Bodyworx 8#4

SPECIAL EDITION OF

EXCLUSIVE PHOTOS FROM THE 2021 SEMA SHOW

BODYWORX THE VOICE OF COLLISION REPAIR TECHS & PAINTERS

PROFESSIONAL HOOD WORK FinishMaster names Hood Master honourees

building

A name

Canadian builders Cole Marten and Chelsie Lesnoski break records

+Plus TORONTO’S MOST TERRIFYING POLICE CAR | THE BREADTH OF AI | VR TRAINING VISIT BODYWORXMAG.COM WINTER 2021 l $7.95 l Canada Post Canadian Publications Mail Sales Product Agreement No. 40841632 l 86 John Street, Thornhill, ON L3T 1Y2

CONTENTS

SPECIAL EDITION OF

>>>

EXCLUSIVE PHOTOS FROM THE 2021 SEMA SHOW

BODYWORX THE VOICE OF COLLISION REPAIR TECHS & PAINTERS

PROFESSIONAL HOOD WORK FinishMaster names Hood Master honourees

building

A name Canadian builders Cole Marten and Chelsie Lesnoski break records

+Plus TORONTO’S MOST TERRIFYING POLICE CAR | THE BREADTH OF AI | VR TRAINING VISIT BODYWORXMAG.COM WINTER 2021 l $7.95 l Canada Post Canadian Publications Mail Sales Product Agreement No. 40841632 l 86 John Street, Thornhill, ON L3T 1Y2

06

COVER

by Allison Rogers Meet the Canadian power couple who dominated the SEMA Battle of Builders Young Guns competition this year.

CONTENTS FEATURES 15 HOOD AS GOLD

by Max Reid The hoods may have been mini, but the talent was huge at this year’s Hoodmaster challenge, hosted by FinishMaster Inc.

20 BEFORE YOUR EYES

16 More than 100,000 attendees descended on Las Vegas, Nevada for the triumphant return of North America’s largest auto show.

by Allison Rogers Mercedes-Benz’s HoloLens training solution aims to keep OEM repair procedure always within sight.

COLUMNS 04 PUBLISHER’S PAGE

by Darryl Simmons The opportunity to build a career with your hands and make money doing it is there; now is the time to seize it.

24 LET’S TALK TRAINING

by Stefano Liessi We’re past due for some real intelligence in our AI.

26 FINAL DETAIL

22 Torontonians of a certain age may remember the days when an anthropomorphized Ford Zephyr taught them all about road safety.

by Allison Rogers The industry does a lot of talking about attracting women to the auto trades, but when will we see the culture change?

WINTER 2021 | BODYWORX PROFESSIONAL 3

>>>

BODYWORX

PUBLISHER’S PAGE

THE VOICE OF COLLISION REPAIR TECHS & PAINTERS

PROFESSIONAL

THE TIME IS NOW There’s never been a better time to join the collision industry

PUBLISHER Darryl Simmons publisher@collisionrepairmag.com ASSOCIATE PUBLISHER Orest Tkaczuk | orest@mediamatters.ca EDITOR Allison Rogers | allison@mediamatters.ca STAFF WRITERS Max Reid | max@mediamatters.ca Maddy Kylie | maddy@mediamatters.ca ART DIRECTOR Yvonne Corvers | yvonne@mediamatters.ca VP OF INDUSTRY RELATIONS & ADVERTISING Gloria Mann 647.998.5677 | gd.mann@rogers.com

BY DARRYL SIMMONS

T

he goal of Bodyworx Professional is to attract and retain talent in Canada’s collision repair industry. After all, this is an exciting industry for people who want to be challenged to their physical and mental limits while using their creativity.

Today’s political economy combined with a seemingly never-ending virus has spawned a completely new generation and

DIRECTOR OF BUSINESS SOLUTIONS Ellen Smith 416.312.7446 | ellen@mediamatters.ca

eight hours a day, the thought of wearing a mask at your job is no longer frightening.

So, look through this magazine and if you’re a member of the industry please pass it on to somebody who’s not. If you were a shop owner, please pass it on to the people at the back of the shop but also bring it to your local high school or your employment agency.

No longer do you have to be trapped at a desk. No longer do you have to have the image left by the doors in the modern media that this is a dirty industry. Let’s get some people in and show them how great this sector is. how they look at employment. It has also created ideal conditions to attract new talent, especially young university graduates looking for exciting trade opportunities.

The hybrid model of working at home and in the office is a new way of looking at things and has now become the norm as opposed to the exception.

We’re also facing what is being dubbed by mainstream media as the “huge resignation.”

People of all ages are re-examining their career choices and realizing that the traditional 9-to-5 office job may or may not be for them.

What a perfect time to explore the myriad of opportunities inside the collision repair industry.

This is an industry where you see immediate results for the fruits of your labor. And now that people are used to wearing a mask for

Hand it out to as many people or make sure you give it out to someone who may be interested. Perhaps a parent, a guidance counselor, or someone from your local community centre. Let them know that this is an exciting industry and one filled with opportunity.

No longer do you have to be trapped at a desk. Don’t let outside media tell you this is a dirty industry. It just does not apply anymore, if it ever did. Let’s show that to the world. Let’s get some people in and show them how great this is. Now is the perfect time. Get going!

44 BODYWORXMAG.COM BODYWORXMAG.COM || BODYWORX BODYWORX PROFESSIONAL PROFESSIONAL

INDUSTRY RELATIONS ASSISTANT Wanja Mann (647) 998-5677 wanjamann1@gmail.com DIGITAL OPERATIONS MANAGER Cassie Doyle | cassie@mediamatters.ca CONTRIBUTORS Stefano Liessi, Ian Thiessen, Timmy Gregson Cover Photography by @ImAlwaysHype.Media

SUBSCRIPTION One-year $25 / Student Discount is 10%

Bodyworx Professional ™ is published quarterly, and is

dedicated to serving the professionals of the collision repair industry. It is published by Media Matters Inc. Material in Bodyworx Professional ™ may not be reproduced in any form without written consent from the publisher. The publisher reserves the right to refuse any advertising and disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions, statements appearing in this publication are those of the writers and editors themselves, and are in no way to be construed as statements, positions or endorsements by the publisher.

