issue 3 Christian Women in Business Digital Magazine

women

CHRISTIAN

PODCASTING

for Business

IN BUSINESS

her story

PAULINE

B R A D B E R Y

&

CARAGH D I C K S O N

THE FIRST

Community Conference Sharing your

BUSINESS

STORY

Instagram Tips WITH

Marketing

BASICS

ELISE HODGE

Top Tips for FACEBOOK

LIVES J U LY 2 0 1 8

is s u e 3

table of

CONTENTS MESSAGE FROM THE FOUNDER

03

DEVOTIONAL

05

COMMUNITY CONFERENCE

06

HER STORY - PAULINE + CARAGH

10

MARKETING BASICS

12

SHARING YOUR BUSINESS STORY

16

USING AUTOMATIONS

20

PODCASTING FOR BUSINESS

24

INSTAGRAM TIPS

28

SCHEDULING APP REVIEWS

32

FACEBOOK PAGE TIPS

34

BUSINESS SOCIALS

36

CWIB BIZ SOCIAL LEADER

37

FACEBOOK LIVE TIPS

40

A LITTLE ABOUT JESUS

43

A BEAUTIFUL JOURNEY - POEM

44

MARKETING TERMS

45

NEXT ISSUE

48

FOUNDER + EDITOR - Sarah-Jane Meeson CREATIVE DIRECTOR - Megan Horsfall CONTENT DIRECTOR - Sarah-Jane Meeson GRAPHIC DESIGN - Megan Horsfall PROOF READERS - Prue Ram, Tammy Sooveere, Robyn Evans, Anneke Ross IMAGES - HauteStock / Twigy Posts / Kate Max

www.christianwomeninbusiness.com.au

02

Welcome

FROM THE EDITOR C H R I S T I A Nwomen

IN BUSINESS

Message from the Founder/Editor

Did you know that throughout Jesus’ ministry He constantly had to market what He was trying to teach? He did it in such a way that it captured His audience’s attention, it captivated thousands of “followers”, and the stories He told are still being shared today, over 2000 years later.

So how did He do this and what can we learn from our Saviour in regards to marketing our business?

1. He knew His audience better than anyone - He made sure the content He was sharing with them was relevant to their needs, worries, and problems, and giving them solutions to apply to their life.

2. He was a great story teller – Jesus knew His story and wasn’t afraid to share it. He made sure that every teaching He shared was in story form so people could understand it and relate to it. Everyone loves a good story!

3. His stories are timeless – Jesus made sure His messages were evergreen, meaning they are as relevant now as they were in the days He was here on earth in human form. His marketing/stories will never go out of date.

4. He created a ripple effect – Jesus shared the vision and recruited a team of people (the disciples) to help share His stories with the wider world so He could double and triple the number of people He was reaching without it taking up more of His time. This gave Him time to rest when He needed to and allowed Him to stay in the peace of grace.

What can we learn from Jesus in a nutshell? Know our audience, share our marketing through storytelling, try and make our stories timeless so we can re-use them, and share our vision so that others are inspired to share our story.

In this magazine, we want to take you through some other things to help you with the marketing aspect of your business. We want to share some offline, online, and other aspects - some simple, some more advanced, so you can apply what we teach to any level of business.

I pray that you enjoy this issue of our CWIB Magazine and that God will give you ideas about marketing in your business that will help you share your story, inspire your customers, and build relationships authentically.

You’re doing a great job, Lovely!

Sarah-Jane xx

www.christianwomeninbusiness.com.au

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op! h s w ne e o’ h t s p e n i oL v ly y! d o G Getting walls, toda on my MH xo WE BELIEVE GOD WANTS YOU TO SHINE IN YOUR BUSINESS! IT DOESN’T MATTER IF YOU ARE A START-UP OR WELL ESTABLISHED, WE’VE CREATED TOOLS TO HELP ALIGN YOUR BUSINESS WITH GOD. Everything we’ve created in our shop is with you and our mission in mind – and that is to help encourage and strengthen you as you walk with God in your business.

You’re not meant to do business alone, sister… Let us help you… Your time is now…

It’s our time to rise.

GET YOUR HEAD INTO AN INSPIRING BUSINESS DEVOTIONAL TO START YOUR WEEK OFF WITH GOD AT THE CENTRE… WRITE IN YOUR JOURNAL OR WRITE YOUR GOALS WITH OUR “GRACE OVER GRIND” INSPIRING PENCILS…

www.cwibshop.com

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KIND

Business

BY MEGAN HORSFALL WWW.HAPPYSPLATDESIGN.COM.AU

KINDNESS / noun the quality of being friendly, generous, and considerate.

But the fruit of the Spirit is love, joy, peace, forbearance, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law.

Galatians 5:22-23 Being kind can often be seen as a weakness, but true kindness is a gift... it is a fruit of the spirit! If we let the spirit lead our kindness in our businesses, this will lead us to be compassionate and generous business owners. This doesn’t mean that we will be a push over, this means that as we use Godly wisdom and discernment, we can also outwork our plans with kindness in our hearts.

We can choose to be kind in situtations where others may not have been so generous or forgiving. Go the extra mile, give the benefit of the doubt or add value to a sale where none was expected. There are so many ways that we can go beyond expectation in our businesses.

I love what Maya Angelou said “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

People will never forget kindness and how it affected them.

Just like having a coffee paid for by a stranger.... kindness leaves you impacted and leaves your heart open to others.

Whoever pursues righteousness and kindness will find a life, righteousness, and honor.

Proverbs 21:21 Father God, As we work towards having a Kingdom business with you at the centre, I ask that you would show us ways to sow kindness into the lives of those that we work for, work and collaborate with. Show us how to allow your supernatural kindness permeate all that we do.

Let every transaction have a heart transaction that goes with it.

Help us to leave others impacted with kindness that is spirit led from your heart. In Jesus Precioius Name, Amen.

Love Megs xo

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the whole gang

THE FIRST CWIB Community Conference 2018 Wow, what a party! It feels like ages ago now that Megan, Emily & I were rushing madly around Coolangatta with giant rose gold balloons getting everything ready to make our very first CWIB Conference perfect... what a conference it was!

God certainly turned up that day.

There is nothing like being in a room with a bunch of women and hearing them worship God. As I stood there listening to them worship, my heart was filled with joy (lucky one managed to hold back the tears at this stage, lol). Just knowing that you’re all on a similar journey too was the icing on the cake.

Talking of cake‌ Look at what one of our beautiful members created for us! A big shout out to Sharon Steer from Sugar Buds and Blooms for creating our beautiful first birthday cake.

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yummy birthday cake ..... nom nom nom

This was the first time after over a year of running CWIB that Megan, Emily & I were in the same state, suburb and room at the same time! Can you believe it?! We’ve spoken on Skype, Zoom and the phone for what feels like thousands of times and we finally got to hang out together. What an amazing time we had!

Kerrie Phipps brought all her wisdom to the stage, sharing with us how to connect with our communities and customers without fear and by keeping it real.

Joanne Hobbs from Teen Challenge QLD spoke wisdom into the souls of the women. Wow, what a woman she is!. Such strength and zeal was shared by this lady…

Prophecies were spoken.

And hearts were healed.

We couldn’t have run the day without one particular special lady… This lady was there at the beginning of the day, she made sure everything behind the scenes ran smoothly.

A Big shout out to our sponsors…

Carolyn Moes.... Champion!

Legend!

Mrs Gibbs Flowers + Happy Splat Design + I Restore Stuff + Aspire Childcare Consultancy

WE CAN’T WAIT FOR THE NEXT ONE >>

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2 DAYS FULL OF WORSHIP, TEACHING AND RESTORATION

Community Conference 2019 + retreat

SATURDAY 9TH AND SUNDAY 10TH FEB 2019 LOCATION: SYDNEY, NORTHERN BEACHES AT THE COLLAROY CENTRE

Come and join your sisters as we unite together for 2 days full of worship, teaching and restoration. We’ve designed this conference with the tired, busy business owner (maybe even mum) in mind.

This is your chance for you to have some ‘you’ time - to stop, breathe, be restored in the Lord, and then spend time working on your business.

