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> SPECIAL FEATURE: INSIDE ECOLEAN TRAINING! Serving the Business of the Industry

WASTE NOT!

TECH TALK

Briefing competitors at WorldSkills.

Safety is still first with waterborne.

WORLD BEAT Collision repair crosses borders.

plus:

CARSTAR breaks world record, the lean journey, and much, much more!

GEARING UP For Stan Van Basten and PreTech Collision, the right equipment is key.

Vol.8 No.4 I $4.95

COLLISIONREPAIRMAG.COM Canada 1Y2 L3T 1Y2 ON L3T Thornhill ON St. Thornhill John St. 86 John 40841632 86 No. 40841632 Agreement No. Product Agreement Sales Product Mail Sales Publications Mail Canadian Publications Post Canadian Canada Post

Chip Foose sprays for results, and that includes environmental results. So it’s only natural that he joins the collision repair industry’s leaders in specifying BASF waterborne basecoats. Our technology, proven over the last 14 years, delivers the attributes you expect—precise color, superior durability and increased throughput— while lowering basecoat VOCs by as much as 90 percent.

Leadership. It’s why Chip’s choice has always been BASF, and why we’re the only waterborne paint to take him into the future. Call 1-800-825-3000 or visit basfrefinish.com today.

Discover what Chip Foose already knows.

FooseTM, Chip FooseTM, Foose DesignTM and the Chip Foose signature are registered trademarks of Foose Design Inc. and used with permission. © 2009 BASF Corporation.

Boyd Communications BASF Automotive Refinish “Chip Foose Waterborne” Refinish Ad Collision Repair InDesign CS3 January, 2009 Writer: Sue Salter Art Director: Pam Moran Contact: Kathy Boyd 248-539-7861 Ad Size (TRIM): 8.125” x 10.875”

IN THIS ISSUE

YOUR ONLINE SOURCE Canada’s collision repair information resource. New articles and top news stories daily. Visit collisionrepairmag.com.

Issue 8 No. 4, September 2009

On The cover Expansion improves

Cover Photography

by Lillie Louise Major

Stan Van Basten and PreTech Collision of Victoria are ready for the future.

4 pg.2

TECH BRIEFS departments

44

t

26

Adele Griffin of Zenetec Collision CENTRE ~ CSN IS CLIENT FOCUSED.

t keith jones of icbc toasts john kotsopoulos of audatex.

04 publisher’s message United voice.

by Darryl Simmons

18 WorldSkills 2009 Behind every competition and competitor, there’s a team.

06 news Industry panels, new shops, and much, much more...

features

14 point blank Paperless office.

by Sam Piercey

28 “EXCELLERATED” CARSTAR stakeholders come together in Vancouver for annual general meeting.

16 prairie view Shop talk.

by Tom Bissonnette

29 RECORD BEATing Repairers raise funds for charity with world’s biggest car wash.

33 health & safety Waterborne warning.

by Larry Crangle

34 WATER WASTE HANDLED The leftovers from refinishing should never go down the drain.

41 who’s driving Keep it lean.

by Jay Perry

38 SYNERGY IN TRAINING Sherwin-Williams’ EcoLean goes way beyond refinish.

48 recycling Parts participants.

by David Gold

42 I-CAR UPDATE The non-profit trainer has more to offer than ever before.

58 THE LAST WORD Social networking and media.

by Mike Davey

54 NACE PREVIEW Getting the most out of your experience takes planning.

HAVE YOUR SAY We welcome your comments on anything you see in Collision Repair magazine. Send your feedback to editor@collisionrepairmag.com or by mail (7725 Yonge St. Thornhill ON L3T 2C4). Please note that letters to the editor may be published and edited for clarity and length.

september 2009 collision Repair 03

PUBLISHER’S PAGE

www.collisionrepairmag.com

StartTalking It’s time to get back to basics.

by

F

Darryl Simmons

inally. A huge collective sigh of relief swept over Canada’s collision repair community as the federal government laid down the exact dates regarding low-VOC paints. Now all shops can get back to the real issues facing their business, namely profitability, sustainability, image building and attracting more qualified personnel. Oh, and that one item usually spoken in hushed tones, if it’s mentioned in public at all: door rates.

All these items are interconnected. Fix one and the others will start falling in line. The downside is, if we lose on one, we’ll lose on them all.

Shop owners often ask me why they can’t get their rates on par with mechanical

you’ll pick) the next step is to start talking with other people in the collision repair business who share the same challenges and issues that you do.

Join an association, get out to the jobber events as much as you can, and take some training. Better still, have your paint company set up a local information seminar. Most importantly, start talking about your ideas. Let your ideas out, and you’ll soon know if they are flat-out wrong or if there are others who share your concerns. When you find others who agree, you’ve got the start of a solid communications chain.

In the Internet age this is as easy as clicking a button on our web site (www. collisionrepairmag.com) and checking

Fix the image, attract more good people, and get better pricing. rates. I certainly agree that they should be, and I have some opinions.

It comes back to my solution above -fix the image, attract more good people to the great group here already, and get better pricing based on the payor’s (read insurer to most) newfound respect for the way your business is being run.

Oh, and by the way, make sure there’s some solid, trackable training in place.

This will serve to separate those who truly want to make a positive impact from those who just want to ride the coattails of the shops putting in the work.

There’s an old saying that I think is appropriate here: Who’s going to pull the wagon if everyone wants to ride?

It’s time for each and every one of you shop owners to decide if you’re happy with the way things are, or if you want to see some change.

Once you’ve made this decision (and I’d be willing to bet money on which choice 04 collision Repair collisionrepairmag.com

out the forums. Use your own name or go anonymous. Whatever you do, start talking with each other to get things moving your way.

Now we all know most people want to say something, but if truth be told, few people really have something to say. And those who do are usually quiet.

Now is the time to have your say.

This is how we can create a true industry voice. It starts with individual whispers and builds into some chatter. It gets louder and louder and the next thing you know, everyone is listening. And when people listen, things get done. It’s time to get things done.

PUBLISHER DARRYL SIMMONS (905) 370-0101 publisher@collisionrepairmag.com ASSOCIATE PUBLISHER OREST TKACZUK (905) 370-0101 orest@collisionrepairmag.com EDITOR MIKE DAVEY (905) 528-8377 editor@collisionrepairmag.com ART DIRECTOR DANIELA LUBERTO

COLUMNISTS TOM BISSONNETTE, LARRY CRANGLE, DAVID GOLD, JAY PERRY, SAM PIERCEY CONTRIBUTORS GLENN SHOEMAKER

VP INDUSTRY RELATIONS GLORIA MANN (647) 998-5677 advertising@collisionrepairmag.com

SUBSCRIPTION One-year $24.95 / Two-year $35.95

Collision Repair ™ magazine is published bi-monthly, and is dedicated to serving the business interests of the collision repair industry. It is published by Media Matters Inc. Material in Collision Repair magazine may not be reproduced in any form with out written consent from the publisher. The publisher reserves the right to refuse any advertising and disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions, statements appearing in this publication are those of the writers and editors themselves, and are in no way to be construed as statements, positions or endorsements by the publisher.

PRINTED IN CANADA ISSN 1707-6072 CANADA POST CANADIAN PUBLICATIONS MAIL SALES PRODUCT AGREEMENT No. 40841632 RETURN POSTAGE GUARANTEED Send change of address notices and undeliverable copies to: 86 John Street Thornhill, ON L3T 1Y2

Collision Repair magazine is published by Media Matters Inc., publishers of:

One painter. One tall order. No Problem.

Speed up your operations and increase productivity with DuPont™ Cromax® Pro waterborne basecoat. With 1.5 coat coverage, wet-on-wet application and no flash time between coats, it’s easy to see why leading shops are making the switch to DuPont™ Cromax® Pro. And for even faster results, DuPont™ ColorNet® Color Proofing can give you great color matches before a single drop of paint is mixed.

Just a few of the ways that DuPont Refinish can help you reach your operational goals today— while getting ahead of tomorrow’s environmental regulations.

To learn more about increasing your productivity visit www.cromaxpro.dupont.com or speak with a DuPont Refinish waterborne conversion specialist at 1.800.668.6945, prompt 5.

Copyright © 2008 DuPont. The DuPont Oval Logo, DuPont ™, ColorNet ®, and Cromax ® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company or its affiliates. All rights reserved.

Untitled-1 1

3/16/09 8:37:41 AM

IT’S OFFICIAL!

NEWS

APPR

OVED

The regulations are published and the word is now official. The new regulations governing automotive refinish products, Volatile Organic Compound (VOC) Concentration Limits for Automotive Refinishing Products Regulations, were officially published in Canada Gazette Part II on June 18, 2009 The original regulations were published in Canada Gazette Part II on April 26, 2008. Both the original regulations and the final revisions are online at canadagazette.gc.ca.

Lean

Deadline for Low-VOC Conversion Now Official The new regulations regarding automotive refinish products will come into force on June 18, 2010, one year after being registered with the Clerk of the Privy Council.

There will also be an additional six-month sell-through period after that date. In other words, no sales of non-compliant materials will be permitted after December 18, 2010.

As outlined in Canada Gazette Part II: “The sell-through period is intended to provide the industry with time to sell automotive refinishing products manufactured or imported and to provide sufficient time to all repair shops to transition to low VOC automobile refinishing products prior to the coming into force date as set out in the Regulations. This change is expected to allow automotive repair shops adequate time to convert their equipment to use low VOC automotive refinishing products. These revisions to the coming into force dates of the Regulations have been made in response to comments from industry.”

Esther Villeneuve is the Project Manager - VOC Compliance for BASF Canada. She says having the dates set will allow the company and their customers to make better plans for the future.

“This allows us to better forecast, plan and achieve the end result we want: have all our customers not only transitioned to VOC-compliant products prior to the deadline, but comfortable using them,” says Villeneuve. The added six-month sell through period will allow our distributors to sell their remaining non-compliant products, thus reducing the need for returns or disposal.”

Villeneuve also notes that BASF supports the regulations, and that the team were pleased to see that many concerns and comments made to Environment Canada during the consultation sessions, as

does not have to be hard.

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well as those made during the stakeholder comment period following the publication of Gazette I, were addressed in the final version of the Regulations. However, she believes that in an ideal world, there would have been less of a delay in between the publication of Gazettes I and II, as it may have delayed some collision centre owners from converting early.

“Also, tax breaks or other types of financial programs from the Federal government would have been much appreciated by all concerned (manufacturers, distributors and/ or collision repair centres) to alleviate some of the costs associated with this countrywide transition,” says Villeneuve.

“The regulations are driving the majority of collision centres to a waterborne basecoat system, which represents a true win-win proposition for our industry and the Canadian public,” says PPG’s Jeffery Murphy, noting that waterborne basecoats reduce emissions while improving productivity for collision repair facilities.

As for the revised timelines, Murphy says it was an unnecessary measure as far as PPG customers are concerned, as over 900 of the company’s customers have completely converted, and PPG was prepared to complete all conversions by Januray 1, 2010. It’s not all good news, however.

“The extended time line will allow collision centre conversions to take place at a slower rate but it will extend the complexity faced by our distribution partners that are carrying solvent and waterborne product lines,” says Murphy.

“The Government of Canada is serious about cleaning up the air to protect the environment and health of Canadians,” said Canada’s Environment Minister, Jim Prentice. “This is one of a series of regulations we are putting in place to reduce VOC emissions from everyday consumer and commercial products.”

The regulations are expected to reduce the amount of VOCs emitted from auto refinishing by an average of 40 percent. Full details on the regulations can be found online at canadagazette.gc.ca. Please note that the regulations have numerous exceptions.

Some of these exceptions (such as the ones regarding products used for military applications and scientific testing) are unlikely to apply to auto refinish at the shop level. However, some allowances have been made for small containers used in restoration.

NEWS Kevin Sharpe from Midtown Ford in Winnipeg picks up some reading material at the 30th Annual I-CAR Conference.

I-CAR Celebrates Volunteers I-CAR, the Inter-Industry Conference on Auto Collision Repair gathered for its 30th Annual Industry Conference at the Omni Shoreham Hotel in Washington, DC from July 28 through July 31 and attracted over 260 participants from the collision repair inter-industry.

This year’s conference focused on the legacy of volunteers as the not-for-profit training organization celebrated its 30th

anniversary. The conference opened with a new event, an inter-industry tradeshow, on Tuesday, July 28, where 26 exhibitors, who also sponsored the conference, had the opportunity to share information with conference attendees and the public.

A highlighted session on Wednesday included an economic address from Dr. Martin Regalia, Senior Vice President for Economic and Tax Policy and Chief Economist at the United States Chamber of Commerce. Regalia offered comments on key economic indicators and suggested that while the worst may be over, economic recovery will be long and slow. Two discussions offered insights into strategies and tactics for success in today’s economy and were led by I-CAR President and CEO, John Edelen.

RIGHT: The Horizon Award honours the zone with the highest percentage over its goal. Canada is the 2009 recipient.

BELOW LEFT: Sid Petrisor of Saskatoon, Saskatchewan. Petrisor not only received a Volunteer PIN for 30 years of volunteer service to I-CAR, he took home the Instructor of the Year Award and the Founder’s Award.

BELOW RIGHT: Lyndsay Gates of CRANS receives the Superior Performer Award from Joe Da Cunha of I-CAR.

september 2009 collision Repair 07

NEWS Michael "Pinball" Clemons, former player and coach, and now CEO of the Toronto Argonauts, was on hand to speak on the theme of teamwork.

Car Wash Raises Money for Jack’s Lemonade

“Our Focus is Spray Booth Filters!”

• • • •

Automacs Collision ~ CSN and Heartland B&B Collision Centre ~ CSN recently held the “First Official Weekend of Summer Car Wash” to raise money for Jack’s Lemonade, a charity in support of SickKids Hospital in Toronto.

The car wash took place on Saturday, June 27 from 9:00 am until 2:00 pm at 1091 Speers Road in Oakville, Ontario. Over $2000 was raised during the event.

“We appreciate all help in supporting our annual car wash to raise money in support of a local boy in our community for SickKids Hospital,” says Adrian Ingoglia of Automacs Collision ~ CSN. “With our car wash this year, we will also have a BBQ, prizes, and a Bouncy Castle for the kids to play in.”

Sponsors for the event include BASF, bodyshopmall.com, Hyundai of Oakville, Collision Solutions Network, Co-Auto CoOperative, Mercedes-Benz Oakville Autohaus, Kerby’s Towing, VZiON Designs, and Keystone.

Jack’s Lemonade was started by kids helping kids.

Pit Filters Ceiling Filters Door Filters Intake Filters

Annual Assured Automotive Cruise Benefits MS Society The Annual Assured Automotive Charity Cruise took place June 25 in Toronto Harbour aboard the River Gambler. The event, which benefits the MS Society, proved to be a tremendous success. Over 400 members of the auto claims economy were in attendance, including Assured Automotive staff, and insurance and dealership partners.

Tony Canade, President and COO of Assured Automotive.

CARSTAR Golf Tourney Raises Funds for CF Foundation

We stock filters for 100s of makes and models of spray booths!

Call For your FilTer quoTe!

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I-CAR Launches New Courses

Keith Hayward “The Filter Guy” Cell: 416-801-5218

36 Armstrong Ave., Georgetown, ON L7G 4R9

08 collision Repair collisionrepairmag.com

I-CAR launched two new classes in August covering high production volume vehicles and emerging technology in today’s vehicles. Official word on which company will be handling I-CAR training in Canada is still unavailable.

The new courses are the Collision Repair for Select High Volume Vehicles (POP01) Live training program and the Vehicle Technology and Trends 2010 (NEW10) Live training program. According to I-CAR, inter-industry interest in popular vehicles and new trends continues to grow for both repairers and insurers.

CARSTAR Automotive Canada held its 17th Annual Charity Golf Classic at the Beverly Golf & Country Club in Copetown, Ontario. The golf tournament was held in support of the Canadian Cystic Fibrosis Foundation, CARSTAR Automotive Canada’s charity of choice, which the network has supported for many years.

