Issue 7 Christian Women in Business & Leadership eMagazine

women

CHRISTIAN

6 TIPS FOR

Writing

COMPELLING COPY

UNLOCKING

AllYour You Best NeedLife For Summer Growing a

IN BUSINESS

Business and Leadership IN 2021

INFLUENCE Conference

WHOLESALE B US I N E S S

SUBSCRIPTION

dressing the business WITH CONFIDENCE

BEHIND THE SCENES

Building a Box Business

Hire-a-Hubby

DECEMBER 2020

is s u e 7

table of

CONTENTS CONTRIBUTORS

03

MESSAGE FROM THE FOUNDER

04

DEVOTIONAL

05

INFLUENCE CONFERENCE

06

GROWING A WHOLESALE BUSINESS

12

BEHIND THE SCENES - HIRE A HUBBY

14

CHRISTIAN WOMEN IN LEADERSHIP

18

DRESSING THE BUSINESS WITH CONFIDENCE 20 BEAUTIFUL PLANNERS

23

UNLOCKING YOUR BEST LIFE

24

BUILDING A BOX SUBSCRIPTON BUSINESS

28

WRITING COMPELLING COPY

32

HOLIDAYING READING

35

A LITTLE ABOUT JESUS

36

NEXT ISSUE

48

www.christianwomeninbusiness.com.au

02

the team &

CONTRIBUTORS

Sarah-Jane Meeson

Megan Horsfall ART DIRECTOR CONTRIBUTOR

PROOF READER

Kelly Wood

Lou Mathieson

Robyn Evans

Melinda Trembath

Diane Millers

CONTRIBUTOR

CONTRIBUTOR

Sharyn Harris

Claudia Bouma

Nicole Teasdale

EDITOR + FOUNDER CONTRIBUTOR

PROOF READER

Tammy McKinney CONTRIBUTOR

CONTRIBUTOR

CONTRIBUTOR

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PROOF READER

CONTRIBUTOR

Welcome

FROM THE EDITOR C H R I S T I A Nwomen

IN BUSINESS

Message from the Founder/Editor

Hello 2021 Summer Holidays!

Well this certainly has been a year to remember. One that we will not forget for a long time. Some people thrived and some survived. But now we have a season of rest before us.... let’s start with some fun! Here are some random fun facts?

• Bananas are curved because they grow towards the sun; • If you lift a kangaroo’s tail off the ground it can’t hop; • In the 16th Century, Turkish women could initiate a divorce if their husbands didn’t pour coffee for them; • A crocodile can’t poke it’s tongue out; • Sea otters hold hands when they sleep so they don’t drift away from each other. < This is my favourite; How much better do you feel now that your mind is on something else? Something fun, interesting and rather amusing.

That’s exactly what we want to do with this summer issue of our CWIB Magazine, take you away for a couple of minutes, be it by the pool, in your garden or simply in the office. Let your thoughts settle, sprinkle some English humour mixed in with some prettiness and godly goodness for you to relax, unwind and have a mo to yourself!

So, go grab your fave drink, find some space where you can relax and let’s get into it.

Be blessed and keep on going!

Enjoy lovely, Sarah-Jane xx www.christianwomeninbusiness.com.au

When to

LET GO

BY MEGAN HORSFALL WWW.HAPPYSPLATDESIGN.COM.AU

Wading our way through an unexpected year has left many of us feeling depleted, flat or even a little lost. Our plans were waylaid and our focus was sidetracked. Some of us were separated from family and some of us couldn’t escape them (hats off to the remote learning legends!).

This year caused us to focus inwardly, to look at ourselves and more importantly to look at our relationship with Jesus. Did you tick all the boxes that you wanted to? Or were there a couple of glaringly obvious parts of your life that needed attention. Did you crash and burn? Or did you thrive?

Count it all joy, my brothers, when you meet trials of various kinds, for you know that the testing of your faith produces steadfastness. And let steadfastness have its full effect, that you may be perfect and complete, lacking in nothing.

James 1:2-4 I did both. There were areas of my life that bloomed and other areas that really needed me to dig deep. What did I do in the places of lack?

I kept myself accountable to a few close friends and I got stuck into the Word, so that I could keep afloat and keep my joy.

James tells us to ask for wisdom, ask for some practical insight to help us face trials. This Godly wisdom enables us to face any trial thrown at us with perseverance and determination.

Blessed is the man who remains steadfast under trial.

This wisdom helps us to face every situation with patience and with joy. To keep an open heart and an ear tuned to the still small voice. Peace is there in every sitution, we just need to allow God to wash it over us and let go of what we can’t control and let God take the lead.

Love Megs xo Father God, Thank you for standing with us through a year of trials and triumphs. Thank you for being there even before we called.

Thank you for being the same yesterday, today and tomorrow, despite what the world throws at us. Thank you for taking the lead and showing the way.

In Jesus Name, Amen.

04

J O I N U S AT T H E 2 02 1 C W I B

INFLUENCE

Conference + RETRE AT

FREEDOM, ESTEEM, EMINENCE, INFLUENCE, LEADERSHIP

20th-21st FEBRUARY 2021 A le xan dra Par k Conferen ce Centre SUNSHINE COA S T, QUEENSL A ND

Jody Milward

Jess Ndenda

Sarah-Jane Meeson

Lorellee Colley

Lisa Bruton

JODY MILWARD

OLIVE LOUISE SOCIAL

CWIB FOUNDER

DESTINY STRATEGIES

ARISE SANCTUARY

TO R EG I S T E R H E A D TO O U R W E BS I T E W W W.CH R I S T I A N WO M E N I N B U S I N E S S .CO M . AU

We are SO happy to be br inging you our 202 1

INFLUENCE

Conference + RETRE AT

This year we have a wealth of knowledge and awesomeness coming your way from our powerhouse speakers, who all bring uniqueness to the stage.

