Nº 275 // FEVEREIRO // JUNHO 2011 No. Nº 296260 NOVEMBER 2012 Nº 260 JUNHO 2012 2011
S PECIAL
México: 20 Years
4 A LOOK INSIDE THE RAW MATERIAL MARKET
No. Nº Nº 296260 260/
Aiming to stay ahead of market trends and guarantee business competiveness, the Organization’s companies participated in a workshop organized by Braskem.
2012 //NOVEMBER JUNHO JUNHO 2011 2011
8 ODEBRECHT: TWO DECADES IN MEXICO
In 2012, the Odebrecht Organization completed 20 years of operations in Mexico. In this special report, you will learn more about this history and the celebration of the Members who work in the country.
>
> 24 FAST NEWS 30 YOUNG TRANSFORMING FORCES
On October 16, Odebrecht United States and Braskem America held the inaugural award ceremony for the Odebrecht Award for Sustainable Development.
>
NEXT EDITION: DECEMBER 12
> 36 FAST NEWS - AWARDS 40 THE PATHS TOWARD KNOWLEDGE
To share the experiences lived during the day-to-day at their construction projects, 85 Members from 11 countries participated in the fifth meeting of the Highway Community of Knowledge.
>
44 COMMUNICATION HEADS TO THE SOUTHERN LOWLANDS
In November, the business communicators who are part of the Organization met in the Bahia Southern Lowlands for the meeting on Image and Media Audit and to learn more about PDCIS.
> 48 FAST NEWS - PEOPLE > 56 FAST NEWS - ENVIRONMENT
EDITORIAL STAFF ODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication Team Responsible Journalist: Fabiana Cabral Editorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São Paulo Phone Number: (55 11) 3096-8171 Suggestions: fabianacabral@odebrecht.com Website: www.odebrechtnoticias.com.br
SHARE THIS NEWSLETTER AT YOUR COMPANY OR YOUR PROJECT!
> PETROCHEMICAL
A Look inside the Raw M
Tommy Inglesby, from the consulting firm McKinsey & Company, which also heads North American Natural Gas, talked about the strategies an
by Braskem about the
Bioenergia, Odebrecht
ahead of market trends
perspectives and possible
Óleo&Gás and Petrobras
and guaranteeing business
developments of shale gas
analyzed the development
competiveness, the
and light tight oil (LTO),
of these raw materials and
Odebrecht Organization
held in October in São
assessed possible scenarios
companies took par t in
Paulo.
if the production in the
With aims of staying
a workshop organized
4
Braskem, Odebrecht, ETH
odebrechtnoticias.com.br / no. 296 / november 2012
United States increases.
Material Market the short and long term in
and the advent of hydraulic
order to better define their
fracturing (pumping of a
strategies.
mixture of water, sand and chemical products inside
SHALE GAS AND LIGHT
the exploration wells).
TIGHT OIL
When the United States
A hot topic in the
achieved the technical
market over recent months
and economic feasibility
due to the heavy drop
of the non-conventional
in natural gas prices in
gas extraction, the price of
the United States, shale
natural gas became more
gas is extracted from the
competitive due to the
shale rock found in low
abundant offer.In Brazil,
permeability sedimentary
for example, the price of
formations.Different from
natural gas can cost five
conventional gas, which
times more than in the
migrates from the rocks
United States.
where it was formed to the
Today, the production
reservoir rocks, this non-
of shale gas in the United
conventional gas remains
States corresponds to 23%
captured, since the low
of the U.S. production
permeability makes it
of natural gas and the
hard for it to escape.This
projection is that this figure
characteristic made its
will reach 50% in 2030.As a
extraction impossible for
consequence, the increase
Based on the synergistic
a long time, a challenge
in offer causes a reduction
development of oil market
that was only overcome
in the price of this raw
studies and analyses, the
using the horizontal well
material in the market.If
Organization’s companies
drilling technique (which
this drop in price persists
seek to gain a prospective
allows for the drilling of the
for significant volumes
overview of the course that
reserves spread throughout
and for long periods, the
the sector will take over
large geographic areas)
United States will attract
nd transactions in the gas market
odebrechtnoticias.com.br / no. 296 / november 2012
5
> PETROCHEMICAL
Having worked at McKinsey for 17 years, specialist Tim Fitzgibbon discussed the economic market of oil and refinement strategies
even more industries to its
Besides the United States,
worldwide.Besides this,
territory that are seeking
considered a pioneer in
the country is home to the
to benefit from the low
the area, the process for
basin of the SĂŁo Francisco
cost of this product.Major
extracting this type of gas
River and ParnaĂba River,
companies like Braskem,
began in Australia, Europe,
both sedimentary and with
Shell and Chevron Philips
South Africa, South America
the potential to turn Brazil
have already announced
(Argentina) and Asia.China
into a major producer of
investments in the region of
is planning some major
shale gas.
Texas.
investments in this area by
The large explorations of shale gas are promoting the
6
2015. Analyzing the potential
Aiming to diversify the supply of the raw material and reduce price volatility,
recovery of the American
of the ParanĂĄ River basin
Braskem signed a contract
petrochemical industry,
alone, the International
with the U.S. company
once threatened by the
Energy Agency (IEA),
Enterprise Products to
large low cost raw material
classified Brazil as the 10 th
receive the raw material
centers in the Middle East.
largest shale gas reserve
originating from shale gas
odebrechtnoticias.com.br / no. 296 / november 2012
in that country.Enterprise
Similarly to shale
The United States
Products will build a unit
gas, non-conventional
make it economically
for the treatment of shale
oil is also found in low
feasible to extract light
gas and its conversion into
permeability sedimentary
tight oil, a hard-to-access
petrochemical raw material.
formations.Examples of
oil that is found in low
The volume will be enough
non-conventional oil
permeability sedimentary
to supply 20% to 30% of
include light tight oil (LTO),
formations, where the
the raw material needs at
shale oil and oil from the
resource is captured, and
the Braskem factories in the
pre-salt ultra-deep waters.
from where its adjective
United States by the third
According to the IEA, the oil
“tight” comes from.Even
quarter of 2015. Besides this corresponds to 33% of the
though not all sources of
partnership, the company
world’s energy matrix.The
non-conventional oil are
is investing approximately
maintenance of this product successfully explored, the
US$ 3 billion in the Ethylene
as the main energy source
IEA estimates that this type
XXI Project in Mexico for
is directly related to the
of oil should experience a
the production of ethylene
growth of non-conventional
5% production growth per
through natural gas.
oil extraction until 2035.
year.
Leaders and Members from different Odebrecht Organization companies debated topics associated with the raw material market in Brazil and worldwide odebrechtnoticias.com.br / no. 296 / november 2012
7
> SPECIAL
Odebrecht: Twenty Years Uniting F On the evening of
State Governor; Marcelo
October 25, some 400
Odebrecht, President
people gathered in the
and CEO of Odebrecht
former Convent of San
S.A.; Luiz Mameri,
Hipólito, located in the
Entrepreneurial Leader
Historical Downtown Area
of Odebrecht América
of Mexico City, to celebrate Latina; Roberto Bischoff, two decades of Odebrecht
Leader of Braskem Idesa;
operations in Mexico.
and Francisco Penteado,
To the sound of Brazilian and Mexican canons,
Odebrecht Engenharia
leaders and Members of
Industrial in the country.
the Organization, their
8
Managing Director of
Luis Wyell, responsible
families, partners and
for Odebrecht in Mexico,
clients participated in a
opened the event by
cocktail party and dinner
thanking everyone
and had the chance
for their presence and
to learn more about
presenting the Young
Odebrecht’s history and
Partners. “We are proud
its presence in Mexico
to work with these youth,
through panels and videos
who will be the future
presented by Mexican
leaders of Odebrecht,” said
Young Partners. Among
Wyell. “ The young Mexican
those present were
professionals stand out
Bruno Ferrari, Mexico’s
in a very positive way,” he
“We have a clear
Secretary of the Economy,
said. He also reinforced
commitment to Mexico’s
representing the Mexico’s
the Organization’s
sustainable growth,
President, Felipe Calderón;
commitment to the
generating economic
Javier Duarte, Veracruz
country ’s development:
growth, social inclusion
odebrechtnoticias.com.br / no. 296 / november 2012
Forces between Mexico and Brazil Luis Wyell congratulated the work of the Young Partners and all Members of the Organization who work in Mexico
and respect for the
and invests its knowledge
environment.”
and experience in major
During his speech, Bruno
achievements. “With the
Ferrari stated that Odebrecht
company’s trust and work,
is growing with the country
our country is growing
Click here and view the exclusive video from the event to celebrate Odebrecht’s 20 years in Mexico.
odebrechtnoticias.com.br / no. 296 / november 2012
9
> SPECIAL
The guests watched a performance by the Mexican Folkloric Ballet, founded by dancer and choreographer Amalia Hernández
stronger in the areas of
START OF THE
Members had recently
energy and petrochemical
HISTORY
arrived to the countr y
In January 1992, the
and received the suppor t
“During these 20 years
countr y ’s National Water
of the first local par tner,
of operations, Odebrecht
Commission (CONAGUA)
Grupo Mexicano de
promoted challenging
launched the call for
D esarrollo (GMD). “Mexico
alliances and projects and
tender for Los Huítes,
had a lot of potential for
continuous development,”
a projec t designed to
projec ts such as subways,
he said. The secretary further
control the flooding from
hydroelec tric power
added: “Brazil is very special
the Fuer te River, promote
plants and dams,” said
to me. What Odebrecht is
the irrigation of lands in
Carlos Armando Paschoal,
doing here is the biggest
the State of Sinaloa and
the pioneer, then Countr y
demonstration that
generate elec tric energy.