Attending the tournament were numerous CARSTAR franchise owners, as well as representatives from a number of insurance partners. The tournament raised $12,500 for the Canadian Cystic Fibrosis Fund. For more information on CARSTAR Automtoive Canada, please visit carstar.ca.

NEWS Mike “Pinball” Clemons, CEO of the Toronto Argonauts, kicked off the evening’s festivities by welcoming everyone aboard and speaking to attendees about teamwork and relationships. Members of the Argo’s cheerleading squad were also in attendance.

“Our Annual Charity Cruise allows us the opportunity to thank all of our partners within the insurance, broker, agent and dealer community that work so very hard on the front line each and every day,” said Tony Canade, Assured Automotives President & COO. “It’s also in support of a really great cause.”

For more information please visit assuredauto.ca.

Chair of WICC, Heather Matthews of Crawford & Company and her daughter Mackenzie.

WICC Holds 10th Annual Charity Golf Tournament The Women in Insurance Cancer Crusade (WICC) held it’s 10th Annual Charity Golf Tournament on July 13, 2009 at the Angus Glen Golf Club in Markham, Ontario.

The Women In Insurance Cancer Crusade was formed in 1996 by a group of concerned insurance women and men who felt that it was important to support colleagues and their families in the fight against cancer.

The success of the WICC initiative has been truly phenomenal.

To date, WICC has raised over $3.5 million in the fight against cancer. WICC has been active in raising funds, creating awareness through education and providing support to members of the insurance community.

For more information on WICC, please see wicc.ca.

Opposite Page: Lisa Mercanti-Ladd and Lillian Hasket of CARSTAR with Nick Setta of the Hamilton Ti-Cats.

Right: Sam Mercanti, CEO and president of CARSTAR Automotive Canada and Karen Gliddon of the Canadian Cystic Fibrosis Foundation.

Sam Saputo, franchise owner of CARSTAR Ancaster, Morris Mercanti, Gino Ingraudo and Tony Rosato of Blue Line Taxi september 2009 collision Repair 09

NEWS South Barrie Collision Centre Holds Charity Car Wash for Royal Victoria Hospital

Armando Tallarico of the Atlantic Collision Group (right) presented Gary Evans president of Peel Children’s Safety Village with a cheque for $12,500 on behalf of Atlantic Collision Group.

Alec Smales and Jamie Rogers of SBCC.

South Barrie Collision Centre held a charity car wash recently to raise money for the Royal Victoria Hospital (RVH) Phase 1 Expansion Project, which includes the Simcoe Muskoka Regional Cancer Centre. The total of funds raised was more than $6,000.

“It was great to see the community support this event and help the hospital and future cancer centre,” says Alec Smales, president, South Barrie Collision Centre.

South Barrie Collision wants to thank the Barrie Thunder Classics, Rock 95, Enterprise, Solar Gard, Carcone’s Auto Recycling, PPG Canada, Vic Parsons, Jim McDonald, and Mike Robinson for bringing their stock cars to add to the attraction.

South Barrie Collision Centre is also a supporter of the Women in Insurance Cancer Crusade (WICC).

Atlantic Collision Group Raises $12,500 for Children’s Safety Village Atlantic Collision Group held its 17th annual charity golf tournament on Friday, July 17 to benefit the Peel Children’s Safety Village.

The tournament took place at Nobleton Lakes Golf Club.

More than 200 people attended the event, including notables such

as Johnny Bower of the Toronto Maple Leafs, Chris Campoli of the Ottawa Senators, and Councillor Sue McFadden.

After an enjoyable day of golf, dinner was served at Riviera Parque Banquet Hall. After dinner, prizes were awarded for the longest drive, closest to the pin, and low gross. There were also random draws for an assortment of prizes.

Atlantic Collision Group would like to thank the organizers, volunteers and participants who helped Sabrina Clark, Manager make the annual Arnolds Oakville; Sylvan golf tournament a Naido, ACG Company success, especial- Controller; Nadine Popov, Manager Arnolds Oakville. ly lead sponsors DuPont and Advantage Car Rentals.

Max Della Mora, ACG Manager Pineview Atlantic and Argante Tolfa, ACG Manager Atlantic Auto Body.

ABOVE: Julie Hisey of Advantage Car Rentals and Joe DaCunha of I-CAR. RIGHT: John Barbosa, ACG Manager Parkway Atlantic.

Dave McFadden, Johnny Bower of the Toronto Maple Leafs, and Sue McFadden, Region of Peel Councillor Ward 10.

10 collision Repair collisionrepairmag.com

NEWS AIA May Lead I-CAR Training in Canada I-CAR International has announced that it will enter into negotiations with the Automotive Industries Association of Canada (AIA) to reach an agreement under which AIA would be licensed to provide I-CAR training in Canada in the future.

In 2008, the I-CAR International Board of Directors established a task force of Canadian collision industry leaders to support the Board’s efforts. They are looking for a solution to ensure that the Canadian interindustry would have continued access to I-CAR products after I-CAR closes its current US-based regional operation. In 2009, this work continued to move forward.

Last week, at I-CAR’s 30th Annual Industry Conference, as a result of the work of the task force and a rigorous proposal evaluation process, the I-CAR Board of Directors directed I-CAR staff to work with AIA in an effort to establish a solution that will meet the demands of the Canadian collision industry for continued access to I-CAR training.

“Throughout the past year, the voice of the Canadian industry has been clear – there is a continued need and demand for I-CAR training,” said I-CAR President and CEO John Edelen. “We are glad to have reached this point in the process, and to have the potential to work with AIA on a solution that is the right solution to ensure that I-CAR training remains viable and accessible in Canada.”

Marc Brazeau, AIA President, has also indicated that he is happy to have reached this step in the process. ”AIA is committed to the long-term wellbeing of the Collision sector in Canada and training, in this highly complex field, it’s essential to maintain professionalism. We are hopeful that the next stage of discussions will result in a mutually beneficial agreement that will set the stage for I-CAR training in Canada for many years to come.”

“We are looking forward to working with AIA to achieve a solution that is right for Canada,” noted Edelen.

Chief and RS Finishing Sign Deal RS Finishing Systems, a collision repair equipment distributor based in Ontario, has recently been awarded exclusive rights by Chief Automotive Technologies to distribute the company’s numerous products in the Ontario market.

The partnership is effective immediately, and means RS Finishing Systems will become the sole source of Chief’s full line of pulling, measuring and anchoring systems for Ontario-area shops.

“Chief is very excited about the partnership with RS Finishing, as they have a strong reputation for customer support and technical expertise,” said Bob Holland, Chief’s Canadian Division Sales Manager.

“Additionally, RS Finishing has the staff and infrastructure Chief requires from its key distribution partners to insure our products are sold, installed and supported to Chief’s exacting standards.”

RS Finishing Systems is led by its founder and president, Richard Bannister.

september 2009 collision Repair 11

NEWS

MEMBERSHIP ONTARIO

PPG’s MVP Conference to Focus on Accelerating Performance PPG’s MVP Business Solutions team will host a major conference for collision centre owners and managers from across North America, September 13–15 at the Gaylord Opryland Hotel in Nashville, Tennessee. The conference will focus on utilizing leadership skills to implement change and maximize business performance.

“Past MVP conferences have focused on the challenges brought forth by the current business climate and the changes that are needed in order to stay competitive,” said Randy Dewing, senior manager, PPG Business Solutions. “At this conference, we’ve

put together an exceptional combination of speakers and seminars to address leadership and execution skills that are so vital to future shop success.”

The conference will consist of management training, keynote speakers, breakout seminars and peer-to-peer discussion groups.

“Every event on the conference agenda is geared toward taking the leadership skills of key collision shop personnel to the highest level,” said Norm Angrove, senior manager, PPG Value Added Programs.

For more information and to register, please visit mvpconference.com.

AkzoNobel Acoat selected Slates 3rd Leadership Summit AkzoNobel will host its third Leadership Summit for members of the Sikkens Acoat selected program. The event will be held September 25–27, 2009 at the Running Cougar Ranch located near Houston, Texas.

The hands-on session challenges attendees to evaluate their personal objectives and leadership skills, then fine-tune the skills necessary to lead their organizations more effectively. “The Leadership Summit will help collision repair shop owners and managers focus on achieving their business

and personal objectives, while learning how to share their vision and enthusiasm with other team members,” said Mike Sillay, North American Services Manager, AkzoNobel Coatings. “In this challenging economic environment, developing effective leadership skills is more essential than ever, and honing the ability to motivate and inspire others can make a tremendous difference in business success.”

Acoat selected members can register online at acoatna.com/discover.

AIA Hosts Strategic Planning Event The Automotive Industries Association of Canada (AIA) recently held a one-day strategic planning session with a range of members. The input from this session will form the foundation for the Association’s 3-year business plan.

The group concluded that the Association is on the right track. Key areas for the members were identified as: • A continued focus on right to repair.

• A desire to track legislation in Europe and the U.S. to be proactive about identifying issues that may come up in Canada.

• Environmental issues and their impact on the industry remain important.

•

Market intelligence and research is an essential business tool and priority for the association.

• The need to better communicate with the service provider community using the retailers, groups and associations within our network.

• Improvement of the industry’s image with the public.

If you would like to make a comment or suggestion on any of these issues, please email your thoughts or comments directly to your Board of Directors Chair (john. watt@aiacanada.com) or First Vice Chair (brad.morris@aiacanada.com).

Instructor of the Year Nominations Open The I-CAR Education Foundation has opened applications for the I-CAR Education Foundation’s Instructor of the Year award. The winner of the award will receive an expensepaid trip to NACE 2009 where the instructor will be recognized for their achievement.

This award is open to all collision repair instructors teaching at career and technical schools and colleges that utilize the I-CAR

Live Curriculum. Members of the industry and fellow educators can nominate an instructor for this award by visiting ed-foundation.org and downloading the I-CAR Education Foundation Instructor of the Year Award application. Applications need to be submitted

by September 30 in order to be considered for the award. Winners will be notified in early October.

Barrie Brampton Burlington (East) Burlington (West) Cambridge Carelton Place Chatham Clarksburg Fergus Guelph London Markham Mississauga Newmarket Niagara Falls North Bay Oakville Orangeville Orillia Oshawa Ottawa Ottawa Ottawa Owen Sound Parry Sound Pickering Port Colborne Port Hope Richmond Hill Sarnia Scarborough Simcoe St. Catharines St. Catharines Strathroy Sudbury Thornhill Thunder Bay Tilbury Toronto (Central) Toronto (North) Toronto (West) Trenton Uxbridge Walkerton Windsor (East) Windsor (West) Woodbridge

Zenetec Collision Centre Rutherford Collision Centre Cars Auto Collision City Automotive Golden Triangle Collision Vic Bennett Collision Chatham Kent Chrysler Blue Mountain Collision Hutten Collision Centre Golden Triangle Collision Jones’ Auto Body Fine Line Collision Centre Heartland B & B Collision Elliott’s Collision Service Maple Leaf Collision Centre City Centre Collision Automacs Collision Leggett’s Collision Industrial Park Collision Don Butt Auto Body Bemac Auto Body Capital Collision Turpin Collision Centre V.R. Collision Service Constable Auto Body Royal Auto Body Port Pontiac Buick GMC Lakeshore Auto Body Forest Hill North Auto Body St. Clair Auto Repair Howden Collision Simcoe Collision Centre Ed Learn Ford Glen Merritt Collision High Street Auto Body Imperial Collision Centre Bayview Steeles Auto Collision Mascarin Collision Centre Chatham Kent Collision Centre Martino Bros. Collision Grand Touring Collision Service 427 Auto Collision Autotrend Collision Precision Auto Refinishing Walkerton Collision Centre Emeryville Collision J & J Dominion Collision Hwy 27 Auto Collision

NEW BRUNSWICK Edmundston Fredericton Grand Falls Miramichi Moncton Saint John Woodstock

G & M Chev Olds Dana’s Collision Center Toner Pontiac Collision Center Sarkis Collision Center Champlain Auto Body Downey’s Collision Center Corey Ford Collision Centre

NOVA SCOTIA Antigonish Bridgewater Elmsdale Kentville Middleton New Glasgow River Bourgeois Sackville Truro Wallace Yarmouth

Ron MacGillivray Chevrolet Saunders Collision R/T Collision Center North’s Auto Body Bruce Collision Atlantic Car Choice Collision Brent’s Auto Body Keizer’s Collision Centre Blaikies Collision Centre Ian MacDonald Auto Body Hubert’s Collision Center

PRINCE EDWARD ISLAND Charlottetown Donagh Summerside

Gaudet’s Auto Body Bill Koughan Auto Body Century Auto Body

12 collision Repair collisionrepairmag.com clientListThirdPageDarkBlue.indd 1

16/07/09 10:32 AM

Experience Our Experience.

For over 30 years*, CSN facilities have been repairing customers’ vehicles to pre-accident condition. Our 65+ locations throughout Canada have been reliable, dependable partners in their respective

For more information visit:

CSNinc.ca Collision Solutions Network 377 Evans Ave, Suite 102

communities. Our third party customer satisfaction rating of

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POINT BLANK WITH PIERCEY

Paperless Clearing out the clutter.

by

N Sam Piercey

o matter how many computers we have in our shops, most of us in the collision repair business are probably still surrounded by paper. We can try as hard as we want to “go Green” with our paint and processes, but as long as we’re still killing trees on a daily basis, how “Green” can our shops really be?

Can you imagine what your shop would be like if you started cutting down on all the paper you use for repair orders, invoices, and other things? For one thing, your space will be a lot less cluttered, which is always good for things like 5S, Six Sigma, or lean.

Environmental benefits and less clutter are both good, but they’re not the best advantage of a paperless shop.

Simply put, if you go paperless, your shop will be better organized, pretty much top to bottom. Think about the difference between how filing cabinets and computers work and I think you’ll start to see what I mean.

mention saving space and storage. More importantly, the paperless office shortens the repair process.

We will do this by scanning our documents as they reach the desk. Once scanned, they’re moved into the R/O file immediately. Archiving the entire file is now as easy as 1,2,3.

It’s the same process for any piece of paper you get handed. Your invoice comes in the door, you immediately scan it and move it into an repair order.

Now it’s in your file and you can move it on to your management system. There it can also be archived at the same time, all in one step.

This electronic filing will help keep your files accurate, and make your life less complicated. Any time you can simplify day-to-day tasks, do it. It will give you more time to work on the big picture.

The system we’re putting in place will eventually be linked up with one of several management systems. There is a number out there that will talk to your system. This means you will be

tHINK ABOUT THE DIFFERENCE BETWEEN FILING CABINETS AND COMPUTERS. I don’t care how good your paper filing system is, you still can’t ask a filing cabinet to spit out all the records that contain the words “bumper cover.” There are ways to come up with indexing systems that use lots of cross references to find related things. Setting up a paper filing system is a job for a professional librarian, not you and your staff. But a good database will do this.

A completely paperless office is something we’ve been striving towards for some time at Budds’ Collision. Imagine cutting down on all the paper we generate, while at the same time moving forward with serving our customers. A paperless office means we move our files faster, not to 14 collision Repair collisionrepairmag.com

able to pull up a file on your desktop, and before you can shout “Bingo!” everything is laid out in front of you.

A paperless office means no going back and forth to find files and folders, and no more wasted time filing every few days. I think the near future in our industry will see a lot of shops shortening the process of paperwork, simply because it will save time, money and a lot of headaches. CRM

Sam Piercey is the co-owner of Budds' Collision Services in Oakville, ON. Sam is a long-time coyote member and sits on many boards and committees.

He can be reached at sam@buddscollision.com.

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PRAIRIE VIEW

NextYear

It’s happening now for “inbred hicks“.

by

T Tom Bissonette

he province of Saskatchewan has long been known as “next year country”, when year after year our farmers have faced either low crop production or low crop prices.

Years of NDP government seemed to back this attitude up, with their “Mouseland” fable that depicts average folks as “mice” and successful businesses as “cats”.

This completely ignores the fact that successful businesses are often run by average folks. Maybe some of those businesses are successful not because they succeeded on the backs of the poor, but because the people involved worked a little harder.

For many years it has almost been considered a mortal sin in this province for

anyone to succeed and do well, or even just do a bit better than the other guy.

