ON 304 ing 7 by criativos

no. 304 • april 2013

Itaipava Arena Fonte Nova: A New History Begins!

Odebrecht: A Brand Made Up of All of Us!

Odebrecht Award for Sustainable Development

Santo Antônio HPP: One Year of Energy Generation

contents no. 304 • april 2013

A BRAND MADE UP OF ALL OF US!

Editorial Staff ODEBRECHT NOTÍCIAS is an internally-circulated newsletter published twice a month by the Odebrecht S.A. Communication team. RESPONSIBLE JOURNALIST: Fabiana Cabral SUGGESTIONS: fabianacabral@odebrecht. com DISTRIBUTE ODEBRECHT NEWS AT YOUR COMPANY!

CREATIVITY FOR SUSTAINABILITY

26 FAST NEWS 52 NEW DESIGNERS, NEW IDEAS

56 FAST NEWS: PEOPLE 60 SANTO ANTﾃ年IO: ONE A NEW HISTORY BEGINS

YEAR OF GENERATION

62 WORLD WATER DAY:

ATTITUDES MAKE ALL THE DIFFERENCE

68 FAST NEWS: ENVIRONMENT 72

FAST NEWS: SOCIAL ACTIONS

NEXT EDITION:

24 APRIL

visual identity

A Brand Made Up of All of Us!

debrecht has taken an important step to visually reinforce the cultural alignment between its different Businesses. During the first quarter of 2013, the Organization launched a new brand architecture that involves adopting a single brand for all businesses. Only Braskem and the Enseada do Paraguaçu Shipyard did not join the new system for corporate specific reasons. “We needed to visually reinforce for companies and people the feeling of belonging to a single Organization,” said Márcio Polidoro, responsible for Communication at Odebrecht S.A. “One the other hand, we also needed to demonstrate to them the Organization’s commitment to each one of its businesses,” said Polidoro. The challenge was launched by the English consulting firm Interbrand in 2011.

In work that took more than one year to complete, professionals from the company visited the Organization’s construction projects, industrial units, concessionaires and offices in Brazil and in other countries. The goal was to understand the Odebrecht business culture and the specific characteristics resulting from the decentralization of its operations. At the time, each company created and managed its own brand. “We gathered a set of perceptions, and together with the client, we established the work premises that were always oriented by the idea that the brand is an asset that should be managed aiming to understand

Conceição Ribeiro, members of Odebrecht S.A., in Salvador, received the kit with objects containing the logo

Isabel Ferreira displays the informative brochure about the launch of the brand

those with whom it relates,” explained Laura Garcia, Brand Strategy Manager at Interbrand. “Another decisive factor was the idea to build a global perception for a corporate organization that operates in different businesses and countries. That is why it was necessary to create a single brand, one that was capable of resisting structural changes,” said Garcia. Besides reinforcing the meaning of “Organization,” the adoption of the monobrand system allowed the Organization to create differentiations between the businesses through specific descriptions associated with the Odebrecht brand. The descriptions have the purpose of simply and clearly informing each business’s segment of operation.

ODEBRECHT S.A. HAS A NEW LOOK The implementation of the new visual identity and nomenclature follows its own schedule, defined and communicated by each Business. At the Odebrecht

S.A. holding, April 1 was chosen as the official day for the change. A campaign to launch the new brand was prepared by the Odebrecht S.A. Communication team to involve the Members in the Organization’s new phase. One of the campaign highlights was the disclosure of a video that features animations reinforcing the unity between the businesses, pointed out the relevant aspects of the Odebrecht Entrepreneurial Culture and presented the new architecture of the brands. The video was sent to all Members of the Organization through e-mail marketing and reached 14,042 accesses in one week, with more than 1,000 “Shares” on the social networks. On the official Odebrecht Facebook page, there were 93,000 views of the film presentation post, which was “Liked” by 446 people. The campaign also included the replacement of the logo in the Odebrecht S.A. office reception areas, the placement of banners and posters in the indoor environments, publication of electronic banners on the online corporate portal and Organization website, as well as the replacement of the badges of some 1,200 Members of the holding. These Members also received kits with objects that featured examples of the ways to apply the new brand. In all, the launch actions included eight offices in Brasília, Rio de Janeiro, Salvador and São Paulo.

Click and watch the video that presents the new architecture of the brands of the Odebrecht S.A.

A video presented the new architecture of the Organization’s brands

“We hope that with this campaign, the Members will care for this brand, its application and use it correctly, since it is a brand that belongs to all of us,” said Karolina Gutiez, responsible for Editorial Programs and Brand Management at Odebrecht S.A. “This is very important for our Organization,” said Gutiez.

BRAND TERRITORY

The Brand Territory was developed with aims of orienting the application of the new visual identity

Brand Territory, a website that gathers all the standards for the correct use of the brand, was created in order to facilitate Member and service provider access to the Odebrecht Organization’s new visual guidelines. In order to access it, it is necessary to register on the home page and await approval by the website management team. In Brand Territory, users can find information about the attributes and strategy of the Organization’s brand, the Tone of Voice Guidelines for elaborating texts, Color Guide for the new visual identity, Sign and Fleet Manual, as well as the new brand architecture. Also available for download are the different versions of the logo, office stationary, the new Odebrecht typographic family, the presentation model and the pictograms used on the signs for the different environments. Each company has its own version of the Brand Territory, with visual guidelines, variants of the logo and specific applications for the respective type of business. All in an integrated environment, developed with aims of guaranteeing visual unity and strengthening the Organization’s brand.

New visual identity present in the daily routine

cover

The opening game at the Itaipava Arena Fonte Nova, held on April 7, included the presence of 41,500 people

fter 1,959 days, or five years and five months, fans once again were able to set foot on the site that has served as stage to important moments in soccer history. On the sunny afternoon of April 7, more than 40,000 fans of the soccer teams Bahia and Vitória gathered to “kick off” a new history: the inauguration of the Itaipava Arena Fonte Nova. From November 2007 to April 2013, a great deal changed. The former Octávio Mangabeira Stadium, inaugurated in 1951, became Salvador’s newest postcard view, imploded and rebuilt to host the Confederations Cup and 2014 World Cup. The inaugural events at Itaipava Arena Fonte Nova began on April 5 and will continue until the long-awaited classic soccer game between the teams Bahia and Vitória on Sunday. Odebrecht News presents the details of these celebrations.

OFFICIAL INAUGURATION On the morning of April

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President Dilma Rousseff, accompanied by the State Governor Jaques Wagner, gave the kick marking the official inauguration of Itaipava Arena Fonte Nova

5, Fonte Nova Negócios e Participações – the concessionaire that administers the arena formed by Odebrecht Properties and OAS Arenas – held the official inauguration ceremony with the presence of Brazilian President Dilma Rousseff, accompanied by Bahia Governor Jaques Wagner, Salvador Mayor Antônio Carlos Magalhães Neto and Members of the construction consortium Arena Salvador (Odebrecht Infraestrutura and Construtora OAS). In her speech, Dilma Rousseff spoke about the pride the construction project brings for Brazilians. “I am pleased to present the inauguration of this arena,” said President Rousseff. “It makes me proud to see that we are surpassing expectations. It is not every country that has such beauty at its stadiums. The ‘horseshoe’ shape gives the people an identity, since the arena faces the Tororó Fountain, where I drank water when I was a child, where the African Gods of this land are found, where the pride

of this city’s syncretism is found,” she said. Present at the event were the Minister of Sports, Aldo Rebelo; Minister of Justice, José Eduardo Cardoso; Minister of Communication, Helena Chagas;

Minister of Transports, César Borges; Minister of Policies for the Promotion of Racial Equality, Luiza Bairros, and Father Antônio Maria. The President of Itaipava Arena Fonte Nova, Frank Alcântara, company directors and Ney

Campello, Head of the State Department for FIFA World Cup Affairs, also participated in the ceremony.

