Arabian Travel Market 2022 - Official Show Daily - Day 3

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Flying high Airlines are looking ahead and across the industry, bold new strategies are charting the course to recovery

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Welcome

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Contents 06 | Exhibitor news 12 | An unforgettable evening

Highlights from the ATM party

17 | A social connection

Influencer marketing strategies

18 | Seminar schedule 22 | Building resilience

Explore the hospitality landscape

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, accompanied by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, and Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance, visited ATM yesterday

Airline industry set to soar Aviation industry leaders are cautiously optimistic about the outlook for 2022. Speaking on Day 2 of ATM, Tony Douglas, CEO of Etihad Airways, and Adel Abdullah Ali, Group Chief Executive Officer at Air Arabia, discussed their post-pandemic strategies and highlighted the success of their joint venture.

Ali said: “The last two years made us tougher to meet the challenges. It was a good exercise because, in this business, you would otherwise never get an opportunity to close up shop, clean it up and start again.

This brought a lot of efficiency into our operations, which is reflected in our 2021 results.”

In the last few months, Air Arabia launched 44 new routes out of five hubs based in different countries. “We expanded our operations in the last two years and in the midst of the pandemic, started a new airline – Air Arabia Abu Dhabi. We are also setting up two new airlines in Pakistan and Armenia, with Fly Jinnah and Fly Arna on track to launch by the end of June.”

With rapid route expansion taking place at Air Arabia, Ali said it was to meet the growing demand – which is also at the heart of the Etihad-Air Arabia partnership. “We feel that within the region, we can contribute to developing tourism markets that Etihad doesn’t fly to.”

Douglas agreed: “There are so many places that you can now connect to that would normally not be found within Etihad’s network. The partnership with Air Arabia Abu Dhabi extends the connectivity in and out of Abu Dhabi and gives travellers greater choice.”

The venture has been a success, as Douglas added that their first year of operations was an exceptional one even as the industry was coming out of the pandemic.

For the flag carrier, the crisis was a turning point as Douglas revealed that the Q1 2022 performance for Etihad reported an EBITDA (earnings before interest, taxes, depreciation and amortisation) of US$272.2 million. “We have never made money before in 18 years and the ball is now making a mark in the back of the net.”

Douglas credits the airline’s remarkable performance to the streamlining processes adopted by the airline even before the pandemic. “We are relatively young, so it’s fair to say we made a few mistakes in our early years.” This resulted in the airline undergoing a radical five-year restructuring plan.

“It was back to basics and by the end of 2019, we were nine to 12 months ahead of where we wanted to be, to the point where I was almost thinking what could possibly go wrong now. And, of course, just about everything went wrong. However, there are ATM 2022: Aviation session

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a few gifts that have come out of the pandemic for us. We had significant momentum at that stage and had our best-ever Q1 performance in 2020, just as the pandemic was starting.”

Things are looking up once again for the airline with a remarkable Q1 2022 performance. Douglas, however, pointed out that: “We are not getting carried away, this is still a work in progress. But what we’ve seen is a market that’s come back like a fire hydrant going off.

“Yield is reasonably good in terms of ticket pricing. Our load factors are now at 84 percent network-wide and in the first four months of this year, we were almost back to 2019 load factor numbers. So this is something that we hope we will maintain.

“There is a lot of demand out there, which is the second reason I am cautiously optimistic that this will be a good year. It is a big part of the recovery that we all need.”

Ali agreed: “I’m optimistic because of the demand, following the two years of no or limited travel. We think the market will remain strong in 2022 and 2023.”

24 | Business as usual?

Business travel is recovering

26 | Destination profiles 30 | Vox pops 22

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News

Amadeus explores solutions to refining travel strategies Changes in the travel and tourism industry keep accelerating. Not only the impact of COVID-19 but also technology advancements, changing business realities and shifts in consumer trends are transforming the travel landscape. On the ATM Travel Tech Stage yesterday, experts discussed how technology is helping rebuild travel with tangible examples of what is already in place and what is coming.

Jamel Chandoul, Senior Vice President, Amadeus Travel Sellers – Middle East & Africa, opened the session by highlighting that technology has been crucial for recovery from the pandemic.

He said that travellers were eager to use technology to make their journeys safer.

A recent Amadeus survey found that 95 percent of travellers were willing to provide personal data to be used in digital health passports or certificates.

When asked which technology will help normalise travel, mobile applications and contactless technologies were at the top, followed by self-service check-in.

As part of the panel discussion, Brent Roberts, Director of Sales, Amadeus Hospitality and DMOs, said that personalisation had become a vital component of the travel industry.

“Thanks to a data-driven approach, it is now possible to create messaging that speaks to different demographics.

“Through these targeted approaches and analyses, we can see who the campaign was resonating with and rephrase the messaging based on the things that travellers cared about.”

He emphasised that having access to this data gives foresight into the market and seasonality demand, which can help businesses plan for more sustainable itineraries for travellers. It can also help spot any challenges, which can help businesses work with individual stakeholders to avoid or address them.

The need of the hour is also ensuring platform integration, stressed Cem Cetinturk, Regional Vice President Middle East, Africa and Turkey, Amadeus Hospitality. For example, in the hotel

Maldives celebrates 50 years of tourism

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industry, different systems are often sitting on other platforms and this might not provide the correct data sets to offer the complete picture.

“Attribute selling is the next big thing in the hospitality industry, which involves offering tour booking in addition to the hospitality experience. The idea is to connect the data between these different systems to leverage the rich information we collect,” he added.

Some key technology trends have been around for a long time but

have only just started to accelerate in the industry, while some are still in their development stages. These include digitalisation, sustainability, and interconnectivity collaboration.

Therefore, innovation is another key theme, said Christophe Roux, Senior Vice President Commercial, Amadeus Airline Business, Middle East, Africa and Turkey. He noted that several airlines are sponsoring programmes in universities to involve the youth and work with them to accelerate nascent technologies.

The past two years of the pandemic have taken a toll with the repetitive Zoom meetings. The Maldives is looking to break this monotony by offering incentive trips. The idea is to host meetings in a non-traditional setting, far away from air-conditioned rooms, and where employees don’t have to wear their suits and can lounge under the shade of palm trees while discussing their next big project.

Speaking on Day 2 of Arabian Travel Market, Thoyyib Mohamed, Chief Executive Officer and Managing Director of Maldives Marketing & Public Relations Corporation (MMPRC), said: “We are known to be a popular honeymoon destination, but last year, we launched a new initiative that looks to redefine the MICE concept. Companies are always looking for out-of-thebox ideas for where to host their meetings, and the Maldives can offer one of the most unique environments in the world to make this happen.”

Mohamed emphasised that the island destination performed remarkably despite the pandemic and has become one of the world’s leading destinations in the last two years.

“This year marks 50 years of Maldives tourism. While in the past

two years, the Maldives has gone through a lot, the tourism product has also changed a lot. But still, one thing remains the same – the beauty of the white sandy beaches and the turquoise blue waters hasn’t changed. Moreover, several new hotel chains will be up and running in the next six months.”

Her Excellency Aminath Shabeena, Ambassador of the Maldives to the UAE, highlighted that the island nation received the highest number of travellers from the UAE after reopening its borders in July 2020.

She said: “A recent survey revealed that the Maldives ranked sixth in the top 10 destinations of choice for UAE travellers. We reached the target of 1.3 million tourists in 2021 and have set a target of two million tourists for this year. We have also launched homestay tourism this year, which will give tourists a glimpse of the Maldivians’ exemplary hospitality and local culture.”

At the show, MMPRC also signed a Memorandum of Understanding (MoU) with Qatar Airways to increase the inbound air traffic to the Maldives through several joint efforts and individual campaigns.

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Jamaica marks inaugural ATM participation

The Jamaica Tourist Board (JTB) made its ATM debut this year in a bid to develop and deepen trade relationships within the Middle East’s travel industry.

Visitors to the busy JTB stand are discovering the island’s world-class hotels, spa and wellness offerings as well as soft adventure activities.

Travel trade professionals, including leading tour operators, travel agents, aviation partners and industry

stakeholders, as well as members of the media, visited the stand to meet with members of the Jamaican delegation to discuss new and expanded partnerships, opportunities for collaboration and platforms for elevating the reputation of Jamaica as a destination of distinction for Middle East travellers.

The delegation is led by the Honourable Edmund Bartlett, Minister of Tourism of Jamaica, and accompanied by

Donovan White, Director of Tourism, JTB, along with industry representatives.

During the first two days of the event, the delegation connected with key industry stakeholders and met with new and potential partners to discuss ways to further promote Jamaica to Middle East-based travellers.

JTB also hosted a ‘Taste of Jamaica’ on-stand activity for media and industry delegates from across the

GCC and wider MENA region, enabling visitors to sample authentic cuisine from the nation and sip on exquisite coffee from the Blue Mountains in Jamaica during the networking event.

Mr. Bartlett said: “We’ve seen some great interest from the MENA region and made strong headway with leading industry professionals from the region. We look forward to undertaking further meetings to discuss potential collaboration during the next two days of the show which will further raise the profile of the destination.”

White commented: “We have been delighted with the warm welcome we received during the first two days of ATM and were pleased to welcome new and existing partners from across the MENA region to the stand for an authentic ‘Taste of Jamaica’.

“The positive meetings and interactions we have undertaken with new and potential strategic partners will further develop tourism ties and help build a solid foundation for exponential success within the MENA market.”

At the show yesterday, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, received Mr. Bartlett, White and Dr. Mohammed Al Zarooni, Executive Chairman of Dubai Integrated Economic Zones Authority at the Emirates stand.

During the meeting, the delegation explored opportunities to increase inbound tourism flows through enhanced connectivity from the UAE and across the Emirates network into Jamaica via the airline’s codeshare partners.

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Licensed restaurant opens for the first time at ATM The Pavilion, a restaurant, bar and café, is now open at ATM. Bringing a licensed concept for the first time to the show floor, the venue is sponsored by the Philippines and is located at stand AS1955 in Hall 6.