OUR SPEAKERS

PS. LEIGH RAMSEY from Citipointe Church Brisbane and Co-Founder of SHE Rescue Homes, providing hope and a future to survivors of human trafficking through safety, employment, education, and intentional care. Ps Leigh will bring an inspiring word from the Lord.

>

GET YOUR

TICKET

RANDA HABELRIH founder of the MATES program. Randa loves nothing more than seeing women and people have confidence in themselves and their ability. Randa will come and share her tips on how we can be confident in ourselves and our abilities as we run our businesses.

SHARRYN LUDLOW founder of Grace & Confidence, Sharryn has a inspiring past full of crusades and is now helping one woman at time, know who they are in God, through her coaching.

Tapping into the secret gift of the Holy Spirit.

SJ MEESON founder of CWIB and your host for the conference. SJ is eager to bring a message from the Word to help encourage you in your business and strengthen you to keep walking forward with the Lord.

YOU WILL LEAVE FEELING REFRESHED, FILLED WITH GOD AND READY TO TAKE ON THE WORLD AGAIN!

Ticket prices will go up throughout the year, get in quick to secure the current price. www.cwibshop.com/pages/cwibcc19-1/

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What is Inspiring

OUR COMMUNITY C H R I S T I A Nwomen

IN BUSINESS

Beautiful and inspirinig gifts ideas from the CWIB Shop xo

CWIB Tote Bag $17.50

7 Print Collection A5 Prints $44.80 A4 Prints $89.60

“God is with her” A5 Print $8

“Be So Busy” A5 Print $8 A4 Print $16

Beloved Business Devotional $24.95

“Grace over Grind” A5 Print $8 A4 Print $16

Grace Over Grind Pencils Pack of 5 $8.00

“Jesus is my CEO” A5 Print $8 A4 Print $16

Handmade Cross Pink/Rose Gold or Blue/Rose Gold $55.00

www.christianwomeninbusiness.com.au

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her story

CARAGH & PAULINE D I C K S O N

B R A D B E R Y

WWW.TRIANGLEHOUSE.COM.AU

turning that into a business. We started to feel like we were in the deep end more than ever before.

We knew we had to grow so much as people, to handle the business God had called us to.

“Fast-forward about a year and Triangle House is doing things we couldn’t have even imagined when we started out. ” When we started Triangle House less than 2 years ago, we had no idea what we were in for or what it was going to look like. What we did know, being Mother (Pauline) & Daughter (Caragh) ourselves was that we wanted to build a business to compliment a lifestyle revolving around family, having just had my daughter enter our worlds.

It was at this point of feeling inadequate and under-skilled to be able to carry this vision that God poured out many different prophetic visions and dreams on both of us. While it was intimidating seeing the big plans God had for Triangle House, it was also comforting to know we were walking in the direction He wanted us to go. I believe this gave us even more authority to own what we were doing even if we doubted ourselves, because God's calling for us and our business is far bigger than us.

We use this vision to remind ourselves that we have to rely on Him to get where we need to be.

Now at this stage we hadn't quite put our finger on exactly what we wanted to do. Don’t get me wrong - we had plenty of ideas (I mean we are creatives, right?) but with little experience in business & next to no capital, we had to work out what was viable. Everything we lacked in business savvy we made up for in creativity, so when we landed on the idea of starting creative workshops we felt like it was a great fit and that it was what God wanted us to do.

Fast-forward about a year and Triangle House is doing things we couldn’t have even imagined when we started out. We now call ourselves a Creative Events Company, as we primarily work with shopping centres to create workshops and activations. We have also been able to do this for local festivals and other council projects. This gives us the ability to give small creative businesses a platform to share who they are and what they do with others, and through all of this we influence culture in the community. We could have never anticipated that God would use us to have an influence over the creative industry and small businesses in our local area.

We started to run small events working with other local makers from our home studio. We were learning so much, and the more we learnt, the more we realised how much we didn't know. A whole new world of marketing, CRM’s, ticketing, and website design started to become overwhelming to us. If you are creative-minded you will totally understand the struggle of living and breathing creativity and

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On top of this we have also had the privilege of starting Triangle Tribe, which focuses on creating a community and events to help people step into their calling and start an idea/business that has impact in the world. This was one of the prophetic dreams from the start of our journey that we are close to reaching.

It has absolutely blown my mind to see the training God was doing at each challenge along the way. Because each opportunity has built towards the next, He has even used skills from other roles and experiences in the past, long before we started our business, and is using them all and weaving them together to make His plans come to life. We are walking into a new season as a business with a mindset of authority for the things God has - it’s in living in this place of faith that God pours out His favour. That's not to say we aren’t facing challenges, we are at the point where we are we hoping to scale our business and push into new areas. God has dared me to think bigger than I thought I could and has recently given us fresh visions of the things He has for us and, as you may have guessed it, they are BIG!

privilege of working in today, AND how different it would have looked if we didn’t take steps to follow the audacious plans God has. I have been able to see what He can supernaturally do when you align with His kingdom way of thinking and changing the world.

I would encourage anyone reading this that God has called you to do amazing, impacting things with your business and to be okay with stepping into the plans God has for you, even when it’s intimidating and scary.

Our business ideas are often a drop in the ocean of what God actually has for us and He will faithfully grow you through everything you face.

Often times I look back at what we have journeyed through and think of how different our business looked initially compared to the business that we have the

by Caragh Dickson & Pauline Bradbery

www.christianwomeninbusiness.com.au

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Marketing

BASICS

BY MARA ROBERTS

WWW.MARAROBERTS.COM.AU

When I started uni, I struggled to see how my career choice of marketing would fit into the day to day of living out my Christian faith.

To be honest, in the early days there was a bit of a divide between my ‘job’ and my Christian life. It’s taken a few years but looking back I can now see how the Lord placed me in certain organisations and businesses to grow His vision and I have allowed the Lord to lead my professional life with more intention. This marketing partnership with the Lord has been central to launching new businesses, schools, and churches. I’m passionate about using this thing called marketing to influence our world and in this article I would love to share with you a few foundational principles to help your business flourish.

Find Your Niche Often, new businesses get stuck in start-up mode … being the sole worker in their business with no days off or the means to scale. I believe that this happens because people are unclear of their path to success and are spreading themselves too thin by trying to serve a large audience.

My suggestion is for you to select a niche audience that’s tightly defined when starting out. It’s not only a great way to quickly discover your path to success - it has great marketing benefits too. A tightly defined niche enables you to: • get specific and speak directly to the needs of your niche when writing advertisements, emails or sales copy • stand out from your competitors as a specialist in your area • dig deep with your marketing by mastering how to reach your specific niche • find efficiencies – you’ll become an expert in your field and have less of a learning curve in serving your customers.

Imagine getting on the phone with a potential client and knowing exactly what their pain points are and how to sell to them? Once you have succeeded in one specific niche you can then take those lessons and broaden your offering.

Defining your niche will help you win in every area of your business.

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Understand The Buying Cycle People sometimes get disappointed when they don’t see an immediate result for their marketing efforts. They’ll book a magazine ad and then measure it for immediate results. This leads to people potentially stopping effective advertising because they don’t understand their customer’s buying cycle and decision-making process.

For long-term success, we need to shape our expectations in terms of how long it takes to get results; customers don’t immediately move from awareness to purchasing and your marketing needs to speak to people where they are at.

Do some research to understand the ‘buying cycle’ of your customer. How long does it take for someone to move from first hearing about your business through to purchase? How do they shop for your product or service and what is the exact problem they are trying to solve? The higher the cost of your product or service, the more complex the buying cycle will be.

Business owners can meet customers where they are at by building awareness around their product or service, and then re-engage these audiences to nurture them to a sale. Business owners often spend a lot of money to build awareness around their business, but then fail to make the most of every contact by re-engaging them on their journey.

Try New Things People often want a formula for their marketing, but different marketing techniques may or may not work for different industries, geographic areas, cultures and products or services. Never

Your Sales Process

assume something works or doesn’t work based on blanket rules.