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“We acknowledge the financial support of the Government of Canada.”

Bodyworx Professional is published by Media Matters Inc., publishers of:

>>> IN THE HEADLIGHTS Photo by Autovotion Canada

BUILDING CARS AND BREAKING RECORDS THE NAME OF THE GAME AT THROTTLE THRASHERS GARAGE Above, Cole and Chelsie plan what records to break at next year’s Battle of the Builders comp.

BY ALLISON ROGERS

A

collision repairer for more than 35 years, Chelsie Lesnoski’s father never wanted her to find a career in collision repair; he swore she would end up resenting a life in the sector.

Like most daughters, she didn’t listen—but Reb Lesnoski couldn’t be more proud of her now.

“I eventually won him over,” beamed Chelsie, hot off the heels of SEMA 2021, where she claimed the title of the first-ever female builder to claim a top-three spot in the Battle of the Builders Young Guns competition.

Cole Marten and Chelsie Lesnoski are the owners of Penticton, British Columbia’s Throttle Thrashers Garage, a shop specializing in custom builds and paintwork. The pair also happen to be known for breaking records at the SEMA Show annual Battle of the Builders Young Guns competition.

Cole and Chelsie’s first swing in Battle of the Builders happened in 2019 when they brought Chelsie’s 2013 Scion FR-S down to Vegas. The couple had initially met when Cole took her for a ride in a GTR, sparking her love for Skylines.

“I was working retail at that time. But, when Cole and I went for that ride I was like, hey, this is pretty cool,” said Chelsie.

Photo by Timmy Gregson

6 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

IN THE HEADLIGHTS

>>>

All three of Throttle Thrashers’ SEMA vehicles, left to right: the 2013 Scion that scored the pair top 40 in 2019, Cole’s ‘91 Nissan Skyline R32 GT-R and Chelsie’s ‘93 Mazda RX-7 FD.

Photo by Timmy Gregson

“We love to continually set the standard for the world’s first, and every car we’ve taken to SEMA has been the world’s first in its own regard.”

— Chelsie Lesnoski, co-owner Throttle Thrashers Garage Chelsie took the Scion home that day, along with a verbal trade agreement with Cole; trained in auto body and paint, she agreed to do some paintwork on his car in exchange for Cole’s skills installing a turbocharger on the FR-S. Two years and a business together later, the pair also completed a Nissan Skyline engine swap and refinished the car in a custom purple developed by Chelsie; but she never expected the Scion would go to Vegas.

“I was building that car for the purpose of going on a little car cruise here in town,” she said. “I rolled it out into the sun the day before the cruise and asked, ‘why the hell does that quarter panel look more pink than purple?’

It was really devastating—making that car cruise was a personal goal I set for myself.”

“I’m sitting there scratching my head thinking, ‘This car hasn’t even driven yet, and you want to go on a cruise?’” laughed Cole.

“I had no idea that in three months I would be taking that car to the SEMA Show,” said Chelsie. “It goes to show that when it feels like things are going wrong, they’re about to go right.”

After their first SEMA experience, Cole and Chelsie turned Throttle Thrashers’ focus to Nissan Skylines. Chelsie would do the paint-

ing, while Cole would handle mechanical work and fabrication.

“That was our meat and potatoes for a bit, but we wanted to do something a little more out-of-the-box and got more into custom work, making our own wide-body kits, doing engine swaps,” said Chelsie. “We love to continually set the standard for ‘the world’s first’, and every car we’ve taken to SEMA has been ‘the world’s first’ in its own regard.”

“No matter how blasphemous the idea, we love it,” beamed Cole. “The worse it is, the better.”

And unique builds were certainly the goal for the couple heading into SEMA 2021, where each brought their own unique ride to the Las Vegas Convention Centre.

“My goal was to make Top 12, being that I made Top 40 in 2019,” said Chelsie.

Chelsie’s build this year was a 1993 Mazda RX-FD, which she proclaims is the world’s first mid-engine Audi 2.7 twin-turbo Mazda FD RX7. Her build received a six-inch custom metal wide-body treatment and incorporates custom front fender and hood vents, custom rear louvers and diffuser. For paint, Chelsie custom-mixed a two-toned root beer brown hue with satin and gloss finishes.

Chelsie and Cole made history as the first-ever couple to make the top three in the Battle of the Builders Young Guns segment with two different builds.

WINTER 2021 | BODYWORX PROFESSIONAL 7

>>> IN THE HEADLIGHTS

Chelsie said her build is the first-ever mid-engine Audi 2.7 twin-turbo Mazda FD RX7.

Photo by Timmy Gregson

Photo by Timmy Gregson

“I spent two years thinking about this car and a mere two months building it,” said Chelsie. “Every nut, weld and stroke of paint was done by my own hands.”

Cole, who claimed one of three all-inclusive SEMA Show Golden Tickets, took a 1991 Nissan Skyline R32 GTR down to SEMA, equally adorned with modifications, featuring a 1,000 horsepower 2JZ engine conversion with a changeover to AWD, which required a custom front differential, transmission tunnel and adapter. A widebody kit was also moulded in to make the six-inch wide-body increase appear seamless.

“It’s also LHD swapped steering,” said Chelsie. “So, we can fist-bump each other at red lights.”

Cole said a saving grace in their SEMA journey was his ability to convince their hauler to allow an additional 24-hours to work on their builds before they crossed the border bound for Vegas.

“Every nut, weld and stroke of paint was done by my own hands,” said Chelsie. Part of the Battle of the Builders rules dictate that all elements must be completed by the person(s) responsible for the build.

Photo by Ian Thiessen

8 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

IN THE HEADLIGHTS

>>>

Photo by Timmy Gregson Cole was one of three Battle of the Builders participants to receive a Golden Ticket, which won him transportation and accommodation to SEMA and a spot in the Young Guns competition.

Photo by Timmy Gregson

Cole admitted to using a gallon of paint in his basecoat—to make the green pop, he said.

“No matter how blasphemous the idea, we love it.

The worse it is, the better.”