WISH COME TRUE On the afternoon of April 6,

The famous “Senhor do Bonfim” ribbon, which surrounded the entire arena, was untied, symbolizing that the dream of delivering the new stadium had come true

journalists and guests attended the event to break the enormous Senhor do Bonfim ribbon that surrounded the entire arena. The ‘Bonfim ribbon,’ a tradition of Bahia culture, symbolizes a request made and fulfillment of a wish. “This was a dream, a request that now became a reality: give the Bahia people an arena with the structure they deserve,” emphasized Frank Alcântara. According to Douglas Costa, Market Director of the Petrópolis Group (manufacturer

of the Itaipava brand beer), entertainment and many events are included in the arena’s plans: “It is a demonstration of gratitude and respect for Bahia traditions, one of the most important offered by the Petrópolis Group.”

‘FONTE NOVA IS OURS’ Before watching the soccer game, the fans had the opportunity to tour the new arena installations and watch the inaugural event that paid tribute to Bahia culture.

Young Arthur Nascimento, age 13, who suffers from polio and after several treatments was able to walk with the assistance of special equipment, was the one chosen to kick off the ceremony. “I want to say that everyone needs to respect individuals with special needs,” said Nascimento. “Being disabled does not mean being incapable. I also want to ask for a peaceful Ba-Vi [classic Bahia versus Vitória game]. Everyone needs to respect one another,” said the youth, who received a standing

The participation of Arthur Nascimento and Bahia singers marked the artistic performance for the arena’s inauguration

ovation from the audience. The Master of Ceremonies, Bahia actor Fábio Lago, headed the celebration. Wearing white and holding a tambourine, he played the Repente musical style and recited Cordel – a popular literary genre of Brazil’s Northeastern region frequently

dawn, our chest is filled with the certainty that we deserve this feat. From our chest comes this sincere tribute. Our respect and memory that prevails,” recited the actor. After that, the Bahia singers gave the celebration a more musical tone. Margareth Menezes

written in rhyme. “For these people, who are warriors, the team is canarinho (nickname for the team, meaning “little canary”) and who have a miracleworking saint and say together, Our God is Brazilian,” he recited. Fábio Lago remembered the victims of the accident that occurred on November 25, 2007, when seven people died after part of the grandstand collapsed at the former Fonte Nova. The names of Anísio Marques Neto, Djalma Lima Santos, Jadson Celestino, Joselito Lima Júnior, Márcia Santos Cruz, Midian Andrade Santos and Milena Vasquez Palmeira were read and displayed on the big screens. “And from the wreckage and the injured, this dream is born,” recited the actor. “The wait was a sullen time, but no pain is in vain, no dream dies a pagan. Now we are all witness to a new

sang Kirimurê, a song by Jota Velloso; Mariene de Castro sang some traditional samba songs, called samba de roda, the rhythm characteristic of the Bahia Recôncavo region; and Marcia Short, Dan Miranda and Claudia Leitte stepped up on stage to sing the songs Crença e Fé (“Belief and Faith”) and Sorriso Negro (“Black Smile”). Ivete Sangalo ended the artistic performances with a tribute to the players who made Brazilian soccer history – Aliomar Brito, André Catimba, Baiaco, Beijoca, Elizeu Godoy, Emo, Marcelo Ramos, Osni Lopes, Paulo Isidoro, Preto Casagrande, Ronaldo Passos, Sapatão, Sérgio Moraes, Tyrso, Wesley, Zé Carlos, Zé Eduardo and Ricky. The singer and other artists sang the Bahia and Vitória hymns together. “I am happy and honored to be able to sing at the arena opening,

The Bahia stage designers responsible for the artistic event developed a stage made from styrofoam reused from the construction work. More lightweight, it helped preserve the arena grass

With a capacity for 50,000 people, the new arena has covered seats on 10 levels and three grandstand rings

which is a beloved and important place that is part of our history and culture,” said Margareth Menezes. “I hope the people are able to cherish it, enjoying this place for many years to come, an achievement earned by all.” Ivete Sangalo, who confirmed the recording of her 20-year career

Nova, reinforced: “This is a temple of joy, entertainment and pride for all Bahia people,” she said.

special at Itaipava Arena Fonte

group in the state. Bahia and

THE BALL “ROLLS” The classic Ba-Vi game was preceded by the national hymn performed by 100 musicians from Olodum, a traditional percussion

Renato Cajá’s penalty kick marked the first goal at the Itaipava Arena Fonte Nova during the game that ended 5-to-1 with Vitória as winner

Vitória played a heated game, with the points counting toward the Bahia Championship. The game began highly competitive, with both teams on the offensive. Forty-two minutes into the first half, Renato Cajá’s penalty kick earned Vitória the first goal in the Itaipava Arena Fonte Nova. During the second half, there were another five goals,

four of these by Vitória – scored by Maxi Biancuchi, Michel, Vander and Escudero – as well as one by Bahia, scored by Zé Roberto. According to Frank Alcântara, there were no serious problems at any time during the event. “It is a new start for all of us,” he said. “Today is just the first day. This arena will evolve with each game.”

NAMING RIGHTS The Itaipava Arena Fonte Nova is the first among the new Brazilian multiuse arenas to sign a naming rights agreement. In order to earn this privilege, the Petrópolis Group is investing R$ 10 million per year for a 10-year period. The agreement grants Itaipava and the company’s other brands the right to sell their products exclusively at all of the arena’s bars and restaurants.

The fans from the teams Bahia (“tricolors”) and Vitória (“red and black”) watched an exciting classic game classified as part of the Bahia

INAUGURATION OF THE ITA View other images of the

AIPAVA ARENA FONTE NOVA e celebration in Salvador.

fast news

A Magazine to Get to Know One Another Odebrecht in Argentina developed a new digital publication to encourage a different kind of communication : NOS (“US” ) magazine shows the more personal side of Members from different contracts in the country and promotes interaction between professionals. Launched on March 22 with a high level of acceptance and positive critique, the magazine features five interviews each edition. Each one reveals Members’ stories and experiences. “In addition to saving ink

Published twice a month, the magazine NOS is available in Spanish and Portuguese

and paper, the digital format allows for a more modern look, with a photo gallery and videos of the different people, ” said Hernán López Sosa, responsible for the Communication and Image area in Argentina. “This allows us to get an in-depth look at the interviewed individuals, ” he said. One of the people featured in the first edition of NOS is Diego Pugliesso, responsible for Administration, Finances and People. “It is important to show our

people, since we are an Organization of people,” said Pugliesso. “Any technological advance will arrive to help us, but it can never replace the contact we have from day-to-day. The idea is to get to know each other better, understand and value those next to us, ” he said during his interview. View the digital magazine NOS and learn more about some of the Odebrecht Members in Argentina. Access: http: //nos. odebrecht. com. ar

Rio Corporate consists of six corporate properties, has 21,000 square meters of constructed area and two underground floors

A New Development in Rio de Janeiro On March 26 , Odebrecht Realizações Imobiliárias delivered its second development in Rio de Janeiro : Rio Corporate, located within the Rio Office Park Complex in Barra da Tijuca, next to Dimension Office Park – the company’ s first development in the city, delivered in December 2012 . For Maurício Brayner, from the construction team, the project was a learning experience due to the unique characteristics involved developing a project for a single client. “We completed a personalized project, ” said Brayner. According to Brayner, for a 20-month period, the

Odebrecht Realizações team and one of the client’ s engineers worked together to build the development. “This relationship involved direct and transparent communication. We were able to dream the client’ s dream and develop a better quality product without impacting the cost or deadline, ” he emphasized. The delivery event included the presence of some 80 people, who also had the chance to visit the space on a tour led by João Carlos Moog Rodrigues, responsible for constructing Rio Corporate, and Flavio Neves, responsible for Incorporation.

