will follow…

Early on, it became clear that in addition to our eco-friendly mission, the convenience of my business model was an extremely attractive asset as well. Demand was high for professional manpower to take care of junk-hauling so home and business owners wouldn’t have to themselves. At the time, there was no other business like mine that made this process both convenient and ecofriendly as well as offered tax-deductible receipts.

With convenience as a main selling point, I knew my business’s success was dependent on mobility. After first borrowing my mom’s SUV for pickup, I finally purchased “Old Rusty”, a semi-reliable old dump truck that enhanced my ability to bring

the business straight to customers. With the support of Old Rusty, The Junkluggers expanded beyond my hometown, and before I knew it, I was overseeing operations in New York and northern New Jersey.

As expansion continued, the time came for me to trade in Old Rusty for a vehicle made for my growing mobile business: the bright green trucks, still used today by The Junkluggers, which consist of industrystandard-sized dump trucks custom built to allow for a smooth junk removal experience.

With growth comes the opportunity to franchise By 2013, our rapid growth made it difficult to manage all operations through one corporate base. If we intended to keep up our reputation for efficiency, we needed to adopt a better method for expansion.

The concept of franchising was foreign to me at the time, and I wasn’t sure how the mobility of our business would translate to expanded ownership. But sure enough, turning our business-on-wheels into a franchise-on-wheels was the right move, helping us continue growing without compromising service quality.

Fast-forward to 2019, and The Junkluggers is now celebrating its 15th anniversary.

Our growing franchise network currently consists of around 200 employees manning nearly 80 trucks across the nation.

Throughout the last decade and a half, much has changed, but our eco-friendly mission has remained. To-date, we have kept 50 million pounds of junk from landfills with a goal to send zero percent of reusable junk to landfills by 2025.

Had we not evolved to continue operations through franchising, we would have compromised the pillar of convenience our brand was built on. While the key services we provide may not be available through a typical brick-and-mortar store, we equip our franchisees with something even better for today’s modern market driven by e-commerce: a vehicle that is essentially a giant traveling billboard, which brings a necessary service straight to the customer’s doorstep while simultaneously giving back to the communities where those customers reside.

Looking back, I now realize the business I launched in 2004 was perhaps ahead of its time. The revelation I had as a young college student that “convenience sells” is an essential component of the business world today, and so is an increased awareness of our environmental impact.

As we advance further into the 21st century, I feel confident that demand for the foundational aspects of The Junkluggers will only increase, and I look forward to continuing to provide them through our growing network.

Interested in bringing the eco-friendly, mobile services provided by The Junkluggers to your community?

Contact josh@junkluggers.com for more on our franchise opportunities. www.junkluggers.com/franchiseopportunities

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on the road A lot of businesses nowadays do not have a stable location as a place of business. In the modern world, it’s easy to change traditional business to suit the needs and demands of the American public.

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As more people are opting for convenience, and willing to pay for time saving services, the franchise world has opened its doors to new opportunities. Using technological advancements to work with people in different manners and widen options to appease many, franchising has adjusted easily to new age ideas.

A mobile business is one of the most easily accessible franchise options for those interested in a small start up with a lower investment fee. Without a location or sometimes many employees, the fees and operation expectations are lower.

Mobile businesses are a great opportunity to create your own schedules accordingly and create a decent work life balance that is truly the business owner’s ultimate goal.

There were over 28 billion small businesses in the US in 2017 - some of those mobile business options. The benefit of starting a small business as a franchise has numerous benefits.

A franchise is an ideal option in this case, because a list of clients may come along with the investment, as well as name brand usage and reputation. Most franchises offer marketing and tech support, while ongoing training and set up.

Running one’s own small business would require a lot of time, effort and resources, while in the case of a franchise, an owner can easily step away from the business

“A mobile businesses is one of the most easily accessible franchise options for those interested in a small start up with a lower investment fee.” and likely have it run by a few employees.

The support and expertise of a franchisor, allows investors to create a more balanced schedule with more personal freedom.

The mobile franchise offers a variety of opportunities for franchisees to considerthe choices allows owners to play to their strengths or pursue a business passion that they always dreamed about.

Food Trucks The food truck has become more popular and trendy in the last couple years. Most cities fill their streets with hot dogs, scones, burgers, perogies straight from the van.

There are now festivals, concerts, food competitions focused on the growing fad of food trucks. What was once a quick fix for hunger now includes higher end options, with real meals being served on the street.

This allows franchisors to choose their destination, work with employees to best fit their their lifestyle and also network connections with other local businesses for further profit. The downside of a trending business is the idea that it could eventually lose traction and interest. A franchise tends to have a stable reputation before setting up for business, with support a

small food truck could be profitable and easy to manage. For those interested in the festival and concert lifestyle, they could run the franchise on the ground themselves and enjoy all the extra bonuses that come with it.

Social Media Social Media platforms have become a part of everyday business – a free marketing tool that can gain customers through following. Though it’s free and accessible, it’s not always easy to navigate for a lot of businesses. In 2017 it was calculated that 90% of US businesses use social media for marketing purposes (Statista.ca) and that number continued to climb.