With its relaxed atmosphere, The Pavilion is ideal for coffee catch-ups, work breaks and restaurant-grade lunches, served with a selection of beverages. The venue gets livelier as the day progresses with live music and an on-site DJ. On the menu, guests will find a range of international dishes.

Opening hours are from 10am to 8pm, while happy hour runs from 5pm to 6pm daily.

The Pavilion

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News

Swiss-Belhotel opens first Māua branded hotel Swiss-Belhotel International announced the opening of the world’s first Māua branded hotel – Māua Nusa Penida in Bali, Indonesia. The heritage, environment-friendly brand by Swiss-Belhotel International, which was launched at ATM last year, has been developed to offer an array of unique and inspiring experiences to travellers seeking wellness, peace and health. With the debut of Māua Nusa Penida, Indonesia is now home to 75 properties under the SwissBelhotel International group.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said: “Surrounded by serenity, Māua Nusa Penida, combines the elements of nature, wellness and authenticity to provide unique and meaningful ‘manuhiri’ (guest) experiences. With sustainability as a key focus, it is ideal for those seeking an escape from everyday life and looking for healthy rejuvenation in a calm and relaxing ambience. Thoughtfully curated earthfriendly amenities allow guests to have a balanced and healthier lifestyle.”

Nusa Penida is a small island located off the south-east coast of Bali, which is quickly becoming a popular attraction. This island paradise is a world away from high-paced city life and is just 40 minutes by speed boat from Sanur, Bali where visitors can

explore the stunning vast highlands and roam around the spectacular beaches decorating the edges of the island. Beyond the hills and beaches, is the fantastic marine life breeding in the pristine seas encircling the island.

Inspired by the Maori culture of New Zealand, at the heart of the Māua brand are togetherness and openness that connects people with nature.

The new property features 25 villas offering the perfect setting for forging a connection with beauty, romance, nature and island lifestyle. The property highlights natural elements by combining concrete modernist architecture, the original limestone terraces and Nusa Penida flora in iconic landscaped terraces and gardens that accentuate the natural beauty of the island.

The resort offers an elevated stay experience with a great mix of accommodation choices providing the ultimate relaxation.

There are a whole lot of activities for guests to enjoy at the resort, from cooking classes, yoga and meditation to relaxing at the spa. On site are Kowhai Restaurant and Aroha Bar, both of which are designed to offer uniquely crafted organic dishes and beverages that are both healthy and tantalising to the taste buds.

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Malaysia to focus on Middle Eastern market Tourism Malaysia is showcasing the best of the destination to the Middle Eastern market at ATM. Highlighting the latest attractions and venues for shopping, family fun, eco-adventure, honeymoons and luxury holidays, Malaysia will also underscore its reputation as a safe travel destination.

This year, the Malaysian delegation is led by the Honourable Minister Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts & Culture Malaysia, and consists of 64 delegates representing 32 organisations, eager to meet key industry buyers from the Middle East.

Malaysia reopened its international borders on April 1, 2022. Dato’ Sri Nancy said: “It was indeed a significant milestone for our tourism industry as we welcomed more international visitors, first time and returning visitors alike, to further boost our economy. Now that our borders are fully open again, we are confident that we will witness a strong rebound in tourism numbers to bolster the recovery of our economy.

We estimate two million international

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tourist arrivals this year, generating more than US$2.4 billion in tourism receipts.”

Pre-pandemic, in 2019, Malaysia received 397,726 tourists from the MENA region. Saudi Arabia was Malaysia’s top market, accounting for 121,444 tourists, more than 30 percent of arrivals.

The Malaysian delegation at ATM this year is comprised of hotels and resorts, travel agents, tourism product owners and representatives from state tourism boards, presenting their respective tourism products and services that cater specifically for the Middle Eastern market.

Their mission aims to enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism industry in the region.

“We will continue to place a strong emphasis and focus on attracting Middle Eastern tourists to Malaysia, so naturally we will be stepping up our promotional efforts here,” said Dato’ Sri Nancy.

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News

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New digital art centre unveiled in Saudi Arabia

Diriyah Art Futures

Diriyah Gate Development Authority (DGDA) has revealed its plans for the kingdom’s first art education centre dedicated to digital arts, which is now a burgeoning sector. The centre is due to be completed this year in partnership with the Saudi Ministry of Culture.

Diriyah Art Futures will provide a platform for interaction between local

and international artists, scientists, creatives, intellectuals and entrepreneurs across multiple industries through a dynamic centre for creative exchange.

Among other innovative and future-focused offerings, the centre will hold collaborative digital events known as ‘hackathons’, which will see developers, designers, communicators

and other experts gather to intensively work on digital solutions.

Artist residencies and year-long educational curriculums focusing on the digital aspects of the art scene will also be a staple at Diriyah Art Futures, which will transform over 6,000 square metres of space in the desert into a museum featuring the latest

fabrication and tool-based facilities for emerging artists. The centre will provide accommodation for artists in the heart of Saudi Arabia’s thriving cultural destination at Diriyah and offer a library, art store and café for tourists, the community and visiting artists alike.

Diriyah Art Futures will complement the nearby UNESCO World Heritagelisted At-Turaif, the mud-brick palaces that made up the kingdom’s first capital and centre of government.

Jerry Inzerillo, Group CEO, Diriyah Gate Development Authority, said: “Saudi Arabia has a burgeoning scientific and digital art scene, which is an integral part of Riyadh’s artistic and cultural ecosystem. It is fitting that this new hub for contemporary culture will make its home in Diriyah, which is the cultural heart of Saudi Arabia’s past, present and future.

“The new building will be accessible, waste-free and designed in a contemporary style, which takes the best of the traditional Nadji architecture and brings new cultural, technological, and human richness to a long-settled historic area.”

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News

Eco-adventures with a difference Based in an ancient ghaf tree forest, deep within the Dubai Desert Conservation Reserve (DDCR), ecotourism and adventure company, Sand Sherpa, is exhibiting for the first time at Arabian Travel Market.

The company makes the wilderness in the UAE and beyond accessible to intrepid campers and explorers while teaching best practices in terms of preserving the natural environment and exploring the desert and mountains with minimal impact. Sand Sherpa is also the only authorised operator of self-drive safaris in the 225-square-kilometre DDCR. Sand Sherpa’s guides are trained in conservation and off-road driving instruction with experience working in world-leading game reserves. They provide a unique insight into natural flora and fauna as part of the safari drives, nature walks and interactive birds of prey experiences that are a core component of their trips.

Sand Sherpa’s owners are Rob Nicholas and Pete Bergh. Nicholas has

lived in the UAE for 34 years and has a passion for the natural landscapes of the region, having explored them for most of his life, and learned to drive in the desert when he was 12 years old; while his business partner, Bergh, also operates the region’s leading falconry business and has worked in the DDCR for over 20 years.

“So many people come to the UAE and don’t realise that there is an abundance of nature not very far from the city. We explore on designated tracks and set the example for best practices in the reserve, which represents five percent of Dubai’s desert. Our aim is for our adventurers to leave with a different approach to the other 95 percent and develop a true appreciation for the natural environment,” explained Bergh.

The company has brought along one of their camping trailers to ATM, complete with its penthouse suite rooftop tent, which is an impressive sight in the midst of Hall 1 opposite the Oman stand.

Sand Sherpa was inspired by the Himalayan mountaineers renowned

Dusit International showcases new products Dusit International is showcasing its expanding portfolio and range of new services and guest experiences at ATM. The group is also highlighting its response to the pandemic and how it reimagined its unique brand of Thai-inspired hospitality to deliver short-term financial improvement and long-term value for guests.

Dusit’s new concept, Devarana Wellness, is one of the developments to emerge from this approach. Specially designed to weave well-being elements throughout the stay, the concept addresses guests’ concerns, including destressing, detoxifying and enjoying a deep restorative sleep, by offering wellness activities, such as yoga, meditation and sound bath sessions.

Dusit has also introduced a new centralised corporate customer experience (CX) team tasked with ensuring that each of its properties is positioned to drive guest satisfaction by offering unique experiences beyond the standards and capabilities of the competition. Local collaborations and community-centric events and activities are central to this.

Despite the challenging business environment, Dusit expanded its operations globally over the past two years. The company opened nine new properties, signed an additional nine

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and introduced property management and training services for leading condominium developers in Thailand.

Recent notable openings include Dusit Thani Laguna Singapore, the first resort in Singapore with direct access to two championship golf courses, and ASAI Bangkok Chinatown, the first property under ASAI Hotels – Dusit’s new affordable lifestyle brand designed to link millennial travellers with authentic local experiences in the world’s most vibrant neighbourhoods.

In terms of new signings, Dusit has expanded to new key destinations, with its first hotels in Japan (Dusit Thani Kyoto and ASAI Kyoto) and India (Dusit Princess Serviced Suites Kolkata), all set to open next year.

Significant enhancements of its longest-running properties, such as Dusit Thani Hua Hin in Thailand, have also taken place in line with Dusit’s vision to position these hotels as dynamic and vibrant spaces that meet the lifestyle needs of all generations of travellers.

The most significant property in Dusit’s pipeline, the reimagined flagship Dusit Thani Bangkok, is also on the horizon – scheduled to open in mid-2024 – as part of Dusit Central Park, a landmark US$1.37 billion mixed-use development in the heart of the Thai capital. This highly anticipated project will

for guiding and assisting adventurers in their quest to tackle the world’s toughest peaks. The company pays tribute by adopting their name and following their example as they guide their own adventurers into the deserts and mountains of the UAE and beyond.

Nicholas explained: “Sand Sherpa is only in our second season and has

proven a tremendous success. We are here at Arabian Travel Market to encourage operators to book their visitors on experiences with us while also speaking to other potential destinations that are keen to add our unique brand of adventure to their offering.”