– Cole Marten, co-owner Throttle Thrashers Garage “The first time I drove my car was off the trailer in Vegas,” said Chelsie, stressing that drivability is a non-negotiable factor in qualifying for a Battle of the Builders win.

One of the hardest parts of this year’s builds, the couple says, was teaching the other their trade.

“The hard thing about teaching is that no matter how you show someone, they’re always going to find their own twist to doing the job,” said Cole.

“Yeah, like some of us like to spray two medium wet coats, and some of us like to do five super-heavy running coats,” said Chelsie with a glare pointed in Cole’s direction.

The biggest challenge overall, though, was finding the strength to continue the build when the going gets tough.

“You’re not eating properly, you’re not sleeping properly—all you’re thinking about is the car.

It’s hard because your body is telling you to stop. We were awake for 96 hours straight in

the days leading up to the SEMA,” said Chelsie. “I mean, we’re trying to build these cars, we’re twenty-something-years-old and have no income at all, since we shut down the shop to work on our builds. We’re calling Lordco several times a day, then asking ourselves how we’re going to make rent this month.”

“You can always make the money back, but you can’t always regain that time or the achievement,” said Cole.

Even just a month after the SEMA Show, Cole and Chelsie said their work has already paid off in droves.

“If you would have told me we’d be debuting the new Toyota 86 at SEMA Garage back when I bought mine in 2015, I would’ve laughed at you,” said Chelsie.

As for future builds, the couple says there are no questions about SEMA 2022.

“Next year, I’m going to be competing in the pro class, so I’m planning to just do a fun entry for that,” said Cole.

Chelsie said she’s aiming for more records.

“I’m shooting for the podium in the next two years,” said Chelsie, who will compete in the Young Guns segment until 2023. “I’m going to be rebuilding the FR-S this winter, we might collaborate on it again, and I’ll bring that to SEMA 2022.

“The build I have in place for 2023—I feel very confident that is the winning car. If I can achieve what I have planned, I do feel like it will be the car that takes me on the podium and makes me the first woman in that position.”

WINTER 2021 | BODYWORX PROFESSIONAL 9

>>>

IN THE HEADLIGHTS

INDUSTRY INSPECTIONS LEFT BEHIND Does the line, “I give you my word: not one single person will be laid off when I become Premier,” ring any bells to any Ontarians?

Because the province’s skilled trades inspectors are reeling after the Ford government issued layoff notices to more than 30 Ontario College of Trades (OCOT) employees. “We regret to inform you that you will be laid off from your employment effective close of business on Feb. 17, 2022,” read the letter sent out to more than 30 OCOT employees on Nov. 17. These employees are responsible for enforcing skilled trades credentials in the province and interacting with tradespeople from many industries like plumbing, hairstyling and auto body repair. The Ford government plans to dissolve OCOT and shift its responsibilities to a new Skilled Trades Ontario institution, operated under the wing of the Ministry of Labour. The co-workers of the letter’s recipients are free to carry on their duties under Skilled Trades Ontario. Ford made protecting the jobs of public employees a chief campaign priority back in 2018 but has continually failed to deliver, namely in 2019 when more than 400 healthcare workers were laid off.

Reports have circulated since July 2021 that the Ontario government largely stopped enforcing skilled trades credentials when Premier Doug Ford came to power.

STAY A WHILE

IF IT AIN’T BROKE

The Automotive Industries Assocation of Canada (AIA Canada) says consumers behaviours have shifted amid COVID-19, and some customers want to see certain aspects stick around, even in the post-pandemic era. AIA Canada presented the data in an October 28 webinar, where AIA President J.F. Champagne, Quorus Consulting Group President Rick Nadeau and James Channer, co-founder of Motion Brands discussed consumer behaviours in the aftermarket since the onset of the COVID-19 pandemic.

According to AIA Canada’s findings, gathered from a June 2021 survey conducted by the organization, 21 percent of drivers found it was more difficult to stay up-to-date on vehicle maintenance and repair during the pandemic; 13 percent found it easier and 66 percent found no impact. The top-cited challenges faced by the former group were booking issues with their chosen repair centre (24 percent); COVID lockdown and associated health risks (21 percent); closed or reduced hours at the chosen repair centre (14 percent); financial reasons (13 percent); too busy (eight percent); driving significantly less (seven percent) and access/distance to the repair centre (five percent). The trio also discussed what sorts of behaviours consumers plan to grip to in the post-pandemic era.

According to the findings, 69 percent of consumers would like to see sanitization stations become a permanent fixture of the front office, while 68 percent want their vehicle sanitized before pick-up.

Sixty-seven percent also seek online bookings to remain an option.

On the other hand, some customers will be more than happy to bid adieu to certain COVID-19 protocols, like reduced seating areas (64 percent) and plexiglass barriers (34 percent).

Recycled parts appear to be outperforming the aftermarket in revenue, according to LKQ’s Q3 earnings report. While the global supply chain struggles through a persistent microchip shortage, LKQ benefits from its ability to source its inventory locally, providing customers with a more direct link to sought-after auto parts. LKQ president and CEO Dominick Zarcone said, “Although fill rates have been challenged, we are witnessing a positive offset from our quote conversion rates on salvage parts.”

“The pandemic has seriously altered expectations,” said Nadeau. “Think curbside pickup; I order the item, drive there and it’s in my car in less than ten minutes.

The expectations have been changed, and it will impact maintenance and repair.”

According to Romans Group company data, 106 MSOs generated more than US$20 million in revenue in 2019. In 2020, that number was 86—likely due to the number of acquisitions and a small number of closures, he said.

10 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

CONSOLIDATION CRAZE Multi-shop operators are in a selling mood according to Vincent Romans, who predicted industry consolidation will continue on at an “aggressive rate” during November’s MSO Symposium in Las Vegas. The managing partner of the Romans Group and publisher of an annual whitepaper on the U.S. and Canadian collision industries spoke on consolidation and private equity trends, where he predicted that collision repair industry consolidation will continue to consolidate—and aggressively so. The Romans Group is estimating multi-location operations with more than US$10 million in annual revenue will represent at least 48 percent of the revenue market share by 2025—and it could get as high as 61 percent. In the United States, Romans said the top three consolidators—Caliber Collision, Gerber and Classic Collision—will continue on an aggressive expansion plan. “It’s not going to stop,” he said.