Further to this, our province has been the brunt of a lot of jokes from people in other provinces, and I’m just not talking about the old favourites about watching dogs run away for three days.

Troy Westwood, the kicker for the Winnipeg Blue Bombers, caused a stir in 2003 by mischievously branding fans of the Green Riders “banjo-picking inbreds.”

That’s pretty offensive in and of itself, but you can always trust a guy like Troy Westwood not to leave well enough alone and quit while he’s ahead.

He later amended the insult, suggesting “the vast majority of people in Saskatchewan have no idea how to play the banjo.”

Recently the Winnipeg Blue Bombers got into hot water again, when a fan at the team’s annual fan forum suggested that Saskatchewan is the “crotch” of Canada.

Our bright young Premier, Brad Wall, responded with the comment, “I would agree that we could be compared to a part of the anatomy in that area – how can I say it – let’s put it this way, we are the only province in Canada producing anything right now.” Good fun!

The world economy, no matter how bad it gets, will always need food, energy and water – things Saskatchewan has plenty of! In the midst of the economic downturn that has gripped the world this past year, our province has continued to show modest growth and we are poised for another

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PRAIRIE VIEW boom as a number of mega projects come in line in the next two to five years.

Shops in Saskatoon have experienced consistent growth in sales since the fall of 2007 and continue to have a healthy backlog of work. We are thankful and consider ourselves lucky to live where we do.

The only downside that I can see (besides labour rates) is a lack of qualified collision repair technicians. I can’t speak for every shop in the province, but I currently need another experienced Journeyman collision repair tech and the only way I will get one is to steal one from another collision repair facility. This is not the best way to make friends and influence people.

In my mind, the technician shortage situation will only get worse as the economy recovers and the resource boom continues.

Not only will I need more collision repair technicians at that point, but the question becomes how will I be able to keep the ones I have from leaving the

collision repair trade and going to seek their fortune in the resource and raw materials sector?

Our own government insurance is even feeling the employee pinch. In the last four years, they have raised the wages they pay their staff 26 per cent and they

With that said, I still think Saskatchewan is on a roll. We have much to offer. If you live in an area of our great country where the employment opportunities look bleak, then I would encourage you to seriously consider relocating to our province.

The technician shortage will only get worse as the economy recovers. continue to hire some of our brightest and most promising young technicians.

Wages being jacked up by that much, in that short a time, indicate to me that Saskatchewan General Insurance (SGI) is also having trouble finding the qualified people that they need to get things done.

I recently asked one appraiser who appeared to be in his late 20s why he went to work with SGI instead of a collision repair facility, and his reply was that the pay and benefits were better at SGI. Negotiations should be interesting this year.

We have beautiful vibrant cities, small quiet rural towns (where you can buy a beautiful home for under $100,000) and many places in between that would welcome you and your skills.

If you are interested in life in Saskatchewan, please feel free to contact our provincial auto body association at s-a-a-r.com. CRM Tom Bissonnette is the owner/operator of Parr Auto Body, a collision repair facility located in Saskatoon, SK. He can be reached at tom@parrautobody.com.

Assured Automotive

Cares

“

ENOUGH TO BE PROPERLY

&

TRAINED D E EQUIPPED NOT BECAUSE WE HAVE TO, BECAUSE WE WANT TO.

”

TRAINING IS ESSENTIAL IN TODAY’S INDUSTRY

Assured Automotive honours Lee Bartley and Vinnie Rampersand for their commitment to the collision repair industry. Lee is the Manager for Assured at Midtown Honda and Vinnie is the Manager for Assured at Oak-Land Ford Lincoln.

Both Lee and Vinnie exemplify excellence in customer service while playing a vital role in Assured’s Automotive Dealership Strategy. Furthermore, Lee and Vinnie are instrumental in ensuring Assured remains successful in servicing both our Dealer and Insurance Partners. At Assured we believe that our staff is the key to our success, to this end we would like to thank Lee and Vinnie for their contribution and dedication to Assured Automotive.

ASSU RED HONO RED

Right: Lee Bartley from Assured at Midtown Honda.

Above: Vinnie Rampersand from Assured at Oak-Land Ford Lincoln

september 2009 collision Repair 17

WORLDSKILLS 2009

s f e i r B l a c i Techn ties. s with serious du e m co ip h rs so n Spo

O

ABOVE: Patrice Marcil of DuPont Performance Coatings.

BELOW: Lawrence Danylchuk, Team Canada Expert.

18 collision Repair collisionrepairmag.com

ver 1000 competitors are coming to Calgary in September for WorldSkills, the international competition showcasing the very best in trades, technologies and skills from 51 member countries. Although there will be many different competitions taking place, for the collision repair industry there are really only two: Auto Body Repair and Car Painting.

Lawrence Danylchuk is the Auto Body Repair Expert for Team Canada.

An instructor at Maples Collegiate in Winnipeg, Danylchuk’s involvement with skills competitions goes back to 1998, when he and another instructor organized Manitoba’s first competitive event for Auto Body Repair.

“We got a huge amount of support for that from Manitoba Public Insurance,” says Danylchuk. “We ran for two years before it became official with Skills Manitoba.”

Being an Expert for Team Canada means being part of the panel of experts from around the world that design the contest. The panel has more issues to settle than might be readily apparent. “For example, a manufacturer’s specifications may call for a continuous weld in a situation where the common approach in North America might be spot welding,” says Danylchuk. “We have to figure these things out in advance, so all the competitors know what is expected from them. It helps to level the playing field.”

It’s also the Expert’s job to make sure their competitor has as much information as possible. Still, even with an expert to help, Danylchuk says competitors have a tough road.

“That individual has to commit to a year-and-a-half of solid training,” says Danylchuk. “It means spending time away from work and sometimes attending meetings in Ottawa. It’s a big commitment to be part of Team Canada.”

Team Canada’s Auto Body Repair competitor is Devon DeBoer. Although not directly training him, Danylchuk worked out a comprehensive schedule for the training.

“There’s a lot of ground to cover. The schedule details how much time should be spent on welding, how much on frame repair, and so on. The idea is to make sure Devon gets what he needs to have the best chance possible,” says Danylchuk.

A lot of time, effort, and money go into WorldSkills. For example, Danylchuk estimates that Car-O-Liner alone may have invested as much as $3.5 million worth of frame machines for the Auto Body Repair competition. He himself has invested a lot of time. But it’s an investment he’s happy to make. “Anything that can help to promote our trade, I’m there,” he says.

DuPont Performance Coatings is the Gold Sponsor of the WorldSkills Car Painting competition. Part of that sponsorship includes providing coatings material for the competition, but the commitment goes deeper.

WORLDSKILLS 2009 OPPOSITE PAGE: Jessica LaClerc represented Canada in 2007.

THIS PAGE: The 2007 WorldSkills competition in Japan.

Competing at this level requires precision and skill.

Patrice Marcil is the National Training Manager for DuPont Performance Coatings. He says that although DuPont coatings products are in use worldwide, the ones used to prepare for the competition had to come from Canada.

“Competitors will be using a full line of environmentally friendly DuPont products including DuPont Cromax Pro Waterborne Basecoat” says Marcil. “We’ve shipped out a lot of product to the DuPont training centre in Belgium, where they’re training many of the European competitors. We also had a group from the UK who came for a week of training in Toronto. The products are similar around the world, but the clear coats used here are a little bit different from what they are used to.”

Patrice Marcil will also be attending as a technical advisor.

“We’re providing technical support, to ensure the products are used properly and safely,” says Marcil. “I’ll also be briefing the judges and participants, as well as providing tech sheets.”

The story of WorldSkills goes back to 1946 in Spain. José Antonio Elola Olaso, who was General Director of OJE (Spanish Youth Organization), had an insight: it was necessary to convince people that their future depended on an effective vocational training system. By 1953, several other countries were participating. Today, the competition is truly global in scope.

“The goal is, first and foremost, to promote the trades,” says Marcil. “We need more people entering the trades, and this is a good way to encourage that. It’s a good fit for DuPont. It’s an international competition, and we’re an international company. We need to support the trade that supports us.” crm

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y r

osium mp sy

l na io

yshop in bod du

st

GLOBAL VIEW

int er na t

CENTRE: Dick Cross of CARSTAR, IBIS keynote speaker.

ABOVE: Alan Schneider, Tony Aquila of Solera, and John Yoswick of ABRN. RIGHT: Matthew Ohrnstein of Symphony Advisors.

Total There may be solutions for turning those numbers around.

By Darryl Simmons

20 collision Repair collisionrepairmag.com

T

he International Bodyshop Industry Symposium (IBIS) has always been about finding solutions to the challenges faced by the collision repair industry. One of these challenges is the increasing number of total losses recorded in recent years.

The reasoning is obvious; decrease the number of write-offs and increase the number of repairs. If done properly, it could have positive effects for both insurers and repairers.

Turning that hypothetical situation into a reality was the topic of one of the more interesting public discussion sessions that took place at IBIS 2009.

Facilitated by Matthew Ohrnstein and Gordon Reid, the discussion aired a number of strategies for reducing the overall number of total losses.

“The overarching issue of the session is simply that too many cars are written off as total losses, rather than being repaired,” says Ohrnstein, who currently serves as the managing director of Symphony Advisers, a management consulting firm focused on delivering advisory services to the automotive aftermarket and automobile claims organizations. “Looking at it from a high level perspective, the first question we have to ask is ‘How did the car become a total loss?’”

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GLOBAL VIEW Today’s vehicles have more airbags than ever before, again triggering a rise in repair costs. Some car companies have also discontinued certain brands. This leads to an almost instantaneous drop in the ACV. “When a vehicle is branded a total loss, it’s sold by an auction company,” says Ohrnstein. “Today the auctions are becoming more and more virtual, as opposed to brick and mortar operations.

This has led to buyers becoming more diverse and international in character.”

Ram Vadlan of PPG, and Gillian and Desmond D’Silva of Assured Automotive. IBIS excels at bringing together stakeholders.

Whether or not a car is judged a total loss depends on a number of factors. This includes not only estimated repair costs, but the potential for supplements, cost to pay for the consumer’s rental car, and so forth. Once the total cost is figured, the decision is made on whether or not to repair. As it turns out, it’s actually a pretty simple decision to make.

“If that number is under 70 or 80 per cent of the Actual Cash Value, the car will be repaired,” says Ohrnstein. “Over that, and it’s cheaper for the insurer to total it.”

A major factor driving up total losses is the aging North American vehicle fleet. As vehicles age, the ACV drops. Further to that, roughly one in every five vehicles has been in an accident already, furthing lowering the ACV. These are not the only factors in play, however. Low used car prices means lower replacement costs, and the complexity of today’s vehicles makes them more expensive to fix. This increased complexity affects all of the major components of the repair process; labour, paint, and parts.

These are not the only factors in play, however. Low used car prices means lower replacement costs, and the complexity of today’s vehicles makes them more expensive to fix. This increased complexity affects all parts of the repair process; labour, paint, and parts.

Guy Bessette and Manon Duplantie of Fix Auto during one of the question and answer sessions.

22 collision Repair collisionrepairmag.com

IBIS speakers and Publisher Partners. Front row, from left: Alain Schneider, Matthew Ohrnstein, Dick Cross, Kelly Dalwood, Dane Loosley.

Back row, from left: Christian Simmert, Tim Jackson, Darryl Simmons, Michel Malik, Mark White, Gordon Reid, Rod Enlow, John Yoswick, Quintin Cornforth and Lawrie Martin.

Some estimates peg the number of total losses that go to homegrown dismantlers at only 40 per cent. The remainder are either rebuilt or exported.

It isn’t just collision repairers and insurers who would benefit from a decrease in total losses. The high rate of write-offs has deleterious effects for the OEM as well.

“They don’t get to sell a replacement part to fix the car,” says Ohrnstein. “If the car gets dismantled, the recycled parts go back into the market, and the next time a like kind car gets damaged there’s a recycled part available. The OEM loses twice. First, when they don’t sell the part, and the second time when they don’t sell the part.”

So what can be done to turn the tide? First, insurers could begin selling salvage directly to the dismantlers. Insurers will then know the parts are available.

“We also felt that insurers could start specialist shops that are used to handling these heavy hits,” says Ohrnstein. “On the repairer side, be proactive. Develop the value proposition to help insurers solve this. Repairers have a lot of fixed costs, so going to lean processes and multi-shift facilities could help. Bring down the overall costs, and you’ll end up repairing more cars.”

Collision Repair magazine will continue to update you in every issue with the most compelling content from IBIS 2009. CRM

profiles of success

Equipped and Ready Stan Van Basten of PreTech Collision believes in having the right tool for the job.

By Mike Davey

T Stan Van Basten, owner/ operator of PreTech Collision in Victoria, British Columbia.

24 collision Repair collisionrepairmag.com

here’s a wide range of management styles in the collision repair business. Look around, and you can find numerous examples of everything from “handson” to “hands-off.” In some ways, Stan Van Basten of PreTech Collision in Victoria, British Columbia definitely falls into the first category.

A recent expansion at his shop serves to illustrate just how true this is. Van Basten was not only involved in designing the expansion, he actually did quite a bit of the work himself. In addition to owning PreTech Collision, Van Basten and his wife Tina have a sideline in restoring and reselling homes. When the time came for expansion, Stan Van Basten put some of the skills he’s developed in his sideline to use at his main business.

When PreTech Collision opened in September of 1988, expansion was already in the air. It would have to be. The original shop consisted solely of Stan Van Basten and about $12,000 in tools.

Although PreTech Collision still occupies its original location, it also now occupies two other buildings right beside it.

“We really had no choice about expansion. The business was growing at such a rapid rate that we were simply running out of room” says Van Basten. “We’ve known for a few years that we needed to expand. We had another building down the street just for space, but it was causing us to lose cycle time. Now we can implement the systems we need to run more efficiently.”

Aside from cycle time improvements, Van Basten has noticed improvements in staff performance and attitude as well.

“It’s benefited everyone tremendously,” says Van Basten. “The staff are much more upbeat. We’ve put in an integrated phone system, so that instead of having to walk over to the office, the techs can just call. It minimizes dust, dirt, noise, and everything else.”

This is not only good for cycle time, work flow, and staff morale, but it helps with what Stan Van Basten calls the “new customer profile.” Consumer expectations have changed dramatically, and

profiles of success PreTech Collision has changed along with them.

“It used to be that you would see very few female customers,” says Van Basten, noting that the ratio is now closer to par. “You can’t establish and maintain a good business if you’re not keeping up with the times.”

Stan Van Basten definitely has a passion for having the right equipment to get the job done.

“Having the latest equipment has always been a big thing for us, because you really are only as good as your equipment. When I bought my Blackhawk drive-on years ago, we were just a little three man shop, and it was a little bit stressful thinking about how to pay it off. I can honestly say that it was one of the smartest investments I ever made.”

Stan Van Basten is a big supporter of drive-on frame machines.

He believes the added expense is worth it in terms of productivity and ease-of-use for the technicians. Today, PreTech Collision has five frame machines. Accurate measurement is another thing Stan Van Basten is willing to invest in.

“We’re the first shop on Vancouver Island to purchase the new Spanesi measuring system with the liquid filled arms. It’s an amazing machine. I think that we were also the first on the Island to purchase the KansasJack laser measuring system about 15 years ago.”

It’s hard to think of a piece of equipment that PreTech Collision doesn’t have. In welding alone, there’s a TIG, a MIG and an inverter spot welder. There are even a couple of car hoists, which make it easier to do undercarriage inspections.

“It’s another advantage to the repair process to get the car up. It just makes sense to me,” says Van Basten. “The more you can do to make your employees’ jobs easier, the more efficient they will be.

That’s just common sense.”

The facility is equipped with two full downdraft booths, and has been using DuPont’s CRO-MAX waterborne for over a year.

“We didn’t want to wait until the last minute, as we were concerned about the learning curve,” says Van Basten. “We’ve had a really good relationship with DuPont over the 20 years we’ve been with them. I don’t think we would ever change.”

Ellis Patzwald is a technical sales representative with DuPont who works closely with the staff at PreTech.