This year’s theme is “Influence”: understanding what influence really is and the gift that God has given us

Jody Milward

from being a woman who runs a business with influence, with POWER POWERFUL for the

JODY MILWARD

Kingdom and your community. We don’t just mean in your homes and your family, but wider communities and even the globe!

On top of this, we will be exploring leadership and what life is like from behind the scenes of building a marketing agency and a team. We’ll be looking at the

Where did you live growing up? Ipswich Queensland What year did you start in business? 2006

up to date info on FB ads and digital marketing What lead you to start your business? Having 3 little

(everyone needs this!).

kids, I wanted to find something that was flexible We will also be launching a little something special that

with school, school holidays and when they are sick.

we have more about in the next article…

During COVID lockdown, what was your fave thing You can also enjoy a lovely evening party in the

to do? Laugh at the Memes and play Jack in the Box

paradise of the Sunshine Coast - it’s time to get your

with the family

coconuts out ladies as we enjoy a tropical themed sunset party. Bring out the beautiful mocktails and hula-hoops!

Brad Pitt or Hugh Jackman? Def Hugh!

Poke-a-dot or stripes? Stripes What are you looking forward to most about the conference this year? Getting together in real life at an event!

If you could go back to an era in time, what era would you choose and why? The 80's cause I crushed dressing up like Madonna If you could meet a woman of influence who would

Without further ado, I would like to introduce to you our speakers, that is, if you haven’t already heard the interviews with them on our podcast.

it be? Sarina Rosso - she built a training empire which is what I want to do for women in digital marketing.

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Finally, You’re on a desert island… a boat passes by, what would be

Lorellee Colley

your plan of action to get them to notice you? "Sea Turtles

DESTINEY STRATEGIES

mate" (How Captain Jack Sparrow got off a deserted island in pirates of the carribean ;) )

Where did you live growing up? Port Macquarie

Jess Ndenda

What year did you start in business? Over 10 years ago

OLIVE LOUISE SOCIAL

What lead you to start your business? Found ourselves doing it

During COVID lockdown, what was your fave thing to do?

Zoom calls

Where did you live growing up? South Australia

Brad Pitt or Hugh Jackman? Hugh

What year did you start in business? 2016

What led you to start your business? Being a bored,

Polka dot or stripes? Polka dot

career-driven, overworked, mum pregnant with her third child,

knowing I did not have it in me to leave another 6 month old at

What are you looking forward to most about the conference this year? Connecting with everyone, the beautiful, powerful

day-care 5 days a week.

girls that are part of this community

During COVID lockdown, what was your fave thing to do?

If you could go back to an era in time, what era would you

African dance parties with the kids.

choose and why? I f you could meet a woman of influence who

would it be? G o back to 1920’ to meet Florence Scovel Shinn –

Brad Pitt or Hugh Jackman? Hugh. No doubt.

she was labelled a mystic in the day and so ahead of her time.

Her messages are very on point and back to the basics of

Polka-dot or stripes? All the dots. I have at least 10 polka dotted

knowing God, part of the missing link at present, I think!

frocks and will likely rock one to conference!

Finally,

What are you looking forward to most about the conference

You’re on a desert island… a boat passes by, what would be

this year? Meeting like-minded women and a good night’s sleep

your plan of action to get them to notice you? Hide, so they

away from the never ending game of musical beds I seem to play

don’t stop! It’s my desert island and this would be my Garden of

with my kids!

Eden. Everything I could ever need or want. I suppose I should

share!

If you could go back to an era in time, what era would you choose and why? 1743 because I have a borderline unhealthy obsession with Outlander. More so, James McDougal from outlander. #itstheaccent #andthehair If you could meet a woman of influence who would it be?

Michelle Obama. I think she is a shining light of what it means to be a good human and the blessings that come with that.

Finally, You’re on a desert island… a boat passes by, what would be your plan of action to get them to notice you? Sing!

www.christianwomeninbusiness.com.au

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Lisa Bruton ARISE SANCTUARY

Where did you live growing up? R ight on Kurwongbah Lake, it was so much fun.

What year did you start in business? 2016 was our first retreat .

What lead you to start your business? God clearly telling me it was time to start .

During COVID lockdown, what was your fave thing to do?

A fternoon swims at the beach with my family (This was allowed where we live) Brad Pitt or Hugh Jackman? Hands down Hugh Jackman

Polka dot or stripes? O h I have a love for both… but probably stripes a smidgen more.

What are you looking forward to most about the conference this year? Being in God's presence with exceptional women

If you could go back to an era in time, what era would you choose and why? 1950s purely because I adore the dresses they wore back then!

Sarah-Jane Meeson YOUR HOST

I f you could meet a woman of influence who would it be?

Oprah Where did you live growing up? Nottinghamshire, UK.

Finally, You’re on a desert island… a boat passes by, what would be your plan of action to get them to notice you? I know this wouldn't be the most effective but knowing me it would be to splash around in the water and creating noise!

What year did you start in business? 2015 What lead you to start your business? God told us to buy a property, through that we got into developing and then somehow, I stumbled upon digital marketing… The rest is history.

During COVID lockdown, what was your fave thing to do?

Renovate! We were halfway through a renovation when COVID hit and we needed to get it done.

Brad Pitt or Hugh Jackman? Hugh, so we can sing together!

Polka dot or stripes? Stripes!

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Alexandra Park Conference Centre What are you looking forward to most about the conference this year? Sun, sea and listening to the sound of a group of amazing women enjoying themselves, chatting to their hearts content, and worshipping God.