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Porto Atlantico: Sales Success On March 23, Odebrecht Realizações Imobiliárias promoted the official launch of Porto Atlantico and inaugurated its stand in Rio de Janeiro. The event was marked by an air of celebration, since the 830 units of East Porto Atlantico – the first of the complex’s two developments, have been sold. The opening for sale took place on March 20 and 21, when some 50 Members from the Rio de Janeiro Regional Office mobilized efforts for an event that became yet another milestone for the company. “I gathered together the team to transmit a message about the importance of the moment in each one’s life and career and its relevance for Odebrecht,” said Rogério Oliveira, responsible for Incorporation. “The result could not have been better,” he said. Oliveira stated that those involved woarked with a vibrant positive energy: “The team was crucial for ensuring a successful result and the commitment and dedication of everyone

The stores, office spaces and hotel units were sold in less than three days

involved made the difference,” he said. Porto Atlantico is located in Maravilha Port, the Rio de Janeiro port region that is being revitalized with the participation of Odebrecht Infraestrutura. Its first phase, the East Porto Atlantico, will consist of two towers with 450 rooms that are part of the Ibis and Novotel chains, a tower with 330 commercial rooms, a tower with AAA Standard corporate properties and 50 stores on the ground floor. The plans are to start the construction work during the second quarter of 2013 with delivery during the first half of 2016. The second development of the complex, West Porto Atlantico, to be launched soon, will have three AAA Standard corporate towers and several different stores.

Click to watch the video of the launch

The “Green” Carpet of the Pernambuco Arena

After the installation of the red chairs, the Pernambuco Arena earned yet another color: the field has been taken over by the green of the grass. On March 23 and 24, 15 days ahead of time, Odebrecht Infraestrutura planted the grass for the Confederations Cup games in June of this year. Before it was taken to the arena, the Bermuda Tifway 419 grass, recommended by FIFA, was planted and cultivated starting in November of last year at the Nautical Training Center, the club that established a contract to play its games at the Pernambuco Arena. A total of 500 rolls of grass were necessary, each one measuring 1.20 m wide and 15 m long to fill the field, whose total area extends 8,970 square meters. For Bruno Dourado, Contract Director, the Pernambuco Arena came to life. “Starting now, all of the work will revolve around the grass field,” emphasized Dourado. Other activities are also being undertaken, such as the final phase of the seat placement, finish work and side closure, among others.

The grass is being maintained by the company responsible for cultivating the Camp Nou field, the stadium of Barcelona

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Two-Way Communication

The Communicators’ Network is formed by fishermen, shellfish farmers, quilombolas (communities of former freed slaves), community leaders, community communicators and bloggers

Forming a group of social communicators to answer the questions raised by the local community as to the progress of the construction work for the Enseada do Paraguaçu Shipyard (EEP) is the primary objective of the initiative

events, generation of job opportunities and qualification of direct labor. According to Roque Peixoto, Coordinator of the EEP Communicators’ Network, the group is formed by interaction agents. “The participants are those people who

created by the Institutional Relations and Sustainability Board. On March 8, EEP held the Communicators’ Network launch event at the head office of the entity Vovó do Mangue (“Grandma of the Mangroves”) in Maragojipe, located in the Bahia Recôncavo Region. Through this action, 15 people from the local communities will be permanently heard and informed about the project and its schedule, the government’s counterparts, planned

stood out over the past years in terms of their representativeness, true local social leaders who consider EEP to be an opportunity for strengthening their regions,” explained Peixoto. The network is a space for governance and participation, with the agents as the main participants and promoters. “The idea is to form a fluid and dialogue-based network, encouraging a ‘two-way’ communication,” summarized Peixoto.

Technology Transfer The Rota das Bandeiras Concessionaire began assembling a precast concrete tunnel at the Caxambu Clover, included in the duplication project for the Engenheiro Constâncio Cintra (SP-360) Highway, which connects Jundiaí to Itatiba, in rural São Paulo. The use of a European engineering solution will make it possible to conclude the project in half the time necessary to build a conventional tunnel. Odebrecht brought the Portuguese technology to Brazil for the first time for the South stretch of the Beltway. “On Rota das Bandeiras, the project also adds the construction of new turn-offs with aims of eliminating

traffic conflicts and guaranteeing users more safety and comfort,” explained Jurandir Barrocal Netto, the concessionaire’s Engineering Director. The tunnel with a length of 62 m, width of 13 m and height of 9 m will consist of 49 precast modules and will serve as the lower passage in the connection between the Engenheiro Constâncio Cintra and João Cereser Highways. The conclusion of the SP-360 duplication work along the Jundiaí stretch and the full release for the use of the devices such as the Caxambu Clover and lower passage of Km 70.1 is scheduled for the second half of this year.

On the SP360, the use of European solutions will guarantee streamlined construction work: the work that would take 120 days will be completed in just 60

fast news

Solutions for Civil Construction

The covers are applied between the slab and sub-floor and allow for the reduction of noises between floors

Attentive to the needs of the civil construction sector, Braskem and Multinova launched for the Brazilian market the expanded polyethylene (PE) covers produced with Italian technology – an innovative solution to reduce the transmission of noises between the different floors of buildings and also increase the quality of the construction work. The product is an alternative for complying with Brazilian standard ABNT NBR 15575-3:2013, which becomes effective in July of this year and establishes the minimum acoustic performance requirements for buildings. The new requirement establishes the criteria and evaluation methods for the main systems included in a building: structure, indoor

floors, outdoor and internal sealing, roofs and hydraulic bathroom installation. The PE covers follow rigorous quality control and their efficiency is proven through technical trials conducted at the Technological Research Institute and independent Italian institutes. The product is made of expanded PE, which makes it more lightweight, more durable and less expensive. “The cover is an alternative with a better cost-benefit that we can find in the acoustic insulation market, allowing us to achieve levels that are intermediate and superior compared to the standard,” explained Jorge Alexandre, responsible for the Braskem PE Market Development. “With the strong expansion of civil construction, it is necessary to invest in new products,” he said.

Sustainable Practices In the current scenario marked by a scarcity of rains and the rationing of water in Brazilâ&#x20AC;&#x2122;s Northeastern region, the CONEST Consortium (formed by Odebrecht Engenharia Industrial and OAS) is adopting new solutions to save approximately 30 million liters of water. The idea involves the adoption of new technologies for hydrostatic tests and the internal cleaning of the Atmospheric Distillation Unit (UDA) piping at the Abreu e Lima Refinery, located in Pernambuco. The new method was developed

at the consortium with the participation of partner companies and the support of Petrobras. The installation involves three new practices: the internal sand blasting of the piping (process that prevents the use of water), the passage of the mechanical PIG with passivation (removal of solid products from the internal walls of the piping) and the installation of the Water Treatment and Reuse Plant (WTP), inaugurated in March of this year with the capacity to produce 200,000 liters of water.