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Elite Havens - Villa Amanzi Kamala, Phuket

also comprise ultra-luxury residences (Dusit Residences and Dusit Parkside), a state-of-the-art office tower, a highend shopping mall and a large roof park, all expected to open by mid-2025.

The group’s property portfolio currently comprises 47 hotels operating under Dusit Hotels and Resorts (with five distinct brands) and 265 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia, which was acquired in September 2018. This brings the portfolio to 312

properties (11,990 keys) operating across 16 countries and there are more than 50 hotels and resorts in the pipeline.

Elite Havens will be represented at ATM for the first time this year. This gives visitors a unique opportunity to discover more about the company’s bespoke services and private sanctuaries in awe-inspiring locations across India, Indonesia, Japan, Sri Lanka, Thailand and the Maldives.

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News

Sustainability and technology remain a key focus for Radisson Caption

Radisson Hotel Group has made a strong commitment to decarbonise its business by setting ambitious emission reduction targets to be net zero by 2050, in line with the SBTi Net-Zero Standard, as the group released its 2021 Responsible Business Report.

Building on its long heritage as a leading sustainable hotel group, the report outlines the company’s latest sustainability targets in line with its strategic five-year plan. These include its commitment to becoming net zero by 2050, accelerating the implementation of the cross-industry Pathway to Net Positive Hospitality and Hotel Sustainability Basics initiative and reaffirming the group’s commitment to ‘People, Community and Planet’ as an award-winning employer.

“In recent years, more travel and tourism operators have realised that sustainability is not only great for the environment but it makes good business sense, too. The pandemic has highlighted the importance of sustainability and responsible business, as well as the need for the hospitality industry to work together,” said Tim Cordon, Area Senior Vice President for the Middle East and Africa, Radisson Hotel Group Technology, also, will take precedence for the group as, during the pandemic, technology helped

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businesses stay in touch with their audiences. Cordon believes that, in 2022, technology will become even more of an essential component of travel.

“The world has become accustomed to using apps for everything, from booking accommodation and ordering takeout to hailing a cab, and travel and hospitality companies will soon introduce the ability to order food or services via an app, just as the Radisson Hotels app does.

“Additionally, I predict that concierge services and virtual or augmented reality capabilities will allow guests to access support via messaging applications and take virtual tours of their hotels and attractions before they even step out of their home or onto an airplane.

“Already, Radisson+ allows our guests access to these types of services for a flexible, efficient and personalised experience. This builds on the Radisson RED hotels’ smartphone keyless entry and now allows guests at all Radisson hotels the ability to check in online and head straight to their rooms on arrival in the lobby without waiting in line, use our e-concierge and live chat functions to request in-room and other concierge services and make requests during their stay.”

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India promotes diverse tourism offering at ATM

India highlighted its diverse tourism offering during a press conference at ATM yesterday. The Ministry of Tourism, Government of India, under the ‘Incredible India’ brand, showcased the country’s various tourism destinations and products.

Rupinder Brar, Additional Director General at the Ministry of Tourism, Government of India, said that the country’s efforts in the sector were geared towards positioning India as “a must-see, must-visit, 365-day destination”.

As a multi-faceted hub, India boasts a host of offerings that covers everything from culture, adventure and cruises to luxury, wellness, medical tourism and also MICE. Among up-and-coming

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states for tourism, the panel highlighted Uttarakhand, Rajasthan, Madhya Pradesh, Sikkim, Ladakh and Jammu & Kashmir and Chhattisgarh.

Moreover, to showcase the tourism potential in the north-east of India, Satpal Maharaj, Minister of Tourism, Government of Uttarakhand, highlighted the region’s pristine natural beauty and hidden gems that are becoming popular places for cine-tourism.

India resumed international flights in March 2022, following a gap of two years, restoring confidence in travellers.

Now, the country hopes to attract foreign travellers to discover its many marvels and thus increase tourism footfall.

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ATM 2022 Party Highlights

An unforgettable evening

Armani/Pavilion hosted the official Arabian Travel Market 2022 show party, giving guests an enjoyable evening with sensational entertainment

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ATM 2022 Party Highlights

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Advertorial - Saudi Arabia

The great outdoors Explore Saudi Arabia’s abundant outdoor offering that combines endless desert dunes, lush oases and mesmerising stargazing sites AlUla

this ancient Nabataean region. As well as being steeped in history, experiences in the area include zip lining, the via ferrata and the canyon hammock experience – the ridge walk for hiking with a view – and abseiling.

ESCAPE TO NATURE The Rawdat Tinhat campsite, 180 kilometres north of Riyadh, is a haven for flora and fauna, a perfect spot to camp

Discover the most memorable locations and experiences from land to sea Saudi Arabia is the ideal location for outdoor adventures. Whether camping, hiking, cycling or scuba diving, it is a natural playground for the intrepid traveller and thrillseeker. Travelling the length and breadth of the country, one will come across some of the most memorable locations and unforgettable experiences from land to sea, where the kingdom showcases its unique landscapes and magical natural terrain.

GAZE INTO THE NIGHT SKY The perfect place to witness the wonders of space, Moon Mountain in the Jabal al Jadib mountain range, where striking rock formations jut out from the sand, gained its name as it feels more like something from outer space than planet Earth. An hour’s drive north of Jeddah, it is a popular hideaway for locals looking to escape the urban bustle in favour of hikes and camping under the stars.

DISCOVER RICH MARINE LIFE The coastal city of Jeddah is one of the most spectacular diving and snorkelling destinations, with many unique areas to discover the stunning marine life deep beneath the Red Sea. The area is pristine and untouched. Sharm Obhur is one of Jeddah’s best diving

destinations, boasting everything from turtles to lionfish. For adrenaline-fuelled adventures, shark diving allows visitors to get up close to the elusive predators from the safety of an underwater cage.

Located southwest of Jeddah, Abu Tair is home to one of the world’s most famous shipwrecks. The Greek Staphonos, which sank in 1978, is also called the Cable Wreck as its cargo was mainly cables, fences and huge steel beams. The debris continues to attract whitetip sharks, goatfish and bluespotted rays. Other popular sites include Abu Faramish for wreck diving and the island of Jabal Al Laith, the largest incubator for whale sharks.

HIKE TO THE EDGE OF THE WORLD Around 90 minutes from Riyadh, a visit to The Edge of The World, or Jebel Fihrayn, is a must. Hikers can choose from a range of routes to get to the top of the 300-metre cliffs which overlook the country’s dramatic desert landscape.

EMBARK ON NEW ADVENTURES AlUla is positioning itself as the ultimate outdoor adventure destination with a range of activities, from rock climbing to mountain biking, set in the backdrop of

out and get a taste of the kingdom’s natural beauty. Rawdat Tinhat is located adjacent to the Rawdat Khuraim nature reserve and park, also known as the King’s Forest, and late November marks the start of camping season. During the cooler months, the desert is transformed into a carpeted green oasis. On the journey from the capital, the highway blooms with trees and shrubs as the desert sands give way to native flowers.

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The Edge of The World

WALK THROUGH NATURE About 260 kilometres from the city of Tabuk lies Wadi Al Disah, located in the Prince Mohammad Bin Salman Nature Reserve. The valley is famous for its mountainous terrain, lush palm trees, streams and hidden hot springs. Wadi Al Disah is also home to relics from the past dating back to the Nabataean Empire, with ancient writings etched all over the valley. The area provides the perfect opportunity for a hike or a picnic against the backdrop of the mountains along with the towering greenery.

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Exhibitor Profile - Rotana

Success story Founded in 1992, the UAE-based leading hotel management company, Rotana, is well positioned for further growth in the region with bold, new strategies Saadiyat Rotana Resort & Villas, Abu Dhabi

Palmeraie Rotana Resort, Marrakech

Rotana has become one of the region’s leading homegrown hospitality brands, currently operating 70 hotels in the Middle East, Africa and Eastern Europe, serving more than six million guests per year, including 10,012 keys across 36 hotels in the UAE alone.

As the brand showcases its latest offerings at ATM 2022, Guy Hutchinson, President & CEO, tells us that things are only on the up. “Rotana has achieved a number of milestones as it continued its tenacious expansion over the past year.

We continue to consolidate our growth in the region as we forecast an extremely positive future for the industry,” he said.

With an immediate pipeline of four hotels scheduled to open before the end of 2022, the stage is set for the company’s continued growth. “The future pipeline consists of 42 upcoming projects, including 10 that will deliver more than 3,000 keys in the next three years,” he said, with significant hotel signings and new agreements due to take place in Manama, Bahrain and Jubail in the Kingdom of Saudi Arabia, alongside further expansion in the United Arab Emirates, Qatar and Turkey.

“In Qatar, we recently signed a new project that includes the management of Residences by Rotana, a 503-key property. We continue to strengthen our presence in Egypt marking Rotana’s debut in the capital with the signing of a management agreement for a 500-key

Rotana hotel in New Cairo, along with a 180-key Rotana hotel in Alamein in the North Coast,” he said.

Rotana is announcing its latest brand, Edge, at this year’s ATM, with the concept delivering a powerful performance advantage to existing hospitality brands and supporting day-to-day systems and operations management. ATM is the perfect launchpad as it serves as “a great meeting point for the tourism world between hotel owners, leaders and operators in this region and beyond,” explained Hutchinson.

Edge provides peace of mind to hotel owners who can access over 11,000 skilled team members, enabling underperforming assets to accelerate returns, and leverage Rotana’s knowledge and expertise. “For hotel owners who value independence and do not wish to undertake a traditional management transition, Edge by Rotana is the answer.”

As Rotana eyes global expansion, Edge allows the brand to tap into additional international markets.

Designed to work for any property type, it reflects Rotana’s agility and adaptation to market trends, with two properties already signed under the brand, adding 328 keys in Dubai and a further 268 keys in Istanbul.

