Rule breaker Renowned for creating truly unique timepieces, MB&F founder Maximilian Büsser has never been afraid to go against the grain
Working as a senior manager at Jaeger-LeCoultre and then as CEO at Harry Winston, Maximilian Büsser had always conformed to the rules of corporate watchmaking. Then, after 15 years at these famous brands, he decided to break free of the chains and start his own avant-garde boutique watch brand called MB&F (Maximilian Büsser & Friends). In the 14 years since that decision, MB&F has established itself as one of the most innovative watch
brands in the world. Each timepiece is unique, with Büsser seeing his creations as mechanical works of art. The newest production, the Legacy Machine FlyingT, was unveiled recently at Baselworld to critical acclaim. We met with Büsser at The MB&F M.A.D. Gallery in Dubai to learn more about his creative approach to watchmaking, discover why its important to embrace the digital age and find out why events such as Baselworld and SIHH remain hugely important.
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