“To my mind, Stan and Tina exemplify what’s best about the collision repair industry,” says Patzwald. “They’re always on the lookout for new equipment, processes, and training that can help their business and staff flourish.”

It would be remiss of us not to mention Stan Van Basten’s most important partner. His wife, Tina is an integral part of the business.

“Tina and I have been together for 16 years. When the business started growing, she left her job and started working here parttime and later went full-time,” says Van Basten. “She’s been a big part of the backbone here. I’ve kept things going in the back, but Tina’s kept track of finances and where we are going. We simply wouldn’t be where we are today without her.”

PreTech Collision is not a dealership shop, but Stan Van Basten has made a point of specializing in Honda and Acura vehicles.

Once again, efficiency is the name of the game.

“Most shops will fix anything that comes through the door. In some cases that can become an issue,” says Van Basten. “If you’re not familiar with the vehicles, you can run into problems.”

Tina and Stan Van Basten in the waiting room of PreTech Collision.

This specialization has been ongoing for the last 15 years. Van Basten says it’s been an advantage for everyone from the body techs to the painters, and everyone else involved in the repair process.

“In general, I think you’ll have more successful repairs with specialization,” says Van Basten. “I’m a lucky person. We’ve got the best staff we’ve ever had. They work hard at making this business move forward. We’ve never claimed to be perfect, but we work with honesty and integrity. It’s why we’re so busy.” CRM

SnapShot PreTech Collision Services 554 Alpha St., Victoria, BC, V8Z 1B2 STAFF Technicians: 6 Apprentices: 1 Detailers: 1 Painters: 2 Prepper: 1 Office: 1 Management: 3 SYSTEMS Paint: DuPont Cromax Pro Frame: Wedgeclamp, Fast Rack, Blackhawk (2), Mega Rack Measuring: Spanesi Estimating: IMAX, also the ICBC system.

Management System: IMAX, ICBC Aries

It’s hard to think of a piece of equipment that PreTech Collision doesn’t have.

september 2009 collision Repair 25

WOMEN OF THE INDUSTRY

Service Appraised For Adele Griffin of Zenetec Collision Centre ~ CSN, customer service is a top priority.

A

By Mike Davey

ttention to detail is a key factor in all aspects of the collision repair business, especially when it comes to appraisal and estimating. Mistakes are costly at any point in the repair process, but errors in the estimate can give owners, techs, insurers, and motorists ulcers, not to mention giving the shop a bad reputation.

Adele Griffin has been employed as an appraiser with Zenetec Collision Centre ~ CSN in Barrie, Ontario since 2007. Her career in the automotive industry began several years before that at a local car dealership.

“I started work in an entry level position, and I really took an interest in the industry,” says Griffin. “I was able to work my way up to become the sales manager’s assistant. After that, the opportunity to become an appraiser at Zenetec eventually came my way, and I jumped at it.”

Adele Griffin of Zenetec Collision Centre ~ CSN.

A typical day for Adele Griffin is very busy and involves a lot of multitasking. It’s a fairly busy shop, so she often does 10 estimates a day. This involves inspecting the vehicles personally, taking photos, and determining repairs. She also has to produce a cost estimate and arrange for the work to be done and the bill to be paid.

This is probably a close approximation for the typical day of any busy estimator. There are always special challenges to be met and overcome. Adele Griffin’s main goal is customer satisfaction.

“Business vehicles can be a special challenge, as every day the company goes without the vehicle is hampering their business,” says Griffin. “Finding alternate solutions when unforeseen delays arise becomes my top priority.”

Of course, one of the biggest challenges for any estimator is when new vehicles come out.

“The 2010 vehicles are so new right now that information and part listings are not readily available,” says Griffin. “When things like that come up, experience in the entire repair process really allows me to move forward.”

High levels of customer service and an extreme attention to detail have sometimes been called “the new normal” in the collision repair industry. This is a philosophy that Adele Griffin and all of the staff at Zenetec Collision Centre ~ CSN understands.

“Collisions can be a very stressful and emotional time for anyone,” says Griffin, noting that it’s part of her job to reduce those stress levels. “I like to keep my customers updated throughout the repair process and address their needs. This helps reduce their stress level and makes for an overall satisfied customer, while giving me a sense of accomplishment.” CRM

Women’s Industry Network (WIN) is a not-for-profit organization dedicated to encouraging, developing and cultivating opportunities to attract women to collision repair while recognizing excellence, promoting leadership, and fostering a network among the women who are shaping the industry.

Collision Repair magazine is pleased to announce that Adele Griffin, and every woman profiled in our Women of the Industry section, will receive a membership to WIN. For more information on WIN, please visit womens industrynetwork.com.

26 xx collision Repair collisionrepairmag.com

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INDUSTRY EVENTS From LEFT to RIGHT: Larry Jefferies, Shawn Stenson and Brian Haslam of CARSTAR Kingston; Tony Nero and his wife Gianna Nero of CARSTAR Sudbury; Sam Mercanti Jr. and Remo Mercanti of CARSTAR Hamilton Rymal and Gage; Sam Mercanti; and Lisa Mercanti-Ladd.

“

”

CARSTAR Excellerates

W

The network accelerates at 12th annual conference. hat gets measured, gets done.” That was one of the statements made by Sam Mercanti, President and CEO of CARSTAR Automotive Canada as he opened CARSTAR’s 12th Annual Industry Conference.

Nearly 300 delegates gathered in Vancouver British Columbia, for the three day event. The conference, held at the Westin Bayshore Hotel, brought together leaders from the automotive and insurance industries to share ideas and valuable information. The theme for this year’s conference was Excellerate, a word coined by CARSTAR and means to accelerate with excellence.

Following three days of information sessions, the annual CARSTAR Awards Ceremony took place. The Awards theme was “The White Knight – We Will Rock You”, where delegates were encouraged to dress like their favourite rock star.

Acknowledgments were given to franchise owners who demonstrate distinguished service and outstanding leadership.

Jena Karfhan; Mark Karfhan of CARSTAR Okotoks and CARSTAR High River, and Shannon Karfhan.

Walter Grego of CARSTAR Concordia; Nicky Wenzel of Enterprise, and Lisa DeMontigny-Grego.

Many other franchisees received awards from both the CARSTAR Corporation and various insurance companies. A special presentation was also given by the Bateson family whose 8-year old daughter Emily suffers with cystic fibrosis. She gave an emotional appreciation to CARSTAR for its national “Soaps it Up” campaign.

Conference special guests also included an inspiring keynote address given by Cameron Herold Founder of BackPocket COO & 28 collision Repair collisionrepairmag.com

Former COO of 1-800-GOT-JUNK; Alain Thibault, President & CEO of TD Insurance; Marilyn McLaren, President & CEO, of MPI (Manitoba Public Insurance); Robin Spencer, President & CEO of Aviva Canada, and Alex Sun, CEO of Mitchell International.

Aviva Canada, TD Insurance, The Dominion and The Economical Insurance Group hosted breakout sessions during the conference. Also in attendance were RBC General Insurance, Optimum Insurance Co., Intact, ICBC and Family Insurance Solutions.

The conference also included a Business Partners Expo. This year more than 45 conference sponsors and partners were present including: Platinum Sponsors - BASF Canada; Gold Sponsors - Akzo Nobel Coatings Ltd., Audatex, DuPont Performance Coatings, Enterprise Rent A Car and Mitchell International; Silver Sponsors – Discount Car & Truck, along with many Bronze Sponsors including 3M Canada, Chief Automotive Technologies, The Intercorp Group, LKQ – Keystone, NAPA – CMAX, Saint Gobain Abrasives Canada and many Star Partners

Anna and Frank Zaccheo of CARSTAR Montreal St.-Urbain.

“Our sponsors and partners are so integral to the success of our company and this conference,” said Mercanti. “We are pleased that they were involved this year and for their continuous support as business partners.” CRM For more photos of the CARSTAR conference, please visit collisionrepairmag.com/photos.

INDUSTRY EVENTS

World Record!

Nothing says summer like a charity car wash and face painting.

CARSTAR Soaps it Up for Cystic Fibrosis with the biggest car wash ever.

M

ore than 140 CARSTAR Collision Centres in Canada and the U.S. washed more than 6,000 cars during the organization’s 2009 “Soaps it Up!” event. In addition to raising more than $100,000 for the Canadian Cystic Fibrosis Foundation and local charities in Canada, CARSTAR has also earned the Guinness World Record title for the largest car wash.

Over 80 Canadian CARSTAR locations participated in the Soaps it Up National Car Wash day.

“We are overjoyed by this incredible achievement and the success of this year’s Soaps it Up event,” said Sam Mercanti, President and CEO of CARSTAR Automotive Canada. “Together with the U.S. locations, we surpassed the 4,000 car goal commissioned by Guinness by more than 50 per cent to earn this world record title.

Most importantly, we raised funds and awareness for the charities involved.”

This year marked the sixth anniversary for the CARSTAR Soaps it Up fundraising events in Canada and was the first year that the U.S. locations participated in the car wash event.

Cystic fibrosis is the most common, fatal genetic disease affecting young Canadians. There are approximately 3,500 people across Canada who live with cystic fibrosis.

CARSTAR Collison Repair Centres in Canada have been a Geoff Warner and his daughter proud supporter of the Canadian Cystic Fibrosis Foundation since came by to help learning that a granddaughter of a franchisee was diagnosed with cysat Saskatoon tic fibrosis. In the last nine years, more than $1.6 million has been CARSTAR. raised by CARSTAR Automotive Canada to help find a cure.

“This honour is shared amongst our customers, franchisees, employees and partners in Canada and the U.S. and is a reflection of the hard work and dedication put forth by all of our franchisees,” said Mercanti. “We are extremely thankful for their commitment and support to put on such great events each year in their local communities and congratulate them on a job well done!”

Sponsors for CARSTAR Soaps it Up include: 3M Canada; Quiznos; Nolitours; King Rose Travel; The DAC Group and AIR MILES. CRM

ABOVE: Daniel Segreto of Nick’s CARSTAR Collision, a representative of the Toronto PD and Zach Brull of CARSTAR. LEFT: Nick Setta of the Hamilton Ti-Cats was one of a number of celebrities who helped out.

The Rappaport family is congratulated by Guinness Judge Danny Girton for being the 4,000th car to be washed -- setting a new Guinness World Record.

september 2009 collision Repair 29

CARSTAR CONFERENCE

T S R A C e Th Vancouver Co

30 collision Repair collisionrepairmag.com

TA R F a m i l y

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nference 2009

september 2009 collision Repair 31

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HEALTH & SAFETY

Waterborne

Precautions are still needed to stay safe.

T

he recent “Gazetting” of the new regulations for Volatile Organic Compound (VOC) concentrations heralds a new era for auto refinishers in Canada. Compliance with the new regulations will probably mean that repair facilities will be looking to switch over to waterborne paint systems or another lowVOC alternative.

The name “waterborne” has rightly come to be associated with that which is environmentally sound and progressive. However, some individuals have also, wrongly, equated “environmentally friendly” with “free of health risks”.

Traditional paint materials have used organic chemical solvents as a means of delivering the paint pigments to the material to be painted. The solvents would then “flash off ” or evaporate into the atmosphere. The problem is that these vapourized solvents are now free to become part of the chemical reaction that ultimately leads to the formation of ground level ozone – or smog.

In an effort to address the mounting concerns of governments, the paint manufacturers have come up with a delivery system that uses something a lot less harmful. According to Mike Veney, automotive regulatory affairs manager at Sherwin-Williams, this is not the same system rolled out in the 1990’s in California that produced results best described as mixed. Recent technological advances have produced paints that present a viable solution to today’s regulatory climate.

However, despite the benign sounding name, it is imperative to understand that safety hazards associated with solvent based paints still exist and safety protocols developed over the past thirty years must continue to be adhered to.

Waterborne paints are not as flammable as their solvent based counterparts.

They are still, however, considered to be combustible. This is the chief reason, in addition to smooth finish and reduced air

by borne toxins for the painter, for continuing to spray in a paint booth.

Although there is less of a toxic load, waterborne base paints still have a number of hazardous ingredients that require refinishers to be adequately protected when handling them and to dispose of these chemicals in a responsible manner.

As with all other hazardous workplace materials covered under the WHMIS regulations, a thorough understanding of your supplier’s Material Safety Data Sheet (MSDS) is still required for everyone.

A quick survey of waterborne basecoat MSDS’s reveals a number of tongue twisting chemical monikers such as 1-propoxy2-propanol; 2-butoxyethanol; titanium

Larry Crangle

workers. Chemicals containing isocyanates are known to be a cause of occupational asthma. In the United States, the National Institute of Occupational Safety and Health (NIOSH) reports that even a single overexposure could result in an individual being sensitized.

The worker thus sensitized is now vulnerable to subsequent exposures that look like allergic reactions or asthmatic episodes. A full blown attack or reaction could even be life threatening. Workers that experience recurring eye irritation, nasal congestion, dry or sore throat, cough, shortness of breath, wheezing or tightness in the chest should consult with a knowledgeable physician.

Hazards still exist and safety protocols must continue. dioxide and nickel antimony titanate. In addition to causing irritations of the skin, eyes and respiratory tract; some ingredients are known or suspected carcinogens, while others have been shown to cause birth defects in animals. Furthermore, prolonged overexposure is thought to have adverse effects on the liver, urinary and blood forming systems.

A list of personal protective equipment should include gloves, respiratory and eye protection. These will protect you as long as they are of the type and specification dictated by the manufacturer’s MSDS and, of course, are worn and cared for properly. It is also imperative for employers and workers to understand that the waterborne technology only applies to the basecoat. The primer and clearcoat are still activated with a hardener that contains isocyanate compounds.

Isocyanates are a most useful group of chemicals with all kinds of industrial applications. Most modern shops could not operate as efficiently without them and yet they represent a significant risk to

In Ontario, isocyanates are singled out under special legislation that requires employers institute a control program that educates workers; assesses the level of chemical in the air and mandates that exposures not exceed a time-weighted average exposure value of .005ppm and includes periodic medical surveillance of affected workers. The U.S. Environmental Protection Agency recommends that workers spray painting with isocyanate containing chemicals are best protected by wearing a supplied-air respirator.

Waterborne paint systems represent a new era in automotive refinishing. A cleaner environment is a significant benefit of this new era. However workers and employers that remain duly diligent will continue to recognize the hazards presented by these new type of chemicals and take steps to keep those hazards in check. CRM Larry Crangle is a former collision repair facility owner now working as a health and safety trainer for the Occupation Safety Group. He can be reached via email at lcrangle@gmail.com.

september 2009 collision Repair 33

REFINISHING

Waterborne Waste

By Glenn Shoemaker

Don’t be mislead. Low-VOC coatings still leave behind pollutants that you’re responsible for.

T

he deadline is set and the clock is counting down. As of December 18, 2010, there will be no sales of noncompliant products. In other words, virtually all automotive refinish jobs are going to be either waterborne paint or another low-VOC solution. The new coatings are definitely lower in volatile organic compounds when compared to traditional products, but what’s left behind when you’re done painting still has to be disposed of properly.

I think the term waterborne can actually be misleading for some people. Anyone who has to work with these paints should be aware that they do still contain solvents, and these solvents must be disposed of properly. This is needed for both employee safety and to satisfy environmental concerns.

I’ve run into a few people who believe that you can dump the waste from these paints down the sink, and throw any solids in the garbage. Sorry, but it takes a lot more than the word “water” to make something flushable.

There’s a whole process that has to be used to dispose of the waste from waterborne and other types of low-VOC coatings. As with any disposal of potential pollutants, the process is heavily regulated. In order to show due diligence, there is a certain way that collision repair facility operators must do things.

34 collision Repair collisionrepairmag.com

ABOVE: Geoff Deschamps cleaning a stainless steel vaccuum trailer at OSS Environmental’s facility in Brantford, Ontario. Trailers are cleaned every time a load is delivered to keep cross-contamination to a minimum.

RIGHT: Gun washers recirculate solvents to keep the guns clean, but still produce waste that must be properly disposed of.

Water Works Body shop owners in Canada are switching over to waterborne finishes in droves, but collision centres nationwide also have a premium solution from a name they can trust – AWXŽ from Sherwin-Williams Automotive Finishes.