“It is a collection of independent hotels that retain their unique branding and individual characteristics, but,

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Rotana has achieved a number of milestones as it continued its tenacious expansion over the past year through connecting seamlessly and cost effectively to Rotana’s advanced management and commercial systems, are able to substantially accelerate financial performance.”

The diversification has partly been driven by the pandemic, which Hutchinson says altered consumer habits. “Consumer behaviour is still constantly evolving and with enduring travel changes, companies that adjust to cater for this level of flexibility will continue to lead recovery. Businesses need to be agile and flexible as we enter a new post-pandemic era.”

Flexibility continues to be paramount as guests are looking for hotels to be flexible with check-in and check-out times, updated cancellation policies and free cancellations against local and international travel restrictions. They are also seeking flexible upgrades that allow them to have a better room to be able to work from and have more space.

Within this post-pandemic strategy also lies further efforts to push the principles of Rotana Earth, with forwardthinking campaigns focusing on reducing waste and energy consumption in all areas of the hotel’s operations, as well as reducing landfills and food waste.

ATM is at the forefront of Rotana’s strategy into a new era of growth. “ATM continues to be a great platform for industry leaders to connect and forge stronger alliances, further reasserting the public’s confidence in the future of travel, advancing the conversation on wider growth opportunities and introducing our upcoming expansion plans in the region,” said Hutchinson.

“With a greater sense of community that developed in the hospitality industry, ATM comes at a perfect time to reinforce this environment of strong support and collaboration.”

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Influencer Marketing - Insight

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A social connection

Influencer marketing has proved to be a successful model for travel and tourism businesses. At ATM 2022, the sector comes under the spotlight, offering winning strategies to work with influencers in today’s climate Gibson explained: “Most changed their focus from being primarily centred on international travel to focussing on local and domestic travel (often by starting a destination-focused blog) or by expanding their focus to include other related topics, such as lifestyle or food.”

With the tremendous growth of social media platforms over the last decade, the influencer marketing industry has considerably matured, growing to a market size of US$13.8 billion in 2021.

In 2022, a further jump of 19 percent (US$16.4 billion) has been projected, with the sector showing no signs of slowing down.

Yet, it’s important to note that one particular sector of the influencer industry that was hard hit by the pandemic was travel and tourism. With countries going into lockdown in 2020, travel influencers were cut off at the source as they were rendered unable to create their trademark content.

During a period when the global population spent more time online than ever before, following stay-at-home orders, travel restrictions prevented this segment of influencers from cashing in on the opportunity. And with flights getting grounded and hotel staff being made redundant, traditional partnerships and sponsorship deals with influencers dried up.

Influencer marketing can be considered a valuable tool for travel industry businesses to promote their destinations and products “The pandemic permanently changed the travel influencer and content creator landscape,” said Matt Gibson, CEO, UpThink Ltd., while discussing the impact of the COVID-19

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crisis on the travel influencer landscape.

“Within the space of about two weeks in the first quarter of 2020, most travel influencers saw their income drop to zero. Nearly all promotional content creation projects were suspended due to travel restrictions. Travel-related affiliate programs were also suspended. The few content creators that still earned money did so through non-travel affiliates, website display ads and website traffic related to the small amounts of domestic and local travel that were still happening.

“Many others had to abandon their travel work to find other income sources.

Only the creators with the deepest pockets and most diversified revenue streams continued working on travel content full-time.”

SHIFTING PERSPECTIVES When in-country restrictions first began to lift, domestic travel unsurprisingly soared. Leveraging this opportunity, the influencers that battled the first wave of the pandemic either turned their focus or expanded their interests.

EFFECTIVE STRATEGIES After a tumultuous two years, people are now travelling more, for both personal and business interests. And as airline and hotel bookings rise, influencers have led the way, opening the doors to new adventures and spreading their wings to safely seek out new avenues for travel.

As such, influencers can provide powerful storytelling and a unique narrative, which tourism and hospitality businesses can make the most of in order to drive awareness and reengagement in today’s climate.

“In one sense, the pandemic has made working with travel influencers easier as only the savviest and professional influencers were able to work through the crisis. So, vetting travel influencers will be easier than pre-COVID.” However, Gibson also notes that: “The most effective ways to work with influencers post-COVID-19 are the same as they always were.”

He explained: “Hiring influencers to create content for your brand while simultaneously promoting your business is a great way to get the most value out of a limited budget. As travel restrictions continue to shape regional travel patterns, creating ongoing partnerships with influencers in key source markets will also be an excellent way to adjust to the new normal of travel.”

It is clear that, in the current climate, influencer marketing can be considered a valuable tool for travel industry businesses to promote their destinations and products. Gibson said: “The value of good travel influencers and content creators post-COVID-19 is arguably greater than it was pre-pandemic because the supply is now much smaller.

“Working with influencers and creators is also an exceptional way to stretch a lean digital marketing budget by hiring them to create content for the company’s social media channels and SEO-friendly articles for the company’s blogs while simultaneously promoting your product directly to their audience.”

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Seminar Schedule

ATM Global Stage WEDNESDAY 11TH MAY 10:30 - 11:15 THE FUTURE OF THE REGION’S HOTEL INDUSTRY Where is the Middle East’s hotel sector heading? Where are the development hotspots and what potential is there to bring new hospitality concepts to fruition?

Moderator: Paul Clifford, Group Editor, Hospitality, ITP Media Group Speakers: Christopher Lund, Director, Head of Hotels MENA, Colliers International; Mark Kirby, Head of Hospitality, Emaar Hospitality Group; Tim Cordon, Area Senior Vice President Middle East & Africa, Radisson Hotel Group; Judit Toth, Founder & CEO, Vivere Hospitality 11:45 - 12:30 WHAT GUESTS REALLY WANT From experiential and eco-conscious stays with a local edge and wellness experiences that go beyond spas to loyalty programmes and apps that meet new lifestyle demands, this session looks at what motivates guests in 2022.

Moderator: Gemma Greenwood, Director, Content Inc. Speakers: Folker Heim, Chief Operating Officer, Global Hotel Alliance; Chris Nader, Co-Founder, ENVI Lodges; Federico Toresi, Global VP Design, Ultra Luxe, Luxury & Premium Brands, Accor; Walter Knight, Director of Hospitality, Farnek Services LLC; James Britchford, Vice President Commercial IMEA, InterContinental Hotels Group

12:45 - 13:30 SPORTS TOURISM KICKS OFF IN THE GULF Major destinations across the Gulf have robust strategies in place to put the region on the world sports tourism map. From smart cities and sponsorships to centres of excellence and sporting events destinations, discover the ambitious projects and initiatives that will attract millions of visitors and set new benchmarks.

Moderator: Thomas Urquhart, Broadcaster, Arabian Radio Network Speakers: Andy Preece, Director, Buro Happold; Philip Wooller, Senior Director, Middle East & Africa, STR; Philip Dickinson, Vice President of International Markets, Qatar Tourism; Naif AlDossary, Advisor to the Strategic Planning and Investment Deputy, Ministry of Sport; Tricia Warwick, MCIM, Director Asia Pacific Middle East Africa China, VisitBritain 14:00 - 14:45 HUNGRY FOR TRAVEL: WHY UNIQUE DINING EXPERIENCES ARE AN ESSENTIAL TOOL IN THE DESTINATION MARKETING PLAYBOOK Great food is more than just sustenance: it connects us to people, places, and flavours; to culture and heritage; to tradition and society. The memories forged while eating a meal with friends or strangers in lands unknown are often more powerful than any other travel encounter involving time-honoured rituals of hospitality and generosity.

And travellers are hungry for more.

Unique dining experiences are a major

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consideration for luxury travellers when it comes to choosing a destination. From big-name chefs and award-winning restaurants to authentic local experiences that connect visitors to a destination and create a sense of place, culinary encounters are an increasingly important part of a destination’s appeal. A handful of the Middle East’s leading restaurateurs, hoteliers, and culinary kingpins discuss the growing appetite for unforgettable dining encounters and the unquenchable thirst for unique experiences.

Moderator: Joe Mortimer, Editor-atLarge, Destinations of the World News Speakers: Suhaila Ghubash, Events Director, Dubai Festivals and Retail Establishment; Lynne Bellinger, Director of Food & Beverage Design & Development, Marriott International EAME; Amanda Elder, Chief Commercial Officer, Member of the Management Board, Kempinski Hotels SA; Michael Ellis, Founder and CEO, Passionomy. tv; Talal Nabil Kensara, Chief of Strategic Management, Diriyah Gate Development Authority

Anderson, Head of Sales, dnata Travel Management; Matthew Roberts, Vice President of Sales, Accor IMEA; Sam Dawson, Commercial Director, MENA, YouGov; Ian Moore, Chief Commercial Officer, VistaJet 16:15 - 17:00 BUILDING A SUSTAINABLE BUSINESS TRAVEL PROGRAMME Corporations across the globe are committed to operating more sustainably – but where does business travel fit in this picture? This session will look at how corporations can measure; manage and reduce the environmental impact of their business travel programme.

Moderator: Chris Pouney, Associate, GoldSpring Consulting Speakers: Martin Drew, Senior Vice President, Sales & Cargo, Etihad Aviation Group; Fatima Jaafar Al-Sairafi, Deputy Chief Executive Officer, Bahrain Tourism and Exhibitions Authority; David Todd, Head of Operations MEA, InterContinental Hotels Group

15:00 - 16:00 THE FUTURE OF BUSINESS TRAVEL What will business travel look like in a post-pandemic world and as a severely impacted sector when and how will it recover? This session will look at the megatrends impacting business travel and the medium term forecasts for the return to travel.

Moderator: Gemma Greenwood, Director, Content Inc. Speakers: Catherine Logan, Regional Vice President - EMEA, GBTA; Shaun

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THURSDAY 12TH MAY 10:30 - 11:15 THE INDIAN TRAVELLER: WRITING THE GLOBAL RECOVERY SEQUEL Pent-up demand and eagerness to travel are terms that are very often used for Indian outbound travel.

Yes, the Indian traveller is raging to go and wants to travel the world.

