Bodyshop July 2014 by Media Matters

Bodyshop CANADA’S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

July 2014

Plus: Better Living Through Data Analytics Complete NACE/CARS 2014 Preview WIN Recognizes Excellence in Leadership Survey: Apprentices

2014

Bodyshop of the Year

Toronto’s Prochilo Brothers Auto Collision Takes the Top Honour

Visit www.bodyshopbiz.com

Bodyshop CANADA’S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

contents

July 2014 l Volume 44, Issue 4

Features 20

Better Living Through Data Analytics

NACE/CARS 2014 Preview: Real World Solutions

If you’re not quite sure what data analysis is, you can bet that your competition knows. Today’s programs can easily compile data not only on customers – who they are demographically and geographically, what type and age of vehicles they drive, how satisfied they are with their current bodyshop, and so on – but on all phases of the sales and repair process.

Cars manufactured today require specialized tooling, training and equipment, and the use of aluminum and high-strength steels are changing the dynamics of the collision repair industry. These are just some of the challenges that will be addressed with Real-World Solutions at NACE/CARS 2014, being held during Industry Week, July 28-August 2, 2014 at the Cobo Center in Detroit, Mich. Our complete preview includes a full listing of seminars and other special events.

WIN Conference Celebrates Canadian Excellence In Leadership Recently a record number of Canadians attended the annual Women’s Industry Network Educational Conference in San Diego, helping to make this year’s attendance the highest yet.

SURVEY: Apprentices Our survey this issue touched a nerve with collision repair professionals across the country. Apprentices are the industry’s future, but many of you feel there are serious problems in the system, both for the apprentices themselves and for their employers, the bodyshops.

Cover 17 2014 BODYSHOP OF THE YEAR: Prochilo Brothers Auto Collision Ask Paul Prochilo how his business has grown 20% on a year-toyear basis over the last three years. Or why its production capacity consistently ranks in the top 10% of North American automotive repair centres. Or about its leading-edge Key Performance Indicators, including an exceptional 7-day cycle time and a 4.8-day touch time. Or its equally exceptional 98% client satisfaction level and high employee retention rate. He certainly appears to have a good idea – several, in fact.

In Every Issue 4

Publisher’s Comment

Internet Directory

News

Advertisers Index

31 New Products: Paints and Coatings

visit us at bodyshopbiz.com In the next issue: Efficiency Building is the focus for our September issue. We examine the latest information on Lean Practices, and also update our popular Banners/Networks/Franchises chart for 2014. Also: CCIF’s Vancouver Report, and much more. www.bodyshopbiz.com l July 2014 l Bodyshop 3

Bodyshop CANADA’S MAGAZINE FOR COLLISION REPAIR PROFESSIONALS SINCE 1970

from the publisher

THE APPRENTICESHIP PARADOX Not long ago I sat in a room with a collection of professionals to talk about the apprenticeship challenge. There were people who ran trade programs at colleges, professionals from the Ontario College of Trades, in-person and online people from associations across the country and, well, a couple of trade press folks. Personally, I felt the most important information was offered by a part-time instructor and former opting-out apprentice in attendance – now fully qualified, and helping others get that way (though many years after his first entry). His story of being relegated to menial duties for years before having to seek higher-paying work elsewhere pointed to an important consideration, as we (I hope) look at re-engineering the way we treat and train apprentices. An important consideration in whatever we do is that apprentices are students, even though they are being paid a wage. And as such, an important obligation for those who employ them is to ensure that they keep learning. This industry does its fair share of complaining about the difficulty in finding good, qualified staff without understanding the impact that cutting off the path to becoming qualified – by threatening job loss when their classroom session arrives, not allowing them to learn, and sometimes allowing them to be abused – has on the overall supply of qualified professionals. It’s like complaining about the lack of shade, but then chopping down every sapling just so you can stoke the fire today. This is not to suggest that the apprentices themselves don’t have a role to play in effecting change for the better; they are, after all, the ones who are most acutely affected by their lack of qualification if they don’t stay on track. However, it is important to recognize that it is the overarching responsibility of those with the power to decide how these apprentices are treated — that would be you, the collision repair shop owner — that can really build the kind of qualified cohort of professionals that this industry is going to need. I’d really like to see an approach that would keep more apprentices in the workplace longer, but with demonstrable training goals and perhaps online learning approaches that would give them more of what they need; and more of them in your shop, which is what you need. Learning on the job the way it has been understood in the past is not really the solution in a world of increasingly technological demands, where an understanding of materials science and theory are needed before a technician picks up a tool. The people of this industry constantly strive to be treated as the professionals they are. It should not be too much to ask for the industry to work harder toward creating new, qualified professionals from among those already working in its ranks, rather than standing in their way. B Andrew Ross aross@bodyshopbiz.com

PUBLISHER Andrew Ross 416-510-6763 aross@bodyshopbiz.com MANAGING EDITOR Martha Uniacke Breen mubreen@bodyshopbiz.com EDITORIAL CONSULTANT Brian Harper CONTRIBUTORS Nate Hendley Leslie C. Smith SALES MANAGER Jay Armstrong 416-510-6745 jarmstrong@bodyshopbiz.com PRODUCTION MANAGER Steven Hofmann 416-510-6757 shofmann@bizinfogroup.ca ART DIRECTOR Anne Miron PRINT MANAGER Phyllis Wright CIRCULATION MANAGER Selina Rahaman 416-442-5600 ext.3528 CUSTOMER SERVICE Roshni Thava 416-442-5600 ext 3555 VICE-PRESIDENT Alex Papanou PRESIDENT Bruce Creighton BODYSHOP is published by BIG Magazines LP, a div. of Glacier BIG Holdings Company Ltd. 80 Valleybrook Drive, Toronto, ON M3B 2S9 Phone 416-442-5600 Fax 416-510-5140 Subscription rates: Canada – $39.95 (add applicable taxes) per year, $62.95 (add applicable taxes) for 2 years, single copy $7.00. USA and all other foreign – US$61.95 per year. U.S. single copy US$10.00. All rights reserved. Printed in Canada. The contents of this publication may not be reproduced or transmitted in any form, either in part or full, including photocopying and recording, without the written consent of the copyright owner. Nor may any part of this publication be stored in a retrieval system of any nature without prior written consent. US Office of Publication: 2424 Niagara Falls Blvd, Niagara Falls, NY 14304-1118. Periodicals postage paid at Niagara Falls, NY. US Postmaster: send address changes to Bodyshop PO Box 1118, Niagara Falls, NY 14304-1118. From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Tel: 1-800-268-7742 Fax: 416-442-2191 E-Mail: privacyofficer@bizinfogroup.ca Mail to: Privacy Officer, Business Information Group, 80 Valleybrook Drive, Toronto, ON M3B 2S9 ISSN 0045-2319 Online 1923-354X Canada Post Canadian Publications Mail Sales Product Agreement No. 40069240 Return postage guaranteed. Send change of address notices, undeliverable copies and subscription orders to: Circulation Dept. — Bodyshop Magazine, 80 Valleybrook Drive, Toronto, ON M3B 2S9 “We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage”.

4 Bodyshop l July 2014 l www.bodyshopbiz.com

WE’RE ALL FOR PRODUCTIVITY

DUPONT REFINISH IS NOW CROMAX With the independence of Axalta Coating Systems, our parent company, we’ve seized an opportunity to stand out in an all-new way. So while the products you know are still as strong as ever, today they’re backed by a bold,

big name and future. We’ll continue to stand for efficiency, clarity, support and growth— from the front of the body shop to the back. Because from today forward, we are Cromax. Learn more at www.cromax.com

Axalta Coating Systems™, the Cromax logo, Cromax® and all marks denoted with ™ or ® are trademarks or registered trademarks of Axalta Coating Systems, LLC and its affiliates, used under license by Axalta Coating Systems Canada Company. © 2014 Axalta Coating Systems Canada Company. All rights reserved.

news

ARA Urges OEMs to Share Data

t the recent 14th International Automotive Recyclers Congress in Brussels, Belgium, Automotive Recyclers Association CEO Michael E. Wilson urged the automotive manufacturing community to provide professional automotive recyclers with access to crucial original equipment manufacturers parts data. In his March 20th presentation to the Congress, Wilson called on the automotive manufacturers in attendance “to become better economic, environmental, and safety partners by releasing OEM build sheet data to the professional automotive industry’s inventory management entities, just as they do for insurance companies and the collision repair industry.” Regrettably, he noted, “Auto manufacturers have placed major restrictions on the dissemination of this data so that it cannot be integrated into professional automotive recyclers’ inventory management systems.” Wilson de-

scribed the domino effect that this lack of data has on consumers. “Without this important data about the parts that OEMs originally manufactured, professional automotive recyclers are not able to seamlessly integrate their OEM parts inventory into estimating and collision repair platforms, and consumers will have fewer choices when making important decisions about the repair of their vehicles.” The current focus on automotive recalls highlights Wilson’s emphasis on the necessity of vehicle manufacturers making parts information available to the industry. Several media outlets are reporting that General Motors may have committed “a cardinal sin” with regards to the Chevrolet Cobalt and Saturn Ion, when it re-engineered the vehicles’ faulty ignition switch but did not create a new part number. This unusual deviation from the industry’s standard practices hampered identifying the safety issue for several years.

Wilson says this example highlights why detailed part information must be made available to professional automotive recyclers. “The industry must be provided with safety information that can be automatically synchronized with recycled parts inventory, so that important recall and service bulletin information is seamlessly integrated into the inventory management systems utilized by the automotive recycling industry.” Important data including original equipment guides lists and regular production option codes, which detail the particular equipment packages and option combinations for a particular vehicle, are critical to the professional automotive recycling community. “Without access to this information, it is difficult to map specific part numbers to the build sheet of a vehicle, and because of these restrictions by the OEMs, consumers are often deprived of the ability to purchase cost-effective OEM recycled parts,” said Wilson.

