Product Service System _ Tainan City Rental Bike

2014 USER RESERCH PRODUCT SERVICE SYSTEM FINAL REPORT

INDUSTIAL DESIGN NATIONAL CHENG KUNG UNIVERSITY

YU-HSING WU / HSIN-MAN WU / TING-YI CHU / MEI-FENG LIN

APPLICATION OF PRODUCT SERVICE SYSTEM TAINAN RENTAL BIKE SYSTEM

CO-B I K E

DEPARTMENT OF INDUSTRIAL DESIGN, NCKU YU-HSING WU / HSIN-MAN WU / TING-YI CHU / MEI-FENG LIN

ABOUT DESIGNERS National Cheng Kung University, Taiwan Bachelor Major: Industrial Design

吳育欣 Yu-Hsing Wu 886-919-542-486 / cindyj199110@yahoo.com.tw EXPERIENCE 2013 NCKU ID student exhibition KANSEI award 2012 12th NCKU industrial design camp vice director 2013 13th NCKU industrial design camp director NCKU industrial design undergraduate graduation project director NCKU industrial design student association director of Public relationship 2012 Boisbuchet international design workshop participant 2013 RCA ” Mind the Gap “ workshop participant 2013 FIT lab internship

吳欣蔓 Hsin-Man Wu 886-933-020-484 / wild_white@gmail.com EXPERIENCE 2013 NCKU ID student exhibition KANSEI award 2012 NCKU orientation camp director NCKU industrial design undergraduate graduation project director of plublic relationship The vollyball team of NCKUID vice captain 1st NCKU golf club director of advertisement 2nd NCKU golf club director of activity planning 2012 COCAT international workcamp participant

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朱庭儀 Ting-Yi Chu 886-920-440-303 / tyiiichu@gmail.com Experience 2011 MOE Scholarship Program for Overseas Study in Arts and Design –Staff of Activity Planning Section 2012 MOE Scholarship Program for Overseas Study in Arts and Design –Staff of Facilities Section 2012 12th NCKU industrial design camp - Director of Activity Planning 2012 NCKU industrial design student association – Director of Web administration 2013 13th NCKU industrial design camp - Director of Lecture Planning 2013 NCKU industrial design undergraduate graduation project - Director of Public relationship 2013 3+2Design Studio- internship

林美鳳 Mei-Feng Lin 886-934-120-860 / yuigg2003@hotmail.com EXPERIENCE 2011 Graphic and Flash Designer of Touch Center 2012 Course Manager of 2012 NCKU Design Camp 2012 Chief Editor of Department Magazine 2012 NCKU ID student exhibition KANSEI award 2012 Graphic Designer of KEER (International Conference on Kansei Enginerring and Emotion Research) 2012 Graphic Designer of SPOSAD (MOE Scholarship Program for Overseas Study in Arts and Design) 2013 Mind the Gap Workshop with RCA Student 2013 Team Leader of Graphic Design in Graduation Exhibition 2013 Intern of Hoch Design Studio 2013 Intern of PNF, London

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TAINAN CITY

RENTAL BIKE FOR FAMILY AND FRIENDS

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PROBLEM STATMENT The current public bicycle system is designed for individual and adult.

Besides tourism in Tainan is bloom in recent years, but the transportation is relatively limited. We aim at creating family public bicycle system, which can provide safe and nice experience to the family traveler in Tainan.

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PRODUCT AND PRODUCT LIFE CYCLE

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RESEARCH QUESTIONS HOW IS THE USER’S EXPERIENCE OF RIDING PUBLIC BICYCLE?

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METHOD WHO WHERE WHEN WHAT WHY HOW

Christine, Justin, Deborah, Pif and Tony, Five people On the computer, on phone, in person Dec. 2013 Asking them about the experience of using Youbike.

Because there is no public bicycle system in Tainan, so we reference the system in Tainan.

We used contextual inquiry to interview our user

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RESULTS

PERSONA #1 Gender: Male Age: 10 Height: 135cm Weight: 35kg Condition of health: Fine Physical appearance: Thin Social role: Student Hobbies: Play computer games Education: Elementary School Religion: No Nationality: Taiwan Personality: Naughty,out-going,energetic Learning style: kinesthetic Ability: good at sport Behavior/Attitudes/Goals Fears: to fall Motivations: have fun Needs: to feel safe Attitudes: positive Attitudes toward product/brand: doesn't care much, but want to have a happy ride Emotional goals: happy Use goal: speedy, freedom Context Surrounding environment: on the road Context of actions: Ride a bike, Follow his father, Avoid getting lost Interaction with products: Constant/predictable Characteristics of product use: Helmet needed