This segment is quick to rebound, remains strong, and has the spending capacity. Luxury has become the new mantra for the Indian traveller. Research shows that the frequency of travel has increased and spending is going up. Will the Indian outbound traveller replace the Chinese traveller from the pre-pandemic world? What does the Indian traveller now expect and what can international brands do to welcome them with open arms?

Let’s discuss this further with stalwarts from the Indian outbound sector who can highlight these new trends and redefine the new and evolved Indian traveller.

Moderator: Mr. SanJeet, Founder and CEO, DDP Group and Buzz Travel Marketing Speakers: Deepak Rawat Senior Vice President – International Markets, MakeMyTrip (India) Ltd; Jaal Kalpesh Shah, Group Managing Director, Travel Designer Group; Sandeep Dwivedi, Chief Operating Officer, InterGlobe Technology Quotient Pvt Ltd

11:45 - 12:30 RESPONSIBLE TECHNOLOGY FOR TRAVEL & TOURISM The tourism industry – travel, hospitality and attractions – has developed a bewildering range of tech solutions. For this panel, we have chosen speakers who can look behind the brochures and the sales pitch to share what they have learnt about what works, what doesn’t and why? Globally is about supporting businesses in taking sustainable action.

Globally urges businesses to take a fresh look at technologies many of which can improve bottom lines as well as reducing environmental footprints.

Keith and his colleagues in Globally share the aspirations of the Responsible Tourism movement; together we can change the world for the better.

Moderator: Keith Bradley, Managing Partner, Globally Speakers: Hugo Domingues, General Manager, Enernouva; Russell Impiazzi, Executive Chef, Sofitel Dubai, The Obelisk; Iftikhar Hussain Shah Hamdani Syed, Area General Manager, Bahi Ajman Palace Hotel

rapidly on the rise and an increasing number of countries scrapping Covidrelated restrictions to ease travel, city tourism is steadily returning.

We bring together key city tourism boards from around the globe to discuss their sustainable rebuilding and growth strategies post pandemic, and the growing importance of cultural festivals and sporting events in motivating travellers.

Moderator: Rashi Sen, Editor, TTN Middle East Speakers: Deveekaa Nijhawan, Global Head of International Market, Qatar National Tourism Council; Bahruz Asgarov, Deputy CEO, Azerbaijan Tourism Board; Emily Jenkins, General Manager, Dnata Travel; Tom Kiely, President and CEO, West Hollywood Travel and Tourism Board

14:15 - 15:00 THE RETURN AND RISE OF CITY TOURISM With international airline re-connectivity

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ATM Travel Tech Stage

WEDNESDAY 11TH MAY 10:30 - 11:15 TACTICAL REENGAGEMENT IN THE MIDDLE EAST The 2022 edition of the ATM Middle East will witness increased participation and business opportunities after two years. The session will highlight how the Middle East is recovering and how it is investing more and more in MICE vertical. The speakers will outline the importance of the meetings industry, the exponential growth expected in the region by 2030, and how it’s focusing on women’s capacity building.

Moderator: Anju Vijay Anthony Gomes, Regional Director, ICCA Speakers: Karina Soraya Lance, Deputy Director, Department of Economy and Tourism; Lujaina Al Maskari, Business Events Executive, Oman Convention Bureau, Ministry of Heritage and Tourism; Kavitha Prabhu, Director - Association Management and Consultancy, MCI Middle East; Jasmine Lew, Section Head Conventions & Exhibitions, Department of Culture & Tourism, Abu Dhabi 11:45 - 12:30 MAPPING TRAVEL’S NEW NORMAL In this session, Sabre will be revealing its latest research into the travel industry recovery landscape following extensive global research with airlines and travel agencies. Sabre’s vice president for the Middle East Abdul-Razzaq Iyer will present the findings of the study and will then invite industry experts to a 30-minute panel discussion to talk about the findings and what they mean for the travel industry landscape. How has COVID-19 changed the way people

travel? How can the industry capture the tailwinds of recovery? And what are the opportunities for airlines and agencies to create value as we move towards an endemic world? To answer these questions and more, join Sabre as it maps travel’s new normal.

Moderator: Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East Speaker: Frank Trampert, SVP & Global MD – Commercial, Sabre Hospitality Solutions 13:00 - 13:45 CATALYSTS FOR CHANGE: FOUR TECH TRENDS SHAPING HOSPITALITY Venturing into a post-pandemic marketplace, there is an imperative to recapture revenue and elevate the guest experience to meet new consumer demands. Achieving such goals requires a greater embrace of technology to rapidly offer high-demand products and services, improve operations, and make work simpler and more rewarding for short-handed staff. Join this session to learn about the four major trends shaping hospitality - and discover how technology can actually enhance the human touch to deliver exceptional service.

Moderator: Alex Alt, SVP and General Manager, Oracle Hospitality Speakers: Judith Cartwright, Founder & Managing Director, Black Coral Consulting; Christopher Hartley, CEO, Global Hotel Alliance; Willem Both, EVP of IT, Kerzner International FZE; Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts

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14:15 - 15:00 ENTER THE METAVERSE: TECHNOLOGIES AS A TOOL FOR ADVANCING TRAVEL SERVICES Technology has always been a driving force in setting how businesses and industries function. The travel and tourism industry is the first field that has embraced technological advancement, from the emergence of WEB 2.0 back in its days, questions and worries have risen on whether travel agencies are losing their presence in the world.

Now, with WEB 3.0, and technologies such as the blockchain, the metaverse, and artificial intelligence taking the spotlight of the world of tomorrow, we are here to utilise these technologies not as a replacement for agencies and service providers, but as a tool to further advance their role and services within the industry. This session is an introduction to the basics of metaverse, blockchain, and artificial intelligence, followed by a brand new interactive virtual tour of travel destinations, hotels, and attractions, demonstrating the capabilities of these technologies combined in reshaping the travel industry and preparing it to grasp the future.

Speakers: Omarei Abumadi, CEO, TBS/V Booking 15.30 - 16.00 HOSPITALITY 4.0: NOW MORE THAN EVER The year looks fairly promising for APAC-MEA region with borders opening up and restrictions being eased while travel patterns have become difficult to predict now more than ever. How

will technology help hoteliers the challenges while trying to engage, understand and convert their guests?

Speakes: Kamesh Shukla, Executive Vice President Commercial APAC & MEA, RateGain 16.15 - 17.00 HOW TO WORK WITH INFLUENCERS POST-COVID The pandemic changed influencer marketing for travel dramatically. Many travel influencers lost their incomes and changed careers. Those that remain have new concerns about promoting brands and destinations. We conducted a survey of influencers and industry stakeholders to map the new landscape. This presentation will include key takeaways from our research and recommendations for how to work most effectively with influencers post-COIVD. Moderator: Matt Gibson, CEO, UpThink Ltd. Speakers: Paul Johnson, Editor, A Luxury Travel Blog; Amanda PonzioMouttaki, Writer, MarocMama; Maria Khoriaty, Influencer Marketing Coordinator, Hashtag Media FZ LLC; Samantha Wood, Publisher, Event Organiser & Consultant, FooDiva 17:00 – 18:00 INFLUENCER NETWORKING EVENT Travel influencers can meet with the marketing teams from travel and tourism suppliers across the wide spectrum of exhibitors at ATM to explore ways to work together in the future.

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THURSDAY 12TH MAY 10.30 - 11.15 HOW IS DATA CHANGING AIRLINE RETAILING? Travel tech start-up Atlas is redefining what it means to be data-led. Moderated by industry authority Brian Staunton, serial travel entrepreneur Mary Li will share her insights on how to build a data-led organisation and why harnessing every parameter of travel data is the future of travel technology.

They’ll be joined by a panel of experts providing agency, airline and technology

perspectives to help you better understand the practicalities of data infrastructure and customised analysis, and the skills and experience we can take from other industries and apply to travel.

We’ll get under the hood of what it means for you and your customers to be dataled, the alignment of in-house technical and commercial capabilities, and what skills next generation executives will need to hone to remain relevant and compete.

Moderator:Brian Staunton, Chief Commercial Officer, Atlas

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Speakers: Ashish Kumar, Director Commercial, Flights Booking, Wego Middle East; Mary Li, CEO, The Atlas Pte. Ltd. 11:45 - 12:30 EMBEDDED INSURANCE AND THE CUSTOMER EXPERIENCE: HOW CONVENIENCE IS CHANGING THE TRAVEL INDUSTRY Speakers: Peter Smith, VP, Strategic Partnerships – Travel, Cover Genius; Sriram Jayanthi, Product Manager,

Merchandising, Omio Travel GmbH 13:00 - 13:45 PAYMENT SOLUTIONS FOR WORLDCLASS GUEST EXPERIENCES Attend this session to learn more about how HyperPay is helping leading hospitality brands to automate internal daily operations and deliver highquality services to guests with the power of Online Payment Solutions.

Speaker: Aziz Khan, Director of Payment Solution, HyperPay

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Feature - Hospitality

Building resilience

Leading industry figureheads highlight the hospitality landscape in the Middle East and discuss their vision for the future of the industry

According to a recent report by hotel market intelligence and global benchmarking company STR, the development of new hotels is on the rise in the Middle East, with prime tourist destinations such as the UAE, Saudi Arabia, Qatar and Oman leading the way. Despite the pandemic headwinds that the global hospitality industry has had to contend with, the future of the hotel industry in the region looks bright.

In fact, for many travel and tourism businesses, the pandemic served as an opportunity to build back better.

“While the pandemic has transformed the hospitality industry, it has also made us quicker to adapt to changes and become more resilient in the face of unprecedented times,” said Mark Kirby, Head of Hospitality, Emaar Hospitality Group.

“Our region was one of the first to revive the tourism industry and this was a result of the efficient response from the government while the hotel

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industry has been outstanding in redesigning guest experiences to incorporate factors like safety, wellness, sustainability and digitisation.”

