Cosmetics Magazine, The Innovation Issue, Spring 2022

Page 18

NEW IN STORES

Hair Care

HEROES Give your locks new life with a repairing treatment, a new micellar collection and colour-protecting formulas to make your look last By Lora Grady

PUMP UP THE VOLUME Need a lift? Try this daily leave-in treatment to give thin, flat or fine hair some extra life. The formula uses rice protein, vegetable protein, sea buckthorn and a patented blend called Redensyl to stimulate hair growth and help prevent fallout while delivering instant shine and volume. AMIKA 3D Daily Thickening Treatment,

$52, at Sephora.

SHINE ON Free from sulfates, dyes and parabens, TRESemmé’s new Pro Pure Micellar Moisture collection is formulated to take on everyday hair woes (including flyaways, damage and dryness). The shampoo gently cleanses, and the conditioner adds a boost of lightweight moisture for softer, shinier hair. TRESEMMÉ Pro Pure Micellar Moisture

Shampoo, $9.50; Conditioner, $9.50, at Shoppers Drug Mart.

FIGHT FRIZZ Queer Eye’s Jonathan Van Ness’s JVN hair care line is now in Canada—can you believe?! This travel set (complete with a hydrating shampoo, conditioner, mask and 18

air dry cream) is a great intro to the line if your locks are in need of more moisture and less frizz. JVN Complete Hydration Hair Set,

$24, at Sephora.

KEEP IT COLOURFUL Achieve salon-worthy results in the comfort of your own home with this neutralizing cream shampoo. Available in purple (for blonde hair), blue (for dark blonde to brown) and green (brown to black), Chroma Crème provides instant colour correction for every tone. Bonus: It also leaves your roots softer and your lengths shinier. L’ORÉAL PROFESSIONNEL Série Expert

Chroma Crème, $28, at MatAndMax.com, from April.

BOOST YOUR BLONDE Made with brightening vitamin C, along with Redken’s brightening care complex, the new Blondage High Bright system will keep your locks looking their best in between visits to your hairstylist. The pre-treatment, shampoo and conditioner work to brighten dull, darkened hair while sealing the cuticle to add softness and shine. REDKEN Blondage High Bright Shampoo,

$23.69; Conditioner, $25; Treatment, $35, at Chatters, from April.


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