Collision Repair 23#3

ON THE COVER

For Mike Nichol, General Manager of Simplicity Car Care Airdrie, overcoming the challenges of the Covid-19 pandemic has in turn, presented opportunities to be at the cutting edge of technology, customer interaction and to develop the creativity to not only survive, but thrive.

45 28 FEATURES REGARDING RECYCLING

The Ontario Automotive Recyclers Association (OARA) held its annual event, breaking records for attendance and sparking compelling conversations between various verticals of the automotive industry.

THE EXPERT EDGE

AkzoNobel hosted approximately 400 industry attendees at its Collision Industry Experts Event (CIEE). See what industry members had to say and check out exclusive pics.

Bite-sized updates from across the industry REGIONAL

Local news from coast to coast

Darryl Simmons

Jay Perry

Stefano Liessi

Norm Bruneau

Tom Bissonette

On April 23 and 24, 2024, AIA Canada hosted more than 200 automotive aftermarket industry representatives for its annual conference. Check out all the details!

Collision Repair magazine sat down with Regina Autobody Managing Partner, Mike

A SUMMER OF SYNERGY

The power of sharing ideas and finding common ground

By DARRYL SIMMONS

As we dive into the vibrant season of network conferences, golf events and training sessions, it’s a perfect moment to reflect on the importance of sharing ideas and finding common ground. In the collision repair industry, we all face unique challenges daily—but it’s not always about the hurdles. It’s about the camaraderie, the learning and the growth that we experience together.

This season is an excellent time to step outside of our workplaces and connect with fellow professionals who understand the intricacies of our work. Whether you’re attending a network

latest advancements in electric vehicle repair and providing hands-on training to technicians across the country. If you haven’t already, mark your calendars and join us for these final events. It’s a chance to see cutting-edge technology in action and to network with some of the brightest minds in the industry.

At Collision Repair, we understand that staying connected and informed is crucial for success. That’s why we encourage you to take advantage of our Two Minute Tours. These quick video segments are a perfect way to brag about your shop, share your success stories and highlight

EACH COLLISION CENTRE MAY OPERATE UNDER A DIFFERENT BANNER OR WORK WITH DIFFERENT BRANDS, BUT THEY ALL SHARE A COMMON GOAL: TO DELIVER EXCEPTIONAL SERVICE AND QUALITY REPAIRS TO CUSTOMERS. THIS SHARED MISSION IS WHAT BRINGS US TOGETHER.

conference, participating in a training event, or enjoying a round of golf with industry peers, these gatherings provide invaluable opportunities to exchange knowledge, share experiences and build lasting relationships.

The collision repair industry is a community built on the foundation of collaboration and support. Each collision centre may operate under a different banner or work with different brands, but they all share a common goal: to deliver exceptional service and quality repairs to customers. This shared mission is what brings us together, and it’s what makes events like the Canadian Council of Collision Repairers (CCCR) so vital.

The CCCR is a fantastic platform for shop owners and managers to communicate in a brand-agnostic manner. It’s a space where ideas flow freely, challenges are discussed openly and solutions are crafted collaboratively. By participating in the CCCR, you’re not simply attending yet another event in your busy schedule; you’re contributing to the collective advancement of our industry. It’s an opportunity to learn from the best, share your insights and return to your business with a renewed sense of purpose and inspiration.

Looking ahead, we’re excited about the final legs of Collision Repair magazine’s Electric Vehicle (EV) Tour, supported by Fix Network, taking place this fall in Halifax, Nova Scotia, and Montreal, Quebec. This cross-Canada tour has been an incredible journey, showcasing the

the innovative practices that set you apart. It’s not just about showcasing your achievements; it’s about inspiring others and contributing to a culture of excellence within our industry. Plus, it’s easy! Just send us some clips of your facility and we’ll make the magic happen.

Remember, while the work we do is often challenging, it’s not always doom and gloom. There are countless moments of triumph, innovation, and joy that deserve to be celebrated.

As always, we love hearing from you. Drop us a line to let us know what’s going on in your shop, share your insights and tell us how we can continue to support you. Your feedback and stories are what drive us to keep improving and delivering content that truly resonates with you.

In closing, I want to express my gratitude for being part of such a dynamic and supportive community. The strength of our industry lies in our ability to come together, share ideas, and find common ground. Let’s make the most of this season’s events, learn from one another, and continue to elevate the collision repair industry to new heights.

Here’s to a season filled with collaboration, learning, and, most importantly, camaraderie.

PUBLISHER

Darryl Simmons publisher@collisionrepairmag.com

ASSOCIATE PUBLISHER

Orest Tkaczuk | orest@mediamatters.ca

EDITOR

Allison Rogers | allison@mediamatters.ca

ART DIRECTOR

Yvonne Maschke | yvonne@mediamatters.ca

ASSISTANT EDITOR

Sarah Perkins | sarah@mediamatters.ca

VP OF INDUSTRY RELATIONS & ADVERTISING

Gloria Mann 647.998.5677 | gd.mann@rogers.com

DIRECTOR OF BUSINESS SOLUTIONS

Ellen Smith 416.312.7446 | ellen@mediamatters.ca

INDUSTRY RELATIONS ASSISTANT

Wanja Mann 647.998.5677 wanjamann1@gmail.com

DIGITAL OPERATIONS MANAGER

Cassie Doyle | cassie@mediamatters.ca

MARKETING COORDINATOR

William Simmons | william@mediamatters.ca

CONTRIBUTORS

Tom Bissonnette, Norm Bruneau

Stefano Liessi, Jay Perry

SUBSCRIPTION

Single edition $7.99 One-year $39.95 ( 6 issues) Collision Repair ™ magazine is published bimonthly, and is dedicated to serving the business interests of the collision repair industry. It is published by Media Matters Inc. Material in Collision Repair™ magazine may not be reproduced in any form without written consent from the publisher. The publisher reserves the right to refuse any advertising and disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions and statements appearing in this publication have been compiled and included with the permission, though not necessarily the endorsement, of the editor, or of independent columnist contributors, and are in no way to be construed as those of the publisher, or as endorsements of them.

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PEOPLE ON THE MOVE

BRIAN BANKS, SPECIALTY PRODUCT SALES

Brian Banks has joined Specialty Product Sales (SPS) as the new Associate Agent for the Ontario territory region. According to a press release from SPS, with over three decades of experience in the automotive aftermarket industry, Banks brings a wealth of knowledge in sales, marketing and service to support the automotive aftermarket, heavy-duty, industrial and automotive motive collision channels in Ontario. The press release further noted that “Brian’s addition to the team further enhances SPS’s capability to deliver effective support to manufacturers and Canadian distributors.”

MARCO CIERI, SIMPLICITY

Simplicity has announced the promotion of Marco Cieri to the position of Regional Performance manager for Ontario West and the Greater Toronto Area. Cieri first joined Simplicity in October 2023 as a Field Conversion Specialist and has since “played a pivotal role in various initiatives, including the successful onboarding of Simplicity Car Care Pickering and K&R Ottawa East,” according to a recent press release. This promotion came into effect April 30, and, “signifies not only Marco’s exceptional talent and dedication, but also Simplicity’s commitment to fostering growth and development within its team.”

STEPHANIE FILTEAU, PROGI

Progi has announced that it has welcomed Stéphanie Filteau as Key Account Manager with the company. Filteau has worked at Progi for several years as Customer Relations Manager and Project Manager and has been part of every adventure, overseeing projects for insurers and collision shop accounts. In her new role, Filteau will be taking over from Michel Barrette who is leaving Progi “after two years of loyal service to take on new challenges in the collision repair sector,” said Progi in a press release.

JAY BICKFORD, FIX NETWORK

Fix Network has announced that after 28 years in the industry, Jay Bickford is retiring from his role as NOVUS Glass National Trainer with Human Resources. “Jay’s journey with NOVUS Glass first began in the late 1970s. Fast forward to 1991, when he became a NOVUS Glass franchisee in Fort Smith, Arkansas,” the company said. NOVUS Glass further commented that “during his 28-year-tenure, (Brickford) has also held roles as Franchise Support Executive and Director of Franchise Training Network Strategic Learning Manager. Most recently, Bickford also played a key role in developing Fix Network’s Apprenticeship Program.”

TRANSFORMING ADVERSITY INTO OPPORTUNITY

A tale of resilience and growth with Fix Auto Cape Breton

Ajhen Deschamps’ remarkable journey from a challenging upbringing to a promising future as an auto apprentice at Fix Auto Cape Breton is a testament to the transformative power of resilience, redemption, and personal growth.

Growing up in Edmonton, Alberta, Ajhen’s early years were marked by adversity and hardship. He candidly describes his upbringing as “bad,” shaped by the shadows of intergenerational trauma stemming from the residential school system.

Ajhen’s childhood was marked by instability and upheaval, moving between group homes and foster care placements. At the tender age of five, his father left the family, thrusting

Ajhen into the role of “man of the house” and forcing him to mature far beyond his years.

The turmoil of his upbringing left its mark on Ajhen, manifesting in behaviors he now describes with regret. He admits to being a bully in his youth, grappling with anger and resentment. However, amid adversity, Ajhen yearned for transformation.

The turning point came when Ajhen met his now-wife, Sarah, while working in Fort McMurray, sparking a journey of love and transformation aimed at creating a better life for himself and his future family. Together, they made the bold decision to leave behind their familiar surroundings and return out east, where Sarah was from and where her family

still resided, seeking new opportunities and a fresh start.

Ajhen’s diligent efforts caught the attention and admiration of many, which gave him the opportunity he currently embraces as an apprentice at Fix Auto Cape Breton. At 37, he now has his sights set on returning to school to pursue his red seal certification, demonstrating his unwavering commitment to personal and professional growth.

This newfound path unfolded while Ajhen juggled two jobs at Subway and a local movie rental store, refining his customer service skills along the way. It was during this time that fate intervened in the form of Brent Sampson, the owner of Fix Auto Cape Breton and the local Wilsons gas station, who frequented the Subway where Ajhen worked. Impressed by Ajhen’s exceptional work ethic and interpersonal abilities, Brent extended an offer for him to join the team as a gas attendant at Wilsons.

For nearly four years, Ajhen worked at the gas station, enjoying the company of those he encountered during the bustling tourist seasons and brightening the days of returning locals until its closure, leaving many community members concerned about Ajhen’s next steps. However, Ajhen had already been offered an apprenticeship at the Fix Auto business – An opportunity that he embraced, drawn to the hands-on nature of the work and the chance to learn something new every day.

Since joining Fix Auto Cape Breton as an apprentice, Ajhen has been thriving. Under the mentorship of John MacDonell, Fix Auto Cape Breton’s head technician with 37 years of experience, and with the support of the entire Fix Auto Cape Breton team, Ajhen has come to master tasks like sanding doors and has recently learned to mix paint, approaching each challenge with enthusiasm and determination.

His advice to those considering a similar path is simple yet profound: “Go for it. Try something new. You may like it or maybe not, but then you know.”

Throughout his journey, Ajhen has left a profound impact on those around him. Customers are drawn to his warm demeanor and even before officially joining the Fix Auto team, his colleagues recall him always going out of his way to help them in any way he could. His genuine care and dedication have earned him a reputation as a trusted and beloved member of the community.

Every aspect of Ajhen’s work today presents an opportunity for growth, and by seizing the opportunities that have been presented to him, he embodies the spirit of resilience and determination that define the Fix Auto brand. His story serves as a powerful reminder of the fortitude of the human spirit, and through his unwavering determination and positive attitude, he inspires others to pursue their dreams with courage and conviction.

CURBING ADAS

By order of the Ministry of Transportation and the Attorney General, British Columbia has banned the use of vehicles equipped with Level 3 and higher advanced driver assistance systems (ADAS). Originally signed into law on March 18th, the updated Motor Vehicle Act came into effect on April 5 with the intention, according to legislation, of keeping B.C. roads safer for drivers. With the new rules in place, drivers will no longer be able to drive vehicles with Level 3 ADAS systems or higher, even if these systems are not in effect at the time of driving. The legislation also banned vehicles with Level 4 and Level 5 ADAS systems. Each ADAS Level comes with a fine of $320 minimum and a ticketed minimum amount of $368. Maximum fines could see drivers paying up to $2,000 for using advanced ADAS vehicles.

IDOLIZING INDEPENDENT

A new Consumer Reports survey reveals that customers prefer independent shops over dealerships for automotive repairs. The survey—based on 10,973 responses from Consumer Reports members on 11,670 repairs at 36 auto repair chains, independent shops and dealerships—further revealed that Hyundai, Jeep and Kia scored lowest for overall customer satisfaction. The survey asked members to comment on experiences with shops based on repairs made to their vehicle for worn out or broken parts, and also asked a series of questions related to factors such as the honesty of the shop, the price charged, work quality, communication about repairs, whether the problem was fixed the first time, accuracy of price estimates, perks during service, willingness to negotiate price discounts and repair guidelines. Consumers ranked independent repair shops the highest followed closely by dealerships such as Acura, Lexus, Mazda, Volvo, Toyota, Tesla and Honda.

ADAS Level 3, Level 4 and Level 5 are largely unavailable in the province.

REFINISH AND REPAIR REPRESENTED

Approximately 250 medals were awarded at this year’s 2024 Skills Canada National Competition (SCNC), which took place May 30 and 31 at Expo Cité, in Québec City, Québec. During the two-day event, approximately 6,000 students visited the Centre de foires d’ Expo Cité where over 500 students and apprentices from across the country competed for the title of national champion in over 40 skill areas. On June 1, Skills Canada released the names for the award winners in each category, with top competitors having been evaluated based on strict industry standards. For the automotive-based competitions, students could compete in four categories: autobody repair, automobile technology, car painting and heavy vehicle technology.

“We have a huge presence from the collision industry,” Leanne Jefferies, manager of the Skills Canada Collision Repair Program, told Collision Repair magazine. “This is the most the industry has been represented.”

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SHINING BRIGHT

Voltpost, an electric vehicle (EV) charger startup has designed lamppost charging technology to provide charging capabilities to neighbourhoods. The company announced its charging platform after a year of design and development. The technology specifically retrofits city lampposts into a modular electric vehicle charging platform. The device covers the base of the lamppost—like a metal collar—and is filled with all of the necessary cables and electronics required to provide alternating current (AC) Level 2 charging to two to four EVs at one time. While not fast charging, Voltpost suggests that its technology could be beneficial for overnight charging and for drivers who have longer waiting times.