Now, with travel restrictions and COVID-19 regulations continuing to ease at a rapid pace across the globe, Kirby added that the “reopening of travel and tourism around the world has accelerated the revival of the hospitality industry” with the Middle East paving the path to recovery.

THE ROAD TO RECOVERY “The pandemic has drastically impacted the world’s economies and changed consumer habits significantly. Since 2021, however, the hospitality sector in this region has been recovering quickly and, today, more than ever, is thriving,” said Guy Hutchinson, President & CEO, Rotana.

“The growth has been supported by an increasing number of key international feeder markets reopening their borders and rolling out effective COVID-19

vaccination programmes. In particular, the impact of Expo has had a very substantial effect on recovery in the UAE, especially for the hospitality industry.”

During the mega event’s six-month run, Expo 2020 Dubai welcomed more than 24 million local, regional and international visitors, highlighting that global events can safely and efficiently take place even amid a pandemic.

Hutchinson added: “Expo came at the perfect time, when demand for a return to international travel peaked and the UAE was already successfully established as a safe, COVID-protected and wellmanaged travel destination.” But the impact has been lasting as Hutchinson believes that the global exhibition also contributed to a greater level of awareness for the emirate of Dubai.

“As we continue on the road to recovery, hotel performance remains extremely positive and we can be very optimistic for the future of the industry in the UAE and the wider region.”

Echoing the sentiment, Kirby pointed out that with the Middle East set to host more global events in 2022 and beyond, “it will continue to attract tourism in the region which will further grow our industry.”

LOOKING AHEAD “2022 is a promising year for the hospitality industry with hotels’ outlook remaining positive across the GCC,” said Tim Cordon, Area Senior Vice President, Middle East and Africa.

“After two incredibly hard years on people and companies around the globe, there is an overwhelming need to travel again, and the Middle East remains a very attractive destination as the host of leading global exhibitions and events.”

Cordon also pointed out that as countries are relaxing their restrictions, Saudi Arabia, the UAE and Qatar are anticipating an influx of tourists.

“More specifically, this year will welcome the highly anticipated FIFA

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Hospitality - Feature

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Hutchinson commented: “Flexibility is also an important factor for consumers when arranging travel plans, as global travel rules continue to be updated.

Guests are looking for hotels to be flexible with check-in and check-out times, updated cancellation policies, free cancellations against local and international restrictions as well as upgrades that allow guests to have a better room to be able to work from and have more space. As travel starts to pick up, companies that adjust to cater for this level of flexibility will lead recovery.”

Kirby added: “We have also seen a rise in wellness initiatives in the industry as guests now opt for wellness experiences close to home – this has also resulted in an increase in domestic travel.

“All these changes combined seem to have a long-term impact on the hospitality sector and the industry is working towards meeting customer requirements with the most efficient and innovative solutions.

“Clearly, the hospitality industry has come back with new strategies and practices that are more customerdriven in terms of experiences and safety, and this will shape the sector’s landscape in years to come.”

Spotlighting the landscape of the hospitality sector in the Middle East, ATM will host two sessions on the Global Stage today, discussing key trends shaping the future of the industry.

Hotel development is on the rise in the region, with the UAE, Saudi Arabia, Qatar and Oman leading the way World Cup™ in Doha,” he added. And while the event will boost hotel demand in Qatar, the transit hubs in Dubai and Abu Dhabi are also likely to see an influx in visitor numbers around the event.

He further explained: “Increased tourism activations in Jeddah and Riyadh look promising and the pilgrimage season in Makkah and Madinah will further bolster tourism across the region. The Middle East, therefore, continues to be a leading market for us as we plan to reach 100 hotels in the region by 2026, with new developments across all segments.”

Despite the challenges, there are a number of factors coming together at the same time which bode well for the hospitality industry in the Middle East.

TRENDS TAKING SHAPE While recovery has been rapid in the region, it has certainly not been easy, considering the nature of the pandemic –with sudden alterations in travel restrictions as a result of

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surges – and, above all, the everevolving nature of the consumer.

As Cordon explained: “Safety continues to be a priority for everyone and we can all accept that travellers worldwide will continue to be much more cautious.”

That is why hotels around the world are working hard to regain customer trust and tailor experiences to make them feel safer while travelling during a global pandemic. With an increase in hotel staff vaccination drives, regular sanitisation of guest rooms and public areas as well as contactless operations for safer experiences, hotels are welcoming guests in larger numbers.

But the changing world has also seen other traveller habits arise. Highlighting the rising number of ‘workations’, Cordon said: “Another global trend we’ve witnessed is the hybrid solutions offering, especially with remote working becoming the new norm, which we believe will remain a key factor for many business travellers across the globe.”

09/05/2022 7:55 PM

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Feature - Business Travel

Business as usual?

The business travel sector has been navigating through challenges brought about by the pandemic. As the sector learns to adapt, it is poised for recovery

Virtual meetings have fundamentally altered the way people do business.

Although the ability to connect with each other virtually across the globe in a matter of minutes meant that businesses in the COVID-19 age could operate with some relief, this resulted in the corporate travel sector taking a severe hit. Even with restrictions lifting globally, companies are still expected to keep a tight rein on their budgets, further shadowing business trips in the coming months.

Yet, there are a few positive indications that signal the return of business travel.

Spotlighting the future of the industry, ATM 2022 will host two sessions organised by the Global Business Travel Association (GBTA) today, offering insights into the nature of business travel. Ahead of the session, we spoke to Catherine Logan, Regional Vice President – EMEA, GBTA, and Chris Pouney, Associate, GoldSpring Consulting, who highlight what attendees can expect.

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POSITIVE FORECASTS According to the GBTA Business Travel Index – the BTI™ Outlook – global business travel is forecast to have made a full recovery by 2024. The report, which provides a detailed analysis of business travel in 2021, with projections for 2022 and beyond, including post-COVID-19 recovery forecasts, states that the year is likely to end at US$1.48 trillion, just above the 2019 pre-pandemic spend of US$1.4 trillion.

“Global business travel activity has begun its rebound from the sharp downturn brought about by the COVID19 pandemic,” said Catherine Logan.

After declining 53.8 percent in 2020 to US$661 billion, global expenditures are expected to have rebounded 14 percent in 2021 to US$754 billion.

The report further states that despite recovery setbacks in 2021, a year-over-year surge of 38 percent is expected in 2022 as recovery and

With corporate travel now showing green shoots, travel industry businesses are strategising to balance their operations to accommodate for this gradual recovery process

pent-up demand kicks into a higher gear, bringing global business travel spending back to over US$1 trillion.

Recovery will continue into 2023, with global spending rising 23 percent year-over-year as even more international and group travel comes back on track.

In 2025, global business travel growth is forecast to slow to 4.3 percent – just below the 10-year average growth rate of 5.1 percent coming into 2020 – ending the year at a forecasted US$1.5 trillion.

Logan explained: “There are many positive indications that business travel is returning, especially over the last couple of months as global travel restrictions have loosened. Business travel bookings continue to build momentum with month-on-month increases, while businesses report an increase in employees’ willingness to travel and to blend business travel with leisure time.

“On average, travel buyers say that their company’s business travel

09/05/2022 7:56 PM

Business Travel - Feature

- Sustainable choices “What was once just recycling in the office has accelerated rapidly over the last two years. Sustainability is now a firm fixture on the corporate agenda, contributing to company objectives and it is at the core of every corporate business plan and responsible travel policy. As business travel returns, there is a much greater appreciation of its impact on the environment. There is an urgency towards carbon neutrality and the need to make responsible choices that weigh up the ROI of a business meeting with the cost, time and environmental impact.”

- Self-service “The pandemic has accelerated the desire to DIY everything – all in the name of efficient and contactless travel and hospitality. DIY personalisation helps a traveller’s preferences become first choices, from the way we check in, often aided by biometrics, to the way we interact with customer services.”

bookings are at 33 percent of their pre-pandemic level, while travel suppliers report their business travel bookings are back to 42 percent compared to pre-pandemic levels.”

According to a recent survey of GBTA members, it was revealed that three in four (78 percent) supplier and travel management company professionals currently feel optimistic about the business travel industry’s path to recovery, up from 54 percent who reported being optimistic in the January poll.

Now that more business travel is permitted, the percentage of respondents who reported that non-essential domestic business travel is sometimes or usually allowed increased to 73 percent in February, compared to 66 percent in January. In addition, four in five (82 percent) poll respondents felt that their employees were “willing” or “very willing” to travel for business in the current environment, compared to 64 percent in the January poll.

NEW TRENDS While things are definitely looking up for the sector, there are several new trends that have begun to impact the industry as a result of the pandemic.

Logan explained: “During the pandemic, the way in which we live, work, travel and think about how we treat our planet and people has changed irreversibly; new trends have emerged creating new opportunities.” She further identified five key trends that have taken shape in the sphere of business travel:

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- New opportunities for business travel “The pandemic has redefined business travel as we once knew it. Travel for business could now include ‘travel for work’ as remote and hybrid working models become the norm and corporates look for ways to bring dispersed teams together. This new way of living and working brings opportunities for business travel.

“Commuting for many is now a ‘new kind of business trip’ as digital nomad lifestyles have become a perk some workers seek. A ‘return to base’ is a necessity for collaboration, team planning and instilling a company culture. There is certainly a direct correlation between a return to the office and a return to business travel, but the rules have changed.”

- Digitisation “Remote working has fuelled digital innovation and it continues to accelerate within the end-to-end business travel experience – booking, travel, expense, payments and reconciliation. Mobile device proliferation is part of this trend while numerous apps and AI advancements enable everything, from pricing to booking and servicing automation options, to increase accuracy and, of course, speed to resolution.”

ADAPTING TO A CHANGE “The pandemic brought a seismic shift in the way companies and individuals feel about travel, both for leisure and business,” said Chris Pouney.