Direc tor and current
Mexico and Brazil can work
During this period, some
President of Ilha Pura – a
together.”
of the Organization’s
company that consists of
infrastructure,” said Ferrari.
10
odebrechtnoticias.com.br / no. 296 / november 2012
Odebrecht Realizações
Constructora, formed
the practices of the Action
Imobiliárias and
the Construtor de Huítes
Program and Education
Car valho Hosken for the
Mexican Consortium to
Through Work and we
construc tion of the 2016
install the dam.
worked with a great deal
Olympic Games Olympic Village in R io de Janeiro.
Los Huítes was a project
of planning,” said Augusto
marked by technology
Roque, then Contract
and deadline-related
Manager and currently
par ticipated in the
challenges and high
Director of Odebrecht
bidding process and
productivity: it involved
Energia. “ There was a
were vic torious with
the participation of 8,000
high level of integration
the best technical and
Members during the three
between Brazilians and
financial bid. The two
years of construction work
Mexicans,” he said.
companies, together
and achieved a world
with ICA (Ingenieros
record in the laying of
Odebrecht, Siemens and
Civiles Asociados) and
concrete, with 250,000 m 3
OPSA built and expanded
La Nacional Compañía
per month. “We introduced
substations and 200 km of
Odebrecht and GMD
From 1995 and 1997,
Los Huítes: the project transformed the semi-desert region of Sinaloa into one of Mexico’s largest agricultural producers. At its inauguration, the dam received the name of Luis Donaldo Colosio Murrieta
odebrechtnoticias.com.br / no. 296 / november 2012
11
> SPECIAL energy transmission lines in five states in the North of Mexico – Chihuahua, Durango, Coahuila, Nuevo León and Tamaulipas. The El Torreón project was completed for the Federal Electricity Commission (CFE). During 1998, in association with CIGSA Construcción S.A., the
Carlos Armando Paschoal was the first Member to arrive to the country. “The Mexicans are very creative and supportive, are enthusiastic and have a high level of production capacity.”
company completed the construction of four housing rigs and the modernization of another two designed for the offshore lodging of the workers from the stateowned company Pemex (Petróleos Mexicanos). The contract, which is part of the Cantarell Project, consisted of the expansion and modernization of Akal, Mexico’s largest oil producer field and one of the largest in the entire world. INDUSTRIAL PLANTS AND HYDROAGRICULTURAL PROJEC T
12
Augusto Roque participated in the first project in Mexico: “I am certain that Odebrecht will still do many things in the country.”
with the Spanish company
Juan Group, Odebrecht
From 2005 to 2011,
Técnicas Reunidas and the
completed the activities
working in partnership
Mexican company Río San
for the modernization
odebrechtnoticias.com.br / no. 296 / november 2012
General Lázaro Cárdenas Refinery: the EPC contract included the completion of engineering, provisioning and construction services
of the General Lázaro
who stated during the
Cárdenas Refinery – Latin
ceremony that the
America’s oldest complex,
complex will become the
installed in 1906 – in the
most modern in Latin
State of Veracruz.
America: “ The project
The refinery received
was more than a simple
investments of US$
remodeling, since it is a
4 billion and had its
new refinery,” said the
production capacity
president.
increased to 250,000
Vito Facciolla: “Odebrecht is a Mexican company that is young and has the potential for growth.”
Vito Facciolla, Contract
barrels per year. Its
Director at Odebrecht
reinauguration occurred
Engenharia Industrial,
in July 2011 with the
revealed that 11,000
presence of Mexico’s
Members worked on
President, Felipe Calderón,
the construction. “Of odebrechtnoticias.com.br / no. 296 / november 2012
13
> SPECIAL
that total, 6,000 were
“ The three different
Odebrecht América
Odebrecht professionals,
cultures interacted
Latina teams arrived to
with 98% of Mexicans
naturally,” he said.
the city of Nueva Itália
and only 2% Brazilian and Spanish,” said Facciolla.
14
In the State of Michoacán in 2007, the
odebrechtnoticias.com.br / no. 296 / november 2012
to install the Michoacán Hydroagricultural Project
Consisting of a dam The Michoacán Hydroelectric Power Plant Project was chosen by the Obras magazine with one of the three most important infrastructure projects undertaken in the country in 2011, and won the second place in the Obras Cemex-México 2012 Award
that is 89 meters high and 268 meters in extension, with the capacity to store 100 million m 3 of water, and a gravity channel system, the project was created to resolve the issue of the scarcity of the offer of water from the region through the storage and controlled distribution of water resources. Completed in 2011, the system supplies water for 12,500 hectares of land, benefits indirectly other 12,500 hectares and produces 4.5 MW of energy. The star t of the irrigation generated the
in the region known as Tierras Calientes (“Hot Earth”) which has fertile soil and a good climate for agriculture.
Jorge Gavino: “We work with 17 Young Partners that, after the conclusion of Michoacán, were directed to other Odebrecht projects in the country.” odebrechtnoticias.com.br / no. 296 / november 2012
15
> SPECIAL growth of the produc tion areas from 10,000 to 18,000 hec tares. On Februar y 2012, the M ichoacán State Governor, Leonel Godoy R angel – together with mayors, members of congress and senators – took par t in the closure of the gates for the dam called Centenário de la Revolución Francisco J. Múgica. “ The construc tion work is
Farmers from Nueva Itália, Lucio Casillas, Roberto Calderon and Gabriel Valencia. “During the dry period, we went more than 40 days without water,” said Calderon. “Today, we can once again plant rice and sugarcane.”
being completed with 92% local labor at all
petrochemical complex
same project,” explained
levels of operation, and
with the capacity to
Roberto Bischoff, Leader
the number of direc t
produce more than
of Braskem Idesa.
work oppor tunities
1 million tons of
reached 1,500,” said
polyethylene per year.
Brazilian and Mexican
Jorge Gavino, Contrac t
Currently, 70% of the
petrochemical companies
Direc tor.
product is imported
was established in 2010
from the United States.
after they won the
ETHYLENE XXI:
“Ethylene XXI is one of
Pemex bidding process
TRANSVERSALITY
the largest examples
for the supply of ethane
of transversality at the
gas, with a 20-year
in the industrial region
Organization, involving
contract. “We seek to
of Coatzacoalcos, the
the operations of
balance the Braskem raw
joint venture formed
Odebrecht América Latina,
material matrix between
by Braskem and
Odebrecht Engenharia
naphtha and gas, with
Idesa is completing
Industrial, Foz do Brasil
the latter acquired at
the installation of a
and Braskem on the
a lower cost and more
In the State of Veracruz,
16
odebrechtnoticias.com.br / no. 296 / november 2012
The association of the
competitive,” said Stefan
the construc tion of the
will complete the
Lepecki, Project Director.
complex – which includes
projec t through several
“It is Braskem’s first
a cracker plant, two high
different operational
international greenfield
density polyethylene
centers located in
projec t,” said Cleantho
plants, one low density
Nanchital and Mexico
Leite, Commercial and
polyethylene plant and
City (Mexico), Rome
Business Development
utility supply systems –
(I taly), Lyon (France) and
Direc tor.
there was the contrac ting
Rotterdam (Holland).
of the joint venture
“ The companies
ear th leveling, was
formed by Odebrecht
complement one another
finalized in Oc tober
Engenharia Industrial
and we will guarantee
2012 two months ahead
(leader), the I talian
the per formance of the
of time. According to
company Technip and the
process and produc tion,
Luiz Gordilho, Contrac t
Mexican-American group
respec ting the conditions
Direc tor at Odebrecht
Ica Fluor. The value of the
of environmental
América Latina, the
EPC contrac t is US$ 2.7
sustainability,” said
transpor t of 7.5
billion.
Eduardo Rozendo,
The first phase, the
million m 3 of ear th was
The teams involved
Contrac t Direc tor.
completed in just six months. “ With the teams’ commitment, incentive toward produc tivity
Roberto Bischoff, Leader of Braskem Idesa, and José Luis Uriegas, General Director of Idesa: partnership between Brazil and Mexico for the Ethylene XXI Project, the largest petrochemical investment in the country
star ting with the second month of construc tion work , solid relationship with the local communities and Safety, Health and Environment programs, we were able to deliver ahead of schedule and cut costs,” said Gordilho. For the second phase,
17
> SPECIAL
Ethylene XXI involves the generation of 8,000 job opportunities during the construction phase and 3,000 permanent direct and indirect job opportunities
“I n 2015, with
18
in M exico,” said
Click here to
the star tup of the
Rober to Bischoff.
complex, we want
“ We will be par t of
to be recognized as
the new investment
the Ethylene XXI
the main suppliers
realit y in the
project – the
of polyethylene
countr y,” he said.
earth leveling.
odebrechtnoticias.com.br / no. 296 / november 2012
learn about the first phase of
AWARDS AND DISTINCTIONS In 2012, Odebrecht earned the distinction of Socially Responsible Company for the fifth consecutive year, granted by the Mexican Center for Philanthropy, and was considered for the fourth consecutive year one of the 100 Best Places to Work in Mexico according to the Great Place to Work Institute.