Social media assistance tends to be outsourced by most companies to get the job done. This provides a new opening for franchises, social media businesses focused on communications and marketing work for other companies and flood their pages and keep their content up to date.

Some franchisees interested in this field would potentially have a background in social media, but digital marketing expertise would not be necessary for success or profit. A franchise would offer a roster of clients and branding keeping business simple and easy.

Household Services People used to have the time and space to tend to a lot of the common household chores and upkeep. Nowadays, there are long rush hours, afterschool activities, and ongoing events so time is less

“There are now festivals, concerts, food competitions focused on the growing fad of food trucks. What was once a quick fix for hunger now includes higher end options, with real meals being served on the street.”

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“Dog walking and pet sitting is now available as a franchise. . . . 68% of US households owned a pet in 2018 and tend to need additional help to care for their creatures.”

available. The modern world has provided many conveniences, as well as business opportunities. Franchises have answered the call to household duties and mobile franchises offer different options to adhere to such needs.

Gardening and Landscaping is a common outsources chore that families take advantage of, while everyone wants to have the greenest lawns and fullest gardens, they don’t have the time or dedication to meet their needs.

Maid service is a franchise options with great branding and insured clients. A franchisee would allow a lot of their employees to tend to clientele and run the mobile business for them, while they remain dedicated to the operations and management.

Dog walking and pet sitting is now available as a franchise. Though you’d be competing with local businesses, customers would prefer a stable franchise that is reliable and guarantees services. 68% of US households owned a pet in 2018 and tend to need additional help to care for their creatures. Whether it’s during regular work hours while owners are away or during a family vacation, there are a lot of opportunities to gain a large clientele in this industry, plus if a franchisee is a pet lover, working on the ground could allow them to follow a passion.

The mobile franchise is an ever growing business opportunity that is easy to start and maintain. With nothing tangible to operate and likely a smaller employee pool, franchisees can run their business from their home or work directly in the field.

Though it has a lower investment, there is plenty of room to grow. As a franchisee gets a grip on one mobile franchisee, they could eventually run multiple in the same field if the customers are there and the market is demanding.

An ongoing concern with mobile business is competing small business owners and freelancers. A person willing to walk and sit dogs can simply load their talents on a facebook page and reach out to clients locally. Though that may sound lucrative and cost less upfront, a franchise offers available clients and branding which is the key to success and profit. Starting a small

“As more people are opting for convenience, and willing to pay for time saving services, the franchise world has opened its doors to new opportunities.”

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business can be risky and unpredictable but a franchise offers support, training and a template that will generate profit.

ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

NOBODY GETS TO THE TOP BY ACCIDENT!

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Expert Advice: Christopher Conner | President of Franchise Marketing Systems

Taking Your Business to the Customer Convenience is king in today’s market. People want what they want and they want it quick and easy.

Remember back when the idea of the drive through food service model redefined what we knew and understood about convenience? Nowadays, the idea of a drive through is pretty old school in terms of how convenient products or service are delivered considering the Amazon effect where people expect products to literally show up on their door step within a day’s time.

This trend towards convenience has carried over into franchising in a big way and has shown up in a wide range of different industries. Consumers today want their automotive services done at their home, elderly family members taken care of in their own home, groceries to be delivered and food to show up on their doorstep. All of this translates to more business opportunities centered around convenience and driving dollars towards businesses which make the transaction easy for the customer to receive their goods and services.

Mobile franchises have emerged in a wide range of market segments making this trend even more evident.

Fundraising University for example is a

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mobile franchise model where franchisees go to the schools and customer directly and onsite in a territory franchise model.

It’s a unique business model in a fun market segment that makes the process for schools to raise funding for activities and programs.

Along those lines, the senior care industry is full of mobile franchise opportunities - Goshenite is a new franchise brand, but has all of the potential you’d want to see in a mobile services franchise model.

Not only does Goshenite provide senior transportation services, but also publishes a senior-focused magazine pulsation and puts on shows specific to the senior market. Franchisees have a multi-pronged revenue model with the lower investment of a mobile operating model.

Miraculum Fire is a new one that brings innovative technology to the market through a fire suppression formula. The patented formula can be sprayed on anything and make the item resistant to fire (think homes, furniture, baby’s clothing, etc) - the possibilities are endless and the mobile service model allows a franchisee to take the business to the customers.

Kids Kab is a California-based franchise that transports children and provides a professional, safe service for busy parents who have to shuttle their kids to and from the myriad of activities every household is involved in. I know the Conner House could use these services virtually every day with the 3 and 6 year old that live there.

“Mobile franchises have emerged in a wide range of market segments making this trend even more evident.�

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“Consumers today want their automotive services done at their home, elderly family members taken care of in their own home, groceries to be delivered and food to show up on their doorstep.”

In the education space, we have a new franchise system by the brand Nexplore which is a mobile services education business providing STEM-based, Math and Science at the school itself through after school programs. The classes are customized to the students, convenient to get to and make learning fun all of which play exactly to today’s market for education services.

The possibilities and number of brands working in mobile franchising are virtually endless. My work as a franchise consultant exposes me to a lot of great brands and amazingly innovative entrepreneurs. Over the past 17 years, I’ve seen trends come and go in a variety of industry segments.

