‘‘
Our unique combination of brands plus credit continues to be what makes us special. Very.co.uk continued to expand rapidly as the growth engine of our business – as more and more people shopped on their smart-phones.
’’
WHATEVER YOU DO, DO IT IN STYLE (shopdirect 2018)
Alex Baldock - Shop Direct CEO
‘‘
AT SHOP DIRECT WE’VE GOT A CLEAR AMBITION: TO BECOME A WORLD CLASS DIGITAL RETAILER, OFFERING OUR CUSTOMERS THE BEST AND MOST PERSONALISED SHOPPING EXPERIENCE THEY CAN FIND.”
’’
(shopdirect 2018)
Very is defined by 3 unique values that differentiate them from the competition;
Stylish. Innovative. Fun. Zook (2011) suggests Marketing communications of a brand is a holistic experience that stretches the physical into the psychological.
‘Very.co.uk sells more than just products. It sells style and confidence’ Every brand, collaboration and product involved with Very is aligned and communicated through their personality. It is the essence of the brand that motivates consumer and employees offering each customer an experience as unique as she is, dedicated to personalisation and innovation.
SITUATIONAL ANALYSIS 2018
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