An app is set to oversee charging sessions and payments for the service, and Voltpost claims that drivers will also be able to reserve charging times for their vehicle. The company also claims that a lamppost can be retrofitted in around an hour, and work can be done in a non-invasive and quiet manner.

REGARDING RATES

Tom Bissonnette, director of the Saskatchewan Association of Automotive Repairers (SAAR) and Terry Beattie, SAAR board member and owner of LB Beattie Autobody, recently met with Saskatchewan Government Insurance Management to discuss bodyshop material (BSM) rates, among other topics. “Bottom line,” wrote Bissonnette in his weekly newsletter to SAAR members, “SGI will leave the BSM rate at $6.12 per hour.” Regarding the paint shop material (PSM) [rates], the insurer has committed to a 6.5 percent increase for this year, but SGI “wants it to be known that they will be reviewing the PSM rate next year,” wrote Bissonnette. In return for its considerations, SGI is asking for SAAR’s help in doubling the number of used parts in the coming year. Bissonnette said SGI will “link up with LKQ to source used parts from other parts of the country because SGI Salvage cannot meet this new demand.” SAAR also disclosed that it has secured an Eagle MMS account and fully intends to investigate “where BSM and PSM should be” regarding compensation.

AUTOMATIC ASSURANCES

The United States Department of Transportation’s National Highway Traffic and Safety Administration (NHTSA) has finalized a new Federal Motor Vehicle Safety Standard (FMVSS) to make automatic emergency braking (AEB) standard on all passenger vehicles and light trucks by September, 2029. The NHTSA’s new FMVSS will also regulate pedestrian AEB in vehicles, aiding in the detection of pedestrians by future vehicles in order to avoid fatal impacts. As stated in a recent NHTSA report, the “NHTSA projects that this new standard, FMVSS No. 127, will save at least 360 lives a year and prevent at least 24,000 injuries annually.” The new standard will require all vehicles to be able to stop and avoid contact with a vehicle in front of them up to 62 miles per hour and that the systems must detect pedestrians in both daylight and darkness. In addition, the standard will require that the “system apply the brakes automatically up to 90 miles per hour when a collision with a lead vehicle is imminent, and up to 45 miles per hour when a pedestrian is detected.”

“Automatic emergency braking is proven to save lives and reduce serious injuries from frontal crashes, and this technology is now mature enough to require it in all new cars and light trucks,” said NHTSA Deputy Administrator Sophie Shulman.

HIJACKING INSURANCE RATES

In a recently released report, MyChoice has revealed a possible correlation between carjacking rates across Ontario and recordhigh insurance premiums. The company specifically looked at the carjacking rates across Ontario cities with a population size of over 100,000, and then compared this data to the monthly insurance premiums across these same cities. Brampton, with a population of 603,346, recorded one of the highest carjacking rates at approximately 5.25 incidents per 1,000 residents and it also led with the most expensive car insurance premiums at nearly $2,922 per month. Etobicoke and Scarborough came in second and third, respectively, with theft rates of 4.96 and 3.84, and corresponding insurance rates of approximately $2,030 and $2,710 per month.

PAINTING PATHWAYS

Fix Network and its Calgary, Alta. Training Centre partnered with Alberta-based CAREERS to host a Young Women in Trades and Technologies Day, where seven high school students with no prior autobody experience learned about opportunities in the trade. Students learned about painting gear and suits; prepped panels, applied tack and spray sealer/base coat; airbrushed with stencils and applied clear coat during a panel painting project. Led by Jeff Francis, Fix Network’s technical trainer for Western Canada, the event also featured presentations from successful women in autobody, including Lauren Reynolds, regional performance director for Western Canada, Fix Network; Crystin Bulai, regional operations manager for Luxuria Auto, a Fix Auto MSO; and Cecile Bukmeier, chair of the Northern Alberta Institute of Technology Autobody Program.

“I didn’t really think the trades and technology were interesting,” admitted 14-year-old Olivia Gagnon. “But today they mentioned the aspect of painting and stencils, and the opportunity to add your own creativity and individuality to your projects. This industry isn’t necessarily just about fixing the car—there are many different aspects that make autobody work interesting.”

OEM NEWS

FORD-IFIED REPAIRS

Ford recently released updated inspection and repair procedures for minor high-voltage battery damage on its Mustang Mach-E SUV. These repair procedures highlight the potential damage that may be found on the vehicle due to curb strikes or driving over road hazards. The section—titled Section 414-03A: HighVoltage Battery, Mounting Cables Diagnosis and Testing–HighVoltage Battery Minor Damage Inspection—details how repairers should first refer to the automaker’s overview on health and safety before beginning any work on high-voltage systems. Using the Ford Diagnostic and Repair System (FDRS) tool, repairers should then verify if any Diagnostic Trouble Codes (DTCs) are present and then follow the necessary procedures specific to the visible code. With the vehicle in neutral, repairers should then position it on a hoist while referring to Section 100-02 Jacking and Lifting–Electric Motor and should inspect the bottom of the High-Voltage Battery (HVB).

Repairers should always refer to the Ford Workshop Manual for case-specific repairs.

FRONT-CRASH FINDINGS

Only the Subaru Forester has secured a ‘Good’ rating out of ten tested vehicles in the Insurance Institute for Highway Safety’s (IIHS) new high-speed vehicle-to-vehicle front crash prevention evaluation. The test, which evaluated vehicle performance with a motorcycle and semi trailer as well as a passenger car, aimed to address vehicle crashes that occur at higher speeds and those in which the struck vehicle is a motorcycle or large truck. The Honda CR-V and Toyota RAV4 were rated ‘Acceptable,’ and the Ford Escape, Hyundai Tucson and Jeep Compass earned a ‘Marginal’ rating. Coming in last, the Chevrolet Equinox, Mazda CX-S, Mitsubishi Outlander and Volkswagen Taos all rated ‘Poor.’ Instead of the earlier 12 and 25 mph speeds, the updated tests included trials at 31 mph, 37 mph and 43 mph or 50 km/h, 60 km/h and 70 km/h.

The ‘Good-rated’ Forester avoided a collision with the passenger car target at every speed, avoided hitting the motorcycle target at 31 and 37 mph and slowed by an average of 30 mph before hitting the motorcycle target in the 43 mph tests.

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POLLUTION PATROL

A new European study has found that plug-in electric hybrids (PHEVs) pollute more than acknowledged by policy, and the United States Environmental Protection Agency (EPA) is prepared to give them more lee-way. The European Commission study showed that new plug-in hybrids registered in 2021 averaged emissions of 139.5 grams of CO2 per kilometre, which was 3.5 times higher than what Europe’s Worldwide Harmonized Light Vehicles Test Procedure (WLTP) regulatory testing protocol indicated. Previous studies have reached similar conclusions, with a 2022 study from the International Council on Clean Transportation (ICCT) finding that real-world electric miles for PHEVs may be up to 65 percent lower than what regulators assume, with fuel consumption up to 67 percent higher. The EPA said it will delay the Fleet Utility Factor from the 2027 model year to the 2031 model year “to provide additional stability for the program, and to give manufacturers ample time to transition to the new compliance calculation for PHEVs.”

ELECTRIFYING DATA

Rivian has announced that its vehicles will begin collecting electric vehicle (EV) charging station data every time one of its vehicles is plugged into a public charging unit. While the automaker has been collecting data along these lines for over a year, Rivian has announced plans to increase the data collecting process so that every time a Rivian vehicle is plugged into a public charging network, it will begin sending charging station data back to the automaker. From here, Rivian will analyze the data collected to determine the quality of the charger. The automaker will look at data related to the charge speed of the station, the time it takes to process driver payments, thermal behaviour and the overall functionality of the station. The charging station will then be given a letter grade that will update as more and more vehicles collect data from each charging point.

CAN YOU BELIEVE THIS?!

WATCH YOUR FINGERS

A recent video posted to the social media platform TikTok by Tyler Blanchard shows that drivers, if not careful, could have their fingers more than just jammed by the Cybertruck’s frunk. In the video, Blanchard uses an anatomically correct model hand with realistic bone filling to answer the question of whether or not the Cybertruck’s automatic frunk can cut off a human finger. The answer: yes, it seems. In the video, Blanchard puts the thumb—because this is the thickest bone in the hand—into the joint where the automatic frunk will close. When the frunk successfully latches, it also successfully severs the thumb from the hand, leaving it trapped inside the vehicle. The video ends with Blanchard seeing if the Cybertruck is capable of cutting through the hand’s remaining fingers. The answer: another resounding yes. Ladies and Gentleman, remember to keep your hands and feet inside the ride at all times. Don’t lose your fingers to the frunk.

K-POP POWER

Hyundai has been forced to end its deal with Indonesian aluminum supplier PT Adaro Minerals after millions of Korean Pop (K-Pop) fans signed a climate campaign. Campaigners against the deal said the automaker would use metal smelted with greenhouse-gas-heavy coal-fired energy. Hyundai had originally signed an agreement with the company in 2022 to reduce its carbon footprint by using more sustainable and recyclable materials, like aluminum, in its vehicles. However, using coal to smelt the materials triggered a campaign by a climate activist group, Kpop4Planet. Thousands of fans joined the call to ditch the deal, forcing Hyundai to back down in the face of a potential public relations disaster. Hyundai Motors says it is ending its non-binding memorandum of understanding with Adaro at the end of 2023.

The real-world emissions of PHEVs are dependent on how often they’re plugged in and driven on electric power, the study noted.

Kpop4Planet originally told Reuters that the campaign “is the victory of thousands of K-Pop fans who genuinely care about the climate crisis, especially in Indonesia,” adding that it is monitoring Hyundai’s sourcing of materials for manufacturing.

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“I’m not a businessman, but my wife has a business diploma and has been working with me for 20 years. She’s definitely my support system. During the pandemic, she was a key part of helping to keep everything together.”

ON THE CUTTING EDGE

For Mike Nichol, General Manager of Simplicity Car Care Airdrie, creativity is at the heart of collision repair

Story by SARAH PERKINS

Survival, by its very definition, is the act of continuing in the face of often difficult circumstances. More than just doing what is necessary to get by, survival is an act of perseverance and dedication that at its very foundation, demands a heightened level of invention and ingenuity.

For Mike Nichol, general manager of Simplicity Car Care Airdrie in the Calgary, Alberta region, overcoming the challenges of the Covid-19 pandemic has in turn, presented opportunities to be at the cutting edge of technology, customer interaction and most importantly, the chance to develop the creativity to not only survive, but thrive.

When looking at Mike’s journey in the collision repair industry, he commented that growing up, he knew he didn’t want to work a job where he’d have to spend the day in an office.

“I knew I wanted to do a trade, but I didn’t know which one at first—although I had always had a love of cars. I knew for certain that I wanted to work with my hands.”

After speaking with his uncle, who was the head mechanic at a dealership in Winnipeg at the time, Mike decided to take a chance on a career in autobody.

However, having applied to over 30 shops in the Calgary area where he is from with no success, Mike then planned on moving to Saskatoon, Saskatchewan to attend the Saskatchewan Institute of Applied Science and Technology (SIAST), now known as Saskatchewan Polytechnic, for their pre-employment program.

But, after registering for the program, Mike’s attendance was instead interrupted by a job offer at a high-end facility in the area that was “willing to take a chance on someone new.”

“I literally started from the ground up. I started by sweeping floors and then was mentored by a journeyman working at the shop who had to have been 70 years old at the time.”

“He taught me so many things about the industry,” Mike told Collision Repair magazine. “He even taught me some lead work and automotive restoration. I really think it’s valuable to have different generations and cultures in the workplace; it helps to create a community and share knowledge.”

From here, Mike’s collision repair journey included working at another shop in Calgary as well as attending SIAST, where he received the top apprentice award for refinishing and was also the first student to win the Dean’s award in both refinishing and collision repair.

After completing his apprenticeship in 2004, Mike knew he wanted to be a shop owner, and soon after this, opened his first independent business in Calgary in 2006.

Then, in 2022, Mike made the decision to expand his collision repair journey even further by joining the Simplicity Car Care franchise at the Airdrie location.

“I had both locations, the one in Airdrie and the one in Calgary for about a year before selling my first shop and going all in on Airdrie. Then, after two years of building up Airdrie, Covid hit and everything just died.”

Like so many during the pandemic, Mike saw business grind to a halt in the wake of the lockdown. Where before, Simplicity Car Care Airdrie had ten dedicated employees, during the pandemic, this number fell to just Mike and his wife, Cathy, working the shop.

“During the pandemic, I did what my wife and I called ‘freetails,’ which is where I would do free details for first responders in

the community. I would advertise on social media that I was looking for something to do, and doing the work for first responders felt like a good way to take part in a community initiative.”

“I have some family here in Airdrie, but even still, the sense of community here is strong, and so it was important to me to be able to contribute to the community while also still doing what I’m passionate about.”

The sense of community is also what originally drew Mike to the Simplicity Car Care banner in 2022.

“When we originally joined Simplicity, I felt like it would be a good fit for us because of the support and positivity that the franchise provides. We’re still part of the franchise but we have room to add our own touch and make our own choices.”

As a result, when asked what his biggest challenge has been so far in the industry, Mike was quick to state the pandemic. However, through the help of support systems like Simplicity, his wife and other members of the industry—such as Lenny Houweling, President of Kaizen Initiatives—he was also quick to stress that his biggest accomplishment has been survival.

“I’m not a businessman, but my wife has a business diploma and has been working with me for 20 years.

“She’s definitely my support system. During the pandemic, she was a key part of helping to keep everything together.”

“Lenny Houweling also really helped us out. He came to the shop one day and saw that we were struggling. He helped us to build up our process and without him, I don’t think we’d still be here.”

And, just as survival is a drive to contin-

ue forwards even in the face of difficulty, after three months of performing “freetails,” slowly, over time, Mike was able to bring back everyone who left due to the pandemic.

Now, flashing forwards, and Simplicity Car Care Airdrie is a staff that is 17 members strong.

Having overcome the challenges of the pandemic, and in continuing to recover from the aftereffects of the lockdown, Mike has in turn created a space where survival in the industry is not just a matter of completing the work that needs to be done, but is a chance to have fun and connect with those who help make the business a success.

Just look at Simplicity Car Care Airdrie’s social media, and you’ll see Mike and staff doing everything from event updates to crafting their own music video.