Come work for the Pros at ProColor Collision ProColor Collision is looking for passionate & highly motivated people who can shape the future of our organization, while enabling their own future.

Working at a ProColor location means jumpstarting a career of lifelong learning and finding the perfect work-life balance.

Explore opportunities for personal and professional growth at one of our ProColor Collision locations near you.

We are looking for experienced people such as: Body Technician Shop Manager Estimator Parts Manager Paint Technician If that sounds like you, send in your resume to info.ca@procolor.com or visit ProColor Collision on Indeed https://indeedhi.re/2ZLA1oM

PC_CA_Recruitment_20211029

>>>

IN THE HEADLIGHTS

TRAINING STAY IN SCHOOL

BIG PICTURE COATINGS

When the pandemic hit and management at L’Expert Carrossier Rive-Sud heard that many post-secondary students were being forced to abandon their studies, the collision centre south of Quebec City stepped up to lend some assistance.

Through a collaboration between the shop and a local radio station, L’Expert Carrossier Rive-Sud was able to offer up two $2,500 scholarships to students in their community, to help keep them enrolled. A committee of seven judges sifted through the more than 300 submissions that asked students to explain how they felt the scholarship would aid in their studies. The judges decided on Catherine Laflamme, from Montmagny, and Océane Moreau, from L’Islet, as the two most deserving of the combined $5,000 prize.

PPG has launched online training for commercial vehicle paint technicians, according to a press release from the coatings company. Part of the PPG Knowledge College fold, the new courses include product overviews, spray session instructions, and tips and tricks for achieving the best possible finish. PPG Knowledge College’s commercial training catalogue offers a wide array of on-demand training videos covering PPG Delfleet Essential, PPG Delfleet Evolution and PPG Delfleet One paint systems. PPG customers interested in enrolling in the PPG Knowledge College training program can register at knowledgecollege.ppgrefinish.com.

PAY IT FORWARD The Women’s Industry Network (WIN) has kicked off a “Pay-It-Forward” campaign to allow current WIN members and non-members to purchase and gift a full one-year WIN membership for a new member. By participating, donors can designate the yearly gift to go to a recipient of their choice or donate to the “WIN Pick” membership fund and the organization will select a recipient in need. Thanks to the generosity of its sponsors, members and other industry professionals, for a limited time, WIN is now able to provide several dozen 365-day memberships at no cost and is currently accepting applications. To sponsor a member or to apply for the ‘WIN Pick’ Pay it Forward Membership, visit thewomensindustrynetwork.site-ym.com/page/Payitforward.

L’Expert Carrosier Rive-Sud was able to support two local students through their studies.

SPANESI GOES HOLLYWOOD Following Spanesi Americas’ Interactive Week in October, the collision repair equipment manufacturer announced that it plans to up its virtual training offerings to host an interactive session as least once a month. Company COO Tim Morgan also said Spanesi is seeking to purchase an LMS system to further its online training goals.

In late October, Spanesi Americas hosted a full week of interactive virtual events, featuring appearances from OEMs, industry icons and North American collision centre owners.

12 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

BOYD’S TECHNICAL TACTICIAN The tale of Scott Sieppert’s assent

When Scott was about to graduate from High School in 1996, he has his eyes set on becoming a mechanic. But after months of searching for someone to take him on as apprentice, he grew frustrated; and that’s when Ken Friesen stepped in.

Ken entered Scott’s life and offered him a role taking care of the wash rack at his Calgary 42nd Street location. Little did Scott know; Ken wouldn’t just be his boss, but his mentor over the next 30 years.

Being young and eager to learn, Scott began his apprenticeship journey and by the turn of the century he attained his Red Seal status. Now being a big Ford guy—currently working on building a Ford Falcon with his youngest son, who happens to be a fourth-year apprentice at the same facility Scott started at—Scott has always had an affinity for restoring muscle cars, particularly Mustangs.

Later, Scott made the difficult choice to leave the Concours Team and join a smaller custom shop that specialized in his passion. In the next four years, he was not only able to hone his technical abilities but begin to develop his managerial toolbox.

Scott loved his job, but it was pulling him away from his family. Working seven days a week, 13 hours a day ensuring other people’s dreams were becoming coming a reality, he decided it was time that he needed to give his dreams,

aspirations, and family the attention they deserved.

In 2004, Scott rejoined the team at the facility on 42nd Street. He was now part of a team of three senior technicians, each with an apprentice. Scott cherishes these years as some of the most rewarding of his career, passing down his skills to the next generation of collision repair technicians.

After eight years of managing heavy hits, full frame repairs and many apprentices, he was offered the role of facility assistant manager. He looked forward to the role: the opportunity to learn the administration side of running a facility and learning how to estimate. He felt learning how to write an estimate would translate into more accurate information plugged into the repair process. Scott made this a priority to learn, as well as set a goal to become a general manager by the time he was 40 years old.

With his obvious technical ability and understanding of the repair process, being able to navigate the administrative side of the collision repair business and knowing how pen a sheet properly and other skills he’d picked up over the years, Scott seemed ready to advance to the general manger position he’d long strived for. Ben Ken knew better —Scott needed to hone his managerial abilities. He shipped Scott off to Houston, Texas, to the Running Cougar Ranch,

DROP & GO

where he was a student in a military-style boot camp designed to develop leadership abilities—by breaking attendees down their cores and building them back up.

They even had to walk over hot coals.

“This experience took the hot head of the redhead,” Scott and his head of ginger-toned hair commented after the camp.

He was not done learning yet, though; Scott later attended B2B Training from PPG and enrolled in Dale Carnegie courses.

Now, truly beginning to understand what managing really entailed, he was offered a role as a general manager, satisfying the goal he set for himself.

Now overseeing the Boyd facility on 42nd Street, the one he started at back in high school, Scott could now lead a team, and implement his philosophy with this team—and others took notice. Scott was approached by John Irvine, Boyd’s Regional Manager for Alberta, to become a Technical Trainer for Boyd’s Western Canadian Operations.