I don’t think that is the case with mobile franchising. People want and demand convenience and today, the credibility of a business isn’t dependent on a brick and mortar location like it was 10 years ago. People have the opportunity to start a business with a lot less money invested and can create a business that in most cases offers higher levels of profitability due to the lower overhead and operating structure.

Brands such as Junk King, Restoration 1 and others have become national brands in a relatively short time period playing to these elements in the franchise

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industry. People want good value for their investment and there are a lot more people who can invest $150k than there are who can put together $500k for a fixed location franchise.

In my experience, mobile franchising is not for the faint of heart when it comes to marketing and selling. Some fixed location businesses can allow a franchisee the luxury of opening their doors in the right location and not have to pull customers in the door with aggressive selling. Mobile franchising relies on the aggressive salesminded person to drive the new business development. Successful mobile franchise owners know how to acquire business and enjoy the marketing activities that come with developing new relationships and being in control of their own destiny.

In my opinion, if you are a go-getter, enjoy business development and are looking for the best return on investment, mobile franchises make an incredibly compelling opportunity. In addition, mobile franchises can allow you the opportunity to work from home creating an awesome work-life balance opportunity.

Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the

Chris Conner

franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work.

His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. For more information on how to choose the right food service franchise, contact Chris Conner at Chris.Conner@FMSFranchise.com www.fmsfranchise.com

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Expert Advice: Ryan McLaughlin | Senior Franchise Consultant | BELFOR Franchise Group

Want Your Business To Grow But Don’t Know How?

Follow These 3 Steps

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Owning your own business is the epitome of the American dream.

While this is an aspiration for many, it can prove to be difficult to get your company up and running and ultimately become profitable.

If you find that you’re struggling to get operations moving or just have hit a plateau in your independent entrepreneurial aspirations, you may want to consider joining something that will give you the support you need to succeed.

Franchising provides opportunities to expand your existing business. What many small business owners don’t realize is that converting an existing business into a franchise poised for growth is not only possible but is quite easy. At BELFOR Franchise Group, we consider each conversion a true partnership and take the time to help potential franchisees make decisions that will truly benefit their life.

Here are a few steps to help you through the discovery process:

1

Start with the foundation

When considering whether you want to become a franchisee or not, consider why you began your business in the first place. Going back to the foundation that drove you to venture out on your own will help you evaluate your long-term goals.

Did you open your business because you wanted to operate autonomously? Was it for max profit? Or was it just a lifelong dream of yours? All these questions will help you realize if converting to a franchise is the right opportunity for you.

2

Assess your strengths and weaknesses

Take a deep dive into what makes your independent business thrive and what you need improvement on. When researching potential franchise companies, having a

“If you have taken the time to evaluate your foundation, assess your strengths and weakness, and get to know the potential franchisor and decide converting is the right decision for you – Congratulations! The hardest step of converting is in the decisionmaking process, so now comes the easy part.”

strong understanding of your strengths and weaknesses can help you focus on which franchising packages would make the strongest impact. This will also help you have a better understanding of what you are looking for in a potential partnership.

3

Develop relationships and be patient

Take your time to put in the effort to truly get to know the franchising company you are considering converting to. Spend ample time with the staff and understand their culture. Ask yourself: Do I share the same values as this company? Will this company support my long-term goals? Is this a company I really want to belong to? This is vital to succeeding if you do decide you’d like to transition.

Justin Johnson, owner of 1-800 WATER DAMAGE of South Metro Milwaukee, a water damage restoration company and BELFOR Franchise Group franchise, says following these steps were vital to his overall success. While operating his own restoration business, Johnson realized he was lacking the support he needed to succeed. Cynical by nature, he had a hard time trusting potential franchisors. He was patient and developed a strong rapport with the team at BELFOR Franchise Group before ultimately making his decision to convert. After deciding our culture fit in line with his long term goals, his business began to expand he saw his overall bottomline increase.

If you have taken the time to evaluate your foundation, assess your strengths and weakness, and get to know the potential franchisor and decide converting is the right decision for you – Congratulations!

The hardest step of converting is in the decision-making process, so now comes

Ryan McLaughlin

the easy part. Once you agree to your new partnership, you can begin transitioning, rebranding and seeing an increase in your net profit, all while knowing that you have the backing of an established brand to support you.

Letting the experts work for you while still operating independently – seems like a new American dream we can all get behind.

Ryan McLaughlin grew up working at his family’s property restoration company. Over the years, he has developed his expertise in the field working as a restoration technician, project manager, safety coordinator, estimator, project auditor, and coach.

Ryan has been a BELFOR family member since 2003. In 2014, Ryan joined BELFOR’s nationwide training team working towards company standardization and implementation of best practices. Currently, Ryan is a senior franchise consultant, developing BELFOR Franchise Group brand, 1-800 WATER DAMAGE. www.belforfranchisegroup.com

Franchising USA

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Expert Advice: Scott Walker | President and CEO | Screenmobile

When Looking For a Franchise,

Look For One That Prioritizes Technology “Developing new strategies – especially tech-enabled ones – to facilitate procedures for franchisees can give the franchise a leg-up over similar concepts, and help franchisees complete more jobs more efficiently, driving business.”