WTP: the use of new technologies will reduce the deadlines, cost and use of water resources, eliminate the disposal of effluents and improve the quality of the final product

fast news

First Part of a Turbine On March 14, Odebrecht Infraestrutura – responsible for building the Teles Pires Hydroelectric Power Plant (HPP) – began assembling the suction tube for the Generator 01 Unit (UG01) of its Power House. The suction tube is the first part of the turbine to be assembled and is part of the hydraulic circuit of a generator unit. Its function is to return the water to the escape channel, which is the natural path in the tailrace. In order to make the work possible, the parts are preassembled in the Assembly Area (AA), launched at the generator units and then later set in concrete. The Teles Pires HPP, located between the states of Mato Grosso and Pará, will have an installed power of 1,820 MW, distributed throughout five generator units of 364 MW each.

The Teles Pires HPP suction tube has a diameter of 16 meters and weighs 60 tons

Birthplace of a Tunnel A challenge is being overcome by the Linha 4 Sul Consortium, responsible for constructing the Rio de Janeiro Subway Line 4 under the leadership of Odebrecht Infraestrutura . The assembly of the Stave Factory at the Leopoldina construction site began after extensive logistics work coordinated by the CL 4S Equipment team to ensure the arrival of the parts for its assembly. The components left the German manufacturer in 12 containers, carrying the carrousel system, the curing tunnel and the grippers (detachment, pre-storage and storage). The second load, which came in 16 containers, transported the metal molds. The materials are already being assembled

Thirty Members are currently working to assemble the Stave Factory, whose total area extends 4,000 square meters

at the construction site. “German specialists are in Brazil to accompany the assembly and assist us throughout the entire process, ” said Braos. “The operation should begin in May of this year under the commissioning mode, which should last one month, ” Sérgio Braos, CL4S Equipment Manager, said. The factory’ s production capacity will be 10 rings per day during 16 hours of work divided into two shifts. The storage area should be able to store up to 1, 000 rings – some 2, 800 are necessary to build the stretch of the TBM tunnel. “The goal is to have 800 rings already ready when the “ tatuzão ” ( “big armadillo”) begins to operate in October of this year, ” said Braos.

fast news

With the capacity to transport 48 tons and more than 82 meters high, the equipment is the company’s largest in the country

‘Giants’ of Odebrecht Angola In order to meet the demands of the Cambambe Hydroelectric Facility dam structure elevation work, the Spanish manufacturer Linden Comansa is currently installing two cranes. The cranes are the largest pieces of Odebrecht equipment in Angola. The cranes will help with the laying of 65,000

cubic meters of concrete in the abutments and central span, elevating the height by more than 20 meters and allowing for a maximization of the energy generation at Centers 1 and 2. The first piece of equipment, located along the left bank of the Kwanza River, has been operating since February of this year.

The second crane, which will be installed along the right bank, will have its assembly finalized in May. For Roberval Fonseca, Equipment Manager, the use of the cranes will optimize the work time: “This is modern equipment that can be quickly assembled and which will meet the needs of the dam elevation work,” said Fonseca.

Visit to the Providência Cable Car On March 22, the Austrian Ambassador in Brasil, Mariane Feldmann, visited the construction work for the Providência cable car, located in the Rio de Janeiro Port Zone. The delegation was received by Rodrigo Jurdi, Contract Director at Odebrecht Infraestrutura, who presented the system’s three stations: Central do Brasil,

city planning of the surrounding area. “The World Bank has accompanied these urban mobility references throughout Latin America,” she said. “This cable car is part of the legacy that will remain for the residents. An efficient way to connect the different areas of the city,” emphasized Feldmann.

Américo Brum and Gamboa. “The cable car represents a new phase for Providência, which will now have its mobility facilitated,” he said. Jurdi pointed out the other interventions being undertaken, such as the construction of 293 housing units, an inclined plane and sports center, as well as the revitalization work taking place at historical sites and the

The installation of the Providência cable car is currently in the final phase and involves 400 Members whose work is concentrated in the electrical assembly work and conclusion of the civil construction work. With 16 cabins, the system car will transport 1,000 people per hour in each direction. Its operation is set to begin by the end of April. The Odebrecht team with the Austrian Ambassador’s delegation in Brazil: the company was also responsible for building the Complexo do Alemão cable car

fast news

A Look Inside the Bioenergy Sector

On April 1, Odebrecht Agroindustrial received a group of MBA students from Louisiana State University (LSU) in the United States. The visitors were accompanied by Adriana Valente, responsible for the Planning and Entrepreneurial

Visiting Brazil for one week, the group toured nine companies and sat in on two classes at the University of SĂŁo Paulo ( USP) about political history and macro economics. The program is part of the International Management Major, which has

Intelligence area, who presented Odebrecht Agroindustrial and the Brazilian sugar-energy market. Valente also presented a general overview of the Odebrecht Organizationâ&#x20AC;&#x2122;s operations worldwide.

the premise of presenting the students markets of emerging countries. In addition to the North Americans, there was also one Chinese student and professor from South Korea.

The visitors, 16 students and three professors, learned more about the Organizationâ&#x20AC;&#x2122;s operations and the Odebrecht Agroindustrial business

International Relations

During the second half of March, the Enseada do Paraguaçu Shipyard (EEP ) participated in two meetings with foreign executives. The first, held at the EEP office in Rio de Janeiro, included the presence of a group from Finland, the General Director of the country’ s Ministry of Employment and Economy, Petri Peltonen, Members from the embassy and commercial representatives. During the second event, also held in Rio de Janeiro, EEP presented its business opportunities to several

different Norwegian companies. Helle Klem, Norway’ s Consul General in Rio de Janeiro, opened the meetings. After that, Gerson Ricardi, Engineering Director at EEP, explained how the company is structured and presented the equipment that will be acquired to build the shipyard in the municipality of Maragojipe, in Bahia, for six drill rigs, as well as the project to convert four Very Large Crude Carriers ( VLCC) into Floating Production Storage and Offloading (FPSOs) units at the Inhaúma Shipyard in Rio de Janeiro.

Representatives from 15 Norwegian companies presented their products and services

award

ustainability is a concept that has been practiced by Odebrecht since the Organizationâ&#x20AC;&#x2122; s very foundation when it comes to its relationship with the communities in which it is

present. Through the Odebrecht Award for Sustainable Development , created in 2008 , there was an increase in the dialogue about this topic with society and the establishment of a commitment to encourage