Of course, with his internal thirst for endless knowledge, sharing that knowledge, and maintaining current, safe repairs in the industry, Scott jumped at the opportunity. Now, Scott wants to help Boyd make better Technicians, which will create better repair facilities which will in turn make our network the best in the industry. Who knows what’s next for this technical tactician.

For more information visit us online: boydautobody.com

>>>

IN THE HEADLIGHTS

CAN YOU BELIEVE THIS?!

THE PEOPLE V. PARKED CARS

Kids these days seem to find great entertainment in flipping parked cars while inebriated, according to events this homecoming season at Ontario universities. On October 2, students celebrating McMaster University’s unofficial homecoming flipped a parked car right onto its hood. The Mazda belonged to a first-year student, whose friend kindly set up a GoFundMe to cover any damages and lost items not recovered by insurance. The second instance occurred alongside the annual Panda Game between Ottawa universities Carleton and Ottawa U; students called Mac’s flipped car and raised it with a flipped car—tastefully, doorless. Checkmate, Marauders.

McMaster University president David Farrar apologized for the incident, calling the students’ actions “completely unacceptable.”

WHAT THE WELD

Have you ever found yourself begging for a smaller plastic repair tool during bumper repairs? TikTok may—or more likely, may not— have a fix for you. A video shared by TikTok user @rachel_meaders features the BONDIC Laser Liquid Plastic Welder—an itsy-bitsy plastic ‘welding’ tool that dispenses glue from one end while a UV light affixed to the other end hardens the material. Meaders says in her video that the tool can “fix anything.” The kicker? The gadget, dubbed the Bondic Laser Liquid Plastic Welder Complete, only costs US$20. “It can fix and repair anything that normal glue can’t keep up with,” Meaders said as she showed off the tool in her 15-second TikTok video. While Meaders does not directly say the plastic welding gadget will work on automobiles, the tool’s Amazon page features several images showing the tool being used on auto parts According to the frequently asked questions on the product’s Amazon page, customers truly believe this tool is capable of all plastic repair—from simple kitchen fixes to full-scale dental work.

Some buyers even admitted to using it for DIY car fixes, to no avail.

“I used it to glue a part of my broken plastic bumper on my car,” said one reviewer. “It didn’t work very well!” Another said they used the gadget to repair a plastic trim bezel in my car; “I waited for it to cure, only to be disappointed when it fell apart again.”

SUPERHERO SEDAN

Miraculously, a Washington State, U.S. driver who saw a transport truck fold his Nissan Altima on top of itself while he was inside walked away from the collision with minor injuries. Struck from behind by the truck, the car was folded in half before the 18-wheeler rolled on top, crushing the car.

Both drivers walked away with minor injuries. “In my 14-year career, I have never seen anything like it,” said Washington State Trooper Rocky Oliphant, who attended the accident.

WHAT AN AXE

If British Columbians didn’t have enough on their plates over the month of November, Comox Valley RCMP finally managed to track down an axe-wielding Nova Scotian who has been mistaking Vancouver Island traffic for trees recently. In late October, police received reports of a man driving a Nova Scotia-registered Honda Civic getting out of his car to hack at other cars with an axe. “The driver got out quickly with something in his hand, and he ran between the cars to a commercial cube truck in the far lane,” said Tara Matheson, a woman who was in the area when one of the incidents allegedly happened. “I was already past the scene when I heard a smash, so I didn’t see exactly what occurred.” Two days later, police near Courtenay received a similar report of a man hacking at cars in a parking lot. The man was located and arrested. Police believe the suspect to also be responsible for throwing eggs at the employees of a Telus store earlier in October.

14 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

One noble BONDIC buyer came through as the voice of reason, warning other customers that you cannot, in fax, fix a car window—or any other car part, for that matter.

DOUBLE PARKED

Nothing gets commuters steamed faster than some joker holding things up in the left lane—but when that joker just up and parks their plane in the fast lane? Forget about it. A small propeller plane taking off from Buttonville Airport in Markham, Ontario in late October was forced to make an emergency landing after experiencing mechanical troubles. The closest available landing strip? Ontario’s Highway 407.

Whether or not the pilot paid his 407-ETR toll remains unclear.

EVENTS

When all was said and done, Chad Henslin (left) and Adam Paul came away with top prizes for their exceptional work, winning the pinstripe and airbrush categories respectively.

The Crowd Favourite, Zack Hampton’s mean and green piece with some exceptional pinstriping.

>>>

Kevin Cambell’s Wild Card-winning hood.

HOOD AS GOLD FINISHMASTER CROWNS HOODMASTER 2021 CHAMPS

BY MAX REID

W

hen you get your car back from the shop, refinished in that dangerous beige you like, the phrase ‘work of art’ might not necessarily always come to mind.

Sure, there’s work that goes into making the paint even, and they have to mix it to get the shade correct, but it’s just spraying a big piece of metal one colour right?

If this is something you have thought to yourself before, you’ve clearly never seen the talent that FinishMaster has put on display for the last two years for its annual HoodMaster painting competition.

In a celebration of the marriage between art and innovation that has always been present in the autobody industry, FinishMaster assembled more than 30 of the top automotive painters in North America to compete to see who can paint the best mini car hood.

Judges pored over a multitude of hoods done in the historic auto painting styles of airbrushing and pinstriping, though prizes were awarded for Crowd Favourite and Wild Card as well.

The painters, along with friends and family, were treated to a gallery-style night at the Bullseye Event Center in downtown Indianapolis, Ind. on October 15. Drink and raffle ticket proceeds were

put toward an educational grant for a collision repair program in need, through the Collision Repair Education Foundation (CREF).

When all was said and done, Chad Henslin and Adam Paul came away with top prizes for their exceptional work, winning the pinstripe and airbrush categories respectively.

Notably, Stratford, Ontario’s Josh Dobson came away with second prize in the pinstriping category.

Dobson is a product specialist at Axalta and finished near the top of the pack with his pinstriped “Frozen” hood, featuring bold blue lines and an icy silver flake finish.

Crowd Favourite and Wild Card prizes were also presented to Zack Hampton and Kevin Campbell, respectively, whose hoods went outside the box, but still landed them in the winner’s circle.