“We don’t have any social media person, we just learn as we go and see what works. It’s a homegrown project, but for us, social media is all about having fun and telling the story of what we do, as well as our community connections.”

Even with the industry’s ongoing talent and labour shortage, Mike is seeing positive responses to the shop’s promotional work both from clients and partners to prospective employees alike.

“I had someone the other day who had just finished his redseal in Manitoba come to the shop just to say that he had seen our online presence and reviews and wanted to be a part

Even with the industry’s ongoing talent and labour shortage, Mike is seeing positive responses to the shop’s promotional work both from clients and partners to prospective employees alike.

of it. With the industry currently looking to attract young talent, we’ve found that being active and creative on social media is a great way to connect with the younger generation.”

In embracing technology, Mike also told Collision Repair that he is beginning to dabble in using artificial intelligence to help with some of his social media projects, although he’s “by no means an expert.”

“I grew up with Terminator and as part of a generation that is just on the cusp of social media, and so some of the current tech out there is kind of daunting, but it’s also incredible what it can help you accomplish if you’re using it right.”

Similarly, in continuing to look towards the future, Mike said that while nothing is set in stone, he’s excited to continue “building the Simplicity Car Care Airdrie brand locally, doing more for the community and working on being a true staple.” Continuing to be active and inventive on social media is a key part of future plans.

Alongside the shop’s creative success, for Mike, “sustainability is also key.”

“The people around you and your team

are always the biggest contributors to success and this is closely followed by the processes that you put in place. I feel that sustainability is also important and this is something that the Simplicity brand also advocates. We’re excited for the future more than ever now.”

In this way, as Mike and his team show, collision repair goes far beyond just the skills needed to return a vehicle to road-worthy conditions. Like all skilled trades, collision repair is built on a foundation of tenacity, and it is through this ability that repairers not only advance their careers but also contribute to the overall growth and integrity of the industry.

While Mike may have originally set out to simply avoid working in an office setting and to be able to work with his hands, through continuing to persevere, he has come to work in a space far larger than its initial conception. In setting out to work with his hands and embracing the trades, Mike has also chosen to work in a community that as he puts it, is “tight knit” and more than ready to participate in acts of skill and creation that continuously strive for both endurance and excellence.

The Simplicity Car Care Airdrie team, who Mike says are always the biggest contributors to success.

ANSWER THE CALL

AIA Canada emphasizes industry collaboration, conversation at 2024 National Conference

Tkey messages and takeaways from the Automotive Industries Association of Canada’s National Conference this past April. But some serious industry-wide conversations need to happen before we get there.

On April 23 and 24, 2024, AIA Canada hosted more than 200 automotive aftermarket industry representatives for its annual conference. Topics on the docket included some heavy-hitters, like solutions to the skills shortage, profitability in the current market, the challenges we’re facing as electric vehicles gain a bigger share of Canada’s vehicle parc and more. The event was jam-packed with useful information, thoughtful opinions and concrete data to paint the picture of our future.

Here are Collision Repair mag’s takeaways.

EMPHASIZE THE OPPORTUNITIES

Current industry recruitment methods are not inspiring younger generations, according to Kevin Weaver, President and CEO of Ontario’s Georgian College.

He told attendees of the overcoming labour market challenges in the industry panel that we have to inspire prospective employees “young, before they develop a bias toward a university education.”

Sylvain Seguin, president of Fix Network Canada, emphasized that the industry needs to do a better job at framing a career in trades like collision repair and auto service as a “lifelong solution.”

“From appraiser to owner, to sales or network or supplier representative…there are so many opportunities that we need to inform people of.”

He added that further initiatives need to be directed toward parents who may turn their noses up at the idea of their kid working in a bodyshop.

“The visual that some parents may have, that their child will be working in a dusty,

dirty facility…it’s not like that anymore. I look at today’s trade and see a better career than what I entered 35 years ago.”

Additional panellists Alan McClelland, dean of Centennial College’s School of Transportation and Shannon Spano, VP of Sales for Wakefield Canada, agreed that there’s no “silver bullet” or easy answer, and all verticals of the aftermarket need to work together to achieve a skills solution.

Brad Shaddick, Bill Hay and Jason Yurchak awarding Hay with the 2024 AIA Canada Distinguished Service Award.

Mike Kaplaniak, Uniparts O.E.M; Claudio Chidio, Fix Auto MSO; John Donald, Uniparts O.E.M.

“We need to frame a career in the automotive aftermarket as a lifelong solution.”

— Sylvain Seguin, President, Fix Auto Canada

Jay Hayward, CSN Collision Centres, and Koos Reineking, Lift Auto Group.

Darren Heise, PBE Distributors and Mark Huisman, BASF Canada.

Shamsia Quraishi and Chloe Devine Drouin, AIA Canada, with PA Bisson, Fix Network Canada.

Chantal Cox, Simplicity Car Care Watford; Stuart Klein, AIA Canada.

Jeff Labanovich, Fix Network Canada; Claudia Morgillo, Fix Auto MSO; Daryll O’Keefe, Fix Network Canada; Gloria Mann, Media Matters; Claudio Chiodo, Fix Auto MSO; Sylvain Seguin, Fix Network Canada.

THE INDUSTRY’S BALANCING ACT

During a special live recording of the Curbside Chat podcast, Sabrina Thring, Driven Brands’ collision group brand president told the audience that there’s an ongoing conversation about the collision industry’s balancing act.

“You have a disconnect between the OEs, the insurers, the shops,” she said. “At Driven, we spend a lot of time on focus groups, understanding profitability in the current situation and how we can continue to make money in this changing market.

“Pleasing the customer, the OE, the insurer and your staff—all with the bottom lines we’re getting. That’s a big topic of discussion amid our network right now.”

OPEN YOUR MIND

Artificial intelligence was another highly discussed topic.

During the live podcast recording, Paul McCarthy, president and CEO of MEMA Aftermarket Suppliers, said, “If you’re not using AI in your sales or marketing, you’re working too hard.”

Doug Stephens, founder and CEO of Retail Prophet, emphasized the impact AI has on customer experience and expectations. He touched on how artificial intelligence is already widely used in retail settings—such as in restocking tools using AI-driven vision to mark empty shelves; AI tools that companies like Starbucks use to customize and cater to a personalized customer experience or cameras that pick up known behaviours to flag potential thieves or nefarious characters.

Stephens also noted that the automotive industry could be at risk when it comes to AI tools that mimic people’s appearances or voices.

“What if AI impersonates your customer, and that AI tells you that they [the customer] are sending someone else in to pick their car up? What do you do then?”

IN THE HOT SEAT

AIA Canada welcomed its new chair at its National Conference, and it’s a familiar face to the collision industry—Ryan Bruno, president and CEO of CSN Collision Centres. Collision Repair magazine spoke to Bruno at the event to hear how he plans to shake things up at AIA Canada. Check out our interview for more details on the organization’s future efforts for the collision industry.

“Pleasing

the customer, the OE, the insurer and your staff—all with the bottom lines we’re getting. That’s a big topic of discussion right now.”

— Sabrina Thring, Brand President, Collision Groups, Driven Brands

Ryan Bruno of CSN Collision Centres has been named incoming chair of AIA Canada.

Automotive journalist Lorraine Sommerfeld sat down with Paul McCarthy, President and CEO, MEMA Aftermarket Suppliers; Sabrina Thring, Brand President, Collision Group, Driven Brands; and Chris Kinghorn, VP of Strategy and Growth, UAP Inc., to record a live session of the Curbside Chat podcast.

If you’re not using AI in your sales or marketing tactics, “you’re working too hard,” said Paul McCarthy, president and CEO of MEMA Aftermarket Suppliers.

Doug Stephens, founder and CEO of Retail Prophet, emphasized the pros and cons regarding the use of AI in the automotive aftermarket.

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BRUNO ON THE BOARD

Ryan Bruno named Chair of AIA Canada Board of Directors

Ryan Bruno, president and CEO of CSN Collision, is a familiar face to the Canadian collision sector and automotive aftermarket in general. In the wake of his appointment as Chair of the Automotive Industries Association of Canada (AIA Canada) Board of Directors, Collision Repair magazine sat down with Bruno, and Jean-François Champagne, president and CEO of Automotive Industries Association of Canada (AIA Canada), to discuss how Bruno will bring his expertise to the role.

Learn more about AIA Canada’s role in the automotive aftermarket landscape, plus Bruno’s plans for his new position in the following pages.

CRM: Jean-François, can you explain the role that the AIA Canada Chair plays? What are their responsibilities? Some of our readers may not understand the hierarchy/role distribution.

JFC: The Board of Directors of AIA Canada is responsible for setting the organization’s strategic direction and overseeing its activities.

The Board appoints its Executive Committee annually and that includes second vice chair, first vice chair, chair and past chair.

The Chair of the Board works closely with the President and CEO to set the agenda and organize the work of the Board.

We act as the official spokespersons for AIA Canada.

CRM: Excellent. So, what made Ryan the right pick for the role of AIA Canada Chair right now?

JFC: Ryan was elected to the Board as a Director in 2020 and demonstrated his commitment to AIA Canada and the work of the Board.

He has been a member of our Audit and Finance Committee and has chaired the Collision Repairer Council.

He was appointed to the Executive Committee as Second Vice Chair in 2022, First Vice Chair in 2023 and this year, into the Chair role until the next annual general meeting in the spring of 2025.

In short, he has gained the respect, knowledge and skills needed to be an effective Chair of AIA Canada.

From a collision perspective, Ryan follows in the footsteps of Larry Jefferies of CARSTAR and Tony Canade of Assured Automotive, who were each Chair of AIA Canada in 2005 and 2015, respectively.

CRM: Ryan, Jean-François—what are some top-of-mind issues the Board are discussing/ facing right now? Can you explain how you’re planning to tackle them, or any plans of action or discussions taking place?

We have three key areas of focus right now, along with a multitude of other projects. But, the top three challenges we seek to tackle are:

1. Mitigating the labour shortage via improved I-CAR Canada training delivery, a released Labour Market Research Report, and the completion of two successful rounds with the Government of Ontario funded Skills Development program.

2. Access to information and competitivity - ensuring a competitive marketplace without undue market dominance, via the Competition Act.

3. Grassroot engagement: ensuring AIA Canada members and industry stakeholders are effective ambassadors for our industry.

“AIA Canada has a rich history of serving the auto care sector, also known as automotive aftermarket, in Canada. As Chair, I plan on leveraging my background to continue down that path.”

— Ryan Bruno, president and CEO, CSN Collision and Chair of AIA Canada Board of Directors

CRM: Ryan, what do you plan to bring to the role? How do you plan to use your expertise?

RB: AIA Canada has a rich history of serving the auto care sector (also known as the automotive aftermarket) in Canada. As Chair, I plan on leveraging my background to continue down that path. My role as a facilitator at the Board level ensures that we are challenging ourselves and asking the right questions to bring continuous positive change to our industry.

“In short, Ryan Bruno has gained the respect, the knowledge and skills needed to be an effective Chair of AIA Canada.”

— Jean-François Champagne, president and CEO, AIA Canada

CRM: Ryan, you have a wealth of experience from your career in collision repair, not to mention your familial connection to autobody. How do you believe both of these experiences will inform your leadership as Chair of AIA Canada’s Board of Directors?

RB: I have strong ties to the collision sector, going back to my childhood, but I have also been fortunate to work in other industries. Through my experiences in the collision repair industry and other industries, I have learned that there are many different perspectives that are all valid.

The automotive aftermarket is a large industry that covers mechanical, collision, glass, distribution, manufacturing, supply chain, etc. As Chair, a key part of my leadership will be ensuring that I understand the different perspectives across our industry and that we are sharing those perspectives to continuously improve our industry. For example, the collision and mechanical sectors have very different market dynamics, but we can both learn from what the other sector does well.

CRM: With your collision industry background, a lot of readers will be excited to see a familiar face as Chair. How do you plan to give a voice to collision centres during your time as Chair?

RB: AIA Canada has strong ties to the collision industry through past chairs (Larry Jeffries and Tony Canade), and oversight of I-CAR Canada and CCIF. However, there is an opportunity to improve engagement with collision centres.

For example, AIA Canada has substantial resources to advocate on behalf of the automotive aftermarket, including the collision sector, but if we (collision repairers) are not engaging with AIA Canada, it makes their job difficult.

As Chair, and in my role at CSN Collision, I have been seeking opportunities to improve the engagement between collision repairers and AIA Canada, so that AIA Canada can be more effectively work to improve conditions in our industry. I see my competitors doing the same, and I think that is great.

CRM: Lastly, how do you envision the initiatives and goals of the AIA Canada Board of Directors evolving under your leadership? What outcomes or achievements would you like to see during your tenure as Chair?

RB: To be practical, the initiatives and goals will not change during my one-year term as Chair. However, by the time my tenure on the Board ends, I will have been a Director for six years, and for four of those years, I will have been on the Executive Committee.

It’s the six-year time frame that really allows me to shape the direction of AIA Canada together with the other members of the Board. Like running a collision centre, it’s a team effort.

However, when I get to the end of my term, I would like to be able to look back and say that we pushed ourselves to embrace the change that is coming in our industry. I would also like to see more interaction between AIA Canada and collision repairers. If we make progress in those two areas, our industry will be headed in the right direction.

Ryan Bruno, president/CEO CSN Collision Centres and Jean-François Champagne, president of AIA Canada.

REGARDING RECYCLING

Modern market presents the perfect storm for auto recyclers + other takeaways from Canada’s largest gathering of auto recyclers

The Ontario Automotive Recyclers Association (OARA) held its annual event at the end of March, breaking records for attendance and sparking compelling conversations between various verticals of the automotive industry. Key topics featured in this year’s event were electric vehicles, the use of green recycled parts, profitability, implications of technology and AI in the workplace and more. Check out our highlights on the following pages.

Story by ALLISON ROGERS

Natalie Miller, Miller’s Auto Recycling, accepts her recognition–a signed memorable edition of her Canadian Auto Recyclers 2024 cover, where she was featured with her cousin, Chris.

The OARA pre-event included a roundtable on the use of green recycled parts. In attendance: 30 Ontario auto recyclers, 12 out-of-province auto recyclers, 13 insurers, 20 collision repair representatives and 34 service providers.

The overall sentiment from the day— there are plenty of ways for auto recyclers to leverage their business models right now, given local and global parts supply issues, environmental social governance (ESG) goals from big industry players and more. The goal, as noted in OARA’s Green Recycled Used Parts research paper: to educate consumers, collision repairers, insurers and other used parts customers on the benefits, safety and

usage of genuine OE green recycled parts.