“The Black Pearl” Wins Mother’s Custom of the Year Award

Black Pearl

ompeting against some of the world’s most amazing custom cars, “The Black Pearl” – a ground-up creation from James Hetfield and Rick Dore, painted by Darryl Hollenbeck – won the 2014 Mother’s Custom of the Year Award at the Goodguys Rod & Custom Association 32nd All American Get-Together in Pleasanton, California. The Black Pearl is a one-off custom car built from scratch and not from any specific vehicle. Its handmade body with its sleek lines was inspired by the styling shapes and forms of 6 Bodyshop l July 2014 l www.bodyshopbiz.com

cars of the 1930s. The car was built by Rick Dore. The body was shaped by Southern Californian Marcel De Lay and then painted a rich, lustrous PPG black by Hollenbeck. The Black Pearl is owned by James Hetfield of the heavy-metal band Metallica. Hollenbeck, one of the most respected painters in the custom car world, is well known for his focus on classic cars of the ’30s, ’40s and ’50s. His masterful work has contributed to a slew of major honours, including two prestigious America’s Most Beautiful Roadster awards, the most recent at the 2013 Grand National Roadster Show in Pomona, California. For The Black Pearl’s radiant finish, Hollenbeck used PPG products. He has been spraying PPG products exclusively for the last 25 years and now uses the Envirobase High Performance system at his Vintage Color Studio in Concord, California. His work on The Black Pearl has been striking; in addition to the Goodguys award, the car won the Sam Barris award and the Custom d’Elegance at the Sacramento Autorama. PPG is the official paint supplier to the Goodguys Rod & Custom Association, one of the world’s largest rod and custom associations, with more than 70,000 active members around the globe.

news

News from CCIF CCIF meetings continue to focus on the three CCIF priorities: profitability, repair complexity, and people. On May 24th at the Marriott Pinnacle Downtown Vancouver, CCIF brought experts together to consider these pressing industry questions and new ideas, and much more. Speakers included Rick Leos, collision program developer at Toyota Motor Sales, U.S.A., Inc., who discussed, “What if…the way we estimate damage changes?” Leos explained that a new software program developed by Toyota is revolutionizing how estimates are completed, making the process more efficient and more accurate. Imagine taking two hours to write a complete $10,000 damage appraisal, using your best judgment and collision repair experience. Now, imagine writing the exact same estimate for the same damage appraisal in just a matter of minutes. OEM-Recommended Repair Procedures is a next-generation estimating system that will help your shop improve accuracy, lower cycle times, generate fewer supplements, and repair vehicles correctly to enhance customer and insurer satisfaction. Glenn Vollhoffer, CEO, and Lee Bouchard, operations manager, Automotive Training Standards Organization, tackled the question, “What if...Sponsoring an apprentice was profitable?” Glen and Lee shared ideas about apprenticeship and what industry can do to improve their bottom line and grow the next generation of technicians. Their presentation discussed providing a career path, ensuring students are being taught to the Red Seal profile and guidelines in the work place, creating a better experience for the apprentice, the value of mentoring, and appealing to the millennial generation. Complete details of the CCIF’s May 24 conference in Vancouver will be published in the September issue of Bodyshop.

Introducing...

CROMAX MOSAIC

A new basecoat line for automotive body shops doing collision work that is designed to provide dependable colour match and a durable OEM quality repair. Classic coat-flash-reflow technology allows application flexibility and promotes excellent metallic control.

I-CAR Updates Steering/Suspension Course I-CAR’s Advanced Steering and Suspension Systems Damage Analysis (DAM15), an all-new, instructor-led interactive course, has replaced Electronically Controlled Steering and Suspension Systems (STE05) as of June 9, 2014. This interactive course provides detailed information on the considerations for inspecting steering and suspension systems and provides knowledge that can lead to increased efficiency and a positive customer experience. The course is designed to engage the student and further prepare them to apply their knowledge on the job. The course includes a “damage discovery” activity simulating the estimating process. This instructor-led, live three-credit hour course meets training requirements for estimators, auto physical damage appraisers, and electrical/mechanical technicians in I-CAR’s Professional Development Program (PDP). To register, visit the I-CAR website at www.i-car.com or contact I-CAR Customer Care at 1-800-I-CAR-USA (800-422-7872).

For additional information about this new technology please call your preferred Axalta distributor or the Axalta Customer Care Centre at 1-800-668-6945. www.cromax.com

AN AXALTA COATING SYSTEMS BRAND The Cromax logo and Cromax® MosaicTM are trademarks or registered trademarks of Axalta Coating Systems LLC or its affiliates, used under license by Axalta Coating Systems Canada Company. © 2014 Axalta Coating Systems Canada Company. All rights reserved.

www.bodyshopbiz.com l July 2014 l Bodyshop 7

news

CARSTAR Helps Local Family With Refurbished Car

completely restored 2010 Ford Focus was presented by CARSTAR to a local family at the 95th anniversary celebration for Community Care in St. Catharines, Ontario. Community members gathered in early May to celebrate the longstanding history of Community Care and to witness a heartwarming moment. Robert West, a single father of two children living in St. Catharines, was the deserving recipient of the completely refurbished vehicle that was generously donated by Miller’s Auto Recycling and refurbished by CARSTAR St. Catharines. Members of Community Care were encouraged to submit an essay speaking to “A new vehicle would enhance my life because…” From approximately 40 applicants, West was selected by CARSTAR and Robert West, a single father of two children living in St. Catharines, was the deserving recipient of announced at the event itself, with much a completely refurbished vehicle that was generously donated by Miller’s Auto Recycling and refurcelebration from the family. bished by CASTAR St. Catharines.

B.C.’s Auto Sector Announces Sector-Wide Human Resource Strategy

he B.C. Automotive Sector Labour Market Project Steering Committee has completed the second phase of an innovative human resource project for the province’s automotive industry. The project will help ensure that this important sector of B.C.’s economy has the qualified, skilled employee population it needs for the future. The Committee oversees the work of the B.C. Automotive Sector LMP, which was launched in the summer of 2012 to address the long-term human resource needs of B.C.’s automotive sector. The Automotive Retailers Association of B.C. is the lead organization for the project, and project activities are funded through the Canada-B.C. Labour Market Development Agreement. “The project is a result of collaboration between government and key automotive sector stakeholders in B.C.,” says Ken McCormack, ARA president and CEO, a constituent member of the Committee. “The Committee is committed to ensuring that B.C.’s automotive sector has the labour force with the correct education and skills required to meet the needs of this important industry that directly or indirectly employs one in seven British Columbians.” Among its activities to date, the Steering Committee commissioned A Human Resource Strategy for the B.C. Automotive Sector, a comprehensive report that identifies and describes current and projected human resource challenges that the industry faces and suggested solutions that will ensure a supply of qualified employees in the future. A comprehensive career awareness and marketing strategy, 8 Bodyshop l July 2014 l www.bodyshopbiz.com

including marketing materials geared towards helping employers and industry, was also developed. “In B.C., the automotive sector is primarily a service industry based around the sale, maintenance, repair, and disposal of motor vehicles,” says Committee member Wade Bartok of Elite Body Shop Ltd. ~ CSN in North Vancouver. “The human resource challenges currently facing this sector are similar to other industries and include an aging workforce, a lack of defined career pathways, a fragmented approach to recruitment and retention, an inconsistent approach to formalized training, a sector-wide lack of business succession planning, and voracious competition for skilled tradespeople.” The completed sector-wide strategy will assist in making inroads with recruitment, retention, and training of employees as well as bringing public perceptions in line with current business realities. The Committee aims to execute sector-wide strategies that are efficient, effective, and representative of the needs of the entire sector and all communities province-wide. “Strategies and tactics have been developed to overcome and mitigate the significant human resource challenges facing the automotive sector in order to strengthen and reinvigorate this essential sector in B.C.’s economic health and well-being,” adds Peter Foreman of Foreman Auto Service in Langley. “We are extremely pleased with the significant progress of the project thus far, and look forward to the next phase.”

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news

WIN Congratulates 2014 Scholarship Winners 2014 College Scholarships are: Stephanie Baker, who will be attending WyoTech in Blairsville, Pennsylvania; and Suzanna Hernandez, who will be attending Southeast Community College in Lincoln, Nebraska. These young women will also have the opportunity to be mentored by winners of the 2014 Most Influential Clockwise from top left: Megann Holbrook, Stephanie Baker, Women Awards, being Shelby Woods, Danelle Gallardo. Centre: Suzanne Hernandez. presented at the 2014 he Women’s Industry Network re- Educational Conference. cently announced the winners of The High School Tuition Scholarits 2014 WIN Scholarship Program ship Awards are presented to students Awards. This newly expanded pro- enrolled in a secondary collision regram is made possible by the generous pair technology program who plan to support of WIN Sponsors and by spe- continue their studies at a technical cial events including the Scholarship school or college. Each scholarship Walk, held annually at the WIN Edu- winner will receive a $1,000 scholarcational Conference, and sales of the ship to continue their post-secondary There’s A Place For You recruiting education in collision repair and a one-year WIN membership. Winners poster. “We believe that we have an obliga- of the 2014 High School Scholarships tion to support young women who are: Danielle Caballero, from Judson choose to enter our industry,” says High School, Converse, Texas; Beverly Rook, Scholarship Committee Megann Holbrook, from the Center co-chair. “By offering tuition scholar- of Applied Technology, North Severn, ships to further their education, and Maryland; and Shelby Woods from the having them mentored by other suc- Moberly Area Technical Center, cessful women in the industry, we feel Moberly, Missouri. Each of these that we are giving them a head start to young women will be pursuing studies a successful career.” in collision repair from various educaThe College Student Tuition and tional providers in their local areas. Conference Scholarship Awards are “I am honoured to be recognized presented to students enrolled in a by the Women’s Industry Network and post-secondary collision repair tech- I am even more honoured to be a nology program. Each scholarship re- member of this amazing organizacipient will receive a $1,000 scholar- tion,” says scholarship recipient Meship to continue their post-secondary gann Holbrook. “With this association education in collision repair, a one- I wish to make other women, not only year WIN Membership, plus registra- working in the industry but customers tion fee and travel expenses to attend as well, more comfortable tackling this the 2014 Educational Conference, male-dominated industry and give being held this year at Paradise Point them the basic knowledge to excel in San Diego, Cal. Winners of the themselves.”