If you could go back to an era in time, what era would you choose and why? This question is SO hard, 1940’s for the after war fashion, 1500 to meet Queen Catherine of Aragon in her prime, and the 1970’s for the music that was to come and to buy property before gold got detached from the dollar!

If you could meet a woman of influence who would it be? Her Majesty Queen Elizabeth II, my gosh! What a woman!!!

Finally, Y ou’re on a desert island… a boat passes by, what would be your plan of action to get them to notice you? Light my

We’ve created an intimate weekend for you, where you get to connect with like minded women who share a vision of incorporating business with passion, purpose and spirituality, where you can reconnect and spend time with God.

premade fire along with finding the biggest shiniest object I could from the ocean and shinning it in their faces!

We so look forward to hosting this conference for you, we can’t wait to see how God shows up, we can’t wait to hear the revelations, and we can’t wait to see you there!

J O I N U S AT T H E 2 0 2 1 C W I B

INFLUENCE

Conference + RETREAT

20th-21st FEBRUARY 2021 S U N S H I N E COA S T, QU E E N S L A N D

TO R EG I S T E R H E A D TO O U R W E B S I T E W W W.CH R I S T I A N WO M E N I N B U S I N E S S .CO M . AU

Tickets available with or without accomodation. www.christianwomeninbusiness.com.au

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Growing a

WHOLESALE BUSINESS

BY MELINDA TREMBATH WWW.MELINDASGFG.COM

Hello, I’m Melinda from Melinda’s Gluten Free Goodies and I’m chuffed to be able to share some of my journey in the wholesale food world over the past 16 years.

Let me take you back...

Let me take you back to the beginning. I was diagnosed with Coeliac Disease when I was 19 years old, around 25 years ago, and spent most of my early days as a Coeliac converting family favourite recipes to be gluten free so I could still enjoy them.

Fast forward 10 years and I’d completed my Sports Nutrition degree, worked at Canberra Hospital and then returned to the university as their Campus Manager on South Bank in Brisbane.

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I attended many café meetings during this time and the only

We departed the supermarkets for good, which was a kick to my

offerings were either an Orange & Almond Cake or Jaffa Cake

pride, but 100% the right thing to do and have focused on areas

so being a regular, and bored with the lack of choice, one of the

of growth in our industry that value our business and products

café owners asked me to bring in one of my cakes to sell. I

and have strong ethics around food quality. I have an excellent

presented the next day with our family favourite, gluten free

work life balance these days and continue to focus on defining

choco mud cake, and they sold all 16 pieces that day and said

my Godly purpose while here in this world.

‘keep it coming’! That was October 2004 and the beginning of Finally, two of the most valuable things I’ve learnt over the

my café cake business, Gluten Free Goodies.

past 16 years are to give it to God every day and find an industry mentor. I’ve always been an early riser, but God knows it’s the only time of the day I will get uninterrupted time

Over the next four years we grew our

with Him to get my attitude right

supply into 150 cafes, delis and health food

for the day and

stores and employed 13 staff.

switch my pride to humility.

During these four years I managed to squeeze in having three Second, get yourself

little cherubs and also approach Woolworths about a cake mix

a successful

concept for their Health Food Aisle. We launched the first

“industry specific”

three slice mixes for Melinda’s Gluten Free Goodies (a change

mentor as they

in name so we could trademark) into 800 Woolworth’s stores

understand exactly

nationally in June 2008. Running both business and my

your path; ideally

growing family almost sent me over the edge so in 2009 I sold

have already

the café cake business to my mother-in-law who rebranded

walked it and

and continued to supply for the next 10 years before closing

ironed it out, and

down in 2019.

have the most relevant connec-

This change enabled me to focus on growing the dry cake mix

tions. I spent tens of thousands of dollars on business consultants

business, via third party manufacturing & warehousing, and

and they promote that an outsider can see things you cannot,

continue to work from home with the kids (with a part-time

which is true to an extent, however someone who knows the nuts

nanny). At the highest point we were supplying 6-10 products

& bolts of your business can offer far more value.

to both Woolworths and Coles nationally and exporting to several countries. But this also was my most vulnerable time.

I hope by sharing some of my journey I’ve inspired you to venture into the wholesale world as the benefits have far outweighed the

Exhausted through lack of sleep, the stress of supplying

negatives or if you already own one and are in the middle of a

supermarkets, poor eating habits and long hours I was 30kg

storm keep going, hand it over and know that Gods got you.

overweight and struggling to survive, but on the outside looked like a raging success. I’d like to tell you I handed it all over to God and found instant joy, but I did not and struggled

by Melinda Trembath

on my own for many years through sheer determination. My

WWW.MELINDASGFG.COM

desperation also opened the door to a new age movement, who promised I could solve all of my issues and flourish, so I was foolishly led down that path for a year or so until God got involved!!

This came in the way of some quite severe challenges but as I’m starting to surface on the other side and see the amazing changes God has created, I wouldn’t change this process if I could. God really needed me to experience some deep valleys to realise I couldn’t get out of them without him and it really bought me back into a much stronger relationship with Him.