Speakers included Paul Prochilo of Simplicity Car Care, who discussed his network’s commitment to net-zero initiatives and its impact on bottom lines. He added that, as of March 21, 36 Simplicity Car Care locations have enrolled in “PAS 360,” a global measurement for carbon neutrality.

“Close to 70 percent of your company’s carbon sits in supply chain,” said Prochilo. “Between 10 and 15 percent lies in how you actually strategize and use your parts.”

He advised collision centres take steps to become early adopters on the environmental social governance (ESG) front to position themselves as industry leaders.

Ryan Mandell of Mitchell International told the roundtable audience that auto recyclers have a perfect storm to reap the benefits of the current ESG trend.

“There has never been a better time to be an auto recycler,” he added, though getting there won’t be a breeze.

“Accidents are the same as they’ve always been, but the vehicle and parts required for repair...that’s entirely different.

To close out the pre-OARA presentation, Sergo Segreti of Intact Insurance issued a call-to-action and advised that the industry needs to work on education on the implications of green recycled parts usage to paint a clearer picture.

Paul Prochilo of Simplicity Car Care is a firm believer that “net zero” is synonymous with “lean.”

Jeff Schroder of Car-Part.com was just one of dozens of audience members to deliver their feedback during the roundtable presentations.

Ryan Mandell educated recyclers on the complexity of modern repairs, highlighting that sensors and bumpers are some of the most-replaced parts due to ADAS sensitivities. Sergo Sergreti said that most parts returned to recyclers are due to quality concerns or in discrepancies regarding the description versus actual part.

OARA

Check out the flickr album

This year’s Convention and Trade Show broke records, with more than 50 trade show exhibitors and 400+ attendees at the Hilton Toronto/Markham Suites Conference Centre.

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The Passionate Parts People

The story of Regina Autobody (R.A.B.) first began all the way back in 1924 through the vision of Russ Karels who opened the first dedicated collision repairer in Western Canada. Flash forward one hundred years later and, while the auto repair industry may look very different, Regina Autobody continues to deliver on its core values of integrity, honesty and a passion for cars. In order to celebrate Regina Autobody’s 100-year anniversary, Collision Repair magazine sat down with Managing Partner, Mike Mario to discuss the ins and outs of both a century worth celebrating as well as a future to look forward to.

IN THE BEGINNING

According to Mike Mario, the journey of Regina Autobody first began in 1924 when Russ Karels opened the business as the first dedicated collision repair shop in Western Canada.

“While we don’t know the exact date that the shop opened,” Mario noted, “we always give out June 29, 1924, which was the day our dad George Mario was born. At the time, the bulk of (automotive) business in those days was as a blacksmith shop and Regina—only second to Oshawa—was home to a General Motors second assembly plant that was building Chevrolets.”

“In the late 30s, Mr. Karels brought on a partner by the name of Clarence Thompson. After Mr. Karel’s retirement, Art Egner became Mr. Thompson’s partner and my dad, George Mario and his brother Tony Mario were technicians. In 1965, my dad purchased shares alongside Mr. Egner’s son, Dave.”

A CENTURY CELEBRATION

Regina Autobody celebrates 100 years of collision repair service

Kaylyn Hildebrand, owner Regina Autobody.

In December of 2017, Chris retired and then Greg followed in 2018, passing his shares on to his son Chad Mario (left). Mike (right) has recently begun to pass shares to his own son Matt and a long-time teammate, Kaylyn Hildebrand.

Matt Mario, owner Regina Autobody.

In the 1990s, equal shares of R.A.B. were sold to Mike, Chris and Greg Mario and the business successfully transitioned to its second generation. When asked by Collision Repair magazine what drew him to the industry, Mario described how the choice was really a no-brainer since he was born into what was, at that point, already decades of automotive history.

“The fact that my dad was the owner at R.A.B. and I pretty much grew up here, meant it was the only career that I had in my sights except for a small yearning to join the RCMP. I worked at the shop throughout high school and would try to arrange my classes so I could go to school in the morning and work at the shop in the afternoons.”

“I graduated high school in 1979, and in the fall of that same year, I started my apprenticeship courses at Saskatchewan Polytechnic and got my journeypersons in 1982. I worked 10 years repairing vehicles until I moved into the parts department. Then, in 1990, my father began to sell equal shares to myself, and my brothers Chris and Greg.”

THE PRESENT

When asked by Collision Repair what industry trends he’s experienced in recent years, Mario commented that while changes to vehicle manufacturing and technology mark some of the “biggest disruptors in the history of collision repair,” he continues to find the passion and skill of young technicians motivating.

“It still inspires me how quickly the young technicians become efficient. Since the early 90s, R.A.B. has shown our new techs career paths that they can choose from in either the metal department or refinishing department. Now, with today’s vehicles, this trade has become more diverse than ever.”

Despite ongoing challenges related to the talent and labour shortage as well as the increasing complexity of vehicle repair, for Mario, “the bright spot remains that we have access to training at our fingertips.”

Specifically, for Mario, after so many years in the business, continuing to adapt to changes is a matter of building a strong network of knowledge and community connections.

“We’ve adapted over the years by engaging in lots of reading, networking and through

the friendships that we’ve created through attending industry events,” Mario said. “Another way is by visiting shops across Canada. We always learn something new each and every visit.”

THE FUTURE

In looking towards the future, Mike Mario hopes to continue creating a culture of world class repairs so that Regina Autobody can succeed for the next 100 years.

“With our built in Quality Verification and Learning Opportunity forms that follow every vehicle through the shop, it becomes an everyday mindset that every repair needs to be ‘world class.’ After this many years in our journey, it is a culture that is ingrained in our team. We use the analogy of a track relay team and passing the baton to the next person to make it as seamless as possible.”

“In December of 2017, Chris retired and then Greg followed in 2018, passing his shares on to his son Chad Mario. I, recently have begun to pass shares to my own son Matt and a long-time teammate, Kaylyn Hildebrand. While I won’t be around to oversee the business for the next 100 years,

our family recently had three grandsons, so who knows.”

“When I think back on the journey so far, the best experience I can think of is learning the numbers on how to run a successful business. So many members in the industry have helped contribute and we wouldn’t be where we are today without them. From 3M seminars in the 80s and 90s, to Kos and Ton Reinking who showed us what true quality looks like when they introduced us to Sikkens in the early 80s, to people such as Ian McIntosh and Glenn Hickey, all of our connections over the years have helped influence our success.”

“Another moment that really stands out for me is getting to be a part of the beginning of the Canadian Collision Industry Forum in the 90s. Being able to be connected to the industry and to take part in discussions is something that helps everyone stay ahead of the game. Overall, R.A.B. and its team have accomplished so much. We’ve spent years focusing on developing our facility and I can’t wait to continue building on our process so that these strong foundations can one day, hopefully, be passed on to the fourth generation.”

CHEERS TO 100 YEARS!

“Regina Auto Body was one the key founders of the Saskatchewan Association of Automotive Repairers back in 1992. Greg, Chris and Mike were integral parts in the formation of a Saskatchewan provincial association. Their leadership continues to this day in the next generation of the Mario family. We are so happy for them at their 100th anniversary and wish them another 100 years!”

— Tom Bissonnette, director, SAAR

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A GLOBAL PERSPECTIVE

Repairers share insights at IBIS Global Summit in Rhodes, Greece

The International Bodyshop Industry Symposium (IBIS) held its flagship event, the IBIS Global Summit, in mid-May. This year’s event had the stunning backdrop of Rhodes, Greece as key delegates from the global collision industry discussed top-ofmind challenges facing the collision repair industry around the world.

Discussions focussed on the expanding car parc and increasing age of vehicles on the road; electric vehicle accident rates and severity; the ongoing skills shortage and much more.

Almundena Benedito of GiPA Group revealed that accidents in the EV sector are rising when compared to internal combustion engine (ICE) vehicles due to two unexpected factors: the near-silent operation of EVs and their rapid acceleration capabilities. These characteristics contributed to a higher rate of collisions, as both pedestrians and drivers struggle to anticipate the movement of EVs.

Day two of the symposium also addressed

the shifting dynamics within the global repair industry. There was a clear trend towards polarization between large and small repair shops. Notably, Mid-sized shops were reportedly increasingly exiting the market due to the high costs associated with training and equipment upgrades.

Frederick Karlsen, CEO of Intakt Bilskade in Norway, specifically pointed out that while smaller shops in remote locations might continue to operate, there would be a growing necessity to transport vehicles to larger hubs for certified repairs.

In the afternoon, a session titled “It’s a Question of Talent—How Are We Really Doing?” addressed the technician and labour shortage that remains the global repair industry’s biggest quality and capacity issue.

To discuss the initiatives and programs in place that are helping with talent attraction, there was a presentation by John Wood of Career Grandmaster, followed by a panel discussion featuring Trenton Dambrowitz

from Halo ARC Ltd., Michael Massey FIMI from 3M, Dave Reece of School of Thought (Automotive) and Roar Solberg from BASF.

During the presentation, Wood noted that “hiring and retention matter because bad recruitment typically costs you three times that employee’s salary, as well as impacting team morale, management times and business loss. The four key pillars of effective recruitment are authentically telling your story, being consistent, staying proactive and showing mutual benefit.”

The day also saw a session focused on the rapid advances in 3D printing of automotive parts and the progress the 3D in Auto Task Force has made since its launch at IBIS USA last year.

Task force lead, Harold Sears, spoke about the group’s progress and announced the launch of a new 3D printing business, “Auto Additive.” According to Sears, this new venture is designed to supply OEMcompatible 3D-printed parts that can be used by collision repair shops.

Michael Macaluso was the recipient of the Lifetime Achievement award for his extensive contributions to the industry.

Story by DARRYL SIMMONS

REPAIRER RECOGNITION

Two incredible awards were presented at this year’s IBIS Global Summit. The first, an Outstanding Achievement Award was given to Jason Scharton, senior manager of global expertise delivery at 3M. Over his nearly 20-year career with the company, Scharton has excelled in multiple engineering roles—mechanical facilities engineer; division project engineer; automotive OEM application engineer and more—and has provided critical insight for industry members. He has served in global roles at 3M since 2006, focussing specifically on OEM repair solutions and the education of the up-and-coming workforce.

Canada’s own Michael Macaluso, group president and executive vice president of Paint, Collision and Glass for Driven Brands, was the recipient of the Lifetime Achievement award. Macaluso has served as president of CARSTAR Canada; president of the Driven Brands Collision Group and was most recently announced as the head of Auto Glass Now, Driven Brands’ glass division.

“IBIS has been a critical part of our success in CARSTAR and other brands,” said Macaluso at the event in Rhodes, Greece. “We have been attending IBIS for more than 15 years as an organization.

“For me, it’s a great chance to learn, grow and, most importantly, network with key leaders across our entire supply chain, globally. That matters in this business—we’re a global business where change is happening so, so quickly. Why not learn from what other countries across the globe are doing to tackle the challenges ahead, as well as capitalize on those challenges for the betterment of the business?”

Please join Collision Repair magazine in congratulating Scharton and Macaluso on these incredible achievements.

Jason Scharton of 3M was the recipient of the Outstanding Achievement award.

FOR WORLDWIDE CONSIDERATION

Canada’s insights for IBIS Global Focus report

Story by ALLISON ROGERS

As the Canadian media partners of the International Bodyshop Industry Symposium (IBIS), Collision Repair magazine was once again asked to provide a Canadian perspective on the industry.

The IBIS Global Focus Report brings market intelligence from its industry parnters, gathering data insights and anecdotal evidence from its media partners across the globe. The last IBIS Global Focus report was published in 2020. You can find Collision Repair’s answers on the following pages.

What is the current state of play in your domestic repair sector and the supply chain?

Since Canadian COVID restrictions continued well into 2022, the industry faced longstanding effects of stay-at-home orders. Collision repair was deemed an essential service and disruption to general operations were limited, though kilometres driven decreased significantly.

Parts inflation and higher repair costs—from vehicle repair complexity—have allowed for increased sales, though profitability remains a concern.

Repair times remain a major issue, with some facilities booking repairs up to six months ahead; although improvements are being made in 2024. Material cost increases and worries concerning supply chain and timely parts deliveries persist due to ongoing tensions in the Red Sea.

What are the three biggest worries for bodyshop owners and managers in your market?

TRAINING

Vehicle complexity has raised training accessibility and cost concerns for facilities. Canada now has its first dedicated OEM training facility, in collaboration with Volkswagen Group Canada and the Canadian Welding Bureau, near Toronto, Ontario. The facility offers its space and equipment in a welding

certification program in partnership with AIA Canada. Additionally, 3M’s Skills Development Centre in St. Paul, Minnesota, is accessible to Canadian professionals seeking collision repair training, among other programs and opportunities.

STAFFING/SKILLS SHORTAGE

Recruitment, retention, and the skills shortage continue to pose challenges in the repair industry. According to a report by AIA Canada, 65 percent of mechanical and collision shop owners saw an increase in technician turnover in 2023, with nearly half of the technicians leaving for higher-paying jobs. AIA Canada also noted 13 percent of those who left the repair sector transitioned to construction, where they earned an average weekly income of around CAD$1,483, compared to approximately CAD$983 per week in auto repair and maintenance.

PROFITABILITY CONCERNS

Due to repair complexity and other factors, the issue of collision centre profitability has been acutely raised in recent months. This extends to concerns regarding repair versus replace; insurance adjusters tend to opt for repair, where collision centres are keen to follow OEM guidelines and not repair certain parts due to ADAS concerns, among others.

Has support for bodyshops from the OEMs, insurers and other work providers improved/ worsened over the past year?

Relationships and tensions between collision centre partners and shops are a heavily discussed topic. The Right to Repair bill to allow facilities access to OEM information, as well as customers the right to choose a repair centre, is still processing through the Canadian House of Commons.

The insurance landscape has largely remained the same, with conversations circulating on how to approach claims processing in a way that highlights the extreme complexity of the modern car.

How are bodyshops in your market attracting new talent? And what more can the sector do to bridge the skills gap?

Canadian collision businesses employ grassroots strategies to attract new talent, focusing on strong local reputations, high school recruitment, job fair participation, and hosting community events. They also establish partnerships with vocational colleges and skills organizations to access emerging talent. Increasing labor rates to address the skills shortage is a widely discussed solution, as nearly half of technicians who left the trade in 2023 sought higher-paying positions. The industry recognizes technological advancement, aiming to promote the complexity and appeal of working on modern vehicles to enhance interest among youth.