An innovative waterborne basecoat/clearcoat system, AWX utilizes a proprietary resin system that behaves like the solvent borne systems of today.

So that means minimal training and start-up costs.

To eliminate any anxiety surrounding conversion to waterborne, Sherwin-Williams does a comprehensive facility assessment and eliminates issues from the beginning. And then they stay on job with you, until everything is just right.

We converted to waterborne 12 months ago and Sherwin-Williams provided great support during the AWX install and follow up; we found AWX easier to spray, dries faster and even blends better.

- Pat Schaffner

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6/1/09 11:52:30 AM

REFINISHING Stephanie Smuck uses a spectrometer to determine the composition of the material. Spectrometers work by looking at the light emitted when the test material is burned.

The first stage of testing is to draw samples of the material.

FACTS & FIGURES •

Current VOC emissions from auto refinish in Canada are estimated to be about 5.5 kilotonnes. This is a large reduction from the 14.5 kilotonnes identified in the “Shapiro” study that predated the last series of guidelines and standards in 1998.

•

The new regulations are expected to reduce the levels of VOCs emitted by automotive refinish operations by a further 40 per cent.

•

When looking at VOC emissions from all sources across Canada, the reduction of 40 per cent noted above translates to a total reduction of less than one tenth of one per cent.

•

The regulations specify a number of exemptions to the VOC limits. For example, aerosol containers may still be used. The regulations also allow mobile paint operators to continue using non-compliant coatings.

•

Paint companies can still manufacture non-compliant coatings provided the product must be diluted prior to use or if they have a federal permit.

Solvents must be held securely before disposal or reuse.

Maggie McIntire loads a sample into the gas chromatograph, used to separate and analyze the different components of a mixture.

The first step in dealing with waterborne waste is discussing things with a waste management company and filling out the necessary paperwork for the Ministry of Environment (MOE). A Waste Profile form is completed to provide information about each type of waste. A representative sample of the waste is taken by your waste handler and analyzed to confirm the proper characterization of the waste. In other words, we run some tests and figure out the best way to dispose of it based on its composition.

After the testing and waste profile is done, you will complete a waste agreement with the hauler. It’s basically a written agreement with an approved hauler for the collection and management of the waste that exempts selected retail motor vehicle service facility wastes from the normal registration and manifesting requirements.

When waste arrives at the transfer station, it must be tested again. This is to ensure that it is consistent with the original profile.

If it isn’t, the generator will be contacted to resolve the differences.

If it’s something that cannot be prevented, a new waste profile will have to be generated.

After testing, flocculated solids are disposed of in what is called a secure landfill site. It’s called secure because there is a liner beneath the site. Water that leaches through does not enter the water table, but is collected and sent for treatment.

In the case of water, such as that received from gun washers, it is sent for processing with the solids filtered out and disposed of in a secure landfill site, and the liquid processed in a wastewater treatment facility. In the case of a drum of waterborne wastewater, that perhaps accidentally has solvents mixed in, the waste is sent for incineration.

As you can see, there is a lot more to handling waterborne waste properly than simply dumping it down the drain or throwing it in the garbage. While it is true that low-VOC coatings are not as environmentally damaging as traditional solvent based ones, the services of a qualified waste handler are still required. CRM

Glenn Shoemaker has been involved with the waste handling business for 14 years. He currently serves as the Route Operations Manager with OSS Environmental, an environmental services company based in Brantford, Ontario. He can be reached at 519-756-4044 or via email at glenns@ossenvironmental.com

36 collision Repair collisionrepairmag.com

Graduates

in Lean.

What a couple of PPG’s 600 graduates have to say.

“We’re seeing decreases in our cycle time, increases in quality, and therefore, increased customer satisfaction—which has been huge for our success.”

Craig Moe Car West Auto Body Dublin, CA

“We saw an 11% gain in our net profit in the first 9 months. There’s also drastic improvement in cycle times from going lean and implementing the things we’ve learned.”

Joe Little Body Beautiful Aurora, CO

PPG’S MVP GREEN BELT THROUGHPUT PERFORMANCE TRAINING. 4 days of intensive training to provide your shop the competitive edge in quality, speed and cost.

Interested? Call the MVP hotline today at 866-237-8178 or email MVPmailbox@ppg.com for details on the next course scheduled near you.

We’re all about achieving Maximum Velocity Performance

World Leaders In Automotive Finishes ©2009 PPG Industries. All rights reserved. www.ppgrefinish.com

8/5/09 10:57:17 AM c.

Untitled-1 1

TRAINING

Lean and Green

W

New training brings the best of two worlds.

By Mike Davey

hen you and your staff need training on coatings, there’s a good chance that you turn to your paint company first. This makes sense.

Manufacturering staff are likely to know more about the company’s products than anyone else. But we’d be kidding ourselves if we thought that refinish-specific training was all the paint companies offered.

Product education doesn’t even really begin to describe the training offered by all the major paint companies. A review of the paint company training certified for I-CAR credit shows that of the courses developed by paint companies, roughly half are management courses. The reasoning behind this is simple. The better your business does, the more paint you buy.

38 collision Repair collisionrepairmag.com

A lot of training from coatings manufacturers requires students to crack a book rather than suit up for work in the booth.

There are lots of courses to choose from, whether you want to switch to lean processes, save money, or help the environment.

A recently introduced course from Sherwin-Williams’ Automotive Finishes Corporation was designed to help collision repair facilities do all three at the same time.

Called EcoLean, the workshops are open to members of the company’s A-Plus network as part of the A-Plus University program. To date, SWAFC has run three of the programs, in Los Angeles, California; Las Vegas, Nevada; and Charlotte, North Carolina.

The workshops have been popular, with professional collision repairers travelling from across North America to attend.

“I think there’s a great hunger for nontechnical training,” says Rodes Brown, marketing manager of strategic programs for SWAFC. “The impetus is the drive to satisfy customers, and one way to do that is to offer environmental benefits. The synergy of ‘green’ concepts with lean processes seemed like an obvious fit.”

The workshop is divided into four distinct sections. The first is Introduction to EcoLean, which covers the use of “green” business solutions, and supplies techniques that can help collison repair facilities reduce their carbon footprint by driving out environmental waste.

The second part of the workshop is Improving Workshop Efficiency, focused on the theory and mechanics of lean production. SWAFC says this course is designed for maximum positive effect on

TRAINING

Elainna Sachire, President of Square One Systems reviewing some of the main components of unit four of EcoLean: Building a Lean Culture.

your bottom line, by illustrating methods to organize staff and make the best use of space and equiment.

Part of the goal is to reduce variation and to identify and fix the root causes of production problems.

The third segement is Principles of 5S, and covers the importance of eliminating clutter inside a collision centre, and how to leverage the power of a clean, disciplined environment to deliver superior quality and consistency.

Last but not least, Building a Lean Culture shows how to build that culture in your shop from the ground up. The combination of the four courses leads to a program that SWAFC says will allow collision repair shops to establish a sustainable program to drive profitability through the reduction of waste.

“We see the market moving rapidly toward leaner and more environmentally responsible business models, and we have built a compelling set of tools and services to help our customers drive efficiency and reduce waste, both financial and environmental,” says Rodes Brown.

For more information on EcoLean A-Plus University, please visit sherwin-automotive.com, or call 804-433-9690. CRM

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A NEW STAR IS BORN DESIGN MEETS PERFORMANCE

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Brandon Devis, A-Plus Program Manager for SWAFC during Introduction to EcoLean.

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In a challenging economy, you need to make the right choices for your business.

Wanda can help make one of those choices easier. An efficient, complete automotive refinish system, Wanda offers great value without sacrificing quality. With excellent color match, an extensive range of up-to-date color formulations, ColorPro- our advanced color retrieval program, durable, simple to use products and less stocking inventory - it’s hard to find a better value. Getting back to basics never looked so good.

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Untitled-2 1

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WHO’S DRIVING?

ImaginedSecurity

New ideas are better than the old way.

I

n working with collision repair shops in converting them to a lean way of operating, we commonly see an odd development. This development shakes the basic foundation of thought as it is so incredibly anti-traditional.

This development is that of not many damaged vehicles sitting in the parking lot anymore. This goes so strongly against the old mindset, of the days when we would drive to the office in the morning and loved to see a full parking lot full of big, juicy jobs just waiting for us to spend some attention on them and get money in return.

Of course, the old mindset and way of doing things had at least one very big problem. We could not get to the vehicles to repair them, as we had a lot of jobs waiting already.

In other words, we were not ready to repair the vehicles at the time they were delivered. It’s taken a long time for people in our industry to realize this, but it’s a form of waste.

I also remember the other problems that this way of doing business set up for me. Many of us have had to make calls to disappointed owners when we had realized that the promised date was never going to be kept.

I remember joking about the “great big book of excuses” we had written so that we had some made-up, pat answer as to why the customer’s car wasn’t ready yet.

I can remember also on occasion being embarrassed because a customer’s car had sat for days and not been started when we had asked them to bring it to the shop. It also cost us lots of money as we had to pay for the parking spaces we used.

All of these issues are typical results of pre-lean thinking. A lot of the problems came about because we had built this imaginary world where we “needed” a backlog of work sitting around on the lot.

Looked at through the lens of lean production and repair process blueprinting, that’s simply nuts.

by As I mentioned, it was a secure world, but one that existed only in our imagination, not in reality. The truth is all you could do is disappoint people when you did not plan and implement better scheduling for repairs.

In my view, and the view of all the lean practitioners that I’ve discussed this with, you must be prepared to finish the job at the start of the job.

That might sound a bit confusing, but basically that means having all the labour, materials, parts, and even sublet services at the ready before you get going on the repair itself. In the end, it’s all about how to start, continue, and not stop production until the repair job is ready to deliver to the customer.

How tempting is it to just bring in a job and get it rolling? Very tempting indeed,

Jay Perry

Time and again we have seen - and there are statistics from studies that back this up - that two full days are shaved off the cycle-time when this type of approach is enacted. Think about that. Two whole days off cycle time, just by using lean thinking and efficient planning.

This reduces rental car costs, improves throughput capacity and costs-to-sales ratios. You do not need many vehicles sitting in the parking lot, only the ones you are prepared to work on.

If a vehicle is not driveable, then you can simply omit the temporary repair aspect, and the vehicle goes to storage until a full inventory is in stock. With a truly accurate assessment of the damage in hand, we now have a clear picture of how long a particular vehicle will take to go through the facility.

THE old mindset and way of doing things had one very big problem. but again, it is counter-productive. All this does is create a point in the future where the job has to stop, because the technical staff has run up against an obstacle such as missing parts, materials or undocumented damage.

To make lean work in the real world, we endorse the concept of partial repair wherein the vehicle (if drivable) is disassembled to the point where all the damage is reviewed, documented and a proper parts and materials list can be created.

The vehicle undergoing repair can then be temporarily repaired to make it safe and allowed to be driven while inventory is being fulfilled.

When we start to get really good at scheduling, we can even schedule sublet services such as glass removal, mechanical attention (resets and more) in a way that is lean-friendly. We can do this as we assist our sublet providers in doing their own efficient scheduling.

It is astonishing to many people that usually the repair to delivery time is shorter than previously thought, as there are no “speed bumps” placed in front of the technician’s way.

As I have stated before, implementing lean processes in your collision repair facility is not something that can be done overnight. However, with the right assistance and direction, it can be done fairly rapidly, and the rewards from it can be reaped in a very short time-frame.

We have a client that made an additional $30,000 in just three months by implementing the methods we brought to the workplace. We are here to help you be the one who is driving! CRM

Jay Perry is the founder and owner of Automotive Business Consultants (ABC), a performance coaching company specializing in the automotive service industry. He can be reached via e-mail at jayperry@a-b-c-inc.com.

SEPTEMBER 2009 collision Repair 41

TRAINING

I-CAR Courses New offerings from the non-profit trainer.

I

-CAR is offering a number of new and highly relevant courses. A few of them are detailed below. For more information, please log into myI-CAR at my.i-car.com to access full course descriptions, as well as constantly updated training schedules. Registration at myI-CAR is fast and easy.

Overview of Cycle Time Improvements for the Collision Repair Process (CYC01) Category: Speciality Training

»» »» »» »» »» »»

Define cycle time and identify ways to improve processes.

Understand how cycle time is affected and how improvements can impact your business efficiency.

Identify opportunities to improve customer relations.

Understand the “time bandits” that can affect your business and learn how to keep them under control.

Analyze current processes that can create opportunities for reduced cycle times.

Explain how to implement standardized operating procedures (SOPs) for each de- partment in the collision repair facility.

Mina Bajric of Fineline Collision ~ CSN instructs an I-CAR class. I-CAR is only able to function through the efforts of its staff and especially its volunteers.

What are you waiting for?

Module 1–Pre-Repair Management

This module focuses on methods used to reduce cycle time in the pre-repair stage.

Specific information includes repair triage, pre-repair tasks, parts process, and more.

Module 2–Improving Cycle Time During The Repair Process

The second module in the course focuses on waste, lean processing, the Five S’s, standard operating procedures, and includes material on specific areas in the shop such as metal shop and refinishing.

Collision Repair for Select High Volume Vehicles (POP01) Category: Specialty Training »» »» »» »» »»

Identify select high sales volume vehicles/platforms common to the North American and international markets.

Explain repair considerations for select high sales volume vehicles.

Describe important restraint system parts, materials, mechanical/electronic systems, and understand repair considerations.

Recognize personal safety precautions and equipment.

Understand vehicle protection and repair precautions.

Module 1-General Information and Safety

The first module focuses on restrain system considerations, including supplemental restraint systems. Also included is material on safety, including personal safety considerations and protective equipment.

Module 2-Toyota Camry And Corolla

The second module dives deep in specific issues regarding the Camry and Corolla.

Highlights include collision energy distribution, and refinish considerations.

Camry specific info includes details on exterior panels and NVH foam, lower rail partial replacement, and much more. It includes details on the Camry hybrid.

The Corolla section presents similar information for that vehicle. In both cases, units include specific repair information for 42 collision Repair collisionrepairmag.com

roads. This section of the course includes a video detailing Civic model year comparison. It also includes in-depth material Module 3-Honda Accord And Civic The third module begins with Accord And on structure and partial replacement. The Civic general information, including Honda course also covers the Civic hybrid model, technical service information, joining meth- and detailed information on aspects of the ods, repair/replace considerations, corrosion Civic GX (NGV, construction, and tools). protection, refinish considerations, windshields, and much more. The general infor- Module 4-Holden Commodore/ mation portion concludes with information Pontiac G8 on disabling/enabling the SRS, and SRS re- General information includes GM/Holden technical service info, windshield replacepair considerations.

Accord specific information presented in ment for both the Commodore and G8, the course includes models, exterior panels refinish considerations, SRS information, and Accord structure. Also covered are HSS and electronic systems.

Model information includes an examinaconsiderations, and a wealth of sectioning and part specific information. It also includes tion of the exterior panels, Commodore/G8 structure, “Do Not Heat“ UHSS parts, Uniside a review of electotronic systems.

The Honda Civic has long been one of the repair options, quarter panel sectioning, roof most common vehicles on North American replacement and much more. replacing pillars and rocker panels.

TRAINING Vehicle Technology and Trends 2010 (NEW100) Category: Speciality Training »» »» »» »» »»

Describe features and technologies that distinguish newer model vehicles from predecessors and spot technology trends.

Identify the newest technologies on North American, Asian, and European vehicles.

Understand influences that are contributing to rapid changes in vehicle technology.

Describe some of today’s newest innovations including materials and designs, safety features, park-assist systems, collision-warning systems, alternative fuel systems, and much more.

Identify the trends that will become tomorrow’s standard features.

Module 1–Trends And Industry Influences

The third part presents info on differences with repairs, such as general sectioning Students will examine manufacturing guidelines, kink vs. bend with AHSS, partial trends, including the use of Advanced High- replacement at a factory seam, and spot Strength Steels (AHSS), Aluminum-Coated welding in the original location.