10 Bodyshop l July 2014 l www.bodyshopbiz.com

Quest Automotive Products Achieves I-CAR Approval The I-CAR Industry Training Alliance has approved select Matrix System and ProSpray Automotive Finishes training programs. Effective immediately, credit toward I-CAR knowledge areas in certain roles as well as annual training requirements can be awarded for taking Refinish Technician training offered by Matrix System Automotive Finishes and ProSpray Finishes. Matrix System offers a Painter Product Certification, which meets the ProLevel 3 knowledge area, and Colour Theory, which meets the ProLevel 1 and 2 knowledge areas. Pro-Spray offers courses in National Rule Product and Low VOC Product, which meet the ProLevel 3 knowledge area, and Colour Theory, which meets the ProLevel 1 and 2 knowledge areas. Designed with attendees in mind, all classes are conducted in the training facility located at Quest Automotive Products’ headquarters in Massillon, Ohio. This state-of-the-art facility is supplied with the latest tools and equipment for handson learning. The well-appointed classroom is the ideal environment for effective, thorough coverage and discussion of the training material. Instruction is conducted by some of the most experienced training and technical staff. Class sizes are small, providing a tailor-made educational experience that prepares a student at any experience level to be more productive and better prepared for their job role. “I am proud that we are associated with the I-CAR Alliance Program. I-CAR has been a strong source of valuable information for technicians over the years. Our goal is to support and educate our customers while giving them the ability to earn credit hours toward their I-CAR certification,” says Bill Warner, technical training manager. These two-day sessions are free of charge with all training materials, meals, and personal protection equipment included. Those interested in attending should contact the local area sales manager for more details about the courses or visit: www.i-car.com/html_pages/ training/industry_training_alliance.shtml.

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Did you know that when you are spraying a catalyzed paint product in a spray booth or prep deck, the proper personal protection equipment is an air-supplied respirator? Air supplied respirators must be supplied with Grade “D” Breathable Air. Quality Air Breathing Systems are designed to provide Grade “D” Breathable Air from your existing compressed air system, for compliance with current CSA Standards when using an air supplied respirator. Systems sized from one person to twelve persons at the same time. We offer complete systems, with proper filtration and carbon monoxide monitors, panel mounted, and ready to use. Available in belt mounted, wall mount, and portable versions.

AkzoNobel to Sponsor Patrick Dempsey LeMans Racing Team

s part of the AkzoNobel Automotive & Aerospace Coatings (A&AC) new Lesonal “Great finish. Fast.” campaign that launched in January 2014, the company will be sponsoring the Lesonal LeMans racing team. The brand’s first-ever sports-themed program partners with the famed Dempsey Racing team for the 2014 LeMans racing season, which features the Lesonal logo and paint on two Porsche 911s in the GT Class. Established in 1923 in France, LeMans racing is among the top three most popular forms of automotive racing (the others are Formula 1 and NASCAR). The sport’s popularity continues to grow in North America, which boasts more than 80,000 attendees at each televised race. The 2014 season schedule includes 10 races in the U.S. and one race in Canada.

AkzoNobel is sponsoring the Patrick Dempsey racing team for the 2014 LeMans racing season.

“We are very pleased to be partnering with such a high-profile LeMans racing team as Dempsey Racing. The venue of LeMans and the proven track record of the team perfectly align with Lesonal’s winning competitive compact offering and resilient finishes,” says Kari Greason, A&AC North American brand manager. “The comprehensive nature of the sponsorship program and associated marketing programs will not only provide unprecedented awareness for the Lesonal brand, but also provide a compelling platform for our distributors to grow their businesses with the Lesonal.” With the racing season now officially underway, three strategic races have been selected for customers to participate in, including Mosport in Bowmanville, Ontario, on July 12-13. These race-day events will feature personal interaction with the Dempsey Racing Team on race-day (drivers Patrick Dempsey, star of the popular TV series Gray’s Anatomy, Joe Foster, Andrew Davis, and Norbert Siedler), exclusive pit tours, entertainment, food, and more. Customers will also be invited to participate at races held September 1920, in Austin, Texas; and October 1-4, in Atlanta, Georgia. For more information about Akzo Nobel’s Lesonal LeMans Sponsorship Program, contact Karen Norrell at karen.norrell@akzonobel.com.

Sherwin-Williams Adds Social Media Platforms

herwin-Williams Automotive Finishes recently added new social media platforms to facilitate discussion in the fleet refinish, transportation-related manufacturing, and sign manufacturing markets. With the creation of new Facebook and LinkedIn accounts, as well as a YouTube playlist, SherwinWilliams is extending its reach to commercial industries by targeting key decision makers with relevant content. The new accounts are portals for conversations related, but not limited to, paint. The purpose of Sherwin-Williams’ posts are to educate users on application tips and share relevant content to help improve their business. The company created the new accounts after considerable research on industry trends, customer needs, and determining the best way social media would complement its customer base in a business-to-business setting. 12 Bodyshop l July 2014 l www.bodyshopbiz.com

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PPG Continues Partnership With Team Penske For 2014 Indycar Season PPG Industries’ automotive refinish business continues its long-standing support of Team Penske in the 2014 Verizon IndyCar Series. PPG will be featured on Team Penske’s IndyCar entries driven by Helio Castroneves and Juan Pablo Montoya in several upcoming races. The season began March 30 and extends through August 30 with 18 races in 15 locations across North America, including the Streets of Toronto race in Toronto July 19-20. PPG has enjoyed a long business relationship with Team Penske and its parent, Penske Corporation, since PPG’s sponsorship of the PPG Cup from 1979 to 1999. It is a durable partnership that has gone the distance and signifies the long-term commitment these companies have to their mutual, ongoing success. Team Penske drivers bring impressive credentials to the racecourse. Helio Castroneves is coming off one of the most productive seasons of his career. Castroneves finished second in the 2013 IndyCar title chase, led all drivers with 16 top-10 finishes and was the only driver running at the finish of all 19 races. Juan Pablo Mon-

toya makes his return to the Verizon IndyCar Series in 2014. The former CART Series champion and 2000 Indy 500 victor made winning transitions to Formula One and NASCAR and returns to his IndyCar roots with Team Penske this season. Today PPG Automotive Refinish is Penske Corporation’s exclusive supplier of coatings for its racing, truck leasing, and automotive collision repair subsidiaries and facilities. Team Penske races three cars in the Verizon IndyCar Series, all of which are painted with PPG Deltron products. In addition, Team Penske’s NASCAR entries use PPG Envirobase High Performance waterborne coatings. PPG-sponsored Team Penske cars prominently feature the PPG Automotive Refinish and PPG corporate logos.

Chrysler Recall: Window Switches

hrysler Group is replacing window switches in an estimated 780,000 minivans equipped with third-row power window vents following incidents of overheating. Chrysler Group is unaware of any related injuries or accidents. Affected customers will be contacted directly and advised when they may schedule service. Associated costs will be borne by the company. In the interim, customers may visit their dealers to have the vent switches disconnected. This will eliminate any risks associated with the issue and affects only third-row windowvent operation. The switch is located on the driver’s door. Alerted by warranty data, Chrysler 14 Bodyshop l July 2014 l www.bodyshopbiz.com

Group engineers launched an investigation and found a link between short circuits and beverage spills on the vent switch, as well as direct exposure to moisture from rain, snow, or car washes. Short circuits may cause overheating. However, known incidents total 36 – less than 0.005% of the vehicles subject to this campaign. Affected are certain model-year 2010-2014 Dodge Grand Caravan and Chrysler Town & Country minivans, assembled between Aug. 25, 2010 and Oct. 31, 2013. An estimated 644,850 are in the U.S.; 106,980 are in Canada; 8,009 are in Mexico; and 20,638 vehicles are outside the NAFTA region.

Solera Acquires Pittsburgh Glass Works Insurance Division

Audatex Canada’s parent company, Solera Holdings, Inc., a provider of software and services to the automobile insurance claims processing and decision support industries, has signed a definitive agreement to acquire the insurance and services division of Pittsburgh Glass Works, LLC. I&S provides software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. The acquisition is expected to close in the fourth quarter of Solera’s fiscal year ending June 30, 2014. The acquisition will expand the reach of Solera’s products and services by creating the only automotive repair and claims management platform that spans collision claims, mechanical repair, glass claims, and parts exchange in the U.S. I&S will leverage its data analytics tools to power enhanced auditing services for property damage claims. Through its three primary brands (Lynx Services, GTS Services, and Glaxis), I&S leverages proprietary technologies, leading administration services, and the nation’s largest network of independently owned automotive glass retailers and installers to deliver a highly differentiated, end-toend glass claims management platform. Currently serving 10 of the top 20 U.S. property and casualty insurers, Lynx Services’ suite of full-service claims management solutions combines essential data, software, and analytics tools to improve processing effectiveness and drive repair cost savings for auto and property claims. I&S’ Glaxis electronic hub and GTS Services’ integrated supply chain management offerings streamline scheduling, dispatch, and inventory management operations throughout the glass repair value chain.

news

he Women’s Industry Network has announced that five new members have been selected to serve on the organization’s Board of Directors. Joining the board to serve the organization for the upcoming term are Jaclyn Byers, estimatics team manager, State Farm Insurance Co.; Jessica Rob, communications manager/online Web communications, Akzo Nobel; Marie Peevy, owner, Automotive Training Coordinators, LLC; Nina Pedraza-Zinna, director of field operations, SCA Appraisal; and Trish Gould, controller/human resources, Keenan Auto Body. Returning Board members include Amy Nuttall, USAA; Beverly Rook-Twibell, Safelite Solutions; Denise Caspersen, National Autobody Parts Warehouse; Katie Henwood, Axalta Coatings Systems; Margaret Knell, I-CAR; Melissa Miller, CARSTAR Franchise Systems; Michelle Sullivan, AkzoNobel Coatings, Inc.; Petra Schroeder, Axalta Coatings Systems; Ruth Weniger, Airbag Solutions, LLC; Shellie Andrews, Dana’s Collision; Susanna Gotsch, CCC Information Services; and Terri Neely, Nagy’s Collision Centers.

