DOES IT FIT?
A primer is the perfect way to finish your skincare routine before applying your makeup so using a primer that works with other products in the skincare routine ensures the benefits of a good skincare routine are not ruined by a cheap and chemically harsh primer. This product will still contain tea tree and witch hazel so is soothing and healing on the skin, and the Malachite extract gives the skin a powerful boost to help defend itself against polluted air particles. The product enhances the current TT&WH line, and therefore will not cannibalise the brand as it does not replace other existing products. New and existing TT&WH consumers will use this product as it aligns with the brands chosen target audience. Because of the malachite properties it will attract people who do not currently use the brand to buy this product, who will then likely branch out and try other products in the line.
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Fashion Business Solutions Group Report 2019
Written by: Chloe Proof read/edited by: All Designed by: Chloe