Boron-Alloyed Steel, the increased numbers of front rail crush boxes and knee airbags, Module 2–North American laser-brazed roofs, acoustic laminated wind- Vehicle Makers shields, glass roofs, finish innovations, power Information is presented on all major North seats, and much more.

American vehicle manufacturers. Highlights The second part of this module focuses include the AHSS frame on the 2009 Dodge on increasing numbers of alternative fuel ve- Ram, Ford F-150 repair issues, new sectionhicles and collision mitigation applications, ing info for the Ford Focus. The section on and innovations in lighting and pedestrian GM includes sections on the new Lambda protection. Also includes information on vehicle, the GM Steel Repairability Matrix, IIHS roof strength ratings. and Internet On The Cadillac CTS, among many other topics.

Module 3 – Asian Vehicle Makers

Material includes videos on construction of Honda’s Pilot and Insight, safety in the 2010 Hyundai Genesis, use of AHSS on the 2010 Kia Soul and 2009 Mazda MX-5, info on the 2010 Nissan Cube’s asymmetric D-pillars, and much, much more.

Module 4–European Vehicle Makers

The module kicks off with a video on the Audi Q5’s form-hardened steel. Other material covered includes passenger protection on the 2009 VW Golf, and the self-sealing tires on the 2009 VW Passat.

The course concludes with Module 5, which is focused on future trends and other developments.

Waterborne Products, Systems, and Application: (REF07) Category: Refinishing III »» »» »» »» »» »»

Explain why waterborne products are used and which waterborne products are available.

Understand the difference between waterborne and solvent-borne refinishing materials, including waterborne characteristics and benefits.

Identify the environmental impact and reasons for converting to waterborne refinishing materials.

Understand preparation, mixing, and application considerations.

Explain the facility requirements for making the conversion to waterborne refinishing materials.

Recognize proper storage and disposal procedures of waterborne materials.

Module 1–Waterborne Refinish Materials

requirements and recommendations.

Also covered in this section of the course are mixing techniques, and temperature and humidity considerations.

Spray guns take up the bulk of the next portion of the class, including information on parts and fluid tips. Information is presented on cleaning, including washers, cleaning products, and flocculated powder.

Waterborne primers are detailed, along with application considerations such as spray gun distance and overlap, control coat for metallics, sanding basecoat, and blending considerations.

Waterborne basecoat drying is discussed, as is drying vs. curing, the use of heat for drying, and types of air movement, including air Module 2 – Waterborne Refinish Systems movement requirements and airflow issues This module begins with surface preparation and balance.

Air movement equipment gets its own and equipment, including surface cleaners, tack cloths, and requirements for spray unit, which includes types of equipment, air booths, compressors, compressed air filters and requirements for handheld air multipliers, maintenance, mixing stick makeup, mixing and the Venturi effect. Ceiling fan considerstrainers and built-in strainers, and masking ations and installations are also covered, as This modules gives a broad overview of what exactly waterborne refinish materials are, and provides an in-depth comparison of waterborne vs. solventborne coatings.

The module also includes a technical overview, information on reducers, types of waterborne refinish materials, and personal protective equipment (still a necessity with these coatings).

Also presented is information on why the switch to waterborne paint is being mandated, and advantages over waterborne coatings. In-depth material on waterborne use at the OEM level is also included, including cited OEM benefits.

are retrofitting wall-mount air multipliers, and IR lamp considerations.

Waterborne clearcoats are also covered in this module.

Module 3 – Storage, Waste Disposal, And Waterborne Conversions

Waterborne storage recommendations are reviewed at the beginning of this module, including freezing considerations, the mixing bank, and shelf life.

Waterborne waste disposal considerations take up the middle of this module (for more on this topic please see page 30 of this issue).

Information presented included waterborne waste disposal, proper disposal of spray gun washer filtrate, and disposal of paint sludge.

The final part of the module details converting to waterborne, including collision repair facility conversions, necessary equipment, and paint company assistance (a vital component of any conversion).

The module ends with a section on converting, and a review of manufacturers. september 2009 collision Repair 43

AUDATEX CELEBRATES 25 YEARS IN CANADA

milestones S

ince Audatex was founded more than four decades ago, there have been many milestones and industry “firsts.” This year, we’re proud to celebrate the 25th anniversary of Audatex providing auto claims solutions in the Canadian marketplace.

Rick Tuuri, our associate Vice President of Industry Relations, was hired by Audatex in 1979. He recalls what the estimating applications were like in those very early years.

“There was one application, and it was on the mainframe,” says Tuuri. “You would write up a worksheet and upload it to the mainframe though a dumb terminal.” As the first computerized estimating system, you might expect a few bugs. But as Tuuri points out, the old method of uploading to the mainframe provided a core advantage that remains today in the way the Audatex Collision Estimating Database operates.

“The system had to be built so that it was incredibly robust, because you couldn’t communicate with it in the early days,” says Tuuri. “You simply had to provide it with the right information the first time, and you would always get the right answer. While other systems ask ‘Which style are you working on, or what option do you have?’

Audatex automatically provides complete parts and labor information specific to the vehicle that you identify, including the vehicle’s style and options. Less manual intervention leads to improved accuracy. ” Although Audatex was first licensed to North America in 1972, it didn’t really start being used in the auto claims processing business until after it was acquired by ADP. Audatex didn’t make an appearance in Canada until several years after that.

“It took a lot of time and money to build the databases. After all, who on earth would buy a system where the database doesn’t have every single car?” says Tuuri, who was the Director of Database Development when Audatex first entered the Canadian market. “When it came to Canada, we had 44 collision Repair collisionrepairmag.com

Audatex celebrates another: Its 25th anniversary in Canada.

to make absolutely sure the database was accurate for the new market.”

Developing a database for Canada involved much more than simply substituting a Canadian part number. Variations in vehicle models had to be coded in, as well as numerous items that show the differences between the American and Canadian ways of looking at the world. For example, heated backglass was an option on American cars, but standard on Canadian vehicles.

John Kotsopoulos, Managing Director for Audatex in Canada, may know more about the company’s Canadian history than anyone else. When the system came to Canada, Kotsopoulos was the first field training specialist. He notes that although Audatex was available in the US first, it was Canada that provided a launching pad for success.

“I think that people in the Canadian claims process industry realized the power and the value of an automated, computerized claims solution before their counterparts in the United States did,” says Kotsopoulos.

“I’ve spoken with a few fellow Canadians who have been using the system for the last 25 years, and say they couldn’t imagine writing an estimate with anything else.”

Over the years, Audatex North America has grown in a number of ways, such as in 1985 when the company expanded its product set to address the total loss valuation market by acquiring AutoTrak, or in 1992, when it broadened its presence in the claims process by acquiring leading auto recycling yard management system Hollander.

Today, the Audatex customer base in North America includes more than 12,000 shops, more than 200 insurers, and more than a thousand independent adjusters.

For many years they’ve counted large insurers like Aviva, Intact and ICBC as customers.

As the very first computerized estimating system, Audatex was created to eliminate reliance on bulky and cumbersome books that were then the standard. The number

John Kotsopoulos, Managing Director for Audatex Canada and Sam Mercanti, President and CEO of CARSTAR toast the 25th anniversary of Audatex in Canada.

GLOBAL GROWTH Audatex is a global company, due in part to the fact that Solera remains the only truly global automobile insurance claims solutions provider with a footprint in the Americas, Europe, Middle East, Africa, and Asia-Pacific.

The company was initially founded

by SwissRe when it acquired Audatex Reuter, then the world’s first automated estimating application. In 1972, the company first made inroads into North America when SwissRe granted an exclusive license to Fireman’s Fund Insurance Company, the first provider of automated collision partial loss estimating in North America.

Those North American rights were later assigned to Itel Corp, and in 1979 were acquired by ADP, which retained control of the company until 2006, when Audatex was acquired

by Solera.

AUDATEX CELEBRATES 25 YEARS IN CANADA

Some of Audatex’s insurance and collision repair partners. From left: Tony Mammone (RBC General Insurance), Ken Boulton and Sharon Jacobs (Dominion of Canada), Michel Caron (Sales Director, Audatex), Barry Singer (Discount), Rick Yates (TD Insurance), John Kotsopoulos (Managing Director, Audatex), Paul Hicks (Aviva Canada); at the back: Keith Hudd (Economical), Larry Lythgoe (Intact Insurance), Lisa Mercanti-Ladd, Larry Jefferies (CARSTAR) and Lucio Biasucci (Dominion of Canada).

of industry “firsts” have put Audatex at the forefront for customers and partners. For example, Audatex North America introduced the market’s first portable automated estimating application. It utilized custom hand-held computers. Even what’s more impressive: This was back in 1991, when the personal desktop computer was starting to invade the North American home.

In 2006, Audatex, the ADP Claims Services group, was acquired from ADP by Solera Holdings. The past 3 years have been significant for Audatex and its new parent company. Solera completed an initial public offering and listing on the New York Stock Exchange in May of 2007, raising $288 million net of underwriting fees. Just five months later, Solera successfully finished a secondary offering of 18 million shares.

In January 2008 Tony Aquila, founder, chairman and CEO of Solera, rang the opening bell of the New York Stock Exchange to commemorate the company’s Founders’ Day. “We’re even more excited for the future, as we recognize these accomplishments and focus on moving our global strategy forward,” says Aquila. “We remain fanatical about client relationships and we are in a great position to help insurers and shops simplify the claims process, and in doing so, assist them by improving claims settlement efficiency and consumer satisfaction.”

For more information on Audatex, please visit www.audatex.ca.

Blast From the Past: If you need proof that Audatex was the first computerized estimating system, then you need look no further than these two photos.

Let’s put it this way: When was the last time you saw a computer that looked like that? Above, we see ADP’s Wayne Nykyforchyn, vice-president and general sales manager-North America and John Kotsopoulos, account executive meet with the The Dominion of Canada’s Lorne McCubbin, vice president-claims and Jack Atkinson, assistant vice president-claims.

Audatex has a long standing policy of forming strong partnerships with insurers and collision repair professionals.

september 2009 collision Repair 45

AUD6104 _collision_repair_magaziPage 1 8/7/2009 10:00:29 AM

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RECYCLING NEWS

From left: Rob Heslop, Andy’s Auto Wreckers, Lindsay Heslop, and Steve Fletcher, OARA Executive Director.

OARA Awards Another Scholarship The Ontario Automotive Recyclers Association (OARA) handed out six $1,000 scholarships to children of OARA Employee’s last week, through its Scholarship Committee.

The OARA Scholarship Committee was formed in 2008. It aims to help employees of the provincial recycling association through distribution of scholarships and benevolent activities.

Lindsay Heslop, pictured above with father Rob Heslop from Andy’s Auto Wreckers in London, is a graduate of Clark Road Secondary School in London and is attending George Brown College in Toronto to study Business Marketing.

Steve Fletcher summed up the Committee member’s enthusiasm for their work, “It feels good to help young people further their education, and to help out our employees.

They don’t get a lot of recognition, but they are the ones in the shop and on the counter doing our good work every day.”

Other recipients of scholarships from OARA included: • Melissa Pemberton, daughter of Shirely Fenton from Corey Auto Wreckers in London, Ontario.

• Candice, daughter of Sadie Reid from Cookstown Auto Centre in Cookstown, Ontario.

• Mirjam Hug, employee from Schneider’s Auto Wrecking in Rostock, Ontario.

• Michael Motz, son of Rick Motz from Logel’s Auto Parts in Kitchener, Ontario.

• Victoria Blom, daughter of Martin Blom from 400 Auto Wreckers in Holland Landing, Ontario.

• Matthew Desand, son of Steve Desand from Corey Auto Wreckers in London, Ontario.

The Committee raises its funds from voluntary donations of its Members and through fund-raising at its annual Convention.

For more information, please visit oara.com.

AARDA Requests Input for 2010 AGM

World Roundtable in Quebec

It has been the custom for the Alberta Automotive Recyclers & Dismantler’s Association to rotate the location of its Annual General Meeting amongst Edmonton, Red Deer and Calgary. They have also held meetings in Banff. For 2010 the Board is requesting that all full members make it known to the Board regarding their choice of venue and preferred timing for the event.

The prime purpose of the AGM is to have members discuss areas of special interest and

ARC has announced that the 2010 International Roundtable on Automotive Recycling will be held in Quebec City, Quebec. The event will be hosted by Automotive Recyclers of Canada (ARC) and Quebec’s provincial association, ARPAC. Previous International Roundtables have been held in Australia (2008), Japan (2007), and the United States (2006). The meetings draw together representatives of many nations to discuss global issues.

to suggest actions to be taken for the benefit of all members. Members are also asked to suggest what type of acivities (speakers, displays, entertainment, etc.) would be more likely to encourage maximum attendance.

AARDA would also like to thank Randy Montgomery of Harry’s Auto Wreckers in Grand Prairie for his two years of dedicated service to the board. Ed Wiersma of Allwest Auto Parts in Edmonton has been nominated to replace Randy.

SEPTEMBER 2009 collision Repair 47

RECYCLING

PartsPercentage How to expand the used category.

by

W David Gold

ith the economy clearly in a downturn, the push is on more than ever to repair vehicles in the most cost effective way possible. Due to the original structural fit and cost saving benefits that used OEM parts provide, insurance companies are keeping score and measuring their collision repair centre partners. The goal is to get used parts on the estimate at a rate of 15 per cent of the total spend of all parts on average.

The relationship between the collision repairer and insurer as it relates to this above mentioned score card analysis is somewhat tenuous because of the inadequate compensation mechanisms for using recycled automotive parts that are in place at this time.

sions were held on this topic. Everyone involved was passionate about the possibilities for change.

Initially, the meeting focused on the Green Parts brochure that the Ontario Auto Recyclers Association developed, and how this piece of promotional material can be enhanced to help collision repair centres promote used parts, and to create the elusive win/win/win scenario.

The level of commitment by the collision repairers in the room was awesome and they genuinely wanted to help spread the positive benefits of our products to members of the driving public.

Some of the points we discussed at the meeting help answer the question as to what can collision repair centres do to attain higher scores on their used auto parts percentages.

Collision repairers should consider All factors in the “big Picture.”

Collision repair centres are asking auto recyclers what we can do to increase their used parts percentage to the levels mandated by the insurance company.

The answer will not provide instant gratification for the collision repairer in terms of a higher commission on the job.

In fact, it may actually cost them some money to incorporate used auto parts into the repair. In order for collision repairers to attain these higher levels of used auto parts on their estimates it is essential that each estimate be completed as though it were the repair centre’s own vehicle, and repairs are being paid out of pocket.

If collision repairers can overlook the higher pay when new parts are incorporated into the repair, and focus on making sure each vehicle is fixed in the most cost effective way possible, then it is clear that a winning solution will occur.

At a recent meeting between repairers, insurers and recyclers, positive discus48 collision Repair collisionrepairmag.com

As a group we decided that it is essential for collision repairers to have a “script” that highlights all of the benefits of using recycled parts. This script will be essential to help “sell” our parts. Recyclers are more excited than ever before to put tools like this into the hands of collision repairers. Anything that we can do to make your job easier is a top priority for us. With your support as well as that of the insurance industry, we can now move forward.

Collision repairers should also expect to receive in the coming months brochures and in-house marketing material that clearly show all of the positive benefits that used auto parts offer.

Such benefits will include everything from how insurance companies can control costs by incorporating used auto parts in the repair, to pictures and illustrations that shows incorporating used auto parts into the repair as being a “Green” initiative and how this is just the right thing to do!

Collision repair centres really need to buy into the fact that embracing our used auto parts means that they are truly “partnering” with the insurer and working in sync on this most important issue.

It is also fundamental for repair centres to note that many insurers are willing to repair vehicles up to 100 per cent of the actual ACV of the vehicle itself. Those that are on board with the used auto parts initiative will get a bigger piece of the jobs.

Claims are down, and more than ever consumers want to get back into their own vehicle – used auto parts help them do just that!

I urge all collision repair centres to learn the benefits of buying into this program, as repairing more vehicles should be your top priority. The overall big benefit that used auto parts provide certainly out weigh any extra revenue a new part will offer in the short term.

Collision repair centres should consider all factors when analyzing the “big picture” of the benefits of used auto parts, such as the following: 1. Used auto parts are OEM, with everything that implies (except price).