Have you ever witnessed someone that offers so much valuable

Marketing is about constantly testing and measuring new

content with videos, blog posts and engaging content but you still

techniques to see what works.

have no idea what they offer and how they can help you? This is a common mistake. Marketing gets our customers to the door, but

It is also important that you develop several techniques for

we need an efficient and effective sales process to get them over

obtaining customers. If your Facebook page gets shut down

the line.

tomorrow, will your business shut down with it? Not if you have other means of getting customers.

If you have a huge email list and lots of engaged fans but aren’t making any profit, look at your system for converting leads into

I hope that these marketing concepts have given you some food

customers. At some point, we are going to have to spell it out for

for thought. The Lord wants to prosper and bless your passion

people and go in for the ‘ask’.

and giftings. A flourishing business means flourishing marketing and I often say that the amount you sow into your marketing is an

Draw out a sales process and test different techniques against each

indicator of your faith level for business. Are you willing to invest

other. Your sales pitch could be tested out on a call with your client,

in your dream and prayerfully try new things?

in your email content or special offer advertisements to already

by Mara Roberts

engaged audiences. Test what works and put just as much focus on your sales as you do your marketing and audience building.

Mara lives her passion by delivering done-for-you marketing services for business owners as well as contributing to causes she believes in through strategic consulting. Her ability to draw out the best in people and identify opportunities means that her community thrives beyond the 'bottom line'.

www.christianwomeninbusiness.com.au

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What's in your cup?

TEA or COFFEE? C H R I S T I A Nwomen

IN BUSINESS

Every business owner needs the perfect cup for their drink of choice, to start their day with a little kick!

Hug Me Mugs Robert Gordon $49.95 set of 4

Your Story Lidded Mug Kikki K $19.95

Today is the Start Freedom $9

Grateful/Fearless/Empowered Mug

Cristina Re $29.95

Tea Bottle Organics for Lily $35-$44

Celebrate Tea Cup Saucer Target $8

Hope Mug Day Spring $12.99

Locus Pocus T2 $24.00

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Strength + Dignity Daily Grace Co $$26.98

It’s your time to join your sisterhood It’s your timeof to Christian join your Womenof inChristian Business sisterhood Women in Business Our membership is all about uniting like-minded women together like yourself, encouraging and Our membership is allyou about strengthening you towomen build a uniting like-minded business that you and of together likelove yourself, course empowering you to encouraging you and money! strengtheningmake you to build a business that you love and of course empowering you to make money!

It’s Your Time! Grace Over Grind

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PODCAST + DAILY VERSES + MAGAZINE”

So much goodness right on your phone!

Be the first to know when the CWIB APP is released and stay up to date with all that’s happening by joining our mailing list. + Apple + Andriod Stores

Sneak peak!!

Sharing your BUSINESS STORY

BY SHARON HEARTY WWW.ULTIMATEPOWERPARTNERSHIP.COM

You said ‘yes’ and now you are Captain of your amazing business in partnership with God. You have transformed the invitation God placed on your heart into a blossoming business. You have stepped into your power and your gifts and giftedness have come alive.

‘God created you to do amazing things’ Eph 2:10 …it includes marketing!

Yet, often times it can feel like hard work to get noticed, attract interest and engage the marketplace. This is the complex work of marketing! Owning your authentic presence and voice in the marketplace is powerful for your business. Jesus leads us to this way by example throughout His ministry. He is the original personal brand!

The TEN COMMUNICATION COMMANDMENTS to inspire your marketing is a guide for Christian women in business to step into their personal brand and authentically market their business.

1

Harvest customer witness and testimony We look to Jesus as our inspiration on nurturing a following. The closer the market is to your business the easier it is for them to take the step to buy. Jesus clearly spoke in a way that the people could understand, they listened and spread the word. Liken this to your loyal client-customers. Their word will resonate with others and ignite their interest to find out more. Invite client-customers to write, speak or be photographed using your product or service. Never grow tired of asking this.

This serves you to build trust in your business.

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2 3 4 5 6

Illuminate your presence among the crowd. Speak your truth Today is no different to the time Jesus walked the earth – He not only communicated the message of His mission, He was the message. Father God knew what the people needed and He sent His messenger.

Stepping into being the message in a crowded marketplace and stepping out in confidence takes courage.

Focus on why you are in business - it will remind you that you owe it to people to learn about you and how you can help them.

This serves you to be the impact the marketplace needs.

Listening with the ears of the heart will reveal what you need to know What can often be missed in the analysis of your marketing is the deeper discernment. This approach is counter-intuitive in our modern world. Make it a way of business to step into the silence and reconnect with the mission God has placed on your heart.

This serves you to make space within for fresh ideas to emerge.

Speak the language of the marketplace Remember it is all about them. Talk about the result they will gain after buying from you. Use stories - they are the superglue of the message. The stories of Jesus have travelled through time; we never get tired of listening to them.

This serves you to better connect.

Keep showing up as YOU Hold strong in the times when your message is rejected. Jesus felt this often in His ministry but He continued to be consistent. It’s easy to feel pressured when the message is not reaching the people who need to hear it.

It can feel like it’s being rejected. Keep showing up with your message. You are only steps away from breaking through – recognise the temptation before you and don’t give in.

This serves you to be true to your mission in your business.

Be present and engage visitors/guests in your virtual home.

The invitation to follow me is everywhere in the digital social space. It calls on you to show up and open the door to your virtual home. Home is a place to listen and build relationships. Similar to Martha who opened her door to Jesus, yet it was she who chose to be busy away from His presence whilst Mary was attentive and listened to Him…it’s easy to be Martha but it takes a greater wisdom to be Mary.

This serves you to better relate to the market you serve.

God doesn’t call the qualified; he qualifies the called. What is he calling you to do ?

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7 8

9

Believe in the power of your own voice and authentic presence.

Be original. Don’t be tempted to become a clone. Easier said than done when the comparison mind goes looking and exploring to find others who are alike – liken this to your competitors. To stray onto this path can expose feelings of doubt as we begin to consider others are better. The temptation of comparison can create a disconnect from the authentic message of why we are in business.

This serves you to stand out in the marketplace.

Thou shall attract, not push.

This can be the hardest part of marketing, how to sell without being sales-y!

When we make our messages about them – our audience – it shifts our mindset away from feelings of neediness to get sales. Jesus always focused on the message to best serve the people. When we focus our efforts on expressing how we are the solution the sale comes easier.

This serves you to make the sale easier.

Serve over sell To serve is to market – the emphasis on amazing service is the best form of marketing. Exceeding your client-customer expectations can turn them into your greatest salespeople. Jesus sent His apostles to bring the good news to many and be fishers of men.

This serves you to build leadership in the marketplace.

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Stay on MESSAGE No one else has a message like yours. What makes your marketing message authentic and original is YOU. Stay in your lane and be the message people need to hear.

The message of Jesus in his ministry was consistent in pointing people to the Kingdom of God. People knew what He was about because He stayed on message.

This serves you to illuminate the marketplace with your authentic presence.

The common thread in the Ten Communication Commandments to inspire your marketing is love.

You lovingly accepted to take up the mission of your business, to serve the marketplace with your gifts and giftedness and to care about your client-customers.

by Sharon Hearty WWW.ULTIMATEPOWERPARTNERSHIP.COM

www.christianwomeninbusiness.com.au

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women CHRISTIAN IN BUSINESS

ADVERTISEMENT & SPONSORSHIP Purchase your ad spot here!

If you would like to advertise or showcase your business to our unique audience or see how your business can sponsor CWIB - Christian Women in Business - then pop over and visit our website, to download our CWIB Media Kit!

DOWNLOAD THE CWIB MEDIA KIT!

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heo....

I work with growing businesses, creatives and entrepreneurs to create a visual story for their brand.

I create designs that have been thoughtfully + intentionally designed to best benefit your brand, in a way that clearly communicates your message to your ideal market.

BRAND I NG D E S I GN P RI NT with a little bit of happy!

WWW.HAPPYSPLATDESIGN.COM.AU

Using Automations TO SCALE YOUR BUSINESS

BY SJ MEESON

WWW.THEAUTOMATIONGIRL.COM

You just need to be willing to: 1. Let some stuff go out of your control.

2. Be willing to sacrifice some money to do it, and 3. Look at what works and focus your team efforts on that so you’re getting back the money you’re investing.