“Companies have disappeared, some

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have merged and infrastructure has been removed and right-sized. Also, it has been proved that companies can survive to a point without most travel while life can exist on Microsoft Teams and Zoom. Although, it is well researched that humans require interaction, and growing international partnerships requires the kind of interaction that only jumping on a plane will achieve.”

Pouney stated that while some will be comfortable travelling less, others are desperate to get on a plane again and restart relationships that have stalled for the last two years.

With corporate travel now showing green shoots, travel industry businesses are strategising to balance their operations to accommodate for this gradual recovery process.

Citing an example from the aviation industry, Pouney said: “From retiring older aircraft in fleets to enhancing, expanding or, in some cases, simply introducing premium economy cabins, airlines have readied themselves for the changing needs of travellers, particularly those travelling on business.”

He added: “Travel management companies have needed to enhance their offering, ensuring that their business model can cope with vast and unexpected reductions in transactions, plus realign their service to help support companies with a myriad of administrative tasks that post-COVID-19 travel requires.

“Business travel will change – travellers will likely travel less, but travel more meaningfully. They might choose to stay in the destination for longer periods; transient individual business meetings will likely reduce, but exhibitions, events and conventions, which bring the opportunity to meet multiple people in one go, will flourish.”

- People first “The pandemic put the duty of care at the forefront of any employee policy.

The health, safety and wellness of all employees, especially travellers, matters now more than ever. Corporates recognise the need for diversity, equity and inclusion in the workplace when employees are travelling, attending meetings or handling travel arrangements,” explained Logan.

“Travel policy and procedures have changed from a focus on productivity and savings in 2019 to a focus on minimising risk. Special health considerations of travellers – and their families by extension – have now become part of the consideration of the human logistics ecosystem.”

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Destinations

Qatar

Qatar Tourism / ME1210

The Torch, Doha

With Qatar hosting the World Cup this year, 17 million ticket requests have already been made, according to FIFA

As the FIFA World Cup Qatar 2022™ soon approaches, Qatar has been making huge changes to the country, which in turn, have brought an array of new hotels, activities and sights for visitors to experience. Tourists are spoilt for choice, with a range of attractions to explore, from museums, galleries, markets and desert safaris to the UNESCO-listed Al Zubarah Fort.

Doha, the country’s capital, has also positioned itself as the cultural capital.

In addition to being home to some of the world’s best sporting facilities, it also houses international universities and one of the world’s best airports.

The Katara Cultural District, Souq Waqif and the Museum of Islamic Art are just a few of the city’s showcases reflecting the investments being made to boost the arts and culture scene.

The world’s first sustainable downtown regeneration project, Msheireb Downtown Doha, revived the city’s old commercial district and transformed it into a unique attraction, home to retail and dining destinations, entertainment venues and hotels.

From kayaking through one of the country’s protected mangrove regions to scuba diving along its coast, outdoor

lovers can enjoy water-based activities or immerse in the country’s natural desert terrain, where the likes of camel riding and jeep safaris allow visitors to escape to the other-worldly natural paradise.

Some of the world’s most luxurious hospitality brands, all calling Doha home, are set to open this year. The destination has been rising in recent

years, even though the country has been amongst the most strict nations in the Gulf for closing borders.

Qatar welcomed 2.136 million visitors in 2019, representing an increase of 17 percent compared to the same period in 2018, and this year with the World Cup, those will soar, with 17 million ticket requests already made according to FIFA.

FIFA World Cup Qatar 2022™

South Korea

Korea National Tourism Organization / AS2050

South Korea was one of the first countries to be hit by the pandemic in 2020 and became a role model for its mass testing and aggressive contact tracing measures, which helped keep infection rates low.

According to Statista, in 2021, South Korea received approximately 967,000 inbound visitors, an overall growth since 2000. However, due to the pandemic, the number of visitors to South Korea initially fell by more than 85 percent,

before falling by a further 62 percent in 2021. Chinese visitors account for almost half of the incoming market.

South Korea perfectly balances the timeless traditions of Asia with fast-moving advancements in the world of technology. The capital city, Seoul, is a bustling metropolis, where visitors can shop for the newest technological marvels and the latest designer labels before stopping off

South Korea balances the timeless traditions of Asia with fast-moving advancements in the world of technology Cheomseongdae Observatory

Seoul

at one of the city’s popular local restaurants or heading to a sky lounge to see the glittering city from above.

Outside the capital, visitors have the chance to escape Seoul’s high rises to discover a host of stunning landscapes.

Jeju Island has numerous beaches, perfect for the summer, as well as snowcapped mountains for the cold winters.

The cherry blossom season can also rival that of Japan’s, while those seeking to explore the country’s history can head to one of the many temples or palaces.

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The World Heritage-listed Changdeokgung is a must-visit for its striking setting while the changing of the guard ceremonies at Gyeongbokgung is another attraction not to be missed.

The nation is also home to Cheomseongdae Observatory, the world’s first astronomical laboratory, built during the seventh century.

South Korea’s compact size and superb transport infrastructure make it easy to travel throughout the country, giving visitors plenty to explore.

09/05/2022 7:59 PM

Destinations

27

Greece

Greek National Tourism Organisation / EU1450

Parthenon, Athens

Steeped in history, alive with culture and boasting an endless coastline, there are few other countries in the world that offer such a plethora of stunning attractions. From the Acropolis of Athens to the cobbled Byzantine footpaths and sun-kissed beaches to paradisiacal islands, there is so much for visitors to explore in Greece.

The country’s capital, Athens, is the ideal destination for those wanting to embrace Greece’s rich culture. Home to historic remnants that date back thousands of years, such as the Temple of Poseidon and the magnificent Acropolis, the city also has excellent beaches and an array of restaurants serving Greek cuisine.

Island hopping is a great way to explore all that the country has to offer, with Crete one of the most popular, thanks to its vibrant villages, ancient treasures and splendid beaches.

With so much to offer, it is little wonder that the ancient country has grown in popularity and is often the destination of choice among travellers the world over.

Greece is expecting a high number of visitors this year, with officials predicting that revenues will reach 80 percent of 2019 levels, which was a record year

From the Acropolis of Athens to the cobbled Byzantine footpaths and sun-kissed beaches to paradisiacal islands, there is so much for visitors to explore in Greece for the country before the pandemic brought international travel to a halt.

As one of southern Europe’s most popular summer tourism destinations, Greece attracted more than 33 million international visitors in 2019, most of them from Britain and Germany. The industry accounts for about a fifth of the economy and employs one in five people.

Ahead of the 2022 summer season, Greece has lifted all COVID-19 restrictions for foreign and domestic flights. To fly in or out of the country, travellers were previously required to show either a vaccination certificate, a certificate saying they had recovered from coronavirus or a negative test.

While, from May 1, passengers and crew will need only to wear a face mask, as per the country’s civil aviation authority.

Egypt

Egyptian Tourism Promotion Board / AF5200

Home to some of the world’s most ancient and fascinating sites, Egypt has always been a popular destination due to its history, culture, natural beauty and architectural wonders. It is a place etched in most people’s hearts from childhood, with images of Cairo’s Pyramids of Giza and the Great Sphinx some of the first things to learn in the history of the world.

Visitor numbers reached around 13 million in 2019, dropping to less than four million in 2020 but predictions for 2022 from the UNWTO sit at around seven to eight million.

Cairo is also home to the Egyptian Museum – a treasure trove of antiquities.

The city’s medieval quarters, with its narrow, winding alleyways and vibrant souks, have also made it a standalone destination. But the country has so much more beyond its capital.

At the crossroads of north-eastern Africa and the Middle East, Egypt is a melting pot of religions and empires, with remnants of ancient cultures still very much alive today. Remote desert monasteries, medieval Islamic architecture and Roman trading

The Theban Necropolis, Al Aqaleta

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At the crossroads of north-eastern Africa and the Middle East, Egypt is a melting pot of religions and empires, with remnants of ancient cultures still very much alive today outposts still bear testimony to life as it once was in the unforgiving desert.

Visitors can hop on and off a Nile cruise and visit the likes of waterside temples, cross Lake Nasser to witness the wondrous Ramses II masterpiece at Abu Simbel or travel to the southern city of Luxor in search of the tomb of Tutankhamun.

Luxor is also home to some of the world’s most loved pharaonic tombs and temples, including the unforgettable Valley of the Kings, where Tutankhamun’s tomb was unearthed, and the hieroglyph-lined Karnak Temple.

The country’s Red Sea resorts offer some of the world’s most spectacular beaches and scuba diving, and with flights resumed from most countries, business is back on track.

With the backdrop of the Sinai mountains, resorts such as SharmEl-Sheikh have been a diving haven for years. A stunning escape with all the charm of the East, the coastal

destination offers some of the most luxurious hotels in the country.

Still rising is Marsa Alam, which, since the opening of its international airport in 2001, is hot on the heels of its more established rival. However, for adventure travellers or those on a low budget, an array of quaint beachside camps made of palm frond huts offer a unique way to explore the magnificent coral-reef lined coast.

Egypt truly offers tours for all kinds of travellers, but one thing that will penetrate them all is the fascinating history of this ancient country. Aswan’s Philae temples and the unfinished Obelisk are just some of the wonders waiting to be discovered, while Hurghada’s white sands and crystal clear waters are a world away from the hustle and bustle of city life.

Siwa Oasis is a paradisiacal island full of mineral springs, salt lakes and endless olive and palm groves, while in its main town, Shali, ruins of the Shali Fortress dominate the city centre.

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Destinations

Japan

Japan National Tourism Organization / AS2130

One of Asia’s favourite destinations, Japan has been one of the stricter countries to keep borders closed during the pandemic. Until now, only students and business travellers were allowed to enter.

In 2019, before the global pandemic, an estimated 63 million people travelled to and within Japan to view the famed cherry blooms, spending about U$2.7 billion in the process, according to research from Kansai University.

From the hot springs to volcanoes, magical untouched beaches and rugged mountains of Kyushu, the country is

a natural wonder, not to mention its famed gastronomy and unique culture.

