ADVANCED MIXOLOGY
THAT’S THE SPIRIT
True Spirit of Mexico Remarkable provenance, tradition, and authenticity tie Rooster Rojo to its Mexican heritage By Michael Tulipan Looming over the town of Tequila, Mexico, the Volcan de Tequila rises to 9,580 feet above sea level. Around it, the unique landscape offers the ideal growing conditions for blue agave thanks to the volcanic activity of this behemoth thousands of years ago. The lava flow spread across the region, leaving behind the gift of incredibly enriched soils, which allow the blue agave to thrive. While tequila has become one of the world’s favorite spirits, thankfully, the volcano that helped contribute to its acclaim has lain dormant for over 220,000 years.
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CHILLED MAGAZINE
Produced the Volcan de Tequila base, a UNESCOprotected area, Rooster Rojo takes full advantage of the excellent growing environment to create a line of 100% Blue Weber Agave tequilas. Master distiller Arturo Fuentes Cortes created Rooster Rojo to represent the true spirit of Mexico, choosing the rooster for its importance to Mexicans as the unofficial symbol of the country. The branding also emphasizes the provenance of the tequila. “It gives strong emotional ties with traditional, real Mexico and strengthens brand authenticity and the craft feeling,” remarks Fuentes Cortes.