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Behind the

scenes of

BY SHARYN HARRIS

FOR BUSY BUSINESS OWNERS Meeting at Youth Group, both having hearts to help and I know what you are thinking. I can see the smiles on

serve others from the start; training up 6 apprentice

your faces even as I write this; I had the same thoughts!

carpenters to go out into their communities; travelling

The name creates all sorts of images and a giggle or two.

around Australia for 4 years with 3 young children, always meeting new people and working in different states,

So, what is Hire A Hubby? In our eyes it is the perfect mix

learning more skills in the building industry; keeping up

of property maintenance, building relationships, communi-

with new technologies; unexpectedly bumping into friends

ty, serving and earning an income. While Steve (#1 Hubby

of friends who ran HAH in WA… all Gods timing and doing.

or more affectionately known to clients as Mr Magenta) does not do your washing he will install the line, hang the

What is it like to be the wife of a hubby? You must have a

dryer, patch the hole in the wall, clean out your gutters, fix

sense of humour, thick skin and be very secure in your

the gate, build a ramp and much more.

marriage! The jokes flow thick and fast, especially when out and about in the very ‘magenta’ signed car (best advertising

Some days he ‘has his face on’, as he calls it, and he shifts

ever!) and uniform. It is about building relationships with

into the alternate realm of HAH that was not in the

people so engaging with them, smiling and laughing is

Franchise Agreement but Gods, and he is an active listener,

mandatory, and not hard to do. I could tell many stories,

counsellor, shoulder to cry on, friendly face, advisor,

even after only being ‘Mrs Magenta’ for 2 years, about the

sounding board and helper. Perhaps it is also the magenta

selfies, thumbs up, drive-bys and conversations had,

shirt (not pink!).

especially at Bunnings!

How did we find ourselves in this space is the question I

One point of contention however is getting jobs done at

sometimes ask God, knowing full well that He has had it

home! I have taken to putting ‘our house jobs’ on the HAH

planned all along and enabled us through the 36 years we

job list but they mysteriously keep being deleted or stay at

have been married and self-employed to keep placing the

the bottom. Such is the life of a carpenter’s wife.

pieces like a jigsaw, in the right place at the right time.

With my background in teaching and community relations

To name a few…

(a role I never understood how much it would benefit us,

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until now), my place in HAH as Administrator is growing. Doing ‘the books’ as most tradie wives do has changed significantly and learning how to use new software, social media and

‘Enlarge the place of your tent and let them stretch out the curtains of your dwellings; Do not spare; Lengthen your cords and strengthen your stakes.’

technology has been a challenge. I am always reminded of ‘For God has not given us a spirit of fear, but of power, and of love and a sound mind.’

2 Timothy 1:7 Without Him I, we, could not do this. Which is why I literally googled ‘Christian women in business’ one day and cried when I found SJ and CWIB. I was not the only one out there with the desire to be supported by other Christian businesswomen who understand the challenges faced but want to do business excellently for God’s glory!

‘Love Joy Peace Patience Kindness Goodness Faithfulness Gentleness Self-control.’

Galatians 5:22 Working even more closely together in HAH, has been trickier than I thought, and I realise these fruits are what you need to be a God centred, husband and wife team. Love is at the beginning for a reason; it sets the tone and connects each one.

ISAIAH 54:2

A practical outworking of doing this well is take a break every 3 months for a week (that is our 2021 goal), listen even when challenged over ideas, put yourself in the other persons shoes, walk away when it is too frustrating but come back and resolve, give lots of hugs, text during the day to say you are thinking of each other, encourage one another, rejoice in the good and hard days, laugh lots, talk, eat pizza and still love each other at the end of the day.

In reality, this is not a business for everyone, but it is for us and where God wants us. Besides the need to be friendly, relational, non-judgemental, a problem solver, adaptable, multi-skilled, and a communicator the biggest tip if you want to go down this business path is to expect the unexpected. Every job, every situation and every person are another opportunity to show God’s love through your actions and words. And when you quote scripture and have it on the computer to see and read every day, do not be surprised when God answers and you need to lean on Him even more!

by Sharyn Harris

15

CWIB APP Available Now

women CHRISTIAN IN BUSINESS

PODCAST + DAILY VERSES + MAGAZINE + BLOG The CWIB APP is now live and ready for you to use!

Download it Today!

So much goodness right on your phone!

Inspirational Godly Business Goodness on your phone whenever you need it!

Available from iTunes or Google Play. + Daily Bible Verses + Play podcast directly off your phone + Keep up to date with all our events + Contribute your creativeness Plus more…

It’s free to download on any device from iTunes or Google Play. Download it today!

26

CHRISTIAN

women CHRISTIAN

IN LEADERSHIP

women I N

LEADERSHIP

A Community for Godly Leaders to Restore, Connect & Realign In Person Events + Online Community

We posted a quote on Instagram back in 2020 that goes something like this…

“If you’re too comfortable, it’s time to move on.

Terrified of what’s next? You’re right on track.”

Susan Fales-Hill Right now, we are on the side of feeling not terrified, but definitely out of our comfort zones with what’s going to happen next!

We always knew Christian Women in Business was going to be bigger than we could ever imagine, but when we first launched, we had no idea that it was going to have a sister arm, yet here I am, writing this article to you today, feeling like a fish out of water as we prepare to launch our sister arm of CWIB – Christian Women in Leadership!

I mean WOW – God you have blown our minds!

What is Christian Women in Leadership and how is it going to serve women in the leadership space?

We are so humble and proud of how we serve our members in CWIB, and we know that God has changed and touched so many lives through it. We can only expect that CWIL is going to take things to the next level and really do some amazing things for those that have been tasked with the glorious title of “leaders” in His kingdom.

You may find the word “leadership” challenging and overwhelming right now, but I want to tell you that God has done incredible things in your life and it is just the beginning.

“Be constant in prayer; keep alert with thanksgiving” One thing that we can promise is that we will be praying for our beautiful women in leadership – those who are in the prime position of influence and who can glorify God in many ways. A position of leadership is considered one of privilege to God and one thing that we encourage our leaders to do is to give thanks as a means of praise and staying alert. www.christianwomeninbusiness.com.au

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Step by step, women are discovering what God wants to do through them, using their gifts and callings.

CHRISTIAN

women I N

LEADERSHIP

Who is called to be a leader?

