EMPOWERED WOMEN
Delta Doesn't Do
GENDER DIVISIONS Some of the key top management positions at one of Serbia's largest and most successful companies are occupied by women - educated, hard working, dedicated and very professional women. At Delta Holding gender doesn't influence who will do what job, provided the skills necessary to succeed in a particular job are shown KATARINA GAJIĆ, Director for Design and Construction, Delta Real Estate, Serbia
SAVA CENTRE: RECONSTRUCTING BEAUTY
The real estate business is often perceived as an engineeing and managerial job. Fortunately, everything isn’t like that, because it gives me the kind of opportunity that I think every woman would like: to make and leave behind something beautiful. That is certainly the case with Belgrade’s Sava Centre. We plan to engage world-renowned architects from the field of congress tourism who will help us modernise the space and the concept of the facility itself. We believe that we will launch works as early as June next year. The Sava Centre is a true landmark of the city of Belgrade, and for us it is also strategically important. It is designed to represent a functional whole, along with our Crowne Plaza hotel. For us the Sava Centre is an important detail in the congress tourism business, but also a place that we are all attached to sentimentally. As a company that happily applies innovations, we are ready to add something completely new to the old beauty that’s carried by the Sava Centre. Belgrade will receive the most modern and largest congress centre in the region, which will place our capital city on the map of the most important congress destinations in Europe. Following reconstruction, the Sava Centre will glisten with a new gloss and reopen its doors to major international cultural events, economic gatherings, fairs and festivals. We will add contents that Belgrade doesn’t currently have to the complete offer, but let’s allow some of that remain a surprise, for the moment when we enter the refreshed, spruced-up, functional Sava Centre.
TANJA VASOJEVIĆ, Communications Director, Delta Holding
EMPATHY – SKILL FOR THE 21ST CENTURY
The job of us communicators, today perhaps more than ever, is to convey emotion and show empathy. That has always been the most powerful message! The specificity of today’s juncture is life in digital times, in which our communications don’t know either spatial or temporal boundaries, and with all of that we are also being joined by new generations who are talking/watching each other almost exclusively on screens. All of that is communication, with only the channels changing! That chameleon’s characteristic is its strength, and that’s why it’s essential to show that online communication really can and should be emotional. When we add to this the fact that the Coronavirus pandemic has physically (and by no means socially) distanced us from one another, that it has introduced various forms of unrest or anxiety to us, then the work of those of us in the communications sector is even more important. It is important as people, but also as brands and as companies, to communicate with emotion, with empathy, positively and motivationally. And in order for us to be successful in that we also have to master the most important communication skill – listening. 18