Scott Walker

In today’s fast-paced world, technology drives business outcomes more than ever before. And it’s no different in the franchise industry.

Franchise brands that are technology forward drive better results and ultimately, stronger profitability for franchisees.

But, sometimes franchisors may not realize how technology can not only improve the customer experience (which helps to drive sales), but also how developing new tech can better support franchisees and their day-to-day operations.

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For example, at Screenmobile, we recently developed a new mobile app that allows franchisees to connect with vendors, simplifying and expediting the procurement process of materials. This allows them to spend more time marketing and completing jobs, which helps their bottom-line.

Incorporating technology at the consumer level (e.g. a consumer mobile app to schedule appointments or services, or a website that has scheduling enabled with no phone call required), allows customers to easily interface with your brand.

Innovations like these help brands gain a crucial edge over the competition.

And, as a franchisor, isn’t that our number one priority?

Improve Franchisee Operations

Although developing the app, which we did in-house, took blood, sweat and tears, in the end it’s well worth it. A franchise’s willingness to innovate demonstrates to franchisees the franchisor’s dedication to their business.

At the franchisee level, technology can help franchisees and their employees complete jobs with greater ease (e.g. what Screenmobile created with our vendor app).

This allows our franchisees to finish more jobs or transactions in a day’s work.

With over 30 years as a franchisor, we’ve learned a lot about how investments in technology help our business. Here are three key ways tech drives a franchise brand’s overall strategy.

Giving franchisees the necessary tools to be as efficient as possible is important to keeping their businesses profitable – and improve their satisfaction with their investment.

Increase Revenues Developing new strategies – especially tech-enabled ones – to facilitate procedures for franchisees can give the franchise a leg-up over similar concepts, and help franchisees complete more jobs more efficiently, driving business.

Additionally, new technology developed explicitly for franchisees allows them to focus on other aspects of the business as they’re spending less of their efforts doing “busy work.” Having a technology system that frees up a franchisees’ time can help the business long-term as the franchisee can focus on running the business in a

“When researching franchise opportunities, it’s vital for prospective franchisees to dig deep into the technology capabilities of the franchisor.” more strategic, big-picture way, rather than constantly worrying about smaller tasks like researching and coordinating with vendors.

Also important, these tech investments and developments demonstrate to franchisees that the franchisor values their time, and is always on the lookout for ways to optimize and support their business.

Stay Ahead of the Curve No matter how you look at it, the world is moving towards everything being techenabled.

To stay ahead of the competition, brands need to take initiative and be at the forefront of advancements in technology.

Customers want to easily interact with a brand – and they want to do it on their

time. So, if a franchisor is always playing catchup on the technology front, customers will go elsewhere and franchisee revenues will suffer.

Ultimately, this will cause franchisees to become frustrated and prospective franchisees will be skeptical of the franchisor’s ability to support them.

At Screenmobile, by ensuring that we are always searching for ways to better support our franchisees, we are hoping to keep them with us for longer – in fact, our franchisees have a 99 percent rate of renewing their franchise licenses with us.

We’re always on the lookout for ways to innovate and simplify their processes and systems, so they can grow their business and take time to focus on what’s important to them.

So, when researching franchise opportunities, it’s vital for prospective franchisees to dig deep into the technology capabilities of the franchisor. Ask questions like what consumer-facing technology systems they have in-place, and ask to review analytics and results from those systems. Also, how do they innovate to best support franchisees and their dayto-day operations? What are their tech plans moving forward?

Gaining a firm understanding of these points will help you make a smarter investment in a franchise that will set you up for continued success.

Scott Walker is the CEO and president of Screenmobile – a nationwide leader in screen doors, windows, porches and screen repair. Walker and his family founded Screenmobile in their garage in 1980 in Glendora, Calif. After nearly 40 years in business, Screenmobile has grown to more than 100 licenses across the U.S. www.franchise.screenmobile.com

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Don’t miss an issue

Expert Advice: Scott Walker | President and CEO | Screenmobile

Get the App Ashley Winkle, a multi-unit owner with her husband, Steve, said the couple decided to invest in Office Pride because their personal beliefs aligned so closely with the brand’s core values.

“Steve and I know who we are and what we believe. We wanted whatever business we opened to reflect those strong beliefs and values.”

COV ER STO RY

COV ER STO RY

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O F F I C E PR I D E

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“Success can be measured in many ways, but for me, it is important to grow the company the right way, with integrity and with franchisees who are happy and proud of the way they conduct their business.” - Todd Hopkins

When Todd Hopkins founded Office Pride Commercial Cleaning Systems® in 1992, he laid out core values for the brand that reflected his own strong beliefs.

Hopkins and his company have maintained a strong commitment to those values over the last 27 years.

“I was determined to build a company that would deliver total customer satisfaction while also adhering to high ethical standards,” Hopkins says. “I created our core values and built the business on those principles, and we continue to live and work by them every day.”

Core values represent an organization’s fundamental beliefs and dictate how members of the group should behave.

Core values also help determine whether an organization is fulfilling its goals.

Although companies occasionally will

update their mission statements as their industries and the world change, core values should stand the test of time.