Luis Wyell, the professional responsible for Odebrecht in Mexico: “Our transversality between the businesses is the differentiating force.�
Click here to view the video and learn more about the State of Veracruz.
odebrechtnoticias.com.br / no. 296 / november 2012
19
> SPECIAL
ODEBRECHT ME The event gathered Memb
20
odebrechtnoticias.com.br / no. 296 / november 2012
EXICO: 20 YEARS mbers, partners and clients
odebrechtnoticias.com.br / no. 296 / november 2012
21
Odebrecht:
20 Years of Operations in
Mexico 1992
1995
1998
Los Huítes Dam
El Torreón Transmission Line
Cantarell Rig
The first contract in Mexico was the construction of the Luis Donaldo Colosio Murrieta Dam, known as Los Huítes, in the State of Sinaloa in the country’s Northwest region.
From 1995 to 1997, Odebrecht worked in partnership with Siemens and OPSA to construct and expand 200 km of energy transmission lines in five states located in the country’s Northern region. The construction project was contracted by the Federal Electricity Commission (CFE).
In association with the company CIGSA Construcción S.A., Odebrecht built four housing rigs and modernized another two, designed for the offshore lodging of the Pemex workers.
The construction project was commissioned by the country’s National Water Commission (CONAGUA) to control the flooding of the Fuerte River and promote the better use of lands for agriculture. The project, which included irrigation channels and a hydroelectric power plant, transformed the semi-desert region into one of the country’s largest agricultural producers. The partners on the project included Ingeníeros Civiles Asociados (ICA), Grupo Mexicano de Desarrollo (GMD) and La Nacional Compañía Constructora.
The Cantarell Project consisted of the expansion and modernization of the production from Akal, Mexico’s largest oil production field and one of the largest in the entire world.
2005 2007 General Lázaro Cárdenas Refinery
Michoacán Hydroagricultural Project (PHM)
The modernization of the refinery was completed from 2005 to 2011 in Minatitlán, in the State of Veracruz, to boost the oil refining capacity, designed to promote Mexican fuel production self-sufficiency.
PHM, completed from 2007 and 2011 for the Michoacán State Government in the country’s central region, was created to resolve the problem related to the irrigation of fertile terrains in an arid zone extending 12,500 hectares. The project helped boost the agricultural productivity and improve the living and work conditions of more than 15,000 families. The work included the construction of a dam, two channels and a hydroelectric center.
Contracted by Pemex, the construction project was completed by the consortium formed by Odebrecht and by the companies Técnicas Reunidas and Río San Juan Construcciones (R Group).
The project received the award for “Construction Project of the Year 2012,” granted by the magazine Obras, as one of the three most important developments from 2011.
2011 Ethylene XXI The Ethylene XXI Project, undertaken by the Braskem Idesa joint venture in Nanchital, located in the State of Veracruz, is the company’s largest investment abroad, with a value of US$ 3.3 billion. The construction of the petrochemical complex – which will have a production capacity of more than 1 million tons of polyethylene – was initiated in 2011 and is under Odebrecht’s responsibility together with the companies Technip and ICA Fluor. The startup of the complex – which consists of an ethane cracker plant, two high density polyethylene plants, one low density polyethylene plant and a utilities unit – will occur in 2015.
> FAST NEWS
A New Project in Angola On October 25, Odebrecht Angola
I hope that together we can complete
signed a contract for the construction
some great work, and we are excited
of a 125-house condominium in the
about the next two years,” said De
neighborhood of Talatona, in Luanda,
Mahieu.
60 units of which are designed for Esso
In addition to the 380-m 2 houses,
Angola, a North American oil company,
the contract includes the construction
and the remaining ones designed for sale
of gatehouses (social and service),
to other oil companies.
tennis courts, a party hall, fitness gym,
The houses will be installed on
multisport court, adult and children’s
a 140,000-m 2 terrain located near a
pools, a playground, running and bicycle
shopping center and schools. “We are
path, barbecue pit and green area that
pleased with the location, it is ideal,”
extends 62,000 m 2 . The contract will be
said the General Director of Esso Angola,
concluded in February of 2016 and the
Stephane De Mahieu. “We appreciate the
construction work will generate 2,000
fact that the company works with us.
direct job opportunities.
Teams from Odebrecht Angola, Esso Angola and Sonangol Concessionaire signed the contract to build homes in Luanda
24
odebrechtnoticias.com.br / no. 296 / november 2012
Brazilian Financing for the Hydroelectric Manduriacu, in Ecuador November 14 marked
and bilateral cooperation
million and is located 133
the signing of a Brazilian
between the two countries,” said
km from Quito, the country’s
National Economic and Social
Rafael Poveda.
capital. The hydroelectric power
Development Bank (BNDES)
The Manduriacu project,
plant will add 60 MW to the
financing contract for the
developed by Corporación
national connected system and
Manduriacu Hydroelectric Power
Eléctrica del Ecuador (CELEC)
is scheduled to start operating
Plant Project in Ecuador, currently
has a total value of US$ 126
during the last quarter of 2014.
being built by Odebrecht América Latina, in the amount of US$ 90.2 million. With the presence of Luiz Eduardo Melin and Luciene Machado, respectively Director and Head of the Foreign Trade area at BNDES, Rafael Poveda, Ecuador’s Coordinating Minister of Strategic Sectors, and Horácio Sevilla, Brazilian Ambassador to Ecuador, the event marked the successful conclusion of several
Representatives from BDNES, the Ecuadorian Government and Odebrecht América Latina at the signing of the contract event
months of negotiation between the financial institution and Ecuador’s Ministry of Finances. Representing Odebrecht at the meeting were Rogério Ibrahim, Mário Augusto da Silva, Alexandre Macedo, Carlos Napoleão, José Conceição Santos and Verônica Loján. “The agreement established with BNDES is a milestone in terms of strengthening the relationship
The Manduriacu Hydroelectric Project will boost Ecuador’s electric energy supply capacity odebrechtnoticias.com.br / no. 296 / november 2012
25
> FAST NEWS
To Live in Rio de Janeiro On November 24,
best spas. The Essence Space,
Odebrecht Realizações
focused on offering services
sustainable actions such as LED
Imobiliárias (OR) official
for well being, includes rooms
lighting in the public areas,
launched its residential
for hydrotherapy, massage
representing savings of up to
development in the city of Rio
therapy, hydromassage, saunas,
90% in energy consumption, the
de Janeiro, Essence, located
fitness, spinning, yoga and a
efficient management of water
on Avenida Abelardo Bueno
beauty salon, for a total of 17
use, solar panels for heating
in the neighborhood of Barra
items available to residents.
the pool and the use of less
da Tijuca, that will have nearly
Heated indoor pools with lane
polluting low Volatile Organic
40,000 m2 of private area
divisions, a barbecue pit, play
Compound (VOC) paints during
divided into 384 two-, three-
room, soccer court and canopy
the finish phase. At Essence,
and four-bedroom apartments,
circuit are among the more
electric vehicles will have special
and a General Sales Value (GSV)
that 20 leisure options offered
parking places equipped with
of R$ 320 million.
by the development. Focus on
individual meters for recharging
promoting interaction with
and bicycle racks located to
on a terrain that extends to
nature, there is also a forest
serve all 384 units.
the bank of Jacarepaguá
for hiking trails and going on
Lake, Essence includes a
walks, outdoor toys and a space
revitalize a 4,200-m2 area
space inspired in the world’s
for picnics.
located on its terrain at the bank
With a privileged location
The project adopts
The development will also
of the Lagoon. Through the Located in the neighborhood of Barra da Tijuca, Essence will have a complex that offers leisure and quality of life to its residents
replanting of 5,000 native plant species at the site, including mangrove, sand bar and swamp species, the recovery will help recover the vegetation that has suffered urban intervention over the past 30 years. The initiative will bring back the native vegetation, local fauna and promote more quality of life for the local residents. To learn more about Essence, visit: www.essencerio.com.br
26
odebrechtnoticias.com.br / no. 296 / november 2012
Fonte Nova Arena: Grass for the Field
With 80% physical progress complete, the construction project has 4,050 Members, distributed throughout three shifts, who complete 22 hours of continuous work
With the conclusion of the “Big Lift” (hoisting of
including workers, engineers, technicians and
the roof cables), the Fonte Nova Arena has 80%
subcontractors, who alternate in three shifts 22
of its work completed and is now beginning the
hours per day. More than six service fronts work
excavation to prepare for the planting of the grass.
at the same time: finishes, electrical, hydraulic
The Bahia Governor, Jaques Wagner, accompanied
installations and Information Technology (IT) and
the transition from this stage of the project on
side access ramps, among others.
November 10.