Appointments

aryll O’Keefe, general manager for Fix Auto Ontario, is pleased to announce the addition of Mike Heska as strategic partner developer to the Fix Auto Ontario team. Mike has over 17 years of experience in the auto collision industry, where most recently he held a director of operations support role for a large multiple shop owner where significant time was spent on support and training of shops on estimating, KPI management, health and safety, and lean processes including time management and process development. For over 10 years, Mike also held a management position of a high-volume collision repair facility and was in charge of controlling day-to-day operations, including estimating, scheduling, parts management, and communications with insurance partners. Mike will be focusing on advanced repair centre utilization and consistent implementation of Mike Heska the Fix Auto System.

ord Corporation has announced the appointment of Douglas Craig as technical application engineer and collision industry liaison. With more than 25 years of experience in the automotive repair industry, Douglas has extensive knowledge developing procedures for effective repair of damaged vehicles. Prior to joining Lord, he was the collision repair manager for the Chrysler Group, where he was responsible for collision damageability and repairability concerns on all Chrysler Group products, including repair standards such as the global usage of weld-bonding for all welded panel replacements. In his role with Lord, he will be providing technical expertise to support the Fusor Aftermarket Repair business. Douglas holds a Bachelor of Arts from the University of Michigan, and he is member of the Society of Automotive Engineers Collision Repair Committee and Service Development Technical Steering Committee.

BASF Crowns Performance Groups 2013

ASF Automotive Refinish recently recognized five collision repair shops, including a shop in B.C., as 2013 Performance Group Shops of the Year at its VisionPLUS Business Solutions Performance Group Conference in Clearwater, Florida. Collision repair shops that utilize BASF’s VisionPLUS Business Solutions and participate in the program’s Performance Group meetings were eligible for the award. VisionPLUS Business Solutions is a comprehensive suite of value-added programs designed to grow sales and streamline business operations to gain a solid competitive edge in the collision repair industry. The five winners were selected

based on criteria including sales improvement; overall gross profit improvement; VisionPLUS Performance Group meeting attendance; and meeting participation and contributions. “We are proud to be a part of our customers’ success,” says Marcos Corradin, BASF Automotive Refinish marketing manager. “It is great to see profitable growth in this market and know that BASF continues to be a key partner in this process.” The 2013 winning shops are: • Frank’s Autobody Collision Solutions Network, Vernon, British Columbia, Canada, Matt Brunelle, Jesse Brunelle, Dave Brunelle and Rene Brunelle, owners. • Auto Body Specialties, Spring-

field, Ore., Byron Davis, owner. • C rystal Lake Automotive, Lakeville, Minn., Jim Siegfried and Karl Drotning, owners. • LaMettry’s Collision, Richfield, Minn., Joanne LaMettry, owner. • Center Square Motors, Blue Bell, Pa., Chuck Dietch, owner. VisionPLUS Per formance Groups bring together collision repair shop owners and managers several times a year to discuss and compare ideas, industry updates, financial benchmarking, business analyses, leadership skills, winning strategies, and more. The Performance Group Conference is a twoday event developed to discuss best practices, trends in the industry and how collision repair shops can achieve higher efficiency. www.bodyshopbiz.com l July 2014 l Bodyshop 15

news

2015 Chrysler 200 and 2014 Jeep Cherokee Named to Ward’s 10 Best Interiors List The all-new 2015 Chrysler 200 and 2014 Jeep Cherokee have been named two of Ward’s 10 Best Interiors for 2014, compiled by WardsAuto. “To once again be recognized by Ward’sAuto for their ‘10 Best Auto

Interiors’ demonstrates Chrysler Group’s commitment to deliver premium materials, unique features and exquisite style to each of our brand’s specific consumer,” says Ralph Gilles, Chrysler senior

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VP, product design. “While the interiors of the Chrysler 200 and the Jeep Cherokee are in contrast to each other, both offer innovation and clever details that meet the needs of their respective consumer.” “While created with two different customers in mind using different themes, our teams did use the same key principles to design the all-new interiors of new Chrysler 200 and Jeep Cherokee,” says Klaus Busse, Chrysler’s head of interior design. “Our interior designers conceived both vehicles by first establishing an emotional design impact for both vehicles, and then used high-quality materials including state-of-the-art technology along with developing clever storage features that use the new interior space wisely. Both vehicles clearly express these principles, and we’re extremely proud that Ward’s has recognized both new interior designs.” Eight Ward’sAuto editors spent two months evaluating 41 vehicles during their routine commutes in and around metro Detroit and submitted score sheets ranking the entries on features such as ergonomics, driver information, fit-and-finish, materials, value, safety, comfort and design harmony. “Designers paid extraordinary attention to detail in the new Chrysler 200C interior design and it shows. Specially engineered wood veneer sweeps across the instrument panel and has a wonderful natural feel,” says Drew Winter, editor-in-chief, Ward’sAuto World magazine. “After this year’s brutal winter, the judges developed a real soft spot for the new Jeep Cherokee Limited. Its interior is roomy, comfortable, and boldly styled with highly sculpted shapes and contrasting colours. Fold-flat rear seats add lots of utility and the Uconnect system is the best in the business.”

Bodyshop of the Year

2014

Bodyshop of the Year

Torontoâ&#x20AC;&#x2122;s Prochilo Brothers Auto Collision Takes the Top Honour

By Leslie C. Smith

Ask Paul Prochilo how his business has grown 20% on a year-to-year basis over the last three years. Or why its production capacity consistently ranks in the top 10% of North American automotive repair centres. Or about its leadingedge Key Performance Indicators, including an exceptional 7-day cycle time and a 4.8-day touch time. Or its equally exceptional 98% client satisfaction level and high employee retention rate. He certainly appears to have a good idea â&#x20AC;&#x201C; several, in fact. Prochilo is billed as director of corporate strategy for Prochilo Brothers Auto Collision, a high-flying title that suits the stylishly bearded 34-year-old in the www.bodyshopbiz.com l July 2014 l Bodyshop 17

Bodyshop of the Year

Photos courtesy of Steve Pawlett

dress shirt and trousers. Forget the old-school image of the humble bodyshop manager, a stub of pencil behind one ear, a greasy rag dangling from his back overall pocket – this man means business. Prochilo Brothers boasts three Metro Toronto locations in its banner enterprise. We talked with Paul Prochilo at the smaller, 7,000-square-foot shop in East York about his firm being named Bodyshop Magazine’s Bodyshop of the Year, an honour that Prochilo believes is partly “in recognition of our involvement with the industry as a whole.” Auto repair centres require the best management tools to survive and thrive in today’s evolving marketplace, and he points to his position on the CCIF steering committee as one way he is able to assist the community with his brand of expertise. You could call him a management junkie. A Bachelor of Commerce graduate of Ryerson University, a devourer of marketing and management books (“Leaders are readers,” he quotes) and an apostle for the Lean Six Sigma principle, as well as its newer incorporation of the Theory of Constraints, Prochilo is keen to make as positive an impact on the broader industry as he has on his own business. In many ways, his career path over the years mirrors the industry changes that have taken place on a larger scale. Growing up in Brampton, Ontario, Prochilo had no idea of joining his father, Vince, in the family concern. After graduation and while awaiting acceptance to law school, he took what he assumed would be a temporary position in the company office. “I quickly realized how many voids there were on the front end,” he recalls. “We were missing most of the soft skills – operational management, innovation, strategic marketing, engineering, client services.” Getting his old-school dad to adopt new-fangled business techniques was sometimes a hard slog. “I had to prove myself, stay committed to my manager’s job but also take on side projects to improve things. I played what I call ‘small ball’ – hitting singles and bunts, moving ahead slowly.” But even two steps forward and one step back represents real progress. By 2010, Prochilo had finally earned himself a certain degree of autonomy and his position started to solidify. Using the Six Sigma doctrine of empowering workers by assigning them areas of responsibility, he saw the company’s overall quality of output, speed, and customer satisfaction begin to rise. Through alignment of employees’ own goals with the success of the company’s operational goals, and with the implementation of annual recognition awards and bonuses, staff have stayed engaged. Perhaps most important, with regular communication of 18 Bodyshop l July 2014 l www.bodyshopbiz.com

Opposite page: Brothers Domenic and Paul Prochilo. This page, from left: Domenic Prochilo; Dakota Hall; Esteban Saldarriaga; Farooq Doba; Renato Petrucci; Paul Chiu; Tony Teng; Paul Prochilo.

positive and progressive messages, Prochilo became the type of leader that people believe they can follow. At the same time, Prochilo worked hard to establish a viable apprenticeship, mentorship, and career development program – one that he would eventually like to see adopted industry-wide – in which co-op students are helped through the CCIF skills learning curve to reach full journeyman status, as well as being kept informed of and inspired by opportunities for personal advancement. An important initial step, for Prochilo at least, involves taking part in technical school sponsorships, in-class career presentations, and skills competition judging at both the local and provincial level. Human resources is just one of several major issues facing the industry today, Prochilo says. “Profitability on shrinking margins, advances in vehicle-maker technology, and enhanced competition with more consolidations under big banners” are all having a profound effect. With insurers moving towards a more performance-based model, “KPI indices will focus on quality of repair rather than quantity.” A further industry trend making itself felt is “the greater level of interdependence between vehicle manufacturers, insurers, and collision centres.” This means greater shop efficiencies, but also can lead to more satisfied clients. Asked to give three key pieces of advice for bodyshop business success, Prochilo gathers his thoughts for a moment before replying succinctly: “First, ensure that management is engaged in personal leadership development. Secondly, set career paths for your people so that they’re engaged in the greater good of the company. And lastly, invest in an appropriate business plan. Understand where you are now, where you want to be, and then map out the drivers that will move you forward.” He appears to have a pretty good idea on that score, too. www.bodyshopbiz.com l July 2014 l Bodyshop 19

computer data

Mining for Gold:

