sabaplantbased
UNCAPPING THE MYSTERIES OF
KOMBUCHA Words: José Berrocoso
Vincent Vandenabeele, the founder of Saba Plant-based, is a reputable consultant for food and beverage companies. He is passionate about ancient food processes that includes fermented food and drinks. With over 15 years of experience in the organic snacking industry in France, Vincent decided to move to Dubai in 2015, with the vision of promoting health and happiness while supporting the local industries in the UAE. In the past couple of years, Vincent observed that the demand for healthy and organic food and beverages was rapidly increasing in the region and decided to fill the gap by introducing an affordable and easily accessible organic beverage in the UAE. This led to the birth of Saba Kombucha, the first 100% raw, organic, low sugar, and unpasteurized Kombucha that is locally brewed in Dubai and provides ample benefits for the body. Recently, Saba Kombucha, the first all-natural brewed beverage in the UAE announced its rebrand as Saba Plant-based, and the expansion of its probiotic offerings - an all-natural probiotic yogurt - for all health and wellness enthusiasts in the UAE. The new Saba Plant-based probiotic yogurt is 100% organic and will serve consumer's daily needs for probiotics. According to Vincent, introducing the new Saba Plant-based probiotic yogurt and rebranding itself as Saba plant-based was done for people who want to make better choices in their everyday lives. He additionally added that “At Saba, we are always seeking innovative ways to create the best products for health and wellness enthusiasts, which has allowed our brand to remain at the forefront of the ever-changing kombucha market in the UAE. Consumers need probiotics that are essential for their gut health, hence the new change.
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FEBRUARY 2021
www.sabaplantbased.ae
