NEW AND FINAL CONCEPT Headline: Pollution protecting primer with malachite extract. Core Consumer: 20-25 year-old with a busy working lifestyle. Problem Insight: The consumer suffers from problem skin which is heightened from living in an urban area with high levels of pollution. They do not have the time or knowledge to develop a skincare routine to combat blemishes and blocked pores so will apply heavy makeup to cover acne, this contributes to the issue. An interest in wellness is prominent due to a need for balanced spirituality, meaning a quick, easy, unique product that can improve inner and outer beauty is desired. Benefits: The product is functionally beneficial as it hygienically dispenses through a pump, ensuring no mess as well as a fast application for a busy schedule. The gemstone malachite is scientifically proven to include zinc, copper and manganese these elements act as antioxidants which strengthen the skin’s natural defence system and so provides protection from harmful pollutants. It is emotionally beneficial as the gemstone offers a calming effect to the mind by offering balance, which when combined with tea tree and witch hazel reduces inflammation by fighting against the bacteria under the skin. Therefore an effective, yet soothing spot-targeting and pollution protecting primer is created. Reason to Believe: The pump prevents direct hand to formula contact therefore avoiding the spread of bacteria from blemishes into the product, reducing the likelihood of future breakouts. An oil based tea tree and witch hazel formula replenishes damaged skin and aids the control of natural oil, resulting in a less oily complexion over time which makes it the perfect base to makeup. As the malachite extract is integrated into the formula this makes certain every pump contains a high concentration of ingredients. The product is made from recyclable glass to address environmental issues, particularly the scarcity of resources. Summary Statement: Protecting your skin from the harmful effects of pollution and targeting blemishes under your makeup, to suit a fast-paced urban lifestyle.
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Fashion Business Solutions Group Report 2019
Written by: All Proof read/edited by: All Designed by: Chloe