A leader is someone who makes a difference, who lives for things bigger than them and is on a mission to make positive change.

Taking people on the journey with you is one of the keys to successful leadership and that is the foundation of our CWIL – to support you on your journey that by God’s grace, you have been given. There is so much joy in being a leader for our God!

CWIL will empower you, encourage you and support you. We will give you the keys to: + be a transformational leader + understand your role as a leader for God and how to apply His principles + be inspired and feel connected as a part of a wider community + be determined and clear in your vision & values so you can stand your ground when times get tough. + be mindful of the fruits + be God-fearing in your leadership + speak wisdom and strength + create innovative strategies to encourage + Be supported by a community of other like minded women who get how lonely it can feel in the leadership role and be there for you in your toughest, or what we like to call "break through" moments.

So if you’re an Intelligent, Ambitious, Godly Leader who would like To Come & Restore, Connect, & Realign. We’d love to invite you to follow us on Instagram and Facebook and you can pop your name down to hear when our doors are open and we’re officially launched. (which we are hoping will be at our conference in Feb 2021 where one of our main topics is leadership.

When will CWIL launch? All being well and if God’s will, we will be launching CWIL at our conference in Feb 2021. If you’re a CWIL and want to be part of our launch and become a founding member, register to be the first to hear about the Launch + Foundation Deals >> and we will let you know as soon as the doors open!

Be the first to hear about our launch

women CHRISTIAN

IN LEADERSHIP

er h p u n g i S

A Community for Godly Leaders to Restore, Connect & Realign In Person Events + Online Community

We’d love to invite you to follow us on Instagram and Facebook and you can pop your name down to hear when our doors are open and we’re officially launched. www.christianwomeninbusiness.com.au

19

e

Dressing the Business

WITH CONFIDENCE

BY DIANE MILLER WWW.DIANE-MILLER.CO.UK

“Don’t hide your light under a bushel, you were born to stand out not to fit in” For many years I worked as an Estate Agent for a large company,

to stick to what we feel ‘safe in’ or styles we have bought for

they were very big on branding and at one-point uniforms were

years. The thing is this can keep us stuck in a ‘style rut’ when we

worn to reflect their brand and colours. Our Area Manager was

just play it safe .

a stickler on how both the office and staff presented the ‘company values’, with professionalism and efficiency high on

People make up their minds about us within five to seven

the agenda and you knew if the Area Manager was making her

seconds of meeting us, studies have shown that non-verbal

monthly visit you had to look ‘the business’; this lady demanded

communication accounts for around 80-90% of the information

excellence and her values have always stayed with me.

we receive, therefore appearance is an important factor when making a positive first impression. Have you ever sat and people

The great news is when we work for ourselves, we have more

watched? You can soon make up stories about people. I know

than likely followed a path into a business that reflects who we

we shouldn’t judge, but the truth is we do and in turn people

are, our passion and the skill-sets we hold and what we value.

judge us.

The challenge as a solopreneur or business owner is that we

“What has all of this to do with my business?” Well we are our

have many balls to juggle and hats to wear and sometimes we

business. When I worked at the Estate Agent if I turned up to a

can put ourselves at the bottom of the pecking order when it

‘Property Valuation’ in ripped jeans, t-shirt and trainers I would

comes to investing time into ourselves and the clothes we wear,

have created the wrong impression and more than likely

because let’s face it, it can be quite time consuming and

wouldn’t have got the client’s business.

overwhelming shopping and choosing clothing, wandering around shopping malls in itself can be challenging ; so it’s easier

So here are 5 steps to help you become a confident ‘Brand You’

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5 tips to be a confident ‘Brand You’

1

How do you want people to perceive you? What is your business? Who do you serve? Are you a creative? A children’s entertainer? An Accountant? A Designer etc. How would your clients expect you to turn up? Suited and booted or something less formal? Are you dressing your values? Think of 3-5 words that you would like to express the real you, then choose clothes that communicate your personality and brand.

2 3 4

5

Choose your favourite colours and colours that fit ‘brand you’. Pick a couple of neutral colours (both light and darker) they are good for investment buys e.g. suits, coats, trousers, skirts, jackets etc., use accent colours and patterns to add interest, (tops scarves jewellery, shoes and bags), you only need 2/3 accent colours, though if you are a creative, you will probably like to wear an array of colours - go for it!

Start to invest in clothes you love: Think of the words you chose in step 1 if they don’t fit your values and words, walk away and only buy clothes that you really love. Never make-do, as that is when you end up with a wardrobe of clothes and nothing to wear.

Think about your lifestyle: Make-sure your wardrobe fits the life you lead. Invest in clothes you can dress up or down, upscale your accessories and make-up if you need to go from the school run to meeting a new client.

Have fun and take some time out: Go into your existing wardrobe and play dress-up; are there items of clothing you have forgotten about? Can you try different combinations that you haven’t tried before? Create a mood-board either physically or on Pinterest and choose words, colours and styles of how you would like to be perceived.

What we wear and our personal appearance speaks volumes. It highlights our uniqueness, and when we grasp this we don’t have to compare to others. We are free to be the wonderful confident people God created us to be.

by Diane Miller WWW.DIANE-MILLER.CO.UK

‘For we are Gods masterpiece He has created us anew in Jesus Christ, so we can do the good things He planned for us long ago’

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EPHESIANS 2:10 NLT

CWIB Business Socials FOR THE CWIB MEMBERS

A place for you to talk about business with like minded women

CWIB Melbourne

Are you interested in some face to face support to help encourage you in your business?

We hold monthly Business Socials all across Australia and soon we will be reaching out to the USA too!