What industry trends (positive or negative) are on the horizon this year?

Calibration and ADAS capabilities, whether in-house or outsourced, are a priority for many shops. Electric vehicle repair is also a pressing issue, with Canadian EV repairable claims frequencies increasing by 40 percent in 2023. Collision centres are actively seeking training and information to ensure safety and profitability during the shift to EVs.

Insurance providers are adopting more telematic and technology-based features to automate processes, while collision centres aim to optimize operations through automation and specialized tools.

Profitability remains a key topic of discussion among collision centres nationwide.

THE EXPERT EDGE

AkzoNobel event focuses on profitability, human resource efforts, four-day workweek and more

AkzoNobel hosted approximately 400 industry attendees at its Collision Industry Experts Event (CIEE) in late April. The crowd of North American collision repair leaders gathered in sunny Orange Country, California to focus on topics of the future centering around human resources topics, finding your profitable edge and navigating complexity of modern repairs.

“We had AkzoNobel collision centres and non-AkzoNobel facilities in attendance,” Flavio Battilana, network key account manager for AkzoNobel told Collision Repair. “There was nearly one billion dollars in industry repairs represented.”

Canadian representatives from LKQ Canada, CSN Collision Centres, Certified Collision Group and Color Compass were in attendance.

Story by ALLISON ROGERS

Battilanna said attendees walked away with a wallet of new knowledge on how to face the future.

The event featured more than 400 attendees from across the industry. Nearly one billion dollars in industry repairs represented.

“What really stood out about this year’s event was the threshold of our ‘industry expert speakers,’” explained Sue Jaszkowski, marketing communications rep for AkzoNobel.

“Only four of our event speakers were not AkzoNobel employees.”

Battilana confirmed that plenty of attendees grasped immense value from the event.

“That’s the feedback I received from collision centres. That, in every presentation, there’s always a takeaway for the business owners.”

He also said this year’s event stresses AkzoNobel’s position as more than a paint provider.

“Yes, we supply paint, but we’re more than that. We are your business partner. We’re a community that focuses on various areas of the business to help our partners achieve the utmost future benefits.”

Next year’s AkzoNobel CIEE will take place Spring 2025 in Texas.

AkzoNobel made a point to emphasize its position as more than a paint provider at this year’s CIEE.

Flavio Battilana and Dustin Warren, AkzoNobel, with Michelle Sullivan, Certified Collision Group, and Thomas Crawford, AkzoNobel.

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A pillar of the collision repair industry TO TIM MORGAN

Tim Morgan's mind is a library of collision repair wisdom. After nearly 50 years in the autobody industry, Tim has held almost every auto repair tool you can think of—and helped develop a lot of them, actually. Not to mention the roles he's served in, from welding on production floors to teaching protégés proper techniques across the globe.

This past April, Tim departed his most recent role and is reflecting on his career thus far. We spoke to the subject expert earlier this spring to see what he anticipates is around the corner.

Catch a glimpse of our conversation with this visionary mind below—and be sure to take notes.

AN ENTREPRENEURIAL MIND

Tim's never been one to sit still. As of late, he's been busying himself with plasma cutting, and had just finished a cut upon answering the phone.

"It's a big plasma table.”

His entrepreneurial spirit is a big part of what drove Tim's career. At the end of high

school, when asked by a guidance counsellor what was next, Tim told them he was keen to pursue autobody. They shook their head and said, "No. You're too smart."

"I had to get my parents in there to convince them otherwise," he added.

Tim first worked for a neighbour but, by the time he was 19 years old, he was managing a bodyshop for a Ford dealer. By the time he turned 21, he owned his own facility.

"I was a go-getter. From the time I was 14 years old until I graduated high school, I always had a job sitting in my parents’ garage, something I was tinkering with. It eventually got to the point where I had enough experience and initiative to start my own business."

From owning his own facility, Tim went into education to spread his passion for the industry. He was the director of Ohio Technical College in Cleveland, Ohio, which offered a sprawling 50,000 sq. ft. collision centre to its students. The year Tim took over, there were 10 students enrolled. When he left three years later, there was a class of 52.

"When you looked at the students that were leaving that program, you could see

they were truly happy with their education. When I arrived, there wasn't a lot of handson work happening, but lots of theory. I said, 'No, we need real cars. We need to be showing students how to fix real damage.'"

Tim had a hand in opening the first-ever I-CAR welding site east of the Mississippi during his tenure with the business. His talents caught the eye of Ron Kuhn, director of I-CAR business development at the time, who connected him with Larry Carter at Car-O-Liner.

Tim was with Car-O-Liner for 14 years, extending his talents to various roles. When he departed the company, he was the global training technical manager.

"I got to spend a lot of time in foreign countries, especially in Asia. I worked to change the training and education processes in India, Indonesia, Thailand, China and Malaysia.”

"I recall once, in China, training a gentleman who took care of his entire extended family at home. He was welding without a helmet. I asked him how he planned to take care of his family when he's blind—I didn't know if I got through to him. But when I

Industry veteran Tim Morgan has been immersed in the industry for nearly five decades. “I started in this industry when I was 15. I’m 62 now, so you do the math,” he joked to Collision Repair.

Story by ALLISON ROGERS

returned six months later, he made sure to get that helmet."

In the early 2010s, Spanesi approached Tim to assist in developing its American business. Spanesi Americas launched in 2013. By January 2024, the company had exceeded more than US$60 million in sales.

"We grew a distribution network; a training network. Worked with OEMs to get equipment certifications...we did a lot of great things for our industry."

THE FUTURE OF BUSINESS

Tim's experience has some of the widest breadth you'll find in the industry. He holds wisdom that stretches from the production floor to closed-door meetings with OEMs and everything in between.

Of course we had to ask how he feels about the future.

"One of the biggest things I see right now is the financial struggle of the collision centre. I always stress that I never understand why repairers are not charging what they are worth. I think there needs to be a swing in how claims are processed," said Tim, adding that he feels the current process to be "one-sided."

"There are people investing a lot into equipment. They need to have some return on that

investment. Let's remember that equipment is there, in the first place, because of an OEM policy or something to ensure the vehicle is repaired properly and, ultimately, the safety of the customer."

Tim also believes MSO growth will continue, but there could be "educational problems" on the horizon.

"Take, for instance, an owner that has 10 shops. They've got 60 or 70 employees, at least, and they all need to have some sort of training. Add in the fact that everything changes so quickly—how do you keep up?"

ON THE CUTTING EDGE

With his incredible experience in welding, it's no wonder Tim is a whiz on the plasma cutter. He recently bought a CNC plasma cutting machine and has put product out to customers, including his local police departments, with orders coming in

"I thought I would do this for a fun hobby on the side, but you could turn it into a full-time gig."

And, true to the Tim the industry knows, he's keeping an eye on things.

"I'm always looking for the next opportunity. I don't know exactly what that opportunity is yet, but let's just say I'm listening to people."

“I worked to change the training and education processes in India, Indonesia, Thailand, China and Malaysia.”

— Tim Morgan, Industry veteran

“One of the biggest things I see right now is the financial struggle of the bodyshop.”

— Tim Morgan, Industry veteran

Tim has served the industry with stellar perspectives on the global stage, with his work spanning across North America, Asia and beyond.

MONTEITH ON A MISSION

William Monteith is bringing Ontario’s Zenetec Collision to new heights

William Monteith has spent his days in collision centres since he was a kid, sweeping floors and doing odd cleaning jobs at his father’s collision centre in Barrie, Ontario.

Martin Monteith opened Zenetec Collision Centre in 1992. Today, under William’s leadership, Zenetec owns five collision repair centres, all proudly partnered with the CSN network, two glass and calibration centres and one car wash. The company has acquired three bodyshops in the last three years: a bare-bones shop in Aurora, Ontario; a Keswick, Ontario, facility CSN Norris Smith in 2023, and now CSN Bayview-Steeles, taken over from Manuel der Haroutiounian.

We prefer to explore CSN shops as they are committed to the highest quality, also proud to say my dad was shop number 8 to join CSN over 20 years ago.” said Monteith.

“I’ve known Manuel since I was 21 years old,” he added.

“We met in a 20-Group by BASF. I grew up in the business and have learned lots from him.”

Monteith has always been immersed in the autobody trade. His father “hired” him for small sweeping tasks and garbage

cleanup when he was young; Monteith says his weekend role was essentially making sure the space was spick-and-span for the crew come Monday morning.

Monteith “couldn’t get out of school fast enough” and went straight into the bodyshop when he finished high school. He credits both his father and other industry leaders for helping to shape his management style.

“When I was 21 years old, my dad gave me the opportunity to become an appraiser. I wasn’t fond of the paperwork aspect.”

“When my dad started taking me to every 20-Group and Coyote Vision Group meeting. He took me to events, and I met people like Manuel, Sam Piercey, Kelvin Campbell, Ken Friesen…”

“In my early twenties, I was sitting with titans of the Canadian sector and listening to their ideas, hearing what they were working on at the leading edge of the industry. That influenced me a lot, on the business side. The, ‘you’re either moving forwards or backwards,’ type mindset; always aiming to be better than what you are today.”

He adds that he’s always had a fascination with big business operations. An avid reader, Monteith applies some ideas to his own practices.

“The idea that a company can deliver a great product with consistency while continually innovating—that inspires me. I’ve always strived to be a company that isn’t driven by me or my concepts but is driven by the culture with in Zenetec to be the standard to beat. Not necessarily the industry standard, but our own internal bar that we’re always working to raise.”

At the core, Zenetec remains a family business, and Monteith always makes sure this shows.

“The relationship that all of us have with our teams is so personal. I believe we really have an advantage as a family business. A lot of growing companies in the collision space are backed by big money, plan to go public or already are public. We have no intention of doing that. I’ve got two boys and a daughter. My dream is to turn Zenetec into a third-generation business, not to sell to the public market.”

Matt Scott, vice president of Zenetec, seconds the “family feel” that the company fosters.

“One of our core values centres around breaking bread, you know, sharing meals together. We call it ‘Monteith Beef’,” Scott told Collision Repair. “Monteith will bring

Headed by William Monteith, Zenetec is a second-generation family business that’s marked exceptional growth in recent years, with more coming down the pipeline.

Story by ALLISON ROGERS

“I’ve got two boys and a daughter. My dream is to turn Zenetec into a third-generation business.”

— William Monteith, owner, Zenetec

a big Monteith striploin roast—it’s sort of the classic.”

“Obviously these gatherings are getting larger and larger,” added Scott. “But I guarantee it will remain a pillar for us.”

One of the best examples of Zenetec’s family feel comes from Jonathan Garay, who started at the company nearly eight years ago as a co-op student from Georgian College’s School of Automotive Business. He made it 30 minutes into his first day at the company before he received the call that his wife was in labor.

“I was scared, for sure. I didn’t know if they’d want to keep me on after that. So, two days after my daughter was born, I came back to the office.

“Martin asked me how I was, and I told him my daughter was born. He looked at me and said, ‘What are you doing here? Go home, be with your family—your job is safe. I’ve always remembered that, of course.”

Now, eight years later, Garay is Zenetec’s vice president of collision.

“All of my classmates seemed to want jobs in corporate, working for OEMs,” said Garay. “I had already worked in corporate…I wanted to join a family business and be part of building a legacy. That was my dream.”

In the last three years, Zenetec has added three locations to its collision business. Garay, Monteith and Scott pointed out how each acquisition has been starkly different from the last. The Aurora, Ontario, location was a former facility with nothing but a paint booth, requiring new equipment and a team of trained staff; the Keswick, Ontario, location had equipment, but a small staff and no processes and a smaller customer base. The most recent acquisition of CSN Bayview-Steeles was fairly turnkey, added Monteith.

Regardless, the team was able to flip all three additional facilities into bustling, brilliant bodyshops.

“We’re never going to grow in a way that jeopardizes our customer service,” said Scott.

Zenetec took the reins at CSN BayviewSteeles on April 1. This marks the company’s deepest venture into the Greater Toronto Area (GTA) thus far.

“We questioned whether we wanted to go that close [to the city]. It’s our first true GTA bodyshop—I mean, we’re northerners by Toronto standards up here in Barrie, [Ontario]. But now we’re excited to be down in the city.”

Monteith said Zenetec is hoping to

continue its acquisition plans, for “the right opportunities.”

“We mesh with shop owners that treat their people like a family. That’s a core value for Zenetec—the ‘team’ process. We were traditional flat-rate for forever and found it to be a difficult process to balance sometimes, in terms of fairness.”

Zenetec transitioned to a team-based process during the pandemic. Production is run as a team; front end is run as a team, and so on. He adds that team-based operations are not a “set it and forget it” program and credits the diligence of Zenetec’s managers and technicians team mind set for always ironing out the details.

“Our managers including all the support staff work hard to adapt as needed. It’s a constantly evolving team. I cannot discredit how much they do to keep things running smoothly.”

As for the future, you could say Zenetec is ready to rumble.

“We’re looking for acquisitions where we can seamlessly continue that family-feel type business. You know—single operators looking to take care of their people. We want to continue that legacy of trust and work with like-minded business leaders.”

Zenetec Aurora staff enjoy a Monteith Beef event, a classic staple for the company.

Zenetec emphasizes that it has remained a family business since the day it was established. The team hosts “Monteith Beef” events and stresses that “breaking bread” and sharing meals is one way they continue to foster close relations with their dedicated team of staff across all Zenetec facilities.

Tips for creating exceptional customer service COLLISION REPAIR CARE

Success in the collision repair industry hinges not only on technical expertise, but on effective customer service. With vehicles being a significant investment for individuals, the process of collision repair can be stressful and emotionally charged. As a result, adopting best practices in approaching customers is crucial for fostering trust, satisfaction and loyalty. Often the simplest practices go the furthest in ensuring long-term success. Here are some key strategies to help you put your best foot forward when it comes to catered customer care.

COMMUNICATION IS KEY

Clear and consistent communication is the cornerstone of a positive customer experience. From the moment a customer walks through the door or contacts the repair shop, they should feel informed and supported throughout the repair process. Providing transparent explanations of repair procedures, timelines and cost estimates can help to keep your customer feeling included and engaged.