Winners had the opportunity to appreciate the beauties of Rio de Janeiro before the award ceremony

university youth to incorporate it into their careers. The award is designed to encourage the students to think about engineering from a sustainable perspective, proposing solutions for

societyâ&#x20AC;&#x2122; s development based on the economic, social and environmental pillars. â&#x20AC;&#x153;We identified several different initiatives for awarding sustainability actions, but not any focused on the young public,

especially the undergraduate Engineering students,” explained Sérgio Leão, responsible for Sustainability at the Organization. “The award seeks to motivate and reinforce the future engineer’ s preparation when it comes to exercising his or her role considering the commitment to

first place. Second place went to the students from the Dynamic Union of Cataratas Colleges ( UDC) for the work “Solar Control Rod; ” and third place was earned by the group from the State University of Mato Grosso do Sul with the research project “Composites Obtained Through

sustainability,” he said. During the 2012 edition, the award received 102 projects from teaching institutions located in 18 Brazilian states – 24 more than for the previous edition. “The increased participation is the result of our work together with the attention the topic has earned worldwide at events like Rio+20, ” emphasized Leão. The five winning projects are being headed by youth from Pernambuco, Paraná, Mato Grosso do Sul, Minas Gerais and São Paulo. Each group received R $ 60,000, including R $ 20,000 for the students, R$ 20 , 000 for the advising professor and R $ 20,000 for the teaching institution. With the project “Use of Civil Construction Biomass Waste (CCW) to Generate Solid ( Pellets ) and Gaseous Fuels, ” the University of Pernambuco student Humberto Santos won

the Partial Replacement of Small Mesh Aggregate for Sugarcane Bagasse in Micro-Concentrates: Mechanical Resistance and Durability. ” The work “New Approach for the Sanitary Sewage System in Isolated and Traditional Communities Involving the Segregation of Wastewaters, ” by students from the Federal University of Viçosa ( UFV) , earned fourth place; and Gabriel Estevam, a student from the Monte Serrat University Center ( UNIMONTE) , author of the “Study on the Reuse of WTP Silt to Produce Ecological Paints, ” earned fourth place. Braskem, Odebrecht Infraestrutura, Odebrecht Engenharia Industrial, Odebrecht Realizações Imobiliárias, Odebrecht Ambiental, Odebrecht Energia, Odebrecht Oil & Gas and Odebrecht Agroindustrial all participated in the initiative in Brazil.

Odebrecht Award For Sustainable Development | Brazil Participation

2011

2012

Students

370

562

Projects

102

Universities

117

190

Brazilian States

environmentalist Sérgio Besserman

Click to view an abstract of the five winning projects.

and Entrepreneurial Leader at Odebrecht Ambiental, Fernando Reis. The guests talked about the current environmental situation in Brazil, the added economic value

View the video and learn more about the first place

of natural goods such as water and waste due to the degradation of nature, and also talked about the social condition in the country.

EV E N I NG O F C E L E B RAT I O N During an event dedicated

The trophy was delivered to the winners after the debate by Entrepreneurial Leaders Fernando

to reflecting on sustainable

Reis, from Odebrecht Ambiental,

development, the award ceremony

Paul Altit, from Odebrecht

was held on March 20 in Rio de

Realizações Imobiliárias, Roberto

Janeiro and began with a debate

Ramos, from Odebrecht Oil &

mediated by Manoel Francisco

Gas, and Benedicto Júnior, from

(“Kiko” ) Brito, responsible for

Odebrecht Infraestrutura, and also

Communication at Odebrecht

included the presence of Renato

Ambiental. Participating in the

Baiardi, member of the Odebrecht

event were former Judo fighter

Board of Directors. “Earning this

Flávio Canto, founder of the NGO

award was something so exciting,

Reaction Institute, economist and

from the moment I found out the

“ Each one of us will play a multiplying role in the award. I am thankful for the recognition and congratulate the important work that Odebrecht does in the area of sustainability. This demonstrates that the company practices and believes in the topic. ”

“ “Small things our life. The aw in the future of believe that we and achieving If in the future sustainability, will be encoura

Humberto Santos, student from the University of Pernambuco (UPE)

Profes

“ “As a faculty member, I see how the award serves as major motivation for the student. The joy of winning and the recognition of the work help contribute toward the student’s proactive posture.”” Ana Augusta Rezende, Professor at the University of Viçosa (UFV)

s can change the course of ward may be a crucial factor f these youth and it makes us e are capable of completing that which seems impossible. they do not follow the path of perhaps with this award, they aged to do so.” Egon Vettorazzi, Advisor and ssor from the Dynamic Union of Cataratas Colleges (UDC)

“ In addition to serving as encouragement, the award is an interesting way to publicize our work, which is developed far from the big cities. It is also a way to give back to the community for the investment it is making in a public university. I plan to use the award money to invest in important courses and tools for my profession.” Larissa Barbosa, student from the State University of Mato Grosso do Sul

“ I thank Odebrecht for giving us the opportunity to contribute toward sustainable development in the country. This allows us to put our knowledge to practice and evaluate our ideas, in addition to offering major visibility and helping build a network of relationships. This award will remain an important milestone in my career.” statement by Gabriel Estevam, student at the Monte Serrat University Center (UNIMONTE)

Students and advisors of the winning projects. The award ceremony was held at the Rio de Janeiro Federation of Industries (FIRJAN) Space, located in Downtown Rio de Janeiro

From left to right: Fernando Reis, “Kiko” Brito, Flávio Canto and Sérgio Besserman

result until the ceremony,” said

region, Santos found in Professor

Sérgio Peres, Advising Professor

Peres – who left his career in

from the University of Pernambuco.

Engineering to dedicate himself

“It is incentive for the researcher

to academic life – the knowledge

and the student, who will want to

and experience that he needed

study increasingly more and apply

to show his potential. “When we

such knowledge, ” he said.

assume this role as professor,

Winner of first place, Humberto Santos, accompanied by his

and knowledge, we want to see

advisor, Sérgio Peres, stepped up

the students’ success,” explained

on stage to receive the trophy.

Peres. “Santos is proving to be

“Receiving a major distinction like

an excellent professional and is

this one is justification to keep

currently one of the leaders in the

dreaming, ” said the university

laboratory, teaching other youth.

student. “I’m very happy. I

Seeing this growth and his success

hope this project continues for

is very gratifying.”

thousands of years and that it

one of transferring technology

The winning works stood out

helps make the dreams of many

primarily for the environmental

youth come true.” Student from a

responsibility demonstrated by the

public school in Pernambuco’s rural

students. The UFV and UN I MONTE

projects, for example, addressed topics related to the Odebrecht Ambiental operations, which has sustainability at the very essence of its business. According to Fernando Reis, the growing participation of young talents in the Odebrecht Award emphasizes how the issues of sustainability and environment are contemporary : “This encourages Odebrecht Ambiental to continue along the path of its growth, thereby guaranteeing the perpetuity of future generations. ”

CO2 TRANSFORMED INTO TREES The Odebrecht Sustainability area established a partnership with the Land Conservation

Organization ( OCT) to compensate the carbon ( CO2) released during the award ceremony – similarly to what occurred last edition. This was made possible through the Pratigi Neutral Carbon project, which calculates the amount of CO2 generated and plants an equal number of trees to neutralize this gas. The initiative allowed for the continued restoration of the Pratigi Environmental Protection Area ( EPA) water sources, which fall under OCT’ s responsibility. One of these sources is located on the property of farmer Jeovan Nascimento, resident of the community of Juliana,

Starting from the left: Benedicto Júnior, Fernando Reis, Renato Baiardi, Roberto Ramos and Paul Altit

More than 90 tons of carbon were compensated, equivalent to the planting of 570 trees

located in the municipality of Piraí do Norte, Bahia. Nascimento will be financially compensated for generating an environmental service, such as the planting of native species near the source. “It is a question of encouraging and influencing people to be responsible for a better world,” said Alexandre Baltar from the Odebrecht Sustainability area. OCT receives the direct support of the Odebrecht Foundation and is part of the Bahia Southern Lowlands Environmental Protection Area Mosaic Program for Development and Growth Integrated with Sustainability ( PDCIS ), designed to promote and undertake environmental actions in the region. “Our objective is to develop a practical model that is designed to offer adequate treatment for the elements of nature, ” said Joaquim Cardoso, Chair of the OCT Board of Trustees.