It is the country’s diversity which continues to attract visitors. Okinawa offers a distinct island culture born of the subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings, while in Hokkaido, Japan’s great white north offers wild, white winters and bountiful summers.

It has become a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush with activities including bungee jumping, snowboarding and canyoning.

Tatebayashi

Itsukushima Shrine

The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara. Meanwhile, the bright lights and sensory overload of central Tokyo stand out against the slower pace of the UNESCO World Heritage city of Nikko, a beautifully preserved site allowing visitors to disappear into the country’s past.

From the hot springs to volcanoes, untouched beaches and mountains of Kyushu, the country is a natural wonder, not to mention its famed gastronomy and culture

Georgia

Georgian National Tourism Administration / EU1660

Kutaisi Square

Ananuri Fortress Complex

Tbilisi offers a mix of historical and cutting-edge modern architecture This magical Caucasus destination has been a hidden gem slowly emerging from the shadows in recent years.

Pre-pandemic times saw greater connectivity, bringing people from around Europe and the Middle East to enjoy the melting pot of history, culture, nature and gastronomy in one of the world’s oldest civilisations.

Most tourists come from neighbouring countries, with easy

land access from Russia and Turkey, but with so much to offer, it’s an appealing destination that’s only a three-hour flight from the UAE. Flydubai launched direct flights to Tbilisi from Dubai 10 years ago and the route has become one of its most popular, with the airline now offering three flights a day. Despite the pandemic, Flydubai carried nearly 60,000 passengers between the destinations over 2020

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and 2021. Air Arabia also launched a direct route from Sharjah in 2014 and also from Abu Dhabi last June.

According to data from the UNWTO, the tourism balance over GDP in Georgia was at 13.7 percent in 2019, so the industry is critical for the country’s post-pandemic recovery.

Part of the Silk Road, it has remained rooted in its indigenous culture in spite of centuries of occupation from empires

throughout history, from the Arab to the Russian. Tbilisi consists of an intriguing mix of historical and cutting-edge modern architecture, from the glass-andsteel Bridge of Peace to the austere and dilapidated tower blocks that hark back to the Soviet era. From the Mongol to the Soviet, numerous empires have left their mark on the Georgian capital, which sits on the meandering Mtkvari River.

This ‘Tuscany of the East’, which shares the same latitude as Rome and Barcelona, is a gastronome’s paradise. Everything is fresh and local, with every salad bursting with flavour and each cheese a rival to anything found in Europe. Out of economic necessity, farmers still use old-fashioned agricultural techniques, meaning small-scale production by hand, so everything is organic in its truest sense.

Eating out is incredibly affordable and it’s rare to see anything other than Georgian restaurants, which adds a refreshing touch of authenticity.

The capital city is untainted by fast food and coffee chains overtaking other parts of the world.

Road trips across the country are popular with intrepid travellers seeking to explore everything Georgia has to offer.

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Destinations

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Belgium Visit Brussels / EU1424

Famed for fine chocolate, Belgium sits in the heart of Europe, well connected by air, rail and land. Whether for a weekend break or a longer trip, business or leisure, Belgium has a lot to offer tourists. For those who enjoy walking, sports and the outdoors, the Ardennes, the green heart of Belgium, is the place to go. For the coastal beauty or cycling, the long stretch of sandy beaches is the ideal destination.

performances and concerts offer visitors the chance to soak up the local culture.

Business travel remains critical, with Antwerp the world’s diamond capital. Outside the city, there are many more places to see, including the unmissable medieval city of Bruges, which offers a slower, more quaint destination for visitors from abroad, where the heritage and culture of Belgium is perhaps best displayed.

Antwerp

Whether for a weekend break or a longer trip, business or leisure, Belgium has a lot to offer In 2020, Belgium attracted just over one million tourists, a significant drop from pre-pandemic levels, which had seen an uptake in hotel occupancy and arrivals between 2017 and 2019. France, Spain, Germany, the USA and the UK were the main source markets. Visit Brussels reported 4.12 million arrivals in 2019 but the country is hopeful that things are on the up as the skies reopen.

The capital city is a trading hub as well as an arts centre. In areas such as Brussels’ Rue des Bouchers, a wide range of museums and galleries as well as live

Antwerp Central Station

Mauritius

Mauritius Tourism Promotion Authority / AS2460

A boutique destination, Mauritius prides itself on keeping visitor numbers low, not embracing mass tourism and instead, prioritising the country’s natural environment and ecosystem at the core of its policies.

The number of inbound tourists stood at 1.4 million in 2019. Until the last quarter of 2021, the borders remained closed to protect its residents from the pandemic’s devastation. In

the 50 days that followed, 100,000 tourists arrived in the country, showing people’s eagerness to return to the breathtakingly beautiful tropical island.

In addition to its array of outdoor adventures and sports, from golf to scuba diving, or its romantic endless white sandy beaches, the country is rich in culture and biodiversity. Thick greenery is found on the island, which is also home to waterfalls, volcanoes and

mountains. It is a land where every natural landscape is as memorable as the last.

The caves of Pont Bon Dieu are home to a whole colony of swifts and other animals. Over in the west, the Black River Gorges National Park is perfect for family hikes, with marked trails and an information centre to learn more about the flora and fauna of the region.

Other forests, such as the Bras D’Eau National Park in the east and

Le Morne Brabant

The country is rich in biodiversity, a land where every natural landscape is as memorable as the last

Resort in Le Morne

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Plaine Sophie in the centre, are also accessible. While Ebony Forest in Chamarel is home to one of the country’s most beautiful waterfalls.

A crossroads of cultures after centuries of settlement, from Chinese to Dutch, Portuguese to African and Arab, food in Mauritius is as speckled as its past. Whether visitors are looking for fine dining or street food, gastronomy in Mauritius is a journey of its own, reflecting the island’s diverse history.

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Vox Pops

What the exhibitors say...

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JERRY INZERILLO Group CEO

NEERAJ SETH Director of Marketing Communications & Public Relations

SIMON CASSON President, Hotel Operations – Europe, Middle East and Africa

QATAR TOURISM & QATAR AIRWAYS “As the global tourism and travel industry works towards its recovery, we look forward to reconnecting with our peers and forging new partnerships at the region’s largest travel trade event. Qatar Tourism works to empower its private and public sector stakeholders, attract investment, increase employment opportunities and deliver exceptional experiences rooted in service excellence and cultural authenticity.

The journey to our destination may be new to some, but you are sure to experience a world beyond in Qatar.”

DIRIYAH GATE DEVELOPMENT AUTHORITY “Arabian Travel Market is a wonderful opportunity to share Diriyah’s rich tourism and cultural offering with the industry. This year, we are excited to showcase significant progress, including adding world-class hospitality brands to our luxury portfolio and highlight the plans to be unveiled in 2022 on this flagship giga-project - the jewel of Saudi Arabia’s transformation under Vision 2030. Diriyah is one of the great gathering places - a future gem with sustainability, culture and heritage at its heart.”

KANDIMA MALDIVES “The comeback of ATM is an opportunity to showcase the rapid digital transformation occurring in the market, affecting each and every step of the travelling experience from an end-toend approach. It is a great pleasure to once again position Kandima Maldives under a regional spotlight and expand our ambitious digital strategy as we seek to push the boundaries of tourism 4.0, all for heightened customer journeys, including mapping their decision making process through carefully curated digital marketing and PR conversations.”

FOUR SEASONS HOTELS AND RESORTS “I’m excited to reconnect with industry colleagues, both new and familiar, and celebrate the strength, resiliency and bright future of travel and hospitality at Arabian Travel Market, taking place this year from May 9 to 12 at Dubai World Trade Centre. Most importantly, I look forward to sharing news of all that is to come for Four Seasons Hotels and Resorts in the region. In the pipeline are new project openings and enhancements, upcoming stops aboard the Four Seasons Private Jet and so much more.”

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NAMRATHA ROSE Manager - Marketing & Trade Relations – GCC & Iran

ATMOSPHERE HOTELS & RESORTS “This year’s ATM is more about calling the world back to travel as they did pre-pandemic, but with a little more responsibility. We have decided to run our own booth – right next to the official Maldivian booth – to showcase our resorts and demonstrate the strong interest we have held in the region since we entered the market commercially only three years ago. ATM is a cornerstone of our marketing strategies for the region and the pan-Arab market, with more and more participants from Europe and India.”

THE ASCOTT LIMITED – MIDDLE EAST, AFRICA, TURKEY AND INDIA “ATM is the region’s most promising platform that showcases the strength, versatility and optimism of the hospitality industry in the region, and we are honoured to be part of it. Voted, on a global level, as the leading international ‘Serviced Apartments Brand’, we believe that our participation in an event of this regional calibre further cements the promise of our company’s growth together with our stakeholders, patrons, partners, guests and staff.”

HOSPITALITY MANAGEMENT HOLDING (HMH) “‘ATM represents a great opportunity to strengthen our partnership network to power our five-year growth plans. As the largest operator in the dry sector within the MENA region, we offer worldclass solutions through five distinct yet complementary hotel brands. We are very excited to launch our newest addition to industry partners this year; ECOS Hotels is a contemporary, millennial lifestyle brand, popular with today’s travellers and with fantastic market potential.”

TOURISM DIVISION OF SPAIN IN ABU DHABI “Being the region’s leading travel and tourism fair, ATM is an integral event for all those in this sector to connect and establish new relationships and also re-establish existing connections. People are eager to know what’s trending, the latest updates and nothing gives more assurance than personal meetings.

We have around 30 Spanish partners exhibiting this year, ranging from regional tourism boards, DMCs, hotels and more to showcase their latest offerings in Spain.”

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09/05/2022 7:53 PM

CARBON NEUTRAL Join our journey towards a greener future. At Radisson Meetings, we automatically offset the carbon footprint of every meeting and event taking place at any of our hotels in Europe, Middle East and Africa – at no cost to you.

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