LISTEN TO LEARN

Listening to a customer’s concerns and understanding their needs is fundamental to building rapport and trust. Encourage an open dialogue and always listen to customer questions, preferences and concerns.

EDUCATE AND EMPOWER

Because many customers may not be familiar with the world of collision repair, it is important to take the time to educate them about the necessary repair process, including the necessary repairs, replacement parts and safety standards. Empower your customer to make informed decisions by explaining the pros and cons of their repair choices. After all, a well informed customer is more likely to feel confident in their decision-making and be satisfied with the outcome.

POWERFUL PROFESSIONALISM

While it goes without saying, it is important to maintain a professional demeanor and treat every customer with courtesy and respect. Displaying empathy and understanding, especially during stressful situations, can go a long way in building lasting relationships with customers.

NO QUESTIONS OF QUALITY

Ultimately, customers entrust their vehicles to collision repair shops to restore them to pre-accident condition. Delivering high-quality work and attention to detail not only ensures customer satisfaction, but also enhances the reputation of your shop. Invest in training for technicians, use state-of-the-art equipment and always adhere to industry standards and best practices to consistently deliver superior results.

FOLLOW UP AND FEEDBACK

After completing repairs, it is important to follow-up with customers to ensure their satisfaction and to address any remaining concerns. Encouraging feedback in a variety of ways through outlets such as surveys and reviews can help gauge customer experience and can also help identify areas of improvement.

TAKE PRIDE

If the advice above seems obvious, then the next step is to take pride in knowing that you are one of many in an industry that is constantly pushing for peak performance. Taking pride in doing good work is not just about completing tasks, but about infusing them with excellence and dedication. When you take pride in your work, you will demonstrate integrity, craftsmanship and a commitment to excellence that your customers will come to see as a reflection of your values and character. Ultimately, taking pride in doing the best repair you can and approaching customers with a passion for service will become the driving force for continuous success.

WRECK TECH

Considering the use of AI in collision repair

Story by SARAH PERKINS

It’s no secret that precision and efficiency are paramount when it comes to collision repair. Whether it’s a minor fender bender or a major collision, every repair demands a meticulous attention to both detail and skill. However, with the advent of artificial intelligence (AI), the demand for details is quickly gaining a technology-driven-touch.

With the modern advances in technology, gone are the days when repair technicians had to rely solely on their experience and intuition to assess damages and execute repairs. Today, AI technologies are entering the bodyshop from the process of repair diagnosis to completion.

Collision Repair magazine reached out to those in the industry to ascertain how artificial intelligence is working on continuously harnessing the power of machine learning and predictive analytics to contribute to the accuracy, speed and process of collision repair, and more importantly, how the industry feels about the tech.

AN AI OVERVIEW

While artificial intelligence, for many, may still seem like something from science fiction, today, there are already many applications for AI in collision repair. From use in damage assessment to helping take phone calls, AI algorithms are working in many shops to try and streamline the repair process.

DAMAGE ASSESSMENT

One prominent application of AI in collision repair is in damage assessment. Traditionally, technicians would manually inspect vehicles to assess the extent of damage—a process that is often time consuming. Today, AI-powered computer vision systems are now capable of analyzing images of damaged vehicles to identify areas requiring repair.

ESTIMATE REPAIR COSTS

AI algorithms can be used to help estimate repair costs based on the identified damage, parts required and labour involved. For many shops, using AI to help estimate repair costs, can enable more accurate quotes to customers and can help reduce the likelihood of unexpected expenses and disputes later on in the repair process.

IDENTIFYING PATTERNS

Another area where AI can contribute to a shop’s workflow is by helping to identify patterns. AI powered software solutions can analyze historical repair data, such as repair times, parts usage and customer feedback, to identify patterns and optimize repair processes. By identifying inefficiencies and bottlenecks, AI can be used to help reduce turnaround time.

CUSTOMER RELATIONS

Lastly, in addition to streamlining repairs, AI can also be used to enhance the customer experience. Chatbots powered by AI can assist customers throughout the repair process, answering questions, providing updates on repair statuses and scheduling appointments. Unlike a human, these virtual assistants are also able to offer personalized support 24/7.

INDUSTRY INQUIRIES

Very familiar—I employ AI daily

Somewhat familiar—I’ve used AI a few times

Aware of AI, but I do not use it

Completely unfamiliar—Idon’t even know what AI is

However, while artificial intelligence may offer specific opportunities within the collision repair industry, the real question is, are members of the industry ready to use the technology? Collision Repair reached out to industry members via survey who revealed that while they may be aware of the tech, the majority of collision repairers have not yet made the jump to fully embracing AI in the bodyshop.

Specifically, 76.5 percent of industry members polled reported that while they are aware of AI, they do not use it in their day-to-day lives, and this is compared to just 5.9 percent of industry members who instead reported using AI daily and with great familiarity.

Moreover, while 76.5 percent of industry members polled reported being open to the idea of the widespread implementation of AI in the collision repair space, for others, the technology is not without its limitations, challenges and concerns.

When asked about general opinions on the use of AI in the bodyshop, commenters cited the potential for improved efficiency, increases to customer service and better access to information. However, concerns were also raised about the need for education and an understanding of the tech, the potential cost of AI and the loss of human connection that the tech could create.

On the one hand, one surveyee commented that “the world is changing, get on board now or be left behind.” Contrastingly, another surveyee commented that “anyway you look at it, the use of AI will still be ARTIFICIAL.”

ASK AN EXPERT

With these mixed opinions about the validity of AI as a collision repair tool, Collision Repair magazine reached out to some industry experts to gain a fuller insight into the use of AI

When speaking with RAVIN AI co-founder and CEO, Eliron Ekstein, he noted that AI “can help streamline bodyshop operations by automating and enhancing traditional processes. AI tools can systematically evaluate vehicle damages, helping to ensure precise documentation and reducing manual oversight.”

Ekstein further noted that “AI tools can help to organize service workflows in order to enhance operational efficiency and so, allow for a more structured and less chaotic working environment.”

For RAVIN specifically, the company’s AI “works to automate the check-in process and accurately document damages as well as provide detailed insights into each vehicle’s state in order to save time and reduce the likelihood of manual errors.”

When asked about the industry’s anxieties surrounding AI, Ekstein commented that while the “collision industry may harbour misconceptions about AI and view it as a complex, inaccessible technology, it can be used as a practical tool.”

Similarly, when speaking to Bill Brower, Senior Vice President, Global Industry Relations and North America Claims Sales, Solera, he outlined how “there are numerous opportunities for AI to increase efficiency and improve the customer experience in bodyshops. While there may be some skepticism and resistance, AI can be a very effective tool in the broader toolbelt if implemented properly.”

Moreover, “AI can significantly improve bodyshop operations by transforming work intake procedures, leading to lower administrative costs, more streamlined processes and improved customer outcomes. Integrating AI can also expedite workflows by reducing time spent on non-productive work, which helps bodyshops operate more efficiently and increase the number of repair deals.”

Brower also outlined how in improving efficiency, “this allows technicians and estimators to focus more on delivering timely, high-quality repair services, especially amid surging costs and worker shortages.”

“While there is some misunderstanding about what AI is, what it is not, and what it’s intended to do, the perception, especially, that AI threatens job security, tends to overlook

Calling the featured number 432-465-2978 will connect readers with an AI phone assistant in order to demonstrate how the technology can be used to help facilitate customer interactions.

the benefits AI tools can bring. AI is not replacing human workers but augmenting their existing capabilities by automating repetitive and mundane work. This shift allows for a more customer-centric approach, where technicians and estimators can provide more personalized services and promptly address customers’ needs, underscoring the importance of their role in the repair process.”

For Solera, AI is being used in multiple ways across each business unit. Brower discussed how Solera “recently launched a Sustainable Estimates tool that leverages extensive data, technology and partnerships to measure, analyze and offset carbon emissions, while also giving insight into emissions activities throughout the repair process.”

When speaking to James Spears, Head of Automotive and Property at Tractable AI, he told Collision Repair that the issue is not that the industry misunderstands AI, but that “in the automotive world, the whole ‘perfect or nothing’ attitude about AI seems to be slowing things down.”

“AI is crazy powerful, but it is not perfect and won’t be for a bit. But even with its limits, things like ChatGPT are showing people just how much AI really can do, and helping everyone across the general public understand the potential.”

Spears also noted that from his own experience, “some of the most functional ways I see AI streamline operations are by helping shops schedule and triage work at first notice of loss (FNOL) and by reviewing and generating estimates from pictures, ensuring all damage, calibrations and repair procedures are instantly captured.”

CALL TO ASSIST

432-465-2978

On this note, Tractable AI described how it uses the technology to “offer a service that lets (shops) streamline estimates. This way, shops can figure out which repairs to do first and when, and customers can decide whether they want to pay for repairs themselves or go through insurance.”

Ultimately, when it comes to AI, Spears said, “it’s all about giving folks the information they need to make smart choices.”

Finally, when speaking with Ryan Taylor, CEO of AMP Bureau and Bodyshop Booster, he commented that currently within the automotive industry, AI is at a stage of early adopters. Through the use of AI, Bodyshop Booster has reportedly seen a 27 percent reduction in admin tasks, and the company specifically uses it for customer first contact through phone, texting and website conversations.

“I think that AI can be difficult for the industry to understand until they use it. The shops that do not adapt to this technology will quickly get left behind.”

TECH TEST

To help show the potential of AI in the bodyshop, Ryan Taylor and Bodyshop Booster are offering readers the chance to try it out for themselves. Calling the featured number 432-465-2978 will connect readers with an AI phone assistant in order to demonstrate how the technology can be used to help facilitate customer interactions.

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ON PURPOSE

The glue that holds a team together

Column by JAY PERRY

Purpose is what unites us. We don’t have to agree on everything with everyone in our lives but where these lives intersect is in purpose.

Think about any group you belong to, past or present. There was a purpose in the formation of that group. You felt a kinship with the purpose. Maybe you still belong to the group; maybe you have moved on. Maybe the group moved away from the original purpose. The point is, when you were a part of it (scouting, athletics, church, social club, etc.) the purpose was the “why” you were there.

It’s no different in business. The purpose of a business is what unites those that are employed by the company. This is why it is so important that you have a clearly defined purpose as well as the abilities to discuss and explain (teach) it to and with others. Whatever it is that your company does isn’t really the purpose. For example, if you repair cars and trucks, the purpose is not to repair vehicles but rather to provide the expertise needed by the owners of those vehicles. Solving problems is the purpose of any business.

But purpose isn’t so easily described. As most of you reading this article recognize,

JAY PERRY

the deeper meaning to the purpose of what you do is to differentiate yourself from others that might be in the same industry. That could be with superior expertise and knowledge or perhaps by creating a customer experience that propels your company beyond commonplace. Maybe both.

adversarial insurance companies is shifting to a completely cooperative one. They have steadfastly measured everything they have done as to whether it separates them from the crowd. In doing so, they have positioned themselves into a setting of having these insurers seeking them out and

IT IS CRITICAL TO HAVE YOUR PURPOSE DEFINED WITH GREAT DETAIL.

At any rate, you can see it is critical to have that purpose defined with great detail. One of our clients (that recently won the award for one of Canada’s Best Managed Companies—the second such client of ours to have done so!) has laboured on this issue endlessly. They were able to see an industry in deep need of bettering performance in both technical expertise and customer experience, and put together a clearly defined purpose then through a variety of avenues, and shared that information with the staff.

The results speak for themselves. This client is now in a position where the traditional landscape of relationships with potentially

working diligently with them to make things better for all concerned, including the mutual customer.

This didn’t happen overnight. The definition alone took months of exhaustive exercise and the communication of that purpose is ongoing to this day. They have embraced creative ways to sound down the message and convert each of their employees to fans. They don’t have a problem securing the very best talent in their field as they have the pick of the crop in whatever marketplace they choose to enter.

Define your noble purpose in detail—so you can be the one who’s driving!

is the founder of Ally Business Coaching, a process improvement and leadership development firm, and co-author of the book Success Manifesto with Brian Tracy. Jay is also an education partner with California Coast University in Santa Ana, California.

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THE STRUGGLE IS REAL, BUT IT DOESN’T NEED TO BE

Supporting future repairers is an industry-wide effort

Column by STEFANO LIESSI

Ihave been affiliated with the Skills Alberta competition for eight years now—ten if you include the years of having students participate. This year was different for me, an awakening in ways you could say about the need for continued industry support. For those unfamiliar with this monumental extravaganza, it is equivalent to the Olympics for sports, but it is for trades. The Skills Alberta competition is a platform that brings together potential future technicians from various trades over two days. It is a sea of potential candidates that you will only get the opportunity once a year to connect with, and first impressions are the foundation of lasting impressions. When you are a part of this event, it fosters a sense of community and camaraderie, drawing out a level of passion for the industry and trades that is equivalent to an addiction (mine being ice cream). There are MILLIONS of dollars poured into this event from sponsors and supporters, whom I cannot express enough gratitude towards. Investment in equipment, manpower, consumables, time, etc. If only you knew the effort, put out by all the volunteers, to say the least, it is humbling. This year, there was a slight increase in support

from some representing industry. To keep this article unbiased, I will refrain from putting out names in an effort of fairness.

It is not only with the direct industry in general that I issue a call to action, but also with the institution of education and insurance. I am constantly hearing about the tech shortage and the lack of available skill sets in our collision industry, how facilities have constant postings for technicians, be it refinish or collision repair, how, to quote Joe Pesci, “we need to attract more youth,” into the industry. If you walk through the Skills event and consciously think, “we don’t need to be a part of Skills,” get out. You should not be affiliated with education, period. I cannot tell you how often I heard, ‘yeah, we are not participating, too much effort, not worth it, costs too much, no time, no resources…’ These words make me wretch, sorry, not sorry. As I see it, these are all excuses for a lack of commitment, comprehension, acknowledgement, and passion. The negligence on behalf of our education system regarding trades is, frankly, repulsive. I won’t even begin to discuss the sheer ignorance of what Bill Speed (a very long-time passionate supporter of Skills) in

Ontario is experiencing with the rampant lack of brilliance affecting high school programs. To this day, the negative stigma towards trades is stronger than ever; the irony is that lawyers, doctors, educational administrators, and university graduates still rely on trades to function... the world would cease to exist without trades. I’m not going to get into the rabbit hole on this; I have written about it numerous times (The Stigma Within, Bureaucracy Destroys Innovation, etc.). I digress… To my point, ‘Skills’ need to be put at the forefront of education; it’s a moral obligation and a student right. Teachers are required in Alberta to put in a defined number of volunteer hours (I will assume the same applies to other provinces) for extracurricular activities (coaching, supervision, support groups, etc.). Yet, does participating in Skills not qualify? Skills should be mandatory for any school that offers any CTS program. Many administrators think their school board is the next Amazon for some unfounded reason. It’s education, not business.