Office Pride’s core values are: • Honor God • Always do what is right • Increase brand value • Demonstrate honesty, integrity and a hard work ethic • Total customer satisfaction • Go the extra mile • Persevere with a servant’s attitude • Accountability to commitments “How we do business is just as important to us as the excellent service we provide to our customers,” Hopkins says.

Franchisees Embrace the Values From the beginning, Hopkins knew that to build a franchise system of which he would be proud, he had to attract franchisees who shared his commitment to the core

“I created our core values and built the business on those principles, and we continue to live and work by them every day.” - Todd Hopkins

values. For that reason, the brand’s core values have always been front-and-center in franchise development materials, and the company recently changed its tagline to “Our Values Make Us Different®.”

Franchisees frequently cite Office Pride’s commitment to its core values as being one of the primary factors that led them to choose the franchise system.

Ashley Winkle, a multi-unit owner with her husband, Steve, said the couple decided to invest in Office Pride because their personal beliefs aligned so closely with the brand’s core values. “Steve and I know who we are and what we believe. We wanted whatever business we opened to reflect those strong beliefs and values. When we found Office Pride, it surprised us how closely the organization’s core beliefs lined up with our own and made us want to dig deeper with the company. Three years later, I can honestly say Office Pride truly represents each of the values listed, and we are proud to be franchisees.”

Karie of Office Pride T HTruitt E M AGA Z IofNRapid E FCityOR Rapid Valley in South Dakota said the franchise’s devotion to and sincerity about its core beliefs sold her and her husband, Andre, on the brand. “Anybody can say things like, ‘We value honesty’ and ‘We value integrity.’ But when we talked to the people at Office Pride, we could tell they really did share our core beliefs and values,” Truitt says. “That ‘Honor God’ was the No. 1 core value was so important to us.”

She says their respect for the brand has only grown the longer they have been with the company. “We have seen, time and again, the leadership demonstrate that they are committed to supporting the franchisees and that they will step up and do whatever is needed to honor those core values,” Truitt says.

Values-Infused Customer Service Chris Middleton, a multi-unit owner with three locations in Indiana and Tennessee, says the core values, especially honesty and integrity, are representative of how the franchise owners deal with their customers.

“We try to be as open and honest as possible,” he says. “A lot of people try to

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and fix them instead of making excuses.

People appreciate that.”

OFFICE PRIDE

Middleton says the core values also have attracted a certain type of person to the company, and that has benefited the franchise system as well as the franchisees.

“As we come together and get to know each other, we have become a big family,” he adds. “We are always calling each other and asking for one another’s opinions or help in solving problems. When we say we work together, we mean it.”

BUILDING A SUCCESSFUL FRANCHISE ON STRONG CORE VALUES

Hopkins says he could not be more pleased with the way Office Pride has grown.

“Success can be measured in many ways,” he says, “but for me, it is important to grow the company the right way, with integrity and with franchisees who are happy and proud of the way they conduct their business.”

INNOVATION:

Hopkins adds, “Our core values have set a high standard for how we serve customers, who can see and feel the difference, and TO LIVE they appreciate that HOW difference.”

AND BREATHE FRANCHISE COMPANY

INPride YOUR For more information on theIT Office Commercial Cleaning Services franchise opportunity, please contact Rich Helm at RichHelm@OfficePride.com or visit officepridefranchise.com Franchising USA

SPECIAL FEATURE

ON THE ROAD FRANCHISING

LATEST NEWS

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cover up N issues.

F RA C HButI SweEadmit E Sour mistakesVOL 07, ISSUE 9, JULY 2019

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

www.franchisingusamagazine.com Franchising USA

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ex per t advice

Ellen Kearns and Matthew Steinberg | Constangy Brooks Smith & Prophete

DOL’s Proposed Rule Clarifies When Franchisors and Franchisees are Jointly Responsible for Complying with the Fair Labor Standards Act

Franchising USA

Ellen Kearns

In a case called Chen v. Domino’s Pizza, Inc.,1 a federal district court noted that “courts have consistently held that the franchisor/franchisee relationship does not create an employment relationship between a franchisor and a franchisee’s employees.”2 But these cases pre-dated the arrival of David Weil as the Wage and Hour Administrator at the Department of Labor (DOL).3 Before joining the DOL, Weil had been a professor at Boston University, where he wrote a report4 asserting that employers and employees have been “fissured” by, among other things, franchising relationships, and recommended as a solution that the DOL make franchisors directly responsible for the employees of their franchisees.

Under Weil’s leadership, the DOL issued an Administrative Interpretation5 on joint employment which stated that joint

“The proposed rule is a positive development for the franchising industry, but it is not a silver bullet. Businesses must still be aware of the law in the locations where they operate.”

Matthew Steinberg

employment under the FLSA is “notably broader than the common law,” and rejected any notion that only an entity which exercises control over employees can be a joint employer.

The appointment of a new Secretary of Labor, Alexander Acosta, in June 2017 appears to have abated the DOL’s focus on the breadth of joint employment. One of Acosta’s first acts as Secretary was to rescind the Obama-era joint employment Interpretation. Two years later, on April 1, 2019, the DOL issued a proposed joint employment regulation.

