Christy Ho: Healthcare System Proposal

Page 18

R

> DIGITAL SAFARI: Desk research and looking at secondary sources online > GUERRILLA RESEARCH: going on LIHKG (local version of Reddit) to analyse public opinions

RESEARCH METHODS

HONG KONG HEALTHCARE 💉 Background & overview of the system

Since private healthcare is so expensive, 34% of Hong Kong's population are already private health insurance owners. About half of this group recorded wanting to buy new insurance on top of their existing insurance, and more than half wanting to change plans for better coverage. These statistics validate the concerns shared amongst the health-conscious individuals of Hong Kong and their willingness to be resilient in face of possible health problems in the foreseeable future.

18 My research into health and wellbeing in Hong Kong first explored ideas of health consciousness, the healthcare system and social attitudes towards health. Although I had a lot of preliminary knowledge to work from, I found some important statistics to reaffirm my knowledge scope. Looking at key trends in digital health, I found that the majority of individuals in Hong Kong were already fairly “health conscious” pre-pandemic. Hong Kong’s healthcare system works as a hybrid model where it is simultaneously private and public. Inspired by the NHS, public healthcare is mostly free, if not at an affordably low rate, although it comes at the cost of extremely long wait times. Eye surgery has an average wait time of 30 months. Seeing a public gynaecologist meant a wait time of half a year. On the other hand, private healthcare is one of the most expensive in the world, although it is sold with comfort and quality. Accessibility was therefore a very clear problem identified from the start, from the perspectives of queue and cost.


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Future development

2min
pages 112-113

End of sprint feedback

8min
pages 114-119

Service viability testing

0
pages 110-111

Advertising channels

0
page 107

Marketing strategy

0
page 106

Wireframes

2min
pages 102-103

Design process

0
page 101

Visual identity

1min
pages 94-95

Service definition canvas

0
page 85

eHealth app

1min
pages 86-87

Service initiative prototype

1min
pages 78-79

Value proposition

0
page 80

End of sprint feedback

1min
pages 76-77

Extreme user testing

0
page 73

Education

1min
pages 68-69

Competitor benchmarking

3min
pages 60-61

Goal tracking

1min
pages 66-67

New queue experience

1min
pages 64-65

Cultural benchmarking

1min
pages 56-57

Innovation model

1min
page 55

End of sprint feedback

1min
pages 52-53

User cognitive walkthrough

2min
pages 46-47

Concept modelling

0
pages 40-41

Journey map

1min
pages 32-33

Empathy interviews

2min
pages 26-27

Empathy maps

0
pages 30-31

Patient-centred design

1min
pages 22-23

Storytelling interviews

2min
pages 24-25

Hong Kong healthcare

1min
page 18

Knowledge scoping

0
page 11

How it all began

1min
page 7

Empathy tools

0
page 12

Exploring gamification

2min
pages 8-9

End of sprint feedback

1min
pages 16-17

Research plan

1min
page 15

Cultural canvas

0
page 13

Themes clustering

0
page 10
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.