City of Woodstock Survey Results Final 2022 Annual Survey Results 7/18/2022
Main Objectives & Key Understandings • Understand the priorities of resident’s as it relates to City projects and agendas. • Understand current communication methods being utilized as it relates to City news and events. • Find out where residents go to get City info and how often they want or seek this information. • Obtain metrics that will serve as a benchmark & key performance indicators to contrast measurable results in the future. • Obtain an overall understanding of residents’ impressions of the City and its current facilities. Also, gain feedback for potential improvements to increase engagement in our facilities.
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Results and Responses • Total Responses 1,758
◦ Complete Responses: 85%
• Survey Launched: June 16, 2022 • Survey Ended: July 16, 2022
• Total Responses 1,758 • Population of Woodstock = 25,630 • Number of Households = 9,706 • Survey Represents 6.85% Population • Survey Represents 18% (by Number of Households)
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What is Net Promoter Score? • A score close to 0 is a good, neutral score • A score of 20 is a great score
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Q1: How likely are you to recommend the following to a friend or colleague? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
-29.23
-52.79
Strongly Not Recommend
-3.14
2.15
22.53
Not Recommend
Neutral
-46.61
-7.59
Would Recommend
11.23
-12.83
Strongly Recommend 5
Key Takeaways • We have a large ‘Strongly Recommend’ category in each group – This is Great news! • We don’t have a lot of ‘Strongly Not Recommend’ or ‘Not Recommend’ – This is also Great! • Our scores are deeply impacted by the ‘Neutral’ category and this is the most opportunity for growth! Forward-Thinking: These scores will serve as a benchmark to compare to future surveys to see how we are improving over time! Some Other Variables That Might Reflect In The Scores Road Construction, COVID19, Increased Cost of Living, Declining Economy, Limited Funding/ Maintenance of Specific Areas
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Q2: How do you rate the quality of the City of Woodstock parks? ANSWER CHOICE
AVERAGE NUMBER
SCALE FROM 1-100
66
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Q3: In the last year, what City of Woodstock facilities have you used? Please check all that apply and skip what you haven't used. City Parks Park Fields Walking Paths Park Playground Equipment Woodstock Water Works Pool Recreation Center City Hall Public Library Opera House Stage Left Café Police Station 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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Q4: Where do you go to find out about City news, City events and City info? (please check all that apply) City Website City Hall Facebook City Hall Instagram City Manager’s Newsletter City Scene (mailed book) Woodstock Community Sign (on Route 47) Real Woodstock Website Woodstock Area Chamber of Commerce Website Woodstock Independent Newspaper Naturally McHenry County McHenry County Living The Northwest Herald Newspaper Star 105.5 Radio Station What’s Happening in Woodstock Group Facebook Page Woodstock Illinois Group Facebook page Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Q5: In the last month how many times have you looked for City info? ANSWER CHOICES
RESPONSES
1 time
15.59%
2-3 times
42.47%
4-5 times
19.35%
6 or more Times
12.76%
None
9.82%
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Q6: How would you prefer to receive info about events and City updates from the City of Woodstock? City Website City Social Media City Emails City Text Message Direct Mail Other (please specify) 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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Q7: How often would you like to receive information about events or City News? Daily
Weekly
Monthly
Quarterly
Annually 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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Q8: Please list in order what priorities you believe the City of Woodstock should focus on this year. Recycling Road Repairs Communication Residential Development Code Enforcement Parks Intergenerational/Accessible Park Sidewalks/Walkability Bicycle Routes Additional Library Programs Additional Recreational Programing Additional Opera House Programing New Resident Services 0
2
4
6
8
10
12
14
16
18
20
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Word Clouds – Visual summery of most used words in open response questions What could the City of Woodstock do to improve your experience?
What would you like to see in the Old Courthouse?
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What could the Woodstock Public Library do to encourage use of its facility?
What could the Opera House do to encourage use of its facility?
What could the Recreation Department do to encourage use of its facility?
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Q9: Which race/ethnicity best describes you? ANSWER CHOICES
SURVEY RESPONSES
CITY POPULATION
PERCENT OF POPULATION
42
0%
384
2%
550
2%
American Indian or Alaskan Native
0.76%
Asian / Pacific Islander
1.01%
Black or African American
0.57%
Hispanic
5.79%
5,488
22%
White / Caucasian
88.92%
22,126
87%
Multiple ethnicity / Other (please specify)
2.96%
2,289
9%
TOTAL
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Q10: What is your age? ANSWER CHOICES
SURVEY RESPONSES
Under 18
0.19%
1,502
6%
18-24
1.94%
6,912
27%
25-34
12.80%
3,574
14%
35-44
35-44
25.35%
3,101
12%
45-54
45-54
22.21%
3,424
14%
55-64
55-64
19.13%
3,073
12%
65+
18.38%
3,805
15%
Under 18 18-24 25-34
65+ 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CITY PERCENT OF POPULATION POPULATION
100%
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Q11: What language do you mainly speak at home? ANSWER CHOICES
SURVEY RESPONSES
CITY POPULATION
PERCENT OF POPULATION
English
97.31%
18,931
79%
Spanish
1.38%
4,316
18%
Chinese
0.06%
223
1%
Russian
0.13%
409
2%
Vietnamese
0.06%
Some other language
1.07%
-
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Q13: Are you a City of Woodstock resident? ANSWER CHOICES
RESPONSES
Yes
93.45%
1497
No
6.55%
105
TOTAL
1602
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Q14: Do you live in 60098 zip code? ANSWER CHOICES
RESPONSES
Yes
97.50%
1562
No
2.50%
40
TOTAL
1602
20
Q15: How much do you believe the City of Woodstock is committed to actively supporting diversity, equity and inclusion? ANSWER CHOICES SCALE FROM 1-100
AVERAGE NUMBER
69
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Q21: Would you be interested in participating in a focus group for comprehensive planning for the city of Woodstock? ANSWER CHOICES
RESPONSES
Yes
27.40%
406
No
72.60%
1076
TOTAL
1482
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