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#2 Gender: Male Age: 40 Height: 170cm Weight: 60kg Condition of health: Fine Physical appearance: Average Social role: Salesman Social class: in the middle class type Hobbies: brew up tea, fx computers Education: college Religion: No Nationality: Taiwan Personality: humor, out-going, energetic, talkative Knowledge: business Learning style: kinesthetic, visual Ability: good at sport and fixing Fears: kids lost Motivations: have good relationship and good memories with his kids Needs: a bicycle renting system can be use easily Attitudes: positive Attitudes to job: responsible Attitudes toward product/brand: be willing to pay more for a better quality Emotional goals: happy Use goal: speedy, freedom, safe, strong structure Experience goals: useful, helpful, usable, efficient, desirable Context Surrounding environment: on the road Context of actions: Ride a bike, Lead his kids, Protect his kids Interaction with products: constant/predictable Characteristics of product use: function of position track 11

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SEQUENCE MODLE

We interview the people who have the experience of using YouBike in Taipei. Asking them to recall the most memorable or recent experience and taking note step by step.

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CONSOLIDATED SEQUENCE MODEL

Breakdown -Users should check everything including the brake, the seat, the indicator light, the lock and key, the pressure of tires ‌etc. before they ride but seldom of them do the whole check.

-Users would like to see the map on their smartphone while they are riding.

-When users ride with partners on the road, they have to make sure that each others are following up.

-Users may find some problems from the bike while riding which is dangerous -Users feel hard to insert the bike lock plate into the dock lock slot User requirement/ need -Users need to take the check thing more seriously.

-Users need a hanger for their smartphone.

-Users need a GPS to track their partners.

-The equipment should be safer.

-The dock lock slot should be easier to insert the bike.

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PHYSICAL MODEL AND USER NEEDS/ REQUIREMENTS

BREAKDOWN -Too many people line up for registering -People would like to choose the bike near the station

USER REQUIREMENT/ NEED -The user interface needs to be more understandable, making the people who using it for the first time (Only the people who didn’t use the YouBike before need to register) can register more quickly.

- The amount of YouBike needs to be arranged more near the station, and lesser far from station.

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MRT Station

Yawn

Bicycle Parking Lot

YouBike *6

YouBike *6

YouBike *2

YouBike *2 Hydran

Kiosk

Mailbox ROAD

Light Street Trees

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ARTIFACT MODEL AND USER NEEDS/ REQUIREMENTS

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DOCK

BREAKDOWN

USER REQUIREMENT

-It’s not easy to aim the bike lock plate at dock lock slot, and users need to try several times -If there’s no unoccupied dock lock slot, users need to spend more time to find the slot on other station.

-Some method to help them to aim the bike lock plate.

-A device easier to use -Some information to find the available dock lock slot.

-More efficient system to transport these YouBike.

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ARTIFACT MODEL AND USER NEEDS/ REQUIREMENTS

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BREAKDOWN

USER REQUIREMENT

-It’s so tall that children can’t touch it and use with their parents.

-The sensitivity of touch panel is low.

-It doesn’t provide the map for users.

-Not everyone has credit card.

-Users must put Easycard on the sensor zone vertically, and it looks unstable.

-A touch panel children can use with their parents.

-Improve the sensitivity of touch panel.

-A station map on the kiosk.

-More way to pay -A stable place to put Easycard.

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KIOSK

BREAKDOWN -There is no enough place to put things, especially when there is no back luggage carrier.

-Even the lowest height is still too tall for small kids.

-Need to be adjusting almost every time to ride.

-The key is too easy to lost.

-Things in the basket are easy to be forgotten to take out.

-There is no place to inflate the tire.

BIKE

USER REQUIREMENT -They needs more spaces to put their things.

-The range of adjusting the seat height should be bigger.

-A more convenient way to lock the bike.

-A alarm system or design to notice them to take their belongings.

-A place to inflate the tire for riders to do it themselves.

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SURVICE BLUEPRINT

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Before the riding, we find one important breakd develop. The reason why we choose this part is be safe while riding, in order to make sure our users t During the riding, we find two part is most wort would like to see the map before they departure o rider with partner will look back to make sure he The reason why we choose this two is because the have something to improve.

down, the “Checking� part, to ecause we want our users to feel to feel more enjoyable. thy to develop, one is the user or on their way, the other is the e or she is following he or her. ey are not be designed and they

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NEW SURVICE BLUEPRINT

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There are two parts of the new blueprint; the firs order of “Checking the bike” and “Renting the safer if users do the whole checking before rentin The new blueprint of the riding part is same as don’t want to change the process of riding bike. A what we aimed at.

st part is that we change the bike� because it would be ng. s the previous, because we Adding something useful is

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VALUES OF

PRODUCT SERVICE SYSTEM

CREATING THE SAFE AND JOYFUL EXPERIENCE OF RIDING BICYCLE WITH YOUR FAMILY AND FRIENDS.

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CU

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ULTURAL SWORD DESIGN LION

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DEFINITION It is a local apotropaion in Tainan, An-pin.