We talk about a business topic of the month, we brainstorm through difficult things we might be going through in our businesses, we pray for each other and drink coffee while eating lots of chocolate <3 A perfect night, if you ask us!

Gold Coast CWIB

Locations

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CWIB

Gold Coast

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Brisbane - North

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Sydney – The Hills/North

Adelaide

Sydney – South West

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sy CWIB South Bris

We welcome every lovely lady to attend one free Membership social night - after that you will need to become a Sisterhood or Enriched member to keep attending.

We’d love to invite you to join in the fun!

Canberra CWIB

Contact us for more details of the Business Social near you!

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Townsville CWIB

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Unlocking

YOUR BEST LIFE Tammy McKinney

WWW.UNLOCKINGYOURBESTLIFE.COM

I was spending the hot Texas summer days having fun in the pool with my two girls. I had accepted a generous severance package from my executive management position. I was walking with the Lord again and I was so excited to be trying out this “full-time mom” gig - I would really enjoy this time and decide on my new career path in the fall.

Or at least that was my plan…

Five years later, I was overwhelmed, overweight, and feeling stuck. My career was indefinitely on hold. We had moved to a new city, I had two kids in school, two babies at home and I still did a smidge of business consulting on the side. I had experienced personal losses, and marriage was so hard. I remember the month that all four kids and I were

I adored my kids but, but I was losing myself while taking

plagued with recurring bouts of strep throat. All I wanted

care of everyone else.

was an elusive hot shower and a good long sleep.

One day, a friend asked if I wanted to join a fitness bootcamp. While I really wanted to, I could not justify the cost, but I knew this would change my life for the better.

So, instead of remaining a victim of circumstances, I decided to take back control of my life. I got certified and built my fitness and coaching businesses. I was hand crafting my life with purpose and it felt amazing!

When it seemed I was most fulfilled, life knocked me down hard in 2015.

I had a major surgery resulting in 9 months of healing and recovery. Troubles in my marriage escalated to separation.

My kids needs were growing, and my businesses were not.

My overall well-being was in serious jeopardy.

One day, I literally fell into a puddle of spilled paint in my bedroom. I laid there for at least an hour crying and disappointed about the state of my life.

www.christianwomeninbusiness.com.au

24

In this moment, I committed to change my life for good.

issues requiring my greatest vigilance. I have navigated the very painful and long process of ending my 29-year

I cried out to God and I decided that circumstances and

marriage during the pandemic. Like everyone, we are

other people would no longer hold me back. He has led me

adapting to the uncertain concerns of COVID and ongoing

on the journey of unlocking my best self and my best life,

world tensions in 2020.

despite life’s challenges and suffering.

Because I am living my authentic truth, which is grounded Now…

in my faith, I have better boundaries to extend and receive

I have joy living my truth, as my authentic best self.

love. I courageously advocate for my children, without

I have fulfillment living my purpose, on purpose.

losing myself in the suffering. I am rejecting fear and the

I have freedom from living a well-integrated life, by design.

thoughts of shame and guilt that have held me back in

I am unlocking my best life daily, despite life’s inevitable

business & life. I have greater clarity and confidence to

challenges.

consistently serve and love my family, my clients and myself well.

I want this for you. God wants this for you too.

“We know that God causes everything to work together “The thief’s purpose is to steal and kill and destroy. My

for the good of those who love God and are called

purpose is to give them a rich and satisfying life.”

according to his purpose for them.”

John 10:10

Romans 8:28

My enormous ‘aha’ moment was realizing that finding my

I am living with purpose, on purpose every day. I am

best self and living my truth and my purpose is not selfish.

growing my influence and making the impact God called

It is the only way to keep unlocking my best life and better

me to in the world, despite the challenges. This is the

serve those I care about the most.

journey of unlocking your best life. This journey brings joy, fulfillment, and freedom daily. To HIM be the glory, every day!

Spoiler alert! Unlocking my best life DOES NOT mean I have a perfect life now...

I want this for you. God wants this for you too.

Over the past five years, my children have experienced How do you take the journey of unlocking YOUR best life?

serious ongoing mental health challenges and medical

www.christianwomeninbusiness.com.au

25

10 steps

will bring you clarity, certainty, and confidence for each step on your journey:

DECIDE to take 100% responsibility for your thoughts, feelings, and actions.

COMMIT to the journey of unlocking your best life daily.

FIND your truth and be your authentic best self.

CLARIFY your calling and purposes God created you for.

DESIGN the vision for your well-integrated best life.

PLAN your time, energy, and resources to move toward specific goals.

GROW your mastery of knowledge, skills, resources, and best practices.

CONNECT with communities, professionals and mentors for healing and growth.

PERFORM to achieve your goals and increase your influence & impact.

OPTIMIZE to keep unlocking your joy, fulfilment & freedom daily.

You are worth it.

The keys to unlocking each step are in your intentionally aligned thoughts, feelings, and actions.

“Now all glory to God, who is able, through his mighty

The journey is not one most people choose to take. Most

power at work within us, to accomplish infinitely more than we might ask or think.” Ephesians 3:20

people live on autopilot or as a victim to their circumstances, without choosing to pursue better for themselves.

Do YOU want more joy, fulfilment, and freedom in your

Do you feel a bit lost? Does life seem overwhelming? Are

life?

you disappointed? Do you feel stuck?

YOU are worth it

We have access to wisdom, resources, and power from God to keep stepping forward by faith. The greatest way you can honor God is to choose to get unstuck, find your authentic best self, and live a life of purpose, on purpose. You will experience a new freedom to live confidently from your truth. I promise it is within reach and is the most unselfish way to serve those you love the most and make your unique

by Tammy McKinney

impact in the world.

WWW.UNLOCKINGYOURBESTLIFE.COM

You are worth it.

