LITA LEDESMA Graphic Design Portfolio 2013
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LITA LEDESMA Graphic Design Portfolio 2013
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CONTENTS 4 Type + Print 32 Animation 42 Web 56 Branding 68 Mixed Media
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Type + PRINT
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RADIOHEAD POSTER Class: Typography I Instructor: Ramona Hutko This project was inspired by the posters one often sees plastered all over city streets, which are frequently layered one on top of the other. To get this effect I printed, crumpled, photocopied, tore and then scanned the outermost layer of this collage, utilizing the natural shadows from the scanning process to give it a more three-dimensional effect.
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TYPOGRAPHY TIMELINE Class: Typography II Instructor: Francheska Guerrero This book discusses the similarities between two pivotal points in typographic history: the industrial and technological revolutions.
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SKELETON KEY POSTER I Class: Typography II Instructor: Francheska Guerrero In this final design I created a collage of keys forming a spiral tunnel into a mysterious vortex, playing off the sense of mystery that accompanies this intriguing object.
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SKELETON KEY POSTER II Class: Typography II Instructor: Francheska Guerrero In this final design I created a collage of keys forming a skeleton, thus playing with the name of the object.
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SKELETON KEY PROCESS BOOK Class: Typography II Instructor: Francheska Guerrero This eighty-page book shows the process for the object project, from initial research to idea generation to poster comps.
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digitalDIGITAL Class: Typography III Instructor: Francheska Guerrero This book compares the typographers Pablo Media and Zuzana Licko, focusing on their differing approaches to typeface design.
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HEROES POSTER I Class: Typography III Instructor: Francheska Guerrero This poster project pairs the lyrics from the song “Heroes� by David Bowie with imagery and type design. In this design direction I used a literal approach with my imagery, riffing on the iconic Superman figure.
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HEROES POSTER II Class: Typography III Instructor: Francheska Guerrero In this design direction I took an ironic approach, using imagery that is counter-intuitive to the message in the song.
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HEROES PROCESS BOOK Class: Typography III Instructor: Francheska Guerrero In earlier investigations I created papercraft dioramas with letterforms. Pictured at left is one of the photographs from this exploration, which became my final process book cover. At right is an early poster exploration. On the following two pages examples of early type studies are shown.
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URBEX Class: Typography IV Instructor: Francheska Guerrero This expressive typeface design is modeled after the letterforms of Helvetica, a ubiquitous font in the signage of city streets. Named after the term “urban exploration,� this typeface is a deconstructed, decayed expression of the entropy that one sees in buildings and in exterior signage in urban areas.
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NO RESERVATIONS REQUIRED Class: Sophomore Studio I Instructor: Robert McVearry This magazine layout project focuses on vintage motel signage. I incorporated my own photography and wrote the article as well.
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animation
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ROSMARIE TISSI ANIMATION Class: History of Graphic Design Instructor: Ramona Hutko For this project I recreated the posters of Swiss designer, Rosmarie Tissi, which I then brought into After Effects and animated them in a dynamic, energetic style.
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SELF PROMO ANIMATION Class: After Effects I Instructor: Matt Guastaferro For this animation project I recreated the look of early video games, namely RPGs and text adventures. Using my own illustrations, the narrative brings the viewer through a brief game simulation with a humorous twist.
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IMAGINARIUM REIMAGINED Class: Typography III Instructor: Francheska Guerrero For this animation project I recreated the opening titles for the “Imaginarium of Doctor Parnassus”, utilizing objects that are associated with the characters in the film.
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WHODUNIT Class: After Effects II Instructor: Matt Guastaferro This animated short portrays the testimony of a suspect in a murder mystery in a classic whodunit story.
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web
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CLOCKWORK Class: Design for Mobile Device Instructor: David Ramos This publication was designed using the Adobe Digital Publishing Suite. It features interactive elements such as animations, links to other content, and streaming video.
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SOUNDTREK Class: Design for Mobile Devices Instructor: David Ramos This mobile app creates unique music based on your enviroment, using built-in features of the iPhone such as GPS and gyroscope.
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PASS THE HAT FOR THE ROCKAWAYS Class: Design for Mobile Devices Instructor: David Ramos This Hurricane Sandy fundraiser site used a web site design focused on scalability for mobile devices.
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THE ALIENS Class: Interactive Web I Instructor: John Carmody For this CSS web design project I used my own photography to illustrate a poem by Charles Bukowski.
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WEB REDESIGN PROJECT Class: Design Studio I Instructor: Robert McVearry For this project I redesigned the web site for the Huntington Beach International Surfing Museum, featuring a modular image grid.
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FLASH WEBSITE Class: Intro to Flash Instructor: John Carmody For this project I designed an interactive website for a fictitious time travel site using Flash Catalyst. This site featured animated` interactive elements.
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BRANDING
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SCIENCE CLUB Class: Sophomore Studio II Instructor: Nathan Hill This identity design project involved redesigning an existing brand and creating a collateral package for the client, including stationery, merchandise, a web site, and animated web banner ads.
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BEST QUALITY ART COMPANY Class: Senior Studio I & II Instructor: Antonio Alcalรก For my senior thesis project, I designed an entire identity and collateral package for a company I conceived. This homage to mid-century advertising featured product and package design (novelty eraser and specialty magnifying glass), an advertisement poster, functioning website, and mail order materials.
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BRANDING CAMPAIGN Class: Design Sophomore Studio III Instructor: John Carmody In this project I redesigned the identity for a non-profit organization devoted to preserving architectural landmarks. I designed an array of materials including an app, web site, direct mail materials and informational kiosks.
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BRANDING CAMPAIGN Class: Design Studio IV Instructors: John Carmody & Sam Shelton This team project involved developing a campaign concept for increasing voter participation among Hispanic Americans. Our team designed the identity and collateral for the campaign. This project included two PSAs which I developed and animated.
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EXHIBITION DESIGN Class: Design Lab Instructor: Maria Habib This team project involved developing a identity and exhibition design concept for the Senior Thesis Exhibition. Our team developed the wordmark for the exhibition based on the concept of interweaving connections. In the latter half of the project development, I was tasked with developing the exterior signage with a member of my team.
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MIXED MEDIA
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The Journey Project Class: Design Studio III Instructor: John Carmody This multimedia sculpture examines the way in which walking to school or work can mean an encounter with wonderful details otherwise overlooked.
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CIGAR BOX PROMO PIECE Class: Page Layout Instructor: Antje Kharchi This self-promo piece features mini postcards of my artwork in a small cigar box emblazoned with my brand. The recipient has to break the seal on the box just like imported cigars.
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Designer: Lita Ledesma Corcoran College of Art + Design BFA Design Department Typefaces: Coney Island, Museo Printer: Blurb.com
COLOPHON
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