2013 R EG I ST RAT I O N S The Odebrecht Award for Sustainable Development Award is promoted in eight countries – Brazil, Angola, Argentina, United States, Panama, Peru, Dominican Republic and Venezuela. The new feature for the 2013 edition is the participation of Portugal and Colombia. “The award has consolidated its place and is reinforcing the integration the Organization maintains with the community in these eight countries, ” said Sérgio Leão. “It has been a very warmly received experience. The initiative brings the Organization closer to the universities, and consequently, the topics of interest in these societies, ” said Leão. Registration for the latest edition of the award will open this month at the following website: www. premioodebrecht. com /brasil

The reforestation work began around the water source located on Nascimento’s property. Six trees are necessary to neutralize each ton of CO 2

The concessionaire installed a curbside garbage collection system based on underground storage. This optimizes the public cleaning and recycling work and frees up the sidewalks

Watch the video and learn more about the changes proposed by the Porto Novo Concessionaire

MARAVILHA PORT: SUSTAINABLE CHANGE FOR RIO DE JANEIRO

“The topic has ceased from being discussed exclusively within the academic sphere and has earned more space in companies’ agendas, On the morning of the ceremony, the winning groups had the chance to the media and development actions undertaken by communities,” said tour the Porto Novo Concessionaire, Bueno. responsible for revitalizing After the presentation of the Downtown Rio de Janeiro through business model and project by the Maravilha Port contract. “When the President of the Porto Novo I arrived, the construction project Concessionaire, José Renato Ponte, had contact with a unique business and by Ricardo Bueno, the group model, one with clear benefits for curiously visited the “My Maravilha the entire city,” said Ricardo Bueno, Port” exhibit room, where they Contract Director. “The project includes a focus on sustainability and got an interactive look at the changes to take place in the region also adds a cultural aspect,” he said. as well as how the concessionaire For example, the contract will operate. “As someone who is brought the city several different archeological findings, social-cultural passionate about the project and the city, I am proud to be able to initiatives for the community and contribute to the increased urban an innovative model for curbside garbage collection, with underground intervention that has occurred over the past 100 years,” said storage. It will also promote Bueno. improvements in sanitation, traffic Learn more about the Porto Novo and landscaping in the region. For Ricardo Bueno, sustainability in Brazil Concessionaire: www.portonovosa. com is being debated more intensely.

Learn more about the history of the Odebrecht Organization, which began in the mid-19th century. Over the decades, a small company grew, consolidated its place in Brazil and also expanded into five continents. Embark on a journey through time. Access: www.odebrecht.com/culturaodebrecht/

challenge CecĂlia Siqueira, CĂŠsar Roberti and Rafael Conforto from Istituto Europeo di Design (IED), received the award in the amount of R$ 15,000

New Designers, New Ideas

he Odebrecht Braskem Design Challenge – an initiative that involved university students for the creation of furniture in the public area of the Odebrecht São Paulo Building – was held on March 26 in São Paulo. The winner was Istituto Europeo di Design (IED), with the project elaborated by students Cecília Siqueira, César Roberti and Rafael Conforto, from the Product Design course. The group used sources from nature to create the project entitled “Elo.” The pieces of furniture presented stood out for the lightweightness of their lines, attractive and innovative contours and aggregating shapes. The participants also created a line of benches with the central link that allows for diverse formats and several different types of use. “These pieces of furniture were created thinking about people’s integration and comfort, without the need to sacrifice the beautiful appearance,” said Walmir Soller, Polypropylene Director at Braskem. “We are pleased to see the youth embracing the project and understanding our objective. Our expectation to create innovative and sustainable pieces of furniture has been surpassed,” said Soller. The projects of the other participating

institutions also surprised the judges. So much so that there was a special distinction awarded for the table designed by the students from the Armando Álvaro Penteado (FAAP) Foundation as part of the “Coral” line, which used nature and maternity as references for representing diversity and exchange. The São Paulo Fine Arts University Center, on the other hand, opted to take its inspiration from renowned artists to design the “Harmony” line, which features rounded characteristics and unique details in eye-catching pieces of furniture. The Mauá Technology Institute found in the grandeur and integration of nature the elements for the line “Praying Mantis,” which aligns practicality with strength. According to Carla Barretto, Managing Director of Odebrecht Properties, the Design Challenge and creation of the building were developed based on the concepts of the Odebrecht Entrepreneurial Technology (TEO). “In addition to contributing toward the development of new talents, the challenge and development reinforce themes such as synergy, best engineering practices, social-environmental commitment and environment, and recognize the potentials of human beings,” said Barretto.

DESIGN The idea behind the Challenge emerged during the elaboration of an

interiors project at the Odebrecht São Paulo Building. Instead of looking for renowned designers, the companies opted for a process that involved young talents from the Brazilian design world. The chosen raw material was plastic, due to its versatility, lightweightness, resistance and the possibility of developing more complex and sophisticated shapes. Furthermore,

“Our expectation to create innovative and sustainable pieces of furniture has been surpassed.” Walmir Soller, Braskem

plastic also stands out for being a more sustainable option, since it is 100% recyclable. The Fines Arts institutions, FAAP, IED and MauĂĄ, all of which offer the Product Design course in their curriculum, were invited to nominate students to accept the challenge of developing the project for a plastic chair, table and chaise lounge that could meet the concepts of sustainability, innovation and bold design and which also represented concepts of the Odebrecht Entrepreneurial Technology (TEO). During the preparation, the selected students received consulting from the design agency Mais Packing, a partner on the project. The projects were required to be applicable to the theme, original,

creative and present technological and marketing innovation, in addition to offering industrial feasibility â&#x20AC;&#x201C; a characteristic evaluated by the brand Tramontina, the company responsible for making the final pieces of furniture. The judging committee consisted of representatives from Braskem, Odebrecht and Tramontina, together with specialists.

For a fourmonth period, the participants accompanied the entire creative process, with the orientation of professionals and technical lectures related to the Challenge theme

LEARN MORE ABOUT THE ODEBRECHT BRASKEM DESIGN CHALLENGE Access the website: www.desafiodedesign.com.br Like the page on Facebook: www.facebook.com/ desafiodedesign

fast newsâ&#x20AC;˘people

Knowledge about Equipment On April 1 , the Odebrecht Equipment Unit (AFEq) began teaching a new group under the Technical Equipment Training for Young Partners (YPs ) in Guarulhos. With the positive result obtained in 2012 , this year two new groups were formed, the first made up of youth from Angola and the second made up of Members from Brazil. AFEq is also evaluating the training of a third group including YPs from Venezuela. The training includes five phases with 272 hours, with three on-site and two distance classes, and includes topics related to the application of the equipment, activities and visits

to manufacturing companies and specific projects â&#x20AC;&#x201C; currently in the earth leveling phase and with the transfer of earth and cargo. The first phase, which will be completed on April 12, included presentations by all AFEq areas, lectures about each type of equipment ( dump truck, wheeled and crawler tractor, motor grader, roller, power shovel, wheeled loader, crane, autocranes, industrial centers and generator groups) , as well as visits to the companies Scania, Metso, Tracbel, Sotreq, Volvo and Atlas Copco. In order to participate in the training, please contact: edivaldofreitas@odebrecht.com.

