THE 7 Ps PRODUCT: The Pollution Protecting Primer with Malachite Extract targets 20-25 year-olds with a busy working lifestyle. The extract derived from the malachite gemstone consists of three elements zinc, copper and manganese, that act as antioxidants which strengthen the skin’s natural defence system against harmful pollutants. In combination with tea tree and witch hazel, this primer will help to reduce skin inflammation as these ingredients are known for their antibacterial and calming properties. The packaging consists of a glass bottle to avoid disposable plastic use. The product has a pump to avoid bacteria from blemishes contaminating the product.
PRICE: The price of the product mainly depends on production costs such as formulas and packaging. The average price for TT&WH products is around £3,99, with the most expensive product in the range being the 2in1 charcoal nose strips at a price of £6,99. As the primer will use a new ingredient (malachite extract) and will encourage a new range of customers, the new product price will be above average at £7,99.
PLACE: As TT&WH is a Boots own brand, their current ranges are sold in store and online on their website. Boots UK has around 2,500 stores across the UK ranging from local community pharmacies to large destination health and beauty stores. The new product will be sold only in Boots stores, and on the boots website. Testers of the new product will be displayed in-store on the try-me stand, so the consumer can smell and touch the primer before purchasing. The product will also be featured as step 4 in the current presentation of the 3 step routine. (Mock-up shown below)
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Fashion Business Solutions Group Report 2019