The HoodMaster event was held in tandem with the first ever PinMaster challenge as well, which pit graduating high school and college collision repair students from across the U.S. against each other to see who could paint the most impressive bowling pin.

FinishMaster is hoping to make HoodMaster and PinMaster yearly traditions that bring together the collision community and celebrates the artistry and ingenuity that is inherent in this industry.

WINTER 2021 | BODYWORX PROFESSIONAL 15

>>> EVENTS

Another SEMA spectacular for the scrapbooks

BY ALLISON ROGERS PHOTOS BY DARRYL SIMMONS

W

ell, another SEMA Show has come and gone from the Las Vegas strip— but not without giving us plenty to think about as an industry. Marking the first time attendees gathered for the SEMA Show since 2019, this year’s event hosted more than 100,000 attendees, exhibitors and media, according to show officials. Collision Repair mag was on-site at the Las Vegas Convention Centre all SEMA week—check out our exclusive photos from the event!

Marcia Eizaquirre from D&B Auto Colors LLC sporting a Bodyworx Professional beanie at the 2021 Sema Show.

16 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

Guilherme Brasil and Jose Costa will be sporting the Bodyworx Professional brand on their brand new hats from SEMA in San Jose, California.

EVENTS

>>>

New Products Galore The winner of this year’s Best New Collision Repair/Refinish Product was the KECO Body Repair Glue Pull System. KECO’s Glue Pull System comes with a shop light and stand as well as a cart that’s said to offer complete GPR solutions.

The two runner-ups in the Collision Repair and Refinish category are the Eagle electronic measuring system from Celette Inc. and the Drain Cleaner SR250 from Reliable Automotive Equipment.

This year’s title for best new Collision Repair/Refinish product was awarded to the KECO Body Repair Glue Pull Repair System.

Other products featured in this year’s New Product Showcase included the BASF Glasurit 100 Line, which the company says is the first basecoat line on the market that offers a VOC value below 250 g/l.

3M’s new Cubitron net discs were also on display, touting the motto: Dust is the Enemy. The 3M Automotive Aftermarket division says the new abrasives offer prime dust extraction properties thanks to its innovative mesh technology. The company says the open net structure provides a virtually dust-free environment—up to 95 percent or higher in dust extraction performance than other net abrasive families.

Frank Terlep’s ADAS CoPilot Pro was also featured in this year’s lineup.

Through its mobile apps and web portal, the ADAS CoPilot Pro system provides instant access to a vehicle’s ADAS systems, components, location, calibration requirements, repair procedures and other ADAS-related information based on a vehicle’s VIN.

3M’s new Cubitron net discs

Runner up for this year’s best Collision Repair/Refinish product was the Eagle measuring system from Celette.

Second runner up for this year’s best Collision Repair/Refinish product was the Drain Cleaner SR250 from Reliable Automotive Equipment.

ADAS CoPilot Pro

BASF Glasurit 100 Line WINTER 2021 | BODYWORX PROFESSIONAL 17

>>> EVENTS

According to SEMA’s post-show brief, more than 100,000 people attended this year’s event.

18 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

EVENTS

>>>

It’ll make you say, “JINKIES!” In 2020, Len Boschman had planned to participate in the International RATical Rod Build Off Drive Off. His blueprints included a 1961 Ford Econoline restored to mirror one of North America’s favourite cartoon classics.

Boschman, who owns MacGregor, Manitoba’s Fourway Motors, had plans to turn the vehicle into the iconic Scooby-Doo Mystery Machine saw his dream fade last year when SEMA opted to go virtual for the 2020 event.

Thankfully, the build made it down to the Vegas strip this year to showcase the vehicle at SEMA.

Len Boschmann, owner of Fourway Motors in MacGregor, Manitoba, alongside his Mystery Machine build. Boschmann constructed his build from a 1961 Ford Econoline. It was originally supposed to compete in International RATical Rod Build Off Drive Off at SEMA 2020, but the pandemic cancelled that plan. Thankfully, the build made it down to Vegas for SEMA 2021.

WINTER 2021 | BODYWORX PROFESSIONAL 19

>>>

TRAINING

BEFORE YOUR EYES MERCEDES -BENZ CANADA INTRODUCES INTER ACTIVE REMOTE SUPPORT SYSTEM

BY ALLISON ROGERS

Joey Lagrasta, a foreman at MercedesBenz Brampton, sports the HoloLens headset equipped with Mercedes-Benz’s new Remote Virtual Support.

20 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

H

ave you ever found yourself elbow-deep in a repair job, wishing the solution to your challenges would appear before your very eyes? Well, thanks to Mercedes-Benz Canada, that could soon be a reality for you and your staff.

In October, Mercedes-Benz Canada announced the successful launch of its new Virtual Remote Support program which, by using Microsoft’s HoloLens technology, technicians can share real-time views and sounds of what’s in front of them with one of the OEM’s remote training agents.

With the integration of Microsoft Dynamics 365 Remote Assist, the remote technical specialists at Mercedes-Benz will work with the onsite technicians in an immersive setting, sharing intricate 3D images and holograms, see where changes need to be made, annotate the visual information in front of the technician’s eyes, add documents and insert instructions to highlight which areas to focus on.

The technology was first implemented in Mercedes-Benz Canada dealerships in July

TRAINING

>>>

The Microsoft HoloLens is a wireless ‘holographic’ display device worn as glasses. The first iteration was released in 2016, with the HoloLens 2 [pictured] was released in 2019.

“Given the early success [of the program], Mercedes-Benz Canada has since engaged its certified collision centre partners and bodyshops to participate in the Virtual Remote Support program.” – Mercedes-Benz Canada

2021. Now, all dealerships nationwide offer the technology, and it will be available to the automaker’s network of Certified Collision Centres in 2022.

“Given the early success [of the program], Mercedes-Benz Canada has since engaged its certified collision centre partners and bodyshops to participate in the program,” said Zakary Paget, a representative for Mercedes-Benz Canada. “With initial conversations heading in a positive trajectory, we hope to see additional rollouts to these locations in 2022.”

Early users of the technology have also weighed in with their firsthand opinions on the technology.

“I’ve experienced firsthand how the HoloLens is a game-changer,” said Joseph Lagrasta, a shop foreman at Mercedes-Benz Brampton.

