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VISUAL IDENTITY 👁 Bringing the brand to life from the basics
Green = balance, spring, rebirth, spiritual > using holistic health to guide a new standard of health
Pink = delicate, playful, charming, sweet, innocent > cultivating a body that adopts wellness habits (unharmed health)
Colour scheme
Gradient = symbolising growth, change, transformation > taking charge of personal self-development and healthy changes
There were many, many colours to identify my brand with. Looking at colour psychology, gradient patterns and the subtlest differences in tone and hues, I experimented with colour palettes based on primary, secondary and supporting segments. Again, I conducted a dot-voting exercise that would later help decide on the final colour.