Also underway is the preparation for the
The grass, of international quality and standard
placement of the translucent roof membrane,
and compatible with the equipment that will host
together with the construction of the Garage
the 2013 Confederations Cup and the 2014, World
Building, which currently has 95% of its
Cup, will have vacuum drainage and extend a total
foundations finalized. The electrical, hydraulic,
of 9,000 m². The field will extend 105 m x 68 m,
IT and elevator installation phase is already 72%
with a distance of 10 m along the sidelines and
complete, while the finishes are 81% complete for
12.3 m along the back lines with relation to the
the floors and 54% complete for the linings.
grandstands. The seats will be installed at the start of December of this year. Currently, there are 4,050 Members,
Click here to view the 360◦ image of the Fonte Nova Arena. odebrechtnoticias.com.br / no. 296 / november 2012
27
> FAST NEWS
New Website for Maracanã To allow those
technological resources
and interac tive content,”
interested to follow the
that will be offered at the
said Igor Lamy, the
25% physical progress
stadium.
professional responsible
lef t before completing
“ The motive for
for Communication. “ That
the remodeling work at
changing is to offer our
is why we added the
Maracanã Stadium in R io
public, the press, workers,
360- degree photos and
de Janeiro, the Maracanã
fans and other niches of
countdown bar for the
Rio 2014 Consor tium has
society more organized
World Cup,” said Lamy.
launched a new website. With improvements to the visual distribution,
Click here to visit the new Maracanã Rio 2014
more dynamic and with a
Consortium website.
new layout, the website includes a countdown for the 2014 World Cup. Each month, besides the traditional photo galler y, the page features a 360- degree view of the projec t. Visitors can follow the projec t ’s development from a new angle and, using an interac tive cursor, choose the point they want to see in zoom. I t is also possible to find more detailed information, such as the public capacity and
28
New Maracanã remodeling project homepage: the project has 5,500 Members and has reached 75% of its physical progress
odebrechtnoticias.com.br / no. 296 / november 2012
Resins with Competitive and Environmental Differentials Braskem created a seal for
produc ts will allow for improved
identifying the resins that maximize its
energy use efficienc y ; financial gains
clients’ competitiveness and contribute
through the better use of the main
toward sustainable development. The
ac tive ingredients; and economic
Braskem Maxio ® family identifies the
gains, with a reduced produc tion
resins in its por tfolio that offer better
cost. Different tests were conduc ted
per formance in their applications
on clients, with the monitoring of
through the possibility of reducing
other companies for the validation
produc tion costs and generating
of the results, such as, for example,
environmental gains.
the methodology and high precision
The benefits are obtained thanks
equipment validated by the Mauá
to the continuous evolution of the
Engineering Institute in such a way
resins, preser ving or improving the
that the data collec ted truly reflec ted
mechanical, chemical and optical
the real produc tion conditions.
proper ties of the finished produc ts.
“Innovation and energy efficienc y
The new family was created to improve
are the references that indicate
the efficienc y of the plastic chain
the Braskem Maxio ® seal,” said
and reduce the environmental impac t
Luciano Guidolin, Vice President
during the transformation process.
of the Polyolefines Unit. “I t is with
The creation of the seal is aligned with
this sustainable vision, aligning
the Braskem 2020 Vision of becoming
technology, innovation and
the global leader in sustainable
per formance, that Braskem seeks to
chemistr y, with innovation as one
offer the market a new seal concept
its pillars. During this initial phase,
that guarantees a high quality produc t
11 polypropylene and EVA resins will
with superior per formance and
be par t of the seal, with processing
solutions that are increasingly more
improvements, such as reduced energy
sustainable,” explained Guidolin.
consumption, boosted transformation produc tivity and reduced weight. In order to guarantee quality and per formance, the Braskem Maxio ® odebrechtnoticias.com.br / no. 296 / november 2012
29
> AWARDS
Inaugural Edition of the Odebrec Development in the USA O d e b re c h t U S A and Braskem America announced that Rice U n i ve r s i t y s t u d e n t s J o a n n a Lu o, We i j i a S o n g, a n d A l e x a n d e r Yu e n c l i n c h e d t h e t o p p r i z e re c o g n i z i n g the most innovative s u s t a i n a b l e i d e a t h ro u g h the inaugural edition of the Odebrecht Aw a r d f o r S u s t a i n a b l e D e ve l o p m e n t i n t h e U n i t e d S t a t e s. Wi t h
First place: Weijia Song, Joanna Luo and Alex Yuen, of Rice University
a d v i s i n g p ro fe s s o r D r. N e e r a j B h a t i a ,
accessing critically-
the creation of a 600
their winning concept
needed offshore oil
kilometer-long chain
presents a bold solution
re s e r v e s, “Ad d r e s s i n g
of man-made islands
fo r o i l s e e k e r s v e n t u r i n g
t h e Lo g i s t i c a l C r i s i s o f
which could sustain a
further and further out
O f f s h o re O i l E x t r a c t i o n :
population of 50,000.
to sea to tap dwindling
A N e w M o d e l o f Wa t e r -
The population can
r e s e r ve s.
Based Urbanism in
r a i s e c r o p s, b u i l d
t h e Pre - S a l t R e g i o n
s c h o o l s, a n d d r i l l o i l –
repor t outlining the
off the Southeast
seeding the growth of a
c h a l l e n g e s o f s a fe l y
Co a s t o f B r a z i l ” d e t a i l s
community and making
S p a r k e d b y a Pe t ro b r a s
30
odebrechtnoticias.com.br / nº 296 / novembro 2012
cht Award for Sustainable d r i l l i n g fo r o i l m o r e
w i l d ,” Lu o s a i d .
e nv i ro n m e n t a l l y,
“ S u d d e n l y, we
s o c i a l l y, a n d
h a ve t h e
financially
connections
s u s t a i n a b l e.
to people
Joanna
w h o h a ve
Lu o s a i d t h e i r
t h e p o we r
communication
and resources
with Odebrecht and
to make our design
oil companies has her
a c t u a l l y h a p p e n .”
s e e i n g p o t e n t i a l fo r t h e i r
The top prize granted
p ro j e c t . “A s a n a r c h i t e c t
the Rice team US$40,000
i n s c h o o l, yo u j u s t l e t
in cash, of which the
your imagination run
s t u d e n t s r e c e i ve d
Students at Johns Hopkins University, Jay Choi, Sang Cho and Victor Oh won the second place odebrechtnoticias.com.br / nº 296 / novembro 2012
31
> AWARDS
Nicole Santos, Richard Figueroa and Monica Golike, of North Carolina State University, were placed third
US$20,000. US$10,000
a w a rd, re p r e s e n t i n g 4 0
went to their advising
nationalities and 173
p r o fe s s o r a n d U S $ 1 0 , 0 0 0
universities across the
t o t h e i r u n i ve r s i t y. I n
U n i t e d S t a t e s. Cu r r e n t l y,
addition, the students all
t h e O d e b r e c h t Aw a r d
of 15 top ranked entries
is also presented in
r e c e i ve d a d m i s s i o n t o
Angola, Argentina,
t h e p ro c e s s t o b e c o m e
B r a z i l, D o m i n i c a n
a n O d e b re c h t Yo u n g
R e p u b l i c , Pa n a m a , Pe r u ,
Pa r t n e r o r B r a s k e m
a n d Ve n e z u e l a .
A s s o c i a t e ; s e ve r a l h a v e already applied. A total of 422
32
“ W h i l e we we r e t h r i l l e d t o s e e s o m a ny y o u n g i n n o v a t o r s a n s we r
s t u d e n t s re g i s t e re d t o
t h e c a l l fo r t h e n e x t b i g
c o m p e t e fo r t h i s ye a r ’s
i d e a i n s u s t a i n a b i l i t y,
odebrechtnoticias.com.br / nº 296 / novembro 2012
The solemnity of Odebrecht Award for Sustainable D
and certainly expected
at the Museum of
highlighting that
t o s e e s o m e re m a r k a b l e
Fi n e A r t s, H o u s t o n
H o u s t o n t o o t h r i ve s o n
c o n c e p t s, t h e w i n n e r s
( T X), where Nicholas
d r e a m s, f r o m b u i l d i n g a
and finalists of the 2012
N e g ro p o n t e, fo u n d e r
p o r t – e ve n t h o u g h t h e
U n i t e d S t a t e s O d e b re c h t
of One Laptop per
city is miles away from
Aw a rd fo r S u s t a i n a b l e
C h i l d, g a ve t h e k e y n o t e
the ocean – to sending
Development stunned us
speech encouraging
men to the moon. In line
w i t h u n i q u e, p r o m i s i n g
c u r i o s i t y, i m a g i n a t i o n ,
with its organizational
v i s i o n s,” s a i d Fe r n a n d o
p a s s i o n , c r e a t i v i t y, a n d
dedication to
M u s a , re s p o n s i b l e fo r
the ability to see things
s u s t a i n a b i l i t y, O d e b r e c h t
Braskem America and
f ro m m u l t i p l e p o i n t s
committed to making the
E u r o p e.
of view as instruments
a w a r d c e r e m o ny c a r b o n -
T h e w i n n e r s we re
o f c h a n g e. M a yo r
neutral by purchasing
u nv e i l e d a t a n O c t o b e r
A n n i s e Pa r k e r a l s o
c a r b o n o f f s e t s fo r a l l t h e
1 6 , 2 0 1 2 a w a rd c e re m o ny
a d d re s s e d t h e a u d i e n c e,
g u e s t s’ t r a ve l s.