“Since deploying this technology in July, I’ve found we’re getting cars back to owners in a fraction of the time. I’m also excited about the comprehensive, 3D training sessions we’ll have access to.”

With the integration of Microsoft Dynamics 365 Remote Assist, the remote technical specialists at Mercedes-Benz will work with the onsite technicians in an immersive setting.

WINTER 2021 | BODYWORX PROFESSIONAL 21

>>> REAR-VIEW LOOKBACK

MR. BEEP BLINKY D N A

THE POLICE CAR

BEHIND THE ICONIC ONTARIO ROAD SAFET Y MASCOTS

BY MADDY KYLIE

T

he names Mr. Beep and Blinky the Police Car may sound familiar to some — especially those who grew up in the Greater Toronto Area anytime between the 1950s and 80s.

For those who don’t remember them, these are the names of two iconic road safety teachers that can be best described as human-like cars.

Mr. Beep covered road safety in Ontario.

He was initially created by an oil company called British Petroleum (BP) in 1957 and was used for advertising purposes. The company also sold miniature toy versions of him at its gas stations.

Soon after BP turned the toy version of Mr. Beep into the real thing. Using a 1959 Ford Zepher chassis, Mr. Beep was transformed into a life-size car, which was used at public events to teach children about road safety.

He also visited schools and made several television appearances.

Mr. Beep was self-propelled, and from 1959 to 1964 toured Ontario during the summer months giving safety lectures to school children.

His lectures were broadcasted using three speakers, which were concealed under the hood. He was also fashioned with a microphone that allowed children to ask questions which were then transmitted to the operator who would answer the question.

When BP ended the campaign, Mr. Beep was donated to the Ontario Safety League and the Quebec Safety League.

Soon after, Mr. Beep was sold (sometime between 1964 and 1965).

He ended up becoming the mascot for Kentucky Fried Chicken for about a decade and then in 2013, Mr. Beep made his way

22 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

back in the spotlight in an episode of History Channel’s Canadian Restorers, where the original vehicle was restored.

Since then, little has been said about the whereabouts or use of Mr. Beep. However, one thing is for certain he was one of the most fascinating and monumental road safety teachers in Ontario.

Not to say he didn’t have any competition though.

In the late 1960s, Roy Wilson, the Metro Toronto Police Sergeant at the time, asked CHUM radio station to sponsor his new invention: Blinky, a talking police car that also taught children about road safety by blinking.

After getting the okay from CHUM, Blinky was fast to fame.

By the mid-1970’s Blinky had earned himself a starring role in a short, animated film called

REAR-VIEW LOOKBACK

“Blinky: Traffic Safety Rules.” The show was played in schools across GTA and was aired on the Uncle Bobby Show. Over 100,000 students had viewed the film between the late 70s and early 80s.

What made Blinky effective and somewhat terrifying was his ability to appeal to his target audience. With Kindergarten students he would use songs and rhymes to teach road safety, while older students would be exposed to graphic demonstrations of Blinky running over a doll infused with red paint.

After many years of scaring and informing children about road safety, Blinky’s designer Wilson sold him for $1.

Blinky has long retired from his days teaching road safety, but he still gets a few moments in the limelight by taking part in the Toronto Santa Claus parade every year.

>>>

Blinky even had some hunky posters made up for his cause.

Is that a unibrow, sir?

Mr. Beep in his heydey.

One of the key values of our CARSTAR philosophy is caring for the communities we work and live in. When you’re a part of CARSTAR, you’re a part of a family.

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WINTER 2021 | BODYWORX PROFESSIONAL 23

>>> TRAINING

THE OXYMORON OF ARTIFICIAL INTELLIGENCE AS MY MOM WOULD SAY, THINK BEFORE YOU DO

BY STEFANO LIESSI

W

e have come to the close of 2021, the Christmas season soon upon us, a time for humanity to put some extra effort forth to appreciate one another.

The past two years have delt some definite challenges to many in the industry, regardless of segment, it has pushed some to implement new ideas and processes, one that stands out is the implementation of technology. Technology seems to be the saviour of all that is wrong in the world, just as COVID is currently blamed for all that is wrong in the world.

Now I may come off a little jaded in this article, and I am sure it has nothing to do with the less than stellar experience in trying to up grade my phone as I am composing it. Why, you ask? Well, it stems from the fact I have been dealing with their AI process for over an hour, I’m on my third virtual assistant, and have not actually spoken to a living being.

Now I am not an IT wizard, however, I can generally hold my own with using software and computer technology, so you can sense my frustration when I am asked the same question three times via a chat dialog. If I call and

I am greeted right off the bat with “your call is important to us” one more time, I cannot be held accountable for what may ensue. Clearly, my call is not important to you. If it were, a human would answer it. And no, I don’t want to choose the music I am being subjected to while I wait for Wall-E® to tell me, “Your call is important to us, we will be with you shortly,” for the 39th time.

“We are currently experiencing a high call volume” Do you know why you are experiencing a high call volume? It is because your AI can only answer what is consistent and within the parameters you set out, I would even choke back leaving a message, but I can’t, because the AI wouldn’t know what to do with it. So, you don’t get that option.

I am not the only one that has experienced it, I guarantee that every person reading this has, because this is what we have become. It is everywhere, it has become the go to answer for many segments of our industry, and others.

This is the ‘customer service’ everyone has grown to love and accept; but I coin it more as “customer processing.”

24 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

In the collision world we have been coerced into believing that the faster the better; that speed is what customer service is all about, get that claim settled ASAP. Watch the LOR, Cycle time is too long, not enough touch time.

Faster, faster—the customer is waiting, get them a magazine!

Stop. Just stop.

Read the next paragraph very closely: empathy is the ability to sense and understand the emotions of others. It’s essentially putting yourself in the emotional shoes of the customer. Many will argue that empathy is the most important customer service skill out there.

Client servicing involves creating a rapport with customers. Often referred to as customer care, it is about understanding the needs and desires of the customer and moving to meet those needs in a proactive manner. It involves human interaction, active listening, and thought processing, it involves time, and effort. AI exhibits none of this.