Proposed Rule Benefits Franchising Industry The DOL’s proposed rule codifies many aspects of a 1983 decision from the Ninth Circuit Court of Appeals called Bonnette v. California Health & Welfare Agency.6 In Bonnette, the court was asked to decide whether a state welfare program for the elderly and infirm which funded in-home chore workers was a “joint employer” of those workers (it was not disputed that the patients for whom the in-home chore workers provided services were also employers).

In response, the court announced a nonexhaustive four factor joint employment test which focused on whether the alleged joint employer:

1. Has the power to hire and fire the employees; Franchising USA

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ex per t advice

Ellen Kearns and Matthew Steinberg | Constangy Brooks Smith & Prophete

“The DOL has put a thumb on the scale, bringing some clarity to a murky area of franchising law.”

2. Supervises or controls employee work schedules or conditions of employment; 3. Determines the rates and method of payment; and 4. Maintains employment records.7 The DOL’s proposed rule also uses these four factors to determine joint employment status. However, the proposed rule departs from Bonnette in one significant way: the potential joint employer “must actually exercise – directly or indirectly – one or more of [the] indicia of control.” In other words, businesses which have a contractual right to control another entity’s employees but do not exercise that control will not be considered joint employers. The proposed rule also makes clear that “The potential joint employer’s business model – for example, operating as a franchisor – does not make joint employer status more or less likely under the Act.” The DOL’s proposed rule will be of particular importance in the franchising industry - in fact, it gives a hypothetical example which address franchising head on:

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• A franchisee of a global hospitality brand which provides the franchisee with employment-related forms and documents to be used in operating the business: a hypothetical franchisee owns a hotel and licenses the hospitality company’s brand. Under the franchise arrangement, the hospitality group provides the franchisee with a sample employment application, employee handbook, and other business documents. Under the licensing agreement, the franchisee is solely responsible for hiring and firing employees, setting the rates and method of pay, maintaining personnel records, and supervising its employees.

Under the proposed rule, the hospitality brand is not a joint employer of the franchisee’s employees because it does not exercise control over them – according to DOL, the fact that the hospitality brand provides form employment documents is insufficient to establish a joint employment relationship.

Conclusion The proposed rule is a positive development for the franchising industry, but it is not a silver bullet. Businesses must still be aware of the law in the locations where they operate. For example, the Fourth Circuit Court of Appeals has rejected the Bonnette test and may be unlikely to give credence to the DOL’s

new rule. The Second Circuit has rejected use of the Bonnette factors as being too narrow – instead, it uses its own test. State law may also be broader than the new regulation. Nevertheless, the DOL has put a thumb on the scale, bringing some clarity to a murky area of franchising law.

Ellen Kearns is a partner with Constangy, Brooks, Smith & Prophete, where she represents management in a full range of traditional labor and employment issues. She can be reached at ekearns@constangy.com. Matthew Steinberg is an attorney with Constangy, Brooks, Smith & Prophete, and represents a diverse range of clients in employment litigation.

1. 2009 WL 337336 (D.N.J Oct. 16, 2009).

2. Id., Citing to Abdelkhaleq v Precision Door of Akron, 2008 WL 3980399, *4 (N.D. Ohio Aug. 21, 2008) (“the shared right to use the brand name of manufacturer or distributor between a franchisor and a franchisee does not make the two a single entity for purposes of FLSA.”) (quoting Marshall v. Shan-An-Dan, Inc., 747 F. 2d 1084 (6th Cir. 1984); Singh v. 7-Eleven, 2007 WL 715488, *5 (N.D. Cal. March 8 2007) (no employment relationship exists between a franchisor and franchisee’s employees absent franchisor’s control of the day-to-day operations); Howell v. Chick-Fil-A, In., 1993 WL 603296, *5 (N.D. Fla. Nov. 1, 1993) (the owner/operator of a fast food franchise is not an employee of the franchisor and, therefore, employees of the owner/operator are likewise not employees of the franchisor).

3. On September 10, 2013, President Barack Obama appointed David Weil to be the Wage and Hour Division’s (WHD) Administrator.

4. Improving Workplace Conditions through Strategic Enforcement, a Report to the Wage and Hour Division.

5. WH Admin. Interpretation No. 2016-1 (Jan, 20, 2016).

6. 704 F.2d 1465, 1470 (9th Cir. 1983).

7. The Ninth Circuit found that the welfare agency met parts 2-4 of the above test and concluded that, given the state’s “control over the purse strings,” it effectively had the power to hire and fire. Therefore, the state was a joint employer.

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®

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ex per t advice

Benjamin Jarmon | Founder and CEO | Joorney

5 Ways to Make Yo Franchise More Appe to Foreign Investo The U.S. economy continues to attract investors and entrepreneurs from around the world.

Many come to launch startups or open patisseries, but regardless of the industry they choose new immigration policy has created a tremendous opportunity for franchises to attract immigrant owners.

Recent policy changes have narrowed traditional paths for visas into the United States. While the government has made H1B and L1 visas more difficult to get,

Franchising USA

there is still an opportunity to come to the U.S. as a business owner through E2 and EB5 visas. Targeting audiences looking to take advantage of this will allow you to grow your franchise and attract owners from new, international markets.

