TM
Volume 1 Issue 8 (100426-0510)
Givng You The Business!
SAN ANTONIO, TEXAS
(206) 309-9528
Make a Living With Your Art Comin’ Soon...
What Exactly Is Art Licensing? Maybe I should back up and explain exactly what art licensing is. Or better yet, I’ll let art licensing expert Michael Woodward explain it. Michael describes art licensing as “the business of leasing a copyrighted or trademarked art work by means of contractual agreement (a license), for a specified product, promotion, or service for a specific time period, in an agreed upon territory, for an agreed upon fee or royalty.” Walk through your local Target or Sears and start observing the images on various products. Everything with a design on it was created by an artist – the vast majority of whom are independent and have licensed their art to the manufacturer.
How Much Money Can You Earn By Licensing Your Art? How much you earn varies depending on where your art appears and on how many items are sold. The royalty for images appearing on Tshirts ranges from 8-10%, posters range from 7-10%, mugs pay a 5% royalty, and royalties on limited editions will net you between 1015% of sales. Product sales from Bonnie’s first licensing agreement were $800,000 of which Bonnie earned 10% or $80,000. Over the past 30 years, artist, licensing guru, and course developer Michael Woodward has licensed over $600 million in retail goods. You do the math.
Michael sent me the complete The Licensing Course to review, and I was genuinely impressed. The course includes a 200+ page manual, a DVD of an 80-minute seminar presented to hundreds of artists and crafts people wanting to learn about marketing and promoting their work, and an invaluable guide called Art Licensing 101: Selling Reproductive Rights to Your Artwork for Profit.
05/07: Concert in the park - Milburn Park - Cedar Park, TX 05/07: Spring Fling Golf Tourn - Texas Republic - San Antonio, TX 05/07-08: Mayfest - Johnson Park - Marble Falls, TX 05/08: Simply Texas Blues Fest. - Downtown - San Angelo, TX 05/09: Talk Sex with JussAssk - Spanky’s - San Antonio, TX 05/09: Blues on the Hill - McKelvey Park - Harlingen, TX 05/10: TCU Music Roundup - TCU - Fort Worth, TX 05/11: Brian Angel & Dev Soul in concert - Club West - S.A., TX 05/14: Bluebonnet Fes val - City Park - La Vernia, TX 05/14: Music on the square - Downtown - Georgetown, TX 05/14-16: Pasadena Strawberry Fest. - Fairgrounds - Pasadena, TX 05/15: Texas Music Awards - Marshall Civic Center - Marshall, TX 05/16: Talk Sex with JussAssk - Spanky’s - San Antonio, TX 05/17: Songwriter Showcase - Tarpon Inn - Port Aransas, TX 05/23: Talk Sex with JussAssk - Spanky’s - San Antonio, TX 05/27: Kerville Folk Fest. - Quiet Valley Ranch - Kerrville, TX View event details or list your event FREE! at www.chukjones.com
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Ask Chuk Jones
What’s your opinion of the club & street promo onal scene here in San Antonio? Selfishness, greed, ignorance, conceit, usery, thievery, sheisty behavior, emo onal, uncontrollable and many other words I can’t think of at the moment... and that’s just on behalf of the club owners! I guess you can tell I’m really not a fan of the San Antonio club promo onal scene but I’ve never been a fan in the past either. It’s because I’m really not a fan of wai ng for my money. I’d rather have it up front. These club owners are seasoned at taking advantage of new ambi ous would-be promoters with “new and fresh” ideas that are willing to sell their soul for any chance they can get. Though there are a few promoters in the city that I would consider to have good poten al and a certain level of success, the only one’s I’ve ever seen to make a good splash on the scene weren’t actually from San Antonio and I believe whatever success they were able to muster was due to the fact that they brought a new excitement and different ideas from where ever they were from. The hard part is holding on to that feeling when you finally realize how fickle and unpredictable the scene is. If you can do that and stay persistent you can win. For the most part however, you’re figh ng a losing ba le because finding a club owner that is willing to meet you halfway and work with you by giving you me to build a profitable night is a task in itself. Club owners & Promoters! Find a way to give the people what they want and they will bring money with them. Stop looking for the “one hi a qui a.” To ask Chuk a ques on, call (206) 309-9528 or logon to www.chukjones.com Media MogulTM Weekly Newsle er is published & distributed online by www.chukjones.com - Printed copies distributed by Exquisite Gi s Interna onal.
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