Development was held at the Museum of Fine Arts in Houston, Texas
T h e p r o j e c t s we r e judged by a panel of exper ts from McGrawH i l l Co n s t r u c t i o n , H a r v a r d U n i ve r s i t y, Lyd e c k e r D i a z , Co a s t B u i l d e r s Co a l i t i o n , U. S . A r my Co r p s o f E n g i n e e r s, t h e A m e r i c a n C h e m i s t r y Co u n c i l, the Plastics Industry Tr a d e A s s o c i a t i o n , a n d Z a c h r y Co n s t r u c t i o n Co r p o r a t i o n . T h e c r i t e r i a fo r j u d g i n g i n c l u d e d technical contribution, reasoning and depth, odebrechtnoticias.com.br / nº 296 / novembro 2012
33
> AWARDS r e a l - w o r l d a p p l i c a b i l i t y, a n d a d h e re n c e t o O d e b re c h t ’s m u l t i f a c e t e d view of sustainability as a synergy of e c o n o m i c d e ve l o p m e n t , s o c i a l d e ve l o p m e n t , e nv i r o n m e n t a l b a l a n c e, political participation, a n d c u l t u r a l d i ve r s i t y. A t e a m f ro m J o h n s H o p k i n s U n i ve r s i t y took second place; Jay C h o i , S a n g k y u n C h o, a n d Vi c t o r H y u n Oh submitted “ Pe g a s u s ( Pa p e r fo r E d u c a t i o n ,
David Peebles, Odebrecht, and the winning students: engineering as a force for p
Growth, and Sustainability)”
produces
we n t b e yo n d t h e p r i z e.
with advising
p a p e r, m i x i n g
Fo r C h o, t h e a w a r d
p r o fe s s o r
traditional
D r. E r i c a
Korean
t h a t t h e r e i s a fo r u m
S c h o e n b e r g e r. T h e t e a m
papermaking
fo r h i s i d e a s t o b e
w o n U S $ 1 5 , 0 0 0 fo r
methodology with
r e c o g n i z e d.
a d d re s s i n g t h e p ro b l e m
modern materials and
of insufficient school
t e c h n o l o g y.
supplies in rural Africa.
34
c e r e m o ny a s s u r e d h i m
To t h e H o p k i n s
“ We g o t t o m e e t a l o t o f p e o p l e, a l l k i n d s o f p e o p l e : r e p o r t e r s,
The students designed
s t u d e n t s w h o r e c e i ve d
media, and CEOs from
a machine that uses
t h e a w a r d, t h e
a t o n o f d i f fe r e n t
agricultural waste and
s i g n i f i c a n c e o f t h e e ve n t
c o m p a n i e s. I t w a s a
odebrechtnoticias.com.br / nº 296 / novembro 2012
M o n i c a G o l i k e, R i c h a r d
on 4th, 5th, and 6th
Fi g u e ro a , a n d N i c o l e
p l a c e. “O d e b r e c h t ’s
S a n t o s, w h o s u b m i t t e d
vision in providing
“Recyclability of
similar opportunities to
O i l Co n t a m i n a t e d
yo u n g m i n d s a c r o s s t h e
C a rd b o a r d ” w i t h
countr y ensures a robust
a d v i s i n g p r o fe s s o r D r.
pipeline of engineering
M e l i s s a Pa s q u i n e l l i .
and architectural talent
Their paper exploring
that will lead the way in
n e w w a y s t o r e c yc l e t h e
significant contributions
1 . 2 b i l l i o n p i z z a b oxe s
toward national
u s e d i n t h e U. S e a c h
and global energy
y e a r wo n t h e s t u d e n t s
c h a l l e n g e s,” s a i d D r. J a y.
US$10,000.
“ These award entries
Fl o r i d a I n t e r n a t i o n a l
are snapshots of what
University
the future could look
re p re s e n t a t i ve s D r.
l i k e i f we h a n d e d t h e
S u s a n J a y a n d D r.
reins to these emerging
A n d re s Tr e m a n t e we r e
l e a d e r s,” s a i d G i l b e r t o
really good experience
a l s o p re s e n t t o r e c e i ve
N e ve s, D S - U S A . “ I h a ve
t o r e a l i z e t h a t fo r u s,
a special recognition, as
n o d o u b t t h a t we w i l l
a s s t u d e n t s, c o m i n g u p
t h re e s e p a r a t e g r o u p s
continue to see great
with an idea can actually
of students submitted
things from these
m a k e a d i f fe re n c e.
entries that ranked
s t u d e n t s.”
positive change
And that these people a p p re c i a t e, a n d a re a l l v e r y i n t e re s t e d i n e d u c a t i o n ,” C h o s a i d. T h i rd p l a c e we n t t o N o r t h C a ro l i n a S t a t e U n i ve r s i t y s t u d e n t s
Check out the video of the first edition of Odebrecht Award for Sustainable Development in the United States. Explore the site of the award and get inside of the 2013 edition.
odebrechtnoticias.com.br / nº 296 / novembro 2012
35
> FAST NEWS - AWARDS
Awarded Sustainability Actions During the 10th edition of the International
Angola received the Sustainability Award
Civil Construction, Public Works, City
for the quality of its social responsibility
Planning and Architecture Equipment and
programs, which have contributed
Material Fair “Projekta by Constrói Angola
toward the country’s economic and social
2012,” held from October 25-28, Odebrecht
development. During the event, which included the participation of 380 exhibitors, Odebrecht also received the Special Award for its continuous, active and dynamic participation during all editions of Projekta by Constroi Angola, the largest fair in the civil construction sector. In its 72-m2 stand, Odebrecht Angola presented the contributions in different areas toward the country’s development during its 28 years of local operation. The space received several different visitors,
Justino Amaro, responsible for Institutional Relations at Odebrecht Angola, received the Sustainability Award, representing the company
including the Minister of Construction, Fernando Fonseca, and Governor of Luanda, Bento Bento. “Odebrecht is our partner,” said Bento. “Here, I feel at home.” Eduardo Badin, Contract Director at the Luanda Expressways Project, represented the company at the “Angola: 10 Years to Construct the Future”, in which he presented the contributions of Odebrecht in the development of the country, beyond the actions of environmental responsibility.
The Angola Minister of Construction, Fernando Fonseca, opens the fair
36
odebrechtnoticias.com.br / no. 296 / november 2012
A Model Sustainable Company For the third consecutive year,
companies for the fourth time is a
Braskem was elected one of the
source of pride for everyone. “The
21 model companies in corporate
selection process, undertaken by
social responsibility by the Exame
the Getúlio Vargas Foundation,
Sustainability Guide, during an event
is rigorous in its evaluation and
held on November 7 in São Paulo. It
very similar to the model used
is the fourth time that the company
by the BOVESPA to make up
has been listed in the guide. During
the Corporate Sustainability
the 13 edition of the award,
Index portfolio,” said Soto. “This
Braskem was the highlight for
process, therefore, is important for
assuming the challenge to reduce
identifying where we can improve,
the water consumption at its units
and in this way, developing actions
to a level below that verified in
for consolidating our path toward
2002.
achieving global leadership in
th
The Exame Sustainability Guide arrived to newsstands
sustainable chemistry,” he said. The main evaluation criteria
on November 22, revealing the
included: the economic dimension,
figures that show the importance
innovations that reduce negative
of sustainability in the economy:
environmental and social impacts
of the 170 companies that signed
and measures designed to fight
up this year, 93% seek to engage
corruption; the social dimension,
suppliers and clients with their social-
commitments and practices for
environmental responsibility activities;
eradicating child and forced labor
91% adopt practices to eliminate
and the adoption of criteria for
discrimination in the workplace; and
qualifying, selecting and monitoring
88% have a board position for dealing
suppliers; the environmental
with issues associated with the topic
dimension, environmental
with the presidency through a direct
management commitments and
channel.
practices; and the overall dimension,
For Jorge Soto, Sustainable
commitment, governance, planning
Development Director at Braskem,
and management in the area of
being among the 20 model
sustainability.
odebrechtnoticias.com.br / no. 296 / november 2012
37
> FAST NEWS - AWARDS
Brazilian Air Force Pays Tribute to Member André Vital, President
strengthen the Aeronautical
model, four of which are
and CEO of Odebrecht
operations within the
already operating. The five
Infraestrutura for the
community.
remaining ones are in the
Bahia and Sergipe markets,
BASV became one
final phase of assembly at
was honored with the
of the most important
the Boeing base in Getafe,
title of Honorary Member
for the country after
located in Spain. The
of the Brazilian Air Force.
the announcement that
plane is one of the world’s
The title was granted by
it would become the
most modern and has 16
Lieutenant General, Luis
operational headquarters
hours of flight autonomy,
Antonio Pinto Machado,
for the most modern P3 AM
meaning that it can travel
during a ceremony held on
Orion patrol planes, which
to Angola and back without
November 5 at the Salvador
will be responsible for the
the need to refuel. During
Air Base (BASV). Each year,
surveillance of the entire
the ceremony, one of the
during the celebrations
Brazilian nautical border,
aircrafts performed swoop
for the base’s anniversary,
primarily after the discovery
flights over the crowd
the honor is granted to
of the pre-salt area. There
present.
citizens who have helped
will be nine aircraft of this
Besides Vital, three more civilians received the tribute: Hélio Jorge Oliveira Paixão and Luiz Fernando Bastos Figueiredo, Police Chief and Bahia Civil Police Investigator, respectively, and Joselito da Silva Correia, Federal Revenue Department Chief.