Before you approach prospects from new markets, though, I want to offer five quick pieces of advice:

1

Make your plan easy to adopt and ready for international investors You’ll want to have a template that can be easily customized and taken by potential franchise owners. This is a roadmap to

success for potential franchisees, and you’ll want to translate all the resources that ensure your current franchise owner can take your offering and get up-and-running as quickly as possible.

2

Rely on immigration attorneys

Often, these are the first stop for

immigrants looking to come into the U.S. Building foundational relationships with immigration attorneys will allow them to be a resource for you and clarify what they’re looking for when an immigrant needs a franchise.

“From the people who will consult on business plans and financing to the lawyers who will help you dot your Is and cross your Ts, you will need to have a network in place with the experience of supporting international franchise owners in the U.S.”

Your ealing ors 3

Evaluate your marketing strategy

All too often, business owners will assume that their marketing plans to potential franchise owners in the U.S. will work in other countries. While the franchisees will need the resources you use to make sure their franchises are successful in the U.S., the way you market in China is dramatically different than the way you market to Brazil. And, the channels you use to reach those audiences will likely differ. Understanding those nuances is fundamental to success.

From the people who will consult on business plans and financing to the lawyers who will help you dot your Is and cross your Ts, you will need to have a network in place with the experience of supporting international franchise owners in the U.S. Overall, there is a huge opportunity for franchises to reach new, foreign markets, but in order to grow, you should make sure your plan works for the new clients, reach out to immigration attorneys for referrals, ensure your marketing strategy is right, pick the right market for your company and partner with consultants who know the space.

Benjamin Jarmon

4

Choose the market appropriately

Once you understand the differences in the market, choose where to spend your resources wisely. Internal data from our company Joorney shows that the French open more bakeries than other groups; and Indians tend to launch tech startups or gas stations. But you likely can only make one successful at a time, so choose wisely.

5

Work with consultants who are familiar in the space

There’s a lot to consider when bringing an immigrant over to launch a franchise.

It’s something that Joorney has worked on a lot, and often the first step is to line up the appropriate partners to ensure success.

Benjamin Jarmon is the founder and CEO of Joorney, a leading business plan consultancy and Inc. 5000 fastest growing company. He worked in the fast-paced world of commodities trading before giving up his visa and financial security to follow a dream. He knew he could use his experience in international trade and finance to help small- and medium-sized businesses — all while undergoing his own investor visa process — and discovered all entrepreneurs and companies need consulting help at various points of the immigration and startup process. Joorney has helped thousands of businesses launch and plan their growth path and worked with a number of franchise brands, including Choice Hotels, Burger King, Dunkin Donuts, 7-Eleven and many more.

Joorney.com

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fr a nch ise & serv ices di r ecto ry

Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them.

Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences.

Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Business Finance Depot

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking.

For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: http://www.assistedlivinglocators.com/

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

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repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

Everything Hemp Store (EHS Franchise LLC)

foods including hemp seeds and hemp seed oil, dietary and health supplements.

Everything Hemp Store is a consultative marketplace for naturally sourced health, beauty and nutritional products. Our product suite consists of a variety of industrial hemp-derived products such as hemp textiles, floral derivatives, lotions, pain creams, salves, hemp extract tinctures containing Canabidiol (CBD), nutritional

Everything Hemp Store is truly your One Stop Hemp Shop™ focused on delivering top quality products to our consumers with full trace-ability from farm to family.

Contact: Gary Norris Phone: 888-334-4367 Ext. 21 9 Email: EHSFranchise@gmail.com Web: www.EverythingHempStore.com

Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®

FranFund, Inc. A top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur, FranFund, Inc. designs smart all-inone funding plans that grow with your franchise business.

Whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Based on your specific financial picture, we will work with you to design a funding plan that will set your business up for long-term success.

We provide a free funding consultation and make sure you understand all of our program and service costs before you commit to anything.

Our most popular funding programs are SBA loans and 401(k) business financing, which allows you to use qualified retirement savings tax-free and penalty-free. We also offer

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ.

Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.

Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

Funtopia Funtopia business philosophy capitalizes on a growing trend towards healthier, active lifestyles.

More than just a place for kids to play, Funtopia is an adventure park where family and friends come to entertain and challenge themselves.

Our mix of sports and fun, coupled with an amazing brand experience, has enabled our locations to enjoy the benefits of customer loyalty.

The concept was created out of desire to provide a new type of entertainment that would be an alternative to today’s prevalence of physically-

International Franchise Professionals Group

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

conventional loans and other non-traditional solutions including unsecured loans, securities-backed loans, equipment leasing, and refinancing programs.

By utilizing our franchise-specific pre-approval tool and cultivating an extensive network of lenders who are comfortable with the franchise model, FranFund’s loan approval rate is 99%.

We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction.

Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise.

Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.

Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

passive screen display entertainment. Believing that being active, both mentally and physically is the essence of healthy lifestyle, we decided to make it as fun as possible. Our culture, our customers, and the Funtopia brand experience is the “icing on the cake” to a solid business model that allows you to grow your income and reach long-term wealth goals.

Contact: Yasen Nikolov Phone: 1.833.386.8674 Email: yassen@adventurefacilities.com Website: funtopiaworld.com/franchise

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

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Little Caesars As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959.