You might be thinking “it’s all well and good you giving us all these ways to market our businesses SJ, but how do we manage it all, have time for everything, and not lose our minds?” What a great question and I’m glad you asked.

That’s right, building a team is an investment if done right, not a burden. It’s an investment in time, energy and resources.

Get this – Jesus didn’t save the world and have His ministry while trying to do everything in it! He built His team, created systems, guided/empowered and did what He needed to do. You CAN do this too.

It doesn’t matter how big you want your business to grow, you can absolutely build a team to make your life easier. Both micro/small can do this. Jesus never

The beautiful thing about businesses are… they are all made up of systems and these systems can be automated.

How do we automate parts of our businesses to make life easier for us so we can create AMAZING businesses for God? There’s a simple answer TEAM + TECHNOLOGY = MORE TIME FOR YOU WHILE GAINING MORE CUSTOMERS

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TEAM + TECHNOLOGY=

more time for you while gaining more customers

burnt out from being over worked because He put His resources to best use and took time out to spend with God and be guided by His father.

At CWIB we’re not the biggest business in the world by far: we’re still in nappies but our resources are God’s and He provides in different ways so we can keep expanding and inspiring women all over the world to keep building awesome businesses with God. What systems do we have in place that enable us to keep the CWIB Machine moving forwards…?

PROJECT

SJ

TEAM

Weekly Podcast

Records it

Finds people to interview, edits, sets up blog post for the podcast, and schedules SM posts.

We use a program called Acuity Scheduling to book guests in and manage their own appointments.

Customer Service

Guides and advises

Team takes care of all enquiries and memberships, manages spreadsheets.

Accounts and Finances

SJ handles the day to day finance and budget

Bookkeeper sorts the finances, putting it into different budgets and sends SJ reports so she can see our bottom line each month and then allocates these finances for upcoming projects like conferences etc...

Blog Guest Articles

Nothing – unless she’s asked to write a blog

Contacts members asking them to write, creates blog post and graphics to go with article, schedules it on SM.

These are just some of the systems and automations we have in place in CWIB to help us run this massive machine that we’re building. Also, just because you have staff doesn’t mean they work full time either, making it more affordable. You can have contractors help you just one or two hours a week if needed. That extra hour you gain back by releasing a project to someone else can have a huge positive effect on your mindset, allowing you to free more space in your mind to focus on more important things.

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How do we automate our processes so they run like clockwork…?

1. Create a (free) Trello Account.

2. Make a checklist for team members to follow 3. Make a training video to go with the checklist 4. Add a board in Trello called “*Staff Name* To Do” (if you’re keen to do some Trello training we can do this) 5. Create cards for the week when things need to be done, add the check lists and videos to go in them.

6. Take time to train and go through the videos and checklists with staff member.

7. Coach/guide/empower – be available for questions and answer them with grace and patience. No human is perfect, and asking staff to be perfect defeats the purpose of Jesus coming down and dying for us. It’s up to you as a leader who is ‘in Christ’ to manage this well if you want to get the best out of people.

8. Let go of the control and allow the team to automate tasks. You never know, they might think of a better way to do something than what you have, that’s why it’s called building a team.

As a business owner it’s your job to lead, not manage. If you want to set vision and expand your business you need to give your team creative space to help you.

There are different ways you can automate by using technology as well. We use Active Campaign, which takes away a lot of pressure with emails, and we use WooCommerce to automatically take out membership payments (no need to send out and chase up invoices when you get paid up front).

So don’t be shy at building automations into your business and setting it up to be a well-oiled machine, even if you want to keep it small.

Would you like some more ideas about managing teams and creating automations in your business? Head over to The Automation Girl where I will be creating more tips and tricks to help you market and automate your business.

love SJ xo www.theautomationgirl.com

NB: Sometimes things don’t go to plan, that’s why you have God and a brain. As problems come up pray and deal with them.

That’s your job as a business owner, unless you hire a manager to do this thinking for you.

www.christianwomeninbusiness.com.au

22

I’m Sharon Hankins – a DIY Blogger and Furniture Painter.

My blog was created for DIYers and home renovators, encouraging them to make transformations in their own homes.

This business journey began out of a love for taking old pieces of furniture that have been relegated to the garden shed and giving them a new lease of life. I find great satisfaction in being able to create a new look with a bit of sanding and a splash of paint.

I was heading to our local recycle centre to find another rejected piece when I sensed God speak to my heart. I was taking these old items that had been kicked to the curb and bringing them back to a place of honour in the home. I felt like God said, “Sharon, I want to do this with people.” Bam! I knew there was more to just what I was doing in the natural, and before long, I began to notice I was coming into contact and building relationships with women who each had a story - a sense of being “kicked to the curb”. Little by little, by the power of the Holy Spirit, I saw them grow, transform, and brought back to a place of honour in HIS house.

I love what I do, and have such a passion for restoring furniture, but I’m also aware of the deeper restoring that God has for all of us - to come as we are and be fully restored into all that He has destined for us to be.

SUPPLIES FURNITURE WORKSHOPS

WWW. IRESTORESTUFF.COM

PODCASTING

for Business

BY KIRSTY FARRUGIA WWW.THEARTOFDECLUTTERING.COM.AU

So is podcasting right for your unique business?

It might well be a new marketing strategy for you to consider and discern whether God is calling you to use this format to reach new people with your knowledge, skills, and talents.

Most people have heard of podcasts, but don’t worry if you’ve haven’t listened to one.

According to recent research only 30% of Australians have, however this number is growing daily. Podcasting is the new(ish) kid on the marketing block and with the growing market in smart speakers for the home, along with our smart phones, it is becoming an ever-increasingly popular way of communicating with your ideal client and growing your business. www.christianwomeninbusiness.com.au

24

Think of any topic in the world and I can almost guarantee

Microphone andHeadphones:

you that there is a podcast related to that topic, especially as

• Ear phones and microphone for your mobile phone

it is currently estimated that there are over 525,000 active

• Rode USB podcaster mic

shows (podcasts) in existence. This is not to overwhelm you

• Travelling Rode Smartlav Mic in my Galaxy or laptop (I

or to put you off as your voice is unique and the way you

LOVE this mic)

articulate things will be unique as well.

• Senheisser studio headphones HD25 II • Zoom H6 Handy Recorder - fantastic for interviewing

There are over 7 billion people in the world and you are bound to resonate with some of them!

people in person

There is so much variety of format, style, topic angle and

• Screenflow (Mac)

Record/Edit: • GarageBand (Mac)

themes, so when it comes to a podcast there is no one way of

• Audacity (PC & Mac)

making them. You can have a podcast that is an interview

• Reaper (PC)

style, conversational, educational, storytelling, debate, audio

• Auphonic (used to level audio)

magazine style, investigative journalist style, solo hosted,

• ECamm for Skype

multi-hosted, roundtable format - and this is only naming a few formats and styles. The creative possibilities are endless

Hosting Services:

when you are partnering with our creative God!

• Amazon S3 • Libsyn

Now let’s think about the ‘why’ of doing a podcast. Do you

• Whooshkaa

want to reach more people with your knowledge, skills, and talents than you can servicing one-on-one clients or selling

Interviewing Guests:

your products? Do you want to connect with others? Do you

• Skype

want to be the connector for people? Podcasting is such a

• Zoom

fantastic medium for connection. You have the opportunity to

• In person, using the Rode USB microphone

connect with listeners in a way that no other format can.

Website Set up/Plugins:

Listeners get to hear you, your heart, your emotions, your

• Blog set up RSS feed

inflections and emphasis. And unlike video or blogs, you can

• Plugin Blubrry

be taken anywhere they can go (shower, gym, walk, run,

• If you use Libsyn, Whooshkaa or other hosting services

housework, work, train, car, planes) because they don’t have

they will give/provide you with code that you can embed

to have their eyes on you, only their ears. Podcasts move with

into a blog post for your show episodes.

your audience. You can quickly become their trusted friend, be seen as an expert and the one they will turn to when they

Submit your Podcast to various Podcatcher;

need your service, product, experience, idea or community.