Better living through data analytics

f you’re not quite sure what data analysis is, you can bet that your competition knows. This fast-growing field, centred around specialized computer software, is being used more and

more frequently by car repair shops to capture information crucial to their operations. Today’s new programs can easily compile data not only on customers – who they are demographically and geographically, what type and age of vehicles they drive, how satisfied they are with their current auto shop, and so on – but on all phases of the sales and repair process. Data that used to be collected by hand, often leading to human errors and inefficiencies, now with a single mouse click can be sorted dozens of different ways, reproduced in readily understandable graph-

ics, and tracked over time by the day, month, and year. By Leslie C. Smith How do these systems work? Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpas, a global supplier of application customization software products and integration support services, explains it in basic terms: “Most analytics solutions being used by bodyshops import data from the estimating and/or shop management systems. The shop installs a small data export application on their computer network or server, and this application typically collects and stores the shop data in a remote database. Filtering, reporting, and communica20 Bodyshop l July 2014 l www.bodyshopbiz.com

tion capabilities are added to the remote database, which allows the shop to receive and view business, sales, marketing, cycle time, and virtually any other information they may want or need.” Terlap goes on to say that many data analytic solutions allow bodyshops to judge how their Key Performance Indicators stack up against similar repair firms on a local, regional, and even national basis. “This can help shops identify trends, plus specific problem areas in their own businesses. For example, they might see that their

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cycle time is higher during the refinish process compared to others, and be able to address that quickly.” Most software systems used by bodyshops today interconnect with insurance firms, parts suppliers, and others in the automotive field, exponentially broadening the informational flow available to all. Ian Ward, a performance consultant with Progi, an IT company specializing in the car industry, says software such as theirs is mostly Web-based with smartphone capabilities – a vital adjunct, given the near-universal reliance people place on their handheld devices. Bodyshops can use Progi software for marketing, and to improve communication with clients and claims staff. Shops can measure the effectiveness of their website and produce customer satisfaction surveys. Using their smartphones or other devices with access to the Web, clients can now review their warranty details, follow repair progress, and coordinate delivery and pick-up times. “We know how often appointments are booked online from the shops’ websites,” Ward points out. “We know how often vehicle owners view their files during the repair.” Progi’s dedicated software systems also capture a wealth of data on KPIs for shops and suppliers, from purchasing statistics and parts availability to day-to-day operations, including tracking Direct Repair Program referrals, reasons for parts return, response times, and employee performance. Another major player in automotive data capture and analysis is Audatex Canada, a division of Solera, the global insurance claims software provider. Its proprietary systems include AudaShop Manager, Audatex Insight, and the latest business intelligence offering, Audatex InsightPlus. The latter provides a comprehensive source for benchmarking auto claims and repair data performance, customized analytics, and daily integrated and targeted updates. InsightPlus is particularly useful to companies that control multiple shops, and to those with DRP insurance relationships. The program, says Mark Fairhurst, marketing director for Audatex Canada, “presents claim, repair, and repair status data in one convenient view, enabling managers to get an instant, real-time view into shops’ daily activities. In addition to giving a macro view of banner business, it permits banner operators to drill down into data where they can get a very precise picture of how each shop in the network fits into the overall network portfolio, not only across regions, but across 22 Bodyshop l July 2014 l www.bodyshopbiz.com

sub-regions, and even by postal code. This level of business intelligence is quite powerful and can help banners streamline operations, save money and improve customer service.” The baseline Audatex Insight system boasts two new add-ons to increase data capabilities. The Repair Facility Analytics module gives auto bodyshops access to 34 different KPIs, allows for local industry comparison, 24 months of historical results to monitor trends and identify areas of problems and opportunities, plus, perhaps most importantly, lets users view data collected from multiple data providers. The Parts Analytics Module utilizes Audatex Canada’s detailed database to provide instant online access to parts intelligence. All a shop need do to assess which parts are necessary for a repair is type the vehicle’s VIN into the computer, and the system does the rest. Components, parts, and labour associated with each type of repair will appear on the screen, streamlining the estimating procedure and helping avoid such issues as lost costs and repair quality concerns. Offering its own leading-edge estimating, management and workflow solutions to the industry, Mitchell International provides systems designed to simplify and accelerate the claims management and collision repair processes. “We see analytics improving the accuracy of repairs,” says Jim O’Leary, VP of repair solutions. “With vehicle data and damage analysis becoming more technical, the possibility for human error diminishes as analytics software adds one extra layer of accountability. This not only helps the technician but it brings peace of mind to each customer, thus improving the brand of each repair shop.” Customer retention and business growth go hand-in-hand, so applications such as RepairCenter Reputation Manager allow repair shops to improve their reputation and build stronger customer bases by incorporating real-time interaction and engagement, alongside robust survey analytics. One intriguing area of expertise just now emerging is Mitchell’s Technical Research Center. The company has been amassing automotive frame measurements and chassis diagram data throughout its 67 years in business. The new centre, equipped with 3D scanning technology, will be able to provide Mitchell customers with data translated into graphics viewable from every angle, rather than a single, static presentation. This, claims O’Leary, “ensures the flexibility and responsiveness demanded by customers who want more than yes-or-no answers to queries on specific repairs.” Vehicles today are more complicated and computerized than ever, and require the most highly accurate information available for their repair. Insurers are insisting on instantly compiled, detailed reports covering all aspects of the repair procedure. Customers are also becoming more demanding, seeking immediate access and 24/7 communication. The amount of data being processed is exploding, and its analysis has now become a critical key to success. Your competition knows this, and now so do you.

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nace

Real-World Solutions:

NACE|CARS 2014 Industry Week, July 28-August 2, 2014 Cobo Center, Detroit, Mich.

he complexity of today’s vehicle from a collision- and mechanical-repair perspective is eliminating competition and reducing the number of shops in the country. Cars manufactured today require specialized tooling, training and equipment, and the use of aluminum and high-strength steels are changing the dynamics of the collision repair industry. These are just some of the challenges that will be addressed with RealWorld Solutions at NACE/CARS 2014, being held during Industry Week, July 28-August 2, 2014 at the Cobo Center in Detroit, Mich. Hosted by the Automotive Service Association (ASA), NACE/CARS is the largest North American conference and exhibition dedicated to the collision and service repair industries. This event will provide shop owners, managers, estimators, technicians, insurance professionals, and students the most up-to-date information on the latest repair procedures, equipment, and technology. Attendees to the show will see more live demonstrations, tools, equipment, and services on the exhibition floor than at any time in the show’s long, storied history. You will have more opportunities for hands-on training, education, and certification at numerous sessions and classes. And you will have the opportunity to network and meet others in the industry from around the world during the many forums, meetings, receptions, tours, golf tournament, and social events. Numerous organizations will be co-locating meetings or otherwise be involved during the week of July 28-August 2 including ASE, I-CAR, CIC, CEICA, NABC, CCIF, 24 Bodyshop l July 2014 l www.bodyshopbiz.com

OEM Roundtable, SCRS, and others.

New Website The new website for NACE and CARS is now live at www.NACEexpo.com or www.CARSevent.com. Dan Risley, ASA president and executive director, states, “With so many new things happening around this long-standing conference and expo, it was important to roll out a new website. The event has so many positive changes in training, education, and displays, and they are now accurately reflected by this site.” Highlights of the new site include a modern look, easy navigation, quick response, and a parallel mobile site. Updates on the show can be found on the home page of the site and via social media channels. Visit the homepage of the website for complete social media channels. Hotel reservations can now be made via the Travel section of the website for the week of July 27th and all events taking place during Industry Week in Detroit. These include the many board and association meetings Monday, July 28; the CIC meeting Tuesday, July 29; I-CAR Conference 2014 and Gala, 35th Anniversary Networking Event Wednesday, July 30; and featuring NACE/CARS 2014 Conference + Expo, Wednesday, July 30-Saturday, August 2. The official hotel partner for NACE/ CARS 2014 and Industry Week is Travel Planners. The best rates have been negotiated at nine hotels in the downtown area and Travel Planners will manage those hotel Continued on page 26

2014 NACE/CARS Conference Program KEY EVENTS

SCHEDULE-AT-A-GLANCE (T) –Technical, (MG) – Management Wednesday, July 30, 2014 Collision Sessions

8:30 am – 10:00 am •W E102 (MG) Situational Leadership: Understanding People •W E103 (T) 2014 New Vehicle Technology, Part 1 •W E104 (MG) Advanced Estimating 10:30 am – 12:00 pm • WE108 (T) Chief Automotive Technologies, Aluminum 2014 •W E109 (T) 2014 New Vehicle Technology, Part 2 •W E110 (T) PPG Paint Shop Throughput: A Quick Changeover Approach 1:30 pm – 3:00 pm •W E201 (MG) Your Competitive Advantage and Path to Profits •W E202 (T) Plastic Welding and Bumper Repair •W E203 (MG) Parts Procurement Best Practices • WE204 (T) Automotive Wheel Alignment Theory and Practical Application: Relations with Electronic Stability Control & Dynamic Driver Assist Programs, Part 1 3:30 pm – 5:00 pm •W E207 (T) Structural Repair – Differences Between Aluminum and Steel •W E208 (MG) How to Make the Most Use of OEM Parts Programs via Current CollisionLink Shop and New CollisionLink Shop •W E209 (MG) Situational Leadership: Understanding People • WE210 (T) Automotive Wheel Alignment Theory and Practical Application: Relations with Electronic Stability Control Dynamic Driver Assist Programs, Part 2 •W E211 (T) 2015 F‐150 Aluminum Repair Information and Ford’s National Body Shop Program

Mechanical Sessions

8:00 am – 12:00 pm •W E106 (MG) NEW! The Numbers Don’t Lie: Internet Marketing You Can Track 1:00 pm – 4:00 pm •W E206 (MG) NEW! Does it Seem Like Everyone Else is Setting Your Prices for You? 5:00 pm – 6:30 pm •W E212 The Assembly – Industry Forum

Thursday, July 31, 2014 8:00 am – 9:30 am • T H01 (MG) General Session (NACE & CARS) 9:30 am – 6:00 pm • E xpo – Hall C 4:30 pm – 6:00 pm • T H04 Show Floor Reception • T H05 CRES (Collision Repair Executive Symposium) Reception • T H06 Technology & Telematics Forum Reception

Collision Sessions

10:30 am – 12:00 pm • T H101 (MG) Advanced Estimating • T H102 (MG) QuickBooks for the Collision Repair Industry, The Right Way • T H103 (T) Design Based Repair • T H104 (MG) CCC ONE Repair Workflow • T H105 (T) 3M Rivet Bonding and Weld Bonding

