EXPERT ADVICE: Adam Povlitz | CEO & President | Anago Cleaning Systems
thoughts on Micro-Franchising for the New Year Adam Povlitz is CEO & President of Anago Cleaning Systems, one of the world’s leading franchised commercial cleaning companies and a leader in technological advances relating to business operations and janitorial services. A previous IBM executive, Adam holds several business degrees and certifications, including an MBA in Marketing and Finance from the University of Miami. He is a Lean Six Sigma Green Belt, an IFA Certified Franchise Executive, and an ISSA Cleaning Industry Management Certification Expert.
Originally, micro-franchising was a term used to mimic concepts of traditional franchising models but geared toward smaller-sized, pop-up or concession-style business models. Around the world, micro-franchising is gaining significant attention, especially as small business opportunities become attractive options for first-time entrepreneurs. The global pandemic created a new breed of entrepreneurs who are looking for more control over their finances. Examples of micro-franchising can be found in many industries, including food and beverage, retail kiosks, at18 Franchising MAGAZINE USA
home healthcare, and janitorial services. Micro-franchising can also describe small business franchising that can be operated from your home or car.
The COVID-inspired Gig Economy The pandemic, though horrible, gave many a new definition of work/life balance that is jeopardized by returning to the way corporate jobs used to operate. The other factor at play is the continuing rise of the “gig-economy” that surged during the pandemic. Working from home or ondemand, many people were able to seek side-gig work they found more interesting, more satisfying, and/or eliminated the traditional feel of corporate life. This also gave more power to the individual
to carve out their own definition of work/ life balance. In many cases, this translated to people seeking more freedom in their career path and micro-franchising opportunities became an attractive offer.
Be Bold One of the most important aspects to consider if you are making the jump into franchise ownership to think big—even if you’re starting small. The nature of microfranchising is to start small by offering a product or service in your market’s high-traffic areas. And just because the business starts out small doesn’t mean you have to stay small. Push your boundaries safely and with the proper calculation. Some of the most profitable companies in the world started at the micro-level and