The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost.

Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities

MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories.

Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,

Moran Family of Brands Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers.

Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including:

Office Pride Commercial Cleaning Services Office Pride Commercial Cleaning Services is one of the most respected full-service commercial cleaning franchise companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services.

Our Values Make Us Different.® Office Pride was founded in 1992 by Todd Hopkins, who created the concept as an independent research project while working on his MBA at Butler University. He asked leaders of large cleaning companies what they would

pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams.

As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.

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nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans. *“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015.

Phone: 800-553-5776 Email: USdevelopment@LCEcorp.com Website: www.LittleCaesars.com

North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally.

Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers.

Contact: Troy Taylor Phone: 336-529-5200 Email: troy@shopmonkees.com Website: www.ownamonkees.com

Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions.

For more information on Moran Family of Brands visit www.moranfamilyofbrands.com.

Contact: Ben Reist Phone: 800-377-9247 Fax: 708-389-9882 Email: breist@moranindustries.com Website: www.moranfamilyofbrands.com

do differently, and he repeatedly heard how they would deliver “total customer satisfaction.” Using his research, HopkinsRichHelm@OfficePride.com started Office Pride, an industry leader whose spotless reputation earns rave reviews from franchisees, clients and competitors.

Today, Office Pride has 137 franchises around the nation and is listed in Franchise Business Review’s Hall of Fame for its exceptional franchisee satisfaction ratings and is ranked among Entrepreneur’s Franchise 500. Office Pride provides a wide range of commercial cleaning services, including carpet cleaning, floor stripping and waxing, to offices and commercial facilities.

Contact: Rich Helm, Director of Franchise Development Phone: 727.754.5990 Website: www.OfficePride.com; OfficePrideFranchise.com

You just need a passion for pets, the drive for success and the ability to follow our proven operating system.

In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business.

Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com

pool scouts

• Recurring revenue business

Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.

A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!

Pool Scouts is the franchise opportunity poised to make a splash in the industry.

Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up

Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling.

We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

scooter’s coffee

Phone: 1-844-407-2688 Email: franchising@poolscouts.com Website: poolscoutsfranchise.com

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states.

The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment.

Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com

Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.

employees is: “Amazing People, Amazing Drinks...

Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores.

Franchise opportunities are available.

A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and

Phone: (402) 934-7284 Website: https://franchising.scooterscoffee.com Email: Kelly.crummer@scooterscoffee.com Contact: Kelly Crummer- Franchise Development Manager

The Growth Coach

and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry.

The Growth Coach® is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad.

Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth.

All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’.

Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

P: (877) 498-3626 R

W: https://growthcoachfranchise.com E: GrowthCoachFranchiseOpps@gmail.com

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com

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TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry.

Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence.

We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning

Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.

Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle.

Phone: 866-498-3218 Website: www.trubluefranchise.com

our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners.

With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.

Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,

Contact: Travis Mulligan Phone: 800-228-8339 Email: Travis@tuffy.com Website: Tuffyfranchising.com

Veterans Business Services

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World®, headquartered in North Wilkesboro, N.C., is America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide.

Founded in 1995, the company sells and installs windows, siding, doors and other exterior products, with over 16 million windows sold to date. Window World is an ENERGY STAR® partner and its windows, vinyl siding and Therma-Tru doors have all earned the Good Housekeeping Seal.

In 2018, it was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power.

Through its charitable foundation, Window World Cares®, the Window World family provides funding for St. Jude Children’s

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Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Research Hospital®, which honored the foundation with its Organizational Support Award in 2017. Since its inception in 2008, the foundation has raised over $9 million for St. Jude.

Window World also supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Window World has flown over 100 missions and surpassed $1 million in flights and in-kind donations since it began its partnership with the VAC in 2008.

For more information, visit WindowWorld.com or call 1-800 NEXTWINDOW. Contact: Zach Luffman, Director of Franchising Phone: (336) 667-2100 Email: franchising@windowworld.com Website: www.windowworldfranchise.com

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WORK SMART

NOT

HARD!

IFG 50/50 - A Different Franchise Approach!

NO

Staff Premises Long hours Paper Inventory

WE BUY INVOICES TO ACCELERATE OUR CLIENTS’ CASHFLOW! WE DO NOT LEND MONEY!

GET A FREE eBOOK www.Interfacefinancial.com/franchise

AS A FRANCHISEE: s 7ORK IN A MATURE lNANCIAL SERVICE ARENA s 7ORK FROM A HOME BASED ENVIRONMENT s "E PART OF A YEAR OLD INTERNATIONAL ORGANIZATION s 9OUR GROWTH COMES FROM HELPING YOUR CLIENTS GROW s #ONDUCT BUSINESS ON YOUR OWN TIMETABLE s 7ORK ANYWHERE NO TERRITORY s 6IRTUALLY NO PAPERWORK FRANCHISOR HANDLES ALL DAY TO DAY PAPERWORK s .O COLD CALLING TELEMARKETING ADVERTISING OR DIRECT MAIL s 3TART WITH A MODEST WORKING CAPITAL AND GROW AT YOUR OWN SPEED

For more information contact David Banfield, President E: ifg@interfacefinancial.com Franchising USA

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