André Vital, from Odebrecht Infraestrutura, was honored for his contribution toward strengthening the Aeronautical operations together with
38
odebrechtnoticias.com.br / no. 296 / november 2012
AFEq-Brazil Certified in SHE Manager, and Raul Cancegliero,
our Members and partners the
obtained the Integrated
Equipment Manager, who
importance of safety and health
Management System (SGI)
delegated the coordination
prevention and environmental
certification in the ISO
for Éverton Pereira and Paulo
preservation,” said Pereira.
9.001:2008 (quality), ISO
Ricieri. To ensure better process
14.001:2004 (environment)
performance, a work group
certification, three audits of
and OHSAS 18.001:2007
was created consisting of a
the Integrated Management
(occupational safety and health)
representative from each sector.
System, were taken to the
Standards through an audit
The group was responsible
main audit that identified one
conducted at the Functional
for elaborating the necessary
nonconformity.
Equipment Support - AFEq area
documents included in the SGI
in Guarulhos, São Paulo.
and for training the Members.
On November 7, Odebrecht
The entity Bureau Veritas
Until receiving the final
According to Paulo Ricieri
Certification audited the
and Éverton Pereira, the
processes in September, when
implementation of the SGI
it verified the conformity of
collaborated significantly
the processes included under
toward the behavioral and
AFEq. The certification delivery
professional change in
ceremony was held at the
Members and partners: “We
area’s office and included the
saw a visible improvement in
presence of Members, Afonso
our processes and we were able
Mamede, Equipment Director,
to consolidate among all of
Afonso Mamede and Sérgio Leão accompanied the certification event
Sérgio Leão, the professional responsible for Sustainability at Odebrecht, in addition to Éverton Pereira de Oliveira, responsible for Workplace Safety and Environment, and Paulo Ricieri, responsible for Quality, the coordinators of the SGI project. The SGI implantation at AFEq began in January of this year, with Geraldo Almeida, Administrative and Financial
Geraldo Almeida received the Occupational Safety and Health Management System plaque from Amauri Ávila, Commercial Manager at Bureau Veritas Certification odebrechtnoticias.com.br / no. 296 / november 2012
39
> COMMUNITY
The Paths towa Knowledge 40
With the purpose of
Cuba, Colombia, Ecuador,
of Guarulhos, in S達o Paulo,
sharing the experiences
United States, Guatemala,
on October 29 and 30.
lived during the
Panama, Peru, Dominican
daily routine at their
Republic and Venezuela)
by Mauro Hueb, Contract
construction projects,
participated in the fifth
Director in Cuba and the
85 Members from 11
Highway Community of
leader of the Community of
countries (Angola, Brazil,
Knowledge, held in the city
Knowledge, who pointed
odebrechtnoticias.com.br / no. 296 / november 2012
The event was opened
a role to bring people
Exchange of experiences and sharing of information:85 professionals from 11 countries are part of the fifth Highway Community of Knowledge, installed in 2005
into a single environment, promoting discussions and practical solutions,” he said. The lectures presented by Members and specialists over the two days of the meeting included the topics of Urban Mobility, Concession Benchmarks, D. Pedro Corridor, Rota das Bandeiras Concessionaire, Fort Lauderdale Airport, Madden-Cólon Expressway, Social Responsibility at Concessions, the Concessionaire vs. Construction Project Panel, its conflicts and synergies. Participants also debated
rd
topics such as “Construction and Concession and the Search for Synergy, Aiming to Ensure Business Efficiency as a Whole,” and “Excellence in Highway Quality,” and also witnessed
out the importance of
enrich our knowledge, and
the participation of all
that is why we need to use
those present and also
them more,” said Hueb.“The
highlighted the function
decentralization pulls
of the Organization’s
us away from this entire
Network of Knowledge.“The
environment of knowledge
communities increasingly
and the communities have
the launch of the Paving Training Program, set to begin during the first quarter of 2013. All of the cases presented during the meeting are available at the Highway Community of Knowledge
odebrechtnoticias.com.br / no. 296 / november 2012
41
> COMMUNITY at the Odebrecht Corporate Portal.
Mauro Hueb, leader of the Highway Community of Knowledge, and Paulo Cesena, Executive Director of Odebrecht TransPort, spoke to participants during the event
CONSTRUCTION VS. CONCESSION On the second day of the meeting, Paulo Cesena, Executive Director of Odebrecht TransPort, addressed one of the community’s main topics of focus:Construction vs. Concession.Cesena talked about the Organization’s concern with ensuring the existence of solid business both for construction as well as concession, and if necessary, an arbitration between these two.“As much as the topics are synergistic between construction and concession, we know that during the day-to-day it is necessary to decide on a relationship that will
42
Paulo Cesena also
he said.“This presents
eventually benefit both
commented on the challenge
us with the challenge of
sides,” said Cesena.“In this
of boosting business
becoming increasingly more
aspect, there is a concern,
productivity.“Today in
competitive in terms of the
since if such situations occur,
Brazil there is a very strong
investments and operation of
there must be a transparent,
expectation for sliding-scale
our highways.Our challenge
balanced discussion, and
rates [a rate that is accessible
is to translate the concept
with a person to arbitrate it,
to the population], aiming to
into practice, since we know
focused on what is best for
boost the competitiveness
that we are able to achieve
the Organization,” he said.
of the Brazilian economy,”
the desired productivity
odebrechtnoticias.com.br / no. 296 / november 2012
practices focused on the construction of highways so that the Organization can achieve standards of excellence in these sectors,” explained Mauro Hueb. According to Hueb, the idea emerged two years ago in Miami.“The challenge emerged during our 2010 meeting, held in the United States with aims of using that country as reference, as it already adopts certain technological practices in this sense,” he said. The program, which lasts 26 weeks, consists of two modules:Academic (at a distance) a nd Pra c t i c a l (on-site). Und er t he Ac ad emic M od ule, t he M em b er has an inst r uc to r t hat will monitor him o r her and also has access from the day-to-day,” he
designed for Members from
to sup p or t vid eos; whil e
concluded.
the production, engineering
in t he Prac t ic al M od ule,
and commercial areas
t he M em b er will receive
TRAINING IN THE AREA
at highway construction
t he sup p or t of monitors
OF PAVING
projects or other paying
by specialty, as well as
projects.“The Training
courses and applications
event, Mauro Hueb and
Program was created with
in the field and at the
Professor Djalma Pereira
aims of promoting and
laborator y, together with
presented the Paving
disseminating the best and
discussions and practical
Training Program, which is
most modern engineering
experiences.
At the close of the
odebrechtnoticias.com.br / no. 296 / november 2012
43
> PEOPLE
Communication Heads to
Once per month, the
main image indicators,
the Bahia Southern Lowlands
business communicators who
analyzing the quality of the
Environmental Protection
are part of the Odebrecht
media exposure during the
Area Mosaic Program for
Organization meet in the city
current month.
Development and Growth
of SĂŁo Paulo for the meeting
44
The November meeting was
Integrated with Sustainability
about the Image and Media
different. On November 8, 25
(PDICS). The visitors were
Audit. Produced by the
communicators traveled to the
received by Norberto
communication agency CDN,
Bahia Southern Lowlands to
Odebrecht and Mauricio
an Odebrecht partner, the audit
discuss media indicators and
Medeiros, Chairman of the
summarizes the Organization’s
exchange experiences with
Board of Trustees and Executive
odebrechtnoticias.com.br / no. 296 / november 2012
o the Southern Lowlands Participants from the Image and Media Audit meetings gather at the Tancredo Neves Rural Family Home
Chairman of the Odebrecht
a rural area with major
of their own transformation,
Foundation, respectively, in
environmental heritage into
capable of passing on the
the municipality of Presidente
a prosperous and dynamic
knowledge acquired to their
Tancredo Neves.
region, helping young talents
families and the community in
get established in the field.
general, improving everyone’s
Odebrecht Foundation
This is what was pointed
conditions of life,” said
in partnership with the
out by Mauricio Medeiros:
Medeiros.
government, private initiative
“We understand the youth
and civil society, PDCIS has
to be valuable agents of
communication is the vehicle
the challenge of transforming
development and leaders
of knowledge. “Both require
Supported by the
For Norberto Odebrecht,
odebrechtnoticias.com.br / no. 296 / november 2012
45
> PEOPLE
culture for the practice of
with the Presidente Tancredo
staying in the region and offering
interpretive and propositional
Neves Rural Family Home (CFR-
something more to society,” said
knowledge, which allows for
PTN), forms the Manioc and Fruit
Paraná. “I see that they are, in fact,
results based on information
Production Strategic Cooperative
leaders in the communities in
that leads to facts and which
Alliance.
which they work. “This enchants
structures and complements
46
For André Paraná, from
anyone who comes through
acts that lead to results,” he said.