I would love for you to JOIN me in my FREE U nlocking Your

As a Mom, a Grammy, a success coach, a businesswoman,

Best Life Group community on Facebook. I share teaching

and as a Christian on the same journey, I know that this

on #tuesdaywithtammy LIVE and daily motivation or

requires your intentions, prayer, and commitment daily. I

challenges.

am cheering for you. I am praying you receive this encour-

Do you hang out on Instagram? I'm there every day too.

agement to keep unlocking your best life. It is worth it.

Come find me :)

www.christianwomeninbusiness.com.au

26

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Building a Box Subscription Business

BY NICOLE TEASDALE WWW.UNIQUESEASONS.COM.AU

Faith-based Gift Boxes for Every Season of Life.

For my entire working life, I had worked in banking for 15 “To everything there is a season, a time for every

years and Christian schooling administration for 13 years.

purpose under heaven” Ecclesiastes 3:1

But God had asked me to step out of that and do ministry with my husband Lindsay, who is a pastor, do a course at Bible College and work just a couple of days. How exciting!!

At Unique Seasons we believe that we have all been created UNIQUELY by God, in His image (Gen 1:27), and that we each journey through the same SEASONS of life

2018 was a challenging year of returning to study after 30

but they are different for each of us. Unique Seasons was

years, exploring where God wanted me to be in ministry

born out of a desire to provide women with support and

and doing a job I really didn’t like. But in May, God placed a

encouragement to grow in their faith, and daily walk with

passion on my heart for women’s ministry and opened up a

Jesus.

different opportunity at work, for me to be a Chaplain at school.

The real journey that led me, Nicole, to opening my business happened just on three years ago when I attended

In 2019, I felt a real desire to provide a service for women

a Women’s conference. At the time, I was the Principal’s

that would encourage them in their daily walk with Jesus as

Assistant at a Christian School, a job and ministry that I

well as raising awareness of Christian businesses, business-

loved. However, over the course of that weekend, God

es who continually promote ethically sourced, fair trade

clearly spoke to me and changed the direction of my life.

products and businesses who give back to their communities.

On the Monday, I met with my boss to let him know what had occurred and stepped down from my position,

One of the things I love about my business is being able to

effective January 2018.

support other Aussie women who have small businesses.

www.christianwomeninbusiness.com.au

28

Most of the companies I try to buy my products from are

Our new Donation option enables people to give an amount

small businesses which are owned by other women. Some

which will then be used to bless someone who is in need. We

give all or a portion of their profits to charities, most of them

are often given the names of people who are in need of

are environmentally conscious, are making sure their

encouragement and by making a donation you can be part of

products are sourced ethically, and some are directly from

this gifting.

the growers which I just love.

Building a small online business is tough and can be a lot of

The name for my business, Unique Seasons came after a

work for little return and it takes a time to find suitable

long evening of throwing around ideas about seasons. God

products and businesses to partner with, that fit well with

had placed the word seasons in my mind – the seasons of

US. But when we get feedback from our customers to say

the year and also the seasons of life we all go through.

how blessed they have been, it makes it worth all the hard work.

Our main lines of boxes are Special Boxes and Season Boxes, and we have recently extended to include a Men’s

You have probably already realised that I’m a gifts person

range, individual items for sale and a Donations section.

(5 love languages), which is most likely why I love the Our Special Boxes are available all year round. These are put

concept of a gift box business. My prayer is always, that our

together with a focus on the different seasons we go

customers will be blessed and encouraged by the products

through in life e.g. teens, singles, marriage, pregnancy,

they purchase or receive from us.

retirement, illness etc. or they have a specific theme e.g. serenity.

by Nicole Teasdale WWW.UNIQUESEASONS.COM.AU

Our Season Boxes are a key product for Unique Seasons. As well as the many seasons we go through in life, we also live through four seasons each year; summer, autumn, winter and spring. So, four times a year we produce a box specific to the season we are in.

These boxes are created to encourage you in your faith and make you feel special. They contain products we handpick with the season in mind. Choosing each item that goes into these boxes brings me so much joy, as we imagine how you will feel upon opening it.

www.christianwomeninbusiness.com.au

29

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31

TOP 6 TIPS FOR

Writing Compelling Copy FOR YOUR SMALL BUSINESS

BY CLAUDIA BOUMA WWW.CLAUDIABOUMACOPYWRITER.COM.AU

Feeling overwhelmed at the thought of writing your

1. Why did you start your business?

own content? Wondering how to write copy that

2. Have you thought about what you’re hoping to achieve in

engages and compels? Struggling to transform your

the long term and set yourself short-term goals?

3. What about your Unique Selling Proposition?

thoughts into words?

4. What makes you different from the competition?

Don’t stress. You’re not the only one.

5. Does your business have a set of values and principles?

In fact, many business owners dread the thought of having

It’s important to have clarity because it gives your business

to write their own website copy, blog, monthly email or

a clear focus. And this focus will help you write engaging

social media posts.

content.

As an experienced copywriter, I’ll share 6 tips to take the

Tip 2: Know your ideal audience

stress out of filling the blank page. And write content you’ll

If you’re trying to write for everyone, you’ll end up writing

feel good about. Anyone can learn to write well, with a bit of

for no one. Knowing who you’re writing for is as important

expert advice.

as what you’ll be writing about. It can be helpful to create customer avatars as they help paint a picture of who your

Tip 1: Understand your own business

target customer is. Think about gender, age, location,

Putting words onto paper (yep, I’m an old-fashioned writer

career, family situation and anything else that’s relevant to

who loves paper and pen) becomes a whole lot easier when

the person you’re wanting to reach.

you know what you’re on about.

www.christianwomeninbusiness.com.au

32

Are you trying to appeal to teenagers?

