Casebook_2021_IIM Shillong

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Business Model Canvas It is basically a template to understand the business model of the firm.

Key Partners

• What are the key partners that motivates them and supports them in their business • Who are our key suppliers • What are the materials we are acquiring from them

Key Activities

• What are the activities you do everyday to run the organization

Value Propositions

• What are the product and services offered by the company

Key Resources

• What are the customer segments which are targeted for our product and services

• What are the channels through which we are communicating with the customers

Revenue Streams

• What is the cost structure of the company: is it fixed or variable? • What are the major cost consuming activities which are resources

ConQuest, IIM Shillong

• How does this show up and how do they maintain relationships

Customer Segments

Channels

• What are the key resources consumed for the product, manufacturing and daily operations of the company

Cost Structure

Customer Relationship

• Major and minor products and services through which firm is earning revenues

2021-22

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