Odebrecht Engenharia Industrial,
here,” he said. During the lunch,
After that, the group toured the
who had already visited the
Members interacted with the
installations of the Presidente
region in 2004, the progress
CFR-PTN students. “Hearing from
Tancredo Neves Rural Producers’
is notorious. “The youth have
them how important they are for
Cooperative which, together
a perspective of the future, of
the communities in which they
odebrechtnoticias.com.br / no. 296 / november 2012
On the second day of the event, the communicators also visited the Igrapiúna Rural Family Home
live is an incredible experience,”
Energia; Thaís Reiss, from
Conservation Organization.
said Barbara Nitto, from
Odebrecht United States;
On the following day, they
Odebrecht Oil & Gas. “They are a
Thaís Rosa, from CDN; Pilar
visited the head offices of the
reference and want to continue
Baella, from Odebrecht Peru,
Igrapiúna Rural Family House, the
with the training to contribute
and Ana Carolina Martins and
company Ambial Agroindústria
toward the region,” she said.
Taynée Vieira, from Odebrecht
– responsible for the heart
Infraestrutura, also learned more
of palm processing –, the
a second day of interaction with
about the actions supported
Agroforest Family Home, located
the institutions that are part of
by the Pratigi Environmental
in Nilo Peçanha and the Pratigi
PDCIS. Also on November 8,
Protection Area Guardian
Environmental Protection Area
Josiane Costa, from Odebrecht
Association and the Land
Rural Producers’ Cooperative.
Part of the group completed
odebrechtnoticias.com.br / no. 296 / november 2012
47
> FAST NEWS - PEOPLE
Meet the Winners of the Company of Youths’ Dreams Quiz More than 1,300 Members of the Organization participated
earned 7th place on the list, two
Maria João Sebastião Mussanhane,
positions higher than 2011.
from Odebrecht África, Emirados
in a Quiz about the award that
The winners, by company,
Árabes e Portugal; Priscila Santana
indicated Odebrecht as one of
were: Marcela de Araújo Souza and da Silva and Fernando Pereira
the Top 10 Companies of Youths’
Paula de Fatima Nardon Abrikian,
Cavalcante, from Odebrecht
Dreams. This year, the Organization
from Odebrecht Infraestrutura;
América Latina; Marlon José de Melo and Joelma Maria da Silva, from Odebrecht Engenharia Industrial; Marlus Cordeiro, from Odebrecht Defesa e Tecnologia; Patrícia Martins and Valéria Martins, from Braskem; Daniela Mattos and Maurício Carvalho Reis, from Odebrecht Energia; Diogo Villalobos Hrdlicka and Antonio Carlos Pereira Junior, from ETH Bioenergia; Paula Karine de Souza Ferreira and Tais Barreto Tolentino, from Foz do Brasil; Daniela Mota Araújo and Augusto Cruz, from the Odebrecht Foundation; Daniel Spencer Pioner and Gustavo Arrobas, from Odebrecht S.A.; Vitor Leite de Souza and Guilherme Azevedo Charret, from Odebrecht Oil and Gas; Soraya Martins da Silveira and Lissa da Fonseca Nunes, from Odebrecht Realizações Imobiliárias; and Ana Carolina Coutinho de Sousa and Juliana Paes de Andrade Pimentel,
The award for those who answered the questions correctly in the shortest amount of time was a miniature replica of the trophy received by Odebrecht
48
odebrechtnoticias.com.br / no. 296 / november 2012
from Odebrecht TransPort.
Knowledge for Life Everyone there knew what the
at the institution for four years.
citizenship and the elaboration
moment represented. The mixture
“I’m more motivated to continue
of projects. The last phase,
of feelings – happiness, nostalgia,
with my work and influence the
on November 10, was led by
enthusiasm – at completing
transformation of my region,” she
Volney Fernandes, Leader of
yet another important phase.
said. Pedro Assunção, who works
the Environmental Service
Gathered at the Papuã Center
at the Casa Jovem State High
Cooperative Alliance, with the
auditorium in Ibirapitanga, Bahia,
School Industry of Knowledge,
lecture “What Will We Do with
20 youth completed the Young
commented that the discussions
What We Learned?” in which
Entrepreneur Development
influenced his personal planning:
he highlighted that changes
Program (PDJE), an initiative of the
“Now it is easier to build by life and are necessary for building life
Odebrecht Foundation.
career plan and know what steps
Aligned with the Odebrecht
I should take to make it possible,”
histories. For the Course Coordinator
Entrepreneurial Technology,
said Assunção. “This was my
and Consultant in Human
PDJE seeks to contribute
biggest gain.”
Development at the Odebrecht
toward the professional training
During its second edition,
Foundation, Gilcia Beckel, the
of rural entrepreneurs who
completed in one year and a half,
sensation was one of mission
currently work at institutions
PDJE included programming with
accomplished. “The enthusiasm
or projects associated with
18 monthly modules on different
and interest of everyone is visible,”
the Bahia Southern Lowlands
topics, such as leadership, time
said Beckel. “This continued
Environmental Protection Area
management, communication,
training helps each person evolve,”
Mosaic Program for Development
social responsibility, rights and
she said.
and Growth Integrated with Sustainability (PDCIS).
A new group of young entrepreneurs receives training under the second
The group consisted in its majority of former students of the teaching units associated with PDCIS. “I had the privilege of acquiring new knowledge and exchanging experiences with each colleague,” said Déborah Santana, Assistant Educator at the Presidente Tancredo Neves Rural Family Home, who has studied odebrechtnoticias.com.br / no. 296 / november 2012
49
> FAST NEWS - PEOPLE
Odebrecht Óleo & Gás: Seminar in Sustainability With aims of sharing knowledge and experiences and promoting the
Subsea GNSC Raso Consortium, the
synergy between the Members from its
UN - Integrated Services – which closed
Sustainability areas, Odebrecht Óleo
the contract without any occurrences,
& Gás promoted its 1st Sustainability
recording 600 days without time loss
Seminar on October 29 and 30 in Rio de
accidents.
Janeiro. The topic was being discussed
The formatting of the 1st
only in the Line, and with the growth
Sustainability Seminar includes its
and maturity of the business, the idea
completion in two phases, each one
emerged to promote a forum that could
lasting two days. The second phase will
gather the entire company.
be completed during the first quarter
The event was opened by Entrepreneurial Leader, Roberto Ramos. For two days, 70 people listened to
of 2013, with the same dynamics as the first. For Marco Aurélio Fonseca,
presentations at the UN - Drilling and
the professional responsible for
the UN - Integrated Services, with a focus
Sustainability at Odebrecht Óleo & Gás,
on the main highlights and contract
besides physically gathering leaders and
concentrations. Professionals from the
team members within the spheres of
Sustainability and Communication
small and large companies, the seminar
areas at Odebrecht Óleo & Gás,
also reinforces the commitment to the
representatives from the Operational
company’s Sustainability Policy, aligned
Safety and Environment Department
with that of the Organization. “By
at Brazil’s National Petroleum Agency
analyzing how the Sustainability actions
(ANP) and Sérgio Leão and Alexandre
directly impact the value and production
Baltar, from the Odebrecht Sustainability
chain, the Sustainability Seminar
area, presented lectures.
promotes a more global understanding
Commemorative plaques were
50
time loss accidents, as well as at the
of the company and its businesses, in
delivered in honor of the Workplace
addition to the consequent valorization
Safety records achieved at three drilling
of this culture at Odebrecht,” said
units, which recorded one year without
Fonseca.
odebrechtnoticias.com.br / no. 296 / november 2012
Exercising Leadership, Incorporating the TEO On October 25 and 26, 32 Members from
Engenharia de Projetos took part in the closing
Odebrecht Engenharia de Projetos and
event for the first group from the Introduction
Odebrecht Engenharia Industrial participated
to Culture Program. The event, administered by
in the Exercising Leadership Program in São Paulo.
the company’s People and Organization team
Led by Professor Oscar Ferreira, the meeting
with the support of Odebrecht Engenharia
gathered new and mature leaders for a reflection
Industrial, gathered professionals who have
and discussion on the Educational Leader’s role
been at the Organization for less than one year
at the Organization, aligned with the practice of
for the discussion and consolidation of the
Odebrecht Entrepreneurial Technology (TEO).
concepts, criteria and principles of the Odebrecht
On November 6, 28 Members from Odebrecht
Entrepreneurial Technology (TEO).
Members from Odebrecht Engenharia de Projetos and Odebrecht Engenharia Industrial gather at different events focused on leadership concepts and the Odebrecht Entrepreneurial odebrechtnoticias.com.br / no. 296 / november 2012
51
> FAST NEWS - PEOPLE
Entering the Digital Era With the expansion of new technologies,
contact with the computer during Hit the Net.
the search for new resources and tools
“I don’t have a computer at home and I came
from the digital era has also increased. In
here without knowing anything,” said Mussa.
Nacala, Mozambique, less than 1% of the
“Today, I even know how to send e-mail.
population has a mastery of IT. In order to
With this opportunity, my chances of getting
contribute toward increasing digital inclusion
a job will increase,” he said. Dedicated and
in the region, in October of this year the
participative, Ester Kierene das Neves, age
Nacala International Airport – developed by
20, is one of the students with a 100% score
Odebrecht – initiated Hit the Net.
in the Word, Excel and Internet modules.
