ADVANCED MIXOLOGY
INNOVATORS
Game Changers ABSOLUT VODKA STARTS A FLAVOR MOVEMENT STILL INFLUENCING TODAY’S SPIRITS AND COCKTAILS By Joseph Luparello
As a leader in the industry, Absolut is continuously augmenting its portfolio to accommodate the demand for premium cocktails highlighting modern flavor profiles. Its flavored selections have a special place in the hearts of vodka connoisseurs and bartenders alike, with Absolut Lime and Absolut Mandrin being top picks of the bunch. Parallel in complexity and popularity, Absolut Citron, Grapefruit, and Watermelon are all top flavored vodkas in the states throughout their respective categories.
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Simply put, Absolut’s incentive to introduce new flavors to the world was fueled by social gatherings and classic concoctions. The first, Absolut Peppar, was launched in 1986 in response to the booming brunch scene. Showcasing spicy pepper vodka was crucial for mixologists, as it gave them the ability to create a tasty and refreshing Bloody Mary consistently. Altogether, this introduction to the flavored vodka category kickstarted a new wave of creativity in drinks that swept through the cocktail world.