Becoming Mainstream ‐ Are You Ready? 1:30 pm – 3:00 pm • T H301 (MG) CCC Opportunity Management • T H302 (MG) QuickBooks for the Collision Repair Industry, The Owner’s Handbook • T H303 (T) Fast Measuring for Accurate Estimation and Efficient Throughput • T H304 (T) Maximizing the Efficiency of the DVOM for the Collision Industry • T H305 (T) 3M Aluminum Repair: Separating the Facts from the Myths 3:30 pm – 5:00 pm • T H501 (T) Advanced Production Techniques • T H502 (MG) 21 Things You Need to Know to Stay Out of Court • T H503 (T) Structural Repairs, Aluminum • T H504 (T) 2015 F‐150 Aluminum Repair Information and Ford’s National Body Shop Program • T H505 (T) Aluminum Welding and Repair

Mechanical Sessions

10:00 am – 12:30 pm • T H107 (MG) Essentials to Running a Top Revenue and Profitable Shop in Today’s Automotive Industry 1:30 pm – 4:30 pm • T H307 (MG) Winning Women Customers • I ‐CAR Add on Education 8:00 am – 12:00 pm •D AM06 Steering and Suspension Damage Analysis • FFR01 Full‐Frame Partial Replacement 1:00 pm – 5:00 pm •D AM15 Advanced Steering and Suspension Systems Damage Analysis •S PS11 Sectioning of Steel Unitized Structures

Friday, August 1, 2014 8:00 am – 4:30 pm • F R01 CRES (Collision Repair Executive Symposium)/ MSO (Includes Meals) 8:00 am – 1:30 pm • F R04 Technology & Telematics Forum (Includes Meals) 10:30 am – 6:00 pm • E xpo – Hall C 4:30 pm – 6:00 pm • F R05 Show Floor Reception

Collision Sessions

8:30 am – 10:00 am • F R101 (T) ASE Test Prep Collision Technician • F R102 (T) Car‐O‐Liner New Vehicle Structures and How They Affect Your Estimate • F R103 (T) SRS and Safety Systems, Part 1 • F R104 (MG) CCC ONE Repair Workflow • F R105 (T) BASF‐ Advanced Color Adjustment Tools andTechniques • F R106 (T) 2015 F‐150 Aluminum Repair Information and Ford’s National Body Shop Program 10:30 am – 12:00 pm • F R301 (MG) Effective Succession Planning For a Secure Retirement • F R302 (T) Profitable and Reliable Bumper Repair • F R303 (T) Audi Authorized Aluminum Program • F R304 (MG) Dynamic Marketing Through Social Media • F R305 (T) SRS and Safety Systems, Part 2 • F R306 (MG) The ROI of ASE

1:30 pm – 3:00 pm • FR401 (MG) Technology is a Threat to Your Profitability • F R402 (T) Aluminum Welding and Repair • F R403 (T) Maximizing the Efficiency of the SCAN TOOL for the Collision Industry • F R404 (T) Alignment Expert in 90 Minutes • F R405 (T) 3M Aluminum Repair: Separating the Facts from the Myths • F R406 (MG) Write It Right Best Practices 3:30 pm – 5:00 pm • F R601 (T) Simple Cycle Solutions • F R602 (MG) CCC Opportunity Management • F R603 (T) Repairing Today’s Vibrant Colors Using Waterborne Technology • F R604 (MG) The ABC’s of Aftermarket Parts, AMI accredited • F R605 (T) The Future of DRPs • F R606 (T) Welding for Excellence

Mechanical Sessions

8:00 am – 12:00 pm • F R107 (T) Diagnostic Essentials • FR110 (T) NEW! Practical Automotive Electronics, Powered by Bosch,Young Technicians Symposium, Part 1 of 4 1:00 pm – 4:00 pm • F R410 (T) NEW! Engine Management: GDI, PFI and Diesel Engine Management Schemes – Powered by Bosch Young Technicians Symposium, Part 2 of 4 1:30 pm – 4:30 pm • F R407 (MG) Creating a Culture Where New Hires Succeed • F R408 (T) Everyday Lab Scope, Dust it Off and Let’s Get to Work • F R409 (T) NEW! Technician Challenges in Understanding and Recognizing Feed Gas Anomalies Sponsored by CARQUEST Technical Institute

I‐CAR Add on Education

8:00 am – 12:00 pm •N EW14 Vehicle Technology and Trends 2014 •A PR01 Aluminum Exterior Panel Repair and Replacement 1:00 pm – 5:00 pm •W KR01 Hazardous Materials, Personal Safety, and Refinish Safety

Saturday, August 2, 2014 Mechanical Sessions

8:30 am – 11:30 am •S A101 (T) How to Diagnose P0420s & P0430s (Catalyst Below Threshold) DTCs •S A102 (T) NEW! Understanding the Mysteries of Chrysler Diagnostics • SA103 (T) NEW! Sensor and Acutators Diagnosis and Testing, Powered by Bosch, Young Technician’s Symposium, Part 3 of 4 12:30 pm – 3:30 pm •S A301 (T) Effective Use of Diagnostic Resources •S A302 (T) NEW! Ford EcoBoost, Sync and Integrated Diagnostic System; Ford’s Total Approach From Design to Diagnosis •S A303 (T) NEW! Braking Technology; ABS, Traction Control and Predictive Braking Operation, Service and Diagnostic Fundamentals, Powered by Bosch, Young Technician’s Symposium, Part 4 of 4 www.bodyshopbiz.com l July 2014 l Bodyshop 25

nace

Continued from page 24

blocks. There are other groups promoting hotel reservations during the week but they are not affiliated with NACE/CARS nor can they offer the same discounts. If you have any questions or concerns about housing, please contact Travel Planners at 800.221.3531 or visit the official website Travel section to make an online reservation.

NACE | CARS 2014 Meets Shop Owners’ Education, Training Needs NACE | CARS 2014’s training and education conference program has shop owners, technicians and industry stakeholders covered from A to Z when it comes to training, education, and unbeatable new sessions. In addition to the largest conference offering in

NACE | CARS history, many of the industry’s leading experts will be speaking at this year’s event. CARS is also on track to be better than ever with a specific focus on telematics. Today’s “connected car” can communicate information to the car in front of you, behind you, a streetlight, a stop sign, or a satellite as you drive down the road. Telematics is a hot issue and CARS is fortunate to exclusively offer a six-hour dedicated program, the Technology & Telematics Forum, on Friday, August 1, sponsored by the Alliance of Automobile Manufacturers. NACE | CARS 2014 welcomes students and educators focused on the automotive repair industry; special discounts are available to both. In addition, shops dedicated to ongoing education may be eligible for a 50 percent discount. To qualify, shops, owners, technicians or staff must be I-CAR Gold, I-CAR Platinum, ASE Blue Seal, or an ASE Master Technician.

CCIF Special Event: North American Collision Industry Trends It is more important than ever to stay informed of the latest trends in the collision repair business. As the pace of change continues to accelerate, you need to have the right information at the right time, to drive your organization towards continued growth and success. CCIF presents expert speakers and panel discussions, followed by an exclusive cocktail reception. Be sure to connect with other Canadian industry leaders during your visit to NACE at the first-ever CCIF Special Event at NACE. Tickets are $85.00 each. Info is available at www.ccif.ca

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26 Bodyshop l July 2014 l www.bodyshopbiz.com

CRES/MSO Symposium

= No dust

The MSO Symposium has been an extremely popular event during NACE since it premiered in 2011, drawing attendance from the largest multi-shop operators in the collision repair industry. The business event will now cater to a broader group of collision repair executives, allowing it to be more inclusive of some of the best operators in the collision repair industry. It will also include some changes in content including a focus on operations and participation from insurance company executives presenting information on trends. The Collision Repair Executive Symposium (CRES) features a day of education and networking opportunities for

Keep it real.

Ordering Kia Genuine Parts is now easier with Auto PartsBridge. Our hassle-free process offers: •Kia Genuine Parts at competitive prices •Kia Genuine Electronic Parts Catalog (EPC) •Improved cycle time •More illustrations than other collision software •VIN-specific orders •One-click parts ordering Auto PartsBridge is available at no cost to body shops. So start enjoying the exceptional fit and finish of Kia Genuine Parts today. For more information, please contact Alain Daoust at adaoust@kia.ca.

MSOs. Registration also includes an Expo Pass (valid July 31 & August 1), a ticket to the Opening General Session and Welcome Party and the option to also purchase a Super Pass. The 2014 CRES | MSO Symposium, designed for multi-shop operators as well as

operators looking for high-growth strategies, mergers and acquisitions, divesting and operational excellence, will take place Friday, August 1st from 8:30 AM - 3:30 PM. “A significant amount of time, effort and planning has been invested in developing the fresh content for this year’s all-new for-

mat for CRES as we strive to deliver relevant, high-level content for this important and rapidly growing segment of the collision repair industry,” says Russell Thrall, Collision Week publisher, symposium moderator and co-producer.

CRES/MSO Symposium Schedule-at-a-Glance 8:00 AM – 8:30 AM 8:30 AM –10:00 AM

Welcome

Market Dynamics

• Changes in vehicle ownership and driving patterns, ride-sharing, collision-avoidance technologies, usage-based insurance and vehicle telematics are just some of the latest factors influencing the current marketplace. Learn from insurance and collision industry executives about how these trends have impacted today’s market and will influence the future market for collision repairs. 10:00 AM – 11:30 AM

Maximizing Capacity Utilization

• Collision repair operating models are constantly evolving in response to both the marketplace and the desire to continuously improve the business.

Increasingly, successful repair facility operators are focusing their operations on maximizing their capacity utilization to assure top level Key Performance Indicator performance and assure growth. 11:30 PM – 12:30 PM Lunch 12:30 PM – 2:00 PM

Changing Vehicle Design and Increasing Repair Complexity

• Everyone knows that the vehicles repaired today are vastly different from those of just five years ago. And the pace of change will continue for many years to come. Learn how the industry is: 1. Planning the needed investments in plants and equipment to repair the ever-changing automobile 2. Building cultures geared for technical

excellence 3. Assuring the right car gets the right repair by the right technician at the right repair facility. Led by Roger Wright, Sterling Auto Body Centers 2:00 PM – 3:30 PM

Anatomy of an Acquisition

• Geared to small- and mid-size MSOs, this “mock” acquisition will go through the various steps of a transaction, looking at critical issues from both the buyer’s and the seller’s viewpoint. Topics will include pre-sale preparation, understanding how businesses are valued, confidentiality, due diligence, deal structure and negotiation strategy. Led by Marcy Tieger, Symphony Advisors, LLC Participants: John Walcher, Veritas Advisors Inc. and Will Johnston, Service King

MIRRORS HOODS

DOORS

GRILLES BUMPERS FENDERS LIGHTS

2 LOCATIONS / 1 PHONE # 1-866-426-0666 WWW.APT-AUTOPARTS.COM parts@apt-autoparts.com 28 Bodyshop l July 2014 l www.bodyshopbiz.com

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YOU KNOW IT WILL BE GOOD.