TO THIS DAY, THE NEGATIVE STIGMA TOWARDS TRADES IS STRONGER THAN EVER; THE IRONY IS THAT LAWYERS, DOCTORS, EDUCATIONAL ADMINISTRATORS, AND UNIVERSITY GRADUATES STILL RELY ON TRADES TO FUNCTION; THE WORLD WOULD CEASE TO EXIST WITHOUT TRADES.

However, to give credit where credit is due, to the teachers who sent high school students to Skills this year, congratulations on your support of a worthy industry; some exemplary candidates were showing their abilities. To industry, it is evident that techs with apprentices under their wing must embrace these youngsters and let them gain experience. It is a disservice to have them participate in an unprepared state. It will not help them develop a passion and commitment to the trade if they are set up to fail. This is evident from the numbers at NAIT and SAIT with declining enrollment from 3rd and 4th year sessions. Remember, we will not be on the floor forever; as with all dinosaurs, we, too, must retire. These students need all the support and encouragement they can gain paired up with experience; if you have apprentices that are age-compliant to enter Skills, send them; it will be an experience they will never forget. Each year, a shop in Alberta can claim that ‘the top technician in Alberta works here.’ One shop in Edmonton comes to mind; they pushed this

aspect as much as possible, with unconditional pride. I gained a lot of respect and admiration for them because of this. What hit home this year was the call for volunteers. To recruit volunteers, we placed posts on LinkedIn and CRM, put a call out to the industry on an Ezine article, and email broadcasts reaching hundreds of readers (last visual confirmation 673) and followers; we had an overwhelming response of… one. That’s a 0.15 percent response to the call. For you KPI stat hounds… that is dismal. I believe we can do much better.

As I conclude, I hope you see some of the bureaucratic struggles that the industry faces. It is my opinion, and you are entitled to my opinion, that all the players in the collision industry need to pony up. Those who are continuous supporters, there are not enough flowers to recognize your contribution to this event, and for that, I thank you. Next year, every banner/franchise/group, or the such, along with insurers, should have some form of representation out there in every province at Skills; as for shops, we know everyone is busy, and we don’t expect every shop in Alberta to send someone; however, it would be nice to see some effort in this area, be it judging, helping, or sending competitors. Thank you to those who do see the significance and share your experiences. These competitors are the industry’s future; we all started somewhere, give them the best chances possible, and show them we are a great industry with tremendous rewards.

STEFANO LIESSI

is the Training and Curriculum coordinator for Color Compass Corporation. He is also a Red Seal technician, refinisher and the founder of Canadian Collision Specialist. Stefano enhances his 40 years of experience with 15 years of I-CAR instruction and a post-secondary degree. He also trains Skills Alberta students and has brought home 11 medals for the province, and taught high school students in the auto shop for six years.

He can be reached at sliessi@canadiancollisionspecialist.com.

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CREATING A COLLABORATIVE CONVERSATION

How engaging in government policy is essential for collision repair success

As a collision repair facility owner in Manitoba, operating within the unique ecosystem shaped by Manitoba Public Insurance (MPI), I’ve come to realize the profound impact that local, municipal, and provincial governments have on our businesses.

Our interactions with MPI, governed and directed by the provincial government, underscore the importance of active engagement with government entities. In this article, I’ll discuss why small business owners, particularly in our niche, must not only understand but also actively participate in the governance processes that inevitably shape our operational landscape.

It is also very important to note that Automotive Trades Association of Manitoba (ATA) is actively engaged with all levels of government on the industries behalf. Although maintaining that level of involvement is crucial, it’s still necessary to prioritize engagement on an individual shop level. In fact, a multifaceted approach between all stakeholders in our industry; repair facilities, vendors and associations is the only way to ensure our long term success.

NAVIGATING GOVERNMENT RELATIONS: A STRATEGIC IMPERATIVE

At the heart of our industry’s challenges and opportunities lies our relationship with Manitoba Public Insurance. MPI’s policies and practices directly influence our business operations, from the volume of work we receive to the rates and terms of payment. Given that MPI operates under the direction of the provincial government, it becomes clear that any changes in policy or strategic direction have a cascading effect on our bottom line.

It is not merely a matter of staying informed; it is about being proactive in our engagements with government at all levels to ensure our perspectives and concerns are heard and considered.

Column by NORM BRUNEAU

ATA of Manitoba’s Denis Cloutier, Norm Bruneau and Renee Sicotte with Renee Cable, Minister of Advanced Education and Training for Manitoba, and Jamie Moses, Minister of Economic Development, Investment and Trade and Minister of Natural Resources for Manitoba.

THE IMPORTANCE OF BEING HEARD

Engaging with ALL levels of governments allows us to convey the realities of running a collision repair facility in Manitoba. It enables us to highlight the impacts of policy decisions on our businesses, employees, and the communities we serve.

Whether it’s advocating for fair compensation rates, reasonable repair allowances, or addressing regulatory challenges, our voice in the conversation ensures that decision-makers have a clear understanding of the implications of their policies.

CREATING COLLABORATIVE PATHWAYS

Active government engagement also opens doors to collaborative opportunities. By establishing a dialogue with government officials and departments, we can contribute to the development of policies and programs that support the growth and sustainability of the collision repair industry.

This collaborative approach can lead to innovative solutions that benefit both our businesses and the broader public interest, such as initiatives aimed at enhancing safety standards, promoting environmental sustainability, and improving customer service.

ENSURING FINANCIAL HEALTH

The financial health of our businesses is inextricably linked to the policies and decisions made by government entities. By engaging with these entities, we can advocate for policies that support the stability and growth of our industry.

This includes efforts to ensure that compensation rates are fair and reflective of the actual costs of repairs, advocating for policies that support business expansion, and seeking support for workforce development initiatives. In doing so, we not only safeguard our financial health but also contribute to the economic vitality of our communities.

A CALL TO ACTION

The role of government in shaping the operational and financial landscape of collision repair facilities in Manitoba cannot be overstated. As small business owners, our engagement with local, municipal, and provincial governments is not optional; it is essential.

We must be vigilant, informed, and proactive in our efforts to ensure that our voices are heard and that the policies and decisions affecting us are made with a comprehensive understanding of their impact. By doing so, we not only protect and grow our businesses but also contribute to the creation of a more favorable business environment for all small businesses in Manitoba. It’s time to use your voice; be heard. Get out and engage with your local politicians.

NORM BRUNEAU is the president of the Automotive Trades Association of Manitoba and owner of St. Claude Autobody in St. Claude, Manitoba. He can be reached at norm@stcauto.com

Bruneau hosted Brenden Leslie, a Conservative member of the Canadian Parliament representing St. Claude Autobody’s local constituency, Portage-Lisgar. “We gave him a full tour of the shop. He asked lots of great questions and admitted he learned a ton about our industry that day,” said Bruneau.

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CONSIDERING COMPENSATIONS

Are bodyshops being fairly compensated for paint and

body supplies?

IColumn by TOM BISSONNETTE

n the intricate dance between insurance providers and bodyshops, a delicate balance is supposed to be maintained. Yet, beneath the surface, a stark reality often emerges—that of bodyshops feeling short changed when it comes to compensation for the materials they utilize in repairing vehicles. It’s a tale of underappreciation and undervaluation, where the true costs incurred by these essential service providers are often overlooked or discounted by their insurance partners.

Last year, in Saskatchewan, our provincial insurer Saskatchewan Government Insurance (SGI) commissioned a study on bodyshop materials because they felt they were paying too much. The plan was to get 20 shops to job cost five jobs each for a total of 100 reports. Unfortunately, for various reasons, the uptake was dismal and only 26 jobs were processed—and poorly at that. The results showed that SGI was paying more than double what material was used.

To verify this result, I contacted a shop that is using the Eagle MMS materials pricing software https://eaglemms.com/ and ran 13 of the 26 jobs through the software. I came up with a $2000 shortfall from what SGI had allowed! After seeing this result, I ordered a subscription so that I can run more jobs and check to see if these results are accurate. In addition to bodyshop supplies, I intend to review paint shop materials and “shop supplies” that do not touch the vehicle—things like booth filters, cleaning supplies, recycling and garbage pickup.

At the heart of the matter lies the discrepancy between the actual costs of body and paint materials and the reimbursement rates set by insurance companies. While insurance policies typically cover the expenses of repairs, including materials, the rates at which these materials are compensated may not always align with the market prices or the quality of the products used.

WHILE INSURANCE POLICIES TYPICALLY COVER THE EXPENSES OF REPAIRS, INCLUDING MATERIALS, THE RATES AT WHICH THESE MATERIALS ARE COMPENSATED MAY NOT ALWAYS ALIGN WITH THE MARKET PRICES OR THE QUALITY OF THE PRODUCTS USED.

INSURANCE COMPANIES MUST RECOGNIZE THE INVALUABLE CONTRIBUTION OF BODYSHOPS AND ACKNOWLEDGE THE TRUE COSTS ASSOCIATED WITH QUALITY REPAIRS.

One of the primary issues stems from the reliance on standardized pricing models by insurance companies. These models, while convenient for streamlining processes, may fail to reflect the fluctuating prices of materials or variations in quality. As a result, bodyshops find themselves grappling with inadequate compensation that fails to cover the expenses incurred in sourcing and utilizing high-quality materials essential for delivering satisfactory repairs.

Furthermore, the negotiation power often tilts heavily in favor of insurance companies, leaving bodyshops with little room to demand fair compensation. In many cases, bodyshops are pressured into accepting reimbursement rates that barely cover the cost of materials, let alone the labor and overheads involved in the repair process. This not only undermines

the financial viability of bodyshops, but also compromises the quality of repairs, as corners may be cut to minimize costs.

The repercussions of this imbalance are far-reaching. For bodyshops, it translates into diminished profitability and sustainability, forcing some to resort to cost-cutting measures that could compromise the safety and integrity of repairs. Customers, on the other hand, may unknowingly bear the brunt of subpar repairs or hidden costs passed on by bodyshops struggling to make ends meet.

Addressing this issue requires a collaborative effort from all stakeholders involved. Insurance companies must recognize the invaluable contribution of bodyshops and acknowledge the true costs associated with quality repairs. This entails revisiting reimbursement rates to ensure they accurately reflect market prices

TOM BISSONNETTE

and account for the use of premium materials. Similarly, bodyshops need to advocate for themselves and assert their worth in the repair ecosystem. By fostering transparent communication and leveraging collective bargaining power, they can push for fair compensation that upholds industry standards and safeguards the interests of both parties.

Ultimately, achieving equitable compensation for bodyshops is not just a matter of financial parity but a testament to the integrity and professionalism of the automotive repair industry as a whole. It’s time to shine a spotlight on the unseen struggles faced by bodyshops and work towards a future where their invaluable contributions are duly recognized and compensated.

I will be happy to share my results of Eagle MMS in a future article.

is the director of the Saskatchewan Association of Automotive Repairers (SAAR). Tom’s Tales is a series of Collision Repair magazine articles chronicling his journey through the collision industry, since 1982. Besides telling his story, Tom hopes that today’s shopowners and managers can learn from his victories—and his mistakes.

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A new British Columbia Automobile Association (BCAA) survey of the province’s 18 to 34 year olds has revealed that most Gen Z and young Millennials want to work for socially and environmentally responsible companies.

The survey also showed that in some cases, Gen Z and young Millennials will even take a pay cut in order to work for companies that meet desired qualifications.

Specifically, the survey—which was conducted by the BCAA among members of the Angus Reid Forum—showed that 87 percent of respondents prefer to work for socially and environmentally responsible companies; while 61 percent said they would only work for responsible companies.

Additionally, 65 percent of respondents in British Columbia said they’d work harder for companies that are socially and environmentally responsible, and almost half, or 49 percent, said they would put the value of the company over dollars earned if the company met qualifications.

Shawn Pettipas, BCAA’s Director of Corporate Purpose, said that BCAA is always hiring and that Gen Zs are often “the most purpose-minded candidates.”

“We’re noticing that many younger British Columbians are redefining what’s important about work. They look beyond a job description and have high expectations about the values and actions of their potential employer.”

SERVICE SCRAMBLE

The British Columbia Financial Services Authority (BCFSA) has issued a Regulatory Statement to respecify what is considered a service contract versus insurance contract in the province.

The Regulatory Statement is specifically titled as “Product Warranty, Vehicle Warranty, and Automobile Insurance,” and according to the new policy, under the statement, contracts that were previously viewed as falling under the service category—such as dent repair and windshield repair or replacement—will now be considered to be automotive insurance. Thus, these services cannot be sold or underwritten without insurance licensing.

Alongside this, those selling service contracts within dealerships will now also be required to have insurance agent licensing.

According to data from MacMillan, this change “is in stark contrast to contracts that respond to mechanical failure, such as vehicle warranty insurance, for which there is an insurance licensing exemption for manufacturers, retailers—including motor vehicle dealerships—and their employees. The rationale behind this exemption is that OEMs have direct control over product design and specifications and should be allowed to ‘stand behind’ their products.”

Any questions regarding this Regulatory Statement can be answered by contacting the BCFSA Market Conduct department at insurance@bcfsa.ca

Pettipas further commented that “many Gen Zs are challenging companies to do and be better, and I believe that bodes well for the future of work as well as how companies do business. It’s certainly a competitive advantage for those who get it right.”

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BLAME GAME

Fair Alberta Insurance Regulations (FAIR Alberta) recently surveyed Albertan drivers and revealed that the majority of drivers support the province’s current at-fault insurance system.

Specifically, the survey, which was conducted between January 8 and 15, and consulted approximately 900 drivers aged 18 and older, found that 63 percent of respondents prefer the current at-fault insurance system. This figure echoes the company’s previous surveys on the topic.

The survey also voiced concerns over the fairness of treating those responsible for accidents in a similar manner as those not at-fault, with 61 percent of respondents claiming it less fair to allow perpetrators of accidents to be on a more equal footing with the victims.

Additionally, 71 percent of respondents expressed concerns over the inability to sue the at-fault driver’s insurance company if the province were to switch to a no-fault system.