• Itunes • Stitcher

The setup and the tools you need to create and produce a podcast are also endless in variety but you can start with a

Now, this all might seem like a huge learning curve that will

minimal setup and grow your equipment as you grow in your

need to happen to become a Podcaster but it doesn’t have

experience as I have done. The tools will also be dependant on

to be very complicated. As mentioned, there are so many

the format of the podcast you decide to go with. Below is a list

resources available on the net to teach and guide you

of things that SJ and I use for our individual podcasts and

through most products and software programs. Your time

Google is also a wonderful invention that is full of useful

and the role that the podcast will play in your overall

information on the vast topic that is podcasting.

marketing strategy is the biggest consideration.

www.christianwomeninbusiness.com.au

25

A podcast can take a considerable amount of time to record

me and my heart. It is not a short-term money-making

and edit (unless you have the resources to outsource the

machine. It is a long-term relationship building strategy,

editing side of things :-)) so you do need to consider if you are

whereby my ideal clients get to know, love, trust, and connect

willing to invest the time in the learning curve for the sake of

with me - and thanks to the power of social media, I get to

the connection that podcasting brings with your potential

know, love, trust, and connect with them too.

audience.

I hope you will take time to sit with God and dream about Podcasting can also be a long game. It can take time to build

whether podcasting could be used in your business to connect

your audience, to build that connection. Maybe you’re

more with your customers.

considering podcasting as a way of connecting with others in

by Kirsty Farrugia

your industry or field. It still may be awhile before you are seen in the industry as THE connector.

www.theartofdecluttering.com.au

It can take time to find your groove with your podcast. It can take time to make money from your podcast, either directly through sponsorship or through people buying from you. I view my podcast as the top of my marketing funnel, it is a fantastic way for my ideal client (and others) to get to know

If you have any further questions about podcasting, feel free to reach out to me on social media! @ www.facebook.com.au/kirsty.farrugia.3 and please check out my podcast www.theartofdecluttering.com.au/podcast

www.christianwomeninbusiness.com.au

26

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Instagram Tips WITH

ELISE HODGE

BY ELISE HODGE WWW.SHEISLIGHT.COM / WWW.ELISEHODGE.COM.AU

Have you ever taken the unconventional route when it

In 2015, I kickstarted my

You may have never used Instagram before, you may have an

online community and

ever-growing presence or you may be struggling to know what

blog, She is Light, via

to say, when to post, and how to reach the right people. Wherev-

Instagram - no website, no

er you’re at, here are five timeless tips to help you flourish on

connections, nothing - just

Instagram.

comes to business?

a girl with an iPhone and a

I sure have!

burning message to share.

1. Know your community

While you may be thinking “Gasp! That’s not the way you’re meant to do things”, hear me out. Starting my business on

If you want to flourish, you need to know who you're talking to.

Instagram was one of the best things I could have ever done.

Think about the types of people who engage with your business

With young women around the world using the app to share and

- are they male or female? How old are they? What are their

connect, it was a great way for me to find and attract my target

interests? What does their life look like?

audience and test out my messaging before going down the time-consuming path of creating a website and resources.

Oftentimes, your audience will be a reflection of who you are they'll like the same things you do or be inspired by what inspires

Flash forward a few years and I’ve grown the @sheislight

you. So turn those questions on yourself. How old are you? What

Instagram account to more than 30,000 engaged young women

do you enjoy? What inspires you? What sort of content do you

who consume my content and who purchase my products and

like to see when you scroll through Instagram? Do you prefer

resources.

videos or photos? Do you like content that is conversational or that gets straight to the facts?

I’ve not only had the joy of using Instagram to attract the right people to She is Light, but I’ve also been able to help heaps of

Your answers will give you a good idea of who your Instagram

other ladies with their Instagram accounts through my courses

community is, and knowing your community is key to creating

and consultations. It’s so rewarding to see other women

killer content that will engage your audience.

harnessing the power of Instagram to make a big impact in their own lives and the lives of others.

www.christianwomeninbusiness.com.au

28

2. Be consistent

When it comes to a visual platform like Instagram, consistency is key.

It's time to pick up your phone and look at your feed - does it flow? What is visually appealing and what isn’t?

It is so important to create flow throughout your feed, because when someone clicks on your profile, they’re going to form an impression of your business very quickly. Does your Instagram account show that you are credible and competent? Don’t be fooled, first impressions matter.

One of the ways that you can create flow throughout your Instagram feed is by the visuals. Here are two ways to create an aesthetically attractive theme that will make people want to click ‘follow’ within seconds: 1. Find a pattern and own it! People love patterns because they're predictable and consistent, and people know what to expect! When I was getting started with the @sheislight account, I used to post a quote followed by an image of a person followed by an image of flowers followed by a pretty flat lay. This kind of theme looked good and was easy for me to follow!

2. Use a filter and stick to it! Why? It's all about aesthetics - our eyes love to sift through images with similar colour tones. I know I love it when I find a beautiful feed where the colours complement each other perfectly. I find myself scrolling and scrolling and scrolling... it's kind of soothing! For example, all of the images that I post to my personal account - @elise_hodge - have been edited with one filter, time and time again. Occasionally I'll tweak the brightness or warmth depending on the image, but I usually stick to the same filter for each image.

3. Be Timely When it comes to engaging with your community, time is of the essence! When are your potential customers or clients likely to be scrolling through Instagram? If they're a university student, they might use Instagram throughout the day but if they're a businesswoman, they're likely to be scrolling when they get home at night.

Your audience might be split between different time zones, like mine. For example, I'm based in Australia, however a large chunk of the audience for my online community, @sheislight, resides in the USA, so I am mindful to post during peak times for those in the USA and the rest of the northern hemisphere, as well as for peak times here.

www.christianwomeninbusiness.com.au

29

1. Know your community 2. Be consistent 3. Be Timely 4. Hashtag 5. Engage

Personally, this is the part of Instagram that excites me the most -

4. Hashtag

that we each have the opportunity to engage with other people, to get to know their dreams and desires, to cheer them on, and to foster friendship and authentic community. Here are three ways

Hashtags are key to your strategic Instagram plan. Hashtags act

that I love to engage with the @sheislight community:

as a search function to categorise posts. Instead of commenting a word cloud of generic hashtags (for example, #love #picofthe-

1. I follow other accounts to let them know that my accounts

day #tbt #friends #instagood #beautiful, etc), use industry-spe-

exist (not just any accounts but ones that fit my target audience),

cific hashtags that aid in telling the story of your Instagram

because if they don't know, they simply won't know!

brand and help you connect with others in your industry.

2. I take the time to like and comment on other people's images.

I'm not talking about posting a heart or a generic comment, I mean

5. Engage

taking the time to read that person's comment and posting a meaningful comment that adds to the conversation.

If you want to truly flourish on Instagram, you need to invest in

3. I like to create conversations with people by direct messaging

connection.

them, asking about their business, their mission, and simply chatting. Direct messaging is not only a wonderful tool to get to

The way I see it is that every single person who makes up your

know your audience and find out what content they enjoy the

Instagram community is not just a 'follower' but a real person

most, but it's also a good opportunity to get to know people on a

with real feelings and real thoughts. I know that sounds a bit

one-on-one basis. For me, these conversations have led to

basic when it's spelled out like that, but it's something we all

valuable collaborations, business ventures, much-needed

need to be reminded of.

encouragement, and even some really special friendships!

by Elise Hodge

It's very easy to get caught up in a screen mentality, where it's all a numbers game of likes and follows, but if you want your

More Instagram Tips - elisehodge.com.au

Instagram community to flourish, then you've got to get human!

Christian Blog - sheislight.com

I look forward to hearing about how these five tips help you reach the right people on Instagram, so that you can continue to grow your business and make an impact.

www.christianwomeninbusiness.com.au

30

FRIDAY 31ST AUG & SATURDAY 1ST SEPT GOODLIFE COMMUNITY CENTRE, 100 Buderim Pines Dr. Buderim

A 2 DAY SUMMIT FOR CHRISTIAN WOMEN, COMBINING BIBLICAL TRUTH AND HOLISTIC HEALTH EXPERTISE, KINGDOM WELLNESS SUMMIT IS AN EVENT LIKE NO OTHER

Kingdom Wellness Summit is a dynamic two day conference on the glorious Sunshine Coast. DAY ONE is designed to connect, equip and grow Christian Women in the health and wellness industry with inspiring Christ-centered business teaching & community. DAY TWO offers a day of dynamic workshops for Christian women to be empowered in all aspects of their wellbeing; spirit, soul and body. ....being inspired and empowered in your health through dynamic workshops and practical activation sessions.