AGE 400 years (From 1661)

ORIGIN Because of the land which can built the house is very narrow makes the Feng Shui of the An-pin house bad. The resident put the sword lion on the door of their house try to expel the evil spirit away from them and also pry for blessing

LOCATION/AREA An-Pin, Tainan

PEOPLE INVOLVED The residents, architect, priest, artificer

VALUE HONOR Started from the era of Kingdom of Tungning, the solider use the shield which has the lion pattern on it to symbolize courage and powerful.

After they winning the war, the resident in An-Ping honor that great general to put the sword lion on the door of their house.

PROTECTION Be used as apotropaion.

Drive off the bad evil from the house.

Because of the rough situation of the early Taiwan immigrants, they seek for something reliable. This is a psychological need to find a balance between natural and supernatural.

IDENTITY The sword lion is different varied from house to house. They even used to be the doorplate in the past.

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CONTEXT BEHAVIOR

RITES/RITUALS

1. Soldiers of Han used to put their sword inside the lions mouth in front of their house after the training. Meaning: The thieves would know that there were soldiers in that house, so they won't break into there.

2. In order to avoid the bad Feng Shui, people lived An- Pin put a sword lion on their door.

Me a n i n g : s p i r i t u a l a p o t ro p a i o n ; doorplate

There was a locating ceremony when a sword-lion was to be placed.

1. The day should be chosen carefully. It should be a proper day and time to hold the ceremony.

"We can tell that Chinese people are really respectful to the lunar calendar and they believe that every day has it's own meaning. Everything should be done following the rules of the lunar calendar. " 2. Before hanging the sword-lion, there was a open-eyed ceremony held by a priest to make the sword-lion a real protector and it could be more powerful.

"Priests took an important part in people's life in the past. And people believed that through the ceremony the sword-lion could be given some magical power and be protective."

"From the ceremony, we can tell that people took the sword-lion as a very serious thing."

NORM 1. A sword-lion should be put on the door header in front of the alter.

“Setting the sword-lion on a obvious place is to protect the family and prey for good luck.”

2. When setting the sword-lion, it’s forbidden to hit the drive on the face of the sword-lion and it should be set straightly.

“If the sword-lion is askew or damaged, the family who own the sword-lion will get bad luck.”

3. Generally, the rich use purple or red to decorate the sword-lion, and the ordinary use blue or black.

“Back in time, it was normal to mark people by their financial condition. We could easily tell the financial condition of a family from the sword-lion they hung on the door."

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SYMBOLS/ OBJECTS 1. THE HEAD OF LION It's a item of exorcising in ancient Chinese culture. And different color means the different status of the family.

(1) Devices on the navy shields: a. Violet→general b. Red→secondary general c. Green→intermediate soldier d. Blank→lower stage soldier (2) Sword-lion in houses: a. Red: rich family b. Green, blank: usual civilian

2. THE FORELIMB OF LION Adding the image of forelimbs make lion looks more powerful. The whole drawing is like a gesture that a lion was squatting and waiting for catching its preys.

3. SEVEN STAR SWORDS Seven star swords is the top one of five treasure of repelling evil spirits in Chinese culture, so biting seven star sword can strength lion's power.

There are three types of the sword's setting in the lion's mouth: (1) The handle of sword on the right: cleansing evil spirits.

(2) The handle of sword on the left: pray for blessings.

4. EIGHT TRIGRAMS DRAWING OF TAI CHI The drawing of Eight Trigrams and Tai Chi has a function of turning bad luck into good fortune in the Taoism of custom. It's always to be used in the Feng- Shui of architecture.

5. BAT Bat has the similar pronunciation with good fortune in Chinese. So people think bats are the lucky animals. The drawing of couple of bat around Sword Lion means couple of good fortune coming.

6. QILIN A mythical creature in East Asian cultures, it's a good omen thought to occasion prosperity or serenity.

7. PRAYER FAG, SPIKY BALL, MAHOGANY SWORD Other objects of repelling evil spirits.

(3) Crisscross: strength the power.

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DESIGN OUTCOMES

CO-BIKE TAINAN RENTAL BIKE SYSTEM

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PRODUCT

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CO-BIKE Feature -Tour guide on the headset -Fluent frame -Headlight in the sword lion’s eye Culture Elements / Value -Sword Lion in the front / Protection

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DOCK Feature -Two holes for inserting bikes -The headlight will turn on when you take the bike out of the dock Culture Elements / Value -From of the bat / Good fortune -Open-eyed ceremony / Power

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HELMET Feature -Two sizes for kids and adults Culture Elements / Value -Sword lion’s ear / Protection

SWORD TICKET Feature -RFID for starting the bike -Leader’s card has different color (violet) Culture Elements / Value -Seven star sword / Treasure and Power -Color violet / General -Color red / secondary general

Co-Bike Itroduction Vedio

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INTERFACE AND USING PROCESS

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Interface Itroduction Vedio

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END SPECIAL THANKS TO OUR PROFESSOR YU-HSIU HUNG