In response to the results, Janet Brown, Opinion Research, who helped conduct the survey, told Insurance Business that “in light of our recent findings, it’s evident that Albertans have a strong preference for the at-fault insurance system.”

“Our data shows a majority of the population is not only familiar with the current system but also prefers it over the alternative no-fault model.”

PAYING IT FORWARD

The research data also showed that “those most likely to want to maintain the current system (included) those who feel very or somewhat familiar with the changes to auto insurance being considered by the Government of Alberta (at) 62 percent and seniors (at) 59 percent.” Comparatively, “those 19 to 24 years old (or) 29 percent, those with a high school education or less (at) 28 percent, and unemployed people (at) 27 percent were more likely than others to want to switch to a full no-fault system.

Darryl and Brian Hemstreet, owners of CARSTAR Red Deer and CARSTAR Red Deer South recently purchased a $5,000 grant for the Lindsay Thurber Autobody Program in the Red Deer community.

The funding was specifically provided through the Grants Microgrant program. This program caters to evolving community organizations and aids organizations in navigating and developing responsive programming, maintaining vital programming, investing in technology and addressing unforeseen expenses in order to meet community demands.

The grant received will support the Lindsay Thurber Autobody Program, which currently has around 50 students in it enrolled in grades 10 through 12. The money will help in the purchasing of tools, equipment, training programs and more.

In addition, a mentorship program will be created for students which will arrange store visits so that students can see, first-hand, the skills they will need in a real-world environment.

CARSTAR Red Deer has already hosted three student field trips in February of this year and has more planned in the future.

“Our local students are the future business owners, automotive professionals, contractors, builders and facility operators of our community, and we need to work with them to encourage them to pursue these important technical careers,” said Darryl Hemstreet. “Not only is this a way to ensure we have a steady pipeline of trained technicians for our CARSTAR Red Deer locations, it provides a career path to students who may not be college bound.”

CLIMBING CAPACITY

The Government of Saskatchewan has announced it is investing an additional one million to increase the capacity of skilled trades in the province.

With this additional funding, the total investment into the province’s Saskatchewan Apprenticeship and Trade Certification Commission (SATCC) program has reached $22.4 million in the 2023 to 2024 period.

The SATCC is a program that supports apprenticeship training in various trades across the province such as autobody and collision technician training, automotive refinishing technician training and automotive service technician training, among others.

A recent press release stated that “investments into the skilled trades in the province support the recently released Saskatchewan’s Labour Market Strategy which outlines how the province is ensuring Saskatchewan has the labour force it needs to support employer demand and realize the potential of a growing economy.”

“As Saskatchewan’s economy continues to grow, we are seeing a significant number of capital projects underway or planned throughout the next several years, all of which will create more demand for skilled tradespeople in the province,” Immigration and Career Training Minister Jeremy Harrison said.

“This additional funding will create more capacity in our training system, supporting the Saskatchewan Labour Market Strategy and ensuring Saskatchewan people benefit from the opportunities our economy is creating.”

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SATCC CEO Jeff Ritter added that “we are thrilled the Government of Saskatchewan is providing this additional investment in support of our province’s apprenticeship and trade certification system. This funding will help us meet the growing demand for apprenticeship training.”

INTRODUCING INCENTIVES

Manitoba’s newly elected New Democratic Party (NDP) government has now tabled its first budget, which includes electric vehicle (EV) incentives of up to $4,000.

This incentive program represents the first time that the province has offered EV rebates.

The program will specifically offer a $4,000 rebate for new EV and plug-in electric hybrid (PHEV) purchases. $2,500 will also be given for used vehicles with these powertrains.

The rebate only applies to Manitoba owners after they register their vehicle with Manitoba Public Insurance (MPI). The program also only applies once per vehicle and is only available to a vehicle purchaser or lessee.

The Incentive Program site also notes that qualifying purchases from August 1st, 2023 to March 31st, 2024 are eligible for the rebate. Rebates will also be given to EV purchasers from April 1st, 2024 to March 31st, 2026.

PREFILLED FOR PERFORMANCE

According to the Manitoba Government’s “Electric Vehicle Incentive Program” webpage, “many Manitoba families are looking to make the switch to an electric or plug-in hybrid vehicle. Your government is there to help you along the way with a program to make this goal more achievable.”

ONTARIO OPT-OUTS

New auto insurance rules outlined in the 2024 budget report delivered  by Finance Minister Peter Bethlenfalvy list that while medical, rehabilitation and attendant car benefits will continue to be mandatory for drivers, all other parts of auto insurance will be optional.

The budget stipulates that auto insurance companies would be responsible first for medical and rehabilitation costs, even if other insurers also cover people. Specifically, regardless of the extent of the injuries sustained in a car crash, costs would have to be paid by auto insurers to help make sure insurers are paying for the people being covered.

This change, the province noted, would help reduce red tape for both patients and health-care providers.

The new plans follow a separate opt-out that came into effect earlier this year when the Financial Services Regulatory Authority of Ontario removed the requirement for car owners to have Direct Compensation Property Damage coverage on their vehicles.

However, while aspects of collision coverage may be optional, car owners will ultimately not be free to decline all coverage.

New Democratic Party (NDP) leader, Marit Stiles has

“My

AN EXPANDED HUE-RIZON

Color Compass Corporation has announced the opening of its newest location in Oshawa, Ontario.

According to a recent press release, “this expansion marks a significant milestone for the company as it solidifies its commitment to serving customers in the Greater Toronto Area and beyond.”

The new facility is located at 1155 Boundary Road, Oshawa, and will offer a comprehensive range of products and solutions, including automotive paint, coatings and related supplies with the goal of catering to the diverse needs of professionals in collision repair, automotive refinishing and industrial applications.

The press release further noted that “the new facility is strategically positioned to enhance accessibility and distribution for clients across the region. This move underscores Color Compass Corporation’s dedication to delivering exceptional products and services while fostering stronger connections within the local community.”

REMOVING RALLIES

According to reports by City News, the City of Vaughan, Ontario, is working with York Regional Police to prevent illegal car rallies with $10,000 fines.

Specifically, city officials and York Regional Police have worked to prevent parking lots and other municipal spaces from being turned into illegal race tracks as these events, organized on social media, can put people at risk.

During a press conference as part of what has been dubbed “Operation Silent Night,” Mayor Steven Del Duea and York Police Chief Jim MacSween announced amendments to the city’s Special Events Bylaw and Noise Bylaw.

“The sheer size and scope of these rallies should be alarming to everyone and the dangerous behaviour that results is a matter of public safety. These groups are taking over parking lots, plazas and other public property,” MacSween originally reported to Irene Preklet and Patricia D’Cunha, City News.

As a result, the city has changed its Special Events bylaw to have fines of up to $10,000.

Officials also stressed that they will not only be cracking down on people in vehicles, but also spectators and vehicle owners.

The city also changed its Noise Bylaw “to prohibit anyone from emitting, causing or permitting noise from an unauthorized car rally,” with a maximum fine of $5,000.

These changes were approved by Vaughan City Council on March 26.

Specifically, city officials and York Regional Police have worked to prevent parking lots and other municipal spaces from being turned into illegal race tracks as these events, organized on social media, can put people at risk.

The new Color Compass Corporation facility is located at 1155 Boundary Road, Oshawa and will offer a comprehensive range of products and solutions.

POTHOLE PERILS

Transport Quebec has identified a pothole on Highway 40 as the likely cause of vehicle damages reported by a couple in April, including damage to a West Island couple’s windshield, which they described as being shattered by debris resembling a “meteor.”

Transport Quebec received reports of vehicle damage on Highway 40 East near the Highway 13 viaduct in St-Laurent. Louis-André Bertrand stated that punctures linked to a pothole were reported in the sector during the same period.

As originally reported by the Gazette, Dan Cholewa and Hillary Cohen were traveling east on Highway 40 when their windshield was shattered by concrete.

They reported the incident to an officer who attributed the issue to a pothole on Highway 13 above Highway 40, noting that a dozen similar reports had been received.

The Transport Quebec patrol officer who responded to the incident “concluded that the incident was probably due to a loss of cargo from a vehicle that drove into a pothole or a piece of ice that broke off from another nearby vehicle,” St-Laurent, Transport Quebec spokesperson Louis-André Bertrand wrote.

“I know that it was not ice,” Cholewa said. “I’ve had ice fly at me before. And this was so clear as day concrete because of the shape of it, and the texture. You could see the grainy texture of it as it hit the windshield.”

SERVICING SAINT HUBERT

In response to the incident, Cohen said, “I don’t want the province to have to wait for somebody to die to take action.”

CARSTAR has announced the opening of CARSTAR Greenfield Park, located at 5465 Rue Kenginston, Saint-Hubert, Quebec.

The owner of the new location, Jean-Luc Rouleau, has been in the industry for nearly 30 years, beginning his career as a painter and working his way up to now owning two CARSTAR locations, with CARSTAR Greenfield Park joining CARSTAR Longueuil Ouest.

“We are thrilled to have expanded our operations to open a new location in Saint-Hubert to serve more customers in our community,” said Rouleau. “I have been in the CARSTAR network for many years, and I am proud to continue growing alongside this brand.”

CARSTAR Greenfield Park is 3,700 square feet and is staffed by a team of five full-time collision repair experts.

“Jean-Luc is an incredible owner, and I can’t wait to see what is in store for him and his teams,” said Rémi Michaud, zone director, CARSTAR Canada. “I’m proud to see him expand his business to help serve more customers.”

INSPECTING INSPECTIONS

The Nova Scotia government recently reviewed the requirements for motor vehicle inspections (MVI) but has opted to maintain current standards.

A spokesperson for the Public Works Department originally told CBC News in a statement that the provincial government started looking at MVI fees at the beginning of this year.

Currently, in Nova Scotia, MVIs are required to be renewed every two years, although a new vehicle purchased in the province from a licensed dealer comes with a sticker that’s good for three years.

Comparatively, in provinces such as Alberta and Quebec, inspections are not required unless a vehicle is brought in from another province.

In February, New Democratic Party (NDP) Leader Claudia Chender called on the government to extend the renewal period for MVIs to five years.

Despite potential consumer savings, Liberal Party Leader Zach Churchill said he’s concerned that the savings people would get from not renewing their MVI sticker are not great enough to offset potential safety concerns.

On May 2, the Nova Scotia government announced that it would not remove vehicle inspections or extend dates. Internal government reports indicated that after speaking to consumers, the public and those in the business community, a majority were in favour of keeping MVIs and so the government opted to maintain current standards.

REMOVED FROM THE ROCK

Tesla has announced that it will no longer be offering its mobile service in Newfoundland and Labrador.

Owners of the automaker’s vehicles in the province used to be able to rely on a mobile ranger who visited the island every two weeks to perform service work, both in-warranty and out of warranty.

With the changes to this service, some owners will now have to travel to Halifax, Nova Scotia to get their cars serviced. Alongside this, owners have been notified that their upcoming appointments were cancelled.

As a result, Tesla will now be sending a mobile ranger to the province once every two months and the service will no longer be modeled. Instead, all services will be conducted at a third-party garage at 685 Topsail Road in St. Johns, Newfoundland.

The service will also only be for repairs being made under warranty. Vehicles out of warranty will have to be taken to Halifax where drivers will have to pay for all expenses.

Currently, in Nova Scotia, MVIs are required to be renewed every two years, although a new vehicle purchased in the province from a licensed dealer comes with a sticker that’s good for three years.

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TREND IN THE TRADES

By ALLISON ROGERS

On April 1st—like a laughable April Fools’ joke to some members of the general public—an article called “How Gen Z Is Becoming the Toolbelt Generation” was published to the Wall Street Journal. The author, Te-Ping Chen, writes that “rising pay and new technologies…are giving trade professions a face-lift, helping them shed the image of being dirty, low-end work.” Combine that with “growing skepticism about the return on a

This stat is mirrored in Canadian data, too: The Automotive Industries of Canada (AIA Canada) released a report last year wherein the organization found that 65 percent of mechanical and collision shop owners experienced an increase in technician turnover in 2023. Nearly half of the technicians who quit did so for higher-paying jobs—and 13 percent of those who left the repair space went into construction, earning approximately CAD$1,483 in av-

PERHAPS, ONE DAY, WE IN CANADA CAN REPORT STATISTICS STATING THAT 75 PERCENT OF THE HIGH SCHOOL SENIORS SURVEYED REPORTED SIGNIFICANT INTEREST IN ATTENDING SCHOOLS OFFERING PAID, ON-THE-JOB TRAINING.

college education,” and you have a recipe that is seeing trades apprenticeship blossom in the United States.

Chin states that the number of students enrolled in vocational-focused community colleges in the U.S. rose 16 percent last year, reaching the highest level since regular data collection began in 2018.

The collision repair industry has half of what we need, then, if you ask the average autobody business owner or manager. We find ourselves neck-deep in new tools, facing fancy new technologies around every corner at trade shows; invites to demos in our e-mail inboxes (virtual or otherwise) and the like. Not to mention, electric vehicles, ever-advancing ADAS, the challenges that come alongside the insurance sector’s adoption of new technologies, new tools on your very own shop floor…do we need to go on?

In the article, Chin also notes that, in the U.S., the number of students studying construction trades rose 23 percent from 2018 to 2023, whereas trades like HVAC and vehicle maintenance and repair rose seven percent. A modest increase, compared to higher paying trades. The median pay for new construction hires rose 5.1 percent in the U.S. last year, according to payroll services provider ADP.

erage weekly income, versus the approximate CAD$983 earned in auto repair and maintenance, per week.

Chen’s article concludes that there are two primary drivers between the increasing trends in the trades: upward-turned noses at the idea of traditional degrees and diplomas, and the growing adoption of technology in vocational schools and the industry at large—a “cool factor,” if you will. The story ends as the author connects Gen Z’s piqued interest in the skilled trades to the generation’s “entrepreneurial potential,” drawing comparisons between a young automotive repair student’s drive to start their own detailing business. Far from the rumours of “the lazy generation” you hear from many bodies behind desks.

Perhaps, one day, we in Canada can report statistics like software company Jobber’s, stating that 75 percent of the American high school seniors it surveyed reported significant interest in attending schools offering paid, on-the-job training. Apprenticeships!

Companies have shown no signs on their mission to ride the technology tsunami. We are in a new industrial revolution and, if the tech is to keep coming, so will the youth…right?! The question we need to answer now—do we wait for that day and see, or take action today.

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