Anyone who chooses Standox, enjoys first-class products and a solid foundation for the success of their business. Expert training, personal support and excellent results. You can rely on us. www.standox.ca An Axalta Coating Systems Brand

special report

Women’s Industry Network Celebrates Canadian Excellence In Leadership

WIN

anadian women are significantly more visible in the collision repair industry than ever before. A record number of Canadians attended the annual Women’s Industry Network Educational Conference in San Diego, helping to make this year’s attendance the highest yet. It’s easy to see why the number of women who This year’s MIW honourees were (from left): Leanne Jefferies, director of are attending is growing. collision programs at AIA Canada; Frederica Carter, president of F. Carter The conference provided opportunities for net- Events, LLC; and Jordan Hendler, executive director of the Washington working with women from all segments of the in- Metropolitan Auto Body Association. dustry, as well as an agenda rich with dynamic speakers. Key presentations encouraged attendees to tap into their indi- hundreds of volunteers, collision professionals and educators comvidual personal power and explore strategies for using their power as ing together to engage youth, it is the only program of its kind in an asset. In addition, the audience was educated on communication Canada and provides valuable support and experiences to young tactics that enable women to cultivate their connections. people, that help build a sustainable workforce. Leanne is leading a One of the highlights of the conference was a gala awards din- current CCIF initiative, Haiti ARISE Technical Institute Charitable ner where the prestigious Most Influential Women in Collision Project, to help rebuild their technical school after the 2010 earthRepair (MIW) Awards were presented to three deserving women. quake. She recently returned from Haiti where she gained an even Once again Canada was well represented. This year’s honourees stronger resolve to create sustainable support for the people there. Leanne’s hard work and tireless practices have combined to give were Leanne Jefferies, director of collision programs at AIA Canada; Jordan Hendler, executive director of the Washington Metro- her a clear and present voice that makes a difference in the industry. politan Auto Body Association; and Frederica Carter, president of Her efforts as director of collision programs for AIA Canada include F. Carter Events, LLC. The MIW Awards recognize women who rejuvenating the Canadian Collision Industry Forum, improving have enriched the collision repair industry with their leadership, communication among the many disparate segments of the industry, and finding ways for the industry to work together to create a vision, and commitment to excellence. sustainable and profitable long term future. “Leaving it better than Leanne Jefferies joins a host of other Canadian woman who have I found it” is an overriding goal for anything Leanne Jefferies tackbeen awarded this esteemed honour and her background and ac- les. She strives to be at the right place at the right time to help move the Canadian collision repair industry in the right direction. complishments in the industry are every bit as impressive. Starting her career as a collision repair facility owner, Leanne worked from the beginning to make sure that her store achieved The Most Influential Women in Collision Repair awards program was and was recognized for outstanding KPIs as a CARSTAR franchise. established in 1999 by AkzoNobel. WIN acquired the management of Leanne assisted in the development of corporate SOPs and was the the MIW program in 2013. The program continues to support the inonly woman on the CARSTAR Corporate store advisory council. dustry by funding scholarships for prospective female students interLeanne has reached out to high schools, encouraging them to ested in pursuing a career in collision repair. teach students about the many aspects of the business, and was If you know a deserving woman in Canada working in the collision featured in trade magazines and articles for her work with youth. repair industry who demonstrates the qualities of leadership, vision, While with Rousseau Automotive Communications, she launched and a commitment to excellence, be sure to watch for the opening of Collision Management magazine. the 2015 MIW nominations this fall so that you can submit her name. Leanne started the CCIF Skills Program in 2008 to promote ca- To learn more about WIN and the MIW Awards, or to see a list of reers in the collision repair industry, and the program has grown past recipients, visit http://thewomensindustrynetwork.ning.com. For from just three provinces to competitions in 10 provinces. With more information go to www.womensindustrynetwork.com.

30 Bodyshop l July 2014 l www.bodyshopbiz.com

new products: paint and coatings

Low-VOC, Air-Dry Clearcoat De Beer Refinish’s new 80-404 Low VOC Air Dry Clear Coat and 1-404 Air Dry Clear Coat are specifically engineered for use with the De Beer 500 and 900 Series basecoats. These production clear coats offer unmatched performance with superior flow, levelling and gloss, while being among the most affordable products in the market. The 80-404 and 1-404 Air Dry Clear Coats apply with seamless wet-on-wet application, requiring no flash time between coats, reducing cycle times while also decreasing operation cost with a reduction in bake cycles. De Beer Refinish www.de-beer.com

Hyper Clearcoat Pro-Spray PSC-4500 Hyper Clearcoat is a high-solids product that can be mixed to meet National Rule or low-VOC compliance. PSC-4500 turns jobs around faster with amazing application, fast out-of-dust times, and quick assembly. This premium European technology delivers a durable, beautiful finish. PSC-4500 Hyper Clearcoat is designed for use over Pro-Spray Solvent Basecoat and Pro-Spray H2O Waterborne Basecoat and features: fast outof-dust, no flash; applies with ease for a smooth finish that buffs easily; great holdout and durability over Pro-Spray solvent-borne and waterborne basecoats; and can be used for micro repairs, mobile repairs, spot repairs, 1 & 2 panel repairs, and more. Pro-Spray www.pro-spray.com

2.1 VOC Primer

Colour Management Software PaintManager is a network-capable colour management system that makes it easier to stay on top of paint shop operations and keep up with the latest OEM colour formulas, products, and pricing. PaintManager software downloads monthly colour formula updates to a customer’s computer, eliminating the need for timeconsuming CD installation and making it easier to keep up with critical information. The user can select day and time of download to avoid interference with shop operations. More than 40 reports are offered to help managers stay on top of paint operation job costs, material usage, mixing efficiency, inventory, and much more. PPG Commercial Coatings www.ppgrefinish.com

PPG Commercial Coatings has released MBE-200 2.1 VOC Epoxy Primer, a heavy-metals-free primer with medium film build capability. The new primer provides key performance features including exceptional adhesion, excellent corrosion and chemical resistance, and enhanced filling properties for blast substrate. Its formulation also makes it easy to mix and spray. In addition, with a 2.1 VOC, the primer meets current regulations in the U.S. and Canada in key regulated (compliant) markets. MBE200 2.1 VOC Epoxy Primer can be used to fill minimal sanding or sandblast profiles of two mils or less and will provide superior corrosion resistance and adhesion when coated over properly prepared steel, galvanized steel, and aluminum. PPG Commercial Coatings www.ppgcommercialcoatings.com

Plastic Repair Workstation Urethane Supply Company’s new 6070 Bumper Mate Plastic Repair Workstation is designed to hold bumpers, headlights, and other plastic parts solidly in place during repair operations. Bumpers are especially difficult to hold on the common X-stands, and horizontal surfaces big enough to hold a bumper are at a premium in most bodyshops. The easily portable, foldable Bumper Mate provides a solution to this problem. The Bumper Mate is custom-designed to allow one person to easily clamp a bumper in virtually any position, do the prep work, and weld it, making repairs in even the most awkward positions easy. Face up, face down, right-side up or right-side down, the Bumper Mate can hold the bumper rock-solid during repair operations. Urethane Supply Company www.urethanesupply.com www.bodyshopbiz.com l July 2014 l Bodyshop 31

new products

Bio-Circle Cleaner Selector App Walter Surface Technologies’ Bio-Circle Cleaner Selector Guide for use with Apple iOS devices such as the iPhone, iPad, and iPod Touch, as well as Google Android devices, is designed to help distributor sales representatives as well as floor industry end-users in busy maintenance, repair, and overhaul (MRO) environments quickly and easily select the right Bio-Circle product for the application at hand. The app serves as an instant realtime reference guide that is easy to use, fast and always up to date, allowing users to confidently select the right Bio-Circle product and solution for virtually any industrial cleaning application. Walter Surface Technologies www.walter.com

Weld Cleaning System

Jessi Combs Women’s Welding Gear

A greener alternative to highly toxic methods for weld cleaning and chemical passivation, Walter Surface Technologies’ Surfox Weld electrochemical cleaning system now features better cleaning performance, new models, a larger range of accessories, and an improved stainless steel passivation tester. Welding stainless steel leaves a heat tint on the surface that metal fabricators must remove in order to satisfy the demand for a clean, fully passivated surface. Grinding and brushing is time-consuming, labour-intensive, and not always effective. Cleaning with pickling pastes exposes workers and the environment to toxic compounds and can be difficult to use. Walter’s Surfox system replaces mechanical abrasion and pickling paste with an electrolyte solution. The result is the best finish in the industry – even a polished finish is possible. Walter Surface Technologies www.walter.com

Female welders no longer need to wrestle with oversized jackets and gloves that don’t fit. The Jessi Combs Women’s Welding Gear Ready-Pak includes all of the essential personal protective equipment that a female professional welder would need. The new Ready-Pak includes the following gear: Lincoln industrial duffle bag; Viking Jessi vs. The Robot 3350 Series auto-darkening helmet; Jessi Combs Women’s Shadow FR welding jacket; Jessi Combs MIG/stick welding gloves; Jessi Combs Steelworker gloves; Women’s Starlite clear safety glasses; and FR doo rag. Lincoln Electric www.lincolnelectric.com

Drill Bit Carrying Case

Four-Stage Filtration System The .01 Micron SuperStar Filter is designed to provide clean, dry, compressed air resulting in the removal of any vapours and contaminates down to .01 micron. The .01 Micron SuperStar Filter fourstage filtration system has a .01 micron rating, with flow ranges of 50 SCFM, 75 SCFM, or 100 SCFM, and can handle pressure ratings of up to 250 PSI. The first and second stage filters remove moisture, liquids, dust, rust, scale, and other contaminants to five microns. The third and fourth stages remove any remaining particles down to .01 microns as well as absorbing any remaining vapours. Walmec North America www.walmecna.com

32 Bodyshop l July 2014 l www.bodyshopbiz.com

Walter Surface Technologies’ Drill Bit Carrying Case helps protect Walter drill bits from water, rust, oil, grease, and other contaminants. Made of shock resistant, extrapolyethylene plastic materials, the bright orange-coloured carrying case is available for high-performance HSIS Walter drill bit products such as the SST 118 Quick Shank and the SST+ 135 Quick Shank. Walter’s all-purpose drill bits offer heavy-duty, fully ground body construction, special bronze SST heat and surface treatment, a state of the art self-centring split point, and high flow spiral design for the fastest removal rate. The Walter Drill Bit Carrying Case offers a closed, quick-release belt clip – giving end-users a practical way to realistically work with a 29-piece drill bit set. Walter Surface Technologies www.walter.com

Automotive Internet Directory Visit these companies directly at their web addresses or check out the growing list of Hot Links at www.autoserviceworld.com. To find out how your organization can be included in this directory and on the web, contact aross@jobbernews.com

AUTOMOTIVE RECYCLERS

AUTOMOTIVE ELECTRONICS Allan’s Automotive Electronics Ltd.

www.allansautomotive.com Phone: 780-469-8060 Your Automotive Test Equipment Repair Specialist Tool Sales and Service. We provide service and warranty for most makes of automotive test equipment.