For the simplest straight forward part of a process, it has its merits. Dealing with consistency and repetition it can perform rather well if

TRAINING

>>>

No, I don’t want to choose the music I am being subjected to while I wait for Wall-E® to tell me, “Your call is important to us, we will be with you shortly,” for the 39th time.

everything is neatly tied up in the parameter box.

Here is where the problem lies, in the collision industry things are not consistent, they are not a form of repetition, we do not manufacture “widgets.”

When we place the convenience of AI and PBE (Photo Based Estimating) over the value of human interaction, we lose a great portion of what is reality. Empathy and compassion. For our payees, the implementation of AI and PBE is of value to them to increase the speed of initiating the claims process a buzz term used widely in the adjuster office. This is generally where it ends. The initiation is consistent, and repetitive, after that, when reality sets in, AI no longer can make decisions, educate, or advise on damages and procedures. I like to categorize this as false hope for the client.

Sadly, the collision centre is the entity that receives the brunt of the fallout, adjusters are over worked due to the number of claims initiated and struggle to keep up with the file load, so the shop becomes the major contact in the process.

You get to explain why that AI or PBE was less than accurate, and why you need seven more days, and why its $7,000 dollars more than originally expected, not to mention the LOR. All while juggling your KPIs to meet the scrutiny of the payee, or banner, that has graciously set the parameters you need to follow using what is now flawed data.

Now when you analyze the ideology from a chair in a corporate boardroom sipping espresso

and having biscotti, it makes a world of sense.

I can see how it would, creativity will make anything look good on paper. When processing claims is one of the key functions of your industry, then consistent actions streamlined may make sense, humans mess that up, so remove them from the equation. Yet, despite the uptick in virtual claims amid the COVID-19 pandemic, consumers still crave human interaction in their claims interactions, according to an April 2021 report from LexisNexis Risk Solutions. “No matter how great the technology is, consumers still want human touch when they need it,” reads the company’s whitepaper.

In 2017 co-founder of Snap Sheet (CJ.Pryzbyl) expressed that by 2020, 90 percent of claims would be handled virtually. The reality is that the use of AI is on the climb, however it is no where near that—yet.

Technology is here, and here to stay, however, that does not mean we should use it to cloud our judgement and responsibility to the cli-

ent (the person at the centre of the loss), I am a great supporter of technology when implemented thoughtfully, what I am not; “pro ignorance”.

In my opinion, and you are entitled to my opinion, slow down and think about your customer. Covid has made many of us make rash, unthought out decisions, with flawed data, trying to be the leader. This is a tried, tested, and failure proven method of advancement. It has also made some of us reflect and take a breath. Technology will serve us well when used for the right reasons and not for selfish ones, as with anything, in moderation with respect for humanity, carefully implemented, it will find its place. As for my phone, the situation was rectified as soon as the provider offered some human interaction.

I would like to express my gratitude for all that take the time to read my contributions, it is greatly appreciated. Merry Christmas and Happy New Year to everyone.

STEFANO LIESSI

A Red Seal technician and founder of Canadian Collision Specialist, Stefano Liessi enhances his experience with 12 years of I-CAR instructing, coupled with high school teaching to bring training that encompasses all learning types. With experience on the corporate side of the industry, as well as in management and ownership, Stefano’s focus is proper repairs and equitably for all people involved in the collision industry.

WINTER 2021 | BODYWORX PROFESSIONAL 25

>>>

FINAL DETAIL

ENHANCING EQUALITY We need more women in collision repair

BY ALLISON ROGERS

H

ave you ever searched through a library of stock images?

The endless rows of far-too-smiley models engaged in some mindless activity, blank stares and too-white smiles reflected in blank laptop screens. And why are they always eating salads?

Meanderings aside, stock photo libraries can be a dreary place.

Perhaps that’s a tad dramatic, but they sure do reinforce stereotypes.

A recent article for this issue of Bodyworx Professional required our team to scan streams of stock photo libraries in search of a photo to depict an overarching theme of ‘women in trades.’ Instead of the photos you’d expect—female painters donning flashy paint

There are many industry alliances addressing the gender gap in the automotive aftermarket. Take the Women’s Industry Network, for example, which hosts frequent virtual and in-person meetings designed to empower women working in collision repair and associated aftermarket trades. AkzoNobel, also a sponsor of the Women’s Industry Network, has taken the liberty to train more than 200 female painters and plans to train another 1,000 by the time 2022 closes out. Will one of those skilled painters be you?

There is power in numbers, but you don’t necessarily have to be part of a female-driven alliance to succeed as a woman in this industry; the

The point I’m making is that, if it takes 212 pages of scrolling before you find a single photo of a man posing seductively in front of a car, why is it so easy to find the same images of women?

suits, hard at work on a glossy job in the booth, or scrawling away an estimate—you are met with rows upon rows of girls popping hips in short-shorts, wielding spray guns upside-down with goofy grins as if they’re asking some invisible man off camera, “Am I doing it right?”

Now, I can’t speak for you or your team, but I highly doubt you and ‘the gals’ spend the day posing in front of customer vehicles. The point I’m making is that, if it takes 212 pages of scrolling before you find a single photo of a man posing seductively in front of a car, why is it so easy to find the same images of women?

While the chances you find yourself scrolling through a stock photo library while pursuing an education in collision repair are slim, these libraries are not the only place where stereotypes are reinforced.

Far too many female technicians, painters, even facility owners face gender stereotypes in the workplace daily. Just months ago, a collision centre owner confided in Bodyworx Professional, telling our reporters that there is at least one instance per day where she answers the office phone and the gruff voice on the other end proclaims, “I want to talk to a man.”

26 BODYWORXMAG.COM | BODYWORX PROFESSIONAL

core basics of what you really need are a bit of gumption, dedication to your craft and stellar confidence in your work. The grapevine may holler that you need a ‘thick skin’ to succeed in this trade, but with conviction in your work and a well-respected education behind you, you’ll be more than fine.

It’s time for a change. For too long this has been known as maledriven industry. Tell your friends the tides are changing; a career in collision repair is so in for 2022.

Allison Rogers is the editor of Bodyworx Professional. She can be reached at allison@mediamatters.ca, or 905-370-0101.

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