Tip 5: Finish with a strong call-to-action

Talk in their language.

What do you want the customer or client to do? Sign up for

Do you want to reach businesswomen in their 30s and 40s?

your course? Schedule a discovery call? Buy a particular

Address issues they can relate to.

product? Share an article?

Focused on the corporate world?

Make sure you know the lingo and share your expertise.

Choose your words carefully when writing the call-to-action (CTA). Don’t just settle for ‘Learn more’, ‘Tell me more’

Tip 3: Work out your tone of voice

or ‘Submit’. Be creative and trial different CTAs.

What on earth is tone of voice? Put simply, it’s the way you communicate with your ideal customer. It’s all about how

Have you tried any of the following:

you say things. Let me give you an example of expressing

• Give CWIB a try

similar content but in a different tone of voice.

• Ready to work together?

• Keen to give it a go?

Corporate

• Send me specials now

Current marketing trends show the importance of a

• Go Premium

well-developed tone of voice for increased client engageTip 6: Keep it short and punchy

ment and improved conversion rates.

Say what you want to say. Full stop. That’s it. Don’t

Salesy

elaborate. Avoid the temptation to use big words and

You know you need to develop your tone of voice. Competi-

lots of jargon (unless your audience thrives on it).

tion is fierce causing your brand to drown in a sea of sameness. It’s time to take action. The time is now.

Try and keep your sentences short. Break up the copy with white text and use bullet points to make it easy to scan the

Conversational

content. Edit what you’ve written. Then edit again.

Why not talk to your clients the way you chat with your best friend? You know, simply tell them why your stuff is

Enjoy writing!

the best on the planet. Because it is.

Oh, and a final tip. Be yourself.

Aussie (my absolute favourite) You’re like a bull at a gate when it comes to getting your act together. Tone of voice? All sorted.

Tip 4: Use an online thesaurus Variety is the spice of life, and this holds true with content as well. You know those articles where the same words are

by Claudia Bouma

used again, and again? Change up your vocabulary to keep

WWW.CLAUDIABOUMACOPYWRITER.COM.AU

readers engaged and stop them from dropping off to sleep.

A couple of examples to illustrate this point: Sure, you can write content but why not craft compelling copy?

Or maybe you keep books for small business clients and help them to get on top of their finances.

www.christianwomeninbusiness.com.au

33

Personal Cost + Time Effective Business Administration

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Our flexible, committed, efficient and easy to work with approach will save you time and money. We focus on providing you with blocks of my time to ensure your business gets the attention it deserves.

The Administration Agency method is not simply just a tick and flick service, but is one of a personal approach, that works with you and gets to know your business.

Have a look at the range of services we can provide for you by visiting our website, or let's talk about a tailored plan that works specifically for you.

CONTACT icanhelp@administrationagency.com.au I would love to chat with you to see how The Administration Agency can help life in your business become much easier

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Holiday Reading to Inspire your Heart!

Discerning the Voice of God Priscilla Shirer

Master of One Jordan Raynor

Unveiled: The Bible, the Qur'an and Women Esther Ahmad, James Chester

Nearing Home Billy Graham

She Reads Truth

Shoe Dog

Raechel Myers, Amanda Williams

Phil Knight

The Apostle

Dangerous Prayers

The Awesome Power of Blessing

John Pollock

Craig Groeschel

Richard Brunton

Hey Beautiful

A LITTLE ABOUT JESUS

We are so glad that a copy of our magazine found it’s way into your hands. We truly hope that it has blessed you, in both your personal and business life. You may be wondering who this ‘Jesus’ is that we keep referring to with such love and passion. You might wonder if He can help you, the same way that we have been talking about, that He helps us. He can. It’s really simple, but life changing all the same. You might like to meet Him and ask Him to help you in your life and your business.

There’s a little prayer we say when we want to meet Jesus and invite Him into our life.

I’ve written it below - just read it from your heart.

Dear Jesus, Thank you for everything that you are and everything that you do.Thank you for sending your Son to die for my sins. I invite you to come into my heart and make me new. I invite you to be Lord and Saviour of my life. Please take me as I am and make me whole. I ask for your forgiveness for anything that I have done wrong. Be the Lord of my life and show me how to live a life that is pleasing to you. Help me to understand your grace, mercy and love.

In Jesus Name, Amen.

That’s it! That’s how you meet Jesus. If you’d like to get connected with someone who will help you grow in your journey, then we can connect you with a local church in your area.

We’d also love to come along side you and champion you on!

Love the CWIB Team xo For more information please contact us via email - hello@christianwomeninbusiness.com.au

KEEP YOURSELF AND YOUR BUSINESS GOD CENTRED WITH THIS 40 WEEKLY BUSINESS DEVOTIONAL.

WWW.CWIBSHOP.COM.AU

YOU R B U S INE S S B AS ICS W O R K S HO P IS H E RE Your Business Basics Workshop is now available in the Academy K E E P I N G GO D A T TH E CENT RE OF YOUR BUSINESS To get your hands on this, apply to become an Enriched Member

This devotional will leave you feeling on fire for God and confidently inspired to build a Godly Business. Take this walk with God in your quiet time!

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Next Issue YOUR STORY! Let’s hear from you

Spotlight WE WANT TO HEAR FROM YOU!

BASIC MARKETING the must-do steps

Tell us how God has worked in and through your Business!

Finding Space with DIGITAL DECLUTTERING KIDS AND INVOICES Raising a family & a business BREAKING UP THE YEAR with quarterly goals THE CWIB COMMUNITY CONFERENCE 2021 Recap

women

CHRISTIAN

IN BUSINESS

issue 8

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