AUTOMOTIVE PARTS & ACCESSORIES Aisin World Corp. of America, Inc. (AWA), a leading Tier One automotive components supplier and one of the world’s largest manufacturers of aftermarket parts. AISIN’s original equipment technology and know-how is used to ensure product quality and reliability. To learn more about our products, request a catalogue today. www.aisinaftermarket.com Goodyear Engineered Products www.goodyearep.com/aftermarket Research and testing. Just two of the reasons Goodyear automotive replacement products deliver the ultimate in performance and value. NGK Spark Plugs Canada Limited www.ngksparkplugs.ca The World Leader in Spark Plugs, Oxygen Sensors and Ignition Wire Sets. Used by 87% of the World’s OE Manufacturers S.B International Inc. www.sbintl.com “We keep engines humming”

advertiser index

Carcone’s Auto Recycling and Wheel Refinishing www.carcone.com With over 32 years of experience Carcone’s Auto Recycling & Wheel Refinishing is your one stop for quality recycled products and wheel refinishing needs. Call today at 1-800-263-2022 or visit us on line at www.carcone.com Standard Auto Wreckers View Our Online Inventory @ www. standardautowreckers. com or call 416-286-8686. Experienced Shipping Department to Ensure Parts Arrive Safely.

BUSINESS MANAGEMENT SERVICES

REFRIGERANT Duracool Refrigerants

www.duracool.com Nationally Distributed by: Deepfreeze Refrigerants Inc. The Leaders in Hydrocarbon Refrigerant Technology. Guaranteed In writing not to harm any Mobile A/C System. You can feel the Difference that Quality Makes. “Our Formula Never Changes”.

TOOLS & EQUIPMENT AIR LIQUIDE CANADA INC. www.airliquide.ca Your one-stop shop for all your industrial gases and welding supplies. Auto Test Tools.ca

Your one stop for specialized diagnostic The Automotive Aftermarket tools and accessories. Contact; www.auto-know. E-Learning Centre Ltd com, ronbrown@on.aibn.com, 1-800-665-8773 www.aaec.ca AAEC - BEST - Business Evaluation Support WAREHOUSE DISTRIBUTORS & Training - Instructing and Coaching with & BUYING GROUPS the Proven Business Management Tools that drives a shop’s Bottom Line, Team Culture and Bestbuy Distributors Limited Marketplace Credibility. www.bestbuyautoparts.ca Independent buying HAND CLEANERS group and warehouse distributor that allocates GOJO Industries, Inc. its profits to member shareholders and provides www.automotive.gojo.com unbeatable value for independent jobbers. GOJO is a leading manufacturer of skin care The E.R.I. Group products and services for www.theerigroup.com many marketing including automotive and Canada’s Premier Machine manufacturing. GOJO continues to pursue a Shop Buying Group commitment of creating well-being through hand hygiene and healthy skin.

ADVERTISERS INDEX

Company ............................................................................................................................Page 3M 9 www.3Mcollision.ca # Anest Iwata 2 Expo, www.aapexshow.com) www.ANESTIWATA.com9 AAPEX (Automotive Aftermarket Products Audatex

35 www.audashop.ca

Auto Parts Training

www.apt-autoparts.com

BMW Group Canada

www.pass.bmw.com

Carstar Automotive

www.carstar.ca

Cromax

5, 7

www.cromax.com

KIA Genuine Parts

adaoust@kia.ca

Martech Service Company

www.breathingsystems.com

Mercedes-Benz Genuine Parts

www.mbwholesale.ca

Mirka

26 www.mirka.ca

NACE

11 www.NACEEXPO.com

Sherwin-Williams Automotive Finishes

Standox

29 www.standox.ca

JOBBER NEWS / JULY 2013

www.sherwin-automotive.com

Stay up to date at

www. VOCcompliance.com www.bodyshopbiz.com l July 2014 l Bodyshop xx 33

survey

Is the Apprenticeship System Broken?

ur survey this issue touched a nerve with collision repair professionals across the country. Apprentices are the industry’s future, but many of you feel there are serious problems in the system, both for the apprentices themselves and for their employers, the bodyshops. Nearly two-thirds of our respondents employ at least one apprentice in the shop, though a sizable minority (just over 34%) do not. Respondents offered a variety of reasons, from the difficulty of attracting and keeping good workers, to inadequate pretraining and the dichotomy between paying an apprentice to learn on the job and the ever-pressing need to stay competitive and keep vehicles moving through the shop. But one overwhelming issue was the fact that door rates for autobody have not kept pace with other trades. “I live in an area that is surrounded by high-paying oilfield jobs. Next to impossible to convince anyone to work for half the money they could potentially make. While our Sask. pay increase was what we needed, it was a little too late around here. Most people will keep going to the better pay.” “Autobody technicians are not paid enough compared to other trades, such as plumber or electrician. Many of my past ap-

How many apprentices are working in your shop currently?

prentices truly enjoyed autobody, but could not make a good living at it. I have been in the trade since 1978 and it was much better then but has been declining ever since. I have tried to blame many things, from insurers to new car manufacturers, but now I believe it’s the mindset of people; they just do not value their car or the repair when compared to the cost.” Most apprentices currently employed in the trade are entry level; the percentages drop off dramatically after Level 1. Some feel that government grant programs are inadequate to encourage apprentices to stick with their training; others feel the issue lies with having to pay journeyman rates to apprentices whom they feel are not at that level. “Some shop owners hold them back from finishing because they do not wish to pay tradesman rates. When I am hiring an existing apprentice from another shop this is the most common reason they give for looking for a job.” “From a shop standpoint, my second-year apprentice is becoming unfeasible financially to keep on. What I am required to pay him is outpacing his ability. At this rate I will be unable to afford him as a journeyman in two years. If I were to put him on flat rate to combat this, he probably wouldn’t last in the

What stage/level are they at?

trade, as it would likely take years for him to meet book times. In theory, it would be in my shop’s best interest for him to not complete the program in four years; instead, he would work in the trade and get licensed when he is proficient in practical, not just theory.” But the most interesting statistic the survey uncovered was the percentage of apprentices who appear to be on track to complete their apprenticeships. Almost one-quarter are not. Clearly, this is an issue that needs to be addressed by all stakeholders working together: government, training programs, apprentices, and the industry itself. For despite the very real barriers our respondents discussed, the collision repair industry can’t survive without attracting and keeping young people in the trade. “With the government apprenticeship grant, there is less reason than ever for shops not to encourage apprentices, and for apprentices themselves to complete their studies. The grant offers shops the financial flexibility to help the apprentices with the very difficult task of taking time off from work to go to school, because life expenses don’t stop just because you’re getting an education. Savvy shops will improvise and help apprentices, which helps the industry.”

Are they on track to complete their apprenticeship as planned?

How many staff are there in your shop altogether?

0 (34.1%)

Level 1 (67.9%)

Yes (76.3%)

0 - 5 (44.2%)

1 (40.2%)

Level 2 (28.6%)

No (27.3%)

6 - 10 (37.7%)

2 (19.5%)

Level 3 (28.6%)

More than 2 (6.1%) 34 Bodyshop l July 2014 l www.bodyshopbiz.com

11 - 15 (10.4%) more than 15 (7.8%)

Spend less time managing your business, and more time making customers happy

+ Update AudaShop™ Manager anywhere, any time using the AudaWatch™ mobile app. Announcing AudaShop Manager, the new and enhanced body shop management solution now integrated with AudaWatch collision repair tracking software. AudaShop Manager customers can now update the status of a repair to AudaWatch, including uploading and posting digital images online. A single entry into one of the applications is now all that’s required to automatically update information on new repair jobs and the status of those repairs for both the shop and vehicle owners. With this level of integration, you can speed up communication with your customers and save more time on repair entries so you can focus on what you do best — getting customers back on the road.

1 844 AUDATEX | www.audashop.ca

Original BMW Parts

bmw.ca/parts

The Ultimate Driving Experience.®

QUALITY BUILDS CONFIDENCE, CONFIDENCE BUILDS BUSINESS. REPAIR WITH ORIGINAL BMW PARTS.

Only Original BMW Parts are quality engineered for the high performance demands of BMW vehicles. Demand the right part for the job, build your customers’ confidence and your business. Order Original BMW Parts 24/7 with PaSS*, BMW’s online parts ordering system. By using Original BMW Parts you benefit from: • Parts that are BMW engineered, tested and approved • Parts that fit right the first time • 2 year manufacturer’s limited warranty • Competitive pricing • Same-day delivery** For more information, please consult your BMW Retailer and visit www.pass.bmw.com. *Access limited to registered participants only. Certain conditions may apply. **BMW Group Canada delivery to most authorized Retailers. Certain restrictions and limitations may apply. ©2014 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.