2. Fast turn around times offer you the chance to do more repairs with the staff and resources you have in place.

3. Economic factors and cost savings.

4. Mitigate “interruption in supply” issues.

5. Environmental benefits introduced by the reusing of a product.

Collision repairers, if you encourage your customers to ask about the “right recycled auto parts for your vehicle,” then I think we will all (repairers, insurers, recyclers, and the public) be on the road to a better future! CRM

David Gold is the co-owner of Standard Auto Wreckers, an auto recycling facility with locations in Toronto, Ontario and Niagara Falls, New York. He can be reached by telephone at 416-286-8686 or via e-mail at david@standardautowreckers.com.

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RECYCLING NEWS Recyclers Come Together to Discuss Global Green Parts

Ed McDonald of Maritime Auto Parts accepts the Chapter of the Year Award on behalf of ARC, past president of the Automotive Recyclers Association (ARA). The presentation was part of the media event and recreates the original award presentation made in 2008.

Automotive Recyclers of Canada (ARC) and the Automotive Recyclers Association of Atlantic Canada (ARAAC) hosted a Joint Meeting of the two associations on June 26, 2009 in Halifax, Nova Scotia. For recyclers, it was a chance to find out what is happening in their industry on a national and regional scale.

The day started with a media event that focused on how Canada’s auto recyclers and the Clean Air Foundation are working together on a number of projects, including Retire Your Ride and Mercury Switchout. In addition, the media event featured a “representation” of the award for Chapter of the Year to ARC. The award was presented

by Sandy Blalock of the Automotive Recyclers Association (ARA). It was accepted on behalf of ARC by Ed McDonald of Maritime Auto Parts.

The meeting took place at the Marriot Harbourfront Hotel in Halifax, and began with a meeting of the ARAAC Board of Directors. The main event started at 10:00 a.m.

with the ARC/ARAAC Joint Member Meeting. The meeting continued, with a break for lunch, until 5:00 p.m.

Highlights from the meeting included Darryl Morgan of the RCMP, who spoke on the rise in auto thefts, how chop shops operate, and the cost of these illegal businesses, to members of the auto claims economy in insurance claims. Lisa Tait of the Clean Air Foundation spoke on the Retire Your Ride, and along with Steve Fletcher, executive director of ARC, presented information on how the National Code of Practice recyclers must follow to fit in with the Retire Your Ride program. Janet Taylor of the Clean Air Foundation also informed attendees of the contest being run by the Mercury Switchout program in conjunction with Collision Repair magazine. The winner of that contest will be profiled in the next issue of Canadian Automotive Recyclers magazine.

Sandy Blalock of the ARA spoke on the international trends among automotive recyclers, including data sharing, and the

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To locate Green Parts for any vehicle contact your local member of OARA or go to www.GoGreenParts.ca

50 collision Repair collisionrepairmag.com

RECYCLING NEWS concerted efforts to go “green.” She also spoke on the next International Recyclers’ Roundtable, to be held in 2010 in Quebec City.

Presentations also included an update of recent activities undertaken by ARC and ARAAC. For more information please visit autorecyclers.ca.

ABOVE LEFT: Jeff Smith of Car-Part.com chats with Wayne Giles of Wayne Giles Auto Salvage during the coffee break.

ABOVE: Aaron Baker of Sonshine Auto Parts, ready to board the boat for the cruise around Halifax Harbour that capped the day.

FAR LEFT: Lisa Tait of the Clean Air Foundation and Steve Fletcher of ARC. LEFT: Gloria Mann of Collision Repair magazine spoke on the strides recyclers have made in recent years.

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september 2009 collision Repair 51

NEWS CARSTAR Launches Agreement With Canadian Hail Repair Canadian Hail Repair is a division of The Auto Dentist. The company was established over ten years ago and has become Canada’s largest hail repair team. Canadian Hail Repair backs up all work with a written 100 per cent satisfaction guarantee and is covered with a limited lifetime warranty. When a hail storm happens, Canadian Hail Repair will provide specialized services to help CARSTAR better meet the needs of its clients.

In response to the frequent and increasing occurrences of hail and extreme weather conditions, CARSTAR Automotive Canada has just signed an exclusive partnership with Canadian Hail Repair.

The purpose of this new national agreement is to provide CARSTAR with first response capabilities to serve the needs of its insurance partners and consumers after a hail storm hits.

Ford Approves PPG SX1071 refinish coatings from the Global Refinish System, Deltron and Nexa Autocolor lines, all of which PPG says may be used in combination with SX1071.

“We appreciate Ford’s recognition and approval,” said Kevin Loop, PPG OEM business development manager. “PPG has worked very hard to meet their quality standards.

SX1071 will help authorized repair and refinish centers deliver a finish comparable in appearance to the original OEM finish.”

SX1071 is a 5.5 pounds per gallon VOC product compliant with the low-VOC auto refinish regulations in Canada. SX1071 features a fast dry formula and secure adhesion to most metal substrates.

OneChoice is PPG’s universal ancillary brand of specialty products designed to be used with any PPG automotive system.

For more information, please call (800) 6476050 or visit ppgrefinish.com.

Ford Motor Company has approved PPG’s new SX1071 Etch Prime for use in warranty repairs for its vehicles.

SX1071, part of the PPG OneChoice product line, is a low-VOC, 2-component acid etch primer designed to provide adhesion and corrosion resistance to properly prepared steel and aluminum surfaces.

“PPG has fully complied with Ford Motor Company aftermarket refinish specifications.

SX1071 has our full approval to be used for Ford dealership warranty repairs,” said Gerry Bonanni, a senior engineer at Ford’s Paint & Body Technology Center.

The approval comes as a result of rigorous and comprehensive Ford Motor Company technical evaluations that ensure a vehicle will be returned to pre-accident condition, and covers all brands under the Ford umbrella. SX1071 now joins a long list of other PPG products approved by Ford, including

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Volvo Lists Standox as Preferred Supplier Under the terms of a preferred supplier agreement, Volvo will recommend the use of Standox products and procedures to its importers, dealers and approved body shops for the refinishing of Volvo cars. Before the agreement was signed, Standox products were tested against Volvo refinishing standards, to ensure all Standox products and processes listed under the agreement meet Volvo standards.

In addition, the company has listed Standox as one of the preferred suppliers on its Paint Information for After Sales (PIA) portal. PIA is part of Volvo’s web-based Vehicle Information and Diagnostics Application (VIDA) system.

“By including Standox in the VIDA online information system, it showcases Volvo’s confidence in the quality of our refinishing systems and services,” said Keith Sena, North American brand manager - Standox.

Low-VOC Upgrade for Colorbuild AkzoNobel is taking Sikkens Colorbuild to what the company calls “a whole new level.” AkzoNobel says that when launched in September 2009, the new Colorbuild Plus 250 will become the low-VOC generation of the first true colour primer system introduced to the North American market.

“Colorbuild was a true industry innovation,” said Dakar De La Cruz, Sikkens Global Product Manager for Undercoats. “The product just keeps getting better. Colorbuild Plus 250 will retain all of the Directto-Metal and Direct-to-Plastic properties that have aided in reducing labour and paint investments. Now it will be completely compatible with Autowave, our unique waterborne paint system.”

In addition to the new levels of environmental compatibility, AkzoNobel says the product continues to excel in the area of colour accuracy to the basecoat.

“Even the most difficult colours are no challenge for this system,” de la Cruz said.

Using Colorbuild Plus 250, no additional primer layer is needed and sanding is fast and easy. “Early testing shows that the product has an excellent flow that customers have come to expect of the Sikkens brand,” De La Cruz said. “The product sprays smoothly, has good film build and dries very fast as well. In fact, because of the product’s superior coverage, fewer coats are actually needed to complete the repair.”

APPOINTMENTS Two New Employees at Fix Auto Steve Leal, President of Fix Auto Ontario, Alberta and Atlantic Canada is pleased to announce two new members that joined the Fix Auto head office in Ontario - Jamie RodriJamie Rodrigues. gues and Summer Szuky.

Joining Fix Auto as the Customer Service Representative, Rodrigues’ extensive background includes part sales, customer service to the collision industry, marketing

Celette North America Appoints New GM As part of an international corporate restructuring, Celette has appointed Matthias Larisch, as General Manager of Celette, manufacturer of automobile frame repair benches Matthias Larisch. and measuring devices.

The Equinox Group, that also owns Celette, purchased ElektronBremen Elektrotechnik GmbH, on July 1, 2009. Larisch is President of North American operations for the manufacturer of spot welders and other equipment for the auto body repair industry. The company is based in Bremen, Germany. Larisch will continue to oversee Elektron operations in North

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products and providing expert knowledge in the OEM and aftermarket brands.

Rodrigues will focus on the network’s CSI rating and immediate action reports. Along with building strong relationships with Fix Auto’s insurance adjusters she will also be available to mediate issues and offer the franchise network a strong marketing presence to all partners.

The second member to join the head office is Summer Szuky as Fix Auto’s new Receptionist/Administrative Assistant. Szuky joins the Fix Auto team with an extensive background in general administration, reception and providing exceptional customer service for a high end automotive dealership.

She will focus on delivering a great first impression to all clients as well as general administration.

Fix Auto is an international network of collision repair facilities, with over 165 locations across Canada.

For more information, please visit Summer Szuky. fixauto.com.

America. Elektron and Celette will remain separate corporations but will share the Celette office and warehouse space in Lombard, Illinois.

“Celette and Elektron build excellent equipment. Now we will be able to combine our internal resources to develop even better products for our customers,” said Larisch.

“The partnership is a natural fit.”

direct responsibility for the oversight and operation of over 90 dealer-operated collision facilities.

Profeta spent ten years with Toyota Motor Sales U.S.A. Inc. where his duties included technical writing, training, and dealer development. Profeta’s group successfully adapted Randy Profeta. the lean manufacturing concepts of the Toyota Production System to Body and Paint service. An active participant in the industry, Randy was a member of the Board of Directors for the National Auto Body Council from 1999 to 2004. He has served on the ASE Board of Governors and the Collision Repair Technical Committee for Skills USA(VICA).

Randy Profeta Joins Car-O-Liner Randy Profeta has been named Director of Technical Services and Industry Relations

by CAR-O-LINER. Profeta has worked in the industry for more than thirty years. Before joining CAR-O-LINER, Profeta worked as a Senior Consultant and Project Manager for Summit Consulting International. Profeta also served as the Corporate Director of Collision Services for AutoNation where he had

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september 2009 collision Repair 53

NACE AND CARS Exhibitors Index

The International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS) will take place at the Mandalay Bay Convention Center in Las Vegas, Nevada, November 4-7, during the second annual Automotive Service & Repair Week (ASRW).

NACE and CARS have developed an expanded 2009 conference program delivering a total of 84 sessions (or 138 hours) of education for industry professionals.

Sessions will be offered in both 90-minute and 3-hour timeslots. Tracks include management, vehicle repair (collision), technical (mechanical), women’s professional development, train the trainer, estimating, jobber, auto glass, and the all new tracks for lean and heavy duty truck – due to the overwhelming request from attendees.

The keynote speaker will be Chesley “Sully” Sullenberger, the pilot who landed US Airways Flight 1549 in the Hudson River earlier this year, saving 155 people.

Online registration for NACE and CARS is available at naceexpo.com. Prices listed reflect registration fees prior to early cut-off of September 17, 2009.

Information and exhibitor listings presented on this page are accurate and current at time of publication. Visit naceexpo.com and collisionrepairmag.com regularly for more information as it becomes available.

CARS Event Available

C

CARS Roundtable

9311

9315 9313

Educational Theatre #2

9316 9217 9216

9224 9127

9309

9209

9120 9122

8911

8917

8910 AGTO Heat 2

9300

9205

9201

N

8814

Assigned

NES #2

3993

9004 90029000 8901

8803A

8803 8900

8807

8803 Z

Spray Booth Give-away

Eric’s Body Shop Concessions

3747

3583

3567

3597

N

3553

3387

3375

3381

3367

Concession Seating Area

3547

N 3393

8601

3753

3767

3783

9001

8907

N

N 3791

Educational Theatre #1

9021

AGTO Heat 3

9304

9202 9200 9204 9101

9212 9210 9214 9115 9113 9109

9121

9301

Reserved

9314 9215

9305

NACE Roundtables

Recycled Rides 4087

3353

3347

3253

3247

86178615 Auto Glass Expo 8616

8614 8513

8610

8606

AGTO Heat 1

8511

Auto Glass Demo Area/AGTO/ WRO

8600 3295 8501

8505

3289

3382

3277

3257

3283

8401 3087

9021 Concession Seating Area #3

8602

8301

I-CAR Technology Showcase

3167

3067

3260 3161

3256 3258 3254 3155 3159

3248

3246 3147

3151

3059

N

NACE/CARS Entrance

N

2752

2754

2660 2658

2652

2561

2553

2558

2552 2453

2455

2366

2167A 2167 NACE and CARS Registration

2359

2259 2257

2747

2741

2737

2746

2740

26492647 2547

N

2253

2252 2250

2159

2151

2067 2160 2061 2059 1967

2060 1987

2829

2723 New Product Pavilion

2641 2642

2636

2529

2541 2540

2528

2542 2447 2441 2443

2247 2246

2435

2429 2329

2328

2340 2241 2243 2242

2146

2140

2047

2041

N

2132

2128

2122

2029

2023

2054

2028 1929

1852

2322

2229 2223

1955 1853

2421

2147 2143

1867

54 collision Repair collisionrepairmag.com

2928 2837

2438 2452 245024482446 2442 2341 2353 2347 2343

2360 2356 ASRW Shop

3028

2841 NACE Educational Theatre

2653 2661 26592657 2655

2466

Cpmputer Lab

N

2940

2866

Exhibitor Services

3129

3040 3038

2758

EXITS

3228

3238

3139

2943 2939

2847

2666

3242

3047 3242

2966 Auto Glass Entrance

3328

1847

EXITS

A.N. Designs, Inc. G8615 ACDelco C9109 ACi N2540 Aegis Tools International G8513 AFC Finishing Systems N2561 AGRR Magazine G8464 Air Flow Technology, Inc. N2429 All Star Auto Lights N3159 ALLDATA LLC. N3993 Amerex Corporation N2446 American Tape N2360 AMH Canada Ltd N2329 APU Solutions N2740 ASE N8901 Audatex, a Solera Company N3583 Auto PartsBridge - Infomedia N3248 Autobody News N2448 Autobody.net N8602 Autoland Scientech USA C9214 Automofo.com C9217 CARS 2009 Automotive Art Refinish Products N2132 Automotive Service Association N8601 Automotive Training Institute C9301 AutomotiveID N2059 AutoWatch N2147 AutoZone C9209 Auveco Products N1847 Avis Budget Car Rental N2438 Axis Performance Coatings N2246 Bad Dog Tools N1929 Becca Inc. N2829 Bee Line Company N2642 Beugler Stripers N2661 BG Products, Inc. C9120 BodyShop Business N2758 Bossauto Import SA N2041 California Autobody Association N3228 CAPA N3375 Car-O-Liner Company N3567 Car-Part.com N1853 CCC Information Services, Inc. N3553 Celette North America N3753 Certified Transmission C9115 Chassis Liner Inc. N3591 Chief Automotive Technologies N2847 Cintas Corporation N8606 Claims Magazine N3238 Clean Burn, Inc. C9314 cnc reSOURCE N2250 Collision Equipment Group N3747 Collision Repair Magazine N2636 Collision Services Inc. N2167A, N2166 Col-Met Spray Booths N2966 Compressed Air Systems LLC N2243 Copart N2466 Crest Industries, Inc. N2122 Crystal Glass Canada, LTD G8616 CSi Complete N3147 Cumberland Products N2529 CustomerLink C9204 DEERFOS Co. Ltd. N2737 Delta Kits, Inc. G8910 Demandforce, Inc. C9212 Dent Doctor N2160 Dent Fix Equipment N2455 Disco Automotive N3367 DJS Fabrications N2140 Dominion Sure Seal N2151 Duncan Systems N8807 Dura-Block N3253 Dynabrade, Inc. N2023 Eagle Abrasives N3155 ECS VIN N2241 Elavon N8803 Enterprise Rent-A-Car N2552 Equalizer Industries G8911 Equipment Gateway N2928 ETE Reman C9021 Eurovac N3382 EZ Edger N3246 EZ-PARTORDER.com N2652 FenderBender magazine N3256 Ferro Industries N2528 FI TIM srl N2067 Fiillon Technologies N8501 Fireaway LLC N3038 Flitz International N2343 FootLife N3129 Franmar Chemical N3047 Frontline Performance Group C9316 Garmat USA, Inc. N8301 GL Enterprises N2252 Glass Bot™ G8511 Glass Doctor G8814 Global Connect C9121 Global Finishing Solutions N3767 Global PDR Solutions, LLC N2837 Goff’s Enterprises N3353 GoJak N2866 Gold Glass Group G8617 GRC/PIRK Management Company N9002 GreenLeaf Auto Recyclers N3347 GTS N2353 Hoppy/American Aimers, Inc N2028