... being empowered in your health and wellness business so that you can reach and impact in a greater way.

... being released into a new level of freedom so that you can pursue and do all that God has called you to.

IMAGINE BEING EQUIPPED IN YOUR HEALTH WITH TEACHING ON THE LATEST IN HEALTH & WELLBEING COMBINED WITH BIBLICAL TRUTH & WISDOM.

Stacey McBride Wilson visionary of The Healthy Happy Soul & Kingdom Wellness Summit

Sarah-Jane Meeson founder of Christian Women in Business & The Automation Girl

Rachael Wilcox nutritionist + social media manager for The Source Bulkfoods & Christian Surfers Australia.

OPEN TO THE PUBLIC Hear from a range of Christian health and wellness professionals: Speaking life and truth into all aspects of your wellbeing. Receive from expertise in the areas of naturopathy, personal training, nutrition, life coaching and more. Also, be sure to check out the health and wellness expo.

PRICING

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SEE THE FULL EVENT SCHEDULE AND REGISTER AT

WWW.KWSUMMIT.COM.AU

SOCIAL MEDIA

Scheduling Reviews Did you know we have a blog full of inspiration from our members, each fortnight a new blog article is released ready to help you in your business.

Our Blog Authors have been doing a fantastic job and we wanted to give them some praise...

Well done and thank you so much ladies!”

PLANN Review - Lesley Lloyd When you find an app that you love, you hang onto it, you tell your friends about it, and you share it with the world!

One of the apps we’ve come to love is PLANN. It’s a planning, scheduling, and analytics app for Instagram.

It has everything you need to beautifully design, edit, and (here comes the pun) plan your posts on Instagram.

PLANN will show you what images are performing well, what hashtags are performing well, and everything in between. PLANN will help you strategize and schedule your images so they do their very best! It even provides a colour pallette based off your previous images to keep your feed aesthetically pleasing!

There are multiple plans for every business size – big or small. You can find something to fit your needs and take your Instagram marketing to the next level!

Every app has its glitches and updates to work through, but it gets 5 stars from us!

www.plannthat.com

32

GRUM.Co Review - Megan Horsfall

www.grum.co

Grum.... I love Grum. ... it is an Instagram Scheduling Platform and it’s main point of difference from others on the market, is that you use it via your computer and not your phone. This is great for those who curate designed/edited content and don’t soley focus on mobile device images. I LOVE the fact that I schedule everything on Grum from my desktop computer. I don’t have to log into Instragram on my phone - I just schedule it from where I sit.

It also allows me to see my Insta layout in advance and make changes where needed, I can have multiple accounts and easily swap between them. An added feature is the ability to create the first comment on the post - I often use this to add/hide my hashtags. Grum also has a hastag calculator, so it will tell you when you have put in too many hastaga (Instagram only allow 30#).

Overall, Grum is easy to use, very well priced and all done from the comfort of your computer - rather than spending hours scheduling on your phone :)

Fun Fact:

FACEBOOK Review - Kelly Wood www . f a c e b o o k . c om

Did you know that Pinterest isn’t classed as a Social Media platform but actually a search engine. It’s so powerful that it ranks second to Google in the search engine realm. This gives you a completely different view on how to use Pinterest for your business.

Are you affected by the new API (application program interface) changes with Facebook?

These are the external apps that were allowed to post on Facebook for you to your personal profile, your page, into groups and even through to events. This was great for those of us that were using them legitimately and not exploiting the system. Sadly, not everyone plays by the rules. Some companies have chosen to take people’s information which they have collected when someone has granted permission, such as through a game or a competition that you have entered, and have used that for their own purposes.

Facebook announced over the last weeks that these would be restricted dramatically in their ability to post, mostly to stop the spamming ones that are collecting your data and then on-selling it, which makes for a real challenge for those who were using them in a legitimate and time-saving way.

Currently, there are limited companies who have exemptions granted. Please check all your externally scheduled content to make sure it's getting through to your intended audience.

Scheduling within Facebook is available for pages and groups, but not yet into events under the new changes. This one you need to do manually on the Facebook platform.

Ultimately, the safest place to schedule posts is within the Facebook platform to guarantee that the posts go up. Facebook offers lots of insights and information that helps you to be able to see what’s getting you traction and what’s not.

33

Top Tips for your

FACEBOOK PAGE WITH

KELLY WOOD

WWW.ONEAWESOMEWOMAN.COM.AU

Everyone is telling you that Facebook is the place to be for your business.

Okay, so you have set up a business page …. now what?

Here are 10 top tips to help you work that out!

1.

Check that you have your business page listed in your “where you work” section of your personal profile.

The kicker….make sure this information is set to public. Imagine you are chatting with someone on a totally unrelated group

and casually mention that you run your own business. It’s not a group where you are able to advertise your business. The other person can click on your profile and see where you work – which is your business! It’s amazing how many people find out about your company

2.

through a random encounter like this!

Know when your audience is online and time your posts accordingly.

This is a really helpful thing to know so you can put your content out there at the best time for your audience. Of course this is

always something that you need to test and measure, and things change over time, but posting at 3am (unless your target audience are

3.

insomniacs or mothers with a really young baby) is possibly not your best posting time. This information can be found in your insights.

Schedule your content.

I know. You like to be organic and you have a really creative mind and …squirrel! If you don’t block in the time to get your

nuts and bolts of your social media strategy locked in, they won’t happen. Suddenly, 3 months have gone past and there is no content on your page and people are asking you whether you are still in business! Set aside the first half an hour of a Tuesday to get it done (or whenever works for you).

www.christianwomeninbusiness.com.au

34

4.

What to schedule.

Information posts about what you do are always good. You can talk about what you sell and why you love it, or what it does,

but your ratio should be at minimum 3 information – 1 asking. So you are giving your audience great stuff all the time, with the occasional “here’s what we have on offer” post. This helps you not to come across as only being interested in the sale. This is particularly helpful if you are in a service based industry.

5.

Interact with your audience.

If people are taking the time out of their day to comment on your post, make sure you take the time to reply. It helps

Facebook know that you are looking for meaningful engagement. This can change the reach of your posts dramatically! Ask questions of your audience and be prepared to get into a conversation about it.

6.

Lives and videos.

Overwhelmingly in the CWIB community these are what scare our members the most! The good thing about them is that your audience gets to meet you! They get to see that there are real people behind a company. In a service based industry particularly, knowing that you connect with the person offering the service before you buy can be a really helpful tool. Your audience also gets to hear your voice. This helps them hear you and your inflection when they read your post. Remember though, it doesn’t need to be perfect! You don’t need to have professionally styled hair and perfect makeup to do a video. Just get on, be real and have some fun! This life is way too short to be boring all the time!

7.

Talk about WHO YOU ARE as an organisation, not just what you do.

Share what’s going on for you and in your business. Are you nominated for an award? Are you going to a really cool course that will help you grow your business? Does some of your profit go towards supporting a particular charity?

Are you meeting up with local leaders, or are you simply trying to do business around your kids while they are on school holidays? All of these things help put a personal face to your business. Showcase your staff if they are willing. Whatever it is for your business, make sure there is an element of the real-life people that are behind the scenes.

8.

Have some fun.

Not every post needs to be serious. It might be something funny that happened in the office. Maybe it’s World Chocolate Ice Cream day (June 7th by the way) and you want to acknowledge that. Obviously, this depends on your audience and how silly you go, but life was not meant to be boring!

9.

Test and measure.

Everything is a test. Nothing is set in stone and some things that work this week may not the next time Facebook changes something. Track your likers and ask your clients where they found out about you. This helps you decide what to do more of.

10.

Lastly, keep showing up.

You never know who is watching you and what you are doing. The most amazing business relationships and client relationships have started with “I’ve been following you on social media” and not once have they liked something, commented or contacted you about anything previously.

