ADVANCED MIXOLOGY
INNOVATORS
Think of Value RON ABUELO RUM CONTINUES TO INSPIRE IN PREMIUMIZATION AND INNOVATION
The premium rum category has been experiencing a shift in consumer attitude. Today’s rum drinkers emphasize the importance of quality, seeking out premium spirits in the category. And for the first time in history, rum is being widely acknowledged as a luxury spirit alongside the finest whiskey and cognac. The new trend poses a fundamental question:
What exactly does a top-tier, premium rum taste like? Ron Abuelo Rum earns the premium title by incorporating several aspects that work together harmoniously. “What makes a Rum “Premium” is the heritage, tradition, and expertise in the craftmanship of a sublime spirit, carefully created to offer unique profiles without the use of industrial production techniques,” explains Daniel Fábrega, Vice President, Export for Varela Hermanos. “Controlling every production step, using the best raw materials, respecting the land and people, being a single state spirit, and offering consumers a non-massive amount of product. These are the essentials for the addition of value.” Ron Abuelo was born in the heart of Panama, cradle of Varela Hermanos. It is the soul of three generation family businesses that after over a century, continue to inspire consumers. Its superior liquid is aged in more than 115,000 barrels, keeping the precious family reserves for the exceptional flavor profiles. The magical terroir of Panama helps cultivate an incredibly rich sugarcane and accelerates rum evolvement, extracting the best characteristics from the wood. Since the very beginning, its distillers have utilized sublime wood finishes and special barrel designs which make the Ron Abuelo portfolio undeniably unique.
54
CHILLED MAGAZINE
