We get it. We love it here too. We know what makes every street special. We know the sunsets can’t be matched and the pride of having a Jack Nicklaus Signature Golf Course in your backyard. It’s a special life here and we love finding people who feel at home in our community. That’s what we do. And we have a lot of experience, tools and passion to make it happen, which is why we want you to list with CR Realty –– a full-service brokerage operation that serves Cordillera Ranch exclusively.
THE BEST HOMES DESERVE THE BEST REALTY COMPANY The numbers tell the story. CR Realty accounts for two-thirds of all home sales in Cordillera Ranch –– roughly double the nearest competitor. In addition, CR Realty sells over three-quarters of all Cordillera Ranch lots. We know the land, we know the homes, we know that Cordillera Ranch is something special. All this adds up to why CR Realty listings sell for more than non-CR Realty listings.
2/3
OF ALL HOME
SALES
3/4
OF ALL LOT
SALES
Take a look at the exclusive collection of marketing resources CR Realty uses to sell your property.
90% OF BUYERS CONDUCT RESEARCH
WE FIND BUYERS CR Realty dominates the web sources that buyers are viewing. Our listings can appear on over 50 websites, each suited to the specific property. Your property will be promoted
over 50 websites
on sites, including the MLS, Realtor.com, Zillow, Trulia, and the San Antonio Board of Realty, just to name a few.
BUYERS FIND US The CordilleraRanch.com website has over 10,000 monthly visits. The “Available Homes” and “Available Lots” pages typically rank as the most frequently visited. CR Realty properties are listed right there –– right where buyers are looking. We highlight available homes, lots, and Cordillera Ranch’s most recent developments.
over 10,000 monthly visits
WE STAY CONNECTED In addition to traditional online marketing, Cordillera Ranch promotes its messaging through multiple social media channels. Our Twitter feed, community’s Facebook page, and Instagram page have thousands of followers.
more than 4,900 followers
EXCLUSIVE TO CR REALTY Let’s talk about location. We are the only real estate brokerage office located inside the gates of Cordillera Ranch. Being on site is one more reason CR Realty is the undisputed leader in Cordillera Ranch home and land sales.
CONCIERGE SERVICE CR Realty strives to make the showing process as convenient and seamless as possible. Appointments are set through Central Showing Services, which notifies our Listing Agent for approval of all showing requests. The concierge service also allows for communication with showing agents before, during and after showings. Keys are kept at the CR Realty office –– there are no lock boxes at residences. Because of CR Realty’s exclusive, convenient proximity to the listings in Cordillera Ranch, CR Realty agents ‘stage’ your home for showings by turning on lights and opening window coverings to make the home “show-ready” in advance of the tour. And our agents preview your property with agents who are not familiar with the community, emphasizing features, benefits and nuances.
BUYER’S AGENTS The CR Realty team is more than listing/seller’s agents, we consistently represent buyers in a majority of transactions. That means we’re getting buyers in front of your listing. Most of our agents reside in, live and breathe the community, and are experts on the availability of lots and homes, published and not published in SABOR MLS. Nobody knows the Cordillera Ranch lifestyle and club membership better than CR Realty.
PUBLIC RELATIONS CR Realty partners with industry leaders in luxury community and private club media relations. The program focuses on constant outbound messaging to media outlets reporting on luxurious residential communities and the golf industry. Our public relations outreach also assists with promotional activities that further enhance the Cordillera Ranch brand.
CORDILLERA RANCH LIVING MAGAZINE The bi-monthly publication focuses on the desirable lifestyle and delightful residents that make Cordillera Ranch such a special place. More than 10,000 magazines are printed, 8,000 of which are mailed directly to qualified prospects from the Cordillera Ranch proprietary database. Digitally, Cordillera Ranch Living is distributed to tens of thousands of subscribers. Cordillera Ranch Living Magazine is consistently one of the top three lead generation resources for Cordillera Ranch.
HOME STAGING SERVICES Cordillera Ranch offers up to one hour of complimentary home staging with a top-tier staging consultant. Further staging can be coordinated to ensure that your home is presented in its best possible light.
OUTDOOR MARKETING Part of Cordillera Ranch’s strategic marketing includes billboards and road signage in both Boerne and northwest San Antonio. These campaigns are refreshed regularly and strategically placed in specific locations based on demographics and household incomes.
PUBLICATIONS Major newspapers and publications play a vital role in Cordillera Ranch’s marketing and public relations campaigns. Cordillera Ranch receives publicity from noted sources and key daily newspapers throughout Texas and the United States. CR Realty also advertises in industry-leading magazines and various media outlets that focus on the Texas and Oil & Gas Industry. In addition, our refined marketing approach and data allow us to target markets that have both historically produced and are currently producing the greatest home and lot purchasing results.
DIGITAL ADVERTISING Cordillera Ranch is a leader in digital advertising, optimizing Google AdWords and geo-targeting top-tier, highly qualified potential residents in Texas and throughout the western United States. The community’s YouTube channel features high-quality videos showcasing Cordillera Ranch’s clubs and homes to prospective buyers. In addition, Cordillera Ranch advertises across many social media platforms.
TELEVISION ADVERTISING Cordillera Ranch has run thousands of television ads in recent years focusing on targeted demographics and channels throughout Texas.
DIRECT MAIL CR Realty targets prospective buyers through direct mail advertising. These initiatives are split among different demographics, varying by home valuations, income, spending habits, previous subscriptions, and hobbies.
Come visit us at the Cordillera Ranch Visitor’s Center or contact us today at 830.336.3570 or 888.66.RANCH.