New groups for the Technical Equipment Training: focus on Young Partners from the Organization

Family at the Construction Site The cliché “like father, like son” passes from generation to generation. The support and incentive of the father figure are important and can contribute toward the success of heirs, such as those of Hélio Ferreira Lima, Technical Assistant at Odebrecht Infraestrutura. The Member recommended his sons to work on the construction of the Simplício Hydroelectric Power Plant in Rio de Janeiro and they are currently colleagues at the Teles Pires Hydroelectric Power Plant. Aldson Carlos de Oliveira Lima is Water Treatment Operator and Wesley de Oliveira Lima works as a Workplace Safety Technician. Hélio’s nephew, Anselmo Gomes de Oliveira Filho, is also part of the professional family as a Crane Operator. “Working with my ‘boys’ is a dream come true,” said the Member, who has been with Odebrecht for 20 years.

Wesley reveals that his entry into the civil construction sector was encouraged daily by his father: “He talked about the benefits and how I could grow in the career,” said Wesley. “I accepted the challenge and I think I made the right choice,” he said, smiling. With his wife, daughter and nephews working on the same construction project, Mauro Vicente da Silva, Electromechanical Assembly Welder, is now seeing an old dream of being close to his family come true. “I have worked in construction from very early on and am away from home. That is why my sons and nephews always wanted to come along,” he said. The daughter Ruth Alves da Silva, for example, is Technical Assistant. “This is our first project and we will continue to follow in my father’s footsteps,” she said.

Starting from the left: Anselmo, Aldson, Hélio e Wesley. Father, sons and nephew work at Teles Pires Hydroelectric Power Plant

fast news•people

School at the Company A school education has become part of the daily routine for 66 Members from the Ipanema Subway project - General Osório Station Expansion, currently being undertaken by Odebrecht Infraestrutura in Rio de Janeiro. At the end of March, the Schooling Level Improvement Program classes began, offered in partnership with the Industrial Social Service (SESI) to those who want to complete their Primary Education. Held on March 25, the inaugural class included the presence of leaders, faculty and students. In addition to congratulating workers’ participation, the leaders also highlighted the importance of going back to school in terms of human and professional development. For Leonardo Garcia, the individual responsible for the Administrative and Financial area, the initiative is an investment by the company to qualify Members. “At the end of the program, we hope to have people who are more prepared for new challenges, ” said Garcia. Marcelo Santos, responsible for Production, praised the efforts of the workers and offered the necessary support for them to complete this phase successfully: “More important than beginning the course is continuing with it until the end,” said Santos. Excited about the classes, Andrea Teixeira Figueira, General Service Assistant, believes in the opportunity to complete her Primary Education and begin High School. “I want to continue moving forward, ” she said.

With duration of nine months, the program classes are held at the Botafogo and Copacabana construction sites in two different groups, mornings and evenings

PEOPLE WHO LEARNED FROM WORK AND

With each edition of Odebrecht Informa magazine, a Member from the Organization is invited to share his or her experiences lived and challenges overercome. View the testimonials featured through videos on the website:

www.odebrechtonline.com.br 59

energy

n honor of the Brazilian municipality that has earned a name for the production of clean and renewable energy, Santo Antônio Energia – the company responsible for operating the Santo Antônio Hydroelectric Power Plant (HPP) of which Odebrecht Energia is shareholder – is giving Porto Velho the title of “Capital of Renewable Energy.” The city is home to the Santo Antônio and Jirau plants, which have a joint installed capacity to generate

6,900.40 MW of clean and renewable energy. In order to publicize the title and also celebrate the first year of energy generation by the plant, which began on March 30, 2012, nine months ahead of schedule, Santo Antônio Energia is promoting a campaign that recognizes the importance of the energy produced in the Rondônia capital in terms of the country’s sustainable development, while also recognizing that the resource can still be found in the local people’s enthusiasm,

When it begins operating, the Santo Antônio HPP will be Brazil’s third largest plant

strength of the Madeira River currents, grandeur of the Amazon forest, cultural wealth, heritage from the past and possibilities for the city’s future. Installed within the “Legal Amazon” area and just 7 km from Downtown Porto Velho, the Santo Antônio HPP, one of the world’s 15 largest, will reach an installed power of 3,150.4 MW in 2015, enough to supply more than 40 million people. The plant is currently operating at 25% of its total capacity. With 11 units in operation, it can reach a power of 783 MW, enough energy

to supply 3 million homes. The plans are to end this year with 27 generator units in operation, corresponding to more than 60% of the total capacity. Under the leadership of Odebrecht Infraestrutura in Brazil, the construction work for the Santo Antônio HPP is one of the first under the Brazilian Federal Government’s Growth Acceleration Program (PAC) to begin operating. Its total investment totals R$ 16 billion, R$ 1.6 billion of which is directed at social-environmental actions.

environment

World Water Day: Attitudes Make all the Difference

esident of the Mata do Sossego Settlement, located in the Bahia municipality of Igrapiúna, Manoel Cardoso cares for several different plantations, such as guarana, clove and rubber trees, among others, and still works as a community health agent. However, the river source located on his property is what motivates him to strengthen his role as a citizen each day: “I understand the importance of conserving it and I do this, primarily to contribute toward many people’s well being,” he said. Cardoso is right. The water that flows from his source – the Vargido River, tributary of the Juliana River Watershed – continues on to

the Pancada Grande Waterfall, which is located in the Pratigi Environmental Protection Area (EPA), with a drop of 65 meters and surrounded by dense vegetation. From the waterfall, the tributary flows until the border between the municipalities of Igrapiúna and Ituberá, ending in the estuarine region, where the main production activities include fishing and aquiculture. “I feel that I am one of those responsible for ensuring that the river always completes this path,” said the farmer happily. When the topic is water conservation, Cardoso serves as an example. In order to continue promoting actions like those of the farmer, the United Nations General Assembly designated

Always smiling, Cardoso cares for the Vargido River source, which is located on his property: â&#x20AC;&#x153;It is important to live respecting nature.

The Pancada Grande Waterfall is one of the tourist attractions found in the Bahia Southern Lowlands and the site to radical sports, such as rappelling

March 22 as World Water Day back in 1993. The proposal is to encourage reflection on the importance of the natural resource and think about ways to prevent its scarcity. Since then, initiatives have been promoted all over the world. One of these establishes 2013 as the International Year of Water Cooperation. In Brazil, the campaign was launched by the United Nations Educational, Scientific and Cultural Organization (UNESCO)

together with the Secretary of the International Hydrological Program in December of last year. To maintain his contributive spirit related to the environment, Cardoso was invited by the Land Conservation Organization (OCT) team to become part of the Payment for Environmental Services project (PSA - Water). The farmer began to receive payment for allowing the OCT technicians to complete work on his property to conserve the

Sustainability (PDCIS), supported by the Odebrecht Foundation in partnership with the government and private initiative that operates in the environmental area.