I hope these tips have been helpful!

by Kelly Wood www.oneawesomewoman.com.au

www.christianwomeninbusiness.com.au

35

CWIB Business Socials

A place for you to talk about business with like minded women

CWIB Melbourne

Are you interested in some face to face support to help encourage you in your business?

We hold monthly Business Socials all across Australia and soon we will be reaching out to the USA too!

We talk about a business topic of the month, we brainstorm through difficult things we might be going through in our businesses, we pray for each other and drink coffee while eating lots of chocolate <3 A perfect night, if you ask us!

Gold Coast CWIB

Locations

Sunny C oast

CWIB

Gold Coast Townsville Sunshine Coast Brisbane West Brisbane South Sydney – The Hills/North Sydney – South West Sydney – South East

Shoalhaven Adelaide Canberra Melbourne Central Perth North UK - Online USA - Online Online Sofa Sessions

sy CWIB South Bris

We welcome every lovely lady to attend one free Membership social night after that you will need to become a Sisterhood or Enriched member to keep attending.

We’d love to invite you to join in the fun!

Canberra CWIB

Locations may change, please refer to our FB Events for more up-to-date details.

36

Townsville CWIB

Business Social Leaders M ON T H L Y ME MB E R ME E T INGS + QU A R T E R L Y OP E N N I GH T S

AUS Online DENI KNUTH

Sydney South West

Sydney The Hills/North

Shoalhaven

Sunshine Coast SHERRI SMITH

KATE THOMPSON

Adelaide

Brisbane West

Brisbane South

SARAH-JANE MEESON

CARMEL AUSTIN

KYM SIDDONS

KIRSTY FARRUGIA

RENEE HANNA

Sydney South East

USA Online

RAYLEE BIELENBERG

Gold Coast

Townsville

QLD LEADER

SHARON HEARTY

Canberra

AMANDA BRANDL

SHARON HANKINS

UK Online

SUE HURST

Canberra

AMANDA KNIGHT

North Perth

DENI KNUTH

TANIA LAUBSCHER

Melbourne

MICHELLE WOSZATKA

VIC, SA + WA LEADER

NSW + ACT LEADER

MEGAN HORSFALL

For more information about our local meet ups visit our website w w w . c h r i s t i an w om e ninb us ine s s . c o m . a u/e v e nts

37

The time is NOW to Master your Money!

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2 DAY S F ULL O F WO R SH I P , TEACHIN G & RE S T O R A T I O N

LOCATION: SYDNEY, NORTHERN BEACHES AT THE COLLAROY CENTRE

Community Conference 2019 + retreat

Come and join your sisters as we unite together for 2 days full of worship, teaching and restoration.

Saturday 9th + Sunday 10th Feb 2019 F E ATU RI NG FOU R A M A ZING SPE AK E R S

We’ve designed this conference with the tired, busy business owner (maybe even mum) in mind. This is your chance for you to have some ‘you’ time - to stop, breathe, be restored in the Lord, and then spend time working on your business.

PS. LEIGH RAMSEY

RANDA HABELRIH

SHARRYN LUDLOW

SJ MEESON

Citipointe Church SHE Rescue Homes

Founder of MATES

Founder of Grace & Confidence

Founder of CWIB

www.christianwomeninbusiness.com.au

>

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Top Tips for FACEBOOK

LIVES

BY SHARON HANKINS

WWW.IRESTORESTUFF.COM.AU

Facebook Lives … do they freak you out?

Do you get heart palpitations whenever you hit that “LIVE” button?

You’re not alone, girlfriend. I totally know the feeling, and believe it or not, my heart still beats faster when I hit that little red camera icon!

But here’s the deal – if you’re serious

you will automatically appear on more

excuse NOT to take advantage of this

about your business, and want to reach

people’s newsfeeds than other types of

great business tool.

larger audiences of potential customers,

posts such as image posts or worded

Live Video opportunities are like GOLD in

posts. I’ve been doing Facebook live

HERE ARE SOME TIPS FOR MAKING

a day and age where, according to

videos since they first rolled out onto my

THE MOST OF FACEBOOK LIVES.

Forbes.com at the end of last year, “Over

business page, which according to my

As you read them, take a moment to think

500 million people are watching video on

page, was the beginning of 2016. Before

how you could improve on using video as

Facebook every day” and “Internet Video

that, I was creating video content for my

a part of your business marketing.

Traffic will be over 80% of all consumer

DIY audience and uploading videos to

internet traffic in 4 yrs.”

both my Facebook page and my YouTube

1. FILM IN WIDE-SCREEN (16:9)

channel. Now, although my husband is a Wow! So, stick with me now – let’s pull up

professional video producer, I must admit

i.e. landscape mode. This is better for

our socks, get our big girl britches on, our

to having edited and uploaded most of

content that you intend to re-purpose. eg.

biggest brave face, and we’ll walk through

these myself (a learning curve, and I’m

for watching in full-screen mode on

some tips to make this “Live Video”

sure he must have been tired of all my

desktops; for Apple TV capabilities;

opportunity a successful part of your

editing software questions). If you see any

re-posting on YouTube, etc. Having said

marketing strategy. Because that’s what it

of my videos that look more professional

that, I do understand that social platforms

is – a fantastic marketing opportunity –

than the others, then yes, Marty would

such as Snapchat, Instagram (stories), etc.

and a really cost-effective one! Facebook

have done those for me. But, you do NOT

have made filming in portrait mode, a

and other social platforms continue to

need to have a professional videographer

more popular format. Ultimately, think

rank video, especially live video, high in

in the family to make the most of live

about your audience, and have the end

their algorithms. In other words, if you do

video opportunities. With easy-to-use

purpose goal in mind before you go live.

more live video from your business pages,

smartphones these days, there really is no www.christianwomeninbusiness.com.au

40

2. COMPELLING, INTERESTING TITLE. Having a compelling and interesting title can make or break people’s interest and whether they will play it or not. Examples: “Three ways to save on paint” or “4 quick steps to easy meal prep”. Think about what kind of title would make YOU want to click on a video.

3. GRAB ATTENTION Grab people’s attention within the first 10 seconds of your video. Try not to waste time asking if this is live, or if anyone is there, etc. Create your video with the re-broadcast in mind, ie. once the video is finished and you hit the option to save it to your page. The majority of views that your live will get, will be during the

// Call to Comment: eg. ask people where

network called, Hometalk, who request-

re-broadcast of your live. Have a quick

they are tuning in from (this works better

ed that I stay live for 30-40 minutes

intro telling what you’ll be doing in the

for larger audiences). Make sure these

because they analysed their audience and

live.

are easy for the audience to do. Give them

found this was their optimum watch

an A or B scenario: “Do you like this or

length.

4. ESTABLISH AUTHORITY

that? Please comment.” Around 5-7 calls to comment during a 20-30 min broadcast

Establish your authority in your niche. For

is plenty.

example, after my intro, I could say

// Read out people’s comments as they

something like: “If we haven’t met, I’m

come in and answer their questions. The

Sharon, a blogger and furniture restorer,

call to comment and reading out

offering DIY tips and tutorials for others

comments is best done at the beginning

who’d like to do their own furniture

and at the end of your live broadcast if

restorations.”

you are planning on re-purposing your

5. ENGAGE WITH YOUR AUDIENCE Here are a few ways to do this: // Ask people to tag a friend if they think they’d enjoy watching this video. There’s also an option to share the live during the broadcast and you could ask your audience to share it with their friends. // Ask people to hit the heart emoji or the

8. CALL TO ACTION Have a “call to action” at the end of your live broadcast. What is it that you’d like your audience to do, or where would you like to direct them? For example, “Check out our YouTube channel”; “Thanks for watching, let me know what you’d like me to cover in future Lives in the comments

video content.

below”; “If you enjoyed this project,

6. DELIVER YOUR CONTENT

-

Remember your title. Once you have started delivering your content, deliver it all the way through. Make sure it adds value to the audience, is precise and actionable.

please hit the subscribe button to be notified of future lives.”