The program, held at the company’s Training
Pleased with the result, she commented the
Center and administered by Salvador Américo,
following: “The youth from Nacala are offered
has a course load of 32 hours and focuses on
a great opportunity, since the training is free
the use of the Office system and expanding
and will open up new horizons over the short
students’ vision of the world by exposing them
term,” said Neves.
to the reality of other social, economic and
According to Salvador Américo, access to IT
cultural contexts. Approximately 100 people
is a source of research and a work tool. “Hit the
from 10 neighborhoods located near the
Net is increasing knowledge and contributing
construction site have already been benefitted.
toward local development,” he said.
Antonio Lopes Mussa, age 24, had his first
Since October of this year, the Nacala International Airport Project has benefited more than 100 people through Het the Net
52
odebrechtnoticias.com.br / no. 296 / november 2012
Encouraging an Improvement in Productivity
The BubbleDeck system and other processes will be applied at the Federal District Administrative Center, one of the pioneers in the use of such innovations in Brazil
During a meeting that gathered 20 Members
method for eliminating the volume of concrete
from the Federal District Administrative Center
on roof slabs, is one of these. The system consists
project, held in October, Engineer Erico Dantas,
of plastic spheres inserted uniformly between
from the Engineering, Equipment and Safety
two metal screens, significantly reducing the
Health and Environment area at Odebrecht
weight of a slab. “Besides reducing the costs
Infraestrutura for the Northeast and Central-
of the construction work, the BubbleDeck is a
West region, presented the Permanent
sustainable method, since it replaces concrete
Productivity Program. The objective behind the
with plastic and reduces the use of wood
initiative is to check and assess the factors that
with recycled shoring. The production of the
influence productivity at the company’s projects.
plastic releases less CO2 into the atmosphere
The topic was featured in the October 2012 edition of the magazine Exame, which revealed that the North American worker is capable of
than concrete, which is one of the main things responsible for releasing pollutants,” said Dantas. For Monica Evangelista, Market Development
producing more than five Brazilian workers put
Manager at Braskem, the method is also
together. The main reason behind this disparity
an example of transversality between the
and an obstacle for Brazilian productivity,
Organization’s companies. “The plastic spheres
according to Erico Dantas, is cultural. “The North
used in the BubbleDeck are produced with the
Americans are used to using tools that truly
resin supplied by Braskem,” said Evangelista.
assist with the work, while Brazilians are not,” said
Besides this, the technology can improve the
Dantas. “In civil construction in Brazil, we use the
acoustics of the roof slabs, reduce shoring and
same tools as we did 50 years ago.”
increase the span between the pillars. “In this
In addition to equipment, technology also influences productivity. The BubbleDeck, a
way, you do not hear the footsteps of someone walking on the floor above yours,” she said. odebrechtnoticias.com.br / no. 296 / november 2012
53
> FAST NEWS - PEOPLE
Incentive for New Professionals With aims of integrating
Motta, was a member of
I also recorded the visit and
professional practice with
the Journalism of the Future
explored the way my colleagues
academic theory, the Fonte
Program, which took 12
took photographs, I sought out
Nova Arena has received more
university students to the
still unexplored angles and took
than 500 university students
construction projects on October advantage of the freedom of
during the two and a half years
29. “During our first visit, we
amateurism to freely explore
of the construction project,
appreciated, questioned and
cuts and colors,” she said in her
contributing toward the training
shared different perspectives
article entitled “Amateurism and
of the new professionals.
about the most popular
Experimentation,” published in
Students from the areas of
construction in the city of
the Journalism of the Future
Engineering, Architecture
Salvador,” said Motta. “With their
Blog.
and Journalism, for example,
different points of view, the
witnessed the grandeur of one
photo journalists, soccer lovers
Architecture student, became
of the Confederations Cup
and on-call news reporters
emotional when talking about
and World Cup stages and got
headed for the arena. Each one,
the project: “I am enchanted with
an up-close look at the arena
with their equipment at hand or
the arena, since it is a project that
construction process.
an idea in their head, explored
aggregates all the concepts of
the environment differently.
contemporary architecture and
Journalism student, Thaís
Fernanda Machado,
the issue of sustainability and accessibility, which we study at college,” said Machado. “This is a facility that maintains a dialogue with the city. Having an arena that is able to balance all of this is truly a very big gain for the people of Salvador,” she said. Click here and check the testimonial from the Professor of Architecture at the Federal University of Bahia, Carlos Bahia, More than 500 Engineering, Architecture and Journalism university students visited the Fonte Nova Arena, uniting theory and practice
54
odebrechtnoticias.com.br / no. 296 / november 2012
and student Fernanda Machado.
Reflection on Health and Safety
Vale and Odebrecht leaders promoted presentations and dialogue about the topics in different sectors of the construction project for all Members
On November 13, the Moatize Expansion
of adopting positive attitudes when it comes to
Project – a Vale project developed by Odebrecht
Health and Safety issues to multiply the culture of
in Mozambique – promoted the Day for Reflection
preservation of life.
on Health and Safety, an event that is included on
The General Civil Construction Manager, Marcos
the mining company’s annual calendar and which
Camargo, presented some incidents of unsafe
occurs at the same time in all countries in which the
acts and asked the public for its help with the
company is present.
identification of the same. “These situations
Besides highlighting the issues of Health and
show us how important it is to conduct a prior
Safety, the event also proposed an analysis on the
analysis of the risks of daily activities and follow
daily attitudes adopted to mitigate risks and prevent
procedures to prevent accidents,” he said.
fatal accidents. The first edition took place in 2011,
According to Osvaldo Adachi, Senior Leader of
mobilizing 25 countries and 138,000 people to focus
Construction and Engineering at Vale, every day is a
on valuing life.
day to reflect on the respect for life and the care to
In 2012, Odebrecht participated with the
be taken with health and safety. “It is a daily journey
involvement of the 2,600 Members of Moatize
with aims of multiplying safe behavior, both at
Expansion Project. During the activities, the actions
work as well as at our homes, for the benefit of the
to achieve the “Zero Accident” goal were highlighted
communities and development of the country,” said
and there was a reinforcement of the importance
Adachi. odebrechtnoticias.com.br / no. 296 / november 2012
55
> FAST NEWS - ENVIRONMENT
Support with the Creation of Environmental Laws Through the Social Energy for Local Sustainability Program,
municipalities of Teodoro Sampaio
promoted by ETH Bioenergia, the
and Mirante do Paranapanema
municipality of Teodoro Sampaio,
(SP), Nova Alvorada do Sul (MS)
in rural SĂŁo Paulo, created a
and Caçu and Cachoeira Alta (GO).
new law for the integrated
The participative construction
management of solid waste in the
of the plans takes place during
city. Municipal Law 1834/12 enacts
different stages of work and
the Teodoro Sampaio Municipal
received the support of a company
Solid Waste Code and defines the
specialized in the elaboration of
principles and guidelines designed
solid waste management plans.
to ensure the efficiency of the
A survey of the problems related
public services offered to protect
to waste in the municipality
the environment and promote
and opinion poll with the
health and social inclusion.Â
population were used to form
It represents a milestone in
an initial diagnosis to receive
public policy for integrated
the contributions of the local
environmental management in the
government and a support group
municipality and in terms of the
formed by civil society leaders
result of the program, generated
active in the city. It also involves
through a process of participative
the joint definition of short,
construction in priority projects
medium and long term goals for
for the population. The new law
completing each one of the actions
resulted from the implementation
covered in the plan. The document
of the Integrated Solid Waste
is sent for public consultation to
Management Plan in the city.
receive any suggestions from the
Through Thematic Commissions
56
were considered priority for the
population and then continues
(CTs) and Community Boards (CCs),
onto the Community Channel until
the Solid Waste Management Plans
it is transformed into law.
odebrechtnoticias.com.br / no. 296 / november 2012
“Green” Polyethylene at European Conference Braskem marked its presence
to substantiate the product’s
at the seventh edition of the
environmental performance,
European Bioplastics Conference,
and accordingly, provide its
the largest European meeting
clients with relevant information
of the bioplastics sector. The
for understanding and
company is one of the sponsors
communicating the performance
of the conference that was held in
of its products. The other two
Berlin, Germany, on November 6
lectures were presented by
and 7.
clients who addressed new
The highlight of the participation was the topic of
developments of products made from “Green” PE.
“Green” Polyethylene, a polymer
“Offering increasingly more
of a renewable source produced
sustainable products is one of
from sugarcane ethanol. In the
our pillars of operation for better
cycle of lectures, the “Green”
serving clients and society,”
PE was the topic of three
said Marcelo Nunes, Director of
presentations. At Braskem’s space,
Renewable Chemistry Businesses
some of the products made by its
at Braskem. “Along these lines,
clients using the biopolymer were
Braskem has intensified its
displayed for visitors.
research focused on products
On the second day of the
made from renewable raw
event, the consulting firms
materials. We could not miss
E4Tech and LCA Works, which
this event, which offers a unique
are working in partnership with
platform of information on
Braskem to conduct the study
the sector-related trends in a
on the Lifecycle Analysis (LCA)
market of high relevance and
of “Green” PE, gave a lecture
also involves the participation
on the topic. The study is part
of important actors from the
of the company’s program
industry,” said Nunes.
odebrechtnoticias.com.br / no. 296 / november 2012
57
> FAST NEWS - ENVIRONMENT
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odebrechtnoticias.com.br / no. 296 / november 2012