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FEATURE #3
EDUCATION 👩🏫 Social media No doubt, social media is a powerful tool for influence. Some of the most followed KOLs (Key Opinion Leaders) all belong to the health and wellness category in Hong Kong. With more people staying home and unable to use the gym due to closures, home workouts have been on the rise. This mockup of an Instagram health platform is an example of how content can be curated by existing influencers and educated health experts alike.
Health expos Prior to the pandemic, expos were popular events in Hong Kong that would attract consumers with big discounts, promotions and experiential marketing. Similar to ‘Black Friday’ sales, the idea of a pop-up expo can be transformed to an educational and commercial event, led by health experts from the public and private sector promoting health technology products. PICTURES FROM EHEALTH, HONG KONG (2018)
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