Hunter Engineering Co. N3257 HWE G9375 HWE G9530 hyStik Adhesive Tapes, Inc N2547 I-CAR N3277 Identifix C9200 Indasa USA N2128 Induction Innovations, Inc. N3328 Infratech N2841 Innovative Tools & Technologies N3381 Insurance Auto Auctions N2741 International Epoxies & Sealers N8900 Island Clean Air Inc. N3242 IT Outsource N2649 Jackco Transnational Inc N2443 JAJ Enterprises G8614 Kaeser Compressors, Inc. N2747 KAREBAC, LLC N2453 Kleanstrip N3040 Lancer Insurance Co. N2442 LDPI Inc. N2943 Lightning Gloves N2257 LKQ Corporation N3393 Locator, The N2328 Louis M. Gerson Co., Inc. N2047 Lusid Technologies Inc. N3387 M.G.Distributor, Inc. N2435 Malco Products, Inc. N1955 Management Success C9201 Martin Tool & Forge N3028 Matrix System Automotive Finishes N3067 Mattei Compressors, Inc. N2340 Meadowbrook Insurance Group N8600 Medi-Rub Corporation N2754 Medi-Rub Corporation C9216 Meguiar’s Inc. N3167 Mercantile Development N2242 Mitchell 1 C9127 Mitchell International N3087 Mo-Clamp/Pull-It Corporation N2359 Morgan Manufacturing, Inc. N2143 Motor Guard Corporation N2259 Motor Information Systems C9205 Motorist Assurance Program C9202 Mudlick Mail Company C9304 Mytee Products N2752 NAPA/Martin Senour N3289 National Alliance of PDR Techs N3258 National Auto Body Council N8505 National Processing Company C9210 NCG (Spotle Distributor) N3260 NewEra Software N9004 Norgate Technologies Inc N2657 Nova Verta USA N2940 OETech and Pilkington G8917 O’Reilly Automotive Inc. C9101 Pace Software, Inc. C9215 Perfect Fit N2641 Perfection Software, Inc. N2054 Performance Feedback N2653 Pico Technology C9122 Polycracker Inc. N2223 Power Pusher N3151 Prime Supply Inc. N2441 Pro Spot N2666 Pro-Spray N1867 Reading Technologies, Inc. N3139 RealParts.com N2450 Reflex Truck Liners N3247 Reynolds and Reynolds C9113 Rotool N2660 Rubber-Seal Medallion N3041 RV Damage Repair Estimator N2659 S.M. Arnold, Inc. N2553 Safety Regulation Strategies N2658 Sartorius Mechatronics Corp. N2366 SearchAutoParts.com/ABRN N8401 Sherwin-Williams N3791 Sonsio, Inc. C9305 Standard Infrared, Inc. N2447 Standard Motor Products, Inc. C9309 Star-A-Liner/Signature CJJ INC N2541 Steck Manufacturing Co., Inc. N2558 Summit Software Solutions N2159 TEAMPRP N9000 Texas State Technical College N2322 The Automotive Glass Replacement Standards G8464 The Hertz Corporation N2146 Society of Collision Repair Specialists N2452 Tork N2029 Total Resource Auctions/Dent Wizard N3295 Toyota Motor Sales U.S.A., Inc. C9001 Trimaco, LLC N2356 Tsunami Compressed Air Solutions N2253 U.S. Chemical & Plastics N1967 UniCure Spraybooths N2060 Urethane Supply Company N3161 Vale Training Solutions N2229 VeriFacts Automotive N2647 WIN N8803, N8803A Zurich N8801

NEW STRATEGIES. 2009 2009 CONFERENCE: November 4-7, 2009 EXPOSITION: November 5-7, 2009 Mandalay Bay Convention Center Las Vegas, Nevada USA www.NACEexpo.com 888.529.1641

2009 2009

NACE is held during

and co-located with

NACE – SMART. COMPELLING. RELEVANT. ESSENTIAL. Changing times, reinvented business models, tough economic conditions, technology advancements and displaced customers have brought about a new reality that demands you make even smarter and more strategic decisions than ever. These decisions will undoubtedly impact your future and continued success in today’s collision repair industry.

NACE IS STILL YOUR #1 RESOURCE FOR ANSWERS AND SOLUTIONS 3 50+ relevant educational sessions led by experts in their field 3 Engaging key events that motivate, challenge and entertain 3 Unmatched networking with industry leaders and colleagues 3 Additional offerings by I-CAR, PCI and ASE… plus free on-floor education and roundtables 3 World-class showcase of companies having the best collision repair equipment, products and services 3 Co-located with CARS featuring exhibits and 30+ sessions geared for mechanical service and repair 3 Co-located with Auto Glass Week - featuring exhibits, education and on-floor competitions

Visit www.NACEexpo.com for all the details and program information.

Register online today, saving time and money!

NEWS AkzoNobel Partners with Speedy Automotive AkzoNobel Car Refinishes and Speedy Automotive have entered into a distribution partnership in the Newfoundland and Labrador area. This enhances distribution coverage of AkzoNobel in Atlantic Canada.

Speedy Automotive is one of the largest suppliers of aftermarket auto parts and accessories for mechanical and collision repair throughout the provinces of Newfoundland and Labrador. Speedy Automotive headquarters are based in Corner Brook.

“We are excited to add the AkzoNobel family of coatings to our product line. We have always been impressed by their reputation for innovation and industry leadership.

AkzoNobel’s proven products and valueadded services will allow us to better serve the collision repair industry in our area,” said Ron Gunson, President of Speedy Automotive Ltd. “Our alliance will enable us to grow our existing business and to develop relationships with new car and commercial collision repair customers.”

“Speedy Automotive’s long history of delivering exceptional products and customer service are in step with our values, and we look forward to working together to serve and grow the market in the area,” said Doug Holmberg, Director of Sales for AkzoNobel Car Refinishes North America. “We are very pleased that Speedy Automotive is now part of the AkzoNobel distribution network.”

Lexus Picks Sherwin-Williams for Estimator Certification Lexus recently announced its continued partnership with Sherwin-Williams Automotive Finishes Corp. (SWAFC) to offer the Estimating Solutions for Profit class as part of its Lexus College estimator certification program.

Estimating Solutions for Profit, a sevenhour, hands-on workshop, provides estimators with the techniques, skills, and information necessary to write more profitable estimates.

The class comprises real world estimating

scenarios and industry-specific issues pertaining to Lexus shop operations and insurance company relations.

The damage estimators participating in Lexus College’s new estimator certification program will be challenged to move away from the traditional method of estimating and embrace a more comprehensive approach — “blueprinting” the repair plan.

“Sherwin-Williams’ Estimating Solutions for Profit class is a great fit for our Lexus estimators, because it integrates the Lexus ‘Customer First’ philosophy and raises the customer’s experience level in the Lexus Collision Center,” said Matt Monahan, Lexus Senior Dealer Operations Consultant.

SWAFC’s Estimating Solutions for Profit course will be available to all of Lexus’s 200 dealership partners.

Non-Lexus dealerships or independent shops’ estimators interested in attending a SWAFC’s Estimating Solutions for Profit class can visit sherwin-automotive.com.

Audatex to Provide Lean Training to CARSTAR Audatex North America has announced an exclusive agreement with CARSTAR Canada as its preferred online provider of Lean Six Sigma training. The agreement extends to over 130 CARSTAR collision repair facilities in Canada throughout 10 provinces.

The Audatex Lean Six Sigma for Collision Repair self-paced online course offers continuing education units (CEUs) and Audatex certification. “The addition of this course to the CARSTAR Quality System toolkit certainly complements CQS and the CARSTAR Lean Enterprise program we have developed for our franchisees,” said Sam Mercanti, President and CEO of CARSTAR Canada.

“We’re pleased that CARSTAR Canada recognizes Audatex for its innovative approach to providing flexible access for shops to Lean training,” said John Kotsopoulos, Managing Director for Audatex North America.

Mitchell Releases Industry Trends Report Mitchell International has released the third quarter 2009 edition of its Industry Trends Report (ITR)—the company’s quarterly publication that highlights industry-related trends, news items and statistics. Points of interest in the current issue of Mitchell’s ITR include a 3 per cent decrease from the previous year’s Q2-2008 appraisal average of $2,472, and an average of $11,995, for average Actual Cash Value (ACV) of vehicles appraised for collision losses during Q2-2009. Complete content is available in the latest Industry Trends Report, which may be downloaded at mitchell.com.

56 collision Repair collisionrepairmag.com

NEW PRODUCTS Steck Introduces Stud Lever

to quickly and easily capture both 2.2mm and 2.6mm studs as close as 3/8 inches apart.

Included with the Stud Lever is the Steck Steck Manufacturing ComStraight Edge, part number 20003, which pany has released the Stud allows the technician to align the stud pull Lever, which the company with the non-damaged metal area for says will allow a technician accurate pulls on the initial pull which minto quickly grip studs (pull Steck’s Stud Lever. pins) while controlling the imizes metal work and reduces the need for slide hammers. For more info. please dent pulling process as well visit steckmfg.com. as accuracy of the pull.

The Stud Level features a strong reinforced Nylon lever with a pivoting base and self-locking stud capture mechanism, which Anest Iwata to Launch allows the technician to lock and lever studs SUPERNOVA while also compressing the crown area of When Anest Iwata decided that a new spray the dent with the pivoting base. gun design was needed, they enlisted the The adjustable pivot base on the Stud help of the world-renowned design firm Lever allows one-handed operation and pro- Pininfarina, famous for their state-of-the-art vides increased leverage, accuracy and reach automobile design. Anest Iwata says the for the pull and crown compression process- design has far exceeded expectations. es both vertical and horizontal, including After the gun design was complete, Anest roofs and lower rocker panels.

Iwata incorporated its atomizing technology Steck says that the Stud Lever’s unique and the “SUPERNOVA” was born. The comstud capture mechanism allows technicians pany says that the gun combines superior

Waterborne Compatible Filters from Servair Servair Filters has introduced new Waterborne Compatible Filters (WBFs) for spray booths. According to Servair, collecting waterborne overspray is more difficult because of the cyclical layering of solvent borne overspray on top of water borne overspray, on top of solvent borne overspray etc. that causes surface filter loading of polyester filters. Also, waterborne overspray takes longer to dry so it makes paper filters soggy and eventually break down.

Servair says the advantage of WBFs is that they don’t surface load and they don’t break down. The new waterborne compatible filter is designed based on the principle of graduated density filtration which states that the highest capacity filter stage should be upstream of air flow, followed by the most efficient layer of filtration downstream of air flow. The WBF combines a depth loading 2” fiberglass top layer that captures most of the bigger sticker particulate with a high efficiency second layer of polyester that stops the smaller dry overspray particles.

Servair says this combination of The new WBF from high capacity and high efficiency filter layers Servair Filters creates the longest lasting and most effective filtration. For more info please contact Keith Hayward at 866-402-1221.

atomization control with production speed and ergonomics.

There are two versions of the SUPERNOVA, the LS400 for clear coat and the LS400 for basecoat. Both guns are available with either a 1.3mm or a 1.4mm nozzle size depending on what paint brand you are spraying. The basecoat version is designated by the gold colour air-cap.

The new SUPERNOVA will have its North American debut launch at ASET’s facility during the annual custom painting handson instructional training event, Ultimate Air Affair. The event takes place in Salt Lake City, Utah from September 3rd – 5th.

The official release of the SUPERNOVA will be during the 2009 SEMA show in Las Vegas. For more information, please visit anestiwata.com.

The new SUPERNOVA from Anest Iwata.

THE CANADIAN AUTOMOTIVE REPAIR AND SERVICE COUNCIL

Shifting people, training and technology into overdrive We are the Canadian Automotive Repair and Service Council and we are Canada’s leader in training and skills development for motive power repair and service professionals.

www.cars-council.ca Funded by the Government of Canada’s Sector Council Program

september 2009 collision Repair 57

THE LAST WORD

BusinessClass Get more out of social networking.

by

W

By Mike

e’re still hearing a lot about the phenomenon of social networking, even t h ou g h it’s b e e n around for a few years now. When you bear in mind that each year in the real world is essentially equivalent to 100 years Internet time, you’ll realize that social networking has truly come of age.

First things first, we should clear up a misconception. Some people like to use the terms “social networking” and “social media” interchangeably. They are not the same thing.

By the simplest definition possible, social networking is just that: a network that allows people to socialize and interact. Social media, however, is the content that this creates.

Some social networking sites (Bebo, Facebook) emphasize the socialization aspects, even going so far as to list contacts as “friends.”

Think about it. Say you’ve got a prospective new hire, and you’d like to check her credentials. You can always pick up the phone, but what if you have to check a lot of references? One email, sent to a few LinkedIn contacts might dig up just the details you’re looking for.

If you’re looking for a job, the benefits of LinkedIn are obvious when it comes to name dropping and making new contacts. With over 40 million users, it would be surprising if you didn’t meet someone interesting and useful to your career.

LinkedIn tends to sort people by the category of jobs they do. This is a pretty obvious move, but it leads directly to a benefit that might not be immediately apparent: access to expertise.

When you need advice on a particular topic, you can turn to the network and start posting questions to the particular kind of expert that your question is most suited for. If it’s a repair question about the Ford F-150, the guy who answers

WHEN YOU need advice on a topic, you can turn to the network.

We Have the Touch “The Collision Equipment Group was formed by the best equipment suppliers in Canada and the USA. Our reputation is built n outstanding products and great representation. Call us for a demonstration.

Fred Nicholson, The Collision Equipment Group, Inc.

Distributors AtlAntic Provinces, ontArio & Quebec call Jerry snyder 1-800-838-6111

PrAirie Provinces call stan barlow Alberta Booth and

However, social networking is about much more than giving teenagers and college students a place to gossip.

For example, there’s LinkedIn, a service that is devoted entirely to business contacts.

None of your contacts on LinkedIn are at all interested in your favourite bands, what you had for dinner last night, or any of the other dross that makes a site like Facebook less than completely useful for business purposes.

What LinkedIn does offer, however, is a way for to connect to colleagues, both past and present. Those connections can link you to other people, many of whom you may not have had contact with before. This can be a powerful tool when it comes to career considerations, no matter which side of the desk you’re on.

58 collision Repair collisionrepairmag.com

might be a senior engineer at Ford or a tech who has dealt with that problem before. If it’s an accountancy question, it will be an accountant. If it’s a general business question, it might be an MBA or CEO. It’s hard to imagine what kind of question at least one person on LinkedIn wouldn’t be able to answer.

LinkedIn is distinguished from other social networking sites by one simple thing. It’s devoted to moving traditional business networking online, not in giving teenagers another way to waste time. It’s a big difference. CRM

Mike Davey is the editor of Collision Repair magazine.

He can be reached at 905-528-8377 or via email at editor@collisionrepairmag.com.

Bodyshop Equipment

1-866-433-6321

british columbiA call mike chornoby A.F.E.

1-877-388-4523

On-line at www. CEGroup.com or Toll Free at 1-888-777-4450.

Need it. Find it. Get it.

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ONE STOP SHOPPING Visit CEGroup.com for Purchasing Products Industry News Support Training Product Videos and much much more!

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