You may want to add a link in your comments for an opt-in offer over on your website, where you would be ultimately gathering email addresses for your subscriber database. Tell your audience about your offer, and that you will add the

7. FIND YOUR OPTIMUM LENGTH

link in the comments for them to click on.

Have any links ready to copy and paste

wow face or the like, etc. if they are enjoying what they are watching. Eg. “hit

The ideal length for a FB live is approxi-

from a Word document or from your

the heart if you love this colour paint I’m

mately 18 minutes. Some niches vary – I

Notes app, or have someone else do this

using.”

used to do Live broadcasts for a large DIY

for you during the live.

www.christianwomeninbusiness.com.au

41

9. AFTER THE LIVE

After the LIVE is over you may like to: // Change the video thumbnail in the video editor (go to your page video library, select the edit button of the video you are wanting to edit) // Change the title if you think it needs a change. // Boost your broadcast with FB ads (do this in ads manager) // Share your broadcast - get the URL link (control-click or right-click on the video itself and you should see an option to copy the URL link) and share your live post with any other social media related groups that you are connected with. Are you on Instagram?

Let your audience there know that you were just live on your Facebook page and they should go check it out! Of course, prior to your live, you should announce on all your social platforms, that you intend to go live and let people know what to expect. // Add captions. 80% of videos are watched without sound! Adding captions can really make people stop and watch. This is done in the video edit mode and can be tedious, but totally worth it if you have great content to share.

10. SCEHDULE

Schedule a regular time to do your lives.

When your audience starts to realise that, for example, every Wednesday at 2pm, you will be live on your page or group, they will actually start to turn up and expect to tune in at that time. You can also schedule an announcement post letting your audience know when youâ&#x20AC;&#x2122;ll be going live and what topic you will be covering.

I hope these tips will help give you the confidence to create great content for your audience and potential business clients and customers using Live video. Still feeling shy about being in front of a camera and not sure what on earth you could possibly do for YOUR niche during a live broadcast? Find my 10 ideas for creating video content for your social media on my website: www.irestorestuff.com

by Sharon Hankins www.irestorestuff.com

www.christianwomeninbusiness.com.au

42

A LITTLE ABOUT JESUS KEEP YOURSELF AND YOUR BUSINESS GOD CENTRED WITH THIS 40 WEEKLY BUSINESS DEVOTIONAL.

WWW.CWIBSHOP.COM.AU

This devotional will leave you feeling on fire for God and confidently inspired to build a Godly Business. Take this walk with God in your quiet time!

l u f i t u a e B y He We are so glad that a copy of our magazine found it’s way into your hands. We truly hope that it has blessed you, in both your personal and business life. You may be wondering who this ‘Jesus’ is that we keep referring to with such love and passion.

You might wonder if He can help you, the same way that we have been talking about, that He helps us. He can. It’s really simple, but life changing all the same. You might like to meet Him and ask Him to help you in your life and your business.

There’s a little prayer we say when we want to meet Jesus and ask him into our hearts. I’ve written it below - just read it from your heart.

Dear Jesus, Thank you for everything that you are and everything that you do.Thank you for sending your Son to die for my sins. I invite you to come into my heart and make me new. I invite you to be Lord and Savior of my life.

Please take me as I am and make me whole. I ask for your forgiveness for anything that i have done wrong.

Be the Lord of my life and show me how to live a life that is pleasing to you. Help me to understand your grace, mercy and love.

In Jesus Name, Amen.

That’s it! That’s how you meet Jesus. If you’d like to get connected with someone who will help you grow in your journey, then we can connect you with a local church in your area. We’d also love to come along side you and champion you on!

Love the CWIB Team xo For more information please contact us via email at hello@christianwomen inbusiness.com.au

YO U R B U SINESS BA SICS W O R K S HOP IS HERE Your Business Basics Workshop is now available in the Academy K EEPING GOD A T THE C EN T R E OF YOUR BUSI N E S S To get your hands on this, apply to become an Enriched Member

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CHRISTIAN

IN BUSINESS

Beautiful Journey

women CHRISTIAN IN BUSINESS

What a beautiful journey that starts from within When you see the light brighten as you step out with Him When the women around you take hold of your hand and the resolve thatâ&#x20AC;&#x2122;s inside of you starts to expand Women of influence in each marketplace Women of similar background and race Chosen most carefully for each special gift Like a golden edged jigsaw that's starting to shift The helmet, the breastplate the belt fastened tight The shoes and the sword with the faith shield of might As we fasten and buckle and place all around Eyes on Him... hearts for Him, we're taking more ground Fear doubt and worry. ... all of that gone We look up at Jesus and know He's the One He has the miracle done and the Victory claimed All other the sinners and captives unchained No doubt in your mind no fear on your part Jesus has got you ...... entwined in His heart. www.iamjanmorris.com

The key to marketing words/terms!

Okay, so you might be new to marketing or a marketing maven either way some of the wording can be quite off-putting when you don’t understand the terms people are using. We’ve created this quick key for you to refer to if you’re unsure about what a word means… (if we’ve missed one, hit Google with the meanings of words).

COPY

CTA = Call To Action

The words put together to make a sentence on your

This is what you’d like your customers or audience to do in

website or in your flyers. When someone says copy they

a blog post, social media posts or a button on your website,

mean send me the words you want to use in said marketing

for example; “Click in the link for more details”, “Tag a

material.

friend who would love this post”, “Find out more about our services by clicking here”, “BUY NOW”.

CTR = Click Through Rate Rate meaning total percentage of people who have clicked

SM = Social Media

through a link.

Facebook, Twitter, Instagram, LinkedIn.

Pain points

Collateral

A problem that your business can solve that’s causing pain

A collecion of media used to support your sales. This could

for people.

be your flyers, posters, stickers, advertisements, digital imagery.

Niche A particular group/community of people with a common

Buying cycle

interest. For example: dancing mums, gardeners, people

How long it takes and the process the customer comes to

who like food (foodies), Christians, organic/fairtrade coffee

when buying your product or service.

drinkers, sunflower farmers … the list is endless.

Lead

SEO

A potential customer who hasn’t brought from you yet.

Search Engine Optimization – (meaning, how high your website ranks in a Google search by creating rich content on your website)

CRM = Customer Relationship Management A platform you use to manage customers and send communication to them. For example: Active Campaign or

CAC = Customer Acquisition Cost How much it costs you to acquire a customer

B2C = Business to Consumer CPL = Cost Per Lead B2B = Business to Business

How much it costs you to acquire a lead

lingo baby.... lingo ;) “Marketing is really just about sharing your passion.” - Michael Hyatt www.christianwomeninbusiness.com.au

45

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Our membership is all about uniting like-minded women together like yourself, encouraging you and strengthening you to build a business that you love and of course empower you to make money!

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Follow our playlist on Spotify

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Worship Playlist You Are Holy - Michael W Smith Wonder - Hillsong Good Good Father - Chris Tomlin Here for you – Matt Redman Oceans - Hillsong United If I don’t have you – love and the outcome I love you lord – The Katinas Not Today – Hillsong United Wonder O come to the Alter – Elevation Worship Then sings my soul – Hillsong Elohim – Hilsong Keith Green – Make My Life A Prayer To You Relentless - Hillsong ........ and so many more ......

CWIB Podcast Show

Need something to listen to while youâ&#x20AC;&#x2122;re working away?

CHECK OUT OUR CWIB PODCAST SHOW www.christianwomeninbusiness.com.au/podcast

We interview women from all over the world who share their business stories, wisdom and encouragement to help inspire you in your business!

Business & Spiritual Warfare Managing Teams Share Her Story God & Business Submitting Your Business to God Marketing & Communication Women & Leadership Networking Confronting Overwhelm We pray for your business Building God Profit Conquering Fears Building Communities Plus moreâ&#x20AC;Ś

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Next Issue ...

What We Are CALLED TO DO Decluttering Your LIFE & BUSINESS Emotional Intelligence IN YOUR BUSINESS Inspiring Business Owners IN THIRD WORLDS

her story

JANET STARK

Being God’s Church IN YOUR BUSINESS

Studying God’s Word IN YOUR BUSINESS Managing Autism & BUSINESS Free To Be You Plus More…

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CHRISTIAN

IN BUSINESS

issue 4

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48