TM
Volume 1 Issue 10 (100510-0524)
Givng You The Business!
SAN ANTONIO, TEXAS
(206) 309-9528
Apple attacks Cable T.V.
Comin’ Soon...
In fact, media research firm Nielsen estimates that in 2008, households only viewed 18 channels on average, out of the 130 that come with their cable TV subscription.
Cable TV Industry in for a Shake Up -- Apple as an Example? The cable television industry may be in for a makeover, whether it likes it or not. One possible role model could be Apple Inc., notes a February 2010 article from The Wall Street Journal. Here’s why: Currently, TV networks provide shows and channels to cable operators for a fee. Cable operators then bundle the content together as part of a cable TV package, and recoup their expenses from consumer subscriptions and in some cases advertising. The problem is, consumers aren’t happy paying for packages that include shows on networks they don’t really watch or even want in the first place.
Likewise, the Internet is a growing threat to the cable television industry’s current distribution model. Not only can viewers now watch shows for free or at a low cost online and on web-enabled devices, but the ubiquity of the Internet could also increase the risk for pirated shows, especially as consumers look for cheaper alternatives. One possible solution, notes The Wall Street Journal, is for cable operators to ditch their role as content middleman and to simply focus on selling access to their pipes, allowing TV networks to then sell content directly to consumers. This, notes the paper, is similar to how Apple Inc.’s new e-book store for the iPad (dubbed “iBooks”) operates — by acting as a storefront (or a dumb pipe) for publishers to sell their books, in exchange for a fee.
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Ask Chuk Jones
What happened to SA Urban? That’s a VERY good ques on! There have been many rumors and accusa ons about what has really been going on with SA Urban Newspaper, Internet Radio and Global Media; of which, all of the one’s I have heard were untrue. Currently, SA Urban only consists of two things: An online social network so that all of our loyal followers can keep in touch and an online video talk show, “The Juss Assk Show” with Ms. Lidz, Dedee B, Luscious, JA and more recently J-West. They have been doing “Real Life, Real Talk, Real Sex” with their fans for some me now. The SA Urban Newspaper is no longer in circula on for one main reason. My main goal and duty for the paper was to give local ar sts a solid outlet for their talents and opinions, and to do it free of charge. And because it was free to our readers, our only revenue stream to pay for the cost of producing the paper was through adver sing from our community, supporters or businesses. The situa on was a tough one since we had many supporters and readers, but the support from the business community fell short because they were hesitant to adver se because of our demographic. In a nutshell they were unsuppor ve of the urban side of our city because they felt our readers were not worth adver sing to. I would rather keep my principles than exploit our local talent by charging them. We had a good run and I’m glad to say that we did help many local ar st while in print. The name is s ll alive and well but it’s work has come to a somber end. To ask Chuk a ques on, call (206) 309-9528 or go to www.mogulweekly.com
Media Mogul WeeklyTM Newsle er is published & distributed online by www.mogulweekly.com - Printed copies distributed by Exquisite Gi s Interna onal.
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