REUSI NG WATER Thanks to the start of the

source, in addition to orienting him as to the most adequate methods for such. “With the knowledge I am acquiring, I have been able to more easily influence my colleagues and neighbors about the importance of living in respect of nature,” he said. OCT is one of the institutions associated with the Bahia Southern Lowlands Environmental Protection Area Mosaic Program for Development and Growth Integrated with

operations and two major projects – Aquapolo and Água Viva (Bahia Basic Raw Material Unit project), Braskem estimates that it will increase its average water reuse rate to 36% in 2013. Together and operating at maximum capacity, the two initiatives will generate 2,000 cubic meters of water per hour. The benefits extend beyond saving drinking water, since they help reduce the use of chemical products during the water treatment process and also allow for a lower impact on the water resources in the regions where the projects are implemented. During its first phase, Água Viva will increase the use of recycled water at the unit where it is being installed by nearly 140 liters per second. Aquapolo, which falls under the responsibility of Foz and SABESP (São Paulo State Basic

Aquapolo Ambiental produces reuse water to supply the Braskem Capuava Petrochemical Center located in the Metropolitan Region of São Paulo

Sanitation Company), currently supplies Braskem with nearly 1,000 cubic meters of reuse water per hour, reaching more than 90% of the total resource used. Inaugurated in November 2012, Aquapolo is the largest water treatment project for industrial use in Latin America and is equipped to supply

other industries in the Capuava Petrochemical Center, located in the greater São Paulo Area. Increasing the volume of recycled water used is one of Braskem’s initiatives aligned with its commitment to sustainable development, involving not just final products, but the entire

production process. In 2012, the company reduced its effluent generation by 11%; water consumption by 6%; and energy consumption by 2%, further improving its ecoefficiency rates, which were already considered a reference in the Brazilian chemical industry. “Growing

sustainably, with a focus on excellence in the areas of health, safety and environment, is one of the company’s strategic guidelines,” explained Jorge Soto, Sustainable Development Director at Braskem. For 2013, there are other initiatives being planned to help reduce the use of natural resources,” he said.

The Água Viva project is considered the largest water reuse system for industry in Bahia and will supply the Camaçari Industrial Center

fast news•environment

A New Species of Lizard The surveys of wildlife of the Chaglla Hydroelectric Power Plant (HPP) construction area in Peru – the first Odebrecht Energia international investment – have officially discovered new species of lizard, Stenocercus chinchaoensis, for science. The species was discovered in the region of the forest located near the Huallaga River, which is 420 km from Lima, where the plant is being installed. The scientific name is a tribute to Chincao District, where the animal was found. With an investment of US$ 1.2 billion, the Chaglla HPP has an installed capacity of 456 MW, enough to supply four million inhabitants, helping contribute toward the diversification of Peru’s energy matrix and increasing the availability of energy to meet the growing demand in the country. The development, which should begin operating in 2016, is considered an example of maximum energy efficiency and reduction of the social-environmental impact. The plant is considered one of the largest in terms of electric energy generation in Peru.

The discovery of the species was featured in the magazine Zootaxa, a scientific publication devoted to the description of new species

Evolution of Environmental Indicators Braskem presented a considerable improvement in its Safety, Health and Environment (SHE) indicators in 2012. With relation to 2011, the petrochemical company reduced its effluent generation by 11%, water consumption by 6% and energy consumption by 2%. The rates are below average for the chemical industry in Brazil. The consolidated results over the past 10 years – starting with the company’s foundation in 2002 – demonstrate a reduction in the generation of solid waste and effluents by 61% and 39%, respectively. Energy consumption was reduced by 11%. The average annual water consumption was 4.23 cubic meters per ton of product produced, a positive rate compared to the global chemical industry average of 25.9 cubic meters. The actions designed

to make the company a global leader in sustainable chemistry earned Braskem a place in the first portfolio of the Dow Jones Sustainability Emerging Markets Index in February of this year. The index belongs to the New York Stock Exchange. Besides this, from its very first edition, company has also been a member of the BM&FBovespa Corporate Sustainability Index (ISE) portfolio, which gathers the shares of 37 companies considered to be a reference in sustainability. “The numbers reflect Braskem’s positioning, which is based on innovating to better serve people,” said Jorge Soto, Sustainable Development Director. Dow Jones’ recognition attests to the commitment to sustainable development through good corporate governance practices and social and environmental responsibility,” he said.

fast news•environment

Monitoring Fish Approximately 370 fish from 10 migratory species that live in the Madeira River in Porto Velho are being monitored by Santo Antônio Energia, the company responsible for operating the Santo Antônio Hydroelectric Power Plant of which Odebrecht Energia is shareholder. The biologists check how the fish are using the Transfer System – a structure built to allow for the migration of the animals during the spawning period. The team of biologists from the Ichthyofauna Conservation Program performs a micro-surgery to insert a chip that contains a series number, the animal’ s identity and contact information so that the species may be returned to the researchers if captured by local fishermen. The fish are monitored within a 10-km radius of the plant through 14 radiofrequency antennas installed along the edges of the river and through an antenna joined to a boat and connected to a GPS system. The signals transmitted by the chips allow for the identification of the fish’ s code, the time, date and its location. The Fish Transfer System (STP ) , installed at the Santo Antônio Hydroelectric Power Plant, allows for the migration of the fish upstream, guaranteeing the reproduction of the species even with the plant operating. With the information, it is possible to understand and check the movement of catfish both upstream and downstream from the plant.

Biologists place a chip in the species and after being weighed and measured, the fish are returned back into the Madeira River

Our Culture, our Brand.

This month, Odebrecht S.A. assumed a new, single brand, including its graphic form, for all the Organizationâ&#x20AC;&#x2122;s Businesses.

In the Brand Territory website, you can find the standards for the correct use of our new visual identity.

Access the website and learn more: www.odebrecht.com/territorio

fast news•social actions

History in Benefit of Education Since 2010, the Province Government of Luanda has undertaken social and cultural actions focused on promoting the memory and legacy of António Agostinho Neto, first president of the Republic of Angola, within the sphere of the Highway Axes Revitalization Project – Luanda Expressways – implemented by Odebrecht Angola. The annual actions, which include the Exhibit About the National Hero and Agostinho Neto Cultural Contest at School, maintain the history of the nationalist, physician, politician and warrior alive. During the previous edition of the Agostinho Neto Cultural Contest at School, six institutions participated in the lectures, theater classes and a theater play contest about the leader’s life and work. The winning schools received 550 textbooks, which contains the collection Agostinho Neto e a Libertação de Angola (1949-1974) - Arquivos da PIDEDGS (“Agostinho Neto and the Liberation of Angola (1949-1974) - Files from PIDE-DGS”). On March 27, World Theater Day, the Highway Axes Revitalization Project held an award ceremony and delivered the books to the winning institutions at the Odebrecht Angola Cultural Center. The event included the presence of the Vice Governor of Luanda, António Resende, writer John Bela, representing the Agostinho Neto Foundation, and the widow and the president of Agostinho Neto Foundation, Eugénia Neto.

The institutions 6021, from Bairro Popular, and 5003 and 5006, from Vila Alice, were the winners of the Agostinho Neto Cultural Contest at School

Raising Awareness for Health Care

Members of the Odebrecht teams visited more than 300 homes to pass out informative brochures on leprosy

During World Leprosy Week, the Social Responsibility, Communication and Occupational Medicine teams from

against alcoholism were also part of the initiative. The work was undertaken by 150 Odebrecht Infraestrutura Members

the Rio de Janeiro Metropolitan Arch promoted an awareness raising action for the local community and Members. More than 300 homes and commercial sites in Amapá, the neighborhood located next to the construction site, were visited by the teams, which distributed folders and alerted about the importance of seeking medical care in suspected cases of leprosy. The prevention and fight

through internal campaigns on March 26. “Early diagnosis is very important for the treatment of leprosy,” explained Dr. Francisco Mourão, the Metropolitan Arch Occupational Physician. “We alerted about the main symptoms of the disease, primarily the spots on the body without any sensitivity, the types of transmission and medical treatment,” said Mourão.